CWD - Event Record Solution - 03 - Aug11 PDF

Solutions for Telco Operators
Big Data Storage & Distribution

Network Data Management
+ Continuous Location Technology
Product Manager
Slide:
1
STEVE
COOK
Ver. Aug2011_03
Slide 1
What we Provide
A solution to efficiently and economically handle
Network Data within your enterprise.
To address clients problems where traditional
RDBMS Database applications and appliances
solutions fall short in offering agility and flexibility.
Enabling telco, finance, government and retail
environments to dynamically access information
in near real-time where previously it was locked
away for over-nite processing.
Clean, common format data is what all your
business systems need. We provide that.
Slide: 2
Slide 2
The Original Challenge

Started with a blank page....The Problem:
About 3 years ago, Oracle was just too slow to handle the
volume of event transactions (almost 1 Billion per day) which
was increasing month on month. Only small space for hardware
was available. The user needed access to data in near real-time
and expected query responses in < 1minute drawing against 6
months of historic data (approx 180 Billion records).
To maintain Raw Data integrity and granularity. AND the user
had no suitable system admin skills to do periodic maintenance.
What resulted was a software framework that included loosely
coupled, modular generic functions incorporating;
Effective Source Data Acquisition

Rules & Indexing engines
Storage (Data Store)
A query engine
A data output / distribution component
And a simple user GUI + command line interface
Slide: 3
Slide 3
Our Telco
Solutions (1)
Management of Event Records (CDR, IPDR, xDR)

Efficient EVENT RECORD Collection
Network Data (Storage) Repository
Near Real-time Alerts and Analytics
Economical long-term storage
Multi-stream, simultaneous data distribution
LEA interface for secure compliance with control
Continuous Location Technology
Hardware / Software, passive probe solution
100% compliant with new 2011 Indian Regulations
Support Lawful Intercept & Emergency Service
Location Zone Billing
Revenue Generating LBS options
Slide: 4
4
Slide 4
Our Telco
Solutions (2)
Network Assurance Solution

Monitoring of the Gi, Gn, Gp, Gb, Gy,
Iub, A, & Abis interfaces
Slide: 5
Iu (CS/PS),
Extract only selected message types

Massively high volume extraction done on chip
Quickly identify and resolve potential issues before
they become into more serious outages
Assure the quality and performance of the IP data

services
Provide instant real time visibility in historical data in

terms of KPIs.
Analyse (DPI) contents of IP packets

5
Slide 5
Our Telco
Solutions (3)
Optional Add-on Solutions

Inter-carrier Billing validation & verification
Fraud Scenario Alert Trigger
LEA - SMS & Call automated query facility
Analyst Notebook (i2) automated Link Charting
Customer Care provides near-real time customer
Slide: 6
experience activity
High end data analytics, charting and presentation of
query results
Custom reports and alerts to provide CxO level with
ANSWERS to a specific set of questions that the
business systems take too long to deliver
6
Slide 6
Event Record Management

Event Records (CDR, IPDR) are BIG DATA in Telcos.
Customer activity generates Hundreds of Millions or
BILLIONS of transactions per day in many Telcos.
Billing is the mission critical function of CDRs but most
Telco business divisions and non-critical systems still
lack access these in near Real-Time. The customers
experience is locked in this BIG DATA. Why?
Problems / Difficulties & Opportunities
Legacy Mediation systems, evolutionary growth of processing
capacity limitations, policy concerning access to mission
critical systems and the architecture of the OSS do not lend
themselves to be flexible or agile. They are traditional
stovepipe facilities that Do what they Do well but dont
expect them the adapt to new business drivers.
Slide: 7
7
Slide 7
What is an EVENT RECORD

The CDR (Call Detail Record) is the best example of an
Event Record in the Telco world.
BUT these days the telco network is used for much

more than just CALLS so the term CDR is no longer
adequate to describe transactional events.
CDRs contain a lot of detail, this is a sub-set
Slide: 8
8
Slide 8
Network Transactions contain
Subscriber Event Records

Primary function of CDRs was traditionally for Billing & Charging
Event Records are now the source for many other purposes;
Business systems process these Subscriber Events to obtain

Slide:varying
9
output information that supports business processes.
Slide 9
The Primary Issues CWD Address
CWD Provides;
Network transaction volumes too

large to handle for non-mission
critical applications (BSS)
Capable to passively ingest and

process Billions of events per day
Unpredictable in future growth
Scalable expansion, hardware

agnostic, expand as required
Business units want low latency

data availability, near real-time
Near Real-Time data flow can push

variable data formats to multiple
recipients, lowest latency achieved
Multiple source formats

(2G, 2.5G, 3G, Switch models)
Convert binary to ASCII, then

make common format, raw data
Legacy functions becoming

inadequate for new demands
Hybrib solutions enable the reutilisation of legacy systems and

thus defer new investments
Provisioning & Mediation is

business critical
Passive extraction, no disruption

to mission critical process, enhances
all non-mission critical business
systems, provides clean and
consistent data source
Slide: 10
Slide 10
The CWD methodology (flexible options)

Mediation systems were designed for Billing & Charging, a mission critical process.
Many telcos now have multiple Mediation systems. Connections are not easily made to such
mission critical systems, and nor should they be. Business need the data OUT more rapidly.
CWD provides a data buffer
router + store + distributor of network data
Slide: 11
Slide 11
CWD Architecture
Loosely coupled components

