International Business Management
International Business Management
International Business Management
Semester 2, 2013
Teaching Team:
Marcus Bai
Lingling Gao
Contact Details
Unit Coordinator:
Marcus Bai
Campus:
Hobart
Room Number:
Email:
Phone:
Fax:
Consultation Time:
By appointment
Section instructor:
Lingling Gao
Campus:
Hobart
Room Number:
Email:
Phone:
Fax:
Consultation Time:
By appointment
Launceston
Room Number:
Email:
Phone:
Contents
Unit Description
International business has expanded dramatically over the past three decades and drawn the
attention of business executives, government officials and academics. International business refers
to a wide range of activities involving business transactions across national borders. Although
international business has many similarities with domestic business, there are important differences.
At the international level, the globalisation of the world economy and differences between countries
present both opportunities and challenges to international businesses. Managers of international
businesses need to take account of the complex environment when making strategic decisions and
managing ongoing operations. The aim of this unit is to help students gain knowledge of three
generic themes of international business, including the environmental context of international
business, international business strategies, and operational management of international businesses.
Students are also expected to develop skills to critically analyse practical issues related to these
themes.
As some contents of this unit are based on the concepts and principles of economics and
management, students enrolling in this unit are required to have basic knowledge in economics and
management. Students will be required to understand not only theoretical knowledge, but also
develop skills and capabilities in applying the theoretical knowledge to real business practices.
Extensive reading before and after classes is expected of students. Case studies will be incorporated
in the teaching to expose students to the challenges facing international businesses and their
managers.
Pre-Requisite/Co-Requisite Unit(s)
Nil.
any extra assistance will be provided by the teaching team in respect of work covered in the
period prior to enrolment; and
penalties will not be applied for late submission of any piece or pieces of assessment that
were due during this period.
Assessment
Methods
Apply key
international
business concepts,
principles and
theories to
practical issues
Identify global
opportunities and
challenges faced by
businesses
Make practical
recommendations
for international
businesses
The assessments and teaching activities in this unit have been designed to
develop the following graduate attributes in students:
Knowledge:
Communication skills:
Problem-solving skills:
Demonstrate
professional writing
skills in the context
of international
business
Global perspective:
Social responsibility:
Learning Resources
Prescribed Text
Daniels, J, Radebaugh, L & Sullivan, D 2013, International business: Environment and Operations, 14th
edn, Pearson Education Australia, NSW.
Please note that although the above textbook is recommended the teaching will not be based solely
on it. Materials from other sources will also be used in teaching. Students may also use other similar
textbooks.
Recommended Texts
The publications listed below are highly recommended for further reading on the topics covered in
the unit:
Bartlett, CA, Ghoshal, S, & Birkinshaw, J 2004, Transnational management: text, cases, and readings
in cross-border management, 4th edn, Irwin-McGraw Hill, Boston.
Buckley, PJ & Casson, M 2002, The Future of the Multinational Enterprise, 25th edn, Palgrave
Macmillan: New York.
Browaeys, M-J & Price, R 2008, Understanding cross-cultural management, Prentice Hall-Financial
Times, Harlow, England.
Cavusgil, ST, Knight, G, Riesenberger, JR, Rammal, HG, & Freeman, S 2012, International business:
the new realities, Australian edn, Pearson, NSW.
Czinkota, MR, Ronkainen, IA & Moffet, MH, 2005. A Brief History- International Business, 7th edn,
Thomson South Western: Mason, OH.
Dowling, PJ, Liesch, P, Gray, SJ & Hill, CWL 2009, International business: Asia-Pacific edition, McGraw
Hill, Sydney.
Hanson, D, Dowling, PJ, Hitt, MA, Ireland, RD & Hoskisson, RE 2008, Strategic management:
competitiveness and globalisation, 3rd edn, Thomson Learning, Victoria.
Hill, CWL 2013, International business: competing in the global marketplace, 9th edn, McGraw-Hill,
New York.
Hill, CWL Cronk, T & Wickramasekera, R 2011, Global business today: Asia-Pacific edition, 2nd edn,
McGraw-Hill Australia.
Dowling, P, Festing, M & Engle, AD 2008, International human resource management: managing
people in a multicultural context, 5th edn, Thomson, South Melbourne.
Peng, MW 2011, Global business, 2nd edn, South-Western Cengage Learning, Mason, USA.
Wild, J & Wild, KL 2012, International business: the challenges of globalisation, Pearson, Boston.
