CMMA2015 SummitBrochure

Register before
1st May
to enjoy SGD500
off your
registration!
2 5 June 2015
Level 3, Marina Bay Sands, Singapore
Defining Whats Shaping the Future of The Global ICT World

Plenary Speakers:
Track Highlights!
Tuesday, 2nd June 2015
Steve Leonard
Executive Deputy
Chairman
Infocomm Development
Authority of Singapore
Kevin Ackhurst
Director
Google for Work
APAC
Hari Krishnan
Managing Director APAC & Japan
LinkedIn
Jeremy Kung
Executive Vice President
- New Media and Chief
Executive Officer
Telekom Malaysia
Broadband Sustaining Growth

in Asias Broadband Markets
Peter Moore
Regional Managing
Director Public
Sector
Amazon Web
Services
Internet of Things
Getting into the Digital Dialogue
Telco Apps Development
Other Speakers to Watch Out for Include:
Software-Defined Infrastructures for

Networks, Clouds and Services
Wednesday, 3rd June 2015

Paul Brown Kenyon
President; CEO
APSCC; MEASAT
Bernie Trudel
Chairman & Chief
Technology Officer
Asia Cloud Computing
Association; CISCO
Dmitri Chen
COO and VP Specialty
Sales, APJ
EMC
Henri Setiawan Wyatno

VP Innovation Management
PT Telekomunikasi Indonesia
International (TELIN)
Phil Braden
Chief Operations
Officer
PCCW Global
Deepak Mathur
Senior Vice President
Commercial, Asia-Pacific
and the Middle East
SES
Broadband - Surging to 5G and

Beyond
Asias Satellite Industry
The Next Decade
Mobile Marketing Marketing on the
7th Mass Media
Cloud Networking
Bill Chang
Chief Executive Officer
Enterprise Group
Singtel Group
Sunita Kaur
Managing Director
Asia Pacific
Spotify
Sundi Balu
Chief Information
Officer
Telstra Global
Barry Lerner PE
Regional Chief Information
Officer, Huawei Solutions
Marketing South Pacific
Region
Latif Ladid
Founding Chair,
5G World Alliance;
President
IPv6 Forum
Magnus Ewerbring
Chief Technology
Officer - APAC
Ericsson
The Only ICT Conference in Asia Pacific That You Need To Attend in 2015!
Updates on latest broadband investments and regulations
Opportunities in Asian Satellite Industry
Why 5G is different from 4G and what new enhanced applications it can bring forth?
Develop practical strategies for better implementation of Cloud, IoT and Enterprise Mobility
Address security issues through global best practices
Harness Big Data and change it to commercially Smart Data
Implement your own Mobile-First strategy
Learn to monetise telecom applications and know how telcos and app developers can create winning partnerships
Get ready for the value proposition of Software Defined Networks and Infrastructures
Incorporating:
Organised by:
Broadband - Maximising your

Revenue Via DSL, Fiber and Wireless
The New Value Proposition for
Satellite End Users
Enterprise Mobility
Key topics include:

Thursday, 4th June 2015
Held Concurrently:
Worldwide Associate:
Track Sponsors:
A Part of:
Big Data Turning Your Big

Data into Smart Data
Friday, 5th June 2015

Big Data Workshop
Mobile Marketing Workshop
CyberSecurity Workshop
Co-Presenters:
Hosted by:
Platinum Sponsor:
Supporting Organisations:
For conference enquiries and registration, please contact Elaine Dang | DID: +65 6233 6627 | Email: [email protected]
www.CommunicAsia.com
What is defining the future

of the ICT industry?
The Earth Will Don An Electronic Skin
Neil Gross
In the digital age that we live in, our increasing need to stay
connected has impacted how the ICT industry innovates.
New technologies have enabled higher connectivity to
engagement to transformation. New industrial segments
IoT, Big data and analytics, Cloud, Social Media Marketing,
5G, Enterprise Mobility and Satellite Technological Innovations
have gained absolute significance. For stakeholders, it is now
time to decide where they stand with respect to technology
adaptation.
In 2015, CommunicAsia Summit will bring together 200+
of the industrys leading experts to share how they have
succeeded in this fast evolving digital era helping you
to overcome challenges in innovating and integrating new
technologies.
Meet and network with 800+ delegates from over 60
countries at the summit and ride along the ICT industrys
growth trajectory.
Register before 1st May 2015 to enjoy SGD500 off
Here is Where the Regions

ICT Industry Executives Gather!
1%
Job Function
2%
1%
1%
40% Top / Senior General

Management
18% Sales / Marketing / Business

Development
10% Research & Development /

Consultancy / Legal
7% Technical / Engineering /

Comms & Network Mgmt
Find solutions and innovative ideas for your

businesses in a programme that combines strategic,
technical and operational concerns
Be a part of Asias most happening ICT event that

is attended by leading telecom operators, solution
providers, end-users from enterprises, app developers,
investors and brands!
3
4
2
Gain key insights from over 200 key industry

speakers! The only event in the region to feature
interactive learning and networking sessions
presentations, case studies, panel discussions,
visionary speeches, workshops and roundtable
discussion, you cannot miss an industry trend!
1% Programming / Content

Development
1% Production/Technician

Engineer
1% Investment / Finance
10%
3% 4%
14%
2%
5%
11%
5%
12%
12%
3%
CommunicAsia2015 Summit:
18%
2% Human Resources / Educator

/ Trainer / Admin
6%
Why You Should Attend
10%
6% MIS / IS / IT / Operations

Management
4% Customer Experience

Management
40%
10%
10% Others
We look forward to meeting you at CommunicAsia Summit

this June!
Mark your calendars! Join us in Singapore this

coming 2 5 June at Marina Bay Sands for 4
days of valuable sharing and networking!
4%
6%
7%
11%
1%
1%
Industry
14% Carrier / Mobile Operators
12% Communications / Data

Communication Service

Provider
12% Others
11% Satcom / Satellite Carrier
11% IT Solutions Provider
10% Consultancy
6% Software / Applications

Developer
5% Financial Industry
5% Broadcasting - TV
4% PTT/ Communication

Authority
3% R&D Services
3% Manufacturer / OEM
2% ISP / Value Added Service

Provider
1% Reseller / Distributor / Agent
1% VAR / VAD / Systems

Integrator
Country
4%
76% Asia
7% 5%
8% Rest of the World
8%
7% USA
5% Australia / New Zealand
76%
4% Europe
Engage in invaluable networking opportunities where

you are joined by over 800 of your industry peers,
from over 60+ countries
For Sponsorship enquiries, please contact Agnes Leung

DID: +65 6233 6661 | Email: [email protected]
Find us on Facebook by Searching

CommunicAsia
Programme-at-a-Glance
Conference Day 1: 2nd June 2015 (Tuesday)
Opening Keynote: Mega Trends What Do The Communications Industry Need To Do To Survive?
Panel Discussion: What Role do We Play in the Age of The Internet of Everything
Broadband Sustaining
Growth in Asias Broadband
Markets
Reducing the Digital Divide
Asia Country Focus Market
Outlook and Developments
Broadband and Smart Cities
Internet of Things (IoT)
Deriving the Value of IoT

Analytics and Security in IoT
Analysing the Impact of IoT on
Enterprises
Getting into the Digital

Dialogue Telco Apps
Development
Partnerships and Investments
Building a App Ecosystem for
Telcos Telecom Applications
Development
Software-Defined
Infrastructures for Networks,
Clouds and Services
Network Virtualisation Where
are we at?
SDN and NFV in Cloud, Data
Centers and Carrier Ethernet
Visualisations Impact on
Enterprises
Conference Day 2: 3rd June 2015 (Wednesday)

Opening Address
Visionary Address: The Digital Convergence And How Social Media Is Changing How People Are Consuming Media
Thought Leaders Panel Discussion: Convergence or Collusion Blurring Lines Between Broadcasting and Telecommunications
(Held in Conjunction with Broadcast Asia International Conference)
Broadband Surging to 5G
and Beyond
Satellite - Asias Satellite

Industry The Next Decade
Mobile Marketing Marketing

on the 7th Mass Media
Cloud Networking
5G Vision 5G is not 4G+1

LTE Business Models and
Spectrum Sharing
Innovation in Fixed Access
Technologies
The Industrys Future,

Competition Ahead
High Throughput Satellites (HTS)
Wheres the Demand, What
are the Business Models?
Launch Efficiencies and
Technology Innovations
Mobile First Strategy

Mobile + Social Media =
Todays Businesses Winning
Formula?
Location Based Marketing
Advertising, Marketing and
Revenue
The Cloud Opportunity in Asia

Building Data Centers
Protecting Your Data in A
Virtualised World
Conference Day 3: 4th June 2015 (Thursday)

Opening Keynote: Elevating Enterprise Mobility to The Next Level
Keynote Address: Changing Patterns in Delivery and Consumption of Information and Communication:
The Role of Regional Public Sector
Innovators Dialogue: Changing Roles of Todays CIO/CTOs and CMOs Charting the Future of the Enterprises in the Digital Age
Broadband Maximising your
Revenue Via DSL, Fiber and
Wireless
Fiberisation Where is the
Value Proposition
Case Studies on Successful
Fiber Deployment
Wireless Playing Catch-up
With Fibre and Catching up
Fast?
Innovation in Fixed Access
Technologies
The New Value Proposition

For Satellite End Users

User Focused Sessions on:

- Broadcasting
- NGOs
- Satellite Backhaul: GSM,
Wifi & Small Cells
- Maritime and Oil & Gas
- Aviation
Enterprise Mobility
Implementing Mobility in
Your Workforce
Impact of Mobility on

Performance and Well-being
Latest Developments in
Enterprise Mobility
Big Data Turning Your Big

Big Data in Action Analyticsled Transformation in the Way
You Do Business
Assessing the Future of Secure
Enterprise Messaging
Setting the Stage for Big Data
- People, Process, Technology,
Intent, and Data
Workshop Day 4: 5th June 2015 (Friday)
Workshop 1
Workshop 2
Workshop 3
Big Data: Growing Your Business

With Smart Data
Mobile Marketing
Cybersecurity
For Conference enquiries and registration, please contact Elaine Dang

