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    Social Media Biz

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    Firman Nugraha
    This document discusses the shift from traditional push marketing methods like print and television ads to pull marketing using social media and word-of-mouth. It outlines the growth of social media platforms like Facebook, Twitter, and LinkedIn and how they can be used to publish content, share information, and build networks. Specific tactics for each platform are provided. The document emphasizes becoming a valuable member of online communities and relationships as being key to deriving benefits from social media.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Social Media Biz

    Uploaded by

    Firman Nugraha
    74 views56 pages
    This document discusses the shift from traditional push marketing methods like print and television ads to pull marketing using social media and word-of-mouth. It outlines the growth of social media platforms like Facebook, Twitter, and LinkedIn and how they can be used to publish content, share information, and build networks. Specific tactics for each platform are provided. The document emphasizes becoming a valuable member of online communities and relationships as being key to deriving benefits from social media.

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    Social media biz

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    This document discusses the shift from traditional push marketing methods like print and television ads to pull marketing using social media and word-of-mouth. It outlines the growth of social media platforms like Facebook, Twitter, and LinkedIn and how they can be used to publish content, share information, and build networks. Specific tactics for each platform are provided. The document emphasizes becoming a valuable member of online communities and relationships as being key to deriving benefits from social media.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    74 views56 pages

    Social Media Biz

    Uploaded by

    Firman Nugraha
    This document discusses the shift from traditional push marketing methods like print and television ads to pull marketing using social media and word-of-mouth. It outlines the growth of social media platforms like Facebook, Twitter, and LinkedIn and how they can be used to publish content, share information, and build networks. Specific tactics for each platform are provided. The document emphasizes becoming a valuable member of online communities and relationships as being key to deriving benefits from social media.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 56

    Making Friends for Business

    where the world is, business needs to go

    2 billion emails per second


    1 million IM messages per second
    8 terrabytes per second of traffic
    65 billion phone calls per year

    Kevin Kelly Web 3.0 The web is a black hole

    How marketing and advertising


    has won for the past century.
    Shout Your Message
    Loudest Guy Wins

    Consumers Block Marketing

    Because there are other ways to get to info they want.

    PUSH Marketing
    Use these to achieve Word of Mouth:
    Telemarketing
    Trade Shows
    Direct Mail
    Brochures
    Yellow Pages
    Editorial
    Industry Newsletter
    Flyers
    Print Ads
    Radio Ads
    TV Ads

    PUSH Marketing
    to

    PULL Marketing
    Use these to achieve Word of
    Mouth/Social Media:
    Telemarketing - Vontoo
    Trade Shows Virtual Booth
    Direct Mail Permission Email
    Brochures Interactive Web
    Yellow Pages SEO/SEM
    Editorial Blogs
    Industry Newsletter RSS Feed
    Flyers Direct to Web
    Print Ads Direct to Web
    Radio Ads Direct to Web
    TV Ads Direct to Web

    Facebook up 700% to 13.8 Billion Minutes.


    Twitter up over 3700% to 299 Million Minutes.
    Linkedin up 69% to 202 Million Minutes.

    Communication online
    has increased 18% to
    27% of total time while
    Entertainment has
    decreased 30% to 19%
    of total time online.

    Social Media is the


    Online Word of Mouth

    But its more than this


    Social Media can help:
    SEO with links
    Allow Permission
    Build an Audience
    Company Authenticity

    Social Media is anything


    (media content) that can
    be added to it (social).
    Mike Volpe
    Hubspot

    Meet People
    Start Conversations

    Ask questions
    Answer Questions

    Handle Complaints and Compliments

    Promote Others

    Become a valuable
    member of the
    community

    Three Things You


    Can Do with Social
    Media

    Publish
    Share
    Network

    Publish

    The more you publish, the more search


    engines love you.

    Customers
    can publish

    Share
    You can promote
    your stuff
    You can promote
    your customers
    You can promote
    your partners

    Network
    Its about
    relationships
    But virtual lives
    forever
    Employees,
    Customers, Potential
    Customers, Partners

    Three Simple Tools To Get You Started

    Linkedin has:
    41 million users
    All Fortune 500 Companies
    170 Different Countries

    Linkedin is your business suit:


    Resume
    Recommendations
    Connections
    Expertise
    Executive Level Search
    Link to your company and blog

    Search

    invite
    People Linkedin
    thinks you should
    know

    photo

    status

    Status of your Connections

    Connections:
    For people you
    dont know you
    can easily find
    out which of
    your
    connections
    knows the
    person you
    want to know.

