Indonesia Quarterly City-Level PC Tracker: Technology Coverage and Data Segmentation

Indonesia Quarterly City-Level PC Tracker
The objective of the Indonesia Quarterly City-Level PC Tracker is to understand the market insights of the 24
cities representing more than 90% of the Indonesian PC market. This service will benefit IT vendors that wish to
understand the city-level dynamics of the Indonesian PC market and compete effectively in this fast-growing and
expanding market.
Technology Coverage and Data Segmentation

This tracker provides total market size and vendor share for the following technology areas and segmentations. Measurement for this tracker
is in unit shipments.
Technologies and subtechnologies:
Segmentations:
Desktop PCs
Top vendors ranking for each form factor in each of the 24 cities
and 5 subregions in Indonesia
Company size: very large business, large business, medium-sized
business, small business, and small office and home office
Portable PCs
Mini notebook PCs
Vertical markets: government and education

Processor vendor: Intel and AMD
Geographic Scope
Indonesia
PC market across 15 cities across 5 regions of Java, Sumatra,
Kalimantan, Sulawesi, and Bali. Cities covered are Balikpapan,
Bandung, Banjarmasin, Denpasar, Jakarta, Jogjakarta, Lampung,

Makasar, Manado, Medan, Padang, Palembang, Pekanbaru,
Semarang, Surabaya, and others.
Deliverables
This tracker is delivered on a quarterly basis via an Excel pivot table. Deliverables for this tracker are listed below. For a complete delivery
schedule please contact an IDC sales representative.
Preliminary top 5
Preliminary top 10
Historical data
IDC's Tracker Methodology

IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide
data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker
organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:
In-country local vendor interviews
Distribution data feeds
Worldwide and regional vendor guidance
ODM data
In-country local channel partner discussions
Import records
Feedback from component suppliers
Vendor briefings and public financial reports
Enabling Better Business Decisions Across the Organization

IDC trackers provide the accurate and timely market size, vendor share, and forecast information you need to identify market and product
expansion opportunities, increase revenues, and win market share. IDC's tracker research is a critical input to the planning and
monitoring cycles of the business process. Common uses of the tracker data include:
Planning Process
Regional, state or city-level planning setting regional, country, state or city-level sales targets based on market opportunity
Product marketing creating a product strategy and road map based on currently available product features and expected growth
Production planning using customer demand data as an input in the creation of production schedules
Product portfolio planning accessing accurate and detailed data as an input into the product development process
Monitoring Process
Performance measurement comparing vendor performance on prior fiscal periods
Competitive analysis reviewing competitor performance across multiple dimensions: product, features, channel, segment,
geography
Sales forecasting measurement assessing internal sales forecast versus actual results
Price benchmarking comparing vendor versus market pricing data by model
Marketing communications using positive results for messaging in the press, at partner events, or in sales collateral
IDC's Global Tracker Process at Work
Tracker is a registered trademark of International Data Group, Inc.

International Data Corporation (IDC) is the premier global provider of market
intelligence, advisory services, and events for the information technology,
telecommunications, and consumer technology markets. IDC helps IT
professionals, business executives, and the investment community make factbased decisions on technology purchases and business strategy. More than
1,000 IDC analysts provide global, regional, and local expertise on technology
and industry opportunities and trends in over 110 countries worldwide. In 2014,
IDC celebrates its 50th anniversary of providing strategic insights to help clients
achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events
company. You can learn more about IDC by visiting www.idc.com.
IDC Indonesia, Menara Prima 2, 20th Floor, Unit J, Kawasan Mega Kuningan, Jl. Dr. Ide Anak Agung Gde Agung Blok 6.3, Jakarta Selatan, 12950
Indonesia, P.6.221. 515.7676
for a complete list of IDC's worldwide offices, visit www.idc.com/offices
IDC_P21530_0914

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Indonesia Quarterly City-Level PC Tracker

Technology Coverage and Data Segmentation

Vertical markets: government and education

Bandung, Banjarmasin, Denpasar, Jakarta, Jogjakarta, Lampung,

IDC's Tracker Methodology

Enabling Better Business Decisions Across the Organization

IDC's Global Tracker Process at Work

Tracker is a registered trademark of International Data Group, Inc.

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