Hospitality English

Introduction to Hospitality
Manual on Module II
(Fine-tuned version)
Contributors
Dr Benny Chan, Hong Kong Community College, The Hong Kong Polytechnic
University; Mr Murray Mackenzie, School of Hotel & Tourism Management,
The Hong Kong Polytechnic University and
PSHE Section, Curriculum Development Institute.
Copyright
The Government of the Hong Kong Special Administrative Region
All rights reserved.
The copyright of this manual belongs to the Government of the Hong Kong Special
Administrative Region. Commercial use is strictly prohibited. Offenders will be liable to the
legal responsibility.
Schools need not apply for permission to copy this manual in whole or in part for non-profit
making educational or research purposes. All other uses should gain prior permission in
writing from the Government of the Hong Kong Special Administrative Region. Requests
should be directed to the:
Education Bureau
13/F, Room 1319, Wu Chung House
213 Queens Road East,
Wan Chai,
Hong Kong
Acknowledgements
We would like to express our gratitude to the following organizations for giving us the
permission to reprint some of the pictures and /or providing us with information for
completing the curriculum support package:
The Association of National Tourist Office Representatives in Hong Kong, ANTOR (HK)
Centre for Food Safety, Food and Environmental Hygiene Department
FreeDigitalPhotos.net
Introduction
A set of curriculum support package of tourism and hospitality learning and teaching
materials is being developed by the Personal, Social and Humanities Education Section of
Curriculum Development Institute, Education Bureau for the implementation of the senior
secondary Tourism and Hospitality Studies fine-tuned curriculum in schools. The curriculum
support package is comprised of five manuals, and they are developed to broaden students
knowledge of the five different units of the Tourism and Hospitality Studies curriculum.
The content of this manual Introduction to Hospitality, should enhance students
understanding of the dynamic nature of the tourism and hospitality industry. In addition, the
manual includes activities to deepen students understanding and help them to apply theories
and concepts. Furthermore, students should be able to develop enquiry, problem-solving and
decision-making skills through these activities.
All comments and suggestions related to this curriculum support package may be sent to:
Chief Curriculum Development Officer (PSHE)
Personal, Social and Humanities Education
Curriculum Development Institute
Education Bureau
13/F, Room 1319, Wu Chung House
213 Queens Road East,
Wan Chai
Hong Kong
June 2013
Table of Contents
Chapter 1 Hospitality Industry
p.10
1.1.
Introduction to the Hospitality Industry
p.11
1.1.1.
The Nature of the Hospitality Industry
p.11
1.1.2.
Characteristics of the Hospitality Industry
p.15
1.1.3.
Relationship between the Hospitality Industry and Tourism
1.1.4.
Career Prospect of the Hospitality Industry
p.20
p.22
Chapter 2 Accommodation Sector
p.29
2.1.
p.30
Introduction to the Accommodation Sector
2.1.1.
Classification of Accommodation Establishment
p.30
2.1.2.
Hotels and Their Classifications
p.30
2.1.3.
Types of Accommodation
p.33
2.1.4.
Common Types of Hotels in Hong Kong
p.38
2.1.5.
Special Hotels Worldwide
p.40
2.1.6.
Hotel Rating Systems
p.45
2.1.7.
The Accommodation Product
p.55
2.1.8.
Types of Hotel Guests
p.71
2.1.9.
Types of Guest Requests
p.73
2.2.
Introduction to the Hotel Operations
p.75
2.2.1.
Hotel Ownership
p.75
2.2.2.
Modes of Hotel Management
p.76
2.2.3.
Hotel Departments
p.80
2.2.4.
Rooms Division
p.87
2.2.5.
Front Office Department
p.90
2.2.6.
Housekeeping Department
p.127
Chapter 3 Food and Beverage Sector
p.157
3.1.
p.158
Introduction to the Food and Beverage Sector
3.1.1.
Food and Beverage Operations (Hotel)
p.158
3.1.2.
Classification of Food and Beverage Services
p.187
3.2.
Food and Beverage Service Principles
p.209
3.2.1.
Basic Knowledge of Menus
p.209
3.2.2.
Basic Knowledge of Food and Beverage Services
p.239
3.2.3.
Restaurant Design and Layout
p.251
3.2.4.
Kitchen Layout for Different Food and Beverage Services
p.261
3.3.
Food Safety and Personal Hygiene
p.272
3.3.1.
Types of Food Contamination
p.272
3.3.2.
Food Safety
p.287
3.3.3.
Safeness in Food Handling Process
p.289
3.3.4.
Personal Hygiene of Catering Practitioners
p.312
3.3.5.
p.320
Fire Safety
Reference
p.324
Chapter 1 Hospitality Industry
Outline of Content:
1.1.1.
The Nature of the Hospitality
1.1.3.
Industry
1.1.2. Characteristics of the Hospitality
Hospitality Industry and Tourism

1.1.4.
Career Prospect of the Hospitality

Industry
Industry
- Product-service Mix
- Positive Views
- Two-way Communication
- Negative Views
- Relationship Building
- Diversity in Culture
- Labor Intensive
Relationship between the
10
1.1
Introduction to the Hospitality Industry
1.1.1 The Nature of the Hospitality Industry

What is the meaning of HOSPITALITY? There is
no one single and simple definition to explain the
term of hospitality in this stage. Many people have
tried to describe the hospitality industry in different
ways. Some tried to summarize the scope of the
industry and its characteristics of involving both
tangible and intangible features in the service
delivery process. Others attempted to describe the
industry by exploring the stakeholders involved, mutual benefits generated and the
industrys impacts to the society and economy.
Broadly speaking, Hospitality is the act of kindness in welcoming and looking after
the basic needs of customers or strangers, mainly in relation to food, drink and
accommodation. A contemporary explanation of Hospitality refers to the relationship
process between a customer and a host. When we talk about the Hospitality
Industry, we are referring to the companies or organisations which provide food
and/or drink and/or accommodation to people who are away from home. However,
this definition of the Hospitality Industry only satisfies most situations.
In this chapter, a brief summary about the characteristics and scope of the hospitality
industry would be provided.
Resort hotel
11
ACTIVITY 1.1
In groups, consider the hospitality industry in Hong Kong. Discuss the different
sectors in the hospitality industry. (Hint: A sector of hospitality industry can be
profit-making or non-profit-making.) You may also give the names of some
enterprises in the hospitality industry. One example has been given in the table
below. Work on the table to see which group in your class comes up with the most
appropriate examples.
Hospitality industry in Hong Kong
Sector
Products/services
Example
provided
Food and
Beverage
enterprise/
organisation
Food and drink
Fast food
Name of
12
McDonalds
ACTIVITY 1.2
A. Look at the table that your group has just completed and compare the
answers with other groups.
1.
Have you been to any of the above enterprises or organisations?
2.
What services did you receive from them?
3.
Were you satisfied with the way you were treated by the enterprise or its
staff?
4.
Did they understand what services you wanted?
5.
Did they provide what you wanted quickly and accurately?
6.
Was the staff member friendly or rude?
B.
Based on the discussion above, suggest five qualities or traits that a

successful staff member in the hospitality industry should possess.
1.
Do you or your group members possess any of these qualities or traits?
13
ACTIVITY 1.3
Now work in pairs and follow the instructions below:

Tourist A You are an 18-year-old student from Beijing. You visit Hong Kong
for the first time with your cousin who is also from Beijing this summer. As you
are a student, you travel on a budget and are planning to come to Hong Kong
round trip by train. You plan to stay in Hong Kong for 5 days/4 nights.
Tourist B You are a businessman from Sweden. Your enterprise is a car
manufacturer. You come to Hong Kong for an international automobile
exhibition. You will fly to Hong Kong and stay for two nights before you fly to
Singapore for another business meeting. You will stay in Singapore for two
nights before going home.
In two minutes, write down as many as possible of the products and services you
would require from the different sectors of the tourism industry for your trip.
Compare your answers with those of your partner. Do you have different or
similar answers? How many of the points you jotted down are similar to those of
your partner?
Fill in the following table:
A young student (Tourist A)
A business traveler (Tourist B)
14
In Activity 1.3, we learned there are different kinds of tourists. Regardless of what
type of tourist they are, they all need shelter and food and drink the basic hospitality
services at ALL points of the tourism cycle, not just at the destination. This is why
hospitality can be referred to as one of the principal dimensions in tourism, along with
transportation, specialist shops and leisure activities
1.1.2 Characteristics of the Hospitality Industry

We learned about different types of products and services provided by the hospitality
industry and explored some key attributes of being a professional staff in the
hospitality industry through completing Activity 1.1-1.3. We understand that working
in the field of hospitality could be quite challenging. Different from other sectors, the
hospitality industry is unique in its nature which tends to be service-oriented and has a
strong emphasis on human exchange in the service delivery processes. A summary of
key characteristics relating to the hospitality industry are listed in Figure 1.1 as below:
Product-service mix
Two-way communication
Characteristics of
Relationship building
the Hospitality
Industry
Diversity in culture
Labor intensive
Figure 1.1 Characteristics of the Hospitality Industry
15
1.
Product-Service Mix
Think about your experience of being a customer in a restaurant or a customer in a

hotel. What else, apart from the food in restaurants and the facilities in hotel rooms,
do you think can make your hospitality experience more enjoyable and satisfied?
In the hospitality industry, customers rarely consume pure products but a mixture of
products and services. For example, one who dines in a restaurant will not only pay
for the food and drinks but the services provided by the servers. The bill has covered
both tangible and intangible experience.
Tangible features- for example, a steak as the main course, a glass of house wine, well
groomed service staff and decoration of the restaurant.
Intangible features- for example, a comfortable dining atmosphere or the friendly
attitude of staff.
A successful hospitality business does not only count on its products and services, but
also how they are delivered. The qualities of staff and the way they deliver the service
are often more important than the tangible products in making a hospitality experience
satisfactory or unsatisfactory. Hence, the two features can contribute to the total
experience in the service delivery process.
As products and other tangible features can be easily imitated by competitors,
hospitality operations which aimed for high-ended customers and superior quality
gradually spend more and more resources in enhancing the service standard as a
strategy of differentiation.
2.
Two-way Communication
In order to achieve service excellences in the

hospitality industry, two-way communication is
one
critical
factor
which
requires
the
involvement and participation of both customers

and service staff in the service delivery process.
Through interactions with customers, important
messages about their needs and expectations can be received by service staff for their
immediate actions to create customer satisfaction. Interactions between internal staff
or inter-departments is also critical since total experiences of customers in using any
16
lodging or food and beverage services usually involve team work and exchange of
information within the organization.
3.
Relationship Building
The hospitality industry highly depends on repeated customers for survival. Building
long term relationship with customers can benefit the organizations for generating
stable revenues regardless of the instability of seasons and at the same time,
developing brand reputations through positive word-of-mouth of the repeated
customers. In order to develop brand loyalty,
different methods are currently applied by
the lodging and food service sectors, such as
membership
privileges
programmes
and
incentives
which
to
give
frequent
customers. However, top management of
Mr.JohnChan
organizations do believe that the informal

ways of building friendship between
front-line staff and customers through high degree of personal attention and
customization can win the loyalty of customers in long run.
4.
Diversity in Culture
As hospitality are closely related to tourism

industry, it is not surprising that people
involved in this sector, no matter customers or
staff are experiencing a diversity in culture
through interacting with others. Staff who work
in a hospitality organization always have
interactions with customers from different
regions, or to work and corporate with other colleagues who may have different
backgrounds or cultures. Due to their differences in religious beliefs and values, some
conflicts and misunderstandings can be easily occurred. Therefore, staff should be
17
open-minded, and come up with solutions together in resolving problems in their

duties. For example:
From customers perspective, some of them abstain from meat due to their religious
beliefs or habit. Therefore, restaurants should provide vegetarian food as an option in
order to satisfy their needs.
From staffs perspective, eating pork or any food products with pork as ingredient
should be avoided if some colleagues are Muslims in order to show respect to their
religious belief.
Such a cultural diversity implicates that local staff should generally understand
different cultures so flexible services can be provided to customers based on their
national cultures and harmony in cooperation with colleagues from different
nationalities can be achieved.
5.
Labor Intensive
Since
the
hospitality
industry
is
service-oriented in its nature, it requires a
huge supply of labors to create a memorable
experience for the customers. This
characteristic is especially true for those
enterprises which target for high-ended
customers. For example, staff-to-guest ratios
are high in fine dining restaurants and 5-star
hotels which aimed at providing one-on-one
services to their customers. Although the advancement in technology do contribute to
the replacement of some simple tasks in the whole service process, customers who
concern the element of care generally expect high degree of human contacts and
personalized services in their consumption experiences. It explains why the industry is
always in high demand for labor and is willing to spent time and resources in training
and recruiting potential candidates to join the workforce of the hospitality industry.
18
ACTIVITY 1.4Problems Relating to Cultural Differences

Assuming that you are now working as a waiter/waitress in a resort hotel and you
have been informed by your manager that a new colleague coming from India will
report duty and join the team in this morning.
Instructions:
Refer to curriculum support material (part 4) Customer Relations and
Services p.36, about the customs of India.
State 3 situations that you may encounter when working together with the new
colleague.
Suggest 3 dos and donts in communicating with the new colleague and
put your answers in the table below.
Examples of Situations
Donts
Dos
1.
2.
3.
19
1.1.3 Relationship Between the Hospitality Industry and Tourism
Scope of the Hospitality Industry

Guests means those who are away from their
homes and it therefore, has generated a
perception that the hospitality industry should
include or overlap with the tourism industry to a
certain extent. Without a clear definition about
the scope of the hospitality industry, some
suggested that it should not only cover all
lodging and food service operations but other tourism
related operations, such as airlines and theme parks.
Besides, there were also some who considered putting
hospitality and tourism into one industry. One example
of categorization is shown in Figure 1.2.
Hospitality and Tourism Industry
Examples:
Examples:
Examples:
Examples:
Cruises
Airlines
Rails
Hotels
Motels
Service
apartments
Restaurants
Cafs
Bars
Attractions
Parks
Gaming facilities
Travel
Lodging
Food Service
Recreation
Lodging and food service are the cores under the scope of hospitality industry.
Figure 1.2 Scope of the Hospitality and Tourism Industry
20
ACTIVITY 1.5Service Experience in the Hospitality Industry

Based on your past experience in using the services in accommodation or food
service operations, try to discuss with your classmates (in a group of 4) and
suggest 4 important requirements for being a professional staff in the hospitality
industry.
Unlike tourism, hospitality, however, serves both tourist and non-tourist needs. To
enhance your understanding of the relationship between the hospitality and tourism
industry, complete Activity 1.6.
ACTIVITY 1.6
The following diagram shows the relationship between the hospitality and tourism
industry. Can you think of more services with examples to add to the diagram
Hospitality Industry Tourism Industry
Institutional/
Welfare Catering
e.g. Hospital
Catering
Commercial
Accommodation
Services
e.g. Hotels,
Guest Houses
21
Transportation services
e.g. Car Rental,
Airlines
In Activity 1.6 we learned the hospitality industry is a part of a wider group of

economic activities called tourism. In addition, not all hospitality businesses are
profit-making business.
In this Unit, we have learned that there are two main business sectors in the
hospitality industry:
z
Accommodation To provide accommodation (and usually food and drink)

to people who for whatever reason are away from home
Food and beverage To provide food and beverage to local, commuting,

transient customers and tourists
These two sectors will be covered in more detail in Units 2 and 3 respectively.
As we have seen, the hospitality industry includes hotels and restaurants, as well as
many other types of organisations or institutions that offer food, drink, shelter and
other related services. These products and services are offered not only to people
away from home, but also to local customers. A manager in the hospitality industry,
therefore, must keep in mind the following three objectives:
1.
Making the customers feel welcome personally;
2.
Making things work for the customers; and
3.
Making sure that the operation will continue to provide service and meet its
budget.
1.1.4 Career Prospect of the Hospitality Industry

There are always some pros and cons for working in the hospitality industry. The
concern whether a position suits to you or not is mainly dependent on your own
character and personal interest. Some general views, both positive and negative, about
the career prospects of hospitality industry are summarized below as reference for
those who may have intentions to join this unique and challenging industry.
22
1. Positive Views
a) Variety of Career Choices
Due to the booming development of the
hospitality and tourism industry, many new hotels
and restaurants are opened for catering the needs
of both the visitors and locals. It facilitates a huge
demand of labor in the market, especially in some developing countries. Career
choices are not limited to Hong Kong but other countries offered by international
chains. And the job natures are broad, ranging from different back-of-the-house to
front-of-the-house positions in the hospitality industry. Some positions that can be
selected by graduates with their certificates or diplomas relating to hospitality are
highlighted in Table 1.1 below:
Accommodation Sector
Food Service Sector
Other Related Sectors
Front desk receptionist
Waiter / waitress
Tour guide
Room attendant
Host / hostess
Tour escort
Telephone operator
Cashier
Travel agent
Reservation
Food runner/Busser
Theme park crew
Concierge
Bartender
Event sales
Bellman/Doorman
Apprentice
Business center
associate
Commis
Othercustomer service
positions
Banquet server
Table 1.1Career Opportunities of Graduates Studying Hospitality Programs
23
ACTIVITY 1.7Your Preferred Job in the Hospitality Industry
Instructions:
Work as a group of 4 to 5.
Suggest 2 different positions in the hospitality industry, which you and your
classmates would have interest to experience in the future.
State the advantages that can be provided for choosing the selected positions
as your future careers.
What are the requirements or disadvantages of the selected positions?
Among the 2 choices, which one is more preferable and suitable to you?
Share and compare your results with other groups in the class.
b) Opportunities to Meet People with Different Backgrounds

As mentioned earlier that the success of a
hospitality service highly depends on the human
contact between staff and customers. Having a
chance to work in the industry, particularly in some
front line positions means that there would be many
opportunities for one to meet and communicate with
people with different backgrounds and cultures. For
example, a hotel receptionist can perceive his/her position as a tourist ambassador,
which can be enjoyable and challenging. The job satisfaction through winning
customers smiles, as well as its interactive nature make hospitality industry
attractive to youngsters with an out-going character.
24
c) Long-Term Career Development

It is common that most people have to start their careers from the entry-level.
However, the career paths are always quite clear for employees and there are always
opportunities for them to get promoted and proceed to management levels based on
their experience and performance. Successful stories are numerous in this sector and
someone starting from room attendant can finally turn into the general manager of a
hotel. Figure 1.3 shows a sample career path provided to employees by a famous fast
food chain available in Hong Kong.
Operations Manager
Operations Consultant /
Senior Operations
Training Manager
Training Consultant /
Senior Training
Top Management
Level
Store Manager
First Assistant Manager
Second Assistant Manager
Middle Management
Level
Manager Trainee
Team Leader
Trainer
Entry Level
Crew
Trainee
Figure 1.3Sample Career Path in a Fast Food Chain
25
d) Fringe Benefits Enjoyed by Employees

Different from other business and service
operations, staff working in hotels and food
service operations can usually enjoy some other
benefits in addition to the basic salaries, annual
bonus and insurance coverage. For example,
hotel and restaurant staff are normally provided with 2 duty meals in
their work days. Some hotel staff are also allowed to enjoy a
discount rate or associate rate for booking rooms, which can be even
applied to hotel outlets under the same brand all over the world.
2. Negative Views
a) Long and Non-Regular Working Hours
Shift works are very common in food and
beverage and accommodation sectors. Despite of
morning and evening shifts, some positions
require staff to work overnight, such as night
auditors in the front desk and security officers. As
there are no such things of public holidays, staff
are always required to work on weekends or
special days, such as Christmas and Easter, etc. Long working hours seem to be the
implicit norm of many positions in the hospitality industry. Over-time works due to
the shortage of labors and peak seasons of businesses are frequent to both operational
staff and managers. The concerns about the bad effects on ones health and family life
lead to peoples hesitation in joining the industry.
b) Work Under Pressure

In most situations, staff are expected to provide quick and high quality services
without keeping their customers from waiting. The pressure of maintaining the service
efficiency and consistency, especially in peak seasons could be tremendous. The need
26
for frequent communications with

customers has especially created
intense pressure to staff in front line
positions. Receiving complaints or
handling
angry
customers
are
resistances for people in starting

their careers in this industry.
c) Low Starting Salary

Hospitality industry offers many relatively low-skilled entry level jobs. With the
exceptions of management or positions which require fluency of languages or specific
skills, staff with no experience generally have low starting salaries. The differences
between large-scaled and small-scaled hotels or food service operations lead to further
variations in staff salaries.
d) Perceptions of Low Job Status

As mentioned above that many positions are low-skilled in the hospitality industry,
some people would think their job status are relatively lower when compared with
other industries, such as banking and finance. The misperceptions of being a servant
to others in the Chinese culture plus other negative views introduced above have also
discouraged many graduates from joining the industry.
27
ACTIVITY 1.8Is It Worth to Start Your Career in the Hospitality

Industry?
Case:
Mary is a university student who is now studying a degree in hospitality and
tourism management. In this summer, she has been assigned to start her internship
as a waitress in a hotel for 3 months. Expecting to be an event planner in the
future, Mary had a strong feeling that what she did in her internship seemed to be
irrelevant to her career objective. She disliked being a waitress because of the long
working hours, low pay and heavy physical workloads involved in this position.
Instructions:
Discuss with your classmates and comment about the internship experience
of Mary through answering the following questions:
z
Based on your dining experience in restaurants or hotels, do you think the

workload of being a waiter/waitress is heavy? How much do you expect a
full-time waiter/waitress can earn monthly? For how many hours should a
waiter/waitress work per day?
If you are the internship supervisor of Mary, how would you convince and
encourage Mary to treasure her internship opportunity in this case?
28
Chapter 2Accommodation Sector

Outline of Content:
2.1.1.
2.1. Introduction to the Accommodation Sector

Classification of Accommodation 2.1.6. Hotel Rating Systems
Establishment
2.1.2.
2.1.3.
2.1.4.
Common Types of Hotel in Hong

Kong
2.1.7.
2.1.8.
2.1.9.
2.1.5.
Special Hotels Worldwide
2.2.1.
2.2. Introduction to the Hotel Operations

2.2.6. Housekeeping Department
Hotel Ownership
2.2.2.
Modes of Hotel Management
2.2.3.
Hotel Departments
Classifications of Hotel
Departments
Organization of Hotel Departments

and Their Functions
2.2.4.
Rooms Division
2.2.5.
Housekeeping Operations
Key Roles of Housekeeping

Department
Department
-
Duties of Key Positions
Relationship Between
Front Office Operations
Housekeeping Department and
Organisation of Front Office

Department
Other Departments
Cleaning Tasks
Relationship Between Front Office
In-room Guest Supplies and

Amenities
Department and Other Departments
Organisation of Housekeeping
Main Duties of Front Desk
Room Status Codes
Guest Cycle
Security Procedures
Revenue From Room sales and

Sales Indicators
29
2.1 Introduction to the Accommodation Sector
2.1.1 Classification of Accommodation Establishment

There is no generic rule for classifying accommodation establishments globally. One
method is to divide accommodation into two main groups:
z
Non-commercial; and
Commercial.
Accommodation
Non-commercial
Commercial
Hotels
Private
e.g. Private Home
Service Apartments
Non-profit
e.g. Shelter
Institutional
e.g. University
Figure 2.1Accommodation structure
2.1.2
As Hotel is the predominant type of commercial accommodation in Hong Kong, we,

therefore, will discuss in depth about how hotels can be classified.
The Hotel Proprietors Ordinance Chapter 158 provides a clear definition of a hotel:
Hotel means an establishment held out by the proprietor as offering sleeping
accommodation to any person presenting himself who appears able and willing to pay a
reasonable sum for the services and facilities provided and who is in a fit state to be
received.
30
Guest room
A hotel is classified as a commercial establishment providing accommodations, meals
and other guest services. Originally guests had two choices:
Luxury hotels; or
Budget hotels.
In some countries, hotels were built to serve middle-class families and, when the
economy in general boomed and room supply increased; hoteliers then focused on
setting themselves apart by offering specialised accommodation for:
Conventioneers;
Business groups; and
Special weekend events and families.
As diversity flourished so did competition and brand loyalty. Anyone who can pay
(within reason) can rent a room for a night in a hotel. Hotels vary greatly in style and
services, from luxury, business, resort, townhouse to boutique and budget. A standard
room will have a bed, bathroom facilities, shower, telephone, TV, lounge area and
mini-bar. Housekeeping services available include laundry and dry-cleaning.
Nowadays guests would usually have access to a wireless computer network and also
to a business centre. Most major hotels will have restaurants and bars available for
guests and if they are situated in a large city they are usually located near the business
districts, tourist destinations and/or airports.
31
According to the tourism statistics in year 2012, there

are a total of 196 hotels in Hong Kong which provide
more than sixty thousands rooms in different scales.
Classification systems of hotels are numerous and
some of them are developed for evaluation purposes.
Figure 2.2 summarizes some common factors criteria
which are usually applied in hotel classification.
Guest room
Hotels can be classified by:
Hotel Classification Factors
Function
Location
Price
e.g. meeting and
e.g. city centers,
e.g. budget or luxury
convention
Hotel Size
Market Segment
e.g. no. of rooms
e.g. leisure travelers
Staff to Room Ratio

e.g. 1 staff serving 2
rooms
Rating
Design
e.g. 5-star hotels
Distinctiveness of
property
e.g. exterior / interior
e.g. all-suite hotels
design and features

Figure 2.2 Hotel Classification Factors
32
Through classification, the characteristics of different hotels can be highlighted which

provide travelers a brief idea about different options available and make comparison
before their reservation. Lets see the following example:
- Regal Airport Hotel is located near the airport. Its major target groups include
transient guests, business travelers and air crews. It is a 5-star rating hotel and has
a hotel size of above 1,100 guest rooms available for sale.
2.1.3
The following chart shows various types of accommodation used by travelers and
their respective characteristics:
Name(s)
Characteristics
City centre
These hotels are located within the heart of a city. The type may
hotels
vary greatly from business, suites, residential, economy,

mid-scale to luxury.
Local example: ____________________
Suburban
Suburban hotels tend to be smaller properties which usually
hotels
provide full-service, and locate in suburban area.

Local example: ____________________
Airport hotels
These hotels are designed especially to accommodate air

travelers. They offer a mix of facilities and amenities. The
majority offer customers transportation to and from the airport.
Local example: ____________________
Highway
hotels or
Motels
They are designed for overnight stays for car travelers, often
with very basic facilities. The rooms usually have direct access
to an open parking lot. They are often smaller than most hotels.
They are located on the outskirts of towns and cities.
Local example: ____________________
33
Convention
These hotels can provide a large quantity of rooms. In addition to
hotels
accommodation, they provide extensive meeting and function

space for holding conventions. There are banquet areas within and
around the hotel complex. Most of them provide an in-house
laundry, a business centre, airport shuttle service, and 24-hour
room service. They are often in close proximity to convention
centres and other convention hotels.
Local example: ____________________
Commercial
They are located in downtown areas. They tend to be smaller than
hotels
convention hotels. Meeting and function space are smaller, and

there are fewer banquet areas.
Local example: ____________________
Resort hotels
These hotels are located in picturesque, sometimes remote

settings. Customers travel long distance to resorts. Usually, they
tend to stay longer. Resorts typically provide a comprehensive
array of recreational amenities, as well as a variety of food &
beverage outlets ranging from informal to fine-dining restaurants.
Local example: ____________________
Spa hotels
They are located in resort-type settings or as part of city spa

hotels. They provide accommodations, spa treatments, programs
and cuisine. Programs offered vary widely. They may include
relaxation/stress management, fitness, weight management,
grief/life change and pilates/yoga. Spas have professional staff
that often include dieticians, therapists, masseurs, exercise
physiologists, and in some cases, physicians.
Local example: ____________________
Casino hotels
They have gambling operations which are the major revenue

centres. They also provide live entertainment. A wide variety of
luxury amenities, hotel services including fine and casual dining
and shopping centres are typically available on site.
Local example: ____________________
34
All-suite hotels
The guest rooms in these hotels are larger than normal hotel
rooms, with separate areas for working, sleeping and relaxing. A
living area or parlour is typically separated from the bedroom, and
some properties offer a kitchen set-up in the rooms. The amenities
and services can vary widely. They can be found in various
locations such as urban, suburban, or residential.
Local example: ____________________
Boutique hotels Boutique hotels differentiate themselves from traditional hotels

and motels by providing personalized accommodation and
services/facilities. They are sometimes known as "design hotels"
or "lifestyle hotels". The price varies greatly. They are very
different in their look and feel from traditional lodging
properties. They are more intimate, and, perhaps, more luxurious,
and stand out as an individual. The amenities vary greatly
depending on what the hotels environment and theme chosen.
For example, a boutique hotel may not offer Wi-Fi Internet, air
conditioning, or cable/pay TV if it is focus on comfort and
solitude.
Local example: ____________________
Timeshares or
Vacation
ownership
This is a type of shared ownership where a buyer purchases the

right to use the property for a portion of each year. In many cases,
when the timeshare is purchased, the buyer receives a deed. This
indicates that the buyer can use the property each year at the time
specified for the number of years based on the deed and the
purchase can be handed down to the buyers heirs.
Local example: ____________________
Historic
These properties have historic significance. They have been
conversion
hotels
converted into lodging establishments with retention of their

historic character.
Local example: ____________________
35
Extendedstay hotels or
Serviced
Apartments
These properties cater to customers who stay for an extended
Bed and
They are usually family-owned. They are private homes whose
breakfast inns
(B&Bs)
owner lives on or near the premises and rents out rooms to

overnight customers. The paid accommodation typically includes
breakfast. A popular term is B&Bs (i.e. bed and breakfast
provided). The host often provides customers with assistance
regarding directions, and information regarding the local area
including sightseeing suggestions. It is usually located in rural
areas and villages.
period. They usually offer full kitchen facilities, shopping

services, business services and limited housekeeping services.
Local example: ____________________
Local example: ____________________

Guest houses
Guest houses are similar to bed and breakfast inns. They range
from low-budget rooms to luxury apartments. They tend to be like
small hotels in bigger cities. Though the facilities are limited,
most rooms are air-conditioned with en-suite shower and toilet.
Local example: ____________________
Hostels
They are very cheap accommodation. The sleeping arrangements

are usually in dormitory style and there may also be self-catering
facilities on site.
Local example: ____________________
Cabins
They are bedrooms on a ship or train for passengers.

