PROJECT REPORT

ON

Nokia Product Marketing

SUBMITTED TO

SUBMITTED BY

SCHOOL NAME

Q. 1 why have this product selected?

Ans. The Mobile Ads Marketing team focuses on building one of our most exciting and
fastest growing businesses: mobile advertising. In this role, your goal will be to help
grow the mobile ecosystem, fuel Googles position as a thought leader in mobile ads, and
empower advertisers to go mobile through research, data, narrative development, and
education of mobile consumer behavior and our mobile solutions. You will work with our
internal Research teams, Product, Sales, PR and regional marketing teams to bring timely
and fresh data-driven insights to market that power key mobile narratives and sales
efforts. You know how to structure research to yield major insights that makes the market
take notice and businesses take action. Youll have opportunities to shape mobile
perspectives and insights on such topics as mobile shopping, social/mobile/local,
demonstrating the full value of mobile conversions, tablet consumer behavior and more.
In this role you will also have the opportunity to drive awareness, education and adoption
of mobile advertising globally through a broad range of marketing channels and
initiatives. You will be asked to demonstrate leadership, creative thinking and innovative
marketing vision to build this critical business.
Q. 2 why have this product selected?
Ans. The top mobile brands in India are Nokia, Samsung, Sony Ericson and LG etc.
These brands are popular world wide and have penetrated the Indian market big time. Be
it the high end elite businessman or the simple college kid these brands cater to all classes
and masses. Whether it is for the technically advanced or the simple user friendly handset
for the technically challenged these top mobile brands offer a wireless device for and all.
According to a recent survey conducted by 'VoiceAndData " the top Mobile Brands in
India were ranked as follows;
1. Samsung
2. LG
3. Micromax
4. Spice
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5. Karbonn
Till a few years back the wireless and cellular phones market in India was dominated by
brands like Nokia and Motorola only but today a host of other companies have come up
with equally good handsets that offer almost the same features. Ranging from low-end to
high-end devices the mobile phone market in India today offers a handset for almost
every hand. This is mostly due to the influx of numerous local brands that with the aim of
catering solely to the lower middle classes have come up with an array of cheap handsets
meant to cater to different needs of Indian mobile users. Some of the latest local brands
that have entered the mobile manufacturing industry in India are;
Q. 3 what permission and license would be required to make product?
Ans. Licensing means renting or leasing of an intangible asset. Examples of intangible
assets include a song (Somewhere Over The Rainbow), a character (Donald Duck), a
name (Michael Jordan) or a brand (The Ritz-Carlton). An arrangement to license a brand
requires a licensing agreement. A licensing agreement authorizes a company which
markets a product or service (a licensee) to lease or rent a brand from a brand owner who
operates a licensing program (a licensor).
A company may choose to license its brand(s) when they believe there is strong consumer
acceptance for brand extensions or products. For example, when Apple launched the iPod
there was an immediate need for accessories such as headphones, charging and syncing
stations and carrying cases. Apple decided not to manufacture these products and instead
chose to have a licensee make the products. By doing so, Apple could offer branded
Earbud Headphones, iPod docking stations and iPod socks. Each is made by a
separate company but together offer the consumer an elegant solution. All of these
accessories are sold by licenses.
Apart from benefits to licensors, there are benefits to licensees as well. Licensees lease
the rights to a brand for incorporation into their merchandise, but do not share ownership
in it. Having access to major national and global brands, and the logos and trademarks
associated with those brands, gives the licensee significant benefits. The most important
3

of these is the marketing power the brand brings to the licensees products. When brand
managers enter or extend into new product categories via licensing they create an
opportunity for a licensee to grow their company. For example, Crest several years ago
extended its brand from toothpaste into whitening (Crest Whitestrips). Below is an
example of the licensed product process steps:

Licensor chooses the product categories to be licensed

Licensor finds and negotiates a license with the best licensees

Licensees develop concepts, prototypes and final production samples and submit
for approval

