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Research On Blogging

The document is a report on a study about the growth and popularity of entertainment and fashion websites. It analyzes primary research conducted through a survey. The key findings are: - The majority of respondents were females between 18-25 years old. - Most respondents spend 5-10 hours or more than 15 hours per week on the internet, exposing them to various online platforms. - Over half of respondents update their fashion knowledge through e-news and blogs. Blogs and their content were seen as the most attractive way to gain knowledge. - Popular fashion blogs mentioned were Vogue, Style, MissMalini, IMBB and Pinterest. - Blogs were found to be useful

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Sauumye Chauhan
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114 views9 pages

Research On Blogging

The document is a report on a study about the growth and popularity of entertainment and fashion websites. It analyzes primary research conducted through a survey. The key findings are: - The majority of respondents were females between 18-25 years old. - Most respondents spend 5-10 hours or more than 15 hours per week on the internet, exposing them to various online platforms. - Over half of respondents update their fashion knowledge through e-news and blogs. Blogs and their content were seen as the most attractive way to gain knowledge. - Popular fashion blogs mentioned were Vogue, Style, MissMalini, IMBB and Pinterest. - Blogs were found to be useful

Uploaded by

Sauumye Chauhan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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A Study on the

Growth & Popularity of


Entertainment & Fashion Websites

Primary Research Analysis


By
Aakrati Rampal
Hashmeet Kaur
Jhanvi Dang
Shivani Sisodia
Sauumye Chauhan

Introduction
Everyone loves hearing the latest news about their favorite (or most hated) celebrities, but
entertainment is more than just celebrity gossip.
Could you manage without watching TV after a long day at the office? Without clearing your
mind reading a good magazine, meeting your friends to see the Monday night Football match
together, going to the movies for a double header once in a while, or even reading your favorite
celebrity gossip and fails on the internet?
Entertainment is a broad concept that embodies tons of different things that entertains us.
We all need our daily dose of entertainment so that our life will not be so boring! We need a
celeb to idolize, an athlete to admire, and basically everything that is extraordinary to make our
life more interesting.
There is a growing need to know what brand our favorite celebrity is wearing, what is their style
etc. The entertainment & fashion websites prove to be the best source to know all about the
mentioned topics. They act as a medium for hourly updates on life of your favorite celebrities.

Objectives
1) To study the popularity of these websites amongst various groups especially the youth
2) To study their impact on the modern day consumer

Survey Analysis
In order to get the answers to the above objectives, a survey was conducted. In the survey
conducted, out of 50 respondents, 40% of the respondents were male and 60% were Females.
Also majority of the respondents lie under the age group of 18-25 years.

15%

18-25
16-35
25%
60%

35 and above

Internet Exposure
In order to understand the popularity & effect of fashion websites, it was very important to
understand the exposure to internet in general. From the survey we could see that 38.10% of the
respondents spend an average of 5-10 hours per week on the internet while 33.33% of the
respondents spend more than 15 hours per week on the internet.

38.10%

33.33%
19.05%

9.52%
2-5 hours

5-10 hours

10-15 hours

15+ hours

Thus, it would be suitable to conclude that majority of the respondents spend monumental time
on the internet and hence might be exposed to various internet mediums and platforms.
Updating Fashion Knowledge
When inquired about how they keep themselves up to date with latest fashion knowledge,
52.38% of the respondents did so through the medium of E-News followed by blogs at 23.81%.

52.38%

23.81%
14.29%

9.52%
0%
TV News

Newspaper

E-News

Magazines

Blogs

TV News
Newspaper
E-News
Magazines
Blogs
Others

1
16.67
15.79
26.32
5.26
5.56
18.75

2
16.67
26.32
15.79
26.32
33.33
18.75

3
11.11
10.53
5.26
31.58
0
12.50

4
22.22
21.05
10.53
10.53
16.67
6.25

5
33.33
26.32
26.32
10.53
38.89
6.25

6
0
0
15.79
1.79
5.56
37.50

From the above data we can conclude that people rely on internet and the platforms that it
provides like websites & blogs so as to update their fashion knowledge.
Blog Awareness
The respondents were asked if they followed any blogs or were a part of any blog, to which
around 60% of the respondents replied yes.

No
40%

Yes
60%

Further the respondents were asked to name a few of fashion websites and blogs that they
followed. The most popular were Vogue.com. Style.com, MissMalini, IMBB & Pintrest.
Blog Purpose
When asked about why they follow blogs, 65% of the respondents referred to blogs to gain
knowledge on a particular topic followed by shopping at 25%.

65%

25%
10%
0%
Knowldege

Discussion On
A Topic

Shopping

Business

Blogs Attraction
In order to understand the popularity of the blogs, the respondents were asked which factors
attracted them to the blog. For 70% of the respondents it was content of the blog while for 30%
of them it was the look & feel of the blog.
70%

30%

0%
Content

Look & Feel

Loyalty

Blogs Utility
When asked if they found the blog and services provided were useful for them, 94.74% found
them useful while 5.26% did not find them useful.

No
5%

Yes
95%

Blog Influence
The respondents were asked how have blogs helped and influenced them in the past.
For 13% of the respondents, blogs have influenced their professional life. 21.7% of respondents
use blogs for their personal use. Whereas 4.34% of respondents use blogs for their personal as
well as professional life. Majority of the respondents refer to blogs for shopping and to gain
fashion knowledge. The share was 21.7% of the respondents for both the categories.

21.70%

21.70%

21.70%

17.39%

13%

4.34%

Professional

Personal

Both

Shopping

Knowledge

None

Problems with Blogs


The respondents were asked if they had recently faced any problems with blogs to which 95%
replied that they had not faced any problems related to blogs.
Yes
5%

No
95%

Questionnaire
1.

2.

3.

4.

5.

6.

7.

How much time do you spend surfing the internet in a week?


2-5 hours
5-10 hours
10-15 hours
15 and above hours
How do you update your fashion/entertainment knowledge?
TV News
Newspaper
E-News
Magazines
Blogs
Any Other
Of the above mentioned options of update, please rate the following in terms of usage
TV News
Newspaper
E-News
Magazines
Blogs
Any Other
Do you blog or follow any blogs? 4
a. Yes
b. No
Which blogs and websites do you follow? Name a few
________________________________________________________________________
________________________________________________________________________
What attracts you to return to a blog?
Content
Look & Feel
Loyalty
For what purpose do you specifically use blogs?
Knowledge /Follow
Discussion on an issue
Buying/Shopping
Business/Popularity
Any Other

Do you find such services useful?


Yes
No
9. Please, comment how in the recent past it has influenced your personal or professional
life?
________________________________________________________________________
________________________________________________________________________
8.

10.

Did you face any problems related to blogs on any issues?


Yes
No

Name: _______________________________________________________
Age: ____
Gender: __________

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