Local example: ____________________
Villas or Chalets They are self-catering accommodation in a private bungalow,

(usually found usually rented to prestigious or renowned customers. In many
cases, it refers to a small cottage with an overhanging roof in a
in skiing and
beach resorts) seaside resort, e.g. beach houses.
Local example: ____________________
Figure 2.1Types of Accommodation
36
ACTIVITY 2.1
Browse the website and find a five-star hotel in Hong Kong/Macau that has a
video in English and Chinese promoting its services and facilities to the guests.
37
2.1.4
Common Types of Hotel in Hong Kong
A list of all common types of hotel with their detail descriptions has been provided in
Section 2.1.2. It should be noted that even though Hong Kong is a famous tourism
destination, some types of hotel are not available or easily found in the city. Lets try
to have a closer look at the issue by going through Activity 10 in the next page.
A casino hotel in Singapore
A business hotel in Hong Kong
A resort hotel in the mainland

A B&B hotel with hot spring in Japan
A historic conversion hotel in Malaysia
A villa in Kenting
38
ACITIVITY 2.2Types of Tourist Accommodations Available in Hong Kong
By utilizing the information from the internet, check if the following types of
tourist accommodations are available in Hong Kong. Give one local example for
each type of tourist accommodations or an overseas example if it is not locally
available.
Types of Tourist
Accommodations
Is it available in Hong
Kong?
(Put a 9 if yes; a X if no)
City centre hotel

Suburban hotel
Airport hotel
Highway hotel or
motel
Convention hotel
Commercial hotel
Resort hotel
Spa hotel
Timeshare or Vacation
ownership
Casino hotel
All-suite hotel
Boutique hotel
Extended-stay hotel or
Serviced apartment
Historic conversion
hotel
Bed and breakfast inn
(B&B)
Guest house
Hostel
Cabin
Villa or Chalet
(usually found in
skiing and beach
resorts)
39
Name an example
(Give a local example if the
accommodation type is available;
give an oversea example if it is
not locally available)
2.1.5 Special Hotels Worldwide

Besides those hotels as mentioned in the previous section, there are also some unusual
hotels which are unique in their features, functions or designs. Below shows some
examples of special hotels located in different countries:
1. Capsule Hotels
It is a type of hotel originated in Japan which provides small and bed-only cabinets
for its guests. The cabinet size is roughly 2m x 1m x 1.25m and they are mainly
designed for local citizens who look for cheap accommodations when traveling back
to their homes is not an option. Services and facilities are limited, e.g. some may not
have restaurants and guests are required to share the common washrooms inside the
hotel properties.
Link - http://en.wikipedia.org/wiki/Capsule_hotel
ACTIVITY 2.3Can Capsule Hotels Be Developed in Hong Kong
Instructions:
With the aid of the link provided above and any other information collected
from the internet, try to answer the following questions:
What kinds of services and facilities are available in capsule hotels?
What are the differences between a cabinet and a general hotel room?
Why this type of hotel is suitable for the Japan market; who are the target
segments?
Discussion - From a customers point of view, do you think capsule hotels are
suitable for the Hong Kong market? Why?
Conclude and share your opinions to other groups in the class.
40
2. Ice Hotels
As expressed in its term, ice hotels are mainly built by using snow and ice. The first
ice hotel is located in Sweden and its concept has been followed by Canada and some
other European countries in building their own ice hotels to attract visitors. Different
from other general hotels, this type of hotel is temporary in its nature which is always
torn down and then rebuilt by artists and designers in different seasons. Due to this
reason, a guest who chooses to stay in an ice hotel in different seasons would find his/
her experience entirely different once the hotel is rebuilt.
Links - http://en.wikipedia.org/wiki/Ice_hotel; http://www.icehotel.com/
ACTIVITY 2.3What Guests Can Do In an Ice Hotel?
Instructions:
Discuss the following questions:
z
What are the problems you can foresee if staying in this kind of hotel?
What special services, facilities or events can be provided by utilizing the

features and surroundings of an ice hotel?
Besides hotels, what other sectors can apply the concept of ice in their
business?
3. Cave Hotels
Typical examples of cave hotels can be found in Turkey which are originated from
residences for people in the old times who stayed in the caves to avoid the disturbance
and attack of wild animals. Some of these old caves have been reused and
redeveloped into different hotels which attract visitors who would like to experience
in deep the culture and tradition of the host countries. These hotels are also preferred
by visitors who look for environmental friendly accommodation and can provide a
close-to-nature experience in their journey. Besides, some cave hotels are also built
41
underground, such as the Coober Pedy in South Australia which are restructured from
an opal mine.
Link - http://www.cappadociaturkey.net/cavehotels.htm
4. Tree House or Treetop Hotels

These kinds of hotels are mainly located in countryside, especially in forests. Hotel
rooms are built in harmony with trees which mainly follow the building method of the
native tree houses. The most valuable experience is not provided by the no-gimmick
in-room facilities but a variety of tours and tourist activities, such as jungle walk,
nightlife animal tours and visiting to natives houses, etc. Such activities provide
visitors an opportunity to have a closer contact with the natural environment.
Examples of tree house hotels can be found in Costa Rica, Kenya, Brazil and Amazon,
etc.
Link - http://en.wikipedia.org/wiki/Treehouse_hotel#Treehouse_hotels;
http://en.wikipedia.org/wiki/Treetops_Hotel
5. Underwater Hotels
The hotel concepts associating with water have contributed to the development of
innovative hotels with their rooms being built under the water. One example of
underwater hotel can be found in Florida (U.S.) and hotel guests are required to have
a diving certification so they can dive in order to get into their rooms. Some travelers,
who may have negative impression of staying under the water, would prefer choosing
other alternatives, such as floating ones and those which have been built above the
water.
Link http://www.associatedcontent.com/article/2187453/4_underwater_hotels_plus_alterna
tives.html?cat=16;
http://www.poseidonresorts.com/poseidon_main.html
42
ACTIVITY 2.5Green Hotels
Green hotels mean those properties which implement different practices to

minimize their harms to the natural environment. By referring to the examples of
cave hotels, tree house hotels and underwater hotels as mentioned above, try to
discuss the following questions:
1. Will the constructions of these types of hotels have any harm to the natural
environment? Give examples if any.
2. Explore what the hotel management can do in order to help protecting the
environment while running these types of hotels. Try to think about:
The operational practices;
The education that can be provided to hotel guests.
43
ACTIVITY 2.6Other Special Hotels Worldwide
Besides those special hotels introduced in this section, there are also some other
kinds of special hotels which are considered as unusual in their designs and
features. Try to explore more examples by inputting the following key words in
any internet search engine. Describe how special the hotels are and comment their
feasibilities to be developed in Hong Kong.
Special HotelsKey words

1. Floating hotels
- Special Features: ______________________________

- Feasibility to be
opened in Hong
Kong:
______________________________
2. Sleep boxes

- Feasibility to be
opened in Hong
Hong:
______________________________
3. Aeroplane hotels

- Feasibility to be
opened in Hong
Hong:
______________________________
44
2.1.6
Hotel Rating Systems
Hotel rating systems can generally be classified into two different categories:
official and commercial. Official rating systems refer to those implemented by
government units, e.g. the Hong Kong Tourism Board (HKTB) is the official unit in
Hong Kong which develops its own hotel rating system. Rating systems which are
commercially-oriented can usually set up by associations or privately owned
enterprises.
1. Rating System of the Hong Kong Tourism Board (HKTB)

As an indicator which reflects the quality and service of hotels in Hong Kong, the
HKTB has introduced its own rating system which classifies hotels into 4 different
categories:
1. High Tariff A Hotels;
2. High Tariff B Hotels;
3. Medium Tariff Hotels; and
4. Tourist Guesthouses.
The rating is based on the performance of 5 key indicators with their weightings as
shown in Table 2.2.
Indicator
Weight
- Facilities (A)
0.25
- Location (B)
0.20
- Staff to Room Ratio (C)
0.20
- Achieved Room Rate (D)
0.20
- Business Mix (E)
0.15
Overall
1.00
Table 2.2Five Indicators in Hotels Rating
45
The composite scores of hotels are calculated by using the formula as shown below:
Composite score = (A) x 0.25 + (B) x 0.20 + (C) x 0.20 + (D) x 0.20 + (E) x 0.15
Based on the composite scores compiled, the categories of hotels can be determined
by the following criteria:
Hotel Category
Composite Score
- High Tariff A Hotels
3.00 3.99
- High Tariff B Hotels
2.00 2.99
- Medium Tariff Hotels
1.00 1.99
- Tourist Guesthouses
Not applicable *
* Note: Composite scores obtained cannot be applied to tourist guest houses under this rating
system.
Table 2.3Composite Scores of Different Hotel Categories in Hong Kong
As a general practice, the HKTB will only inform individual hotels of their results for
their reference and will never disclose their scores or categories to the public. It
differs from the rating systems of the private sectors which provide useful reference
sources for travelers in planning for their trips and making decisions in their choices
of accommodation.
Further information about the rating system of HKTB can be referred to Additional
Information on page 46-49.
46
ACTIVITY 2.8Rating of a Local Hotel
ABC Hotel is a city hotel located at Causeway Bay. It has a total of 350 rooms and
225 staff. The hotel has a record of achieved room rate at HKD$1100 and over
50% of the hotel guests are business travelers. By referring to the link as provided
in the above section relating to the calculation of the composite score, complete
the following table:
Indicator
Facilities
Score
Weight
1.00
0.25
Composite Score
Location
Staff to Room Ratio
Hotel Category
Achieved Room Rate

Business Mix
47
Additional Information
Hong Kong Tourism Board Hotel Classification System 2010
1.
The Hong Kong Tourism Board (HKTB) in 2001 has modified the hotel
classification system and a review exercise was undertaken in 2009 so as to
reflect more accurately the quality and service of hotels in Hong Kong.
2.
This Classification System still maintain 5 key indicators including Hotel

Achieved Room Rates, Staff to Room Ratio, Location, Facilities and
Business Mix of hotels.
3.
This scoring system is adopted in the classification of hotels. For each

important indicator selected above, scores are compiled based on results of
the survey, except for average achieved room rate, which is based on results
of the monthly Hotel Room Occupancy Surveys.
4.
The scoring method for each indicator is given as follows:
a) FacilitiesSeparate assessments on F&B, IT, business as well as health and

related facilities are untaken to consolidate the score for facilities. The
coring methods for individual components of facilities are shown below:
Components
F & B Facilities
(0.09)
IT Facilities
(0.05)
Score
0 to 8
Business Facilities
(0.06)
0 to 4
Health and Other

Facilities
(0.05)
0 to 6
0 to 4
Based on number of F&B Outlets.

Based on the availability of the following
facilities including Laptop computer on Request,
In-room Broadband Access, Wireless Internet
Access and In-room Data Port.
facilities including Business Center, Banquet
Facilities, Conference/Meeting Facilities and
Executive Floor.
facilities including Fitness Centre, Swimming
Pool, Sports Facilities, Massage Service,
Sauna/Spa and Rooms for Disable Guest.
48
b)
Location
Tsim Sha Tsui, Central, Admiralty, Causeway Bay and
International Theme Park
Jordan, Mong Kok, Yau Ma Tei, Wan Chai and Terminal with/next to
Immigration Clearance & International Convention & Exhibition areas.
North Point, Sheung Wan, Western Districts, Hung Hom, Shatin and
Tsuen Wan
Other Kowloon and Hong Kong areas
Other NT areas and outlying islands
4
3
2
1
c)
Staff to Room Ratio (SRR)
SRR >= 1.00
Score
3
1.00 > SRR >= 0.50
SRR < 0.50
d)
Achieved Room Rate (ARR)
ARR >= 1,350
Score
3
1,350 > ARR >= 750
ARR < 750
Note: Figures updated based on result from Hotel Occupancy Survey
e)
Business Mix (BM)
% of Business Visitors >= 20%
Score
2
% of Business Visitors < 20%
Note: Figures updated based on result from HKTB Departing Visitor Survey
Score
5
49
5.
A composite score for each hotel is calculated by weighting the scores of

indicators obtained from the hotel against the relative importance of the
indicators. Reflecting the opinion of hotel industry members as collected
from the survey, the weights of the indicators adopted in the hotel
classification system are given as follows:
Indicator
Facilities
Weight
0.25
Location
0.20
Staff to Room Ratio
0.20
Achieved Room Rate
0.20
Business Mix
0.15
Overall
1.00
6.
The composite score of a hotel, which is compiled, based on

obtained for the indicators and the weights of the indicators, is
measure reflecting the category standing of the hotel. Under
scoring and weighting methods, the composite score of a hotel
from 1 to 4.
7.
Based on the composite score compiled, the category standing of the hotel
will be determined according to the following criteria:
Hotel Category
the scores
an overall
the above
will range
Composite Score
High Tariff A Hotels
3.00 or above to 3.99
High Tariff B Hotels
Medium Tariff Hotels
Tourist Guesthouses
self explanatory
Note: Tourist Guesthouses are classified using the list provided by Home Affairs Department
50
8.
The Hong Kong Tourism Board does not make public the listings of hotels by
category. However, individual hotels are informed of their respective
category so that they can compare their own performance against their
category averages when reading research reports on hotel industry published
by the Hong Kong Tourism Board.
9.
In order to maintain a consistent base for data comparison, an observation

period will be given before any action is taken to change the category
standing of a hotel for which, based on the new classification system, change
SourceHong Kong Tourism Board (2011). Hong Kong Tourism Board Hotel Classification
System 2010.
2. Star Award and Diamond Award Rating Systems

Two examples of commercially-oriented hotel rating systems are developed by the
Mobil Travel Guide (rebranded as Forbes Travel Guide
in 2009) and the American Automobile Association (AAA).
These two key organizations give ratings to hotels according to
objective criteria such as facilities, scales and staff to room ratios.
The Mobil Travel Guide introduced the star-award system and
the AAA has also applied a similar concept diamond-award
which are used for rating those participating hotels under a five-point scale from 1 to
5 in a regular basis. The assessments of hotels are conducted by mystery shoppers
which usually consist of industry professionals and frequent travelers. Comparatively,
visitors worldwide are more familiar with the ratings of private bodies which act as
standard indicators of hotels quality for visitors references.
More background information about the Mobil Travel Guide and the American
Automobile Association (AAA) can be referred to the following links:
Forbes Travel Guide
http://en.wikipedia.org/wiki/Forbes_Travel_Guide
American Automobile Association
http://en.wikipedia.org/wiki/American_Automobile_Association
51
ACTIVITY 2.8
The Hong Kong Tourism Board (HKTB) has developed its own hotel
classification system. Look up the information from the PartnerNet website
(http://partnernet.hktb.com/pnweb/jsp/comm/index.jsp) and answer the following
questions:
1.
How does HKTB define the hotels in Hong Kong?
2.
Does HKTB make public the listing of hotels by category?
52
ACTIVITY 2.9Comparison of Hotels in Different Star Ratings

Instructions:
With the aid of the link provided below, find out those 5-star and 4-star
hotels in Hong Kong.
(http://www.forbestravelguide.com/star-awards-2011.htm)
Select one 5-star hotel and one 4-star hotel for comparison.
The comparison could be in the following dimensions:
z
Location and accessibility
Room number
Room types and rates (only the standard rates are required)
Number of restaurants
Facilities and services
Sister hotels in Hong Kong or worldwide (if any)
From a customers point of view, which hotel would you prefer to stay?
Why?
The classification criteria, such as location, market segment, rating and hotel size are
utilized in highlighting the hotel features to travelers. Try to complete Activity 2.10
and identify the similarities and differences of three local hotels in Hong Kong.
53
ACTIVITY 2.10Classification of Hotels

Instructions:
-
Select three different hotels in Hong Kong;

Complete the following table by using any information collected from the internet;
Observe if there are any similarities or differences among the hotels.
Hotels
(1) _________________
(2) _________________
(3) _________________
Classification Criteria
- Function
______________________
- Location
______________________
- Rating
______________________
- Market Segment
______________________
- Price (standard rate)
______________________
- Function
______________________
- Location
______________________
- Rating
______________________
- Market Segment
______________________
______________________
- Function
______________________
- Location
______________________
- Rating
______________________
- Market Segment
______________________
______________________
Similarities:
Differences:
54
2.1.7
Accommodation is the core product of a hotel and is always one of the largest revenue
sources in a hotel operation.
Accommodation products refer to rooms and other related products or services that
hotel guests will consume during their stays. Front line staff, especially receptionists
and reservation staff, should be equipped with product knowledge which enables them
to recommend or explain to their guests what is being offered by the hotel. Some
basic concepts about the accommodation products, including bed types, room types
and room rates are described in this section.
1. Types of Room
Room types of hotels can be numerous which vary in their
grading,
features
and
functions.
Receptionists
and
reservation staff should be familiar with all different room

types
and
their
characteristics
so
that
perfect
guest-to-room fit can be achieved.
a) Differences in Room Grading

The grading of rooms is generally divided into 3 categories. Table 2.4 illustrates an
example of how different rooms are graded in a typical hotel.
Grade
View
Furniture /
Amenities / Supplies
Standard
Average,
e.g. garden
view, car
park view
Basic setting, e.g. pine Nil

furniture, bed with
blanket only,
disposable paper
slippers, etc.
55
Extra services / products
Superior
Deluxe
Superior,
Upscale setting, e.g.
e.g. complementary newspaper,
e.g. city
rosewood furniture,
complementary breakfast, etc.
view, sea
bed with comforter,
view
cloth slippers, etc.
Magnificent,
Grand setting, e.g.
e.g. free access to executive
e.g. sea view antique furniture, bed
lounge and its services, express
at high floor, with feather
check-in, welcome drinks,
attraction
comforter, leather
complementary breakfast, free
view
slippers, etc.
in-room internet and wi-fi

services, free limousine pick-up
service from the airport, etc.
Table 2.4Examples of Room Grade in a Hotel

(Adapted from www.sleeping-around.com/practical/hotel_room_types. shtml)
b) Common Types of Room

In addition to the room types mentioned in
the
handbook,
more
room
types
are
available for guest s selection according to

their needs and preferences. Table 2.5 shows
a comprehensive list of room types which
are
commonly
provided
by
hotels
worldwide.
Types of Room
Single Room
Descriptions
A room that sleeps only one person and has been fitted with a
single, double or queen-size bed.
56
Twin Room
A room that can accommodate two persons with two twin

beds.
Double Room
A room that can accommodate two persons with a double or

queen-size bed.
Double-Double
A room that can accommodate two to four persons with two
Room
twin, double or queen-size beds.
Triple Room
A room that can accommodate three persons and has been

fitted with three twin beds, one double bed and one twin bed
or two double beds.
Hollywood Twin
A room that can accommodate two persons with two twin beds
Room
joined together by a common headboard. Medium tariff and

budget hotels tend to provide many of these room settings
which cater both couples and parties in two.
Studio / Murphy
A room that is fitted with a sofa bed or a Murphy bed (i.e. a
Room
bed that folds out of a wall or closet) which can be

transformed from a bedroom in night time to a living room in
day time.
Suite
A room with one or more bedrooms and a living space. The

bedrooms might be singles, doubles or twin doubles.
President Suite
The most expensive room provided by a hotel. Usually, only

one president suite is available in one single hotel property.
Similar to the normal suites, a president suite always has one
or more bedrooms and a living space with strong emphasis on
grand in-room decoration, high quality amenities and supplies,
and tailor-made services (e.g. personal butler during the stay).
57
Villa
A special form of accommodation which can be found in some

resort hotels. It is a kind of stand-alone house which gives
extra privacy and space to hotel guests. A fully equipped villa
contains not only bedrooms and a living room but a private
swimming pool, Jacuzzi and balcony. It is suitable for couples,
families and large groups.
Accessible Room
This room type is mainly designed for disabled guests and it is

required by law that hotels must provide certain number of
accessible rooms to avoid discrimination. The room setting of
an accessible room is different from other standard rooms for
guests conveniences. Common features include safety bars
and emergency buttons in the bedroom and bathroom, touch
floor lamps, fire alarm lights, and outward opening door for
bathroom, etc. The rooms should always be located at ground
or at lower floors and should be near to the elevators for easier
accessibility of disabled guests. Besides, this room type is also
suitable for seniors.
Balcony Room
A room with a balcony.
Executive-Floored A room located at the executive floor which enables

Room
convenient access to the executive lounge. Besides, some

hotels also provide female executive floors with their rooms
assigned to female guests only due to safety and security
reasons.
Room for
This room type can be found in service apartments and hotels
Extended Stay
which target for long stay guests (e.g. expatriates). Open

kitchens or cooking equipment are usually available in the
room. Some would also provide housekeeping services (e.g.
58
once a week) in a regular basis.

Smoking /
Many hotels provide both smoking and non-smoking rooms
Non-Smoking
for their guests. In order to minimize the effects of secondhand
Room
smoke exposure on non-smoking guests, some hotels group all

smoking rooms in certain floors and separate them from
non-smoking rooms.
Adjacent Room
Rooms close by or across the corridor, but are not side by side.
Adjoining Room
Rooms that are side by side, but do not have a connecting door
between them.
Connecting Room
Two rooms that are side by side and have a connecting door
between them.
Table 2.5Hotel Room Types
59
ACTIVITY 2.11Guest-to-Room Fit

Match up the guests to the most suitable room types
Guests
Room Types
1 TwofriendsgotoTokyo
1.
Two friends go to Tokyo for
.
forvacation.
vacation.
2 ThechairladyofLionClub
2.
The chair lady of Lion Club
.
A.
President Suite
B.
Villa
C.
Room for
wantstoattendameeting
wants to attend a meeting in
in Singapore.
Singapore.
3 AnAmericanhasbeen
3.
An American has been assigned
.
assignedbyhisbossto
by his boss to station in Hong
stationinHongKongfora
Kong for a year.
year
4 Alargefamilygroup
4.
A large family group would
.
Extended-Stay
wouldliketogoto
like to go to Thailand for
Thailandforvacationand
vacation and is looking for a
islookingforaresort
resort which can provide high
D.
whichcanprovidehigh
privacy with relaxing facilities.
Female Executive
Floor
privacywithrelaxing
5 Abusinesstravelerwants
5.
A business traveler wants to
.
tohaveameetingwithhis
have a meeting with his
E.
Twin Room
F.
Studio / Murphy
potentialpartnerwith
potential partner with high
highprivacy.Heislooking
privacy. He is looking for a
forahotelroomat
hotel room at reasonable price.
reasonableprice.
6 TheU.S.presidentwillgo
6.
The U.S. president will go to
.
toBeijingtoattendan
Beijing to attend an
internationalfinancial
international financial
conference
conference
60
2. Types of Bed
A hotel has different types of guest room and bed for the guests to choose from. Hotel
staff should explain these clearly to guests, as they may not be familiar with the hotel
terminology.
Types of bed
Sizes (e.g.)
Twin
39 x 75
Double
54 x 75
Queen
60 x 80
King
78 x 80
Table 2.6Types and sizes of bed
There are various kinds of bed which sized differently to

cater the needs of hotel guests. Some of them are
particularly available in certain room types and are
introduced as below in Table 2.7
Types of
Symbols /
Bed
Codes
Single /
S/T
Sizes
39x75
Descriptions
Designed for one person only; single and

twin beds sized the same; the term twin
Twin
beds implies they are in pairs and the room

type is always described as twin room.
Double
54x75
Designed for two persons; easily confused

with the term twin beds in Chinese
61
translation.
Queen
60x80
Designed for two persons; wider and longer

than double beds for better comfort of
guests.
King
78x80
Designed for two persons; wider than

queen beds for better comfort of guests.
Hollywood
78x75
Two twin beds placed side by side and

shared the same headboard; it is designed
Bed
for two persons.

Studio
48x75
Available in a studio room; it caters the
Bed / Sofa
needs of business guests for conducting
Bed
business meetings in the guest room.
Murphy
60x80/ It serves the same function as sofa bed; the

78x80
Bed
bed folds out of a wall or closet, which

makes it more convenient for guests to
conduct business meetings in the guest
room.
Roll-away
30x72/ Extra bed temporarily added according to

34x75
Bed
guests requests; extra charges are usually

required.
Baby Cot
Provided to those guests who bring along

with their babies; usually requested in
advance by guests in their reservations.
Table 2.7Different Types of Bed in a Hotel
62
Twin bedroom
Double bedroom
3. Room Rates
A guest who books accommodation receives more than just a room with a bed. It
includes the facilities and services provided by the hotel staff. Since guests in general
cannot examine the hotel product before purchase, front office staff must have a clear
understanding of the accommodation product and describe it accurately and clearly to
the guest. Examples include:
z
Room rates;
Size of beds;
Frequent-guest programme; or
Other services provided to the guest.
Front desk personnel need to know how the room rates are derived. The following
criteria will influence the room rate charged to the guests:
Type, size, dcor and location of room;
Meal plan;
Season and seasonal events;
Kind of guest; and
Length of stay and day of the week.

63
a) Types of Room Rates

The room rate categories have variations in all hotels. Many hotels offer a number of
different room rates to attract different guests who will provide repeat business and
help ensure full occupancy. Examples of different room rates are as follows:
(i)
Rack Rate
The standard rate charged for the room only.
(ii)
Corporate Rate
Room rate offered to executive personnel who are regular guests or employees of a
corporation that has a contract rate with the hotel which reflects all businesses from
that corporation.
(iii) Commercial Rate

Room rate offered to executive personnel of an enterprise who have infrequent visit.
(iv) Airline Rate

The rate agreed between an individual airline and the hotel as determined by the
volume of business the hotel obtains from the airline.
(v)
Group Rate
Room rate given to bookings for a large group of people made through a travel agent
or professional organisation.
(vi) Childrens Rate

Each hotel has a specific age limit for the child to stay with their parents in the same
room free of charge or at a nominal rate.
64
(vii) Package rate

Room rate, which includes goods and services and the rental of a room, is developed
by the hotel to attract guests in during low sales periods.
(viii) Complimentary rate (Comp)

Guest is assessed no charge for staying in a hotel. The management of the hotel may
grant comp rooms for guests who are tour directors, local dignitaries, executives from
the hotels head office and so on.
Additional Information - Frequent-guest program

Hotels build guest profiles, often called the guest history record, that keep track of
preferences of guests and enable the hotels to provide customized guest services.
Loyalty programs let the most valuable guests be recognized on-property and have
been at the core of how chain hotel brands attract and retain their best guests. The
loyalty program is a strong factor in persuading hotel owners to become franchisees
or give a particular hotel brand the management contract to run their property. Some
studies found that members wanted a streamlined reward redemption process, and
points that did not expire. The most important features of a hotel program were room
upgrades and airline miles, followed by free hotel stays, and a variety of on-property
benefits and services. However, no amount of miles or points is ever going to replace
a warm welcome and being recognized by the hotel as a loyal guest.
NoteHotels usually offer different rates when selling their rooms. For example,
deluxe rooms are always more expensive when compared with superior and
standard rooms.
ACTIVITY 2.12
Give an example of how a chain hotel could customize a frequent guests hotel
experience using the frequent-guest program.
65
ACTIVITY 2.13Factors Affecting Room Rates

Instructions:
Suggest 5 factors which may affect the pricing of hotel rooms, e.g. the room
grading as mentioned above.
Give examples of how room rates are different under each factor, e.g. superior
room is more expensive than standard room under the room grading factor.
Try to prioritize the 5 factors according to their degrees of importance in room
pricing.
Share and compare your results with other groups in the class.
66
ACTIVITY 2.14Different Types of Rate

Match up the guests to the most suitable room types
Types of Rate
1. Rack rate
Description
A. is applied to air crews, e.g. flight attendants
and pilots who need accommodations during
their works
2. Corporate rate
B. is a discount rate enjoyed by staff of business

partners who visit infrequently
3. Commercial rate
C. equals to standard rate and walk-in rate
4. Airline rate
D. is a discount rate enjoyed by parents who

bring their kids together in their hotel stays
5. Group rate
E. is a discount rate agreed by a hotel and an

enterprise. A minimum number of room
nights is guaranteed in contract per year
6. Childrens rate
F. is a discount rate enjoyed by a travel agent or

organization through bulk purchase
7. Package rate
G. can be provided to those top management of

the same hotel chain who visit the hotel for
work purpose
8. Complimentary rate
H. is a discount rate offered to guests, normally

in low seasons, with bundles of other
products / services included in the rate
67
b) Meal Options Included in the Room Rate

Some hotels offer meal options to guests when they reserve rooms. Four common
meal options are described in Table 2.8 below.
Meal Options
Description
European Plan (EP)
Room only
Continental Plan
Room with breakfast
(CP)
Modified American
Room with 2 meals, usually breakfast and dinner
Plan (MAP)
American Plan (AP)
Room with 3 meals, i.e. breakfast, lunch and dinner.

Afternoon tea is also included in some hotels
Table 2.8Meal Options in Room Rate
c) Other Related Products and Services

It is assumed that a guest who pays a room charge is not only provided with the right
to stay in a guest room but to use other related products and services. Following
shows some common examples of products and services which can be included in the
room rate.
Wake-up call service;
Safe deposit box;
Free internet and Wi-Fi access;
Room cleaning service;
Turn down service;
Swimming pool;
68
z
Gymnasium;
Valet parking;
Free shuttle service;
Bell service;
In-room complimentary food and beverage items (e.g. tea and coffee bags);
Express check-in service;
Free access to executive lounge;
Complimentary newspapers; or
Welcome drinks at bars or lobby lounge,

etc.
d) Hotel Brochures and Tariffs

Hotel brochures and tariffs are sales and marketing tools used by the hotel to provide
information on the room rate (rack rate) charged and the facilities and services
provided to the guests. In general, the brochures contain pictures of guest rooms,
restaurant outlets and other facilities. Tariffs are usually printed separately as an insert,
as the price may change every season or year.
69
ACTIVITY 2.15Comparison of Accommodation Products
Instructions:
Step 1:
Choose 2 different hotels in Hong Kong and go to their official websites.
Try to find out the following information:
1. How many room types do the hotels have?
2. What kinds of room rate are available in the website?
3. What are included in the room rates? Any meals, services or products are
included in the room rates?
Comment about the pricing of rooms and the target segments of the 2 hotels.
Step 2:
Use internet search engines to find some online reservation agents.
E.g. www.hotel.hk;
www.hotel-hong-kong.com;
www.hongkonghotels.com
Choose 1 online agent and check the rates of the 2 hotels selected in Step 1.
Check and see if there are any differences of information shown in the hotel
official websites and the online reservation agent.
E.g. Room rates;
Choices of room type; or
Auxiliary services or products included in the room rate.
Comment about the differences of information shown in 2 different sources.
70
2.1.8
Hotel guests can be classified according to their:

z
Trip purpose pleasure or business travelers
Numbers
independent or group travelers
Origin
local or overseas travelers
1.
Leisure Travelers
They are individuals who travel to engage in leisure activities, outdoor recreation,
relaxation, visiting friends and relatives or attending sports or cultural events.
2.
Corporate Business Travelers
They are individuals whose frequent bookings are usually made by enterprises with
reduced room rates. Business travelers travel to conduct business, attend business
meetings or workshops, and engage in selling or purchasing products.
3.
Free Independent Travelers (FITs)
They are sometimes referred to as "foreign independent travelers ". FITs are
international tourists who purchase their own accommodation and make their own
travel arrangements.
4.
Group Inclusive Tours (GITs)
Tourists who travel together on package tours with accommodation and sometimes
meals which are booked through travel agents. Group tourists tend to spend less and
budget their spending allowance.
5.
Domestic Tourists
They are local residents who stay at a hotel for special occasions and functions.
71
6.
Conference Participants
Individuals who travel to attend conference and whose accommodation is usually

reserved by himself/herself, his/her enterprise or a conference organiser before their
arrival.
7.
Very Important Persons (VIPs)
Very important persons may include celebrities, frequent-stay guests, guests in

expensive rooms, guests with security risks and top executives from enterprises.
8.
Incognito
They are guests who stay in a hotel with concealing identities so as to avoid notice
and formal attention.
72
2.1.9
1.
2.
3.
Guests with Special Needs

z
Wheelchair; and
Facilities for the disabled.
Business Travelers
z
Broadband Internet service;
International direct dialing (IDD) service;
Local & international newspapers;
Laundry/valet service;
Shoes polishing service;
Other business facilities, e.g. business centre, executive floor, fax machine,
laptop computer, conference and meeting facilities.
Leisure Travelers and Holiday Makers

z
Rollaway bed/ baby cot;
Connecting rooms;
In-room movies;
Sports facilities, e.g. gymnasium, swimming pool;
Spa facilities for beauty and health treatments, e.g. massage, hydrotherapy,
facials and intensive foot and hand therapies;
Baby sitting service.
Other Requests
z
In-room dining (Room service);

73
Doctor service;
Smoke-free guest room;
Room make-up service;
Alteration & mending service;
Repair and maintenance service;
Food & beverage enquiries, e.g. hours and location of meals.
74
2.2 Introduction to the Hotel Operations
2.2.1 Hotel Ownership

Another way to classify hotels is by their ownership, which can be:
1.
Private
An independent hotel owned by a person/partnership/private enterprise, e.g.

Shamrock Hotel.
2.
Local Group
Several hotels owned by a local enterprise, e.g. Harbour Grand Hong Kong, The
Kowloon Hotel, Harbour Plaza Hong Kong, Harbour Plaza Metropolis, Harbour Plaza
North Point and Harbour Plaza Resort City are all owned by Harbour Plaza Hotels &
Resorts.
3.
International Group
A hotel which is part of an international chain of hotels, e.g. JW Marriott Hotel Hong
Kong is part of the Marriott International, Inc.
75
2.2.2 Modes of Hotel Management

Hotels can be operated in one of the following ways:
1.
Independently Owned and Operated
These can be independent hotels, with no affiliation, that are being managed by the
owners of the properties.
2.
Management Contract
Management contracts are hotel management enterprises which operate properties

owned by other entities. In some cases, the hotel owners may arrange to run their
properties through a management contract with an enterprise that specialises in
managing hotels. The reason for this is that the owner may not:
Have the necessary expertise; or
Desire to become involved in the operation of the hotel.
Below is a summary of advantages and disadvantages of management contract to both

hotel owners and management enterprises.
Advantages of management
contract
Hotel owners
- Acquisition of operational
expertise which can reduce
the chance of business
failure and enhance the
services quality;
- Gain national or
international recognition
for the hotel if it is
operated by a reputable
management enterprise;
- The owners are not
required to be involved in
hotels operations.
76
Disadvantages of management
contract
- Lost of operational control;
- Financially liable for all costs,
expenses and losses of the hotel;
- The management enterprise may
have less incentive and morale in
managing the hotel if only a
fixed management fee is paid
without any sharing of profits.
Management
enterprises
- Receive a management fee

during the contract period
regardless of the hotel
performance;
Over dependence on owner for

providing necessary funds in
operations;
Minimum input in ownership

decisions, such as the transfer
of hotel ownership from the
owner to another buyer;
No extra rewards for good

business performance if the
management contract is run in a
fee structure without any
incentive schemes.
- Little or no up-front
financing or equity
involved;
- Management contract
period can last for five, ten
or twenty years.
Table 2.8 Advantages and Disadvantages of Management Contract to Owners and

Management Enterprises
3.
Franchising
Some investors prefer to use the franchising concept in running the hotel. Franchising
in the hospitality industry is a concept that:
Allows interested investors to use a enterprises (the franchisor) name and
business format;
Is made up of properties where the franchisees agree to run the hotel in
accordance with the strict guidelines set by the franchisor; and
Allows a enterprise to expand more rapidly by using others capital.
Below is a summary of advantages and disadvantages of franchising to both

franchisees and franchisors.
Advantages of franchising
Franchisees Obtain from the franchisor
the expertise in doing
business such as site
selection, planning,
pre-opening training,
operations manuals,
information management,
77
Disadvantages of franchising
- Need to follow the standard set
by franchisors without any
tolerance of modifications in
operations;
- Need to pay for a joining fee and
an ongoing fee which means
central reservation system,

field support, quality
control, purchasing,
advertising, marketing, new
products and concepts;
sacrificing some of the revenues;

- Risks of termination of contracts
or no continuation of new
contract if franchisor wants to
take the rights of operation back.
Acquire a brand name with

regional or national
recognition;
The franchisee has complete
control and responsibility
over the daily operation of
the property.
Franchisors - Receive a joining fee and an
ongoing fee from the
franchisee;
- Expend the business and
market share more rapidly
without heavy investment;
- Lower the risk of business
loss by using franchisees
investment to expand the
chains in new locations and
markets.
- Franchisees may fail to follow

the standard set by the
franchisors and so may affect the
quality of services provided to
customers;
- The trade name can be spoiled
by misfits of franchisees;
- The franchisor has to disclose
confidential information to
franchisees and this may
constitute a risk to the business.
Table 2.9 Advantages and Disadvantages of Franchising to Franchisees and Franchisors
Benefits for the franchisee:
4.
Referrals
Referral associations, e.g. Leading Hotels of the World (LHW), offer to hotels similar
benefits as franchising, but at a lower cost. Some hotels choose to become a referral
property. This means that the property is being operated as an independent hotel in
association with a certain chain. These hotels refer guests to one anothers properties
and share a centralised reservation system, a common logo, image, or advertising
slogan. Hotels pay an initial fee to join a referral association and further fees are based
on services required. As the property has already been physically developed, the
owner may want assistance only with marketing, advertising, management, or
78
reservation referral. In addition, guests may find more variation among the referral
properties as size and appearance standards are less stringent than those in a franchise
agreement. However, every hotel is assessed and checked regularly to ensure that it
maintains the highest standards.
ACTIVITY 2.16
State two drawbacks for a franchisee joining a franchise enterprise.
ACTIVITY 2.17
Browse the website and find out two international hotel chains that provide
management contract and franchising services to the hotel owners.
79
2.2.3 Hotel Departments
1. Classifications of Hotel Departments

Besides classifying units or departments according to their functions as mentioned in
the previous section, there are also two other types of classification which are
commonly used in describing the nature of hotel departments:
1. Revenue centered and Cost centered Departments; and
2. Front-of-the-house and Back-of-the-house Departments.
a) Revenue Centered and Cost Centered Departments

Instead of segmenting a hotel structure
into
departments
according
to
their
functions, some hotels would also group

their departments or units into two
different categories: revenue centers and
cost centers.
Revenue
centers
refer
to
those
departments or units which generate direct

income to the hotel through the provision of goods and services to guests, e.g. front
desk, restaurants, room service, gift shop and business center.
Cost centers, which are also interpreted as

support centers, mainly assist the functioning
of revenue centers with no generations of any
direct income for the hotel, e.g. human
resources,
purchasing,
accounting
and
engineering departments. This classification is

particularly
80
useful
for
the
accounting
department in summarizing the performances of different units under these two main
categories.
b) Front-of-the-House and Back-of-the-House Departments

Besides the revenue centered and cost
centered
classifications,
it
is
quite
common that hotels would also group their

units or areas into front-of-the-house and
back-of-the-house.
Front-of-the-house
refers
to
those
departments or areas which are accessible

and visible by guests, e.g. front desk
counters, restaurants, concierge and bell services. They are the points of service
encounters where service staff usually have direct contacts and interactions with
guests.
Back-of-the-house, on the contrary,
refers to those departments or areas which
rarely have staff-to-guest interactions, e.g.
kitchen, housekeeping, human resources
and engineering departments. It should be
emphasized that some back-of-the-house
positions would also come across and
interact with guests. For example, a room
attendant may meet a guest while cleaning the guest rooms.
However, they are not considered as front-of-the-house
positions since their major duty is room cleaning rather than
communicating with their guests.
81
ACTIVITY 2.1.8Classifications of Hotel Departments

Questions:
By referring to the photos provided below:
1. Identity whether they are revenue centered(R) or cost centered(C) units.
2. Identity whether they are front-of-the-house(F) or back-of-the-house(B)
units.
(a) Kitchen
(b) Bar
(c) Free airport shuttle
(d) Engineering department
(e) Front desk
(f) Security department

82
2.
Organization of Hotel Departments and Their Functions
The day-to-day operations of a hotel are the key factors determining the success or
failure of its service. It is necessary to understand the structure of hotels in order to
get an overview of how the organisation fits together.
General Manager
Resident Manager
Rooms
Division
Engineering
Security
Human
Resources
Food &
Beverage
Sales &
Marketing
Accounts
Figure 2.3Major departments of a five-star hotel
Regardless of the size of a hotel, the organisational structure will be basically the
same. It is usually divided into several distinct departments, each responsible for a
particular area of work. The larger the hotel is and the more facilities it offered, the
more specialised the departments become. For example, the front office and
housekeeping department are under the control of the director of rooms.
a) The Duties of Key Executives

(i)
General Manager
The main responsibilities of the general manager (GM) include:
Providing leadership to the management team;
Coordinating the work of all departments;
Participating in the formulation of hotel policies and strategies;
Leading the hotel staff in meeting the financial, environmental and

community responsibilities;and
Assuming full responsibilities for the overall performance of the hotel.