Join the debate on CommunicAsia

Group via www.linkedin.com
LEARN AND NETWORK FROM/WITH

200+ OF THE INDUSTRYS LEADING AND MOST EMINENT EXPERTS!
Asia Country Focus Speakers:
U Thaung Tin
Deputy Minister
The Ministry of
Communication and
Information
Technology, Myanmar
Ajith Madurapperuma
Senior Board Member
Information and
Communication
Technology Agency, Sri
Lanka
Parameswaran N
Principal Advisor
(Broadcasting & Cable
Services)
Telecom Regulatory
Authority of India
Sigit Puspito
Wigati Jarot
Commissioner
Indonesian
Telecommunications
Regulatory Authority
Tom Choi
CEO
ABS
Hassan M. Ahmed
Chairman and CEO
Affirmed Networks
Guillaume Mascot
Asia Public Affairs Director
Alcatel-Lucent
George Chua
Vice President,
Customer Analytics
Celcom Axiata Berhad
Doug Madory
Director of Internet Analysis
Dyn Research
Ken Loke
CEO
Eutelsat Asia
Dr Bernard Lee
President
FTTH Council APAC
Andrew Milroy
Vice President - ICT
Research
Frost and Sullivan
Rob van den Dam

Global Telecommunications
Industry Leader
IBM
Terry Bleakley
Regional VP, Asia Pacific
Sales
Intelsat
Stephen Angus
Director of Safety
and Operational Services
Aviation
Inmarsat
Carlos Katsuya
Head - Asia - Telecom,
Media & Technology
International Finance
Corporation
Latif Ladid
Founding Chair
5G World Alliance;
President
IPv6 Forum
Alex Chau
Principal Analyst
Head of Asia
Machina Research
Giles Proctor
VP, Data Center Services
Pacnet
Sean Lee
Chief Strategist
Pivotal APJ
Henri Setiawan
VP Innovation Management
PT Telekomunikasi
Indonesia International
Lise Tcheng
Global Vice President,
Global Services for Telcom
SAP
Lee Siew Kit

Vice President, Information
Technology Services
SATS
Dr. Amy Shi-Nash

Chief Data Scientist,
DataSpark, Singtel
Mike Wright
Executive Director
Telstra
Fermin Fautsch
Vice President Global
Enterprise
TM Enterprise
Mo Shakouri
Chairman
WiMAX Forum
Wing K Lee
CEO
YTL
Sue Bryant
Director
Huawei Solutions
Marketing South Pacific
Region
Markku Lepisto
Senior Principal Technology Evangelist APAC
Amazon Web Services
Olivier Legrand
Senior Director
Marketing Solutions
Linkedin
Glen Burrows
Executive Director &
General Manager (OEM)
DELL
Arnaud Brolly
Lead Mobility Portfoilio
SITA
Toby Ruckert
Chief Executive Officer
Unified Inbox
Himanshu Jha
Head Data Solutions
(Business Intelligence
Yahoo! APAC
Ronald Raffensperge
Chief Technology Officer
Huawei Data Center
Solutions
Jason Hoffman
Global Vice President
Cloud
Ericsson
Duncan Bees
Home Gateway Initiative
Nitin Mahajan
Principal
Roland Berger Strategy
Consultants
David Ball
NewSat
Dirk Wolter
Managing Director Mobile
Network TechnologiesAPAC
CISCO
Dr Rohan Samarajiva
Founding Chair
LIRNEasia
Venura Mendis
Head of Product Service
Innovation
Dialog Axiata
Raju Chellam
Head Cloud & Big Data
Practice, Asia
DELL
Eminent Speakers Panel Includes:


CommunicAsia
Morning Plenaries (2 - 4 June 2015)

9.00am

9.00am 10.25am
9.10am
9.40am
10.25am
8.55am

9.00am 10.25am
9.00am
9.10am
9.40am

9.00am 10.25am
10.25am
8.50am
9.00am
9.20am
9.40am
10.25am
Chairmans Welcome Address

Dr Rohan Samarajiva, Founding Chair, LIRNEasia
Opening Keynote: Mega Trends What Do the Communications Industry Need To Do To Survive?
Ajay Sunder, Vice President - Telecoms, APAC, Frost & Sullivan
Panel Discussion: What Role Do We Play in the Age of The Internet of Everything
A USD $19 trillion global opportunity. That is what the value that Internet of Everything or IoE is set to create. IoE is already here, driven by connectivity, and it has
changed the way we work, live, play and learn. Where do companies stand in the face of IoE? And what can the businesses leverage and how can the consumers
benefit?
What role do the giants of todays corporate world play in this scheme of things?

Panelists:
Bill Chang, CEO, Enterprise, Singtel
Dmitri Chen, COO and VP Specialty Sales, APJ, EMC
Dirk Wolter, Managing Director Mobile Network Technologies- APAC, CISCO
Barry Lerner PE, Regional Chief Information Officer, Huawei Solutions Marketing South Pacific Region
Rangu Salgame, Chief Executive Officer - Growth Ventures and Service Provider Group, Tata Communications
Toh Chai Keong, Assistant CEO, Infocomm Development Authority of Singapore
Moderator: Michael Gryseels, Director, Senior Partner TMT, McKinsey
Morning Break and Refreshments
Mark Hukill, Consultant Business & Higher Education Management, Mentor, Program & Project Management, Telecoms, Media and IT Strategy,
Pacific Telecommunications Council
Opening Address
Steve Leonard, Executive Deputy Chairman, Infocomm Development Authority of Singapore
Visionary Address: The Digital Convergence and How Social Media is Changing the way People are Consuming Media
Hari Krishnan, Managing Director APAC & Japan, LinkedIn
Thought-Leaders Panel: Convergence or Collision - Blurring Lines Between Broadcasting and Telecommunications
How are broadcasters and telecom operators faring in the digital age in attracting users?
Emerging technologies like LTE-B: Impact of LTE-B on the broadcast and mobile industries
Fighting for prized real estate: So who should the spectrum go to?
How do telecom operators and broadcasters work together to develop zero latency delivery and create seamless user experience
Future outlook: Telecom operators and broadcasters take on how their relationship/partnership will evolve to in 5 years time?
Panelists:
Wing K Lee, Chief Executive Officer, YTL
Jeremy Kung, Executive Vice President - New Media and Chief Executive Officer, Telekom Malaysia
Igoe, Chief Technology Officer, MediaCorp
Joe

Moderator: Tony Poulos, Editor, DisruptiveViews
Opening Keynote: Elevating Enterprise Mobility to The Next Level
Kevin Ackhurst, Director, Google for Work APAC
Keynote Address: Changing Patterns in Delivery and Consumption of Information and Communication: The Role of Regional Public Sector
Peter Moore, Regional Managing Director Public Sector, Amazon Web Services
Innovators Dialogue: Changing Roles of Todays CIO/CTOs and CMOs in Charting the Future of the Enterprises in the Digital Age
Every company today has to be a digital business to stay ahead of the game. The challenge is in choosing the right technology to invest on.
Better alignment between CIO/CTOs with CMOs will aid harnessing the use of technology to its full potential. How do we address these challenges?
This session will dissect the opportunities, challenges and changing roles of todays CTOs, CIOs against the shift to a digital era.
Panelists:
Ken Herron, Chief Marketing Officer, Technology Startups
Olivier Legrand, Senior Director Marketing Solutions, LinkedIn
Markku Lepisto, Senior Principal Technology Evangelist, Amazon Web Services
Moderator: Ron Vining, Founder, Brandflux
ALSO HAPPENING
Delivering Experiential Content Anywhere

Globally recognised as Asias leading event in broadcast and
entertainment, BroadcastAsia2015 International Conference
returns for its 20th successful edition from 2 5 June 2015 at
the Marina Bay Sands, Singapore.
SPEAKER HIGHLIGHTS
NEW for 2015

Get Smart with your Data
Innovating TV Services
James Osmund
Director, Non-Linear
Product
Fox International
Channels
Rahul Thappa
Vice President, Business

Analytics
Astro
Henri Setiawan
Vice President,
Innovation Management
TELIN
Patrick Tang
Vice President, Retail Voice
Philippines Long Distance

Telephone Company
Roger Gichuhi
Chief Operating Officer
Buni.TV
Mette Charis Buchman

Senior Manager of Archive
Danish Broadcasting
Corporation (DR)
UNCOVER NEW CONTENT CAPITALISATION STRATEGIES &

DISCOVER THE LATEST BROADCAST TECHNOLOGIES
Key Topics Discussed:

Crossing Borders How to successfully expand your OTT offering beyond local markets
Achieving reach, resonance and reaction with second screen services and social TV
Innovating TV services with big data analytics and actionable intelligence
Leveraging cloud-based TV technologies and network virtualisation to drive efficiencies
Cloud Distribution &

Network Virtualisation
Workshop A:
Repurposing Content to
Enhance your Viewer
Engagement on
Multiple Platforms
Workshop B:
Enhancing Efficiencies in your
Data-Intensive 4K Workflows
For registration, contact Cheryl at +65 6233 6623 or [email protected]. Visit www.Broadcast-Asia.com for more details



Broadband Sustaining the Growth in
Asias Broadband Markets

Broadband Sustaining the Growth in
Asias Broadband Markets
8.00am
Asia Country Focus Market Outlook and Developments

1.40pm
Morning Plenary I 9.00am 10.25am

9.00am
9.10am
9.40am

Opening Keynote: Mega Trends What Do the Communications
Industry Need To Do To Survive?
Panel Discussion: What Role Do We Play in the Age of The
Internet of Everything
A USD $19 trillion global opportunity. That is what the value that
Internet of Everything or IoE is set to create. IoE is already here, driven
by connectivity, and it has changed the way we work, live, play and
learn. Where do companies stand in the face of IoE? And what can the
businesses leverage and how can the consumers benefit? What role do
the giants of todays corporate world play in this scheme of things?
Panelists:
Dirk Wolter, Managing Director Mobile Network Technologies- APAC,
CISCO
Barry Lerner PE, Regional Chief Information Officer, Huawei
Solutions Marketing South Pacific Region
Rangu Salgame, Chief Executive Officer - Growth Ventures and Service
Provider Group, Tata Communications
Toh Chai Keong, Assistant CEO, Infocomm Development Authority
of Singapore
Moderator: Michael Gryseels, Director, Senior Partner TMT,