    Search:
    1. People
    2. Jobs
    3. Companies
    4. Answers
    5. Inbox
    6. Groups

    Company:
    Hierarchy
    Titles
    Connections
    Location
    Websites
    Male/Female
    New Hires
    Popular

    Jobs:
    Titles
    Company
    Location
    Date
    Freelancing
    through your
    status

    Q & A:
    Answer questions
    to establish
    yourself an expert
    Ask questions to
    get answers from
    professionals

    Groups:
    Join Groups to met
    others
    Answer questions
    in Groups
    Make Your Own
    Groups
    Get Daily/Weekly
    Emails from
    Groups

    ROI for Linkedin:


    Measure Your Time
    Measure Your Connections
    Measure Your Conversations
    Measure Cost To Advertise on
    Linkedin

    Facebook is my business causal:


    Largest Social Network
    Over 200 Million Users
    Over 100 Million Unique
    Visitors

    Facebook:
    Over 3.5 hours
    for 25-50 years

    Facebook:
    35-54 year old
    demographic
    segment not
    only continued
    to grow the
    fastest, but it
    accelerated to a
    276.4% growth
    rate over the
    past 6 months.

    Facebook:
    News Feed of
    Friends
    Suggests Friends
    Share your news,
    your photos, your
    video basically,
    share your life
    Play Games with
    others

    Biz Fan Page:


    News Feed of
    Friends
    Send messages &
    events to Fan Base
    Set up Events and
    Invites
    Use Fans to help
    advertise

    Applications:
    Games
    Quizzes
    Utilities

    Data:
    Lexicon to see buzz
    Enormous amount of
    data
    Addictive Quality to
    keep up and build an
    audience

    Business vs. Personal

    ROI for Facebook:


    Keeping up and in front of
    clients
    Build Fans and Buzz
    Measure work time/pleasure
    time
    Measure social connections
    Measure Cost To Advertise on
    Facebook

    Twitter is my cocktail
    party
    Marketing Buzz
    32 Million Users
    19 Million Unique
    Visitors
    1,192% growth

    Twitter is:
    Write 140 Characters or less
    Broadcast to entire network
    Real-Time Conversations
    @name means you are talking to that
    person but the whole word can see you
    Direct Message speak only to that
    person
    #hashtags for easy search

    Following people you


    want to know like
    Experts in your field
    Potential Customers
    Current Customers
    Create an Audience

    www.tweetdeck.com

    www.twitpic.com

    Customer Service

    Real-Time Search

    Business Applications

    Sears Story

    ROI for Twitter:


    Measure Your Time
    Measure Your Connections
    Measure Your Conversations
    Measure Cost To Advertise on
    Twitter

    ROI for Offline Actions


    5
    4
    3
    Value

    Reach

    1
    0

    Ad

    PR

    Earned

    Word of

    Media

    Mouth

    ROI for Online Actions


    5
    4
    3

    Value
    Reach

    2
    1
    0

    Online Ads

    PR Wires

    Blogs/News

    Social Media

    Todays Take-Aways
    Social Media is growing quickly
    You must be a part of Social Media
    to receive real benefits from
    relationships
    You must be a valuable member of
    community
    Virtual Relationships give multiple
    benefits for your web presence and
    website

    What I do:

    Business Card Link up with them


    in Linkedin and search them out on
    Twitter
    After some conversations Add
    them to Facebook

    MediaSauce has many


    ways to help

    - Consulting Time
    - Branding
    - Web Design
    - Video, 3D & Animation
    - SEO & PPC
    - Social Media Specialists
    - Traditional Media

    Experienced Gunmen For Hire

    Talk to the Sauce


    Opportunities Assessment What are your opportunities online and how to reach
    them
    Project Blueprint Just need a tactical piece of the pie like website or video or
    both
    Digital Blueprint Full blown marketing plan including all the essentials as well
    as how to execute

    Don Schindler
    Senior Digital Strategist

    How to get a hold of me


    [email protected]
    Twitter: donschindler
    IM: donissauced
    Cell: 317.496.2334

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