83
(ii) Resident Manager

The main responsibilities of the resident manager include:
z
Holding a major responsibility in developing and executing plans developed

by the owner(s), the general manager and other members of the
management team;
Checking on operations, providing feedback and offering assistance when

needed;
Completing, reviewing and summarizing statistical reports and sharing them

with the general manager; and
Assuming responsibilities for the daily operations and management of the

hotel.
b) Functions of Major Hotel Departments

(i)
Engineering
The engineering department is responsible for maintaining the physical plant of the
hotel such as electricity, plumbing, air conditioning, heating and elevator systems; and
for overseeing all mechanical and technical conditions of the hotel.
(ii) Security
Security is an important concern in every hotel. The security department is
responsible for implementing procedures which aim at protecting the safety and
security of hotel guests, visitors, hotel employees and the hotel itself. Examples
include monitoring surveillance equipment, patrolling the hotel premises and
maintaining security alarm systems.
(iii) Human Resources

The human resources (personnel and training) department is responsible for hiring,
orientation, training, wages and benefit administration, labour relations, employee
relations, and staff development.
84
(iv) Food and Beverage

The food and beverage (F&B) department provides food and beverage services to the
hotel guests and visitors through a variety of outlets and facilities/services. Examples
include lounge, bar, coffee shop, restaurants, banquet service, room service (also
called in-room dining) and cake shop.
(v) Sales and Marketing

The main functions of the sales and marketing department involve generating new
businesses for the hotel, coordinating advertising, as well as sales promotions and
public relations activities aiming at enhancing the hotels image.
(vi) Accounts
The accounts department is headed by the financial controller who, as a key member
of the management team, can guide the hotel to an increasing profitability through
better control and asset management. In addition, this department is responsible for
monitoring all of the financial activities of a hotel. Examples include overseeing
accounts receivable, accounts payable, payroll, and cost control systems of the hotel;
keeping records of assets, liabilities and financial transaction of the hotel; preparing
the monthly profit-and-loss statement, coordinating with purchasing department and
information technology department, and handling guests s inquiries about billing.
The functions of Rooms Division will be covered in detail in Unit 2.2.4.
One effective way to examine how a hotel can be operated is by studying the
organizational structure and the functions performed by different departments.
Referring to section 2.2.3, try to complete Activity 2.19 and test your understanding
about the functions of some hotel departments.
85
ACTIVITY 2.19Functions of Major Hotel Departments
Try to read the cases provided in the right hand side and think about which department
should be responsible for handling different situations. Use lines to match them up if
appropriate.
Hotel Departments
Cases
1.
Rooms Divisions
A.
A customer has found that his watch

being kept in his room is missing.
2.
Engineering
B.
A customer has just arrived to the hotel

and would like to get a room for
tonight.
3.
Security
C.
A customer wants to order the room

service.
4.
Human Resources
D.
A customer complained that

in-room telephone is not working.
5.
Food and Beverage
E.
A hotel is planning to launch a club

membership program to attract more
business.
6.
Sales and Marketing
F.
A hotels GM wants to know the

performance of the hotel in the last 3
months.
7.
Accounting
G.
A hotels staff is receiving training in

the first day of her employment.
86
his
2.2.4
Rooms Division
Introduction to the Rooms Division

Rooms as the core products of a hotel business are
managed by the department of rooms division.
However, not all hotels, particularly some
small-scaled ones have rooms division due to their
limited room numbers and human resources. By
referring to Figure 2.5 Organisation of the rooms
division, it has been mentioned that rooms division
usually comprises two major departments front

office and housekeeping. In fact, a typical structure
of the rooms division also comprises other sub-units as shown in Figure 2.4
below:
Rooms Division
Front Office
Housekeeping
Reservations
Telephone
Uniformed Service / Concierge
Figure 2.4Departmental Structure of Rooms Division
When compared with the rooms division chart provided in Figure 2.5Organisation of
the Rooms Division, it can be seen that three more sub-units: reservations, telephone
and uniformed service are put under rooms division. Sometimes, these three
departments are grouped under the front office for simplicity reason (Please refer to
Figure 2.6 for an example of front office organisation chart in a large hotel).
87
In general, the rooms division comprises two major departments, the front office and
housekeeping, which are involved in the sales or services of rooms to guests.
Rooms Division
Figure 2.5Organisation of the Rooms Division
On the other hand, there are some reasons why hotels would prefer to combine the
front office and housekeeping departments into one single division. As front office
depends heavily on housekeeping for their cleaning of rooms before they can be sold
to the guests, there are always conflicts and pressure among staff of the two
departments. Managers of the two major departments would find it quite difficult to
resolve problems and it is quite obvious that they may sometimes have bias in
protecting their own staff. The position of director in rooms division helps solving this
problem as he/she is the only one who manages both departments. The position
requires the manager to have solid experience in both front office and housekeeping
who will have a better understanding of the operations and strategies in handing the
conflicts between the two departments.
88
ACTIVITY 2.20Conflicts Between Front Office and Housekeeping

Departments
Think about the following situations and how they may lead to conflicts between
the front office and housekeeping departments.
Situations:
1.
2.
3.
4.
Possible Consequences:
A VIP kept asking the front desk

to change his rooms for several
times in one single day.
A guest found out that the room
she had just checked in had no
signs of cleaning by room
attendant.
Too many walk-ins requested for
rooms at 2:30 p.m. and not
enough clean rooms were
available at the moment.
A front desk clerk forgot to
update and input the Do Not
Disturb request of a guest in the
morning.
NoteThe director of rooms is responsible to the general manager for the effective
leadership and smooth operation of all departments that make up the rooms
division.
Front desk counter
89
2.2.5
1.
Front Office Operations
The front office is the nerve centre or hub of a hotel. It is the department that makes
the first and last impression on the guests, and the place that guests approach for
information and service throughout their stays.
Front desk clerk
The three main functions of the front office are as follows:

1.
Selling rooms;
2.
Maintaining balanced guest accounts; and
3.
Providing services and information to guests.
90
2.
Organisation of Front Office Department
Front Office Manager
Assistant Front Office

Manager
Assistant
Manager
Telephone
Services
Manager
Reservations
Guest
Relations
Officer
Telephone
Supervisor
Reservations
Supervisor
Telephone
Operator
Reservations
Clerk
Manager
Front Desk
Manager
Front Desk
Supervisor
Front Desk
Clerk
Chief
Concierge
Baggage
Supervisor
Executive
Floor Manager
Senior Airport
Representative
Baggage
Porter
Airport
Representative
Door
Attendant
Parking
Attendant/Driver
Figure 2.6Front Office Organisation Chart of a Large Hotel
Figure 2.6 shows an organizational chart for a front office. This illustrates the
structure and lines of communication which operate within the front office.
91
Executive
Floor/Business
Centre
3.

a) Front Office Manager
The front office department is headed by the front office manager (FOM) whose
main duty is to enhance guest services by constantly developing services to meet
guests needs.
The FOM performs the following duties:
z
Monitoring reservation status;
Looking over market mix and preparing occupancy forecasts;
Determining rate structures and supervising implementation of rate

policies;
Reviewing previous nights occupancy and average room rate;
Reviewing arrivals and departures for the day and the next day;
Making staffing adjustments needed for arrivals and departures; and
Reviewing the VIP list, checking VIP rooms, meeting VIPs and
entertaining them.
b) Assistant Manager & Guest Relations Officer

The Assistant Manager and the Guest Relations Officer also serve the guests
from a separate desk located in the lobby of the hotel.
(i) Assistant Manager

The Assistant Manager represents the management in handling the daily
operations of the hotel and could directly report to the General Manager in some
hotels. Duties include:
Welcoming VIPs upon check-in;
Conducting guest relations role;
Handling efficiently all inquiries and complaints of guests; and
Ensuring the smooth functioning of all departments in the hotel.

92
(ii) Guest Relations Officer

The Guest Relations Officer reports to the Assistant Manager. Duties include:
z
Greeting all arriving individual guests, especially those under

commercial accounts;
Providing local information for guests;
Promoting in-house functions, facilities and services; and
Assisting front desk staff when they are busy and assisting guest to
check out.
c) Telephone
The telephone department is headed by the telephone services manager. The
telephone supervisor and telephone operator process all incoming and outgoing
calls through the hotel switchboard. Staff in this department generally possesses
good language and communication skills. The members need to:
Provide general information regarding the hotel or local attractions to

guests over the telephone;
Place international calls, morning calls and wake-up calls as required

by guests;
Administer the paging system of the hotel, which provides a

communication service between certain hotel staff and management
staff who are not always in their offices;
Administer the in-room movie system of the hotel;
Stay familiar with the names of Very Important Persons (VIPs) in the
hotel;
Protect guest privacy by not disclosing room number, guest

information and reporting suspicious person;
Communicate weather emergency to management, engineering,

security and guests; and
Perform the role of communications centre in the event of emergency.
93
In order to provide better service, some hotels have introduced the one-stop
service with all guest requests being carried out through the telephone
department. For example, if a guest called in and wanted to place a booking with
the coffee shop, the line would be transferred by the telephone operator to the
coffee shop in the past. With the one stop service, the telephone operator will
take the booking for the guest. This can speed up the booking process and leave
the guest a better impression.
d) Reservations
The reservations manager takes charge of this section and makes decisions on
whether room reservations/bookings should be accepted when the hotel is fully
booked. That is, to stop taking room reservations or to allow overbooking of
rooms.
The reservations supervisor will monitor closely all the room reservations taken
and report to the reservations manager when abnormal situations happen. For
example, there is a larger number of room cancellations than usual.
Reservations Clerk
Duties include:
z
Handle reservation request and prepare reservation confirmation slips;
Request guests to confirm or guarantee their room reservations;
Keep records of the details of each reservation and the number of room
reservation taken for each night;
Provide the front desk with details of room reservation due to arrive the
next day;
Prepare VIP lists; and
Update guest history records.
Reservations may originate from different sources, including:

z
Direct reservation via telephone, fax, letter, e-mail or Internet;

94
z
Reservation network systems such as Leading Hotels of the World

(LHW);
Travel agents;
Tour operators;
Meeting planners; or
Walk-in.
When a reservation request is accepted, the details of the room reservation such
as guest name(s), staying period, room type and rate, method of payment, guest
contact information and special requests will be recorded on a reservation form,
as shown in figure 2.7, and in the computer.
It is common practice for hotels to overbook during peak season in order to
ensure full occupancy as some guests are likely not to show up. Overbooking
refers to a situation when the hotel takes more reservations than the number of its
rooms to accommodate. Usually, reservations clerk will request guests to
guarantee their booking during peak season.
For guaranteed reservation, hotel will hold the room for the guest overnight or
during the guaranteed period as the guest has prepaid for the room and no refund
will be given if the guest does not show up.
By contrast, a non-guaranteed reservation means that the hotel will hold the room
until a stated cancellation time, normally up to 6 p.m. on the arrival date and then
release the room for sale if the guest does not arrive.
95
RESERVATION FORM
________
Title
__________________
Surname
________________
First Name
_________________
Second Name
Arrival Date:
Departure Date:
Flight/Time:
Flight/Time:
No. of Persons:
No. of Rooms/Room Type:
Room Rate: _____________________________________

Corporate
Discount
Travel Agent
Discount
Airline
Discount
Courtesy
Discount
Package
Transportation Required:
Airport to Hotel
Hotel to Airport
Round Trip
Billing Instruction:
Guest A/C
Room on Company
All Expenses on Company Other: ________________
Guaranteed By:
Company letter/fax/e-mail
Fax
Deposit
Credit Card No.: ________________________________ Expiry Date: ____________

Company Name:
Telephone/Fax no.:
E-mail Address:
Reserved by:
Confirmation: Yes/No
Remarks:
Approved by:
Taken by:
Date:
Figure 2.7Reservation form
96
e) Front Desk (Reception)

The front desk is headed by the front desk manager whose main duty is to
ensure that the hotel achieves the highest possible level of room occupancy and
the maximum revenue.
(i) Front Desk Supervisor (Reception Supervisor)

Duties include:
z
Overseeing the smooth running of the front desk;
Compiling duty roster;
Greeting important guests (VIPs);
Assigning rooms to guests;
Dealing with group arrivals; and
Handling guest requests such as room change and complaints not being
able to be handled by subordinates.
(ii) Front Desk Clerk (Receptionist)

Duties include:
Greeting the guest;
Providing information and promoting hotel facilities and services to

guests;
Checking in the guest;
Maintaining guest account;
Checking out the guest;
Administering the safe deposit system of the hotel; and
Providing foreign currency exchange service to guest.
97
f) Concierge
The concierge comprises of a large group of uniformed staff, including:
z
Chief Concierge;
Airport Representative;
Driver;
Parking Attendant;
Door Attendant;
Baggage Porter; and
Baggage Supervisor.
(i) Chief Concierge

The chief concierge is the overall in charge of this section. He/she normally
works at a desk in the main foyer. The following guest services are provided by
the concierge:
z
Providing information/advice on hotel products/services, entertainment,

attractions, sightseeing tours and local restaurants;
Confirming airline passages and purchasing airline tickets;
Reserving tables at restaurants and tickets to shows;
Arranging the hire of hotel limousine and other transportation service

such as a private jet; and
Handling guest requests and inquiries, e.g. shopping request and an

inquiry concerning the direction to a local bank.
(ii) Airport Representative

Duties include:
Greeting hotel guests at the airport;
Arranging hotel transportation for guests from the airport to the hotel;
98
z
Answering inquiries from guests about the different means of

transportation available from the airport to the hotel such as airport
express train, airport shuttle and bus;
Taking hotel room bookings;
Assisting departing guests at the airport; and
Liaising with airlines for special arrangements such as wheelchair for

guests and the handling of guest baggage lost by the airlines.
(iii) Driver
Duties include:
z
Taking guests to and from the airport; and
Acting as personal driver for guest upon request such as taking guest to
his office or for sightseeing tour.
(iv) Parking Attendant

Duties include:
z
Parking cars for guests patronising the hotel; and
Assisting the door attendant in ensuring that traffic at the main entrance
is smooth.
(v) Door Attendant

In general, the door attendant works outside the hotels entrance.
Duties include:
Greeting all new arrivals;
Providing door service to guests;
Summoning baggage porter to assist arriving guests;
Calling taxis and providing the hotel address card for guests;
99
z
Paying taxi fare on behalf of the hotel guests who do not have local
currencies; and
Directing traffic and parking of vehicles at the main entrance.
(vi) Baggage Supervisor (Bell Captain)

Duties include:
z
Answering telephone calls from guests regarding baggage pick up from

room;
Assigning baggage porter to handle the guest baggage;
Receiving guest article, such as a tailor-made shirt from outsider, and

assigning a baggage porter to deliver it to the guest room; and
Handling guest requests for postal services such as collecting the

postage fee of sending a parcel from the guest.
(vii) Baggage Porter (Bell Attendant)

Duties include:
z
Handling guest baggage in and out of the hotel;
Escorting check-in guests from the front desk to their rooms and
introducing facilities in the room;
Running errands for the executive office and hotel guests such as going to
the post office buying stamps/sending
parcels, doing grocery shopping and
obtaining visa for guests;
Delivering to guest room newspapers,

mail, fax, message and parcel, etc; and
Handling
storage
of
guest
baggage/belongings for late check-out,
next arrival or outsiders to pick up.
Hotel entrance
100
g) The Executive Floor

The executive floor manager oversees the smooth operation of the executive
floors and business centre.
(i) The Executive Floor

Business travelers who require an environment conducive to business and privacy
will choose to experience enhanced services in the executive floor for an
additional fee. The executive floor(s) is usually the top floor(s) of a hotel. Guests
of the executive floor will enjoy a range of complimentary exclusive privileges
and benefits which vary from one hotel to another. Examples are as follows:
z
Express check-in and check-out services on the executive floor;
Complimentary breakfast buffet, afternoon tea, cocktails, evening hors

doeuvres and all-day refreshments in the executive floors lounge;
Complimentary in-room local calls and high-speed Internet access;
Garment ironing service;
Complimentary use of the hotels fitness centre, swimming pool and

private use of the boardroom for one-hour per stay; and
Personalised business and concierge services such as flight

confirmation and hotel limousine arrangement.
(ii) Business Centre

Many hotels provide a business centre to both their business and leisure guests.
The range of services and facilities provided may include business equipment,
presentation supplies, computers, meeting and function space with wired or
wireless Internet access, secretarial and translation services. Economy properties
typically offer limited business services with self-serve options.
101
4.
Relationship Between Front Office Department and Other Departments
The front office is the centre of guest transactions in a hotel and so often acts as the
centre for collection and distribution of guest information. Such information may help
other departments providing the best service to guests throughout the different stages
of the guest cycle.
a)
The housekeeping department requires the following information from the front desk:
z
Check-in, occupied and check-out rooms in order to organise room cleaning;

and
Special requests from guests, such as baby cot or extra blanket, etc., so that
extra amenities and services can be provided to guests.
In return, the housekeeping department will provide the actual room status to the front
desk for comparison with the computer record which ensures that the front desk has
the correct room status. Any discrepancy found will be double checked by the
Assistant Manager.
b) Engineering
The engineering department is responsible for maintaining properly the hotel facilities
under the care of the front office department such as the proper of functioning of the
guest lift.
c)
Security
The front office needs to provide guest information to the security department in the
event of emergency; such as fire alarm, power failure and so on. When guest reports
loss of property to the front office, security department will be informed to handle the
case together with front offices assistant manager.
102
d) Human Resources
The human resources department provides staff training and recruitment service to the
front office. It also sets up the staff grooming and discipline standard for staff to
follow.
e)
Food and Beverage Department
The front desk will provide the food and beverage department with a guest room
special amenities request form. The food & beverage department then arranges for
item such as welcome fruit basket with fruits, chocolates and wine to be put in the
guest room. For groups, the food & beverage department will need the front desk to
provide information on meal arrangements so as to reserve seats in the outlets or
conference rooms for guests meals.
f) Sales and Marketing Department

The sales and marketing department needs to work closely with the front desk and
reservations department for reservations of groups, tours and corporate bookings. The
front desk will provide to the sales and marketing department an updated rooming list,
see example on figure 2.8, with guest room number upon the arrival of tours or
groups.
g) Accounts Department
Information concerning advance deposits received by the reservations department and
payments received by the front desk must be recorded and passed to the accounts
department which is responsible for monitoring guest accounts, checking credit limits
and seeking settlements of guest accounts. Accounts department is responsible for
compiling a list of credit-approved enterprises, which is needed by reservations and
front desk when receiving bookings.
103
Rooming List of Samson Trading Company Ltd. (May 1-12, 2009)
Guest Name
Ms Wong Mei Bo
Mr Chen Wei Kit
Mr Peter Gibbs
Ms Patricia Sand
Mr Bill Lewis
Ms Devon Morton
Mr Dan Morris
Mr Anthony Beer
Mr Tey Wing Fatt
Ms Yetty Thomson
Title
Liaison
Officer
Vice
President
Financial
Controller
Trading
Manager
Project
Manager
Marketing
Manager
Marketing
Manager
Treasury
Manager
Sales
Manager
Sales
Manager
Nationality
Passport No.
Period of Stay
Chinese
G45889246
May 1 - May 12
Chinese
G27205533
May 1 - May 10
Australian
E2007201
May 1 - May 5
Australian
E6572458
May 4 - May 12
American
107225422
May 4 - May 12
Australian
E4470237
May 5 - May 10
Australian
E4589632
May 5 - May 10
American
197520409
May 5 - May 9
Singaporean S7127001H
May 5 - May 8
Australian
E2477082
May 5 - May 8
Australian
E7142355
May 5 - May 8
Australian
E7568933
May 5 - May 8
Technical
Mr Jason Herrick
Support
Manager
Technical
Ms Jill Steward
Support
Manager
Figure 2.8Rooming List
104
Preference
Room Type
Non- Smoking Standard

Room
Room
Smoking
Harbour
Room
Suite
Non- Smoking Deluxe

Room
Room
Non- Smoking Deluxe

Room
Room
Smoking
Deluxe
Room
Room
Non-Smoking
Deluxe
Room
Room
Non- Smoking Deluxe

Room
Room
Non- Smoking Deluxe

Room
Room
Non- Smoking Deluxe

Room
Room
Non- Smoking Deluxe

Room
Room
Non- Smoking Superior

Room
Room
Non- Smoking Superior

Room
Room
5.
Main Duties of Front Desk
a)
Registration and Check-in Procedures
Most of the hotels allow their guests to check-in at 2 p.m. or after. The registration
procedures performed by receptionists should be efficient and accurate. These
contribute to a positive first impression to guests upon their arrival. Figure 2.4 shows
the standard procedures of registration at the front desk counter:
1. Greet the guest
2. Verify the guests identity
3. Present the registration form
Registration /
Check-in
Procedures
4. Confirm the method of payment
5. Check and update guests account

in the PMS
6. Issue room key and give further
information
7. Escort guest to the room
Figure 2.9Registration / Check-in Procedures
105
(i)
Greet the Guest
Receptionists should always be attentive to the presence of guests at the front door
and lobby areas. They should give warm greetings to the guests when they approach
to the front desk.
(ii)
Verify the Guests Identity
Ask if the guest would like to check-in. Verify the

guests identity by checking his/her passport,
booking voucher and confirmation number.
(iii) Present the Registration Form to the Guest

Confirm booking information printed in the
registration form with the guest. For example, room
type, room rate, length of stay and special requests
if any. Ask the guest to complete and sign the
registration form if he/she agrees with the terms of
accommodation arrangement.
(iv) Confirm the Method of Payment

If a credit card is used, check the guests name, the
cards validity and its date of expiry. For guests
who prefer paying cash, make sure they have paid
in advance (PIA) with cash deposit. Guests should
also be reminded that they will not be allowed to
post any charges to their guest accounts if no credit
card is provided at the time of checking-in.
Procedures of handling other types of payment, e.g. personal checks or direct billings
should also be handled with extra care.
106
(v)
Check and Update the Information of the Guests Account in PMS
Check if any mail, message or article is received

before the guests arrival. Select and assign a
suitable room to the guest according to his/her
booking information.
(vi) Issue Room Key and Give Further Information

While issuing the room key and giving direction to
the guest, a receptionist should also take the chance
to provide more information of the hotel. For
example, the breakfast arrangement; the operation
hours of hotels outlets and facilities and; how to
contact the hotels staff for assistance during the
stay, etc.
(vii) Escort Guest to the Room

Ask if the guest need assistance from the baggage
attendant who can take the guests baggage and
escort the guest to the guest room.
Additional Information - Variations of Registration (Check-in) Procedures for Groups

The registration procedures of group guests (e.g. tours and event attendees) are
different from the general procedures of checking-in an individual guest. In order to
speed up the service process and prevent guests from waiting too long at the lobby,
the following procedures are usually performed by the hotel receptionists.
107
(i)
Pre-registration
Some preparation works can be performed by

receptionists before group guests arrivals,
including the confirmation of room numbers
and number of rooms available for groups. Key
cards are always prepared by receptionists in
advance according to the rooming lists provided by travel agents or event organizers.
(ii)
Group Check-in
Some hotels have group check-in counters which

specifically serve group guests. Tour escorts or
event organizers check-in at the group check-in
counter without the need of checking-in each
guest individually.
Some hotels would also set up a tour assembly
point for large groups by using meeting
rooms if necessary. Such a practice can
control the traffic of hotel lobby and
enhance the comfort of guests upon their
arrivals.
108
ACTIVITY 2.21Up-selling During the Check-in Process
By examining the check-in procedures of a front desk receptionist, please discuss

with your classmates and answer the following questions:
At which stage should a receptionist conduct up-selling during the check-in

process?
What kinds of products or services can be recommended by a receptionist in

an up-selling task?
In which situations should a receptionist forego up-selling?
Figure 2.10 shows the sample of a completed registration form. During the process of
registration, the front desk clerk will request to see the guests identity card or
passport to check if the guest is an alien, for verification purpose. When all formalities
are completed, the front desk clerk will issue the room key to the guest. The baggage
porter will then take the guests baggage and escort the guest to the guest room.
109
Registration Form
Welcome to Parkside Hotel

Mr. Brent David Ritchie
Guest Name:
1718
Room
Number :
8200 River Road
Address:
Date of Birth:
11 Oct 77
Nationality:
Canadian
Passport No.:
JP089556
Richmond BC
Canada
V6X 3P8
Tel/Fax No.:
[email protected]
E-mail Address:
Next
Canada
Destination:
Engineer
Occupation:
Company Name:
Arrival Date:
12 Sep 07
Flight/Time:
CX839/20:55
Departure
14 Sep 07
Date:
CX838/16:35
Flight/Time:
Room Type:
Deluxe Suite
No. of Nights:
Room Rate:
$2300 (HKD)
No. of Guests:
1/0
Room rate is subject to
(Adult/Child)
10% Service Charge & 3%

Government Tax
Payment
Method:
Guest Signature:
VISA
CUP
MASTER
AMEX
JCB
DINERS
________________________
Brent D. Ritchie
I understand that the guest signature on the registration form is authorized for use of the credit card on the
file for payment of my account for this and future stays. I agree that my liability for this bill is not waived,
and agree to be held personally liable in the event that the indicated person, company, or other third party
billed fails to pay part or all of these charges.
Express Check Out Service:
I hereby authorize Parkside Hotel to charge my credit

card for all expenses pertaining to my stay.
*Express
Signature of Credit Card Holder: ______________________
available
check
for
out
credit
is
card
paying guest.
I understand that Parkside Hotel is not responsible for money, jewels or other valuables that have been
misplaced, stolen or left in the guest rooms, meeting rooms, public areas, and family and/or hotel vehicles.
Safe deposit boxes are available at the Front Desk.
Figure 2.10A Completed Registration Form
110
NoteGuests who arrive at the hotel without having made a reservation are known
as walk-ins. It is common practice for hotel staff to obtain from the guest a
substantial deposit or credit card imprint before checking the guest into the hotel.
ACTIVITY 2.22
Mr Christie, a walk-in guest, will stay in your hotel for one night only and will be
fully responsible for all charges incurred. As a front desk clerk, how would you
explain to the guest that you have to collect one night room rate (HK$2,000.00) +
10% service charge + prevailing government room tax (e.g. 3%) + an extra HK$
1,000.00 for hotel signing privileges from him as the deposit for check-in?
ACTIVITY 2.23
Role play
In groups of 2, one student will act as a front desk clerk helping a guest, i.e.
another student, to check-in. Answer the following questions asked by the
check-in guest:
Question 1:
Is it possible for me to check-out two hours later than the hotels

standard check-out time with no additional charge?
Question 2:
Question 3:
Is there any show or concert that you could recommend to me?