Useful Websites
Academy of International Business (http://aib.msu.edu/)
Australian Bureau of Statistics (http://www.abs.gov.au/)
The Australian Department of Foreign Affairs & Trade (http://www.dfat.gov.au/)
Australia-New Zealand International Business Academy (http://www.anziba.org/)
Asian Development Bank (http://www.adb.org/)
APEC (Asia-Pacific Economic Cooperation) (http://www.apec.org/)
AUSTRADE (Australian Trade Commission) (http://www.austrade.gov.au/)
ASEAN (The Association of Southeast Asian Nations) (http://www.aseansec.org/)
7
Students may enrol in this unit in either face-to-face or distance mode. Students enrol in the face-toface mode are required to attend the classes while distance students need to complete similar tasks
through MyLO. Assessment tasks will be arranged separately through MyLO for distance students
and in class for face-to-face students, and no alternative assessment will be arranged for students
across the two modes. Students are therefore required to decide the mode suitable for their time
availability before enrolling in this unit.
Students need to ensure they have completed all the required tasks and achieved the learning
outcomes for each module before they proceed to the next one. Past experience indicates that the
time students spend on their study is positively correlated with their performance and results.
Students must ensure they are able to allocate sufficient amount of time before enrolling in this unit.
Assessment
Assessment Schedule
In order to pass this unit you must achieve an overall mark of at least 50 per cent of the total
available marks. Details of each assessment item are outlined below.
Assessment Item
Value
Due Date
Length
Assessment Item 1
End of module online tests
25 marks
Throughout semester
(Weeks 3, 5, 7, 9 & 12)
Assessment Item 2
Individual business environment report
25 marks
23 Aug at 2:00 pm
10 multiple-choice
questions (10 mins
per test)
1 short answer
question (5 mins
per test)
Maximum 2,500
words*
Assessment Item 3
Major Assignment:
Case analysis and TWO (2) short essays
50 marks
28 Oct at 2:00 pm
Case: maximum 10
pages, A4, 1.5
space, 12 point
Essay: maximum 3
pages plus
references, A4, 1.5
space, 12 point
* Word Limit: The word count includes such items as headings, in-text references, quotes and
executive summaries. It does not include the reference list at the end of the assignment.
You are required to complete five (5) online tests, which are designed to test
your understanding of the key concepts covered in each of the learning
modules. Each test will be randomly constructed for every student. The test can
be taken at a time of your choice during the designated week (see below).
Students will need to log on to MyLO using their University electronic mail
username and password. A time limit of 15 minutes will apply for each test.
Please note that each test will open at 9.00am on the Tuesday and close at
2.00pm on the following Monday of each designated week. It is advised that
you mark the following online test dates in your diaries for completion
Task Length:
Ten (10) questions per test. Questions will be a collection of multiple choice,
true or false, and short answer questions. You will need to complete the
required readings prior to starting each test.
Due Date:
Value:
Assessment Criteria:
See page 15
Task Length:
Due Date:
23 Aug at 2:00 pm
Value:
25 marks
Task Length:
Case: Maximum 10 pages A4, 1.5 space, 12 point font; no pages after page 10
will be read.
Essays: 3 pages plus references, A4, 1.5 space, 12 point font; no pages after
page 3 will be read.
Value:
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Your final examination for this unit will be held during the scheduled examination period as
indicated by Student Administration in correspondence to you.
Examinations will normally be scheduled Monday to Saturday inclusive. Examinations may be held
during the day or evening and students should consult the university information which will be made
available towards the end of semester.
You are advised to make any necessary arrangements with employers now for time off during the
examination period to sit this examination. Your participation at the scheduled time is not
negotiable unless there are exceptional circumstances. Note that you will be expected to sit the
examination at your recorded study centre.
Supplementary Exams: Except in special circumstances and on the recommendation of the unit
coordinator or the Head of School, a student who fails will not be granted a supplementary
examination.
Submission of Coursework
Lodging Coursework
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All Coursework must have the School of Management Assignment Cover Sheet, which is available as
a blank template from the School of Management website:
http://www.utas.edu.au/management/student-resources. All assignments must include the tutors
name on the assignment Cover Sheets when they are submitted. If this is not done the assignment
will not be accepted and therefore will not be marked.
Please remember that you are responsible for lodging your Coursework on or before the due date.
We suggest you keep a copy. Even in the most perfect of systems, items sometimes go astray.
Assignments must be submitted electronically through the relevant assignment drop box in MyLO.
All coursework must be handed in by 2.00pm on the due date.
System will be used in all School of Management units, and students are expected to use this system
in their assignments.
using an authors words without putting them in quotation marks and citing the source;
using an authors ideas without proper acknowledgment and citation; or
copying another students work.
If you have any doubts about how to refer to the work of others in your assignments, please
consult your lecturer or tutor for relevant referencing guidelines, and the academic integrity
resources on the web at http://www.academicintegrity.utas.edu.au/ The intentional copying of
someone elses work as ones own is a serious offence punishable by penalties that may range from
a fine or deduction/cancellation of marks and, in the most serious of cases, to exclusion from a unit,
a course, or the University.