Licensor approves licensed products for sale

Licensees sell licensed products to authorized retailers

Licensees expect that the license will provide them with sales growth. This sales growth
may be in the form of growth within existing market or the opportunity to enter a new
market. To achieve this, licensees expect that the brand they are licensing has significant
brand preference, that it will open doors and ultimately help them meet or exceed their
business objectives. The licensing contract forces the licensee to achieve certain sales
targets and royalties; therefore, the goal of the licensee is to quickly meet their business
objectives, thereby achieving their contract obligations. Royalties are the monies paid to
a licensor by the licensee for the right to use the licensed property. It is calculated by
multiplying the Royalty Rate by the Net Sales.
The liberalisation of the Indian economy in 1992 brought a slew of international brands
to India. Many of these brands have been licensed to Indian companies. Arvind Brands
represent Wrangler, Arrow, Nautica, Jansport and Kipling. The Murjani Group is the
licensee for FCUK and Tommy Hilfiger. Beverly Hills Polo Club (BHPC) is licensed to
Spencers Retail. Extend Brands represent the No Rules brand in India.
Character Licensing is another big licensing segment of brand licensing in India. The big
players in the character licensing industry in India are Walt Disney, Viacom, Extend

Brands and Cartoon Network Enterprises. Characters licensed out by Walt Disney are
evergreen children characters like Mickey Mouse, Donald Duck. Viacom has brought in
popular characters from Nickelodeon like Dora The Explorer and SpongeBob
SquarePants. Extend Brands represents classic characters like Popeye the Sailorman,
Betty Boop and Baby Popeye.
Q. 4 what are your competitors unique selling proposition?
Ans. A unique selling proposition (USP) defines your competitive advantage. Your
must identify what makes you different from your competitors and emphasize these
advantages in your marketing.
Differentiation Strategies
Creating a USP
The basis for your strong USP is your customer value proposition.
Have you created a new product or service? Ask yourself why. What customer value
have you created? Was it to offer something radically new to the market, or to fulfill
needs customers were voicing?
Creating Customer Value: 9 Questions
Make a list of key features and unique benefits to the customers. Ask customers what
they like best about your product, your services, or your company. Compare your offer
to what your competitors offers. Brainstorm with your team to generate a choice of
ideas that will give you the basis for writing a strong, specific and differentiated USP.
Surprise To Win: 3 Strategies
Buzz Marketing
Communicating a Specific Benefit to the Customer
As many products are identical in offering the main benefit, you must identify the main
advantage your product offers over the competition. In order to make your advertising
message attractive, you must find an important benefit unique to your product or
service in one of three ways.4

1. Product feature. This USP may be based on product features associated with the
product, ranging from what it does to the quality of your support services.
2. Emotion. The USP may be based of an emotional appeal, such as love, humor, or
fear.
3. Association. The USP may be communicated by association with a well-known
personality.
Selling Is Problem Solving
Customer Value Proposition
Today, customers refuse to be anonymous. They continue to raise the level of their
requirements, but their range extends beyond best price and best product. They want
exactly the right selection of products or services that will help them get exactly the
total solution they have in mind. Now, more than ever, customers hunger for superior
results from the products or services they use. And customer intimacy gives it to them...
More
How To Create Amazingly Seductive Offers
An irresistible offer is an "invitation" that is so clearly compelling, so powerful, and so
obviously attractive that no one in his/her mind could refuse.
The million-dollar question is: how can you make your offers amazingly seductive?
Herere some "Whip Up An Immediate Buying Frenzy" tips...
Q. 5 Product Range?
Ans. We have put together this list of nokia models with price and picture to help you
quickly decide which mobile to buy. The latest list was last updated on 2012 24th
October. and includes all new mobiles crawled till that day.Since this is a nokia mobile
price list in india, prices of all models are in Indian rupees. The nokia mobile phone
prices are collected from 10 different online stores and the best price is shown here.

Q. 6 Their Feature?
Ans. Smarter Smartphone experience with Symbian Belle Nokia smartphones just got
more responsive, fast, fun and easy to use with Symbian Belle.

Share photos and contacts faster. Play multi-player games. Just Tap with NFC.

Multi-task with ease; thanks to the increased processing power in the New Nokia
Smartphones with Belle.

Get all the updates from your social world in one screen.

Customise your six home screens with what's most important to you.

Keep your favourites within easy reach through live widgets.

Access all your notifications by simply sliding down a simple tab with the new
pull-down taskbar.