McKinsey
10.25am Morning Break and Refreshments
Reducing the Digital Divide in Asia
Affordable and reliable internet for all people in Asia and the Pacific will only be
possible if costs of internet infrastructure across the region can be lowered significantly. This is a major challenge as only less than 15% of the population in the
developing nations of Asia and the Pacific have access to high-speed internet.
In the least developed and landlocked countries inexpensive and reliable internet
access is almost non-existent. Recent developments within the Asia-Pacific
Information Superhighway initiative promise to increase the international bandwidth
for developing countries in the region as well as lowering internet prices. Reliable,
high capacity international fibre paths across all borders are necessary to achieve a
healthy internet connectivity.
10.55am Chairmans Welcome Address
Abu Saeed Khan, Senior Policy Fellow, LIRNEasia
11.00am Current Status of Broadband Infrastructure in the ASEAN Region
Michael Ruddy, Director of International Research, Terabit Consulting
11.30am Enabling Healthy Internet Access
Doug Madory, Director of Internet Analysis, Dyn Research
12.00pm Panel Discussion: A Master Plan for the Asia-Pacific Information
Superhighway
Panelists:
Carlos Katsuya, Head - Asia - Telecom, Media & Technology,
International Finance Corporation
Doug Madory, Director of Internet Analysis, Dyn Research
Tenzin Norbhu, Lead ICT Policy Specialist and Asia Regional
Coordinator, World Bank
Michael Ruddy, Director of International Research, Terabit Consulting
Moderator: Abu Saeed Khan, Senior Policy Fellow, LIRNEasia
12.40pm Lunch Break & Exhibition Viewing

INDONESIA
Growing Broadband Markets: Opportunities and Challenges

Sigit Puspito Wigati Jarot, Commissioner, Indonesian
Telecommunications Regulatory Authority
Registration
MYANMAR
Current Broadband Landscape and Future Opportunities

U Thaung Tin, Deputy Minister, Ministry of Communications and
Information Technology, Myanmar
SRI LANKA
Broadband Deployment Plans

Dr. Ajith Madurapperuma, Senior Board Member, Information and
Communication Technology Agency, Sri Lanka
BANGLADESH
Covering the Masses through Connectivity: Bangladesh

INDIA
2.30pm
3.20pm
3.30pm
4.00pm
The Indian Broadband Market: Is It Time for Consolidation?

Parameswaran N, Principal Advisor (Broadcasting & Cable Services),
Telecom Regulatory Authority Of India
Joint Panel Discussion with Authorities and Regulators
Moderator: Dr Rohan Samarajiva, Founding Chair, LIRNEasia
Coffee Break
Broadband and Smart Cities
Broadband as an Enabler for Smart Cities
Have the proponents measured the requirement and adequacy of
broadband
What roadblocks the stakeholders could expect
Changing the policy framework
Involving the private-public partnerships
Panel Discussion: Broadband Provisioning for Smart Cities in
Asia Pacific
Importance of broadband to set the foundation for smart cities
How can broadband be better provisioned in developed cities
Building and planning for a smart city architecture and investments
required
Ways broadband enables smart cities to improve urban life
Panelists:
Thein Than Toe, Vice Chairman & Co-Founder, RedLink
Communications, Myanmar
Guillaume Mascot, Asia Public Affairs Director, Alcatel-Lucent
CISCO
4.40pm
Moderator: Ajay Sunder, Vice President - Telecoms, APAC, Frost &

Sullivan
End of Conference Day 1
Attractive hotel
rates starting
from SGD139++
Contact
Crest Travel today at
[email protected]

CommunicAsia
Internet Of Things
Internet of Things
8.00am
1.40pm
Registration

9.00am
9.10am
9.40am

2.10pm
2.40pm

3.10pm
3.40pm
Rob van den Dam, Global Telecommunications Industry Leader, IBM

11.30am IoT is Here: Where do Service Providers Stand in the Age of IoT?
The current era of IoT: how is it different from M2M?
Bringing IoT to future of communications and productivity
Encouraging adoption and innovation of IoT
Promoting stakeholder collaboration
Current scale of investment in IoT vs. future monetisation
Mazlan Abbas, CEO, REDtone IOT
12.00pm Analysts Talk: Looking Beyond the Hype: Examining The True
Value of IoT to Enterprises and Its Development in Asia
Key elements in driving IoT adoption in Asia
The direction, the opportunities and the challenges for all
stakeholders
Estimating the size of IoT benefits vs the cost of investment in
acquiring IoT
Handling mobility and IoT security challenges
Jon Sonsteby, Senior Director of Innovation and Business

Development, Ericsson
Roundtable Discussions: Measuring the Impact of IoT?
This session will be 60mins long, with 3 round tables of 20mins
discussion each, followed by closing remarks by each roundtable chair.
More than 200 billion of connected devices by 2020. According to
CISCO, that is a USD19 trillion opportunity. But IoT also brings along
issues such as privacy, security and connectivity.
Can the teething problems be overcome to fully maximise the IoT
opportunity and achieve the industry vision of IoT by 2020? Will there
be a balance between the pros and cons?
What kind of business strategy you need to have to capitalise on
IoT
How can enterprises optimise areas of their businesses to

maximise the impact of IoT
No holds barred Laying down the realities of IoT, the pros and
the cons
Panelists:
CISCO
of Singapore
McKinsey
Deriving the Value of IoT
Alex Chau, Principal Analyst, Head of Asia, Machina Research
11.00am Securing the Future of the Internet of Things
A new approach for an IoT that will be secure and scalable
Foundational technologies and business models that are key for
the future IoT
How IoT can create flexible and transparent new markets
The role of users, devices and industries in the future of IoT
The Internet of GOOD Things Through Data Analytics

Impacts of IoT and ICT on society: case studies from the region
Demonstrating ways to capture, manage, analyse and
disseminate relevant data arising from IoT
Case study: How IoT innovation has directly and positively
impacted the clean water challenge
Mitigating data storage issues
4.20pm
4.50pm

5.20pm
Round table Leader 1: Rob van den Dam, Global

Telecommunications Industry Leader, IBM
Round table Leader 2: Mazlan Abbas, CEO, REDtone IOT
Round table Leader 3: Barry Greene, Chief Strategy Officer,
Niometrics
IoT: From Concept to Reality
A regional perspective of IoT maturity and take up
Tangible IoT Case Studies
The role of Carriers in the Internet of Things and lessoned learnt from
the M2M business
Sue Bryant, Director, Huawei Solutions Marketing South Pacific
Region
Coffee Break
Applications Development, Security and Outlook
Addressing Data Analytical Challenges in IoT
Sean Lee, Chief Strategist, Pivotal APJ
Securing the Internet of Things and the Connected Machines
Top challenges in securing IoT applications and communications
What are the technologies and tools available to address privacy
and security concerns?
Legal and cross border issues
Cyberphysical challenges and case studies from Black hat
Nigel Tan, Director of Systems Engineering, Symantec Malaysia
Embedded Computing and IoT
Glen Burrows, Executive Director & General Manager (OEM), DELL
Panelists:
Alex Chau, Principal Analyst, Head of Asia, Machina Research
Andrew Milroy, Vice President - ICT Research, Frost and Sullivan
Jake Saunders, Vice President and Practice Director, ABI Research
McKinsey
Sandy Verma, Director - Internet of Things Solutions (Asia Pacific), AT&T
Moderator:
Kirsten Billhardt, Global Marketing Strategist IoT, DELL

Very informative session. Will recommend my

colleagues and contacts to attend.
Huzairi Bin Haji Aji, Senior System Analyst,
Ministry of Communications and Information, Singapore
(Delegate @ CommunicAsia2014 Summit)


Getting into the Digital Dialogue
Telco Apps Development

Getting into the Digital Dialogue Telco Apps Development
8.00am
2.10pm
Registration

9.00am
9.10am
9.40am

2.40pm

McKinsey
Partnerships and Investments
3.10pm
3.20pm

Alan Quayle, Founder, TADs
11.00am How Can Technology Apps and Services Leverage Resellers to
Partner Efficiently with Telcos?
Alan Quayle, Founder, TADs

1.40pm Case Study: Building a Telecom App from Within Nurturing the
Intrapreneurship to Build Successful Apps
Why was a VOIP application developed by a Telco?
Addressing customers pain points
Leveraging the Telco distribution network and increasing the market
penetration
Becoming a differentiator among other MVOIP apps: what does it
take?

Moderator:
Rohit Kanwar, Head of Customer Management & Big Data Analytic,
Bedigital
Service Innovation Spotlight: A Dialog Axiata Case Study
Developing an ecosystem around existing infrastructure to drive

innovation and infrastructure utilisations
Improving customer engagement through apps: launching 3000+
apps
Growing revenue at 20% month on month consistently
How to reduce product launch cycle: achieving a reduction to 1

month from 6 months
Venura Mendis, Head of Product Service Innovation, Dialog Axiata
Dinesh Saparamadu, Chief Executive Officer, hSenid
Coffee Break
Developers Talk: Reality of Building Apps for Telcos What Has
Been Done and What Are The Challenges?
Experience of working with Telcos and what are the key learnings?
Developing interoperable solutions for the industry
How to ensure stakeholder coordination in promoting user

experience?
Case studies of telecom applications that have been developed
Panelists:
Dinesh Saparamadu, Chief Executive Officer, hSenid
Aby Varghese, Managing Director, Advanced Millennium
Technologies
Richard Im, Director, Huawei Carrier Software South Pacific
Region
Lise Tcheng, Global Vice President, Global Services for Telcom, SAP
Building a App Ecosystem for Telcos Telecom Applications Development
12.10pm Jumping into Developing Apps for Telcos Where are the
Opportunities?
Current Mobile vs Telco Apps in Asia?
What kind of Apps do Telcos need? Where are the opportunities?
New Technologies enabling the developments
Pitfalls to watch out for

Bedigital
Panelists:
Henri Setiawan, VP Innovation Management, PT Telekomunikasi
Indonesia International
Venura Mendis, Head of Product Service Innovation, Dialog Axiata
Toby Ruckert, Chief Executive Officer, Unified Inbox
Panelists:
CISCO
of Singapore

David Walsh, Chief Executive Officer, Shango
11.30am Promoting Apps Development in Asia as an Industry
What are the corporates looking for in apps development as an
industry?
Emerging focus areas, big ideas and industry verticals
How can developers be part of the programmes providing the
cutting edge?
Case studies from around Asia with proven commercial
successes
Operators Talk: Reality of the Urgent Need For New Service

Creation and Smart Telco Investments
Call for Arms against the OTT threat the need to create new
services and applications
How can Asian telcos build a support community of service
innovators?
Smart Telcos Investments: What kind of Apps do Asian telcos
need for their consumers and enterprise customers?
Is it only monetising or creating improved customer experience
through innovation?
4.00pm
4.30pm
5 .00pm
Moderator:
Developer Spotlight With a Demonstration: How to Succeed
Where Most Fail?
Developing Proof of Concept Solutions What can you learn?
Attracting investment for app development
Understanding what the investors look for
Keeping pace with the ever-changing technology and industry
demand
Carsten Czech, Founder, Flanke 7 Design
Marcel Ronnfeldt, Head Design, Flanke 7 Design
Case Study: Building Telco Appstore: Where Are We Today?
Why build the Telco Appstore and whats value for the users
Building the ecosystem for Telco Appstore
Huaweis Case Study: Experiences and lessons learnt
Where are we today and plans for the future digital service
ecosystem
Richard Im, Director, Huawei Carrier Software South Pacific
Region