ETL, Database, Query, Result
What makes CWD so different
from a traditional RDBMS?
Primarily, all the unwanted
overhead is removed.
Imagine you only had to use the
functions you actually use instead of
an All-in packaged database. Imagine
components can be decoupled, run on
suitably sized hardware and located
where you need them.
e.g. Input can be scaled to

meet performance rqmts.
Storage can expand as
required, query engine scaled
to meet user demands
Slide: 12
Slide 12
Network Events Repository
Primary Benefits to Telco
Network Events Repository (NER) facility allows various

business units to use the best-of-breed tools with the option to
easily migrate to another solutions in the future
Replay HISTORY able to re-run historical transactions as it

originally occurred. This is a very powerful capability and allows
Network Data to be managed as a valuable Enterprise asset.
Business units have the option to define their own requirements

on the mode and format data is provided. Custom reports and
alerts can be easily generated or provided in standard outputs.
Draw upon the same source data, available in near-real time

maintaining data integrity and reducing information latency
enabling dynamic business decisions to be made.
Legacy or Supplementary data can be added as required.

Adding Location enable deployment of geo-spatial applications
Slide: 13
Slide 13
Added Value & Benefits of
The Network Events Repository
Application of Access Security and Data Retention

policies are easily configured, maintained and implemented
Ideal data store for those many AUDIT LOG files

generated by almost every business application. The
architecture is ideal to suited to receiving batched files and
provides support engineers a rapid query search tool
Data Retention is a basic feature and provides a very

economic means to keep ALL data types for YEARS on disc.
The CWD solution can forward clean data an existing Data
Warehouse with options for Analytics and Location based
modules allowing selection of best-of-breed business
solution preferences. Or it can be the Data Warehouse.
Scalable Architecture is another huge value provided.

Start small, expand in line with business needs and
economic factors. Hardware agnostic, with storage capable
to be direct attached, NAS or Cloud. Fully MPP enabled.
Slide: 14
Slide 14
Location Compliance
A solution that complies with the government directive
issued May 2011.
The method provided is Link Aggregator-Intelligent
Location Caching with Continuous Location Technology
Utilises the telcos existing infrastructure to reduce cost
Collects data from; A- Abis / IuCS IuPS - Iub Gi, Gn,
Gp, Gb, Gy interfaces
The solution allows for various options for the carrier to
implement revenue generating incentives, such as;
Network Optimisation
Home Zone Billing
LBS (opt-in) Advertising
Slide: 15
Slide 15
Network Assurance +
Customer Experience
A facility to discover and passively extract selected
customer events in the telco operational network
Rapidly identify, alert and enable NOC engineers to resolve
potential issues before they become serious outages
A facility to assist to assure the quality and performance of
IP services, a means to apply DPI and establish KPI triggers
and alerts.
A facility to store (mass data) and redistribute (data flow) to
BSS / down-line business applications in near-real time.
Ensuring data integrity and consistency across the primary
business applications.
A near-real time audit control tool to monitor network
anomalies and report through MIS to internal Audit
Slide: 16
Slide 16
Location + Customer Experience
Slide: 17
Slide 17
Disclaimer
The contents and information contained herein are privileged,
confidential or otherwise protected by disclosure and is intended
only for the individuals who receive this from Clearwater Data, and
or any others who have been specifically authorized to receive
it. Any unauthorized dissemination, copying or use of the contents
is strictly prohibited and may be in violation of law.
The contents contained herein are considered highly confidential
information regarding Clearwater Data Pte Ltd (Singapore).
proprietary software, methodologies, strategy and organization
and are intended for informational purposes only.
Slide: 18
Slide 18
Thank You
Steve Cook
Product Manger
[email protected]
+65-93698588
Slide: 19
Slide 19

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Solutions for Telco Operators

Big Data Storage & Distribution

The Original Challenge

Effective Source Data Acquisition

Management of Event Records (CDR, IPDR, xDR)

Network Assurance Solution

Extract only selected message types

Assure the quality and performance of the IP data

Provide instant real time visibility in historical data in

Analyse (DPI) contents of IP packets

Optional Add-on Solutions

Event Record Management

What is an EVENT RECORD

BUT these days the telco network is used for much

Network Transactions contain

Subscriber Event Records

Business systems process these Subscriber Events to obtain

The Primary Issues CWD Address

Network transaction volumes too

Capable to passively ingest and

Unpredictable in future growth

Scalable expansion, hardware

Business units want low latency

Near Real-Time data flow can push

Multiple source formats

Convert binary to ASCII, then

Legacy functions becoming

Hybrib solutions enable the reutilisation of legacy systems and

Provisioning & Mediation is

Passive extraction, no disruption

The CWD methodology (flexible options)

CWD provides a data buffer

router + store + distributor of network data

Loosely coupled components

e.g. Input can be scaled to

Network Events Repository

Primary Benefits to Telco

Network Events Repository (NER) facility allows various

Replay HISTORY able to re-run historical transactions as it

Business units have the option to define their own requirements

Draw upon the same source data, available in near-real time

Legacy or Supplementary data can be added as required.

Added Value & Benefits of

The Network Events Repository

Application of Access Security and Data Retention

Ideal data store for those many AUDIT LOG files

Data Retention is a basic feature and provides a very

Scalable Architecture is another huge value provided.

Location + Customer Experience

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