Symbian Belle is currently available on the Nokia 701 and the Nokia 700.

With the revolutionary NFC you just have to tap to share, play, download and pair.

Select one photo or many; select business and personal contacts and tap to quickly
share it with NFC.

Instantly pair smartphones with just a tap and experience the fun of multiplayer
gaming.

Download trailers, songs, microsites, maps or money-off vouchers and a lot more
with NFC tags.

Just tap to pair with compatible wireless headphones for non-stop entertainment.

NFC is currently available on the Nokia 701, the Nokia 700 and the Nokia C7.

Q. 7 Product Name?
Ans.

Lumia 510

Asha 308
Asha 309
Lumia 920
Q. 8 Product Label?
Ans. Nokia Battery Label
Mobile Phone Battery Label
Battery Label

Nickel Printing Co. is a manufacturer specialize in adhesive labels/stickers for cosmetics,

beverage, medicine, chemicals, electronics, etc.
How do you find your favorite brand on a shelf of look likes? A product label is the first
thing customers see when they experience your product and is the last impression in their
minds when it comes time to purchase. Making a great first and lasting impression could
be the difference between a great-performing product and one that fails to stand out in the
marketplace.
We are a manufacturer professional in producing label, hang tag, sticker. Design your
own label! Put your name, company logo, border, or special typestyles - it's up to you!
We offer various types of adhesive labels.
1. Color: As per your request. Transparent or non-transparent, silver or gilding, glossy or
matt.
2. Size: Pls inform us of the length, width and thickness you want.
3. Material: Card Paper, Synthetic Paper,Paper, PET, PVC, BOPP, etc.
4. Packing: In roll or in sheet. Packed in carton box wrapped up by shrinkable film.
5. Any other requestment. Face paper, release paper, liner.
6. Delivey Time: About 7 days.
7. Payment Method: By T/T or Western Union
Simply email us your name and mailing address.
Welcome to visit our factory.
Looking forward to cooperating with you.
melanie

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Q. 9 Logo?

Ans.
Q. 10 Tag Line?
Ans. To enjoy this and other great NFC applications, please ensure you have the latest
phone software. Nokia Tag Writer is an application for creating Near Field
Communication tags. The application allows you to specify the content for a tag, and
write this content on to a tag. By touching a tag with the phone, you are able to send a
text message, make a phone call or go to a web page depending on the content of the tag.
The application can also be used for both erasing and reading tag content.

1.

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Nokia Battery Monitor 3.1 Utilities

2.
Skype Utilities

3.
WhatsApp Messenger Social networks

4.
Opera Mini web browser Utilities

5.

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Viber Social networks

6.
Nokia Internet Radio Entertainment

7.
Nokia Maps Suite 2.0 City guides & maps

8.
Nokia Sleeping Screen Utilities

9.

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FastTube Photo & video

10.
Opera Mobile web browser Utilities

11.
Nimbuzz Messenger: Chat & Call Social networks

12.
Nokia Car Mode Utilities

Q. 11 SP of competitors?
Ans. Consumer: Price discounts or price-off deals:
Price deals are probably the most commonly used promotional techniques.
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A price deal for a customer means a reduction in the price of the promoted product and
the consumer saves money on purchase.
Retailer: This year we continue to take a methodical approach in deciding which brands
to include on our list of brands that will disappear. The major criteria are:
1) a rapid fall-off in sales and steep losses;
2) disclosures by the parent of the brand that it might go out of business;
3) rapidly rising costs that are extremely unlikely to be recouped through higher prices;
4) companies that are sold;
5) companies that go into bankruptcy;
6) companies that have lost the great majority of their customers; or
7) operations with rapidly withering market share.
Whole Sealer: Professional experience reflects over 10 years of leadership and visionary
capacities in complex, competitive and high manpower oriented industries like FMCG &
Telecom. Currently I am redefining the distribution of SALON PROFESSIONAL range
of

products

across

India.