CommunicAsia
Software-Defined Infrastructures for

Networks, Clouds and Services

Software-Defined Infrastructures for Networks,
Clouds and Services
Track Sponsor:
8.00am
Registration

9.00am
9.10am
9.40am

Panelists:
CISCO
of Singapore
Panelists:
Jon Vestal, Vice President, Global Markets - Southeast Asia, Pacnet
Phil Braden, SVP - Technology and Applications, PCCW Global
Magnus Ewerbring, Chief Technology Officer APAC, Ericsson
Moderator:
Patrick Lopez, Founder and CEO, Core Analysis
1.40pm Introducing MEF Lifecycle Service Orchestration (LSO)
Third Network services characteristics: Agile, Assured and

Orchestrated
LSO, NFV and SDN as the three network and service building blocks
Examining LSO capabilities and supporting APIs
What operators are saying about LSO
Nan Chen, President, MEF
SDN and NFV in Cloud, Data Centers and Carrier Ethernet
2.10pm
2.40pm

McKinsey
Network Virtualisation and SDN Where are we at?
10.55am Chairmans Address
11.00am Bringing SDN to Reality: Get Beyond the Hype and Start
Strategising!
Defining SDN and its scope
Examining todays customers psyche and why SDN is needed for
your network
Business case for SDN & NFV: Where and who are the customers?
Are SDN and NFV going to bring about new sources of revenue?
What are the practical solutions or proofs of concepts?
Tina Tsou, Member; Technical Lead and Principle Engineer, ONF;
Huawei
11.30am Conquering SDN/NFV Challenges with Cloud RAN, Traffic
Distribution and Virtualized IMS
Exploring key trends and motivations for SDN control of virtualized
infrastructure
Improving LTE small cell efficiencies using Cloud RAN infrastructure
Delivering VoLTE, VoWiFi and VAS services with a Virtualized IMS
Supporting SDN-control of data plane traffic distribution with

Virtualized Network Functions
3.20pm
3.30pm
4.00pm
4.30pm
Ray Adensamer, Director of Marketing, Radisys

12.00pm Operators Talk! Panel Discussion: The SDN and NFV Promise Building An Ecosystem and Transforming Business Operations
Will SDN and NFV change the role of ICT service providers in a hybrid
cloud environment?
What are the challenges and what is the impact on BSS and OSS?
Impact on existing network architectures and overcoming the

interoperability issues
What can it enable in the network, and what impact does it have on
the networks QoS?
Introducing NaaS: How does it empower the customer and what
changes will it bring?

NFV, Cloud, Carrier Ethernet and SDN

Carrier Ethernet in the heart of things in the deployment of cloud and
cloud services
How does Carrier Ethernet fit in with SDN and NFV?
Co-existence of technologies and the cost-benefit to stakeholders
Leveraging the Carrier Ethernets control and data plane to simplify
and automate network management
When will SDN have a real business impact on the Carrier Ethernet
services?
Anup Changaroth, Director, Portfolio Marketing, Ciena
Panel Discussion: SDN and NFV in Cloud Computing
How does SDN fit alongside virtualization and cloud adoption?
Building a scalable, flexible public, private and hybrid cloud through
SDN and NFV
Examining the investment needed and implementation process
Can NFV enable more cloud based services and increase APRU?
How can the fundamental data plane issue be addressed?
Transitioning from traditional data center to a SDN and NFV enabled
one - How Data Center Operators will benefit
Security and compliance concerns that comes with virtualisation
Panelists:
Anup Changaroth, Director, Portfolio Marketing, Ciena
Charles Ferland, Vice President of Business Development, Nuage
Networks
Matt Kolon, VP & CTO for Asia Pacific, Brocade
Ken Tao, Huawei
Gint Atkinson, VP, Network Strategy & Architecture, KVH
Hassan Ahmed, CEO, Affirmed Networks
Bala Pitchaikani, Senior Director NFV Strategy & Product
Development, DELL
Coffee Break
State of the SDN / NFV Implementation in Mobile Networks
Case Study: Virtualisation in Enterprises
Timothy Chua, APJ PowerEdge Business Manager, DELL Global B.V
The sessions are very resourceful with excellent

speakers who bring us the future of cloud. Cloud will
be expanded to a level where it will become common
to the IT World. CommunicAsia Summit this year brings
new cloud technology topics and was presented by top
speakers.
Mohd Hazim Bin Imran, System Engineer,
Mutiara Technologi Sdn Bhd, Malaysia


Broadband Surging to
5G and Beyond

Broadband - Surging to 5G and Beyond
8.00am Registration
Mark Hukill, Consultant Business & Higher Education Management,
Mentor, Program & Project Management, Telecoms, Media and IT
Strategy, Pacific Telecommunications Council
9.00am Opening Address
Steve Leonard, Executive Deputy Chairman, Infocomm Development
9.10am Visionary Address: The Digital Convergence and How Social
Media is Changing How People are Consuming Media
9.40am Thought-Leaders Panel: Convergence or Collision - Blurring
Lines Between Broadcasting and Telecommunications
How are broadcasters and telecom operators faring in the digital age
in attracting users?
Emerging technologies like LTE-B: Impact of LTE-B on the broadcast
and mobile industries
How do telecom operators and broadcasters work together to

develop zero latency delivery and create seamless user experience
Future outlook: Telecom operators and broadcasters take on how
their relationship/partnership will evolve to in 5 years time?
1.40pm
2.10pm
2.40pm
3.10pm
3.20pm
Panelists:
Jeremy Kung, Executive Vice President - New Media and Chief
Executive Officer, Telekom Malaysia
Joe Igoe, Chief Technology Officer, MediaCorp
5G Vision - 5G is not 4G+1
5G will build on the technologies we have today but will not be an extension of
those technologies a variety of complementary technologies will be required
to meet the stringent design criteria currently being established. Those criteria
will establish performance goals driven not only by societal and environmental
considerations but also by completely a new set of policy and regulatory demands.
Fundamentally new concepts and design approaches are needed that must
be integrated into systems that provide the necessary flexibility, versatility and
scalability at low cost and low energy consumption. 5G will only fulfil the promise
of enabling innovative new applications if it can deliver a significant reliability
and quality of service. 5G will need to embrace spectrum sharing technologies,
augmented reality, and latency requirements. Above all, 5G will need to be
intelligent and affordable. Getting 5G right is imperative for the health of the
economy, the protection of the environment, and the future of employment. Hows
this movement progressing?
Latif Ladid, Founding Chair, 5G World Alliance; President, IPv6 Forum
11.00am Defining the Promise of 5G
Latif Ladid, Founding Chair, 5G World Alliance; President, IPv6 Forum
11.20am The Emergence of 5G Radio Access Technology (RAT) and its
Implications
Barry Jiang, Marketing Director, Huawei South Pacific Region
11.40am Panel Discussion: Current Research and Industry Initiatives on
5G Development
ITU-R activities on 5G: Colin Langtry, Chief of Study Group

Department, ITU-R
5G Research and Technology Initiatives in Korea: Youngnam Han,
Department of EE, KAIST / Korea 5G Forum
5G Research and Technology Initiatives in Japan: Dr. Hiroyuki
Morikawa, Chairman of the Strategy & Planning Committee,
5GMF - The Fifth Generation Mobile Communications Promotion
wForum/Professor, The University of Tokyo
Moderator: Latif Ladid, Founding Chair, 5G World Alliance; President,
IPv6 Forum
10

3.40pm
4.00pm
LTE Business Models and Spectrum Sharing

Case Study: Monetising the LTE Opportunity - A Look At What
LTE is Enabling and How Can Telcos Further Capitalise on the
Opportunity?
What is the best pricing strategy or model that has worked?
How do we encourage the uptake of LTE?
Generating new revenue with LTE-enabled enterprise solutions
Virtualisation and its impact on LTE rollout Providing Telcos an
edge against OTT?
Jake Saunders, Vice President and Practice Director, ABI Research

Solving Spectrum Issues and Spectrum-Divide in Asia
What are the bandwidths available in Asia
How can the lack of standardisation be resolved?
Will 700 MHZ band solve Telco operators 4G deployment issues?
Mike Wright, Executive Director, Telstra
Dynamic Spectrum Access
Examining the prospects of spectrum trading and spectrum sharing
How to hasten the pace of spectrum allocations in Asia?
TV White Space and its successful use in the region
Lessons to be learnt for early deployment
H. Sam Nwana, Executive Director, Dynamic Spectrum Alliance
Coffee Break
Driving Networks Forward Overcoming the Barriers in
Technology Adoption
How can operators modernize their network to add in new

technologies such as LTE A
Launching new frequencies without causing disruption to their

customers
How can operators maximize every erlang of capacity they can out of
the existing core investments in cell site locations, and spectrum?
Developing a simplified architectural concept to provide an

immediate impact and ROI
Philip Sorrells, Vice President - Strategic Marketing, CommScope
4.5G: 4G Technologies Will Not Stand Still Waiting For 5G To Be
Defined What Will 4.5G Look Like?
Alan Hadden, Vice President - Research, GSA
Panel Discussion: WRC15 and Beyond The Road Ahead for
Stakeholders
New regulatory approaches in EU and USA to enable more efficient
use of assigned spectrum How can Asian regulators take a leaf
out of their book?
The C-band question: Can shared spectrum solve the issue?
How do we drive harmonised spectrum in Asia?
Trends in technology integration
Panelists:
David Hartshorn, Secretary General, Global VSAT Forum
Kevin Seow, Vice President, Spectrum Management & Development,
Asia-Pacific, SES
Heru Sutadi, Executive Director, Indonesia ICT Institute
Alan Hadden, Vice President Research, GSA
4.40pm
5.10pm
5.30pm
Moderator:
Gregg Daffner, CEO, GAPSAT
5G for the Networked Society
What are the challenges and opportunities with 5G?
Fulfilling the expectations of everything connected human beings in
a 5G world: what do we need?
Developing required components for a successful implementation: IP,
Cloud, Radio, Management and Orchestration
How to synchronise the 5G evolution journey successfully?
Magnus Ewerbring, Chief Technology Officer APAC, Ericsson
Overcoming Obstacles in LTE Rollout and Launching the Service
In an Optimised Manner
Nitin Mahajan, Principal, Roland Berger Strategy Consultants