Where could I find foreign currency exchange service?
Question 4:
Where would you recommend me to go for delicious Chinese

cuisine?
111
b) Check-Out Procedures
The standard check-out time is always set at 12 p.m. or before. The check-out
procedures are as important as check-in since guests would expect they can leave with
no troubles on their bills. Important issues that the receptionists should put into
focus are payment collection, give assistance and create a positive parting impression
to guests. Figure 2.11 shows the general procedures of checking-out a guest upon
departure:
1. Greet the guest
2. Check guest details
3. Check if late check-out charge is

required
4. Check for late charges
Check-out
Procedures
5. Invite guest to double-check the

hotel charges
6. Settle the guest account
7. Offer assistance
8. Update room status and guest

history record
Figure 2.11 Check-out Procedures
112
(i)
Greet the Guest
Same as the check-in procedures, greeting is the basic of a quality service to your
guest. Through greeting, a receptionist can also take the chance to ask the guest for
his/her comment about the stay.
(ii)
Check Guest Details
It is important to check guests details, e.g. the

guests name and room number. Guests with
identical or similar names should be aware to avoid
mistakes in the check-out process.
If the guest leaves earlier than expected, either
departments will need to be informed. Double
check with the guest so to make sure satisfactory
services are provided to the guest during the stay. Ask the guest to return the room
key. Check the corresponding room number if old-style metallic keys are used in the
property.
(iii) Check if Any Late Check-out Charges Should be Imposed

Normally, hotels would request their guests to check-out before 12pm. Receptionists
should follow the hotels policy for handling the cases of late check-out. Some hotels
would charge 50% of the daily room rate for those who check-out before 6pm and a
full rate is charged after 6pm.
(iv) Check for Late Charges

It is the responsibility of the receptionist to ask
whether the guest has used some charged services
while checking out. For example, the guest may
check-out immediately after he/she has consumed
113
breakfast in the restaurant. The breakfast charge may not have been posted to the
guest account by the restaurant staff if he/she is too busy in serving other tables at the
moment. Consumption of mini-bar items is another common example of late charges
which may require the help of room attendants in updating the status upon check-out.
Any discrepancies could lead to unnecessary losses in hotels revenue.
(v)
Invite Guest to Double-Check the Hotel Charges
Produce guest folios (guest bills) for guest

inspection and master folios (master bills) for tour
escorts inspection. The receptionist should print
and present the master to the guest for his/her
checking
before
bill
settlement.
It
is
the
responsibility of the receptionist to explain the

charges to the guest if he/she has any questions and
make corrections if necessary.
(vi) Settle the Guest Account

Re-confirm the method of payment. It is common
that some guests, especially business travelers and
tours would like to split their consumptions into two
different folios (bills): master and incidental.
Generally, master folios (master bills) only
include room and breakfast charges which should
be paid by enterprises to cover the necessary expenses of their travelling staff or; by
travel agents which have already received the payments from tourists included in
packaged prices beforehand. Other personal expenses, such as telephone, spa, and
in-room movies, would be put into the incidental folios (incidental bills) as guests
own responsibilities.
114
(vii) Offer Assistance

Ask if the guest need any assistance of the bell
service,
shuttle
or
arrangement
of
other
transportations. Some may request the front desk to

keep their baggage for a certain period of time
before their departure. Receptionists should also
take the chance to help the guests in making future reservations upon request,
particularly reservations in other hotels under the same chain.
(viii) Update Room Status and Guest History Record

After checking out the guest, make sure to update the room status (i.e. from OD to
VD) which facilitate room cleaning and make the room available for sale as
efficiently as possible. The creation of a guest history record involves the transferring
of guests basic information, room preference and consumption record. Through the
help of the new information technology, guest-history profiles can be automatically
created and updated upon check-out by the property management system (PMS).
115
ACTIVITY 2.24Errors in Billing
The call accounting system has recorded a long-distance call made in Room 608.
However, the guest said he has not made any call during his stay upon his
departure.
Discuss with your classmates how a receptionist should response to the guest in
this case. Think about how the following may affect your decision:
Number of people staying in the same room;
Guest type, e.g. VIPs, frequent travelers or corporate business travelers, etc.;
Room type and rate;
Guest history record; and
Duration of the call.
ACTIVITY 2.25
As a front desk clerk, you have been informed by Mr Schneider, a regular
customer on own account, who receives daily newspaper and fruit basket that he
has decided to leave now; one day earlier than expected. Fill in the reason(s)
column below showing why the following departments need to be informed. The
last one has been done for you as an example.
Department(s)
Reason(s)
Housekeeping
Concierge
Room Service (In-room Stop delivering fruit basket the next day
Dining)
116
c)
Handling Overbooking
Overbooking occurs when a hotel takes more

reservations than the number of rooms available.
It is a common practice of hotels which
contributes to a higher chance of full house while
reducing the loss of no-shows and last minute
cancellations. Major problems of overbooking
should be noted, which include the loss of
reputation, increase in guest dissatisfaction and complaints, etc.
Generally, receptionists should be able to anticipate overbooking and take appropriate
actions prior to the guests arrivals. Sometimes, it is possible to find additional rooms
available for sale in the hotel property. For example, check whether OOO rooms can
be fixed immediately by the engineering department (Refer to Table 2.13 for
explanation of the term OOO rooms) and any double up reservations have been
made, i.e. two reservations under the same person are made by mistake.
If no rooms are available, prioritize expected
arrivals for room assignment according to hotel
policy, e.g. put VIPs, guests with guaranteed
reservation and frequent guests at top priorities.
Contact and reserve rooms in sister hotels or
hotels nearby before guests arrivals.
For those who cannot get a room upon arrival, the
hotel will have no choice but walking the guests. It means that the hotel has to reject
guests even they have made reservations. By turning a guest away who is supposed to
get his/her room reserved, the hotel has breached the contract which can lead to legal
actions of guests. Therefore, walking the guests should only be handled by
experienced receptionists or front desk managers. The proper procedures include the
followings:
117
(i)
Apologize to the Guest
As it is the hotels own fault of overbooking, hotel staff should apologize to the guest
with no excuse.
(ii)
Provide Alternatives
Compensations are always provided by the hotel to please the unhappy guests which
generally involve:
z
Free room for the 1st night of stay in an alternate hotel;
Free transportation to the alternate hotel;
Free long distance calls;
Fruit plates;
Free room upgrade for future purchase; or
Discount coupons for food and beverage consumptions, etc.
In case the guest has reserved more than one night in the hotel, try to invite him/her to
come back in the remaining nights during the conversation if rooms are known to be
available.
(iii) Provide Baggage Assistance and Transportation

Once the guest agrees with the hotels arrangements, receptionist should ask the bell
person to take care of the guests baggage and arrange transportation to the designated
hotel.
(iv) Follow-up Services

Call the designated hotels to pay special attention to the unhappy guests. Some hotels
would request their duty managers or front desk managers to give personal calls to the
unhappy guests so to make sure that they have no problems with their rooms in the
alternate hotels.
118
ACTIVITY 2.26Advantages and Disadvantages of Overbooking
Instructions:
Discuss the following questions:
1. What are the advantages of overbooking to a hotel?
2. What are the disadvantages of overbooking to a hotel?
3. What should be done in minimizing the problems of overbooking?
-
6.
Guest Cycle
The operation of the front office department is mainly determined by the type and
number of guest transactions which take place during the four different phases of the
guest cycle as shown in Figure 2.12 and listed below:
Pre-arrivalThe stage where the guest makes room reservation.
ArrivalThe point when the guest arrives at the hotel.
OccupancyThe period during which the guest stays in the hotel.
DepartureThe point when the guest checks out and leaves the hotel.
119
Figure 2.12The guest cycle
Complete Activity 2.27 to enhance your understanding of the various types of

transactions and services which may occur between the guest and the hotel during
different phases of the guest cycle.
120
ACTIVITY 2.27
Determine at which stage(s) of the guest cycle the following guest transaction or
service could occur.
a) Fill in the Answer column below with the correct alphabet (A-D) which
denotes the four different stages of the guest cycle.
A Pre-arrival
B Arrival
C Occupancy
D Departure
The first one has been done as an example for you.

No.
Guest Transaction or Service
1.
Reservation
2.
Mail and information
3.
Transportation
4.
Telephone call and message
5.
Check-in and registration
6.
Flight confirmation
7.
Room assignment
8.
Safe deposit
9.
Issuing of key
10.
Baggage handling
11.
Maintaining guest account
12.
Bill settlement
13.
Issuing of breakfast coupon
14.
Currency exchange
15.
Wake-up call
16.
Check-out
17.
Booking of theatre ticket

121
Answer(s)
A
b)
When you complete studying this section2.2.4 Front Office Operations, try this
activity again by filling in your answers using the guest cycle provided below.
In Activity 2.27, we have learned that different types of guest transactions and
services could occur in the four different phases of the guest cycle which are being
handled mainly by the front office department. The following will explain how
different sections of the front office department are being organised to handle these
guest transactions.
122
7.
Revenue From Room Sales and Sales Indicators
a) Revenue From Room Sales

Figure 2.13 shows the percentage distribution of hotel revenue in Year 2010 in Hong
Kong. Similar to hotels worldwide, room sales normally contribute to the majority of
a hotels revenue, followed by sales in food & beverage sections. Variations on
revenue contribution of different units occur in different types of hotels. For examples,
the revenue of casino hotels are mainly from the gambling units, while charges in
rooms and catering services are relatively cheap or even subsidized in order to attract
more guests. Convention hotels and those which target for events would also have
higher income from banqueting and consumption of meeting facilities when compared
with other hotels in general. Small-scaled hotels with no restaurant outlets mainly
depend on their revenue in room sales for survival.
Room Sales
Food & Beverage Sales
31.6%
61.4%
Minor Operations &

Departmental Sales
Rental & Other Income
2.6%
4.4%
Figure 2.13Sources of Hotel Revenue in Hong Kong (Year 2010)
123
b) Sales Indicators
Sales indicators refer to how hotels count and measure their business performances.
Some basic indicators which are applied by hotels include the followings:
(i)
Occupancy Rate
Occupancy rate is a common sales indicator

which tells how well the hotel has fully
utilized the room resources to maximize profit.
It is always the objective of hotels to achieve
full-house, i.e. 100% occupancy, when all the
rooms are sold out for the night. In Hong
Kong, the hotels occupancy rates remain at
around 80% to 87% (Year 2006 - 2010). The
formula of occupancy rate is shown as below:
Number of Rooms Sold
Occupancy Rate =
x 100%
Total Number of Rooms in a Hotel
(ii)
Guests Per Occupied Room

Guests per occupied room tells the ratio
between guests staying in the hotel and the
quantity of occupied rooms. Regardless of the
room types available in the hotel, it gives a
general idea of how many guests are being
served in each room. The information would
be useful for different departments, e.g.
housekeeping department can refer to the
guest ratio to estimate the consumption rate of guest supplies. The formula of guest
per occupied room is shown as below:
124
Number of Guests Staying in a Hotel

Guests Per Occupied Room =
Number of Rooms Occupied
(iii) Average Daily Room Rate (ADR)

While occupancy rate tells the quantity of businesses, top
management are also interested to know about the quality,
i.e. how much they charge for a hotel room. The average
daily room rate is calculated which gives a general estimate
of the average room charge received by a hotel, regardless of
the differences in room types and rates. The formula of
average daily room rate is shown as below:
Room Revenue
Average Daily Room Rate (ADR) =
Number of Rooms Occupied
(iv) Revenue Per Available Room (REVPAR)

Revenue per available room (REVPAR) is similar to
the Average daily room rate (ADR) in indicating the
hotels performance. The only difference between
REVPAR and ADR is the denominator. Instead of just
considering the actual number of rooms sold, hotels tend to use all rooms available in
calculating the REVPAR, i.e. to include all vacant rooms, out-of-order rooms and
rooms for house use in calculation. The value is always smaller than the ADR which
serves as a good means to check the ability of management in utilizing all room
resources to maximize the hotel revenue. The formula of REVPAR is shown as
below:
125
Room Revenue
Revenue Per Available Room (REVPAR) =
Total Number of Hotel Rooms
ACTIVITY 2.23Calculations of Sales Indicators
A business hotel with a total of 310 rooms had recorded 405 guests staying in the
property in a particular night. The PMS had shown 265 rooms occupied which has
generated HKD 424,500 in room revenue. With the above information, please
calculate the followings: (Note - Please give your answers with 2 decimal places if
necessary)
1.
Occupancy Rate
2.
Guests Per Occupied Room
3.
Average Daily Room Rate (ADR)
4.
Revenue Per Available Room (REVPAR)
126
2.2.6 Housekeeping Department
1.
Housekeeping Operations
The housekeeping department is responsible for cleaning and maintaining the guest
rooms, public areas, office spaces and back of the house areas in the hotel so that the
property is as fresh and attractive as its first day of business. For both business and
leisure travellers, having a clean room is the basic requirement for their staying in a
hotel. It is also supported by numerous surveys conducted by the hotel industry which
constantly indicate cleanliness as the prime factor in guests decision of selecting a
hotel. A hotel which fails to provide clean rooms to their customers would lead to less
businesses received by the hotel.
Therefore, the housekeeping department and its staff play a critical role to ensure the
profit and success of the hotel. In general, it maintains the cleanliness of guest rooms
and public areas in such a way that reflects the hotel's commitment to standards of
excellence. In many hotels, the housekeeping department is the largest department in
the hotel.
ACTIVITY 2.28
Brainstorming Using the information you learned in the previous sections, imagine
yourself as a tourist or business traveler, what kind of a hotel would you like to stay
in? In three minutes, brainstorm with your partner a list of the qualities of an ideal
hotel. Use as many adjectives or phrases as possible to describe your ideal hotel. Here
are examples of statements to use to start the brainstorming process:
An ideal hotel should be ...
An ideal hotel should have ...
127
2.
Key Roles of Housekeeping Department
As a support center, the main duty of housekeeping department is to maintain the

cleanliness of the hotel, including both back-of-the-house and front-of-the-house areas.
Setting good standards in room cleaning and public area cleaning can ensure a
comfortable, safe and hygienic environment for hotel guests and staff in the property.
A detail description of the responsibilities of housekeeping department includes the
following areas:
Cleaning of Guest Room Floors

z
Guest rooms
Corridors
Service lift and floor storage areas

Cleaning of Public Areas
Lobby and lifts
Public restrooms
Recreation facilities, e.g. tennis courts, swimming pools, gymnasiums, club

centers
Guest self-serviced laundry
Business centers
Concierge
F&B operations, e.g. restaurants and bars
Meeting rooms and banqueting halls

Cleaning of Staff Areas
Offices of different departments

128
z
Staff canteen
Changing and locker rooms
Storage areas
Other Utilities
Laundry services
Linen and uniform control
Gardening
Pest control
Flower shops
Table 2.10Responsibilities of the Housekeeping Department
129
3.
Organisation of Housekeeping Department
Figure 2.14Housekeeping Organisation Chart of a Large-sized Hotel
130
The organisation of the housekeeping department will vary from one hotel to another
depending on the number of rooms and the hotel management. This department is
usually headed by an executive housekeeper, who is often assisted by an assistant and
several supervisors. In the case of a small hotel, an executive housekeeper might have
no assistant and is assisted by smaller number of supervisors. Increasingly hotel
management are streamlining their organisational structures and employing casual
employees. As a result many hotels have substantially reduced the number and role of
housekeeping staff. This helps reduced the bottom line. However, set standards may
be scarified and staff must assume a larger responsibility.
The housekeeping department of a large-sized hotel, see Figure 2.14, comprises of the
following sections:
z
Laundry department
Uniform and linen room
Housekeeping office
Guest floors
Public areas
Health club
Floral and plant arrangement
The laundry department provides laundry, dry cleaning and pressing services to guests.
Some hotels maintain their own laundry, while others rely on commercial operators.
In either case, close teamwork is necessary to assure a steady flow of linen back and
forth for restaurants, banquet areas, floor pantry and recreational areas. Examples of
linen follow:
Towels
Blankets
Sheets
Pillowcases
Mattress protector
131
z
Tablecloths
Napkins
Cleaning cloths
ACTIVITY 2.29
Imagine yourself as the executive housekeeper of a large-sized hotel. Due to the
recent financial tsunami, your hotel decided to cut cost by streamlining the
organisation structure. As the Executive Housekeeper, how would you redesign the
organisational chart of your department, see Figure 2.14, to suit the need of your
hotel?
4.
As mentioned, the housekeeping department is generally the largest department in

hotel operations. A sizeable hotel in Hong Kong would typically employ more than
100 staff. Owing to its sometimes complex organisational structure, it is important for
every housekeeping staff to clearly understand his own responsibilities in order to
provide the most efficient service to guests.
Study the following list of job descriptions for housekeeping staff. Do you think some
of the responsibilities of one post can be taken up by another post in the housekeeping
department? Why or why not?
a)
Executive Housekeeper
Duties include
Interviews, selects and engages staff in conjunction with human resources

manager;
Training;
Deployment;
Prepares work schedules, work procedures and job descriptions;

132
b)
Compiles duty rotas, holiday lists, etc.;
Personnel records;
Arranges supervision;
Staff welfare;
Orders and controls equipment, materials and linen;
Handles complaints; and
Key control.
Assistant Executive Housekeeper

Duties include
c)
Assists executive housekeeper in day-to-day operation;
Assumes responsibilities of executive housekeeper in his/her absence;
Revises daily work schedule depending on the occupancy;
Prepares master list for carpet spotting, curtains, etc.;
inspects work to ensure prescribed standard of cleanliness;
Inspects rooms, lobbies and restaurants for cleanliness and also determines
need for renovations and makes recommendations;
Coordinates with the front office; and
Screens applicants, trains new employees and recommends disciplinary

actions or dismissals.
Assistant Housekeeper
Duties include
Assists executive housekeeper in day-to-day operation;
Dispatches room attendants and floor supervisors to assigned floor;
Checks equipment and recommends new purchases;

133
d)
Inspects guest rooms, lobbies and back stairs;
Keeps records of extra work performed by housekeeping department;
Takes inventory; and
Prepares attendance records.
Floor Supervisor
Duties include
e)
Checks staff on duty;
Redeployment;
Supervision of staff;
Checks section/floor of rooms by filling in the room inspection list;
Conducts induction and general training;
Orders and issues cleaning materials;
Linen checks;
Maintenance checks; and
Liaises with reception on guest arrivals and departures.
Room Attendant
Duties include
Cleans rooms, bathrooms and suites;
Handle dirty and clean linen;
Provide turn-down service; and
Reports faults, maintenance and peculiarities.
134
f)
Public Area Supervisor

Duties include
g)
Inspects public areas cleaned to see whether cleaning is adequate, supplies

in public areas meet the standard and needs for immediate repair is reported;
Makes maintenance report for restaurant or item in need of repair and

follows up to make sure work is completed satisfactorily;
Supervises cleaning of public areas, corridors and offices;
Trains cleaners, advises executive housekeeper if performance is not

satisfactory; and
Liaises with other departments such as food and beverage department

regarding the cleaning schedule.
Cleaner
Duties include
h)
Maintains the cleanliness and order of the hotel premises;
Spots rugs, carpets, upholstered furniture using vacuum cleaner, broom and
shampooing machine;
Keeps corridors dust free;
Moves and arranges furniture; and
Carries out special work assigned by the public area supervisor.
Tailor and Seamstress

Duties include
Alters and repairs linens, uniforms, curtains and drapes;
Distributes and measures uniforms for new employees and keeps record;
Discards uniforms, room and table linen;
Keeps records of all discarded items;

135
i)
Prepares inventory; and
Repairs guest clothing.
Uniform and Linen Room Attendant

Duties include
5.
Sorts and counts dirty linen and uniform;
Checks and counts clean linen and uniform;
Issues and receives linen and uniform; and
Assists in inventory taking of all linen/uniform.
Relationship Between Housekeeping Department and Other Departments
No matter what the type of hotel or the category of traveler, hotels are in the service
industry and their goal is to meet the guest expectations. To help achieving this goal,
all hotel staff must work as a team to provide consistently high quality service that
promotes guest loyalty. An example would be when the housekeeping and front office
departments work closely as a team to ensure that the guest rooms are cleaned and
made ready for arriving guests. If housekeeping cannot provide cleaned rooms
quickly enough to front office for sale, especially in peak season, the result is a loss of
sales and guests.
Apart from the front office, can you think of other departments which work closely
with the housekeeping department? What is the result if communications breakdown
between housekeeping and these departments? The following diagram shows the
relationship between the housekeeping department and other departments:
136
Figure 2.15Relationship of Housekeeping Department with Other Departments
The following are brief descriptions of the relationship of housekeeping department

with other departments:
a)
Front Office
Rooms are the main concern of both departments. They must continually exchange
information on room status so that check-out rooms can be returned as quickly as
possible. In addition, renovations, repairs and maintenance can be scheduled during
periods of low occupancy. The housekeeping department needs to report to the front
office any unusual guest behaviours that may result in loss of revenue or bad publicity
for the hotel.
b)
Engineering
It is the housekeeping staffs responsibilities to request the engineering department for

minor repairs in order to avoid a major breakdown. They must work closely as a team
to do preventive maintenance and renovations with minimum disturbance to guests.
The engineering department also expects housekeeping staff to contribute to the
efforts of conserving heat, water and electricity.
137
c) Security
Securitys responsibilities may include patrolling the property, monitoring
surveillance equipment, and in general, ensuring that guests, visitors, and employees
are safe and secure at the hotel. Since housekeeping personnel work in every area of
the hotel, they are in a position to significantly contribute to the hotels security
efforts. For example, when cleaning guest rooms, room attendants are usually
responsible for locking and securing sliding glass doors, connecting doors, and
windows.
d)
Human Resources
The relationship between human resources department and housekeeping department

is similar to those mentioned earlier with the front office department.
e)
Food and Beverage
The relationship between the housekeeping department and food and beverage
department involves the supply of table linen and uniform, and the cleaning of their
outlets. The banquet department, in particular, must advise housekeeping of its
anticipated needs since banquet business may fluctuate considerably, thus requiring
special planning to assure the required quantity of linen is available and in good
condition. The food and beverage department has a responsibility to separate stained
or damaged linens that requiring special treatment. A good relationship should be
maintained between housekeeping and room service to ensure provision of timely
housekeeping services, e.g. removal of trays and tables from the corridors to service
landings, VIP set-ups etc. In some hotels, housekeeping is also responsible for
mini-bar replenishment, although the revenue goes to food and beverage department.
f)
Sales and Marketing
The sales and marketing department relies heavily on the housekeeping department
for prompt delivery of goods/services as promised to the guests. The major problem
they face together, especially in large hotels, is back-to-back conventions and groups.
Front office, sales and marketing and housekeeping share the responsibility to ensure
that rooms are ready and cleaned for the arriving groups of guests.
138
g)
Purchasing
The Purchasing department buys all cleaning and guest supplies. Its relationship with
the housekeeping department is self-evident. When it comes to deciding what brand,
quality or size should be stocked - whether the item is cleaning powder or mattresses the executive housekeeper and the purchasing agent must pool their knowledge to
consider the characteristics, cost and availability of the products.
h)
Accounts
The hotels controller manages the accounting division which is responsible for
monitoring the financial activities of the property. As the housekeeping department
maintains inventories of cleaning supplies, equipment, linen, uniform, and other guest
amenities, the executive housekeeper must often work closely with for example the
storeroom manager, etc who reports to the hotels controller.
139
ACTIVITY 2.30
Fill in the right column with the correct hotel department(s)/staff involved so as to
meet customer needs in the following scenarios.
Scenario
Department(s)/Staff
Involved
1.
A guest wants to get a bouquet and some chocolate

for her girlfriends birthday.
2.
A guest calls the housekeeping department to

complain that there is no hot water in the bathroom.
3.
A guest orders room service.
4.
A business traveler discovers that his personal

computer left in the guest room has been stolen.
5.
An old lady feels sick in her room.
140
6.
Cleaning Tasks
The main function of housekeeping department is to maintain the cleanliness of a

hotel property. Cleaning tasks are mainly divided into two different categories:
a)
1.
Room Cleaning; and
2.
Public Area Cleaning.
Room Cleaning
Room cleaning refers to the cleaning tasks of all guest rooms in a hotel property. It is
the responsibility of the room attendants to follow the proper procedures of room
cleaning so suitable rooms can be provided to guests during their staying in the hotel.
Room attendants should ensure that the rooms are:
Tidy;
Clean; and
Comfortable.
(i) Morning Briefing

In general, most room attendants work in the a.m.
shift (e.g. 8a.m.) as check-outs are always
happened before 12 p.m. in the morning. Before
the commencement of their normal duties, room
attendants are required to attend a morning
briefing conducted by the executive housekeeper
or the supervisors. It gives important information
to room attendants which include:
How many rooms are required to be cleaned for the day;
Will any large groups or tours come earlier and request for rooms; and
Are there any special cleaning requests, such as the setting up of extra beds
before guests arrivals?
141
Special issues such as complaints received or problems associated with conducts or

work procedures will also be addressed by supervisors during the meeting.
(ii) Room Assignment

Room assignment sheets and key cards will be
distributed to room attendants during the briefing.
In Hong Kong, the number of rooms to be cleaned
by each room attendant ranged from 10 to 15,
which varies according to the room sizes, room
grades, complexity of room settings (e.g. supplies
and amenities provided) and also the cleaning
standard as required by the hotel. Normally, the standard time of cleaning a standard
check-out room is around 30 minutes. Less time is required for cleaning an occupied
room than a check-out room should be considered by supervisors in room assignment
so to ensure workloads can be fairly assigned to all room attendants.
(iii) Preparations Before Cleaning

The preparation works to be completed by room
attendants before their cleaning tasks include
stocking the maid cart and prioritizing the room
cleaning orders. Maid cart should be filled with
sufficient linens and guest supplies required for
the day. Rooms being cleaned are always
prioritized in a logical order as below:
z
1st priority Occupied rooms with first service request
2nd priority Check-out rooms which have been blocked

for arrivals
3rd priority Check-out rooms
4th priority Occupied rooms

142
(iv) Cleaning the Guest Rooms

The standard procedures of cleaning a guest room are more or less the same among
different hotel properties. Room attendants with no experience are always provided
with training in order to learn the skills and methods for performing their room
cleaning duties. Table 2.11 summarizes the major steps performed by room attendants
during the room cleaning process.
143
Room Cleaning Procedures

1.
2.
3.
Entering the Guest Room

z
Follow the industry standard by knocking the door and announcing

housekeeping for 3 times before entering the guest room
Park the maid cart properly in front of the door
Having a First Check and Opening Up the Room

z
Open all the lights, TV, air conditioner and refrigerator and check if they
are in good condition
Check items in refrigerator
Make sure if no personal belongings are left in the check-out rooms
Making the Beds

z
4.
5.
6.
Cleaning Up the Trash and Dusting the Room

z
Collect the trash in the room
Empty and clean the ashtrays if any
Cleaning the Bathroom

z
Clean and disinfect the bathroom
Replace clean towels
Refill guest supplies, e.g. toilet rolls, toothbrush and shower lotion
Vacuuming
z
7.
Replace dirty linens with clean ones
Vacuum from inside to outer side of the room
Final Checking and Returning Rooms to Inventory

z
Check all the items and setting inside the guest room before leaving
Return rooms to inventory by using the in-room telephone system
Update the room assignment sheet
Table 2.11Room Cleaning Procedures
144
b)
Public Area Cleaning
Public areas refer to all front-of-the-house and

back-of-the-house areas inside the hotel property.
Generally, floor plans are sub-divided into
sections which help assign job duties to cleaners
or public area attendants. The schedules and
frequencies of cleaning depend mainly on the
level of traffic and also the conveniences and
safety of both staff and guests.
For example, deep cleaning of the lobby can only
be conducted in the overnight shift when traffic is
low in the hotel. At day time, public area
attendants can only perform some minor and
routine cleaning to avoid any disturbances while
maintain an impressive appearance to the hotel
guests. Table 2.12 below shows some other
examples of hotel areas being cleaned by public area attendants in their normal duties.
Front-of-the-house Areas Cleaned
Back-of-the-house Areas Cleaned
By Public Attendants
By Public Attendants
Lobbies
Staff changing rooms
Elevators and escalators
Service elevators
Restrooms
Canteen or Cafeteria
Parking areas
Kitchens
Restaurants
Departmental offices
Banquet and meeting rooms
Stairways
Gymnasiums and swimming pools
Store rooms
Business Centers
Laundry and uniform rooms
Table 2.12Areas Cleaned By Public Area Attendants
145
It should be noted that areas, such as restaurants, kitchens

and banquet rooms are always cleaned by their own waiters
or waitresses, chefs and banquet servers, respectively.
Departmental staff should take their own responsibilities in
maintaining a clean and safe environment for their guests and
other staff in the operational hours. Housekeeping
department, on the other hand, would usually take a
supportive role in assisting these departments to conduct
some deep or routine cleaning in the off hours.
146
ACTIVITY 2.31Carpets Inside the Elevators
Some hotels in Hong Kong are using carpets with patterns of weekdays or
weekends for their elevators. Try to think about the functions of using such
kinds of carpets in hotel operations.
147
7.
In-room Guest Supplies and Amenities
Hotels provide a variety of guest supplies and amenities for the guests needs and
convenience. Guest supplies refer to items the guest requires as part of the hotel stay,
e.g. toilet tissues, hangers etc. Guest amenities refer to the non-essentials that enhance
the guests stay, e.g. in-room safe etc. The housekeeping department is responsible for
storing, distributing, controlling and maintaining adequate inventory levels of both
guest supplies and guest amenities.
Housekeeping staff may be called upon to provide special amenities and stock guest loan
items to meet requests. These items include everyday items that the guest may have
forgotten to pack or items such as irons and ironing board (if they are not routinely
provided in the guest room) and personal care items.
Such items also vary from hotel to hotel, depending on the market segment the hotel
attempts to reach and satisfy. Some examples (Table 2.13) of such items are:
Adapter
Fan
Additional furniture, e.g. table,

chair
Heater
Humidifier
Iron and ironing board
Morning set (tooth brush &

paste)
z
z
Air-purifier
Bed board
Crib/Baby cot
Dehumidifier
Rollaway bed*
Extension cord
Transformer
Extra bedding supplies, e.g.

pillow, blanket
Vase
Tapes
* chargeable item
Table 2.13The In-room Guest Supplies and Amenities
148
Stationery & Service Directory
Iron & Ironing Board
149
Most items mentioned above are free of charge upon request. However, some hotels may
charge the guest if they request to add a rollaway bed in the guest room. Note that some
properties provide only the basic items of guest supplies to guests, while others
pamper guests with extra items like fresh fruits and flowers etc. Apart from these items,
guests may also request other services from the housekeeping department. If you were a
hotel guest, what other services you would require or expect the hotel to provide to you?
ACTIVITY 2.32
Browse the website of Hong Kong hotels. Complete the table by filling the columns
with three appropriate guest supplies and amenities. The first one has been done as
an example for you.
Guest Supplies
Guest Amenities
Bath towels
Minibar
1.
1.
2.
2.
3.
3.
8.
Room Status Codes
Special codes and terminologies are widely used by hotels in enhancing the
inter-departmental communications. Room status codes are mainly applied by the
housekeeping and front office departments in verbal or in words and can always be
seen in reports of rooms division and computer systems.
One typical example of how these special codes and terminology are used is that when a
guest check-out from the front desk and settles his account, the front desk computer
system will automatically change the room status to Vacant Dirty or VD. This
enables housekeeping staff to make up the room promptly for arriving guests. Once the
Vacant Dirty room is made ready for sale, housekeeping department will notify the
150
front desk through changing the room status to Vacant Clean (VC) or Inspected
Clean (I).
Some common examples and their detail descriptions are shown in Table 2.14 as
below:
Terminologies
Occupied Clean
Codes
OC
Descriptions
The room is occupied and has been cleaned by
room attendant
Occupied Dirty
OD
The room is occupied and hasnt been cleaned by

room attendant
Vacant Clean /
VC / VR The room is vacant and has been cleaned by

room attendant or ready for sale
Ready
Vacant Dirty
VD
The room is vacant and hasnt been cleaned by

room attendant
Do Not Disturb
DND
The guest has requested no disturbances
Out of Order
OOO
The room is under maintenance, refurbishment or

extensive cleaning
Extra Bed
XB
An extra bed is being used in the guest room
Light Baggage
LB
An occupied room with no large baggage, e.g.

trunk
No Baggage
No Need Service
NB
NNS
An occupied room with no baggage

The guest has requested no service for the room
151
Sleep-out
SO
The guest is supposed to be staying in the room

but the bed has no signs of being used
Check-out
CO
The guest has paid the bill and checked out his/
her room
Expected
ED
It is the same as due-out which means the guest

would depart prior to the check-out time of the
Departure
following day
Inspected Clean
The room is double checked by the floor

supervisor after the cleaning of room attendant
Did Not Check
DNCO
but has not completed the check-out processes or
Out
Late Check-out
The guest has paid or made payment arrangement

informed the front desk while leaving
The guest has requested and is approved to check

out later than the standard check-out time
Skipper
The guest has not paid and left without informing

the front desk
Complimentary
The room is occupied for free
Stay-over
The guest is not checking out today and will

remain at least one more night
Lock-out
The occupied room has been locked which

disallows the guest to re-enter until he/she comes
into contact with hotel staff to clarify his/her
status
Table 2.1Room Status Codes and Terminologies
152
In reality, the room status codes and terminologies used by hotel practitioners could
be different among various hotel chains and properties. Special attention should be
paid by hotel practitioners on some special room statuses, such as DND, LB/ NB, SO
and lock-out which may turn into skipper and would result in a loss of hotel
revenue and reputation.
ACTIVITY 2.31Room Status
Give the correct room status codes or terminologies according to the following
cases provided.
Cases
Codes /
Terminologies
1. A room attendant entered an occupied room and found out

that the guest has only left a small handbag in her room.
2. A receptionist has just reconfirmed with a room attendant

that the guest in Room 618 has already left without
checking-out.
3. A guest has just called the telephone unit in the morning and
has requested to extend his stay for 1 more night instead of
leaving in this afternoon.
4. Room 810 has been blocked by the engineering department

for changing the carpet for 3 consecutive days.
5. The hotels G.M. has reserved a room for the regional
director who will be staying in the hotel for observation and
meeting with hotel staff.
153
Housekeeping Room Status Report

Date
Code :
CO
DND
ED
LB
Check-out
Do Not Disturb
Expected Departure
Light Baggage
Floor
Room No
Floor
Room No
NB
NNS
OC
OD
OOO
OOT
SO
VC
No Baggage
No Need Service
Occupied Clean
Occupied Dirty
Floor
Floor
Room No
Room No
VD
XB
Vacant Dirty
Extra Bed
Vacant Clean
Floor
Room No
Floor
Room No
01
01
01
01
01
01
02
02
02
02
02
02
03
03
03
03
03
03
04
04
04
04
04
04
05
05
05
05
05
05
06
06
06
06
06
06
07
07
07
07
07
07
08
08
08
08
08
08
09
09
09
09
09
09
10
10
10
10
10
10
"
"
"
"
"
"
"
"
"
"
"
"
"
"
"
"
"
"
18
18
18
18
18
18
Checked By:
Figure 2.16Housekeeping Room Status Report
Out-of-order
Out-of-town
Sleep Out
154
9.
Security Procedures
In a hotel of any size, security is a major concern. The security division is responsible
for maintaining systems and implementing procedures which protect the personal
property of guests and employees and the hotel itself. Every hotel has its own
procedures and guidelines for staff on how to handle guests valuables, keys and
telephone calls. Any unauthorized disclosure of guest information to anyone by hotel
staff will be regarded as misconduct. Hotel staff should never disclose guests
information such as guest name and room number to anyone calling in.
a)
Handling Guests Valuables
A room attendant must report to the housekeeping office any guests valuables found
inside the guest room during cleaning. It is important that the room attendant stays in the
room until the assistant manager, floor supervisor and the security officer arrive at the
scene. The case must then be recorded very clearly in the Housekeeping Log Book with
the time, room number, item(s) found, the name of finder, and the name of whom the
case is reported to and handled by for future reference. The guest room will then be
double locked until the guest returns.
b) Key Control
The room key is an important instrument that housekeeping staff use to access the guest
room and carry out their duties. All keys must be kept securely and distributed properly.
Every room attendant is responsible for taking care of the keys under their charge and
not allowing anyone else access to their keys. All keys are kept in the housekeeping
office in a locked cabinet and are properly coded. The housekeeping co-ordinator is
responsible for the distribution and control of keys. All keys issued must be properly
signed for and cancelled after return. The room attendant must complete or sign The
sign in and out log book listing the number of keys issued.
The housekeeping co-ordinator takes inventory of the keys at the beginning of each shift
and prior to the handover of keys to the subsequent shift in charge. The key cabinet must
remain locked at all times. Keys issued to the employees must be kept under their own
custody and never be left hanging on the trolley or in the door lock. All keys must
always be returned to the housekeeping office.
Keys must never be taken out of the hotel premises. The misplacing or loss of key is a
very serious matter and should be reported to the executive housekeeper or assistant
155
manager and security officer immediately. An immediate search must be made until the
key can be located.
Every member of staff in the housekeeping department is trained to handle the different
keys and use the correct procedures when someone asks to open a guest room.
c)
Suspicious Person
The housekeeping staff must report any suspicious person loitering on guest floors and
public areas to the housekeeping office. The housekeeping coordinator will in turn
inform the floor supervisor/assistant housekeeper, the assistant manager and the security
officer.
d) Lost and Found