B) profit margin in percentage

Manufacturer: I talk about a "low" gross profit margin as about 20 percent or less.
"Medium" is around 30 to 35 percent. "High" is 50 percent or more. This information,
along with other metrics, are conveniently summarized in a "job aid" that I provide for
you for free, in case you are interested. In the early days of the PC business (mid to late
1980s). this product had a gross profit margin in the medium range. Such is no longer the
case. The PC's gross margin ranges in the mid to upper teens, with laptops having a
slightly higher margin than desktops. Companies like Dell, whose revenue streams still
depend heavily on PC sales must work very hard to keep their gross margins above 20
percent. The chart above shows Dell's corporate gross margin (which includes a mix of
other products and services than the PC). You can see that after 3 or so tough years of
gross margin below 20 percent, the company finally rose above this mark early last year.

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Given Dell's past struggles and its fairly recent recovery to levels above 20 percent, you
can see why investors are very eager (some perhaps too eager) to learn about how well
Dell is doing in keeping this margin as high as possible.

Whole Sealer
Looking at the earnings of a company often doesn't tell the entire story. Increased
earnings are good, but an increase does not mean that the profit margin of a company is
improving. For instance, if a company has costs that have increased at a greater rate than
sales, it leads to a lower profit margin. This is an indication that costs need to be under
better

control.

Imagine a company has a net income of $10 million from sales of $100 million, giving it
a profit margin of 10% ($10 million/$100 million). If in the next year net income rises to
$15 million on sales of $200 million, the company's profit margin would fall to 7.5%. So
while the company increased its net income, it has done so with diminishing profit
margins.

Retailers: Basic cellphones have generated most of Nokias sales, holding up much
better than smartphones, where it has rapidly lost share to rivals like Samsung and
Apple . With a profit margin of over 20 percent, these phones are still the companys
bread and butter even though consumers are increasingly switching over to smartphones.

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Although they dont get as much attention as its smartphones, mobile phones play a key
part

in

Nokias

future.

Mobile phones account for the majority of Nokias revenue today and they are also vital
for building loyalty with potential smartphone users in the future, said Ovum analyst
Nick Dillon.
Nokia said on Tuesday it expects the Nokia Asha 308 and the Nokia Asha 309 to retail for
about $99, excluding taxes and subsidies, with deliveries to start in the fourth quarter of
2012.
Analysts have said offering phones around or under $100 is crucial for the company if it
wants to compete with cheaper smartphones using Googles Android software.
Nokia still sells almost 1 million basic phones a day but it has reported operating losses
of 3 billion euros ($3.9 billion) in the last 18 months, all while closing sites and cutting
tens of thousands of jobs. Analysts say the new phones will buy it time but that its new
Windows smartphones must succeed to secure its turnaround.
The new Asha devices are essential to defend Nokia from a raft of low-cost Android
alternatives, CCS Insight analyst Geoff Blaber said.The continued strength of the
mobile

phone

business

is testament

to

Nokias

scale

and

distribution

advantages.Defending that business is critical if Nokias smartphone business is to

weather the storm.
The new phones use Nokias low-end Series 40 software platform and hence most
analysts do not count them as smartphones, even though Nokia itself sells them as smart
devices in emerging markets.
The smartphone-feature phone distinction is largely irrelevant in emerging markets. The
Asha devices provide all the features most users need, including apps, web browsing and
Facebook access, said Blaber.

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Nokia has to use its low-end software for the new $100 phones as Windows Phone
requirements for hardware are too high for such cheap phones. Nokias cheapest
Windows Phone retails for around $200. Shares in Nokia were up 1.8 percent at 2.14
euros, outperforming 0.5 percent rise in STOXX 600 European technology index.
Q. 12 Nokia mobile packaging?
Ans.

The materials we choose for our packaging are selected to offer the best, most

beautiful and most protective solution with least environmental impact. An effective way
to reduce the environmental impact of packaging is through making the sales packages
smaller, selecting sustainable materials and making sure packaging can be recycled when
its no longer needed.
In line with Nokia Natural Resources Policy we want to ensure that all materials used in
our products come from socially and environmentally responsible sources. For fiber
based printing and packaging materials our aim is to use 100% certified renewable or
recycled materials by 2015. We accept certifications by Forest Stewardship Council
(FSC) and / or The Programme for the Endorsement of Forest Certification (PEFC) with
priority on the former. We also target to use at least 70% of recycled fibers on average
across all packaging.
All our packages are 100% recyclable. More than 95% are made from renewable fiber
based materials, of which 66 % is recycled. Each part is individually marked with ISO
standard recycle markings in order to harmonize the experience for our customers. We do
this on a global level, hoping that other companies will follow suit. To enable clean
recycling, we dont combine plastic and paper materials into single component.
In 2011 we saw our first Forest Stewardship Council (FSC) certified packages with the
Nokia N9 and Nokia Lumia 800. This is just the beginning of what we expect to see in
coming years.
Small package makes a big difference