CommunicAsia
Satellite - Asias Satellite

Industry The Next Decade

Satellite - Asias Satellite Industry The Next Decade
Panelists:
Paul Brown Kenyon, President, APSCC; CEO, MEASAT
Terry Bleakley, Regional Vice President, Asia Pacific Sales, Intelsat
Deepak Mathur, Senior Vice President Commercial, Asia-Pacific and
the Middle East, SES
Philip Balaam,VP, Business Development, AsiaSat
Ken Loke, CEO, Eutelsat Asia
Tom Choi, CEO, ABS
Track Sponsor: r:
8.00am Registration
9.00am Opening Address:
9.10am Visionary Address: The Digital Convergence and How Social
9.40am Thought-Leaders Panel: Convergence or Collision - Blurring

Moderator: Kevin French, Publisher & Founder, talk Satellite

High Throughput Satellites (HTS)
Where is the Demand and What are the Business Models?
1.40pm Case Study: Creating Differentiated Business Offerings through HTS
HTSs role in the satellite business
Demand, business models and tackling oversupply
Emerging applications for HTS
Current policies promoting HTS as an industry
2.10pm
Panelists:
The Road and Competition Ahead
Kevin French, Publisher & Founder, talk Satellite
11.00am Opening Speech by
Paul Brown Kenyon, President, APSCC
11.10am Presenting the Potential of the Satellite Industry in Asia
The role of satellite communications in the communications

ecosystem
Key industries and sectors that drive the Satellite industry in Asia
now and in the future
Markets and key sectors for future growth opportunities
Sustainable business models
Trends to look for in Asias Satellite industry
Competing with the terrestrial technologies: what will be the impact
for stakeholders and consumers
Hosted payloads Will it happen anytime in Asia?
Deepak Mathur, Senior Vice President - Commercial, Asia-Pacific and
the Middle East, SES
11.40am Satellite Operators Panel: Handling Competition and Challenges
From All Fronts
How are the value propositions of the operators changing and how
can the industry benefit from the fierce competition and offerings
New disruptive technologies such as Cloud, M2M and SDN, and their
impact on Satellite demand
The new era of consolidation, partnerships or integration
Competition from non-traditional players like Google and Amazon
Evaluating WRC15s impact on the industry
Asia is getting crowded: Successful entry stories into emerging

markets
Industry initiatives in warding off threats such as jamming, hacking
and cyber theft
Erez Antebi, CEO, Gilat Satellite Networks

HTS Panel Discussion: Current State of HTS in Asia Is it
Bridging the Gap in Demand-Supply?
Examining the offerings - HTS/EPIC/GX
Is it just another kind of bandwidth or a force that can reinvent the
satellite industry?
Is the oversupply issue a real cause of worry?
Will HTS lower the barriers of entry and bring forth more

competition?
Will it succeed in making satellite a genuine competitor in the

Internet access business?
Complementary or Competitive? Will it cause disruption in the VSAT
markets?
Panelists:
Robin Salem, VP Business Development, Broadband Group, Viasat
Stephane Palomba, Regional Vice President Asia, Gilat Satellite
Networks
Huang Baozhong, EVP Marketing & Sales, APT Satellite Company
Limited
Rash Jhanjee, Head - GX Business Development and Strategy
(Enterprise Business Unit), Inmarsat
Patompob (Nile) Suwansiri, Chief Marketing Officer, Thaicom
2.50pm
Moderator: Li Wei, Senior Consultant, Euroconsult

Launch Efficiencies and Technology Innovations
Panel Discussion: Making the Satellite Industry More Efficient
Examining the New Innovations
How can satellites be constructed faster and launch times be

shortened?
Cross-continental satellite launching and renting: opportunities and
challenges for Asian countries
Are smaller satellite parts and antennae industry helping the growth
of the industry?
Multiple launches, reusable vehicles, long life span satellites: Trends
for next decade
Panelists:
Dani Indra, EVP, PSN
Anthony J. Colucci, Vice President of Marketing and Sales, Space
Systems / Loral
Barry Matsumori, Senior Vice President, SpaceX
Stefan Jucken, Director, Viasat
3.30pm
Moderator: Virgil Labrador, Editor in Chief, Satellite Markets and

Research
Closing Panel Discussion: Satellite Communications on the Move
New developments in Antennae Technologies
Panelists:
George Tong, Director, Cobham Satcom Land
Leslie Klein, CEO, C-COM Satellite Systems Inc
Darin Anderson, Director - International Business Development, Thinkom
David Hartshorn, Secretary General, Global VSAT Forum
Thomas Lohrey, Head System Integration, Eutelsat SA
4.10pm

Moderator: Jose Del Rosario, Research Director, NSR

Coffee Break and End of Conference Day 2

11

Mobile Marketing
Marketing on the 7th Mass Media

Mobile Marketing Marketing on the 7th Mass Media
8.00am
Registration

8.55am
9.00am
9.10am
9.40am

Opening Address
Visionary Address: The Digital Convergence and How Social
Thought-Leaders Panel: Convergence or Collision - Blurring


Mobile + Social Media = Todays Businesses Winning Formula?
1.40pm New Rules of Marketing Gaining the Edge Over the
Competition Through Mobile and Social Media Marketing
Addressing challenges in capturing new markets and retaining market
share in an ever expanding mobile-connected consumption pattern
Successfully integrating digital strategies into your current

organisation processes
Efficiently using data to drive consumption trends
Steps in influencing buyers and path to purchase
2.10pm
2.40pm
Panelists:
10.25am
10.55am
11.00am
11.30am
12.00pm

Mobile First Strategy
Chairmans Address
Mobile Marketing is Both a Science and an Art Get it Right!
Demystifying mobile marketing What are the common pitfalls/

mistakes and how can you avoid them?
Moving beyond just advertisements Gaining new insights through
data collection and social analytics
Should you invest in a Mobile App or Mobile Web?
Strategies to profitably enable advertising and marketing services in
mobile marketing
How to use mobile to effectively target your prospects
Joshua Steimle, Digital Marketing Guru, Forbes Contributor, Founder
and CEO of MWI
Brand Interview: Implementing a Mobile First Strategy Spotify
Case Study
Spotify is leading the way in music streaming and they have adopted the
mobile first strategy for the Asia market which have helped the company
gain an edge in the online music market in Asia. Find out how Spotify
did it in this interview with Sunita, the Managing Director for Spotify
Asia.
Sunita Kaur, Managing Director of Asia, Spotify
Interviewer: Joshua Steimle, Digital Marketing Guru, Forbes
Contributor, Founder and CEO of MWI
Mobile First360 to Drive Growth
Challenges in implementing a mobile first strategy in Asia What
should brands and retailers be aware of?
How to create a mobile-first mentality both internally and externally
Establishing sustainable business growth through partnerships in
generating alternative revenue streams
Strategising to improve market penetration
Panelists:
Sunita Kaur, Managing Director of Asia, Spotify
Asif R. Khan, Founder and President, Location Based Marketing
Association
Moderator: Christian Geissendoerfer, Chief Executive Officer, Yoose
12

Nitin Mathur, Senior Director Marketing, Yahoo! APAC

Mobiles role in multi-channel marketing and branding
Different screens, different marketing strategy and different

investment dollars: can these be combined effectively?
Clarifying roles that different channels play in promoting marketing
and measuring the degree of receptivity of message
Social meshing/stacking understanding behaviours in Asia
How can we capture revenue from competing media?
Consultants Talk: Social Media and Mobile Marketing = Are
They Double-Edged Swords?
How can Asian Corporates keep pace with the mobile and social
media innovations?
Working out the actual cost of investments: include in-house

educational expenditure too
Metrics of traffic and other parameters: Justifying the ROI
How can corporates create valued-customer experiences and win
brand advocacy?
Panelists:
Ron Vining, Founder, Brandflux
Don Anderson, Managing Director, We are Social
Chris J. Reed, Chief Marketing Officer, Black Marketing Asia
Sara Pereira, Regional Deputy Director, Technology (APAC), Ogilvy
Public Relations Worldwide
Michael Gethen, Founder & Managing Director, Sprooki
Mark Morgante, Regional Director SEA, Proximiti
Moderator:
Asif R. Khan, Founder and President, Location Based Marketing
Association
3.20pm Coffee Break
Location Based Marketing Advertising, Marketing and Revenue
3.30pm Location Is The New Cookie Location-Based Marketing Across
All Media
Marketers will begin to see that Location is the New Cookie - it represents
a way to track the movements of consumers through the day/activities and
media types, inclusive of radio, TV and DOOH. Supported by next generation
GPS and improvements in indoor location technology like beacons,
marketers will spend heavily on mobile/location infrastructure in support of
this targeting. While there are privacy and ethical considerations, consumers
will understand the premise of true value exchange and readily trade their
data for content that is personally relevant.
Asif R. Khan, Founder and President, LBMA
3.50pm Location Based Marketing: Case Studies
The Future of Location in your Marketing Mix
DOOH
4.10pm
4.50pm
Senior representative from Coca-Cola

Michael Gethen, Founder & Managing Director, Sprooki
Future of Location Marketing Wearables, Big Data and More
Wearables, next generation smartphones and their impact on mobile
marketing How will it change the future messaging of marketers?
Emerging importance of streaming services
Trends in media consumption and their impact on marketing plan
Predictive analysis via big data How to assimilate tons of data

meaningfully?
Christian Geissendoerfer, CEO, Yoose

CommunicAsia

Cloud Networking
8.00am
Cloud Networking
1.40pm
Registration

8.55am
9.00am
9.10am
9.40am

Opening Address
Visionary Address: The Digital Convergence and How Social
Thought-Leaders Panel: Convergence or Collision - Blurring

Panelists:

The Cloud Opportunity in Asia
Lim May-Ann, Executive Director, ACCA
11.00am Are You Ready For Cloud?
Overview of the cloud industry and adoption in Asia
Current demand scenario
Evaluating the needs of customers
Growth trends in short term
Bernie Trudel, Chairman; CTO, Asia Cloud Computing Association;
CISCO
11.20am Panel Discussion: Propelling Cloud into the Stratosphere?
Enterprises have recognised the importance of Cloud, but major issues
remain. Connectivity, security, privacy, rights and costs are at the top
of their minds. Can these issues be ironed out to propel the adoption
of Cloud? And what is the future of cloud, and what new services and
changes will it bring forth in the future? How will cloud technology and
ecosystems develop in the future? Hosted by ACCA
Panelists:
Bernie Trudel, Chairman; CTO, Asia Cloud Computing Association;
CISCO
Lim May-Ann, Executive Director, ACCA
Aman Neil Dokania, Vice President and General Manager, Cloud
Division (APJ), HP
Karthik Ramarao, Director, Strategy and Technology; CTO APAC,
NetApp
12.00pm Users Panel Discussion: Cloud in Organisations Overcoming
Challenges and Leveraging the Opportunity
Key drivers of cloud adoption in Asia
Building a comprehensive cloud strategy Public, private vs.hybrid
Benefits of early adoption of cloud
Overcoming the common challenges of lack of security,compliance
and outages
Panelists:
Lee Siew Kit, Vice President, Information Technology Services, SATS
Sundi Balu, CIO, Telstra Global
Leon Jackson, Head of Healthcare IT (CIO), University of Malaya
Specialist Centre
Jason Hoffman, Global Vice President Cloud, Ericsson
Moderator:
Fermin Fautsch, Vice President Global Enterprise, Telekom
Malaysia
2.10pm
2.40pm
3.10pm
3.40pm
4.10pm
4.40pm
5.10pm
5.40pm

Panel Discussion: Shifting From Being a Communications

Network Provider To a Cloud Service Provider: How Can Telcos
Play Their Part in the Cloud Opportunity?
Providing end-to-end cloud services What can telcos do for

enterprises?
What kind of operating model do telcos need to adapt to transition
from a traditional network provider to a cloud service provider?
What kinds of Xaas services are being offered?
Going forward Building more capabilities, partnerships and

acquisitions
Panelists:
Fermin Fautsch, Vice President Global Enterprise, TM Enterprise
Martin Bishop, Global Head of Network, Applications and Services,
Telstra Global
Owen Best, SVP, VAS Business Development, PCCW Global
Moderator:
Jae Won, Head Sales Development APAC, Nokia Networks
Optimising Mobile Network Traffic with Content Aware Network
How to cost-efficiently manage network and QoS in an age of cloud,
content encryption and exponential data growth
What is the new cloud-based content paradigm suiting 4G

deployments
Addressing real time network congestion issues
Learning how to differentiate and add value to subscribers
Shlomi Gian, Head of Market Development - Emerging Mobile, Akamai
Technologies
Building Data Centers
Developing Agile, Cost Effective Data Centers in Asia
Are todays data centers well equipped to deliver these user

requirements? Is it time for a major overhaul?
Ensuring data centers interoperability: reducing OPEX by

implementing right consolidation and migration strategies
Creating a top-notch data center via SDN, multi-tenancy and

adaptive computing
Maximising the ROI of your data center investment
Giles Proctor, VP, Data Center Services, Pacnet
Equipping Your Cloud and Data Centers for Big Data, The
Internet Of Things and Social Media
What are the costs and delivery impacts big data, Internet of Things
(IoT) and social media have on cloud service providers?
Overcoming challenges and investing infrastructure development
The human capital How you do get your workforce ready for the
deluge
Ronald Raffensperger, Chief Technology Officer, Huawei Data Center
Solutions
Coffee Break
Protecting Your Data in a Virtualised World
The Personal Cloud: Experiences In Developing Markets
Will all digital experiences move to cloud by 2018 as per developed
markets such as the US and Europe?
What business models are relevant in these emerging markets where
content piracy is raging and average incomes (and ARPU) are low?
How can security be ensured? A Philippines case study: Younited
product experience and sharing
Paul Palmer, VP, F-Secure Corporation
Greg Igaya, Director, New Product Development, Digital Media, Globe
Telecom
How Can the Enterprise Cloud be Protected?
How secured is your data in cloud? Issues with public, private and
hybrid cloud
Examining the most common risks and threats, and how can they be
mitigated?
Use of data analytics to evaluate protect and secure your networks
and cloud
David Siah, Chairman Singapore Chapter, Cloud Security Alliance
Catching the next wave of growth Business in real time across
IT, NFV, SDN & Cloud
How to accelerate business evolution & growth without loosing

control
Increasing automation driver a greater need for integrated

governance.
Through an appropriate Platform As A Service for enterprise IT

and operator NFV/SDN operations can we realize the next level of
competitive advantage.
Jason Hoffman, Global Vice President Cloud, Ericsson

13

Broadband - Maximising your Revenue
Via DSL, Fiber and Wireless

Broadband - Maximising your Revenue Via DSL,
Fiber and Wireless
8.00am
Panelists:
Thomas Magedanz, Head NGN Division, Fraunhofer FOKUS
John Naylon, CTO and Co-Founder, Cambridge Broadband
Networks
Dr Bernard Lee, President, FTTH Council APAC
Registration

8.50am
9.00am
9.20am
9.40am

Opening Address: Elevating Enterprise Mobility to The Next Level
Keynote Address: Changing Patterns in Delivery and
Consumption of Information and Communication: The Role of
Regional Public Sector
Peter Moore, Regional Managing Director Public Sector, Amazon
Web Services
Innovators Dialogue: Changing Roles of Todays CIO/CTOs and
CMOs in Charting the Future of the Enterprises
Every company today has to be a digital business to stay ahead of the
game. The challenge is in choosing the right technology to invest on.
Better alignment between CIO/CTOs with CMOs will aid harnessing
the use of technology to its full potential. How do we address these
challenges?
This session will dissect the opportunities, challenges and changing
roles of todays CTOs, CIOs against the shift to a digital era.
Panelists:
Markku Lepisto, Senior Principal Technology Evangelist, Amazon
Web Services

Fiberisation Where is the Value Proposition?
H. Munasir Choudhury, General Manager, FTTH Council APAC
11.00am Presenting a Business Case for Fiber in Asias Developing
Countries
Examining the economic and social impacts of FTTH
Making fiber part of your business strategy considerations,

planning and measuring its users
Can FTTH bring about new opportunities for new/independent telecom
operators in Asia like in US? Does the landscape in Asia permit that?
How to market fiber and high speed services to hugely potential rural
populations? What kind of business models and applications can
be explored?
Benoit Felten, Chief Research Officer, Diffraction Analysis
11.30am Panel Discussion: Are FTTH Deployments in Asia Uphill
Struggles?
As customers switch to mobile, will FTTH investment pay off? What
are the drivers?
How do you make the transition from copper to FTTH?
How to install a cost-effective fiber network? Build your own, duct
share or rent dark fiber?
What are the innovative approaches to share/reduce infrastructure
costs?
Who should pay for the infrastructure?
Funding models and mechanisms
Panelists:
Dr Bernard Lee, President, FTTH Council APAC
Heru Sutadi, Executive Director, Indonesia ICT Institute
Benoit Felten, Chief Research Officer, Diffraction Analysis
Moderator: Vinod Nair, Senior Partner, Delta Partners
12.00pm Panel Discussion: Measuring the Impact of Virtualisation on
Wireless Network Developments
How are Software defined networks a game changer for wireless?
The SDN promise - What are the benefits and what kind of impact
will it make to your network deployment?
How can SDN bring forth the advancement in service creation and
delivery?
Implementing SDN efficiently to enhance agility of your wireless
network
Does virtualisation enable new business models or just cost
reduction?
14

Moderator:
Eileen Healy, Committee Chair, IEEE SDN Initiative
Wireless Playing Catch-up With Fiber
1.40pm What Role Does Wifi Play in Providing Connectivity?
Where are the business opportunities in Wifi and how can they be
maximised?
Innovations to look for in Wifi technologies
Reducing cost of deployment vis--vis other network technologies
The relevance and role of Wifi in the age of LTE
Steve Chung, Principal Consultant Carrier Wi-Fi, Asia Pacific, Ruckus
Wireless
2.10pm Developments in WiMAX: Wimax Deployments and its Future
Prospects
Mo Shakouri, Chairman, WiMAX Forum
2.40pm Extracting More Bandwidth From Existing Copper to Transform
Copper to Gold
How can you best deploy VDSL? Should it be a main strategy or a
complement to FTTH?
Vectoring G.993.5 Potentials, limitations and regulatory issues in
Asia
At which scenario vectoring is best used in? Is it an ideal technology
for Asia?
Vectoring vs. G.Fast vs. FTTH Choosing a right solution
VDSL Bonding and Splitters What can it do for current copper

networks?
Case studies of VDSL vectoring and bonding in Asia
3.20pm
3.50pm
Anthony Hill, Senior Vice President, ASSIA

Coffee Break
Innovation in Fixed Access Technologies
Panel Discussion: FMC 2.0 - Deploying FTTH, Wireless and DSL
to Provide Universal Network Coverage
Transitioning from wired to wireless the mechanism of seamless
deployment FTTH, Wireless and DSL
Ensuring interoperability between the various technologies
The collective impact on transmission in rural and less network-

dense areas and measuring the ROI
Using fiber to meet challenges of mobile backhaul and wireless to
provide continuous coverage
Panelists:
John Naylon, CTO and Co-Founder, Cambridge Broadband
Networks
Lim Chee Siong, Regional CMO; Head of Strategy & Marketing
Department, Huawei South Pacific Region
Dr Stefaan Vanhastel, Marketing Director Wireless Fixed Access,
Alcatel-Lucent
CISCO
4.20pm

5.00pm
Moderator:
Steve Chung, Principal Consultant Carrier Wi-Fi, Asia Pacific, Ruckus
Wireless
Trends in Service Provider/ Smart Home Architecture Including
HGI Open Platform 2.0
Enabling the Home Gateway application platform automated test
vector approach for Home Gateway platform testing
Allowing applications to run in a dedicated virtual execution

environment, avoiding conflicts and interferences with the natively
installed software
Providing reference points and abstraction layer enabling applications
to interact with end-devices through smart home architecture
Extending software modularity toolkit by virtualisation of CPU
resources
Duncan Bees, Chief Technology Officer, Home Gateway Initiative