'Lost and Found' refers to:
z
a place or an office that keeps any items found inside the hotel; or
a place or an office where reports of missing items, reported by either guests or

staff, are kept and followed up.
All staff should hand in items found inside the hotel premises, regardless of their value.
Most hotels assign this duty to the housekeeping department, or the Security department.
All information is recorded in the Lost and Found Logbook for prompt and easy
reference in case of a guest enquires about a lost item. All items found by the guests and
staff should be stored in a ventilated room and kept for three months before being
releasing to the finder. Some items, such as perishable food or drink, may be kept for a
shorter period. The storage area must be secure.
ACTIVITY 2.32
Discuss the following scenario: A guest enquires about a missing item in his room, but
the Lost and Found Log book has no record of it. How would you handle this situation if
you were the assistant executive housekeeper?
156
Chapter 3 Food and Beverage Sector

Outline of Content:
3.1.1.
3.1. Introduction to the Food and Beverage Sector

Food and Beverage Operations
3.1.2. Classification of Food and
(Hotel)
Beverage Services
Functions of the Food and

Beverage Department Within a
Hotel
Organisation of Restaurant and

Organisation of Kitchen and

Relationship Between Food and

Beverage Department and Other
Departments
3.2.1.
Classification Based on Market

Segments / Types of Customers
Different Modes of Operations
Common Examples of Food and

Beverage Services and Their
Characteristics
3.2. Food and Beverage Service Principles

Basic Knowledge of Menus
3.2.3. Restaurant Design and Layout
The Five Main Food Groups
Functional Considerations
Types of Menu
Ambience of a Restaurant
Comparison Among Different

Types of Menus
Objectives of Menu
Features of a Well-planned Kitchen
Menu Planning
Considerations in Menu Planning
Factors that Influence the Design

and Layout of a Kitchen
Menu Pricing
Sample of Kitchen Design and

Layout
Menu Design
Kitchen Equipment
Basic Knowledge of Food and
3.2.2.
3.2.4.
Kitchen Layout for Different Food

and Beverage Services
Beverage Services
-
3.3.1.
3.3.2.
3.3.3.
Table Setting
3.3. Food Safety and Personal Hygiene

Types of Food Contamination
3.3.4. Personal Hygiene of Catering
Practitioners
Food Safety
3.3.5. Fire Safety
Safeness in Food Handling Process
157
3.1 Introduction to the Food and Beverage Sector
3.1.1 Food and Beverage Operations (Hotel)
1.
Functions of the Food and Beverage Department Within a Hotel
Besides, room sales, profit generated from the provision of food and beverage
services is another significant source of income in many of the hotel businesses.
Food & beverage is a general term used in

hospitality which usually represents the required
food and beverage items in events, banquets or
outside catering services. The food and beverage
department within a hotel consists of various units
and huge quantity of staff in order to cater the needs
of customers inside or outside the hotel. Generally
speaking, the provision of food and beverage services are not only limited to
restaurants and bars operating inside a hotel property. In fact, it also involves other
functional units.
Related food and beverage departments and

aspects in a hotel:
Kitchens
Restaurants
Catering (internal and external)
Banqueting (internal and external)
Room Service (In-room dining)
Foodandbeverageoperation
158
a)
Minibars
Lounge bars
Stewarding
Staff Canteen
Kitchens
A kitchen is a place for the storage and preparation of food for consumption. In some
hotels, there may be a variety of kitchens catering to different needs from breakfast,
luncheon and dinner to events such as gala dinners and conferences. The number of
customers being catered for varies depending on the size of the dining facilities and
kitchen, the number of staff employed and the equipment being used.
The purpose of a kitchen is to produce the right quality of food of the highest standard
for the required number of people, on time, by the most effective use of staff,
equipment and materials.
Hotel kitchens can be divided into separate sections. Some examples are as follow:
z
Production kitchen;
Banqueting kitchen;
la carte kitchen;
Grill room;
Pastry kitchen; and
Food preparation area.
It is sometimes necessary for a hotel to have different types of kitchens and cooking
sections, especially for large-scaled hotels with more than one F&B outlets or units.
Different types of kitchens / sections serve their unique functions. Lets have a look at
the function of production kitchen as an example provided below:
159
Function of a Production Kitchen

Production kitchens produce
foods for separate service
areas in the hotel. The
amount of food produced
can be as large as in the
production for airlines or
functions centre dealing
with several hundred people,
or as in the food production
for a counter area where
smaller
numbers
of
customers are catered for.
b)
Restaurants
Most hotels have at least one dining room that can be used for breakfast, luncheon and
dinner meals. There are some hotels that do not have a restaurant; in this case
customers will have their meals at a local establishment. Some larger and
higher-grade hotels may have several restaurants and dining areas, with the number
and type depending on the type and service of the hotel, e.g. breakfast and coffee shop
restaurant, formal dining room, banqueting facilities. Typically these food and
beverage areas are run by a Restaurant Manager.
A major chain hotel generally has at least two restaurants: a signature or

upscale formal restaurant and a casual coffee-shop restaurant.
The restaurants cater for both the hotel guests and the general public. Hotels
will promote their restaurants to hotel guests, or in some cases a hotel will
allow a brand name restaurant to operate within their hotel as this helps to
reduce the hotels food and beverage costs.
160
A casual and relax ambience created by Chef Mickey Restaurant in the Hong Kong
Disneys Hollywood Hotel
Traditional-styled decoration in restaurants of Ritz-Carlton, Tokyo
161
Restaurants often specialise in certain types of food or sometimes present a certain

theme. For example, there are seafood restaurants, vegetarian restaurants or ethnic
restaurants. Generally speaking, restaurants selling "local" food are simply called
restaurants, while restaurants selling food of foreign origins are called, while
restaurants selling food of foreign origins are called accordingly, for example a Thai
restaurant or a French restaurant.
Hotels may have different restaurants to cater for different events and times of the day.
For example, breakfast and luncheon may be served in the same restaurant whereas
dinner may be in a more formal setting.
ACTIVITY 3.1
There are many different restaurants offering an array of foods and cultures in
Hong Kong. Some specialise in foods from different countries. From the web sites
eatdrinkhongkong.com and www.vibesasia.com/restaurants/search.htm, see
how many different types of foods from different countries are offered in Hong
Kong.
c)
Banqueting and Catering (Internal and External)
A banquet, event or function can be described as the service of food and drink at a
specific time and place, to a given number of customers at a known price. Banquet is
a term used to describe a large formal occasion, e.g. Chinese wedding. Some
examples of hospitality functions include:
Business functions: Conferences, working breakfasts, luncheons and

dinners, meetings
Social functions: Gala dinners, anniversaries, weddings
162
A significant number of hotels in Hong Kong

have banqueting facilities. Function rooms
which are designed for multi-purposed uses
enable customers to hold different kinds of
catering functions, varying from personal
wedding banquets to annual dinners hosted by
enterprises. Some catering services have also
been extended outside the hotel properties, serving food and beverage items to
customers in remote locations upon customers requests, such as a private party
organized inside a clubhouse.
Different from hotel restaurants which operate
daily, the banqueting service is on demand basis
which always requires advanced reservations by
customers. The demand for banquet staff is less
stable when compared with restaurants and may
involved the recruitment of more part-time staff in
this department, especially in the peak seasons of
events.
In Hong Kong, hotel catering events are usually

organized in several different formats. Round
tables are commonly used in the set-up for
Chinese menu functions, as well as some Western
menu functions. Set menus are generally preferred
in most catering events. And some organizers
would prefer choosing buffet style which is
suitable for offering meals, particularly in breakfast and lunch when time is limited
for a whole-day program.
163
_____________________________________________________________________
Additional Information:
Buffet is a meal-serving system where patrons serve themselves. It is a popular
method of feeding large numbers of people with minimal staff. Customers select food
from a display, and it is consumed either seated at a table or standing.
There are different types of buffets. One form is to have a line of food serving
sections filled with fixed portions of food; customers take whatever food items they
want as they walk along and pay at the end for each dish. A good example is a
cafeteria.
(i)
Well-known in Hong Kong is the all-you-can-eat buffet, where customers pay

a fixed price and help themselves consume as much food as they wish in a
single meal. This type of buffet can be either breakfast; luncheon or dinner and
is found often in restaurants, especially in hotels here in Hong Kong.
As a compromise between self-service and full table service, a staffed buffet
may be offered. Here diners bring their own plate along the buffet line and are
given a portion from a server at each station. This method helps reduce food
wastage and is becoming more common in Hong Kong.
(ii)
Another style of buffet is the traditional buffet offered in Sweden, the

smrgsbord, which literally means table of sandwiches.
(iii)
Counter, Cafeteria or Self-service

Customers collect a tray or plate from the beginning of the service counter and
move along selecting their meal and then pay and collect appropriate cutlery.
Customers may stand or sit while dining, and may also take food away.
Schools and work cafeterias are good examples.
(iv)
Tray line
Queuing in a line past a service counter and choosing menu requirements.
164
Buffet in Hong Kong
Dessert buffet in a Hong Kong restaurant
ACTIVITY 3.2
Write about the last experience you attended a buffet, either in Hong Kong or
abroad.
1.
How may different food items were offered?
2.
What was the service like?
3.
Was there sufficient food offered during the entire buffet?
_____________________________________________________________________
165
Cocktail reception is another common but less formal catering event that can be
provided by hotels. Only finger foods and drinks are provided during the events and
no formal dining tables and chairs are required in the set-up for a cocktail reception.
Hotels, which provide banqueting facilities and services are always equipped with
banqueting kitchens (An example of kitchen layout will be provided and explained in
the later section). The setting of a banqueting kitchen should be spacious which
allows mass production of food items required for every single event. In some hotels,
special preparation areas are also available in adjacent to the banquet kitchen for the
plating of dishes as the end stage of food production as shown in Figure 3.1. Movable
warmers are always used to transport and keep prepared food in good condition
before serving them in the banquet rooms.
Kitchen Staff
Movable
warmer
Meat
Sauce
Potato
Vegetable
Garnish
table
From
To
banquet
banquet
kitchen
room
Plating procedures are completed in the assembly line of the preparation area.
Figure 3.1Banquet Preparation Area
166
NoteSome hotels can cater for functions/banquets outside their establishment.

The use of refrigerated vans and trucks is necessary for the transportation of food
items.
Conference in a Hotel
Special Function at a Hong Kong Hotel
ACTIVITY 3.3
From the list below, which can be described as a function, banquet or event?
Service style
Function
Chinese wedding
Hong Kong Hotels Association
Gala Ball
Premiere of a new film starring
Tony Leung Chui Wai
The launch of a new car for the
Hong Kong market
Conference dinner for the
management of Hong Kong
Tourism Board
167
Banquet
Event
ACTIVITY 3.4
Can you think of any outside catering opportunities here in Hong Kong, for
example a hospitality tent or booth at the Annual Dragon Boat Racing at Stanley?
Give three other opportunities that you consider would be profitable in Hong
Kong. Browse through the following website: www.discoverhongkong.com for
more examples.
Outside catering
d)
Room Service
This is the service provided in a hotel that

allows customers to order food and drink to be
delivered to their rooms.
Although not all hotels have room service
available for their customers, such a service
does give conveniences and enhance guest
satisfaction during their stays. Customers who
order food and beverages to be delivered to their
rooms can enjoy high privacy and personalized services in their dining experiences.
In order to enhance the efficiency of this service unit, the room service department
should be located conveniently near the kitchen and the service elevators. Some hotels
offer 24-hour room service which enable customers to place food orders at any time,
ranging from breakfast to night owl menus. Orders are normally taken by room
service staff through telephone and some hotels have assigned such a responsibility to
the telephone operators which serve as centralized points for handling all internal and
external phone calls.
168
To ensure the freshness of food orders, hot dishes

are kept in the warmer inside the service cart
before being delivered to the room. Besides, close
communications
with
the
housekeeping
department are essential to ensure no used trays
and dishes are kept outside the guest rooms. In
order to reduce the workload of room attendants,
floor checks are performed regularly by room
service staff to ensure the hygiene and tidiness of corridors in each hotel floor.
This service will depend upon several factors:
z
Typically found in larger city hotels, especially airport hotels;
Level of service and menu vary;
Challenges:
Delivery of orders on time;
Making it a profitable department within food
and beverage;
Avoiding complaints, e.g. food being cold or
delivered late; and
Forecasting when the busy times will be during a
day or week.
169
Room service
ACTIVITY 3.5Comparison Among Different Types of F&B Services in a

Hotel
By referring to your dining experience plus descriptions from the handbook or in

these supporting materials, discuss with classmates in groups of 4 and try to
comment the different types of F&B services based on the attributes provided.
Restaurant
Banquet
Room
Service
Service
Service
Types of menu,
e.g. la carte or
table dhote
(if provided)
Degree of
interaction or
communication
between
service
staff and customers

in the dining
experience
Degree of team
work among
service staff
170
e)
Bar Management
Bar management involves the functions of planning, organising, staffing, leading and
controlling. Besides, a bar managers responsibilities often include coordinating,
training and evaluating the staff. Bars are run by managers that have a sound
knowledge in the making, brewing and distillation of wines, beers and spirits, and also
the ability to make alcoholic and non-alcoholic cocktails. Other duties may include:
z
Supervising the ordering and storage of wines;
Preparation of wine list;
Overseeing staff, rotas and training;
Scheduling of staff;
Maintaining cost control;
Assisting in wine selection by customers;
Correctly serving wine; and
Knowledge of other beverages.
Hotel bar
171
Restaurant bar in Hong Kong
Lobby bar in a Hong Kong hotel
f)
Stewarding Department
The correct cleaning, drying and storage of all equipment used in the preparation and
cooking of food is critical to prevent the spread of bacteria and cross-contamination.
Responsibilities of the Chief Steward are:
Cleanliness of back-of-house;
Washing of pots and pans and other kitchen equipment;
Cleanliness of glassware, china and cutlery;
Inventory of chemical stock;
Maintenance of dishwashing machines; and

172
z
g)
Pest control, where necessary.
Staff Canteen
Most hotels have their own staff canteens which are

always managed by the food and beverage department.
In some cases, hotel appoints catering company in
managing and offering food and beverage services for
employees restaurant. Some of them operate 24-hour a
day which provide free meals to staff working in different
shifts. Operational cost would not be counted as an expense
of the food and beverage department but budgeted by the
financial controller of the hotel as a cost of the HR
department. Besides offering set meals to staff, some hotels
operate their canteens in buffet style which provide more flexibility and food choices
to their employees.
173
2.
Organisation of Restaurant and Duties of Key Positions

Manager
Assistant
Manager(s)
Host and/or
Captain (A)
Captain (B)
Captain (C)
Bartender
Cashier
Station
Station
Station
Waiter (A)
Waiter (B)
Waiter (C)
Waiter (A)
Waiter (B)
Waiter (C)
Figure 3.2Restaurant Structure

a)
Food and Beverage Manager
The responsibilities of a Food and Beverage Manager will typically cover a

number of areas. They will have the sole responsibility for the day-to-day
running of the F&B department and ensuring budgetary controls while
overseeing pricing and purchasing in all food and beverage areas. They will also
be involved in the recruitment and supervision of a highly skilled F&B team and
be responsible for the creation and implementation of seasonal F&B marketing
strategies including input into menu planning. Their responsibilities can also
include:
174
z
Dealing with all matters concerning spirits, wines and beers;
Ensuring that the profit margins are achieved for each food and
beverage outlet;
Purchasing, receiving, storing and issuing liquor as well as controlling

the overall inventory;
Interviewing and selecting staff;
Training of staff for supervisory level;
Promotion of the beverage department and marketing;
Co-ordinating requests from other departments within the hotel;
Complying with health and safety regulations; and
Holding regular meetings with section heads to ensure that all

departments are working efficiently.
ACTIVITY 3.6
You are employed as a Food and Beverage Manager with a major hotel in Hong
Kong. Make a list of the duties that you think you would be responsible for during
the course of one weeks work.
ACTIVITY 3.7
You are employed as a Bar Manager in a major hotel in Hong Kong. Make a list of
the duties that you think you would be responsible for during the course of one
weeks work.
175
b)
Restaurant Manager
A Restaurant Manager can also be referred to as the maitre d' (short for maitre
d'hotel which literally means "master of the hall"). In a suitably staffed restaurant
or hotel this person is in charge of assigning customers to tables in the
establishment, and dividing the dining area into areas of responsibility for the
various waiting staff on duty. He or she may also be the person who receives and
records advance reservations for dining, as well as dealing with any customer
complaint and making sure all servers are completing their tasks in an efficient
manner. In some localities or traditions, particularly small organisations like a
single restaurant, the post is also known as the headwaiter, host or restaurant
manager. Their duties include daily operations, staffing and human resources,
legal aspects of the business, accounting, finance, marketing, advertising and
public relations. Their duties also extend to the followings:
c)
Responsibilities to the customers;
Responsibilities to the employer;
Responsibilities for health and safety;
Responsibilities for staff training; and
Interviewing and selecting new staff.
Assistant Restaurant Manager
An Assistant Restaurant Manager will assist the Restaurant Manager in the

organisation and running of the restaurant. They will assume full responsibility
when the Restaurant Manager is unavailable, on leave or absent. Their duties will
include daily operations and staffing and will also extend to:
Responsibilities to the guests;
Responsibilities to the employer;
Responsibilities for health and safety;
Responsibilities for staff training; and
Helping and assisting the Restaurant Manager with interviewing and

selecting new staff.
176
d)
Station Head Waiter or Section Supervisor
This person is responsible for a team of staff serving a set number of tables in the
restaurant or function; this is known as a station.
e)
Station Waiter
In larger hotels this position is sometimes called a chef de rang. This employee
will work under the direction of the Station Head Waiter and serve customers.
f)
Waiter/Waitress
This employee will work under the direction of the Station Waiter and is usually
an apprentice or a person who is just beginning to learn the skills of serving
customers.
ACTIVITY 3.8
Describe the roles of the staff positions listed below:
Position
Responsible to:
Restaurant Manager
Assistant Manager
Section Supervisor/ Captain
Station Waiter
Waiter/Server
177
Waiting staff at work
Helping a customer
178
3.
Organisation of Kitchen and Duties of Key Positions
Head/ Executive Chef
Sous Chef
Sauce
Roast &
Chef
Grill Chef
Commis
Commis
Fish Chef
Vegetable
Pastry
Pantry
Relief
Chef
Chef
Chef
Chef
Commis
Commis
Commis
Commis
Apprentice
Apprentice
Apprentice
Apprentice
Apprentice
Figure 3.3Example of a traditional kitchen brigade in a large hotel
179
Apprentice

a) Head Chef / Executive Chef
Executive chef is instructing kitchen staff
Chef at work
In large establishments the duties of the Head Chef / Executive Chef are mainly
administrative; only in small establishments would it be necessary for the Head
Chef to be engaged in handling the food. The functions of the Head Chef /
Executive Chef are to:
Organise the kitchen;
Compile the menus;
Order the food;
Show the required profit;
Engage the staff;
Supervise the kitchen (particularly during service hours);
Advise on purchases of equipment;
Be responsible, in many cases, either wholly or partially, for the stores,

still room and the washing up of silver crockery etc.;
Be responsible for guest satisfaction; and

180
z
Ensure food quality and consistency.
The Head Chef / Executive Chef also has to work in conjunction with:
z
Other chefs and cooks;
Food and beverage staff;
Function staff; and
Kitchen stewards.
NoteIn the late nineteenth Century, when labour in Europe was relatively cheap,
skilled and plentiful, the public demand was for elaborate and extensive menus. In
response to this, Auguste Escoffier, one of the most respected chefs of the era,
devised what is known as the partie system. The number of parties required and the
number of staff in each will depend on the size of the establishment. This system is
still used to some extent in today's large hotel kitchens.
Head Chef giving instructions to staff
b) Sous Chef
The Sous Chef relieves the Head Chef when they are off duty and is the Chefs
'right hand'. Their main function is to supervise the work in the kitchen so that it
runs smoothly and according to the Chefs wishes. In large kitchens there may be
several sous-chefs with specific responsibility for separate services such as
banquets and grill room.
181
c)
Station Chef
Each Station Chef is a senior chef in charge of a section of the work in the
kitchen, such as sauces and soups, fish, vegetables, roast or pastry. This is the job
of the specialist. The Station Chefs organise their own sections, delegate the work
to assistants and are in fact the 'backbone' of the kitchen.
Kitchen staff at work
Brief descriptions of responsibilities of different Station Chefs are as follow:

Sauce chef
Responsibilities include the saut station and preparation

of most of the sauces
Roast and Grill chef
Responsible for all grilled/broiled/roasted items
Fish chef
Responsible for all fish and shellfish items
Vegetable chef
Responsible for all hot appetizers, soup and

vegetable/starch/pasta
Pantry chef
Responsible for cold appetizers, canaps and salads
Relief Chef
Literally the turning chef, this chef fills in at any

position
Pastry chef
Responsible for all baked items and sweets
182
d) Assistant Cooks / Commis

The Station Chefs are assisted by commis or assistant cooks, the number varying
with the amount of work done by the section, e.g. the vegetable section is larger
than the fish section due to the quantity of work to be prepared, so there are more
assistants in that section. The Assistant Cook is usually capable of taking over a
great deal of responsibility, and in some cases will take charge of the section
when the Chef is off duty.
e)
Apprentice
The apprentice is learning the trade and rotates among the parties to gain
knowledge of all the sections in the kitchen.
For those of you who still desire to become a Chef, the main element that is
required is hands-on experience. This experience coupled with an education in
the culinary arts has the potential to give you an opening in the culinary world.
You should gain this experience as early as possible, perhaps by working in a
restaurant while you are in high school.
Even if you are not cooking food, you will still have the chance to observe and
understand what is needed for the preparation of meals for a large number of
people. From this starting point you can decide whether you want to become a
chef.
183
ACTIVITY 3.9
Explain the differences between a Sous Chef and a Chef de Partie. What are their
roles within a kitchen?
ACTIVITY 3.10
Describe the role that an Executive Chef would have in a large hotel in Hong Kong
today. Use the criteria listed above and give six important functions that you think
would be necessary for this position.
184
4. Relationship Between Food and Beverage Department and Other Departments
a) Rooms Division
F&B department always has coordination with Rooms Division in performing
different duties. For example, in some hotels, they are supported by the telephone
department in taking room service orders. Some housekeeping departments would
also help the F&B department to collect used trays and utensils after the consumption
of food items by in-room guests on each floor. Besides, it is the responsibility of F&B
department to give support to the executive lounge in providing snack and beverage
services to the hotel guests.
b) Engineering
Engineering department takes its responsibility to maintain all restaurant and kitchen
facilities in good condition. In general, engineering staff will have close coordination
with the F&B department and perform their duties, like repairing and conducting
maintenance tasks for all kitchen equipment in a regular basis or upon request.
c) Security
F&B department relies heavily on the support of security department in ensuring the
safety and security in its operations. For example, the F&B department will inform
the security in advance if large-scaled conferences or banqueting events are to be held
in the property, so safety and security measures can be formulated and executed to
avoid any risks and uncertainties.
d) Human Resources
The relationship between human resources department and F&B department is similar
to those mentioned earlier with the front office and housekeeping departments. The
need of F&B department in recruiting a large quantity of casual staff in case of peak
seasons and large-scaled events relies heavily on the support of the human resources
department.
185
e) Sales and Marketing

F&B department should have close communication with sales and marketing
department which aims at fulfilling the sales and marketing objectives set by the hotel
in each financial year. For example, banqueting menus and menus of all outlets are
always submitted to the sales and marketing team for formulating sales and
promotional strategies to attract more business for the company.
f) Purchasing
F&B department relies on the purchasing team for ordering food materials in its daily
operations. Close coordination are required between the departments for purchase
decisions, such as quantities, types and prices of food materials to be ordered.
g) Accounting
The accounting department gives advice to the F&B department on budgeting and
business performance analysis. Head of F&B department should work closely with
the accounting department to set targets on sales, profit and cost control which can be
in monthly or yearly basis.
186
3.1.2 Classification of Food and Beverage Services

Food and beverage (F&B) services refer to the provision of different kinds of food
and drinks to customers in different types of premises. As the scope of food and
beverage services is very broad, the ways of classifying them are various without a
standard. Recommended below are some common methods in classifying the food
and beverage services.
1. Classification Based on Market Segments / Types of Customers

On simple way of classification is based on different types of market segments or
target customers of the food and beverage services. Figure 3.4 is an illustration of how
food and beverage services can be grouped into different market segments.
Different Markets of Food and Beverage Services
Hotel Market
Leisure Market
Business and Industrial Market
Student Market
Retail Market
Transportation Market
Health Care Market
Other Public Sector Market
Figure 3.4The Market Segments or Customer Types in Food and Beverage Services
187
a)
Hotel Market
Service providers in the hotel market represent

those restaurants or outlets which provide food
and beverage services inside the hotel properties
for their customers, many of them are owned by
the hotels as sub-units in serving the hotel guests
and generating extra income for the companies.
b) Leisure Market
Leisure
market
refers
to
those
restaurants
operating in the sites of tourism attractions or

leisure places. For example, food and beverage
services available in attractions, theme parks, club
houses (e.g. gold club) or snack counters located in beaches.
c)
Business and Industrial Market
Most of them are purposely built inside the

commercial or industrial buildings which provide a
convenient dining place for those who work in the
same building.
d)
Student Market
Cafeterias or canteens operated in schools or
universities which provide cheap food and
beverage services to students and staff in the
properties.
188
e)
Retail Market
It generally refers to those self-service operations which

sell food and beverage items for on-site consumption
(usually quick turnover) or off-site consumption (take
away). For example, food courts in department stores,
convenient stores or vending machines.
f)
Transportation Market
It refers to food and beverage services provided in

transportation, such airplanes, rails and cruises.
Food and beverage outlets which are located at the
transportation terminals, such as airport and cruise
terminals are also categorized under the transportation
market.
g)
Health Care Market
Food and beverage services in the health care

market basically refer to meals provided in
hospitals and nursing homes. Since the main
target group involves patients or people with
health concerns, more emphasis would be put
on to the food control with ingredients
suitable for the diners.
189
h)
Other Public Sector Market
Food and beverage operations owned by the government or run by the contract
caterers as approved by the government can be categorized under the public sector
market. Examples in this category include catering service provided in prisons, police
stations and military campuses, etc. Most of the operations are subsidized by the
government and non-profit in their natures with cost minimization as their core
objectives.
190
2.
Different Modes of Operations
Besides classified by market segments and customer types, food and beverage
services can also be categorized into:
Independent ownership or chain ownership; and at the same time
positioned as profit making focused or non-profit making focused in their

operations
a)
Independent Ownership
Usually refers to small family-run food and beverage services where the owners have
complete control. This was the only existing option before the emergence of chains.
These food and beverage services do however have the highest failure rate. You often
find that groups are made up of independently-run food and beverage services.
Depending on the location, the clientele may vary accordingly. However, business
usually relies on local customers or its neighbourhood. Examples of independent
ownership of food and beverage services in Hong Kong would be family-owned and
operated.
b)
Chain Ownership
There are many food and beverage service chains in Hong Kong, the Mainland, Asia
and other parts of the world. These chains can be grouped into single-concept chains
and multiple-concept chains. The general public usually has no idea multiple-concept
foodservices chains are owned by the same company.
Single-concept chains includeMcDonalds, MOSS Burgers, Subway,

Burger King and KFC.
Multiple-concept chains includeMaxims Catering Limited operating

fast food, Chinese and Western fine dining restaurants; Lan Kwai Fong
operating bars and fine dining restaurants; King Parrott Group and Igors
operating bars, theme restaurants and specialty restaurants. Usually they
191
have a centralised reservation system and some chains offer franchise

opportunities.
The opportunities for promotion are considerable as they usually have a strong local
and international brand identity. Normally, a percentage of sales is automatically
taken for advertising. Again, depending on the location of restaurants the clientele
may vary accordingly. Many non-adventurous tourists prefer these international food
services chains given their consistency in quality and service. Examples are:
International food services chain McDonalds, Burger King, KFC, Moss

Burgers, Pizza Hut, Subway, Tanyoto Hotpot, COVA, Haagen-Dazs and
Outback Steakhouse, Starbucks Coffee, TGI Fridays.
c)
Local food services chain Maxims Catering Limited, Lan Kwai Fong,
Igors, Caffe Habitu, King Parrott Group, Caf de Coral.
Profit Making Focused
Most food and beverage services available in the market are commercial-based which
aim at generating profit. They include general restaurants, restaurants in hotels, fast
food restaurants, bars and club restaurants, etc.
d)
Non-Profit Making Focused
Food and beverage services which are non-profit making focused are mainly
subsidized or welfare in their nature. Cost reduction is emphasized in the operations,
which explains their relatively low prices when compared with those profit-oriented
ones. Some of these food and beverage services may even provide meals for free.
Common examples of these kinds of food and beverage services include cafeteria of
enterprises, school canteens and cafeteria in hospitals, etc.
Figure 3.5 below shows a detail classification of food and beverage services based on
the modes of independent ownership or chain ownership; and the directions of
profit making focused or non-profit making focused.
192
Food and beverage

services
Chain ownership
Independent
ownership
Open market
Restricted market
Employee catering
Institutional catering
Hotels
Travel catering
Contract food service
Schools
Restaurants
Clubs
In-house caterer
Universities and
colleges
Bars
Contract food service
Hospitals
Fast food and take
Function and event
Military
away
catering
Prisons
Figure 3.5Classifying Food and Beverage Services Under the Dimensions of Profit
Making Focused and Non-profit Making Focused
Source: Davis, B. et, al (2008). Food and Beverage Management. 4th ed. Burlington, Mass:
Elsevier Butterworth-Heinemann
193
3. Common Examples of Food and Beverage Services and Their Characteristics
Since types of food and beverage services are numerous, only 4 common examples of
food and beverage services would be focused and introduced in this section:
Fine dining restaurants;
Casual dining restaurants;
Fast food restaurants; and
Bars
Different food and beverage services have their unique characteristics and can always
be reflected by their menus, services and themes. Their differences as stated as
follow:
a)
Fine Dining Restaurants
Fine dining restaurants are those establishments that offer very high standards in all
aspects of their operation an extensive la carte menu, silver service, good quality
facilities and dcor, service accompaniments, etc. They can be found in four and five
star hotels or as free standing restaurants. Table 3.1 shows some characteristics of a
fine dining restaurant.
Service Staff in a Fining Dining

Restaurant
194
Types
Characteristics
Fine Dining
Menu
Restaurants
Serve A La Carte menu;

Beverage menu with long lists of wines and alcohols are
always provided and is separated from the main menus;
Food are cooked-to-order;
Orders can be customized according to the customers
preferences;
Emphasis on using high-quality and fresh ingredients;
High-priced menu.
Service
High staff-to-guest ratio;
Low seat turnover;
Some require membership and dress code;
Dining etiquette is required;
Well-trained and well-groomed staff;
Full table service with formal table setting;
Unwritten rules on tipping;
Service charge of 10% is required;
Some may require advanced reservations of customers.
Theme
Well-decorated;
Spacious which provides certain levels of customers
privacy;
Quiet and comfortable dining environment;
Project a classy and elegant atmosphere.
Table 3.1Fine Dining Restaurants
195
b)
Casual Dining Restaurants
A restaurant that serves moderately-priced food in a causal atmosphere is called a

casual dining restaurant. Such restaurants usually provide table service and comprise a
market segment between fast food establishments and fine dining restaurants. In terms
of menu, service and theme, casual dining restaurant has the following characteristics:
Casual
Menu
Dining
Serve A La Carte menu, buffet and healthy food;
Restaurants
Some provide set menus in certain occasions, e.g. lunch menu

and tea-set menu;
Drink list is either combined with or separated from the main
menu with less choices on wine but beer when compared with
fine dining restaurants;
Dishes are moderately-priced;
Generally provide more choices of dishes than fine dining and
fast food restaurants;
Food can be pre-cooked or cooked-to-order.
Service
Low staff-to- guest ratio when compared with those in fine
dining restaurants;
No formal dress code or dining etiquette is required;
Full table service with simple table setting, and customers
order their food from a counter and serve themselves before
paying.
Service charge of 10% is required by most of the restaurants.
Theme
Less formal in decoration when compared with fine dining
restaurants;
Project a relax atmosphere
Table 3.2Casual Dining Restaurants
Under the category of casual dining restaurants, there are three extended types of food
and beverage establishments which are commonly seen in Hong Kong, including
(i) caf; (ii) specialty restaurant; and (iii) cafeteria. Variations in their characteristics
196
when compared with the traditional casual dining restaurants can be observed and
compared as follow:
(i) Caf
A small social gathering place (shop) which sells food and drink.
Cafs
Menu
Simple menus with limited choices for customers
selection;
Mainly provide beverage items rather than food items;
Only light foods or easy-to-prepared items are provided;
Menus can be in the format of printed booklets or simply
presented at the sales counters;
Customers can either choose to dine-in or take-away the
orders.
Service
Low staff-to-guest ratio;
Self-serviced: customers are required to go to the counters
for ordering and collecting their own orders;
Free seating and no reservation is needed;
No table set up;
Generally no service charge is imposed;
Servers should have certain knowledge about coffee and
give suggestions to customers if necessary.
Theme
Comfortable seats which encourage customers to stay
longer and socialize with others for various purposes,
including business and gathering with friends;
Home style decoration with warm colors and lightings to
create a relax and casual atmosphere;
Open-kitchens which create a friendly environment and
high transparency in operations.
Table 3.3Caf
197
(ii) Specialty Restaurants

A specialty restaurant was defined as a dining establishment that emphasized on one
particular food product or one type of ethnic cuisine in its menu and in its advertising.
Specialty
Restaurants
Menu
z
Choices are moderately limited based on their specialties;
Food and beverage items ranged from ethnic to healthy

cuisine;
Generally
emphasis
on
unique
features
such
as
health-conscious market salad bar, Non Genetic Modified

(organic) food and beverage; traditional / local food e.g.
spicy cuisine in Sichuan, and hot dogs and milkshakes
provided in classic American diners, etc;
z
Menus can be in the format of printed booklets or simply

presented at the sales counters.
Service
z
Varied from low staff-to-guest ratio to full service.
Theme
z
Specialty food service establishments are those whose focus

is on maximizing the uniqueness of food and beverage
concepts, therefore, varied from simple decoration to
well-decorated atmosphere;
Create a friendly environment;
Table 3.4Specialty Restaurant
198
(iii) Cafeteria
A cafeteria is a type of food service establishment in which there is little or no table
service. A cafeteria can also be a restaurant in which customers select their food at a
counter and carry it on a tray to a table available after making payment, if necessary.
It is also a dining area in an institution where customers may select meals at a counter
which are then purchased. Alternatively meals may be brought in from elsewhere and
consumed on the premises.
Cafeteria
Menu
z
Choices are always limited;
The menu items available at cafeterias usually cover a variety

of tastes, e.g. rice or noodles with a choice of vegetable, meat
or fish. Soups, sweets and beverages are also available;
Customers can simply refer to the brightly lit menus with

photographs near the counters for choosing their orders;
Customers can either choose to dine-in or take-away the

orders.
Service
z
Very low staff-to-guest ratio;
High seat turnover;
Counter: Customers line up in a queue at a service counter

and then choose their menu items. The chosen items are then
placed on a tray and taken to the payment point;
Free flow: The selection is counter service. Customers move

at will to random service points exiting via a payment point;
Supermarket: Island service points within a free flow area;
No table set up;
No service charge is imposed;
Less staff-to-guest interaction.
Theme
z
Simple decoration;
Narrowwhichcannotprovidecertainlevelsofcustomersprivacy.
Table 3.5Cafeteria
199
c)
Fast Food Restaurants
Customer demand has resulted in a rapid growth in fast food outlets here in Hong
Kong. There are a variety of establishments offering a limited to very comprehensive
choice of popular foods at reasonable prices. Some establishments may be small and
suited to the local area offering local delicacies, whereas others may be part of an
international chain employing a particular theme, e.g. the type of food and range of
items available depends on the type and location of the establishment.
Fast Food
Menu
Restaurants
Choices are always limited;

Generally provide quick-food which are easy in
preparation and convenient for take away, e.g. burgers, hot
dogs, chicken, pizzas, sandwiches and lunch box;
Items generally have lower health values when compared
with other types of restaurants;
Cheap menu items which are affordable by all general
public;
No book menu is available in fast food restaurants and
customers can simply refer to the brightly lit menus with
photographs near the counters for choosing their orders;
Food ingredients are semi-processed in central kitchen
before delivering to the restaurants;
Food can be consumed either on the premises or taken
away.
Service
Very low staff-to-guest ratio;
Self-serviced: customers are required to go to the food
counters for ordering and picking up their own food;
No table set up;
No service charge is imposed;
Less staff-to-guest interaction;
There is little or no waiting time;
200
Long hours of operations: some operate 24-hours a day.