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Between 2005 and 2010, we reduced the packaging size of our most affordable devices
by over 70%. This amounts to 240,000 tonnes of saved paper. Smaller and lighter
packaging has also reduced transportation needs. In theory, we now only need one third
of the trucks to transport these products.

Already in 2006 Nokia introduced small, compact packaging which consequently has
become the industry standard for mobile phones. Our compact packages are made of a
single material, which makes them much easier to recycle.
Where plastic is used, we include up to 90% recycled content. Were constantly working
with suppliers to increase the amount of recycled material in our packaging.
Q. 13 Distribution channel Nokia mobile?
Ans. Distribution (or place) is one of marketing element in marketing mix and hence
designing a distribution Network for a product is very important aspect for any
companys product. The success of the channel design will be declared as the product is
readily available at ease for the consumers. Here we as a group have chosen the Nokia
mobile company for doing this assignment. The company established in 1865 having its
foundation in Finland. Nokia is one of the leading mobile communications in the world, it
has 9 manufacturing plants throughout the world and they have 130,000 employees. The
company owns R&D centres in Japan and China. Nokia mobile company plays a major
role in India and have huge market share In comparison to other players. They have
started its process in India in 1995 and have their offices in major cities like New Delhi,
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Mumbai, Chennai, Kolkata, Hyderabad, and Bangalore. And also they have targeting all
class of people by releasing different kind of mobiles with different features. China
started mobile services in 1988 whereas, India started mobile services in 1995. By 2001
India exceeded Chinas growth rate in mobile services. This shows how the distribution
channels of the mobile companies working in India. Here in this report we are trying to
bring out the efficient network of distribution addressed by Nokia in India.
Distribution

Channel

Structure

Nokia manufactures low budget mobile handsets, costing below RS. 3500 in Chennai
manufacturing plant, located at Sriperumbudur, Chennai and then it transfers to Nokias
mother depot which is located in Gurgaon. Other multimedia and smart phones of Nokia
costing Rs 3500 & above are manufactured at other Nokia plants but the mobile handsets
shipped to India are from two plants located at China, one at Beijing and the other at
Dongguan. These Handsets are then shipped to the Nokias
Q. 14 Warehousing Reason?
Ans. Many firmware updates have been released for the Nokia 6280 that fix many of the
issues related to the original firmware. The original firmware has been known to drop out
and crash without warning. There is also an issue related to the silent profile on the
phone. The new firmware has fixed some of these issues as well as adding more complete
ID3 functionality for the music player and stereo bluetooth capability. The newer
firmware versions are similar to those of the Nokia 6288. Although the options to update
the phone over the air OTA or by data cable are available in the phone, the phone can not
be updated by either of these options. This is because of v3 firmware models, when using
the PC software update (when the 6280 was listed) ended up being 'bricked' due to certain
coding not being written into the phone. However, a later version of the phone is
technically capable of it, however, the 6280 has been removed from the software update
program. Software updates can be completed by taking the phone to a licensed Nokia
repair centre (such as Carphone Warehouse in the UK). These can be done for free under
warranty (even if the phone isn't faulty), but can be done out-of-warranty at a cost. The
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latest firmware version available from Carphone Warehouse UK is 6.43, however, higher
versions may exist from Nokia directly.
Q. 16 5 promotional ways?
Ans. The promotional five ways given below.
Newspaper
Advertisement
Banner
E-Commerce
Pemplate Distribute