The University and any persons authorised by the University may submit your assessable works to
a plagiarism checking service, to obtain a report on possible instances of plagiarism. Assessable
works may also be included in a reference database. It is a condition of this arrangement that the
original authors permission is required before a work within the database can be viewed.
For further information on this statement and general referencing guidelines, see ) or follow the link
under Policy, Procedures and Feedback on the Current Students homepage.
14
Marking Criteria and Rubrics for Assessment Items 2- Business Environment Report
Criteria
HD (100%-80%)
DN (70%-79%)
CR (60%-69%)
PP (50%-59%)
NN (0%-49%)
Ability to write in a
professional context;
present information
in a variety of ways
(20%)
No or few errors in
language; focused and
purposeful discussion;
complete structure;
appropriate format;
presented information
in a variety of ways.
Partly understandable;
some clear discussion;
most components
included; partly
structured; some
formatting; presented
information in limited
ways.
Ability to identify,
analyse and evaluate
information to make
arguments (20%)
Addressed a complete
set of key issues;
insightful, plausible and
evidenced arguments.
Ability to apply
principles or theories
to the issues (20%)
Applied relevant
principles or theories to
all issues.
Applied relevant
principles or theories to
most issues.
Applied relevant
principles or theories to
some issues.
Ability to draw
conclusion and make
recommendations
based on prior
discussion (20%)
Conclusion and
recommendations were
feasible and logically
drawn from prior
discussion.
Conclusion and
recommendations were
mostly feasible and
logically drawn from
prior discussion.
Conclusion and
recommendations were
logically drawn from
prior discussion.
Conclusion and
recommendations were
mostly consistent with
prior discussion.
Conclusion and
recommendations were
partly consistent with
prior discussion.
Ability to
acknowledge sources
and comply with
Harvard citation style
(20%)
Acknowledged all
sources; complied with
HCS.
Acknowledged most
sources; complied with
HCS.
Reasonably
acknowledged sources;
mostly complied with
HCS.
Acknowledged limited
sources; partly complied
with HCS.
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16
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3. There are two ways companies can invest in a foreign country. They can either acquire an
interest in an existing operation or construct new facilities. Briefly describe the advantages
and disadvantages of each alternative.
Week 11 Marketing globally
Reading: Dainels et al (2013) - Chapter 16
1. What factors makes international pricing and distribution more complex than domestic
pricing and distribution?
2. What is the gray market? Why are companies concerned about it?
3. How do foreign government regulations affect pricing and promotion for international
businesses?
4. What challenges are created by selling internationally through the Internet? How does ecommerce affect pricing?
Week 12 Managing international operations
Reading: Dainels et al (2013) - Chapter 17
1. What is a supply chain? How does a supply chain differ from materials management and
logistics?
2. How has technology altered supply chain management? Discuss some of the available tools.
3. What has been the influence of Japan on supply chain management? In your answer, discuss
the concepts of industrial clustering and quality
Week 13 International human resource management
Reading: Dainels et al (2013) - Chapter 20
1. What are the current trends in expatriate allowances? What are the reasons for these
changes?
2. What individual characteristics and qualifications should a company consider when choosing
managerial candidates for foreign assignments? Which one do you think is most important?
Why?
3. What types of employees are increasingly being chosen for expatriate assignments? What
characteristics are firms seeking when selecting expatriates?
18
similarity theory, product life cycle theory, new trade theory and national competitive advantages
theory. These theories explain how and why international trade and investment occur and therefore
provide an explanation for the pattern of international trade and investment. These theories are also
used to explain the strategic motivations of international business activities.
Learning outcomes
1.
2.
3.
4.
20
Learning outcomes
1. Understand how firms can profit from expanding internationally;
2. Discuss the process of international strategic management;
3. Assess foreign markets for international entry;
4. Assess the pressures of the external environment facing international businesses;
5. Describe the basic strategic alternatives available to international businesses
6. Define the various organisational structures available to international businesses;
7. Discuss how international businesses manage their control function;
Discussion questions: see Hobart tutorial program week 9 & 10
21
Start of
Week
Module
Topic
Due Dates
15 July
22 July
29 July
3&5
5 August
12 August
7&8
Module 2
online test due
19 August
26 August
10
Individual
business
environment
report due on
23 Aug at 2:00
pm
Module 3
online test due
Text
Chapter
1
Module 1
online test due
9 September 4
11 & 12
16
September
10
23
September
16
11
30
September
17
12
7 October
20
13
14 October
13 & 14
Module 4
online test due
Module 5
online test due
Workshop
Dates
16 July
Topic
Background for International Business
30 July
Text Chapter
3
13 August
27 August
5
6
15 October
Due Dates
Individual
business
environment
report due
on 23 Aug at
2:00 pm
23