Theme
Modern in decoration;
Sharp colors and logos are always used to create a unique
image of the brand;
Sharp uniforms of staff help strengthening the brand
images of restaurants.
Table 3.6Fast Food Restaurants
Hong Kong fast food
201
d)
Bars
A bar can be part of a larger operation, like a restaurant, or it can be an individual

business. The physical set-up of bars is critical to set the ambience and the theme of
the establishment. A bar also allows customers to meet and socialise for both business
and pleasure. There are many bars in Hong Kong, mostly in tourist areas and scenic
locations, e.g. Lan Kwai Fong, SoHo, Tsim Sha Tsui, Wan Chai, the Peak and along
the harbour front. Most bars will have a quick snack menu available for the customers
to choose from. The profit percentage from beverages is higher than that from food
and, unlike food, beverages can be held over if not sold.
Bars
Menu
Mainly serve beverage items, especially alcoholic drinks,
such as beer, cocktails and wines;
Food provided are subsidiary and easy-to-prepared in
nature which generally include snacks and finger foods;
Some provide discount in non-peak hours (happy-hour
offers) to attract more businesses.
Service
Most of them operate in the evening;
Only customers over 18 are served;
Some require membership for entrance;
Service charge of 10% is required;
Bartenders and servers should have professional skills and
knowledge of beverage items.
Theme
Always have a bar table with bartenders preparing drinks
visible to the customers;
Dimmer lightings when compared with restaurants;
Can have different themes which mainly depend on the
entertainment provided to customers, e.g. discos are
usually equipped with large dance floors with DJs or live
bands playing music for the customers; sports bar are
usually equipped with large TV screens which allow
customers to enjoy watching sport events.
Table 3.7Bars
202
Lan Kwai Fong
Bar Area
203
ACTIVITY 3.11- Different Markets in the Food and Beverage Sectors

By referring to Figure 3.4 which shows the scope of the food and beverage
sectors, try to match up the following examples to their right markets.
Examples
Markets
1. John buys a coke from 7-Eleven.
A. Hotel market
2. May decided to stay and have her

lunch at school instead of going
out.
B. Leisure market
3. Patrick goes to have Christmas

buffet in ABC Hotel.
C. Business and industrial market
4. Christine is wondering if meals are

included in her train ticket.
D. Student market
5. Alex doesnt like the food provided

in the elderly home.
E. Retail market
6. As Mary would be very busy, she

can only go to the restaurant near
her office for lunch today.
F. Transportation market
7. Peter thinks that the food in the

Ocean Park is a bit expensive.
G. Health care market
204
ACTIVITY 3.12
Explain the differences between an independent and chain ownership restaurant.
List examples of these two types of restaurants which are available in Hong Kong.
ACTIVITY 3.13
Can you give three examples where a major restaurant brand name is operating
inside a hotel in Hong Kong?
205
ACTIVITY 3.14
1.
Explain the differences between a Cafeteria and a Caf.
2.
Which would you prefer and why?
3.
What type of service style is used in each?
206
ACTIVITY 3.15
There are many theme bars in Hong Kong. Search the following areas and list four
different theme bars that you can find?
1.
Lan Kwai Fong
2.
SoHo
3.
Tsim Sha Tsui
4.
Wan Chai
207
ACTIVITY 3.16A Study of Western Food and Beverage Operations in Hong

Kong
Based on the descriptions of the above table about the different types of Western
food and beverage operations in Hong Kong, discuss with your classmates and try to
complete the following table according to your dining experience or information
collected from the Internet.
Types of F&B
Fine dining
Casual
Fast food
Services
restaurants
dining
restaurants
restaurants
One Local
Example
Target
Segments
Characteristics
of Menu Items
Service
Quality
Price or
Average
Spending Per
Person
208
Bars
3.2 Food and Beverage Service Principles
3.2.1 Basic Knowledge of Menus

Menus were once used as a list of foods in a random order that the patron would
choose from, including raw, prepared and cooked items. Not until the 19th Century did
menus become more individual with different courses defined. With the formulation
of menus, other things began to influence their structure such as the artistry and flair
of different cookery methods and the creation of different styles or dishes named after
famous people, e.g. Peach Melba, named after Dame Nellie Melba, a famous opera
singer of her day.
As more people moved and settled from country to country they brought with them
different styles of food and service resulting in a broad variety of restaurants offering
an assortment of ethnic dishes. There are many types of food, service styles and
menus on offer in Hong Kong that satisfy different budgets and tastes.
1.
The Five Main Food Groups
Establishing a menu format is helpful in ensuring that each of the five food groups is
represented. This will make certain that healthy balanced items are available from the
menu. There must be at least one food item from each category on the menu:
-
Starchy foods: Potatoes, pasta, rice or noodles, etc.
Fruit and Vegetables: Mango, melon or broccoli, etc.
Meat, fish and other non-dairy sources of protein: Meat, e.g. pork, beef or
chicken, etc. Fish, e.g. grouper, sea bream, etc. Non-dairy sources of protein, e.g.
tofu, red beans or soya products, etc.
Milk, eggs and dairy foods: Cream, cheese, yogurt or sour cream
Fat-containing Foods and sugar-containing foods: Cheese, bacon, eggs, fatty

cuts of meat. Dried fruits, canned fruits, sauces and soups, sugar-containing ice
cream
209
There are many ways in which a person can stay healthy throughout their lifetime.
One way to stay healthy is to eat a balanced diet. The five main food groups are listed
below, with information of each provided.
NoteWhat is a Serving? An individual quantity of food or drink taken as part of a
meal. An individual portion or helping of food or drink.
Bread, Cereal, Rice and Pasta
To maintain a balanced diet, a
person should eat eat the right
amounts of foods from this
group. The food from this
group gives your body energy.
Milk, Yogurt and Cheese
To maintain a balanced diet, a person should
eat the right amounts of foods from this
group. The food from this group provides you
with calcium, which makes your bones and
teeth hard.
Fruit
group. The food from this group helps keep
your body healthy as fruit contains many
vitamins.
Meat, Poultry and Fish
group. The food from this group provides
your body with protein, which helps your
body grow strong. Nuts and beans are also in
this category as they also provide protein.
Vegetables
group. The food from this group provides
your body with vitamins, just like the fruit
group.
Table 3.8The Five Main Food Groups
210
For more information on healthy diet, visit:

http://www.choosemyplate.gov/food-groups/
ACTIVITY 3.17
Name two menu items for each of the five food groups listed above that would be
suitable when designing a well-balanced menu:
1.
Starchy foods
2.
Fruit
3.
Vegetables
4.
Meat
5.
Fish
6.
Non-dairy protein
7.
Milk
8.
Dairy foods
9.
Foods containing less fat
10. Foods containing less sugar
ACTIVITY 3.18
You have several friends coming to your house for a dinner this weekend. From
the items that you have listed in activity 3.16, assemble a well-balanced menu for
the evening, including one non-alcoholic drinks.
211
2.
Types of Menu
There are many different types of menus. Some common ones include the followings:
a)
la carte Menu
This is a menu with all the dishes individually priced. Items on the menu are prepared
and cooked to order.
b)
Table dhote Menu
Table dhote menu has a fixed number of courses and limited choices within each
course at a fixed price.
A table dhote menu
212
c)
Carte du jour
This menu is a list of dishes that are available from the restaurant on a particular day.
Customers can choose from this list which may be given to them as a menu card on
the table, written on a blackboard or introduced verbally by the waiter/waitress. This
type of menu provides set items at fixed price and would be changed on a daily basis.
d)
Childrens Menu
A childrens menu can be la carte or table dhote and offered in conjunction with
one for adults. Puzzles and pictures are often found on the menu. The dishes can be
prepared very quickly with smaller portion size and lower pricing when compared to
those for adults. This kind of menu is usually available in theme restaurants. Visit
these two web sites to look at some childrens menus.
www.joetheismanns.com
http://allears.net/menu/menus.htm
e)
Banqueting Menu
Banqueting menus can also be table dhote menus (set menu at a set price) when a
large number of people are served at their table at the same time, course by course.
Sit-down wedding banquets are a good example.
f)
Cocktail Menu (finger food)
This menu consists of small items (no more than two bites). There is usually a
selection of items canaps, hors doeuves. Service staff will circulate with a tray of
items which are offered to the standing customers.
z
Usually no menu card
Dishes can be hot or cold
Visit this website to learn more about cocktail foods.

http://entertaining.about.com/od/horsdoeuvres/Hors_DOeuvres_Canapes_and_
Finger_Foods.htm
213
g)
Cycle Menu
A cycle menu is a series of table dhote that are offered in rotation, covering a given
length of time, e.g. one, two, or three week(s). They are simple and easy to make
when comparing with those which require daily changes. These menus are usually
available in industrial catering establishments, cafeterias, hospitals, prisons, colleges.
The length of the cycle depends on:

z
Management policy;
The time of year;
Foods available; and
Cost of items to prepare.
The advantages of using a cycle menu include the followings:
It reduces menu planning time.
It streamlines purchasing procedures.
It helps standardize food production.
It helps the food service become more efficient.
An example of cycle menu is introduced as below:
214
Figure 3.6 An Example of Cycle Menu
215
3.
Comparison of Different Types of Menus
As observed in the previous section, different types of menus have their own
characteristics. As affected by various factors, menus fall into either one of the
following two categories selective and non-selective.
Non-selective menus refer to those with only one single choice available in each
food category.
Selective menus refer to those with a number of choices available in each food
category which provide customers with a higher degree of freedom in selection
when compared with non-selective ones.
Advantages of applying non-selective

menus in operations
Additional staff are not

required in the production;
Simpler and easier to control

purchasing;
Less costly due to the limited

items required; and
Better and
control.
easier
Advantages of applying selective menus

in operations
portion
Often less expensive as the menu

can be balanced with less
expensive items;
A large quantity of food is not

required as you have more
varieties to choose from; and
Items can be frequently updated

based on changes in trends and
seasonality, so as to stimulate the
consumption of target customers.
Table 3.9 Advantages Brought by Selective and Non-selective Menu
216
The comparison of different types of menus in the dimension of selectivity is

provided in Table 3.10 below.
Selective vs Non-selective
la carte Menu
Table dhote
Menu
Carte du jour
Childrens Menu
Banqueting Menu
Highly selective
Less selective to non-selective
Less selective to non-selective
Mostly non-selective to non-selective

Non-selective or advanced requests are required for any
changes
Cocktail Menu
(finger food)
Non-selective since menus are confirmed in advance. True

menus are usually not required or provided in the service
process.
Cycle Menu
Less selective to moderately selective
Table 3.10 Comparison of Different Types of Menus on Their Degree of Selectivity
217
ACTIVITY 3.19
Give three good reasons why a restaurant in Hong Kong would choose to serve a
table dhote menu to its customers during the Lunar New Year.
ACTIVITY 3.20
Among the restaurants that you know or have been to recently, which of them
offer a table dhote menu? Make a list and see how many you can name.
218
ACTIVITY 3.21
Among the restaurants that you know or have been to recently, which of them
offer an la carte menu? Make a list and see how many you can name.
ACTIVITY 3.22
There are several reasons why some restaurants or hotels may choose to use a
cycle menu. Can you give two good reasons?
ACTIVITY 3.23
Among the restaurants that you know or have visited recently, can you name any
of them that use a cycle menu?
219
ACTIVITY 3.24
What are the differences between a selective and a non-selective menu?
ACTIVITY 3.25
What are the differences between a selective and a non-selective menu?
Match the description on the left with the appropriate menu on the right.
1. Of the day's menu
A. la carte
2. Repeats menu after a predetermined period
B. Table d'hote
3. Offers separate food items at separate prices
C. Carte du jour
4. Offers a fixed number of courses at fixed price
D. Cycle menu
4.
Objectives of Menu
z
Menu items are selected not only to please the customers but to make a
menu profitable for a commercial operation;
To identify the food and drink to be offered and portions to be served;
To identify the quantities and quality of food and beverage ingredients to be

purchased;
It contributes in a big way to the businesss market image; and
Menus are effective marketing tools if they are designed with the needs of
the target markets in mind (See 8. - Menu Design).
220
ACTIVITY 3.26
Consider:
1.
The factors which influence or constrain the choice of products to be offered

on a menu, and how the resulting menu will affect other activities in a
business.
2.
Imagine that you are having a dinner party with some friends. What are the
factors you would take into account when deciding what to serve them for
dinner?
ACTIVITY 3.27
List five objectives that need to be considered when planning a menu for a new
casual dining restaurant in either Happy Valley or Tsim Sha Tsui.
221
5. Menu Planning
The menu is a/an:
z
Basic document in food and beverage operations;
Printed document which informs patrons of the products offered; and
Integral part of all other functions of any food or beverage outlet.
Everything starts with the menu. The menu dictates much about how your operation
will be organised and managed, the extent to which it meets its goals, and even how
the building itself certainly the interior should be designed and constructed. It is
the foundation upon which the layout and other design functions are based. The menu
influences every basic operating activity in a food service organization, it affects
management decisions about:
z
Menu items which reflect a balance between profitability and popularity

and are some of the most important decisions that food service managers
have to make
The usage and the space of and equipment requirements for the food service
facility
The production methods
Sources of food and staples suppliers
We can therefore consider the menu to have two broad uses:

z
As a working document for the back of house (kitchen)
As a published announcement to patrons out front
Book menus
222
6.
Considerations in Menu Planning
The menu is the plan used to achieve the

organisations profit objectives and to satisfy
customers desires. The main objective of Menu
Planning is for the business to make a profit
while catering to its customers needs, using all
available ingredients, equipment, physical
surroundings and skills of its employees at a
reasonable cost.
Therefore, during the process of menu planning, top management of a restaurant
should consider numerous factors before coming up with a decision of what and how
food and beverage items should be put into a menu and how they should be priced. A
comprehensive list of considerations is provided below which can be categorized into
4 different dimensions:
Considerations
1.
Descriptions
Customer-related
factors
Types of
The nature of target segments

would affect the decisions of
what items to be provided in a
restaurant. For example, a
restaurant would provide more
healthy food if it mainly targets
on seniors.
The marked prices of food and

beverage items should be
decided by the spending power
of the customers, and the market
positioning of the restaurant.
customers to be
attracted
Spending power
223
Dining sequence
Food items should be placed orderly according to the

dinning sequences of customers. Sequences of items
are always started from appetizers to main dishes and
then desserts.
Special requests
Restaurants should also consider if they have to

fulfill some special requests of customers. For
example, it is very common for restaurants to receive
special requests from hotel guests who have religious
beliefs, such as non-pork meals provided for
Koshers.
2.
Food-related
factors
Besides considering the spending power of target

segments, top management should also think
carefully about the cost of food materials and other
auxiliary costs to ensure a certain percentage of profit
can be achieved.
Cost and price of

the food materials
Supply of food
materials
Managers should ensure the

stable supply of food materials
when planning the menu. Special
attention should be put on food
materials which may only be
available in certain seasons. If
necessary, these items should be
put in the seasonal menu rather
than the regular one.
224
Nutritional values
of food items
A balanced diet is important in this fast-paced

modern city of Hong Kong. Nutritional value should
be one consideration. When planning a menu,
customers preferences for low-fat, high-fibre diets
and vegetarian food items also need to be
considered.
Especially for fast food restaurants, which are now

required to disclose their food ingredients or health
value to the public.
Managers should make sure if they have provided

enough choices for their target segments. Items in
different food categories should be reviewed from
customers points of view and see if any items
should be added or deleted to maintain a good menu
balance.
Variety and
number of choices
Food hygiene and

safety
In order to avoid food poisoning, the restaurants

should re-examine the proposed menu and see if
any high-risk ingredients can be avoid in the
planning stage.
3. Operation-related
factors
Kitchen size and

facilities
Kitchen procedures should be

reviewed to ensure the food
materials proposed can be
handled and stored properly in
the existing kitchen setting.
225
Restaurants
location
Operational hours
Location has close connection with the target

segments of the restaurant. Causal dining restaurants
which are located in commercial districts should
consider having menu items which are easy to be
prepared in order to handle the huge customer flows
during the lunch hours. Due to this reason, fast food
restaurants and cafs are very common in these
districts. Regarding the fine dining restaurants which
are also located in commercial districts, fewer
changes are made on their menus because of their
target segments and market positioning.
Some
restaurants
would
provide different menus at

different time intervals, such
as breakfast, lunch, dinner and
tea menus. These menus are
generally different in their
contents. For example, quick
and easy to make food are
always provided in breakfast
menus for customers who are in
a hurry at the moment.
Skills of kitchen
staff
The menu items proposed

must be communicated to the
kitchen staff. Make sure if the
team has sufficient skills and
abilities in preparing the
proposed dishes consistently with no difficulty.
226
4. Marketing-related
factors
Competitors
practices
Decoration of
restaurants
Benchmarking is applicable
which provides useful
information to restaurants
about what other close
competitors
are
now
providing to their customers. It is a good source of
reference when planning a restaurant menu.
Menu items provided should be matched with the

decoration of restaurant for its unity. For example,
McDonaldsis a fast food restaurant which
provides quick and convenient service. The menu
items are limited when compared with other
restaurants, such as hamburger and French fries.
The decorations are also simple and clear such as
chairs and tables with simple design and plain
adornments.
Design of menu as
a marketing tool
Language used
The design of menu should be attractive and easy to

read which can be acted as an effective marketing
tool to attract potential customers.
Management should be considerate in

offering menus which are written in the
same languages as used by the target
segments. Restaurants which target for
both locals and foreigners should
provide menus with corresponding
languages.
Table 3.11Considerations in the Menu Planning Process
227
Through considering the above 4 factors, top management would be able to design a
menu which can:
z
Cater the needs and preferences of customers by providing the right food in
the right quantities and prices as customers expected;
Ensure the profitability of the business by keeping a good balance between

cost and price;
Fully utilize all resources, including restaurant and kitchen facilities, ordered
food materials and manpower of both service and kitchen staff;
Act as an effective marketing tool to differentiate the restaurant from other

competitors; and
Help to achieve the quality objectives of the business and the quality
standards:
Flavour, texture, colour, shape and flair of the dishes offered.
Consistency, palatability and visual appeal.
Aromatic appeal and temperature of each item.
228
Activity 3.28Designing a Menu for a Theme Restaurant
A.
Work as a team of four and design a menu according to the following

instructions:
1. Decide a theme for your restaurant which is marketable in Hong Kong;

2. Base on your theme and target segments selected, try to design a menu with
the following considerations:
What colour/colours will be used;
Will any photos or graphics be added;
What language/languages will be used;
What kinds of menu items will be available (only the main categories with
a few examples are required);
What types of menu format will be suitable (e.g. la carte or table dhote;
book-folded or window-folded, etc.)
3.
Share and present your ideas in the class and discuss for any suggestions
recommended by other teams.
B.
Now, jot down how your proposed menu would affect the followings:
Purchasing the ingredients
Storing the ingredients
Production of menu items
Serving menu items
229
7.
Menu Pricing
Menu pricing is one of the critical factors to the success of a restaurants business. It
determines how much money the restaurant would make and the perception of how
much customers would be willing to pay for dining in the restaurant. There is no
standardized method in pricing the menu but a few approaches are commonly used by
practitioners for different purposes. Two different approaches of menu pricing are
introduced below:
a)
Cost-based Approach
Cost-based approach is the most popular approach used by

restaurants in pricing their food. Basically, the selling
prices are marked-up from the cost of goods sold. A food
cost percentage is always calculated to represent the
difference between the cost and the actual selling price of
the menu item as shown below:
Food cost percentage
Food cost
=
x 100%
Selling price
In generally cases, the food cost percentages of restaurants are ranged from 20 to 30%.
Some exceptional cases, such as steak and seafood items can have higher food costs
which are quite common and reasonable in some fine dining restaurants. Beverages,
when compared with food items, usually have lower food cost percentages, meaning a
higher profit margin can always be achieved by restaurants through selling of
beverages and alcohols to their customers.
In reality, the calculation of cost is much more complicated. Restaurant managers
have to put into consideration of all expenses in order to figure out the actual profit of
230
running the restaurant. Besides the food cost, expenses like labor and other overhead
cost must be counted. Labor cost involves the salaries paid to kitchen and service staff
in full-time or part-time basis. Overheads consist of rent of stores and equipment, bills
of electricity and gas, laundry cost of table cloths and general cost of maintenance,
etc.
b)
Subjective Approach
Pricing through this approach is not based on the consideration of food production
cost but other factors.
For example, a fine-dining restaurant which aimed at
emphasizing its high quality food and beverage services would choose to set the
highest prices for its menu items when compared with other competitors. Such an
approach can project a luxury image of the restaurant in order to attract the
high-ended customers.
Besides, some fast food restaurants would also use the subjective approach by pricing
some menu items below the market prices (sometimes even lower than the cost) to
attract customers. This lowest price approach can especially help in increasing the
market share and it usually works well under the assumption that customers who
come for a low-priced item would also purchase other items in their dining
experiences.
231
ACTIVITY 3.29Menu Pricing
The following table shows the proposed selling prices and food costs of some
menu items that would be available in a causal dining restaurant opening soon in
next month.
Item
Proposed
Food cost
selling price
Food cost
percentage
French fries with cheese
$25.00
$6.00
Chicken wings (4 wings)
$45.00
$7.00
House salad
$18.00
$6.50
Cheeseburger (with fries)
$50.00
$20.00
Thai-fried noodle
$60.00
$18.00
Strawberry sundae
$30.00
$9.00
1. Try to complete the following table by calculating the food cost percentage for
each item.
2. Comment about the proposed selling prices of all items. Should any
modifications be made based on the information shown in the table? Try to
explain your answer.
232
ACTIVITY 3. 30
Indicate which points need to be considered when planning the following menus?
Tick the appropriate boxes.
Menu
Planning
Customer
Price
Items
offered
Buffet menu
Themed
1.2.1.1.4
menu
Design (book p. 113)
A la carte
menu
Table dhote
menu
233
Skill of
staff
Equipment
available
8.
Menu Design
A menu is anything you use to communicate with your potential customers by

showing them what your restaurant has to offer. There are different types of menus
including traditional hand-held menus, elaborately-printed menus, menu boards and
even verbal menus. Not only does a menu play a major role in establishing market
position and reaching customer expectations, it is probably the single biggest
merchandising and marketing tool you have. Unfortunately many restaurateurs
underestimate the role a menu plays in influencing customers selections and miss out
on major sales and profit-building opportunities.
Virtually everything that is undertaken in the restaurant and how the establishment is
perceived in the identified market is linked to the food and menu. The menu in large
part defines your restaurants image and elevates or lowers your customers
expectations. Having a stained, dog-eared menu handed to you is not a great way to
set the tone for a memorable dining experience.
Therefore, first impression is always important; the entire menu should complement
the operation of the business. Some menus are built around the history of the
establishment or the local area, the cultural setting, cuisine or theme of the restaurant.
The menu cover should reflect the identity or the dcor of the restaurant and
should also pick up the theme, which is effective in creating the correct
image.
The paper or card chosen needs to be of good quality, heavy, durable, stain
and grease resistant.
Menu design should be unique, simple, highly recognisable, and should

develop a relationship with customers. Recognisable designs and symbols
can be carefully chosen to appeal to the target segment identified.
The style of print should be easily read and well spaced. Customers also
recognise and interpret colour differently. Colours are often identified with
elegance, wealth, sophistication and other symbols, e.g. navigation lights
for shipping and aircraft red port side, green starboard side. Through the
use of colour, fast food restaurants design menus to attract customers
quickly.
The task of the menu writer and designer is to direct the customers
attention to the menu items that the restaurant wishes to sell. A
well-identified pattern of customers eye movement can be followed: What
234
the customer sees first after opening a window-folded menu is the centre
inside panel, therefore it is important to use the centre panel to promote
items you most wish to sell. With a book-folded menu the customers eyes
move from the lower right-hand panel to the upper left-hand panel.
z
Clip-on inserts in menus may be used to advertise daily specials and

upcoming events.
Menus that contain little information and no descriptions usually fail to

inspire customers. A menu should be accurate and honest in its attempt to
inform and describe and, above all, reach customers expectations.
Book-folded menus
A Window-folded menu
A window--folded menu
235
ACTIVITY 3.31
From the information you have read above, list six factors that will make your
menu design unique and therefore stand out from those of competitors.
ACTIVITY 3.32
Again assuming you're planning a dinner party, think of a theme you like and
design a menu you feel would be suitable to serve your friends involving this
theme.
Take into account the following aspects of menu design:
Book-folded or a single sheet
Colour
Type of card or paper used
Language used and the font size and type
Size of the menu
Cover design
A book-folded menu
236
ACTIVITY 3.33
Can a menu be used as a marketing tool? List three changes you would like to
make on the menu below to improve its marketing potential:
A book-folded menu
237
ACTIVITY 3.34
Visit several restaurants or hotels, either in person or through their web sites. Look
at their menus and identify the areas that are good and not so good. What can be
changed to improve its potential as a promotional tool for marketing the
establishment? Comment on the followings:
Typeface
Page design
Colour
Language
Size
Cover
Paper
Shape and form
Artwork
238
3.2.2
Basic Knowledge of Food and Beverage Services
1.
Table Setting
a)
Table Setting Procedures
By referring to the video Multimedia Series Hotel, the proper procedures of a

table setup for one cover involve the following steps:
1. Cover the table with a tablecloth if it is required by

the restaurant. Some restaurants would use table mats
to replace tablecloths in setting up a table.
2. Put the side or butter plate on the left side of the table
mat. Put the butter knife on the butter plate at its right
as shown in the picture with the cutting edge facing
left.
3. Put the show plate at the centre of the table mat. Be

reminded that some restaurants have no show plates
on a table setup.
4. Put the main or dinner knife at the right side of the

show plate as shown in the picture with the cutting
edge facing left. And then put the main or dinner fork
at the left side of the show plate.
239
5. Put the soup spoon at the right side of the dinner knife
as shown in the picture.
6. Put the side or salad knife at the right side of the soup
spoon with the cutting edge facing left as shown in the
picture.
7. Put the side or salad fork at the left side of the dinner
fork.
8. Put the dessert spoon at the upper side of the show

plate with its head facing left. Then, put the dessert
fork in between the dessert spoon and the side plate
with its head facing right.
9. Put the water glass at the upper right-hand corner of

the table mat.
10. Finally, put the napkin at the centre of the show plate.
240
b)
Different Kinds of Table Settings
The table setting also portrays the image of the business and the ambience of the
dining areas. The setting should have a centerpiece that performs a solely decorative
function. Care should be taken not to make the centrepiece too large so that there will
be sufficient room to place serving dishes.
High standard hotels and restaurants usually have white linen table cloths and napkins.
Napkins can be folded into many different designs and shapes to add a decorative
atmosphere to the restaurant.
Depending on the type of service, utensils are placed about one inch from the edge of
the table, each one lining up at the base with the one next to it. The glasses are
positioned about an inch from the knives, also in the order of use: white wine, red
wine, dessert wine and water tumbler. A well-laid table can add atmosphere and
ambience to any restaurant.
Formal dinner setting
Lunch setting in a Hong Kong restaurant
241
Lunch setting
(i) la carte setting

z
la carte: Menu with all the dishes individually priced. Cooked to order. List of
dishes.
Table setting: Large joint knife and fork
la carte setting
242
(ii) Table dhote setting

z
Menu is at a set price, usually with two or three courses. Fixed price.
Table setting:
Formal dinner setting
243
Formal dinner setting in a Hong Kong

Restaurant
Table Set for Luncheon
244
c)
Silverware, Tableware and Glassware Used in Hotels and Independent

Restaurants
(i) Silverware and Tableware
Toothpick holder
Butter dish
Soup spoon
Dessert spoon
Butter knife
Fish knife
Salad/dessert knife
Dinner knife
Salt and pepper shakers, escargot tongs, service fork and spoon, escargot fork,
salad/dessert fork, dinner fork
245
Entre plate
Soup Bowl
Flower Vase
Soup Cup & Saucer
Bread and Butter Plate
Demi-tasse cup
and saucer,
Coffee cup &
Saucer
Sugar bowl
Milk jug
Hot water pot, tea pot, coffee pot
246
(ii) Glassware
White wine glass, water goblet, pepper mill, salt and pepper shakers, sugar bowl,
red wine glass,
flower vase, toothpick holder
247
Champagne flutefute
Pilsner glass
Margarita glass
Special cocktail glass
Martini glass
Irish Coffee
Water goblet
Wine glass
Champagne flute
Balloon glass
Liqueur glass
Port glass
248
(iii) Bar Equipment
Cocktail shaker
Measuring jug
Ice bucket and tongs
Boston shaker
Jigger
Wine stopper, wine pourer, wine bottle opener, zester, Hawthorne strainer, ice scoopbar
knife & spoon
Wine bucket and stand
249
ACTIVITY 3.35Table Setting

By referring to the following figure, try to name the items (1 13) in a formal
table setup.
13
10
11
12
1.
8.
2.
9.
3.
10.
4.
11.
5.
12.
6.
13.
7.
ACTIVITY 3.36
1.
Describe the place setting for an la carte dinner at an up-market restaurant.
2.
Describe the place setting for a table dhote lunch at a local restaurant.
250
3.2.3
Restaurant Design and Layout
The layouts of restaurants can be affected by many factors which include the
restaurants themes, styles of services, origins of cuisines, staff-to-guest ratios and
layouts and sizes of the stores, etc. Figure 3.6 shows a sample floor plan of a
mid-scaled restaurant.
Store Room
Room
Manager
Kitchen
Side Station
POS
POS
Side Station
POS
Bar
Section B
Section A
Exit
Section C
POS
Cashier
Entrance
Reception/Host
Figure 3.7Layout of a Mid-Scaled Restaurant (Dining Section)
251
1.
Functional Considerations
In the planning stage of opening a restaurant, the top management should carefully
think about what and how many sections would be set up in the site and how space
can be fully utilized so to enhance the profitability and operational efficiency of the
business. The layouts of different food and beverage services could be very different.
For example, bars and cafs generally have small or no food kitchens while the
sittings of traditional restaurants should be more spacious when compared with fast
food restaurants and cafeterias.
a)
Dining Area
It is quite common that a mid or a large-scaled

restaurant would be divided into sections which
enable the ease of management and manpower
distribution. By referring to Figure 3.7, it can be
seen that the whole restaurant mainly consists of 3
different sections. Each section has an average of
32 sittings which requires 1 to 3 servers to serve
the tables depending on the staff-to-guest ratio as set by the restaurant manager.
The layout of the 3 dining sections are unique and purposely designed for catering
different types of customers. Section A mainly comprises of tables for 4-6 persons
coming in groups. In addition, these tables can be separated to form smaller tables
for 2 persons which enhance the flexibility of the restaurant to cater different types
of customers through making simple changes in the setup according to customer
demand for the day.
Section B differs from Section A in its setting with a fixed layout of tables. This
section mainly serves 4-person parties with partitions separating each table among
the others which aims at providing higher privacy and comfort to customers.
Section C differs from the open nature of the dining areas in Section A and B, which
comprises 4 individual rooms for groups looking for high privacy and comfort. They
are especially ideal for holding events, such as parties and business meetings
252
without being disturbed by other customers in the restaurant. Some restaurants

would reserve their rooms for VIPs who generally spend more in their dining
experiences. In some occasions, minimum charges for using the rooms are imposed
and reservations in advance are always recommended.
b)
Bar Area
Bar area is located at the central part of all dining

sections. It is responsible for providing beverage
items for all tables in the restaurant. At the same
time, there are also some sittings provided in the
bar area which are most suitable for 2-person
parties and those who come alone, looking for
more interactions with the bartenders. Store room
located at the back of the bar area is mainly for keeping beverages and table snacks
which can be separated from the central store for easier accessibility by the
bartenders.
c)
Other Subsidiary Units and Facilities