CommunicAsia
The New Value Proposition

For Satellite End Users

The New Value Proposition For Satellite End Users
8.00am
1.30pm
Registration

8.50am
9.00am
9.20am
9.40am

Web Services
challenges?
2.00pm

Panelists:
Markku Lepisto, Senior Principal Technology Evangelist, Amazon
Web Services
End User Executive Roundtable
Chairmans
Address
10.55am
11.00am End User Executive Roundtable
The first annual CommunicAsia Satellite User Summit will be
opened by a leaders roundtable of key regional and global satellite
communications user groups active in the Asia-Pacific. The discussion
will be moderated by the Secretary General of GVF, the satellite
industrys global non-profit organisation, and will address key trends
from operational to regulatory and from purchasing to cyber-security
impacting upon the use of satellite communications in Asia.
2.30pm
3.00pm
3.30pm
4.00pm
Panelists:
WBU-ISOG
InterManager
ICAO
NetHope
Small Cell Forum
Moderator: David Hartshorn, Secretary General, GVF
Sector-Specific End User Case Studies and Discussions
12.00pm The Redefinition of Asian Broadcasting
If any Asian satellite user group can be described as dynamic it is the
broadcasters. Even as pressure increases on vital spectrum resources,
broadcasters are rallying to meet demand from an exponential increase
in channels, digital transition, and delivery of high-definition and
ultra-high-definition services. The satellite communications industry,
meanwhile, is offering new tools to meet broadcasters requirements;
from high throughput satellite to UAVs are broadcasters needs being
satisfied?
4.30pm
5.00pm
5.30pm
Lim Kian Soon, Head Satellite, Singtel Satellite

Humanitarians, First Responders & Universal Service: The

Critical Mission
Billions of dollars worth of telecom budgets is supporting humanitarian
and development efforts in Asia. Satellite solution providers have
amassed tremendous expertise in implementing cost-effective
networks. And universal-service and other project-financing resources
are now available to support national and international applications
in developing nations. Or are they? This roundtable, including open
discussion from leading funding institutions, satellite communications
companies, and non-governmental organisations (NGOs), will examine
whether satellite-based initiatives are making significant gains in
developing countries and if so, how.
Paul Krystoszek, Director Sales Mobility, Speedcast
GSM, Wi-Fi & Small Cells: Satellite Backhaul or Backlash?
Satellite backhaul is a well-established application and its potential is
enormous. But as satellite links extend the reach of terrestrial wireless
services, are remote satellite solutions in danger of being marginalised?
And as small cell and LTE rolls out in Asia, is there a compelling
business model for the latest satellite/terrestrial hybrid solutions? This
session will examine the latest trends in this emerging vertical market.
Emmanuel Timotius, Vice President Technical, Telenet
Defence, Security and Industrial Safety: Case Studies
David Ball, Chief Technology Officer, Newsat
Coffee Break
Going Offshore: Commercial Shipping and the Maritime Challenge
Shipping, oil, and gas companies are using a variety of wireless
platforms for voice, e-mail and the transfer of essential communications
to and from remote offices, staging areas, well sites, off-shore rigs
and literally every class of commercial shipping. The telecom tools now
available to serve these platforms include new M2M, mobile satellite
services, microwave, HF radios, and VSAT solutions. This session will
provide an opportunity to learn how satellite-based solutions are being
applied in the offshore sector.
Henrik Christensen, Chief Executive Officer Maritime, NSSL Global
Cockpits, Towers, and Passenger Connectivity: Civil Aviation
Takes Off
The satellite connectivity stakes have never been higher for the civil
aviation sector. In addition to expansion of traditional air-traffic-control
networks, many millions of air passengers per year now fly Asias skies
while utilizing satellite broadband links. What innovations are enabling
this break-through, and what has to happen next to meet safety-of-life
and consumer quality-of-service requirements?
Stephen Angus, Director of Safety and Operational Services Aviation,
Inmarsat
Case Studies from Satellite Technology Integration in Oil & Gas
Industry
Pushpender Singh, Chief Technology Officer, Maju Nusa
Energy Exploration: Case Studies
Chris Hill, Chief Technology Officer, ITC Global
Ian Clydesdale, Director IT, Shelf Drilling
This Satellite session is very good and

important for my knowledge. I appreciate it!
Almider Manik, Officer, PABX and Datacom,
PT Badak NGL, Indonesia


15

Enterprise Mobility
Track Sponsor:
8.00am
Registration

8.50am
9.00am
9.20am
9.40am

Web Services
challenges?
Panelists:
Markku Lepisto, Senior Principal Technology Evangelist, Amazon Web
Services

Implementing Mobility in Your Workforce
11.00am Opening Case Study: Healthcare, Opportunities and Challenges
of Mobile, Social and Consumer IT
Changes in technology landscape and their impact on healthcare
delivery
Opportunities and challenges brought in by technologies to

healthcare delivery systems
Designing a healthcare and community-centric cloud systems
Growing the existing platforms that bring about transformation and
enable research
Specialist Centre
11.30am Enterprise Mobility Management Implementing Strategies and
Policies to Enable Mobility in the Workplace
Designing a strategy to incorporate mobility in the workplace and
business
Parameters used in choosing suitable mobility tools
Processes and security protocols required in managing mobility

initiatives
Identifying the users and processes to be mobilised
From securing the mobile to securing the apps - Steps to ensure true
security
Addressing the compliance and governance issues
Matias Heilala, Head of Strategy, Asia/Africa, Vodafone Global
Enterprise
12.00pm Reality Bites Where Are Todays Enterprises at in
Implementing Mobility?
Sharing of user experiences and implementation in Asia so far -
factors influencing major enterprises mobile strategy
Implementing learning from successes and failures
Role of CIOs in implementing mobility
How will enterprise mobility further evolve? And what will be the next
big development/technology enabling higher mobility?
Enterprise Mobility
Panelists:
Prof. Darl Kolb, Head Media Flow Project, University of Auckland
Prof. Ananth Srinivasan, Information Systems, University of Auckland
Arnaud Brolly, Lead Mobility Portfoilio, SITA
Moderator:
Specialist Centre
1.40pm Roundtable Discussions: Achieving True Mobility at the Workforce
Challenges Enterprises Face In Turning the Workforce Mobile
This session will be 60 mins long, with 2 round tables of 30 minutes
discussion each, followed by closing remarks by each roundtable chair.
air.
Assessing the actual contribution of enterprise mobility in growing
the business
How can we maximise the ROI and reduce costs in mobility

implementation?
Impact of mobility on business, on your employees, operations,

company culture and more
CYOD and BYOD: What are the emerging policies to take note of?
What should be the approach to security and data governance

issues?
What kind of mobile apps do we need?
2.40pm
3.10pm
3.25pm
3.45pm
4.00pm
4.25pm
4.50pm
5.20pm
16

Roundtable 1: Arnaud Brolly, Lead Mobility Portfoilio, SITA

Roundtable 2: James Johnston, Executive Director and General
Manager, Client Solutions, DELL APJ
Latest Developments in Enterprise Mobility
Exploring the impact of connective flow on performance and
well-being
Measuring the ideal need of connective flow of employees
How to arrive at a right balance of connectivity and ideal productive
output
Status of current research projects
Takeaway for the enterprise mobility stakeholders
Prof. Darl Kolb, Head Media Flow Project, University of Auckland
Prof. Ananth Srinivasan, Information Systems, University of Auckland
The Future of Secure Enterprise Messaging
Chee Leng Loy, Regional Vice President for APME, Infinite
Convergence Solutions
Coffee Break
Understanding and Mitigating Cybersecurity Threats in
Providing Enterprise Mobility
Dr John Kan, Chief Information Officer, A-STAR
eLTE the future of Enterprise Private Mobile Networking
How does eLTE participate in the Government and Enterprise Domain
What role would Telecom Service Providers play in offering eLTE
- eLTE Case Studies
Vincent Boudville, Director, Huawei South Pacific Region Business
Consulting
Mobility Showcase 1 UCaaS Not a Flip-Flop, Its a Spectrum
UCaaS - the communications infrastructure of the future: what does
the reality look like?
Examining a spectrum of deployment models
Delivering todays customers needs and gearing up for tomorrows
demands
Case studies and best practices
Kristin Foss, Senior Director of International Product Management,
ShoreTel
Whats Going On in The Background? A Guide To Mobile
Application Intelligence And Security
How can mobile users keep up with the evolving threats?
Can application Intelligence and mobile security go hand-in-hand?
Safeguarding users from malicious apps while driving productivity
Trends to look for in security intelligence
Marie Pettersson, Senior Product Marketing Manager - Mobile and
Security (Asia Pacific & Japan), Symantec Corporation

CommunicAsia
Big Data - Turning Your Big Data

into Smart Data

Big Data - Turning Your Big Data into Smart Data
8.00am
Registration

8.50am
9.00am
9.20am
9.40am
10.25am
10.55am
11.00am
11.30am
12.00pm
12.40pm

Web Services
challenges?
Panelists:
Markku Lepisto, Senior Principal Technology Evangelist, Amazon Web
Services
Moving Big Data Beyond Being Just A Buzzword
Chairmans Address
Himanshu Jha, Head Data Solutions (Business Intelligence), Yahoo!
APAC
Setting the Stage for Big Data People, Process, Technology, Intent, and Data
Keynote: Face Big Data. But Where is it Heading?
How will big data change the way you connect with your customers?
Is big data for everyone? How can mid and small scale companies
leverage big data?
Dealing with Data Volume, Velocity, Variety, Value and Complexity
Finding a needle in a haystack - How do you turn straw into gold?
Sean Lee, Chief Strategist, Pivotal APJ
Why the Future is ABC?
While cloud computing is becoming more common, extracting
intelligence from huge blocks of data is becoming more complex. Thats
why the notion of big data is gaining ground. Big data seeks to bridge
the gap between structured data in databases and unstructured data
from social & other media. This convergence will open a plethora of
possibilities for bankers, retailers, manufacturers, telcos, healthcare
professionals & government agencies. Find out how ABC (analytics, big
data, cloud) will change how you view D (data).
Raju Chellam, Head of Cloud & Big Data Practice, Asia, DELL
Opening Panel Discussion: Navigating Big Data and the Potential
Minefield
Building an analytics culture Easier said than done?
Addressing and overcoming the key concerns of companies using big
data Availability of data 24/7, data compliance, data security and
data aggregation
The Cloud promise and its growing role in big data
What are the latest big data technological innovations and the impact
on your existing projects
Panelists:
George Chua, Senior Vice President / Head of Commercial Analytics,
Celcom Axiata
APAC
Gaurav Bansal, Senior Managing Consultant - Advanced Analytics, IBM
C K Shastri, Founder & Managing Director, Intense Technologies
Moderator:
Arun Sundar, Vice President - Global Strategy and Alliances,
TrustSphere
Lunch Break & Exhibition Viewing
Big Data in Action: Analytics-led Transformation For Enabling Businesses