Q. 17 Any scheme for wholesaler , retailer and consumer?

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Ans. United Mobile incorporated in 2001 is the authorized and leading focused Nokia
distributors in Pakistan, obtained ISO 90001 certification in 2005.
United Mobile is managing the leadership role in the areas of wholesalers, retailers,
Corporate Customers, Care Centres etc. in all major cities of Pakistan.
In order to cater need of its valued dealers in all provinces in Pakistan, company is
managing its warehouses in Karachi, Lahore and Islamabad for effective distribution.
To extend proactive customer services to its value customer company has opened 18
Care Centre in 14 major cities of Pakistan with the help of Nokia. All Customer Care
Centres are fully equipped and manned by trained & professional staff. While
celebrating its 10 years of Success, reliability and trust among customers, company
will continue to strengthen its relationship with Nokia with commitments to bridging
the gap between Nokia and its valued customers.
Time and again, company extends trade offers, consumer promotions, dealers &
retailers schemes through out the year benefiting both trade and consumers.
United Mobile key to success is its policy of price protection for both retailers &
wholesaler. As and when price is revised the stock in hand is protected. New product
launches through its valued trade partners, give United Mobile an edge over others in
this business in Pakistan.
Service department is dedicated to producing fast and reliable customer services to its
valued customers with the help of Nokia Care team.
Fully equipped state of the art care centers are manned by professionally trained,
courteous support staff working under ISO certified standard.
The service centers are all self financed and have the capability to repair 90% of the

22

faults in addition to servicing all cellular equipment. With manufacturers support, the
company is now able to do advance repairs of Mobile handsets. United Mobile
believes in offering prompt and effective technical support and services along with
complete customer satisfaction.
Q. 18 Transport you will use and why?
Ans. Transport or transportation is the movement of people, animals and goods from
one location to another. Modes of transport include air, rail, road, water, cable, pipeline,
and space. The field can be divided into infrastructure, vehicles, and operations.
Transport is important since it enables trade between peoples, which in turn establishes
civilizations.
Transport infrastructure consists of the fixed installations necessary for transport, and
may be roads, railways, airways, waterways, canals and pipelines, and terminals such as
airports, railway stations, bus stations, warehouses, trucking terminals, refueling depots
(including fueling docks and fuel stations), and seaports. Terminals may be used both for
interchange of passengers and cargo and for maintenance.
Vehicles traveling on these networks may include automobiles, bicycles, buses, trains,
trucks, people, helicopters, and aircraft. Operations deal with the way the vehicles are
operated, and the procedures set for this purpose including financing, legalities and
policies. In the transport industry, operations and ownership of infrastructure can be
either public or private, depending on the country and mode.
Passenger transport may be public, where operators provide scheduled services, or
private. Freight transport has become focused on containerization, although bulk
transport is used for large volumes of durable items. Transport plays an important part in
economic growth and globalization, but most types cause air pollution and use large
amounts of land. While it is heavily subsidized by governments, good planning of
transport is essential to make traffic flow, and restrain urban sprawl.
Type

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Air

A fixed-wing aircraft, commonly called airplane, is a heavier-than-air craft where

movement of the air in relation to the wings is used to generate lift. The term is used to
distinguish from rotary-wing aircraft, where the movement of the lift surfaces relative to
the air generates lift. A gyroplane is both fixed-wing and rotary-wing. Fixed-wing aircraft
range from small trainers and recreational aircraft to large airliners and military cargo
aircraft.
Two things necessary for aircraft are air flow over the wings for lift and an area for
landing. The majority of aircraft also need an airport with the infrastructure to receive
maintenance, restocking, refueling and for the loading and unloading of crew, cargo and
passengers. While the vast majority of aircraft land and take off on land, some are
capable of take off and landing on ice, snow and calm water.
The aircraft is the second fastest method of transport, after the rocket. Commercial jets
can reach up to 955 kilometres per hour (593 mph), single-engine aircraft 555 kilometres
per hour (345 mph). Aviation is able to quickly transport people and limited amounts of
cargo over longer distances, but incur high costs and energy use; for short distances or in
inaccessible places helicopters can be used.[1] As of April 28, 2009 The Guardian article
notes that, "the WHO estimates that up to 500,000 people are on planes at any time."[