Point-of-sale (POS) systems are available in all
sections, for inputting food and beverage orders
and are always put together with side stations
as temporary storage of trash and both clean
and used tableware. In reality, servers of some
restaurants are required to perform simple
cashiering functions, such as handling credit
card payments with the utility provided by the POSs. The role of cashier relieves the
workloads of servers in handling all types of payments, including cash and credit
cards. Posting the F&B expenses of hotel guests into their room accounts is an
additional duty performed by cashiers of restaurants inside a hotel.
253
Receptionist at the front door takes an important role in controlling the customer
flow and table turnover rate of the restaurant. By separating the dining area into
different sections, it enables the receptionist to assign tables to customers evenly for
each section and workload can be fairly shared by all servers.
Finally, it is appropriate to put the manager room right in the middle of the dining
areas and the kitchen which gives managers conveniences in communicating with
customers and staff working at front-of-the-house and back-of-the-house units.
2.
Ambience of a Restaurant
Atmosphere refers to the overall feel within the restaurant, and it conveys an image
as related to the customers, the menus, and the types of service. The special
atmosphere or mood created by a particular restaurant environment is its ambience.
An intimate ambience can be created by low-key lighting reflecting deep shadows,
creating feelings of romance, or bright lighting which could convey a cheerful
ambience of joyfulness and happiness. Besides, the colour of the lighting can also
affect the atmosphere and customers feelings, so as the music being played in the
restaurant which can have an emotional effect on people; sad or joyful songs, loud
or soft music can set a subdued, formal or informal scene and atmosphere in a
restaurant. Scent is another way to set an appealing ambience of a restaurant; freshly
brewed coffee or the aroma of freshly baked bread, cakes or chocolate are always
alluring to customers and in some cases conjure up happy memories from
childhood.
Other factors can also affect the ambience of a restaurant:

a)
Dcor
The dcor of a hotel or restaurant is the style of interior furnishings. For a business
in hospitality to survive it needs to measure up to every detail that ensures a
comfortable and pleasurable stay for the customers as well as the food and service.
Along with other factors, decoration is an integral part of the hotel and restaurant
business. Interiors of many hotels are in line with the particular hotel design concept,
and each hotel or restaurant can be decorated individually conventional, classical
or contemporary as the case may be.
254
Entrance to a Hong Kong restaurant
Lounge area in a Hong Kong restaurant
b)
Uniforms
A uniform is a set of standard clothing worn by an employee of a hospitality

organisation while participating in that organisation's activities.
The use of uniforms by hospitality businesses is often an effort in branding and
developing a standard image. It also has important effects on the employees required
to wear the uniform. To maintain the high standard and ambience of a business,
uniforms need to reflect image and brand identity through their colour, freshness
and cleanliness.
In some establishments a laundry department will launder the working uniforms or
clothing for the employees. If this is not the case then laundering can be outsourced.
255
c)
Senses
z
Sightthe perception of visual space depends on a combination of

lighting, decoration and colour. It should provide both psychological and
physical sense of freedom.
Touchthe perception of comfort while a customer is sitting in the

restaurant including physical contact with table, tableware, seat and floor
coverings.
Hearingthe perception of overall noise levels including customers

conversation, in-house music, kitchen sounds, machinery and equipment
(air conditioners, coffee makers, microwave ovens), servers conversation
and outside noises (cars, shoppers, improvement works).
Smellthe perception of cooking aromas, effectiveness of ventilation and

air pollution in the neighbourhood
Temperaturethe perception of air temperature in particular outdoor

dining (poolside dining, alfresco dining), cooking heat and relative
humidity.
ACTIVITY 3.37
1.
Describe the differences between the ambience of a restaurant and the dcor.
2.
Does each have an impact on customer expectations of service and quality?
256
Examples of Restaurants Which Emphasize the Element of Ambience

Theme Restaurants
Theme restaurants are those in which the concept of the restaurant takes priority
over everything else, influencing the architecture, food, music and overall 'feel' of
the restaurant. It is usually emphasing fun and fantasy, glamorizing or romanticizing
an activity such as sports, travel, an era in time or almost anything (Walker, 2005).
The food usually takes a back seat to the presentation of the theme, and these
restaurants attract customers solely on the basis of the theme itself. According to
Martin Pegler (Pegler,1997), theme restaurants are divided into six categories:
1.
Hollywood and the movies;
2.
Sports and sporting events;
3.
Time the good old days;
4.
Records, radio, and TV;
5.
Travel trains, planes, and steamships; and
6.
Ecology and the world around us.
Popular theme restaurants in Hong Kong (excluding ethnic cuisines) include:

1.
Hard Rock Caf Records;
2.
Charlie Browns TV /The good old days;
3.
TGI Fridays Theme of fun;
4.
Jumbo and Tai Pak Floating Restaurants Travel; and
5.
Modern Toilets Theme of fun;
Some restaurants and hotels theme their business for a particular event or occasion.
Many hotels are decorated for special occasions such as festivals, Christmas, Lunar
New Year or Mid-Autumn Festival, or for different promotions. Food and wine
festivals organised by different F&B outlets and special events like book and
product launches or corporate events and private functions are also reasons for
hotels, or certain parts of it, to dress for the occasion.
257
Themed menu
Chinese New Year

ACTIVITY 3.38
How many different theme restaurants are there in Hong Kong? Type Hong Kong
Restaurants into your search engine and locate restaurants that fall into this
category.
ACTIVITY 3.39
Name three factors that will make a hospitality outlet into a good Theme
Restaurant.
258
ACTIVITY 3.40Layout of a Fast Food Restaurant

Work as a group of 4 and draw a layout of a fast food restaurant near your
school. Try to observe if there are any differences in the design of the selected
fast food restaurant with reference to the layout provided in Figure 3.7. Through
your own observation and analysis, try to explain why there are such differences
in the layout between Figure 3.7 and the one drafted by your group, if any.
Layout of the Selected Fast Food Restaurant
Differences in Design Observed
Reasons
259
II
ACTIVITY 3.41
You are employed as a maitre d in a restaurant that can seat 56 customers.
Your task is to draw a restaurant plan for the seating for the night. There are:
1.
4 tables for two customers
2.
3 tables for four customers
3.
3 round tables for six customers
4.
3 oblong tables for six customers
Divide the restaurant into three sections with a Station Supervisor for
each.
1.
3 Station Waiters in each section
2.
2 Waiters/Waitresses in each section
Kitchen
BAR
Reception
Entrance
260
3.2.4
Kitchen Layout for Different Food and Beverage Services
Before a kitchen is planned, the management must consider their goals and an
objective in relation to the establishments marketing strategies. The menu will
determine the type of equipment required, number of staff employed, positioning of
the business and the type of customer.
A well-planned design and layout of kitchen can make a major contribution to good food
hygiene. Staff respond better under good working conditions by taking more pride in their
work, themselves and their environment. Adequate working space must be provided for each
process in the kitchen and the separation of raw and cooked, clean and dirty must be followed
to reduce the risks of food contamination.
1.
Features of a Well-planned Kitchen

z
Designed so that it can be easily managed.
Management must have easy access to the areas under their control and
have good visibility in the areas which have to be supervised.
Products raw materials to finished product must have an easy flow
Personnel how people work and move in the kitchen must have a good
work flow, therefore good time management.
Containers/Equipment/Utensils equipment should, where possible, be

separated into specific process areas to increase efficiency, hygiene and
work flow.
Storage areas should be kept clean and tidy, with temperatures monitored
where necessary, and be close to the production areas for improved time
management.
261
A well-planned kitchen contributes to a good working environment
2. Factors that Influence the Design and Layout of a Kitchen

Kitchens are designed for easier management. The market that the business is catering
for and the style of food operation, which includes the menu structure, are all needed
to be considered. Other important factors include:
1.
Capability of the staff;
2.
Workingmethodsofstaffemployee;
3.
Sizeofdiningareaifapplicable;
4.
Numberofstaffemployedandtheirskilllevels;
5.
Typeofoperation,e.g.breakfast,luncheonanddinner;
6.
Storageareasforchemicalsandequipment,perishableandnonperishablefoods.
7.
Workers safetylayout should safeguard the workers by eliminating hazards;
8.
Movementthe layout should provide easy movement of materials and

workers, and the cross traffic should be minimized;
9.
Capacity of the operation

262
Fast food;
Fine dining for 150 customers;
Banqueting for 500 customers;
Family restaurant;
10. Equipment available and efficient use of equipment;
11. Extent and size of the menu; and
12. Methods of servicesserviced or self-serviced:
z
Serviced facilities include:

-
Table service;
Counter serviceJapanese sushi restaurants, salad specialty shops,
ice-cream and pastry shops;

-
Room serviceprimarily in hotels;
Self-serviced facilities include:

-
Takeaway;
Cafeteria (used primarily in universities and hospitals);
Fast food; and
Vending machines (snacks and soft drinks).
Kitchen design
263
Chinese kitchen
Western kitchen
ACTIVITY 3.42
There are many factors that can influence the design of a kitchen. Take your
kitchen at home as an example. Can you think of some factors that have
influenced its design? Look at its size and shape. How have these two things had
an effect on your kitchen?
ACTIVITY 3.43
List four factors that you think could influence the design of a newly-built hotels
kitchen in Central, Hong Kong. The main kitchen will be located four floors above
ground level. Think of the hotels location and possible problems that they may
have.
264
3.
Sample of Kitchen Design and Layout
In mid-scaled or large-scaled restaurants, kitchens are normally divided into different

sections which are always affected by various factors, including the types and
varieties of food provided to customers, work flows of different positions, food
hygiene and work safety, etc. An example of kitchen layout for a mid-scaled to
large-scaled restaurant is illustrated in Figure 3.8 as below:
Beverage Storage
Receiving &
Preparation
Area
Garbage
Exit
Exit
General
Storage
Chief Office
Hot
Food
Section
/
Cooked
Food
Section
Frozen
Food
Storage
Cold
Food
Section
/
Raw
Food
Section
Food Pick-up
Tray Table
Rack for storing
Rack for
Clean Dishes &

Tableware Storage
equipment
storing
Dry Food
Storage
equipment
Bakery
&
Dessert
Section
Food Pick-up
Dish Washing
Restaurant
Figure 3.8Kitchen Layout of a Mid-Scaled to Large-Scaled Restaurant
265
Layouts of kitchen are not standardized and can vary

according to many factors, such as spaces and
cuisines to be provided, number of customers being
served and restaurants budget in kitchen investment.
Besides, there are also some principles which are
being followed during the process of kitchen
planning. Work safety is always at its top
priority and a kitchen setup which facilitates a
smooth work flow from food processing to
points of delivery and service is also
considered as critical. An example of kitchen
workflow is shown in Figure 3.8 and would be
explained in the following paragraphs.
a) Food Production Area

In the illustration, food cooking or processing areas
are laid out according to the menu and dining
sequence, starting from the cold food section to the
hot food section, and then the dessert section
(shown by red arrows). Food items prepared by
chefs are put on the food pick-up areas in each
section for servers pick-up. Food items would be put on trays by servers at the tray
table before being served to the customers. Cooking equipment can be easily refilled
or replaced by chefs from the pot sink and rack areas near their work sections. Used
dishes and tableware once collected would be delivered to the dish washing area for
processing with cleaned ones being stored next to the washing area. Due to the huge
volumes of dishes and tableware used in hotel operations, an additional unit, called
stewarding is available under the F&B department to manage the related issues in
some large scaled hotels.
266
b)
Food Storage Area
By referring to Figure 3.8, the blue arrows also show the procedures of how ordered
food materials are being processed once they are delivered from suppliers. Incoming
food materials will first go to the receiving and
preparation area and some may need to go
through certain processing before storage.
Only large scaled restaurants would have
separate rooms for storing different types of
items as shown in Figure 3.8, which can be
categorized into beverage storage, general
storage, dry food storage and frozen food storage. Chief office is only available in
mid-scaled to large-scaled restaurants.
Some hotels have multi restaurants. The F&B departments in hotels would also
provide banqueting services to customers which may involve the provision of food
and beverage items. Therefore, it is necessary for some hotels to operate more than
one kitchen for its different food and beverage facilities, including a production or a
banqueting kitchen according to their facilities needs.
267
Activity 3.44Safety and Hygiene Measures in Kitchen Operations
Without referring to the section of food safety and personal hygiene, try to set up
10 work rules that should be generally followed in any kitchen operation (5 rules
relating to food safety and 5 relating to personal hygiene). Work as a team with
your classmates and sum up a list before presenting it to the class.
Food Safety Rules
Personal Hygiene Rules
1.
1.
2.
2.
3.
3.
4.
4.
5.
5.
268
4.
Kitchen Equipment
Apart from the silverware, tableware and glassware mentioned earlier, restaurants also
invest heavily on different kinds of kitchen equipment with some of the examples
shown in Table 3.12 below:
Ventilator or Grease Filter
Grill
Pan
Oven
Mixer
Steamer
Slicer
Fryer
Refrigerator
269
Kettle
Range
Chopping Board
POS Order Printer
Freezer
Warmer
Table 3.12Examples of Kitchen Equipment
270
ACTIVITY 3.45Other Examples of Kitchen Equipment
Through surfing the Internet, try to find some other kinds of kitchen equipment/
utensils which are commonly used by kitchen staff in their daily works and for
what purposes.
Kitchen Equipment / Utensils
Functions / Purposes
1.
2.
3.
4.
271
3.3. Food Safety and Personal Hygiene
3.3.1 Types of Food Contamination

1.
What is Food Poisoning?
Food poisoning is acute illness caused by the consumption of food or drinks

contaminated with pathogens (including bacteria, viruses and parasites),
bacterial or biochemical toxins or toxic chemicals.
Incubation period: from a few hours to a few days.
Symptoms: stomach pains, vomiting, diarrhoea etc, but most symptoms are
mild. Some diseases may severely affect infants, pregnant women, elderly and
the sick.
It can be classified into bacterial and non-bacterial food poisoning.
2.
Food Poisoning in Hong Kong
After a continuous decline since 2006, the number of cases in 2011 slightly
increased as compared with that of 2010. (see Figure 3.9)
Figure 3.9Statistics on Food Poisoning Cases in Hong Kong (Year 2003-2011)

SourceDepartment of Health, HKSAR
272
Notes
Biological Contamination: bacteria, chemicals and biotoxins;

Chemical Contamination: viruses;
Physical Contamination: others.
In 2011, the total number of the food poisoning cases is 340, involving
1284 persons.
Bacterial food poisoning cases account for about 80% of the total.
The actual figures should exceed what the statistics have shown as there are many
unreported cases.
3. Food Contamination
Food Poisoning refers to acute illness caused by the consumption of
contaminated food.
Food Contaminationrefers to any harmful substances unintentionally added
to food. These substances may come from natural sources or environmental

pollution, or arise from food processing.
4.
Types of Contamination
I.
Biological Contamination (including bacteria, viruses and parasites)

z
Sources:
Human beings, unprocessed food, pests, dust and

soil
273
1.
Bacteria
a)
Examples of Bacterial Food Poisoning:

Bacteria
Salmonella
Source/Contaminated Food
Raw meat and products,
undercooked eggs and egg
products
Characteristics of
Bacteria
Cannot form spores
Dies at 70 oC
Staphylococcus
aureus
Human skin, hair, nasal cavity,

throat, wounds
Cannot form spores,

but its toxins are heat
resistible
Vibrio
parahaemolyticus
Seafood, shellfish
Dies after heating at a

high temperature for 10
minutes
Listeria
Soft cheese, vegetables,
Can grow at a
temperature as low as
0oC, and dies at 70 oC
ready-to-eat meat and salads

Bacillus cereus
Leftover cooked rice, fried rice,

meat products and vegetables
Table 3.13Examples of bacterial food poisoning
274
Can form heat resistible

spores
b)
Common Symptoms of Bacterial Food Poisoning:
Vibrio parahaemolyticus
Nausea, fever, abdominal pain, diarrhoea and

vomiting
Salmonella
Fever, headache, abdominal pain, diarrhoea and

vomiting
Staphylococcus aureus
Nausea, vomiting, diarrhoea and abdominal pain
Listeria
Meningoencephalitis, particularly in the newborn,

elderly and immunocompromised people; infected
pregnant women may have abortion or dead fetus
Clostridium botulinum
vomiting, constipation/diarrhoea, blurred vision,

dysphasia, dry mouth, paralysis
Table 3.14Common Symptoms of Bacterial Food Poisoning
c)
Foodborne Illnesses:
Illnesses
Hepatitis A
Mode of Transmission
Consumption of food, beverage and shellfish contaminated
by faeces or human-to-human transmission
Cholera
Consumption of contaminated water, raw or undercooked

seafood
Bacillary dysentery
Transmitted directly by faecal material of a patient or

carrier, or indirectly through contaminated food and water
Typhoid fever and
Consumption of food, beverage and shellfish (especially
paratyphoid fever
oysters) contaminated by faeces.
Table 3.15Foodborne Illnesses
275
d)
(i)
(ii)
Common Causes of Bacterial Food Poisoning and Foodborne Disease

Food Preparation
z
Use of unsafe food source;
Inadequate cooking of food;
Inadequate thawing of food before cooking;
Preparation of food too early in advance; and
Inadequate reheating of cooked food.
Food Storage
z
Contamination of cooked food; and
Improper storage - prolonged storage at 4C- 60C.
(iii) Employees and Eating Habit

z
Employees lack of attention in personal hygiene or employees infected

with intestinal diseases;
Consumption of raw food; and
Consumption of leftovers.
Note High-risk Group: young children, elderly people, chronic patients,

pregnant women
e)
Preventions of Bacterial Food Poisoning and Foodborne Diseases

z
Protect food from contamination;
Prevent bacteria from propagating; and
Destroy bacteria in food.
276
2.
Viruses
z
Traits:
Around 10 to 100 times smaller than bacteria;
As virus can only replicate in a cell, they are not able to grow in food
and water, nor to make food perish; and
Viruses cannot replicate in contaminated food. The number of viruses in

contaminated food will not increase and they cannot make food perish.
The infective doses of most viruses are very low (10 to 100 pathogenic
virus particles can cause diseases).
Sources:
Mainly shellfish and food items handled by infected food handlers.
Prevention:
Products brought from reputable and reliable suppliers;
Thoroughly cook food at a high temperature; and
Food handlers with symptoms like vomiting or diarrhoea should not

handle or touch food until at least two days after recovery.
Examples:
Norovirus
Norovirus is the most common virus agent found in the food poisoning
cases in Hong Kong. It is the main pathogen of the outbreaks of
non-bacterial gastroenteritis. Typically, it is transmitted by the consumption
of contaminated food and water, person-to-person contact, contact with
contaminated objects and by aerosolised vomitus.
277
Locally, raw oyster was identified as the most commonly incriminated food
for foodborne norovirus outbreaks. Its attack rates in outbreaks tend to be
high and only about 10-100 particles are needed to cause disease. Its attack
rates among at-risk groups may reach 90% in seafood-associated outbreaks.
Hepatitis A Virus
3.
Hepatitis A is usually transmitted by faecal-oral route either through

contaminated drinks or food such as shellfish, or directly from person to
person.
Parasites
Parasites are organisms that can live on or in a host as well as to derive benefit from
or at the expense of its host. They can be found on various kinds of food, such as
meats, seafood and fresh produce. Two main types of parasites found in food are
protozoa and helminths (also known as worms).
(i)
Protozoa
Similar to bacteria, protozoa are single cell organisms;
They are not able to multiply in food but in humans; and
Infective dose is generally believed to be low.
Examples:
(ii)
Toxoplasma gondii found in raw or undercooked meat; or
Giardia lamblia found in contaminated water.
Helminths
Helminths are multiple cell organisms; and
Helminths cannot multiply in humans.
278
Examples:
Flukes
Clonorchis sinensis
(Example: Raw sliced grass carp)
Fasciola hepatica
(Example: Watercress)
Paragonimus westermani (Example: Drunken crab (crab marinated with

wine))
Roundworms
II
Angiostrongylus cantonensis (Example: Golden apple snail)
Trichinella spiralis
(Example: Pork)
Chemical Contamination
It includes food additives, pesticide residues, veterinary drugs, insecticides,

chemical detergents, container materials and biochemical toxins.
1.
Sources:
Food additives intentionally added during food processing for certain

technical purposes;
Environmental pollutants that enter the food chain as contaminants;
Chemicals generated during the processing or cooking of certain food;

and
Agricultural chemical residues of pesticides and veterinary drugs used

in the production and storage of edible crops and animals.
Food Additives
z
Examples of violation:
a)
Sulphur Dioxide
Sulphur dioxide is a widely used food additive, including its use as a
279
preservative in a variety of food, e.g., preserved fruits, fruit juice and

other food. It may induce allergic reactions such as shortness of
breath. Some people may complaint of headache and nausea.
Artificial Colouring Matters (e.g. Red 2G and Sudan dyes)
b)
2.
It is commonly found in fresh and frozen meat to retain the colour of

fresh meat. Consumers must not buy and consume meat in unusual
bright red colour.
Red 2G is a widely used synthetic coloring matter with excellent

stability. It can impact a range of red colours in food. It is genotoxic
and commonly found in melon seeds and Chinese sausages.
Sudan dyes are a group of industrial dyes. They are added to enhance
and maintain the colour of the product, and may cause cancer in
experimental animals. They are commonly found in spice mix and
chilli products, eggs and egg products.
Pesticide and Veterinary Drug Residues

z
a) Pesticide Residues
The three types of pesticides include insecticides, fungicides and

herbicides, e.g. Methamidophos and DDT. They have to be washed and
soaked in water to be removed.
b) Veterinary Drugs
Antibiotics
Malachite Green is an artificial dye originally, which has been used

worldwide in aquaculture for a long period as an antifungal agent. It can
persist in fish tissue for a long period of time and may cause cancer after
ingestion. The chemical is commonly found in aquaculture products and
freshwater fish.
Nitrofurans is a family of antimicrobial agents which can be used as

veterinary drugs. It has been found in canned pork products and
280
luncheon meat.
Artificial hormones
3.
Clenbuterol, also known as leanness-enhancing agent, can promote

growth and muscle leanness in certain food animal species. The heat
stable Clenbuterol may cause acute poisoning. It was commonly found
in pork and pig offal, but has been rarely seen in recent years.
A study has found that a higher level of estrogen is found in chicken

than in other kinds of meat in Hong Kong. Moreover, the content of
estrogen is five or six times higher in chicken skin than in chicken meat.
Chemical Detergents
z
Detergents and Disinfectants
4.
There may be chemical residues due to the use of inappropriate

concentration of detergents and disinfectants, or not yet properly
cleaned utensils after washing and disinfecting. Apart from food
poisoning, they may leave an unpleasant odour.
Container Materials
z
a) Plastic Containers
Plastic containers such as EPS and PP containers may release chemicals
at high temperature or to acidic food, such as residual styrene monomers,
heavy metals and other impurities, such as Bisphenol A.
b) Disposable Tray Liner
Chemicals in printing ink may be released from the liners when in
contact with food. It is advised that food should not be placed directly
on these tray liners to minimize any health risks.
281
5.
Biochemical Toxins
z
a)
Examples:
Phycotoxins
Phycotoxins are produced by certain types of microalgae and
accumulated in species such as some coral reef fish and shellfish along
the food chain. They may cause gastrointestinal and neurological
effects. At present, there are no antidotes against these phycotoxins.
Phycotoxins are heat-stable, tasteless and odourless.
Ciguatoxincommonly found in groupers (e.g. leopard coral grouper,
tiger grouper) and coral reef fish (e.g. humphead wrasse).
Shellfish Toxinscommonly found in shellfish, e.g., oyster, scallop,
cockle, mussel and clam.
Prevention:
Buy coral reef fish from reputable and licensed seafood shops and those
caught from safe harvesting area;
Avoid eating the roe, liver, guts, head and skin of coral reef fish; and
Remove the viscera and gonads of shellfish before cooking, and avoid
consuming the cooking liquid since some of the shellfish toxins are
water soluble.
b)
Bacterial Toxins
Histamine
Certain fish (tuna and scombroid) contains the amino acid histidine naturally.
Amino acid Histidine present will be converted into histamine by certain
bacteria when the fish is stored at an improper temperature after catch and
before ingestion. Histamine is heat-stable and can cause scombroid fish
poisoning with symptoms of flushing, palpitation, dizziness, vomiting and
diarrhoea after ingestion.
282
Prevention:
6.
Store fish at 4C or below for chilled fish and -18C or below for
frozen fish to prevent spoilage.
Other Natural Toxins

a) Tetrodotoxin
Tetrodotoxin is a potent and heat-stable marine neurotoxin. It is

advised to avoid dressing and cooking puffer fish on your own.
b) Plant Toxins
The heat-stable glycoalkaloids in the sprouted potatoes and

cyanide-generating compounds in bitter apricot seeds and bamboo
shoots can be eliminated by soaking, cutting into small pieces and
thorough cooking. Plant toxins can cause acute poisoning or chronic
poisoning with symptoms from mild gastrointestinal symptoms to
severe central nervous system symptoms.
Prevention of Chemical Contamination:
Purchase food from reliable suppliers. In case of doubt, should request

reference to relevant shipping documents and health certificates
accompanying the consignment;
Check the colour and odour carefully; and
Inquire about the uses and characteristics of containers from the

supplier.
III Physical Contamination

Some non-chemical articles or objects are called physical contamination. Although
some may not pose threat to customers health, they may do harm to customers,
such as sharp tools, bamboo sticks, glass fragment and dressing. They seriously
affect the images of food and customers impressions.
283
Examples:
Pest carcasses, packaging materials, accessories, fragments, hairs, and
dressing for coving wounds.
Sources:
Prevention:
Contamination occurs in raw materials of food or during food

production, storage, transportation and display.
Examine raw materials of food, and clean and handle food carefully.
Protect food in each step of production.
Contamination routes:
Direct Contamination: direct contact of food with contamination

sources.
Cross Contamination: contact of food with contamination sources

through mobile or fixed media.
a.) Common mobile media include hands, equipment and clothing.
b.) Common fixed media include the surfaces touched by food and hands.
284
ACTIVITY 3.46The Types of Food Contamination
1. Which of the following is not a main source for bacterial

contamination?
A) Pests
B) Human beings
C) Cooked food
D) Dust and soil
2.
Which kind of bacteria may contaminate seafood and shellfish?
A)
Salmonella
B) Vibrio parahaemolyticus
C)
Clostridium botulinum
D) Staphylococcus aureus
3.
Which of the following are contamination?
A) Micro-organisms
B) Chemicals
C) Objects such as hair and staples
D) All of the above
4.
Which of the following is not a type of biological contamination?
A) Bacteria
B) Biotoxins
C) Viruses
D) Parasites
5.
Which of the following can be removed or eliminated by high
temperatures?
A) Bacteria
B) Detergent
C) Ciguatoxin
D) Shellfish toxins
285
6.
Which of the following bacteria can grow at temperature near 0 oC?
A) Listeria
B) Staphylococcus aureus
C) Bacillus cereus
D) Vibrio parahaemolyticus
7.
Which of the following is a common contaminant of meat which appears
unusually bright red?

A) Malachite green
B) Salmonella
C) Sudan dyes
D) Sulfur dioxide
8.
Which of the following is not a type of physical contamination?
A) Paint scraps
B) Hair
C) Detergent
D) Staples
9.
Which colour of dressing should be chosen for covering wounds?
A) White.
B) Transparent.
C) Blue.
D) Flesh colour.
286
3.3.2 Food Safety

z
Food Safetymeans the content of food presents no health hazards for

humans.
Food Hygienemeans to keep equipment and facilities, and food premises

clean, and food
handlers maintain good personal hygiene, so as to meet the
standard of hygiene. It also means to comply with the operation principles of
keeping food from being contaminated, reducing the chance for bacteria to
reproduce and thoroughly eliminating the bacteria in food, during food
processing.
1.
Introduction to the Food Industry in Hong Kong
Transformation of the Local Catering Industry and the Importance of Hygiene

z
As the society moves forward, the quality of peoples lives keeps

improving, and their requirements on food safety and hygiene are also
increasing;
In respect of diet, there is higher chance for people to dine out at

restaurants or buy processed food. Problems may occur during the
production process at restaurants or food factories, and if the problems are
not detected and reach the consumers, they will pose a threat to
consumers health;
Food safety and hygiene have become a topic of public concern and
discussion, which the media are scrambling to report and make it become
the focus of public concern. In face of the appeals from consumers and the
society, the catering industry has to strengthen regulations over food
quality and safety; and
The observance of good hygiene codes and habits by the leading group in
the industry can ensure the food is produced in accordance with hygiene
and safety requirements, increase consumers confidence, and largely
enhance the professional image of the catering industry of Hong Kong,
making Hong Kong a more attractive place which has always been hailed
as food paradise.
287
2.
Advantages of Better Food Hygiene and Cost of Poor Food Hygiene

Advantages of Better Food
Cost of Poor Food Hygiene
Hygiene
Regulations
Business
Comply with statutory

requirements
Breach the law and be

prosecuted
Comply with licensing

requirements and
conditions
Bbe fined or pay lawsuit fees
Victims may bring civil actions
Lose goodwill
Reduce productivity
May cause closure of business
Reduce the chance of

food poisoning incidents
Earn reputation and boost

business
Employees
Food
Improve productivity
Elevate morale
Lose work days
Reduce staff turnover
Increase staff turnover
Good working
environment
Unemployment(closure of
business)
Extend shelf life of food
Food wastage
Ensure the quality of food
Table 3.16Advantages of Better Food Hygiene and Cost of Poor Food Hygiene
In catering industry, it is critically important to keep the food sold hygienic and safe.
In addition to improving food quality, emphasis should also be put on healthy diet of
customers and the public. Any problem in food that leads to food poisoning will
harm peoples health and people will lose their confidence in the industry. The
quality of food and the hygiene of food premises are of equal importance in
boosting business and building up good reputation.
288
3.3.3. Safeness in Food Handling Process

The control of food supply sources and temperature control of food receiving and
processing involves steps of transport, preparation and cooking, etc.
1.
Conditions for the Growth of Bacteria
a)
Food
Bacteria have to grow in food. Food rich in moisture and protein such as milk and
meat are very suitable for the growth of bacteria. Such food include poultry, meat,
shellfish, seafood and dairy products. They are also called high risk food.
b)
Moisture
Bacteria are dormant in dry food, which is not favorable for their growth. However
it takes only a little moisture for bacteria to become active again.
c)
Temperature
Bacteria quickly grow and multiply under proper temperature (temperature danger
zone: 4 oC to 60 oC).
d) Time
In
general,
bacteria
double
every 10 to 20 minutes. For example, if food

contains 1,000 bacteria in the beginning, their
number can reach 1,000,000 within 1 hour and 40
minutes. Such amount of bacteria per gram of
food can cause illness.
Around 70% to 80% of the food poisoning cases in Hong Kong are bacterial food
poisoning. Improper temperature control in food handling is the common reason for
bacterial food poisoning.
289
2.
Temperature Control
z
Food Hygiene
Most suitable temperature for

bacteria growth
It is called optimum
temperature: between 20 oC to
45oC
High temperature
(not suitable for
Food poisoning
bacteria to survive)
z
Temperature
Danger Zone (Food
poisoning bacteria
grow rapidly)
Optimum temperature for

Staphylococcus aureus, Vibrio
parahaemolyticus, and Listeria,
etc. is 37oC, the human body
temperature
Temperature danger zone

4 oC to 60 oC
Food should not be placed at
temperature danger zone for
over 2 hours
Low Temperature
(Food poisoning
Listeria can grow and multiply

at temperature close to freezing
point (0 oC)
bacteria grow
slowly)
Food should be stored at 4oC or

below or at 63oC or above to
retard the growth of food
Influence of high temperature on

bacteria
Above 60: most of the
poisoning bacteria.
bacteria would stop growing

Over 60 : bacteria start to
die off, and the higher the
temperature, the less time it
takes to kill bacteria
Bacteria can produce spores,

which can survive at high
temperature
Cook food thoroughly by

maintaining the core
temperature at 75 oC for at least
15 seconds
290
a)
Chilling
z
Cannot kill the bacteria in food but can slow down its multiplication;
4 oC or belowOnly suitable for short-time storage(such as chilling) of

cook-chilled or cold dishes;
b)
Below -2 oCFrozen confections (excluding soft ice cream);
Below 10 oMilk or milk beverage.
Freezing
z
-20 oC or belowBacteria cannot be killed but will stop multiplying;
-18 oC or belowOnly suitable for long-term storage (such as freezing),

frozen food (excluding ice cream);
-23 oCIce cream.
c) Food Temperature Checking

z
Temperature checking ensures the safety and quality of many food

products especially potentially hazardous food.
Common Types of Food Thermometers