24

Rail

Rail transport is where a train runs along a set of two parallel steel rails, known as a
railway or railroad. The rails are anchored perpendicular to ties (or sleepers) of timber,
concrete or steel, to maintain a consistent distance apart, or gauge. The rails and
perpendicular beams are placed on a foundation made of concrete, or compressed earth
and gravel in a bed of ballast. Alternative methods include monorail and maglev.
A train consists of one or more connected vehicles that run on the rails. Propulsion is
commonly provided by a locomotive, that hauls a series of unpowered cars, that can carry
passengers or freight. The locomotive can be powered by steam, diesel or by electricity
supplied by trackside systems. Alternatively, some or all the cars can be powered, known
as a multiple unit. Also, a train can be powered by horses, cables, gravity, pneumatics and
gas turbines. Railed vehicles move with much less friction than rubber tires on paved
roads, making trains more energy efficient, though not as efficient as ships.
Intercity trains are long-haul services connecting cities; modern high-speed rail is capable
of speeds up to 350 km/h (220 mph), but this requires specially built track. Regional and
commuter trains feed cities from suburbs and surrounding areas, while intra-urban
transport is performed by high-capacity tramways and rapid transits, often making up the
backbone of a city's public transport. Freight trains traditionally used box cars, requiring
manual loading and unloading of the cargo. Since the 1960s, container trains have
become the dominant solution for general freight, while large quantities of bulk are
transported by dedicated trains

25

Road

A road is an identifiable route, way or path between two or more places. Roads are
typically smoothed, paved, or otherwise prepared to allow easy travel; though they need
not be, and historically many roads were simply recognizable routes without any formal
construction or maintenance. In urban areas, roads may pass through a city or village and
be named as streets, serving a dual function as urban space easement and route.
The most common road vehicle is the automobile; a wheeled passenger vehicle that
carries its own motor. Other users of roads include buses, trucks, motorcycles, bicycles
and pedestrians. As of 2002, there were 590 million automobiles worldwide.
Automobiles offer high flexibility and with low capacity, but are deemed with high
energy and area use, and the main source of noise and air pollution in cities; buses allow
for more efficient travel at the cost of reduced flexibility. Road transport by truck is often
the initial and final stage of freight transport.
Q. 20 Social message from your label?

26

Ans. Socially is the fastest social networking app for your Nokia handset, allowing full
access to Facebook, Twitter, LinkedIn & Foursquare. Also, it now comes with Imsy, a
great free messaging app for your Nokia phone.
Now you can post to multiple social networks at one go, sync friend's profile photos
with Phone Contacts; add Facebook Birthdays to Phone Calendar; receive social
updates as Push Notifications and much more.
And also tweet, reply, comment, search, check-in and everything else!
Q. 21 Cost Effective Technique you will follow?
Ans. Cost Effective Technique are follow by me. it is given below

It's important to handle difficult customers professionally. Learning how to stay

calm and how to stay cool under pressure can help you get through challenging
situations with grace and professionalism.

If your client is especially angry, then talk slowly and calmly, and use a low tone
of voice. This will subtly help lower the tension, and ensure that you don't
escalate the situation by visibly getting stressed or upset yourself.

If your client has sent you a difficult email or they're angry with you over the
phone, then offer to meet with him or her in person if you can to address the
problem. This will not only diffuse anger (since it's harder for most people to get
truly angry face to face) but it also shows that you genuinely want to address and
fix the situation.

If you feel that your client is being unreasonable, you might start to get upset,
especially if he or she is criticizing you, or your organization, unfairly. So learn
anger management skills so that you can stay calm in these situations.

Occasionally a client or customer may become verbally abusive towards you or

your team. Know in advance what you'll tolerate, and what you won't. If things

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escalate, you may need to be assertive and stand up for yourself, or even walk
away from the situation to give the client time to cool down.

People in your team might be the ones on the "front line" when it comes to
dealing with difficult customers. Make sure that they know how to engage
correctly in emotional labor. (This means that they should know how to manage
their own emotions when dealing with difficult people.)

Work on improving your conflict resolution skills. These skills can help you if
you need to negotiate with your clients.

Q. 21 Cost Effective Technique for your promotion plan?

Ans. Cost Effective Technique for our promotion plan are given below
increases the efficiency of our mobile broadband networks
improves the user experience and so drives customer loyalty
offers flexible and responsive products which can adapt to broadband demand
The main concern of this Nokia mobile is to improve the efficiency and
effectiveness of the whole system and reduce the costing of the Nokia mobile

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