(i)
Bi-metallic Stemmed Thermometer

Suitable for measuring the core
temperature of thick food (any food more
than 76 mm thick), because the entire
sensing area of the thermometer must be
inside the food. Depending on the types, these thermometers give
readings within 20 seconds to 2 minutes.
291
(ii) Thermocouple Thermometers and Thermistor Thermometers
With a sensor in the tip, this type of thermometer

can measure temperatures in thin and thick food
conveniently. They give readings quickly (within
10 seconds).These thermometers may also be
called digital food thermometers because
measured temperatures are normally indicated on
a digital display.
(iii) Infrared Thermometer

Useful for checking the storage
temperature in freezers and refrigerators,
temperature of food held in hot holding
equipment and temperature of incoming food products.
Hand-held, portable infrared thermometers measure the surface
temperature, in less than 1 second, of food and packages of food
without contact by measuring the amount of radiant energy emitted
from the surface.
Unsuitable for measuring the centre temperatures of food during
cooking or cooling as only the surface temperature can be measured.
Cannot accurately measure the temperature of metal surfaces and
reflective foils.
Note Glass thermometers are filled with mercury or spirits. They are not
recommended to be used for measuring the temperature of food.
Checking Thermometer Accuracy

z
Manufacturer or distributor should be asked to calibrate

the food thermometers at least once every year; and
Self-checking on the accuracy of food thermometers

should be done at least quarterly.
292
(i)
Ice Point Method
Mix finely crushed ice with clean tap water in a container and stir well;
After 5 minutes, immerse the tip (a minimum of 50mm) of the food

thermometer into the ice water without touching the sides or the
bottom of the container;
Wait for approximately 2 minutes and record the temperature; and
d)
The temperature should read 0 oC. If it reads more than 1 oC, it should
be adjusted.
(ii)
Boiling Point Method
Boil clean tap water and immerse the tip (a minimum of 50 mm) of the
food thermometer into the boiling water;
Wait for a few minutes to allow the temperature to stabilize;
Write down the temperature of the food thermometer; and
The temperature should read 100C at sea level (if your premises locate
at a higher attitude, adjust the boiling point accordingly). If the food
thermometer differs more than 1C, it should be adjusted, repaired, or
replaced, if necessary.
Measuring and Recording Temperature

z
Store the food thermometer in a clean and hygienic manner;
Check that the battery low sign, if any, is not showing. Replace with a
new battery if required
Before using a food thermometer, read the manufacturer's instructions

first. The instructions should tell how far the food thermometer must be
inserted into the food to give an accurate reading;
Wash with warm water and detergent, sanitize and air dry the food
thermometer before use;
Sanitize the food thermometer by putting the probe in hot water (at least
77oC or above) for 6 seconds, using alcohol swabs or other appropriate
293
sanitizers as recommended by the manufacturer;

z
For soups and sauces, stir prior to checking their temperature;
Take core temperature of food by inserting the probe into the centre (or
thickest part) of the food;
Do not let the tip of the thermometer touch the bottom or sides of food
containers;
Wait for 10 seconds (or the time recommended by the manufacturer)

before taking the reading and recording it;
If the food thermometer is used to measure hot and cold food, wait for
the reading to return to room temperature between measurements; and
In taking the surface temperature measurement of packed or frozen food,

place the food thermometer probe between two packages of
packed/frozen food items and avoid damaging the packaging of packed
food.
Sources:
How to Select and Use a Food Thermometer. Retrieved from
http://www.fehd.gov.hk/tc_chi/publications/code/allc_ap2.htm
Food Hygiene Code. Retrieved from
http://www.fehd.gov.hk/english/publications/code/code_all.pdf
294
3.
What are the 5 Keys to Food Safety?
The World Health Prganization has advocated five simple and affective keys for
people to follow to prevent foodborne diseases.They are:
1. Choose (Choose safe raw materials)
2. Clean (Keep hands and untensils clean)
3. Separate (Separate raw and cooked food)
4. Cook (Cook thoroughly)
5. Safe Temperature (Keep food at or below 4oC or above 60oC)
4.
Flow Diagram for Food Handling Processes
Flow Diagram for Food Handling Processes prepared by the Centre for Food
Safety enables industry practitioners to apply the 5 Keys to Food Safety in each
stages of their food handling procedures. It can prevent food safety problems
efficiently and ensure food safety.
295
Purchase
Receiving
Storage (frozen/chilled/dry goods)
Thawing/Preparation/Handling
Cooking
Hot
Serving/Transport
Cooling
Cold storage
Holding
Cold storage
Reheat
Serve hot/Display
Serve cold/Display
Figure 310Flow Diagram for Food Handling Processes
296
5.
How to Apply 5 Keys to Food Safety into the
Flow Diagram for Food
Handling Processes
According to the 5 Keys to Food Safety, Centre for Food Safety have developed
the Flow Diagram for Food Handling Processes. It helps the manufacturer or
distributor to apply the concept of 5 Keys to Food Safety in daily operation
through Flow Diagram for Food Handling Processes. In this case, the food safety
can be ensured.
Choose
Clean
Separate
Choose
Keep hands
Separate raw
safe raw
and
and cooked
materials
untensils
food
Cook
Cook
thoroughly
Safe
Temperature
Keep food at or below
4oC or above 60oC
clean
Purchase
Receiving
Storage
(forzen/chilled
/dry goods)
Thawing/
Preparation/
Handling
Cooking
Hot storage
Cooling
Cold storage
297
Cold storage
after cooking
Reheat
Serving/
Transport
Display
(Serve hot /
serve cold)
Table 3.17Application of the 5 Keys to Food Safety in Flow Diagram for Food
Handling Processes
298
6. Conduct for Safe Food Handling

a)
Purchase
z
Obtain food and food ingredients from approved and reliable sources, for
example:
Local foods manufactured by licensed food premises; or
Imported foods sold in Hong Kong market.
Confirm that the suppliers have obtained relevant and valid licenses from
the Food and Environmental Hygiene Department (FEHD); and
Order proper amount of raw materials to reduce the problems emerged

from large storage.
The following Prohibited Foods should not be sold or used in the

preparation of food in food premises, therefore, those are not purchased:
Chinese dishes Yu Sang;
Fresh or frozen meat of animals which have not been slaughtered ina
Government slaughterhouse or in a slaughterhouse approved bythe
Food and Environmental Hygiene Department, except where\such
meat was lawfully imported into Hong Kong; and
Shellfish collected in the harbour or the harbour in Aberdeen.
Meat should be purchased from reputable suppliers, importers, licensed

fresh provision shops and booths in wet markets. Suppliers or importers
may be asked to show receipts or valid hygiene certificates.
When buying live fish and shellfish, check if the containers and water used
to keep the seafood are clean. Buy seafood that is fresh and free from
abnormal odour only.
b) Receiving
(i) Inspection
z
Check the quality and safety of incoming food and supplies, including the
expiry date, condition of the packaging and the food, temperature of frozen
products, etc. Following are some examples:
299
Expiry date: use by, best before
Packaging: intact and has no damage. No dents, bulges or rust on

canned food.
Condition of food: no foreign objects or sign of spoilage (such as

colour and odour).
Temperature of frozen products: for potentially hazardous food, they

should be kept at a temperature of 4 oC or below or 60 oC or above; for
potentially hazardous food intended to be received frozen, they should
be in frozen state when they are accepted.
Note Never use expired raw materials in food

preparation.
Unqualified food received should be

separated from other food to prevent
cross-contamination;
Unwrap the package carefully, and prevent

metal nails, paper, rubber bands and other materials used in the packaging
from falling into the food accidentally or remaining in the food as they
have not been removed; and
After checking, store the food in an appropriate environment with proper

temperature as soon as possible.
(ii) Product Identification

z
A food business should ensure that all food on the food premises are
clearly and properly identified and, upon request by an inspecting officer,
can provide information relating to the names and business addresses of
the vendors, suppliers, manufacturers, packers, or importers.
Records showing the dates, descriptions, quantities and

sources/destination of supply should be kept for specific foods for at
least 60 days and be readily available for inspection on demand. Such
300
foods include siu mei and lo mei, live /dressed/chilled poultry, live water
birds, fresh or frozen meat, processed meat and meat products (e.g. meat
balls, hams and sausages, etc.), and pre-prepared mixtures for making
frozen confections in dispensing machines for retail sale (for at least 90
days).
c)
Storage
z
All food should be stored in a clean, covered, or

protected environment with proper temperature and
humidity;
Food should be used according to the sequence of

storage, in order to avoid storing food for too long;
Food should be placed on food shelves 300mm or more above the ground
and never on the ground;
Never use newspaper, dirty papers or coloured plastic bags to wrap food;
Dont put raw and cooked food together;
Never stock up excessive food;
Cooked food not to serve immediately should be stored at 4oC or below, or

60oC or above;
Frozen if they are intended to be stored frozen (preferably stored at -18oC

or below) ; and
Freezers for storing sashimi should not be used to store other food.
Inventory Rotation
z
To avoid spoilage, stick to the first-in-first-out

principle for food storage;
Check the expiry date on the package;
Check the food with shorter durability in the

refrigerators every day;
301
Properly label various food, e.g. marking the receiving date and expiry date;
and
Use movable storage racks for moving in and out more easily.
Use By
Perishable food, e.g. bread and milk
Best Before
Long-preserved food, e.g. canned food
d) Thawing
Proper ways of thawing:
z
Frozen potentially hazardous food should be thawed at a temperature that

will prevent the rapid growth of bacteria, e.g. food borne diseases and
food spoilage, and for a minimum time before these bacteria multiply to a
dangerous level.
Put the food in a refrigerator or thawing cabinet maintained at 8oC or below;
Put the food in cold running potable water;
Use a microwave oven , but should be cooked

immediately after the food thawed;
Sashimi should be thawed in a freezer of 4 oC or below;
Never thaw food at room temperature;
During thawing, drips from thawing food should be prevented from

contaminating other food; and
Unless thawed food is processed immediately, it should be held at 8 oC or

below (preferably at 4 oC or below) until being used.
NoteNever repeat the thawing and freezing procedures
302
e)
Preparation (e.g. washing, chopping and marinating)
(i) Hands:
z
Access to food preparation areas should be restricted, as much as practically

possible, to food handlers. For visitors including management and
maintenance staff, all practicable measures should be taken to ensure that
they will not contaminate food when visiting food preparation areas;
Always keep your hands clean;
Avoid contacting the exposed areas of ready-to-eat food with their bare
hands; and use, as much as practicably possible, clean and sanitized
utensils such as tongs, spatulas or other food dispensing apparatus in
handling such food;
Wear disposable gloves when handling ready-to-eat food; and
Cover sore or cut on hands by waterproof bandages or gloves.
(ii) Equipment and Utensils:
f)
Use a colour-code system to distinguish the equipment and utensils (such

as containers, chopping boards and knives) used for handling cooked food
and raw food;
Use cleaned and disinfected equipment and utensils;
Cleaned and sanitized utensils should be used if organoleptic test is

necessary. They should be immediately cleaned and sanitized after tasting
or before tasting another food or the same food again; and
Label the use of utensils as appropriate.
Handling
z
Remove the viscera of shellfish. Soak and wash vegetables and fruits
thoroughly;
Raw fruits and vegetables should be thoroughly washed in potable water to

remove soil and other contaminants before being cut, mixed with other
ingredients, cooked and served, or offered for human consumption in
ready-to-eat form.
303
g)
Designate a separate area for handling siu mei and lo mei and locate the area
away from fish tank and fish or poultry preparation area;
Prepare sashimi only at specified area in food preparation room;
Prepare raw food at specified area in food preparation room with specific
chop board and knife;
Avoid handling food too early in advance;
When preparing cold mixed food, e.g. salad or cold dishes, always cool the
cooked component before adding other ingredients; and
Chemicals should be kept separate from food processing areas.
Cooking
z
Food must be fully cooked, especially meat and seafood
Cook long enough for food to reach a temperature sufficient to kill bacteria,
and to ensure the food is thoroughly cooked.
When cooking raw animal food (e.g. poultry, pork, minced meat), the centre
of the food should reach a temperature of at least 75oC for 15 seconds, or
an effective time/temperature combination (e.g. 65oC for 10 minutes, 70oC
for 2 minutes).
Microwave Cooking
z
z
z
h)
Rotate or stir food throughout or midway during cooking for uneven

distribution of heat ;
Food should be heated to a temperature 75oC for 15 seconds in all parts; and
Allow food to stand covered for a minimum of 2 minutes after cooking to
obtain temperature equilibrium.
Hot Holding
z
Potentially hazardous food that has been prepared, cooked, and is to be

served hot, should be held at a temperature of at least 60oC.
304
i)
Cooling After Cooking

z
Food that has been cooked, and is intended to be kept under refrigerated
storage before serving, should be cooled:
Firstly from 60oC to 20oC within 2 hours or less;
Then from 20oC to 4oC within 4 hours or less.
Ways that can help to cool food rapidly:

z
Reduce the volume of the food by dividing it into smaller portions;
Place food in shallow containers with higher heat conductivity;
Cut large joints of meat and poultry into smaller chunks;
Ensure there is space around food containers so that the cold air in the
refrigerator or cool room can circulate freely; and
Place food in a container with cold water or ice.
j) Cold Storage
Store the food eaten raw in designated refrigerators or separate compartments

of the refrigerator to avoid cross-contamination. Keep chilled food at a
temperature at 4oC or below and frozen food at -18 oC or below.
Never store food for too long in order to keep their freshness. On the other
hand, food eaten raw and its raw materials should be processed immediately
after defrosting so as to reduce the risk of contamination.
Keep separate stock record for the food eaten raw and its raw materials to
monitor their freshness and rotation.
305
k) Reheating
l)
Food that has been cooked and cooled, when reheated, should be reheated to
75oC or above as quickly as possible. Normally, the reheating time should
not exceed 2 hours; and
Food that has been reheated should not be cooled and reheated for a second
time.
Serving
Food handlers serving food to consumers should observe the

following hygiene practices:
z
z
Wash hands properly and frequently;

Keep hot food at 60 oC or above and cold food at 4
o
C or below;
Minimize bare-hand contact with ready-to-eat food;
If gloves are used to handle ready-to-eat food, they should be of

single-use;
Ice to be used in food and drink should not be handled with bare hands or
used for any other purpose. But they should be dispensed only by clean
utensils such as scoops, tongs, or other ice dispensing utensils;
Ice dispensing utensils should be stored on a clean surface or in the ice

with dispensing utensils handle extended out of the ice;
Keep fingers away from rims of cups, glasses, plates and dishes, etc. Make
wider use of trays for conveying food;
Hold cutlery (i.e. knives, forks and spoons) by the handles;
Avoid stacking glasses, cups or dishes on one another when serving food
as far as possible;
Do not blow plates or utensils to remove dust or crumbs;
Re-wash and sanitize cups, glasses or other utensils that show signs of
soiling (e.g. lipstick marks) or other possible contamination (e.g. having
dropped on the floor);
306
m)
Discard cracked or chipped dishes, utensils, glasses, etc.;
Do not wipe utensils with aprons, soiled cloths, unclean towels, or hands;
If possible, a staff should be deployed to supervise self-service food

display to discourage customers from mishandling or tampering with
exposed food, and to remove contaminated food promptly from the service
area.
Never re-use single-use items, such as straws, paper towels, disposable

cups and plates; and
Once served to a consumer, portions of leftover food should not be served

again.
Display
z
Securely wrap packaged food;
Cover unpackaged ready-to-eat food with lids

or protect it with food guards;
Display the food at 4oC or below, or at 60oC or

above;
Ensure the food intended to be displayed frozen remains frozen

(preferably at -18oC or below);
Siu mei and lo mei for sale must be displayed in their specific showcases;
Do not display cooked food and ready-to-eat food to be served in raw state
together;
Food display should be short unless chilling (4 oC or below) or thermal

(60 oC or above) storing facilities are available;
Displayed sashimi should be properly packaged to avoid contamination;
Sashimi presented on conveyor belts should be properly covered and

should never stay on the conveyor belts for too long; and
All food should be kept fresh or should be disposed if deterioration is

found.
307
- Buffet
z
Chilled food should be kept in refrigerators or on the ice (at 4 oC or below);
Hot food should be kept at 60 oC or above;
Ensure the display of the food is effectively monitored by employees trained in

safe operation procedures;
Keep raw food and cooked food separately provide separate and suitable
utensils (e.g. tongs and scoops), or other effective means of dispensing, for
each type of food;
Utensils should be regularly replaced by new ones and kept clean;
Provide display cases, food guards (e.g. salad bar sneeze guards) to prevent
food contamination. Display food in small portions. Refresh food displays with
completely fresh batches of food. Avoid mixing old food with fresh batches as
far as possible; and
Ensure the ice used to cool food in buffet displays is made from potable water.
n)
Transport
z
Food transportation units (including vehicles, trolleys, boxes, trays, crates,

etc.) should be designed, constructed, maintained and used in a manner
that protects the food from contamination
Food transportation equipment should be constructed with non-toxic

materials, which should also be easy to clean and maintain, such as
stainless steel and food-grade plastic containers;
During transportation, food should be carried in enclosed vehicles, packed

in covered containers or completely wrapped or packaged, to protect it
against contamination by dust, dirt or fumes from vehicles or traffic;
Food and non-food products transported at the same time in the same
vehicle should be adequately separated (e.g. wrapped or packed) to ensure
that there is no risk of spillage or contact that may contaminate the food;
and
If different types of food are transported within a vehicle, precaution

should be taken to avoid cross-contamination. For example, if both raw
meat and ready-to-eat food are transported at the same time, they should
308
be wrapped or kept in separate covered containers and places so that no

cross-contamination can occur.
z
o)
Keep the food at or below 4oC, or at or above 60oC;
Ensure that the food which is intended to be transported frozen remain

frozen during transportation; and
Preferably, potentially hazardous food should be transported in vehicles

fitted with refrigeration equipment.
Disposal
z
Food that has been found or suspected to be unsafe or unsuitable for

consumption should be rejected or identified (e.g. marked, labelled, kept
in a separated container or isolated area), kept separately and disposed of
as quickly as possible. It should never be available for human
consumption.
309
ACTIVITY 3.47Food Safety

1.
Which of the following items is necessary for bacteria to survive?
A) Oxygen.
B) Water.
C)
D) Sunlight.
2.
Toxins.
Which kind of thermometer is not suitable for measuring temperature of
food?
A)
Glass thermometer.
B) Infrared thermometer.
C)
Digital food thermometer.
D) Bi-metallic stemmed
thermometer.
3.
To cook food thoroughly, the core temperature of food should reach:
A) 60 C for at least 10 seconds.
B) 75 C for at least 10
seconds.
C)
60 C for at least 15 seconds.
D) 75 C for at least 15
seconds.
4.
The temperature danger zone is from:
A) 0 C to 60 C.
B) 0 C to 75 C.
C)
D) 4 C to 75 C.
5.
4 C to 60 C.
Food should not be placed at temperature danger zone for over:
A)
30 minutes.
B) 1 hour.
C)
90 minutes.
D) 2 hours.
310
6.
Which of the following is an appropriate thawing method?
A) Thawing in a refrigerator of 10 C.
B) Microwave oven thawing.
C) Thawing in a bucket of still water.
D) Thawing at room
temperature.
7.
Which kind of food is usually labeled with best before date?
A)
Fresh orange juice.
B) Bread.
C)
Canned soft drinks.
D) Cake.
8.
Which of the following is a correct practice of food handling?
A) Use different colour codes to distinguish

utensils for handling raw or cooked food.
C) Repeat thawing and freezing procedures
for food.
9.
B) Put hot holding food

directly into refrigerator.
D) Handle siu mei and wash
fish in the same place.
In which situation that cross-contamination may occur?
A) Handle raw food and cooked food with

different chopping boards.
B) Store raw meat under

cooked meat.
C) Food handlers do not follow the proper

hand washing procedures.
D) Put cooked food into clean

and disinfected containers.
311
3.3.4.
Personal Hygiene of Catering Practitioners
Human body is the source of many types of contamination and also a common
medium of cross contamination. Personal Hygiene affects food safety, as well as
customers impressions of food premises.
1.
2.
Appearance
z
Hair should be kept short;
Nails should be kept short and unpolished;
No jewellery should be worn to avoid them from falling on the food and
cause contamination; and
Heavy makeup and strong perfume or aftershave should be avoided.
Personal Habits
In food preparation areas, one should avoid the following behaviours which may
result in contamination of food:
z
Storing personal belongings, such as handbags, shoes and socks, umbrellas

and dirty clothing, in any food preparation area;
Smoking cigarettes or tobacco;
Spitting;
Chewing, eating, sneezing or coughing over unprotected food or food

contact surfaces;
Sitting, lying or standing on any surfaces of equipment touched by food;
Touching ready-to-eat food with bare hands or tasting food with

fingers; and
Combing or touching hair or other parts of the body

such as nose, eyes or ears.
Notes Staff engaged in food handling should not be assigned to
312
handle cash simultaneously.

When sneezing or coughing inside food preparation area is unavoidable, food
handlers should turn away from food and cover their noses and mouths with
tissue paper or handkerchieves. Hands should then be thoroughly cleaned at
once.
3.
Health Conditions
a)
Personal Health
z
One with symptoms of acute intestinal infectious diseases like diarrhoea and
vomiting or of sore throat should not handle food;
Report the illness or symptoms of the illness to the employer or supervisor,

and seek medical treatment;
Should immediately be suspended from engaging in any work which may

involve direct or indirect contact with food, including the contact with food
utensils or equipment; and
Staff ordered by health officers to cease working or taking part in food

business should have written clearance from health officers before returning
to handle food.
b) Injuries
z
Open cuts or wounds on the exposed parts of the body should be completely
protected by impermeable or waterproof gloves or adhesive plasters;
Bandages or plasters should preferably not be in flesh-colour, so that they

can be easily detected on falling off. ;
Bandages or plasters should be changed regularly;
In case of peeling, bleeding or purulent sores on exposed body parts which

cannot be properly covered, one should be suspended from working until the
wounds are healed; and
In case of bleeding or purulent sores in eyes, ears, mouth and gums, one
should stop working.
313
4.
Health Management
Health management should include the health checks for new recruits and health
record for serving staff.
a)
Health Checks for New Recruits
Supervisor should review the applicants past health records, such as whether they
have ever been patients of foodborne infectious diseases or are carriers of certain
diseases and consider whether the applicants are suitable for handling food, in order
to prevent transmission of harmful bacteria to food in the daily work.
Employers should require job applicants to fill out health questionnaires and health
declaration forms. If necessary, blood and stool samples for further test may be
required upon applicants consent.
b)
Health Surveillance for Serving Staff
Serving practitioners who are suffering from diseases (including any of the
following), especially those which are highly contagious and food poisoning related,
should report their health conditions to their supervisors and stop handling food.
z
Infectious hepatitis
Diarrhoea
Vomiting or Stomach upset
Fever or Flu
Throat inflammation
Skin rash or other skin injuries,

such as boils or wounds
Ear, Eye and Nasal discharge
314
Supervisors should also prohibit staff who is suffering from intestinal infectious
diseases from handling food until the staff is certified by doctors that he/she has fully
recovered or the symptoms have stopped for 48 hours. In addition, staffs medical
records should be kept properly for future reference when needed.
Basically, if health checks for new recruits have been arranged and staffs medical
records are kept, regular health checks may be arranged for the staff only when they
are appropriate or when there are special needs.
5.
Hand Hygiene
To prevent bacteria from contaminating the food after the food handlers have touched
the surrounding objects during their work, food handlers should wash hands in the
following situations:
z
Before commencing work
Before handling food
After using the toilet
z
z
After handling raw food
After
coughing,
sneezing,
smoking, eating or blowing
nose
After handling animals or waste
After touching ears, noses, hair,

mouths or other parts of bodies
After engaging in any activities
After handling soiled equipment

or utensils
that may contaminate hand (e.g.

handling money and carrying
out cleaning duties.)
315
a)
Hand Washing Procedures
Hand washing should be frequent, thorough and performed in hand washing basins.
The following procedures should be adopted when washing hands:
1.
Wet the hands with running water, preferably warm water
2.
Apply liquid soap
3.
Rub hands for 20 seconds wash all surfaces thoroughly, including

forearms, wrists, palms, back of hands, fingers and under fingernails. If
necessary, use a clean and sanitary nail brush to clean under the nails
b)
4.
Rinse hands thoroughly
5.
Dry hands with a clean paper towel , continuous cloth towel in dispenser or
air dryer
6.
Turn off the tap with a paper towel
How to Ensure the Staff Have Washed Their Hands?

z
Check the hygiene of their hands regularly or perform random check from
time to time;
Install hand-washing facilities on the way to workplace to facilitate hand

washing before entering and after leaving the workplace; and
Wash basins shall be kept clean, ensured of adequate water supply,

preferably with hot water, and equipped with liquid soap and suitable hand
drying facilities.
316
6.
Protective Overalls
z
Light-coloured, clean and appropriate;
Buttons should preferably be avoided on the

clothing as they may come off and fall on the food;
Hair should be covered with a clean hat or hair net.

Long hair should be tied back as well;
Should wear disposable gloves when handling

ready-to-eat food. They should be discarded if
damaged, soiled, or when interruptions occur in the
operation.
Wear mouth mask when handling food as far as possible. They should be
discarded when damaged, soiled, or after prolonged use; and
Wear closed-cap toes shoes.
317
Key PointsPersonal Hygiene and Personal Health with Catering Practitioners

Personal Hygiene
z
Pathogens are commonly found on the skin and in the noses of healthy people.
Scratching the head and nose can result in bacteria being transferred by hands
onto food, which may cause illnesses to customers. Smoking in food rooms
may cause food contamination by cigarette ends, ashes or hands.
Prevention of foodborne illnesses should begin with good personal hygiene

practices by food handlers in both personal cleanliness and habits to prevent
contamination of food by pathogens.
Personal Health
Several types of communicable diseases can be transmitted by consumption of

food. Food handlers should eliminate the opportunity for pathogenic
micro-organisms from being transferred to food and spread to consumers.
Food handlers can carry communicable diseases, especially if they themselves

have been infected. Some food poisoning bacteria are commonly found on
open wounds or cuts of their bodies. Illnesses may be spread to consumers if
food handlers suffering from illnesses or with open wounds are allowed to
take part in food activities.
Table 3.18Key PointsPersonal Hygiene and Personal Health with Catering Practitioners
Source: Source: Food Hygiene Code. Retrieved from

http://www.fehd.gov.hk/english/publications/code/code_all.pdf
318
ACTIVITY 3.48Personal Hygiene of Catering Practitioners
1.
When washing hands, at least for how long should we rub our hands
with liquid soap?

A) 5 seconds.
B) 10 seconds.
C) 15 seconds.
D) 20 seconds.
2. Which of the following behaviour of food handlers is not appropriate?

A) Take off earrings before working.
B)
Eat in the common room.
C) Go to work when having a cold.
D)
Wash hands after touching

money.
3. In which of the following situations should a food handler stop handling

food and food utensils and equipment that are contacted by food?
A) Coughing.
B)
The wound on hand has been

covered by a plaster and
wearing waterproof gloves.
C) Stomach ache.
D)
Stop handling food in all of the

above situations.
319
3.3.5
Fire Safety
The use of fire, electric stoves, fryers, etc. in restaurants is fire-prone. Insufficient and
improper maintenance and cleaning work, and accumulation of grease, especially
accumulation of grease in exhaust hood, increase the risk of fire greatly.
1.
2.
Fire Fighting Principles

z
Three elements are required for an object to burn, namely combustibles

(fuel), oxygen (air) and heat (temperature);
Once any one of the three elements is removed, the fire can be put out
successfully; and
The use of different fire extinguishers can remove one or more elements to
extinguish fire.
Fire Fighting Facilities and Equipment
As restaurants face higher fire hazard, they have more stringent requirements on fire
fighting facilities and equipment. The following are fire fighting facilities and
equipment commonly found in restaurants.
Fire extinguisher
Fire blanket
Sand bucket
Fire hose reel
Fire sprinkler system
Emergency lighting
Visual alarm system
320
3.
Class of Fires
Class A: Fires involving solid materials, usually of an organic nature in which

combustion normally takes place with the formation of glowing embers.
Class B: Fires involving liquids or liquefiable solids.
Class C: Fires involving gases.
Class D: Fires involving metals.
Class E: Fires involving electrically energised equipment.
Identify the pictograms on fire extinguishers that represent their types.
4.
Fire Extinguisher
Portable fire extinguishers are to allow people to extinguish the fire under a safe
condition and distance before the fire spreads and becomes uncontrollable so as to
avoid more serious property and human life losses. Therefore, the reliability of
extinguishers in terms of the types of fire they are designed for, minimum effective
discharge time and discharge bulk range, etc., is important.
a)
Carbon Dioxide Gas Type Extinguisher

It displaces oxygen to extinguish the fire.
Use: On electrical fires, flammable liquids, electronic equipment or documents.
Note: Carbon dioxide can lead to suffocation. Withdraw to open air after use.
b)
Water Type Extinguisher

It cools the burning materials.
Use: On fires involving wood, plastic, textiles or paper.
Never: On electrical fires, or fires involving flammable liquids or metals.
321
c)
Dry Powder Type Extinguisher

It utilizes chemicals to absorb heat or prevent heat from transferring from the fuel
surface to the air.
Use: On most fires, including flammable liquids or electrical fires.
Notes: Discharged dry powder may reduce visibility and cause disorientation,
and is corrosive to metals.
d)
Clean Agent Fire Extinguisher

Residue-free, e.g. no residual chlorofluorocarbons (CFCs)
Use: On electrical fires, flammable liquids, electronic equipment or documents.
Notes: Withdraw to open air after use.
e)
Foam Type Extinguisher

The foam can float on top of the burning liquid, isolating the fuel surface from
the air.
Use: On fires involving flammable liquids.
Never: On electrical fires.
5.
Fire Blanket
Use: On fires involving flammable liquids, such as small fires in the kitchen or
laboratory.
6.
Sand Bucket
Use: On small fires or fires involving metals.

Note: It can also be used for cleaning flammable liquids spilt on the ground.
322
ACTIVITY 3.49Fire Safety
1. Which of the following is not a required element for combustion?

A) Oxygen.
B) Fuel.
C) Fire.
D) High temperature/energy.
2. How does the water type fire extinguisher work?

A) It washes away the fuel.
B) It cuts off the contact between

the fuel and oxygen.
C) It cools the object.
D) It extinguishes fire by chemical

reactions.
3. How does the carbon dioxide gas type extinguisher work?

A) It washes away the fuel.
B) It cuts off the contact between

the fuel and oxygen.
C) It cools the object.
D) It extinguishes fire by chemical

reactions.
4. Which of the following fires is/are unsuitable to be put out by water type
extinguisher?
A) Burning liquids.
B) Burning electrical equipment.
C) Burning metals.
D) All of the above.
5. Which extinguisher(s) can put off fire involving electrical equipment?
A) Foam type extinguisher.
B) Dry powder type extinguisher.
C) Water type extinguisher.
D) All of the above.
323
References
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Lansing, Michigan: Education Institute of the American Hotel & Motel Lodging
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Baker, S & Bradley, P (1990). Front Office Operations. Hong Kong: The Hong Kong
Polytechnic
Baker, S., Huyton, J. & Pradley, P. (2000). Principles of hotel front office operations,
2nd ed. New York, US: Continuum.
Berberolu, H., Candido, J. & Marrack, M. (1999). Designing Restaurants and Hotels.
Toronto, Ont. : Food and Beverage Consultants.
Brown, G.. & Hepner, K. (2009). The Waiters Handbook, 4th ed. Frenchs Forest,
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Chon, K. & Sparrowe, R T (2000). Welcome to Hospitalityan Introduction. United
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Kivela, J. (1994). Menu Planning for the Hospitality Industry. Melbourne: Hospitality
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Pearson Prentice-Hall.
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Introduction to Hospitality

Introduction to the Hospitality Industry

The Nature of the Hospitality Industry

Characteristics of the Hospitality Industry

Relationship between the Hospitality Industry and Tourism

Career Prospect of the Hospitality Industry

Chapter 2 Accommodation Sector

Introduction to the Accommodation Sector

Classification of Accommodation Establishment

Hotels and Their Classifications

Common Types of Hotels in Hong Kong

Special Hotels Worldwide

Hotel Rating Systems

The Accommodation Product

Types of Hotel Guests

Types of Guest Requests

Introduction to the Hotel Operations

Modes of Hotel Management

Front Office Department

Chapter 3 Food and Beverage Sector

Introduction to the Food and Beverage Sector

Food and Beverage Operations (Hotel)

Classification of Food and Beverage Services

Food and Beverage Service Principles

Basic Knowledge of Menus

Basic Knowledge of Food and Beverage Services

Restaurant Design and Layout

Kitchen Layout for Different Food and Beverage Services

Food Safety and Personal Hygiene

Types of Food Contamination

Safeness in Food Handling Process

Personal Hygiene of Catering Practitioners

Chapter 1 Hospitality Industry

The Nature of the Hospitality

1.1.2. Characteristics of the Hospitality

Hospitality Industry and Tourism

Career Prospect of the Hospitality

Relationship between the

Introduction to the Hospitality Industry

1.1.1 The Nature of the Hospitality Industry

Food and drink

Have you been to any of the above enterprises or organisations?

What services did you receive from them?

Did they understand what services you wanted?

Did they provide what you wanted quickly and accurately?

Was the staff member friendly or rude?

Based on the discussion above, suggest five qualities or traits that a

Do you or your group members possess any of these qualities or traits?

Now work in pairs and follow the instructions below:

A business traveler (Tourist B)

1.1.2 Characteristics of the Hospitality Industry

Figure 1.1 Characteristics of the Hospitality Industry

Think about your experience of being a customer in a restaurant or a customer in a

In order to achieve service excellences in the

involvement and participation of both customers

customers. However, top management of

organizations do believe that the informal

As hospitality are closely related to tourism

open-minded, and come up with solutions together in resolving problems in their