1.40pm Transforming Data Architecture Complexity at Sears Holdings
Using Hadoop as an enterprise data hub to minimize data

architecture complexity - resulting in a reduction of time to insight by
30-70%
Embracing open source, big data technologies - discover quick wins
such as ETL modernization and mainframe MIPS reduction
Leveraging smart network analytics for advanced analytics and
customer insights
Ankur Gupta, IT Director Big Data, Sears
2.10pm Case Study: Getting to the Hard-to-Reach, Hard-to-Please,
Social Savvy Customer
Understanding the buying cycle of todays tech savvy customers to
better your customer acquisition and loyalty campaigns
Analysing your customer via the multiple interaction points How
you do build a robust system to gather these data?
Identifying opportunities across businesses and product lines for
building new models
Adrien Eudes, Head Analytics, Luxola
2.40pm Panel Discussion: Achieving More ROI via Big Data
Ensuring the effective utilisation of data to maximise ROI
Segregating data: which is junk and which is gold?
Using big data to spot emerging trends, customer behaviours
Making commercial decisions through technical data analysis
Panelists:
Ankur Gupta, IT Director Big Data, Sears
Dr. Amy Shi-Nash, Chief Data Scientist, DataSpark, Singtel
Bedigital
Adrien Eudes, Head Analytics, Luxola
Moderator: Arun Sundar, Vice President - Global Strategy and
Alliances, TrustSphere
3.20pm Coffee Break
3.30pm Case Study: Implementing Analytics-led Customer Engagement
and Loyalty Building
Realising the value of analytics: to drive customer loyalty, and to
discover potential business benefits
Leveraging Big Data for a Better Customer Experience
Big Data Economics: Whats the investment?
Creating loyalty programmes and schemes via big data: what are the
challenges
APAC
4.00pm A Celcom Axiata Case Study: The Algorithmic Marketing
Revolution
Why algorithms will be a major basis for market competition
Algorithms and analytical marketing: the impending revolution
Deliberating the four principles of algorithmic marketing and their
relevance to modern enterprises
A case study of algorithmic marketing in Celcom
George Chua, SVP / Head of Commercial Analytics, Celcom Axiata
Berhad
4.30pm Panel Discussion: Past, Present and Future of Big Data
How will big data further develop and what is the future impact on
enterprises?
Upcoming new technologies Looking beyond Hadoop, are there any
new contenders that will further develop big data?
Will we ever reach a stage of true data-fication?
Overcoming the hurdles for big data take-up
Panelists:
Bob Chua, CEO, Pulse Group PLC
Gaurav Bansal, Senior Managing Consultant - Advanced Analytics,
IBM
Specialist Centre
Moderator
Vinny Vijeyakumaar, Managing Partner and Co-Founder, Sparkline
5.10pm End of Conference Day 3


17
Friday, 5th June 2015
WORKSHOPS
Workshop 1
11.45am
Part I - Developing Your Digital and Mobile Experience Programs

Role of Mobile Marketing in an Omni-Channel World
Uncovering content development, strategy & Omni-Channel
integration best practices
How to build and implement an effective mobile engagement strategy
Part II - Developing Your Digital and Mobile Experience Programs
The channels, shapes, sizes & devices seeking compelling content
How to effectively market across traditional, OOH, internet and
mobile channels
Role of social content to match Omni Channels and in meeting the
right audience
Best practice in generating social content
Open Brainstorming Turning Over the Time to the Participants
12.15pm
End of Workshop
Big Data: Growing Your Business With Smart Data
9.00am - 12.15am
Connectivity and the digitalisation of information have resulted in generation of massive
amount of data and in 2010, the term big data was coined. IDC valued that the 2015
market for big data at USD16.1 billion but the truth is the data is worthless if you do not
know how to harness it to your enterprises advantage.
10.30am
10.45am
So what can big data do? Use it to predict customers behaviour, tailor products to suit
his/her preference, increase your revenue by enhancing customers satisfaction. But
there are challenges: the lack of standards, lack of managerial skill with regards to the
volume of the data and privacy issues often hamper the use of big data to its fullest
potential.
In this workshop, the workshop leaders will:
show how to set up a big data framework in your enterprise irrelevant of the size
of the organisation
deliver methods in creating a big data culture
give you practical examples and case studies on how others have done it
present the potential benefits, savings and opportunities
discuss the current privacy concerns and how to possibly circumvent them
Who should attend:
CMOs, CIOs;
Head of Marketing;
Head of Customer Engagement;
Head of Customer Serviceof enterprises looking to grow their business
through big data or have been stuck at gear one with big data.
Masterclass Leader:
Himanshu Jha,
Head Data Solutions (Business Intelligence),
Yahoo! APAC
9.00am
9.20am
9.30am
10.30am
11.30am
12.15pm
9.00am - 12.15am
With a spate of high profile cyber-attacks taking place globally on companies such as
Sony Pictures, JPMorgan, Microsoft Xbox, the black hat hackers are costing enterprises
not only millions of dollars, but are also making companies lose customer trust and
confidence.
The challenge at hand has become enormous with the implementation of cloud, big
data and IoT. The level of vulnerability is much higher now, and more are at stake. This
masterclass will go through the latest trends in cyber-attacks and highlight what each
corporate should have in place, be in policies, procedures and technologies to ward off
such attacks.
When the participants leave, they will have a toolkit of cost effective security/resiliency
that can be practically applied to their organization.
Who should attend:
Secure Software Development
Operations & Network Security Management
Enterprise Security & Governance
Digital Forensics Technologies & Processes
Masterclass Leader:
Barry Greene
Chief Strategy Officer,
Niometrics
9.00am
9.20am
9.30am
9.00am - 12.15am
With omni-present mobile phones, the way you market your products and services has
radically changed. It is now more about content marketing through enhanced customer
engagement. The efficiency or lack of it in content marketing through digital and social
media can make or break a campaign. In this workshop, attendees will learn about how
to devise a suitable content strategy for marketing and implement it successfully via
multiple channels including mobile, social and digital.
10.30am
10.45am
This workshop will highlight to you the slatest trends and future developments in mobile,
social and digital marketing for course-correcting the existing mobile marketing plans.

Workshop 3
Mobile Marketing: How to Capitalise on the Revenue

Opportunities by Enhanced Digital and Mobile Experiences
18
Reality Check on Cyber Security: Moving Beyond Hype And

Devising an Action Plan To Prepare Your Organization For
Todays Real Threats
Registration
Opening Remarks
Developing a Big Data Framework
Quantifying the resources for big data collection
Processes/People/Technology
Dealing with the 5Vs- Volume, Velocity, Variety, Value, Virtualization
Measuring and implementing analytics
Creating a big data culture
Cost-Benefit Analysis of Big Data at Enterprises
What is the impact on your enterprise operations
Identifying early security and operational issues and addressing them
Integrating cost efficient processes and technologies
Measuring efficiency and improving implementation
Privacy Concerns of Big Data
End of Workshop
Workshop 2
Who should attend:

CEOs, CMOs, CIOs;
Head of Marketing;
Head of Digital;
Head of Customer Engagementof enterprises looking to refresh their
digital marketing strategy and looking to achieve greater revenue growth in the
ever-changing digital era.
Masterclass Leader:
Ron Vining
Chief Marketing Officer, Brand Strategist,
Brandflux
9.00am
Registration
Opening Remarks
9.20am
11.30am
12.15pm
Registration
Opening Remarks
Module 1: Understanding The Real Cyber Security Threat: How
Vulnerable Are We?
What are the current trends in cybercrimes and cyberphysical
compromises?
What are the most common lines of attacks?
How can we minimize and how resilient our systems can be?
Arming yourself with tools to rethink your current security and risk
practices
The objective is to move beyond FUD and have each participant have key
actions they can immediately enact that will instigate a more effective
security posture.
Module 2: Top Security Best Practices that will not cost you millions
of dollars
Providing an introduction to each of these best common practices
(BCPs) and demonstrate how they can be used in all Internet
companies (enterprises, banks, government organizations, on-line
service providers, cloud networks, etc).
This module will review the tools the top Service Providers (SPs) in
the world have developed.
These tools, techniques, and practices that are used daily to mitigate
attacks to the network
These tools mostly use the available infrastructure in ways that take
advantage of existing investments
Other tools are open source, using the power of collective action and
collaborative code to deploy cost effective tools that mitigates the risk
to the Internet
Privacy Concerns of Big Data
End of Workshop

CommunicAsia
ABOUT THE EXHIBITION
2 5 June 2015 | Basement 2, Level 1 and 3 | Marina Bay Sands, Singapore
Check out the list of exhibitors and featured technologies at www.CommunicAsia.com and www.goto-EnterpriseIT.com.
Stay updated and well-informed on the changes and advancements in the info-communications technology industry at CommunicAsia /
EnterpriseIT2015 - the one-stop event for ICT professionals. With more than 1,300 exhibitors from all over the world, learn more about the latest
innovations like 3D Printing, 5G / 4G / LTE, Augmented Reality, CDN, Cloud, Fibre Optics, OTT, Wearable Devices & Technologies and more!
Catch a glimpse of the future with the 3 refreshed thematic NXT clusters.
Witness how enterprises

leverage on technologies
to enhance their business
and succeed in todays
rapidly digitising business
landscape. Featured
technologies include:
Business Analytics, Cloud,
Data Centre, Enterprise
Applications, Enterprise
Mobility Solutions, Hosted/
HD Video Conferencing,
Mobile Device Management
and more.
Envision a city that is

seamlessly connected
through a myriad of infocommunication technologies
benefitting local operations,
quality of life and the
economy. Featured
technologies include:
Connected Car, Connected
Car Apps, eGovernment,
IoT, M2M, mCommerce,
mHealth and more.
Experience the potential

of a connected ecosystem
where users make use
of innovations such as
Connected Devices,
Content Delivery Network,
OTT, Smart Home / Living
Solutions, Wearables
and many others to stay
informed and improve
personal efficiency
throughout the day at
different locations.
Find out more about the

technologies and innovations
featured in the NXT
clusters through insightful
presentations and product
demonstrations or launches.
Attend Asias largest assembly of over 160

satellite-communication companies in a single
event. SatComm2015 is a strategic platform for
companies to witness interesting demonstrations
and a diverse range of turnkey solutions.
International Group
Pavilions
Source for country / culture-specific technologies
at the 21 International Group Pavilions
representing the countries / regions of Australia,
Brunei Darussalam, Canada, China, France,
Germany, Hungary, India, Indonesia, Israel,
Korea, Malaysia, Philippines, Singapore, Taiwan,
Thailand, United Kingdom and United States of
America.
Entry to the exhibition is free.

www.CommunicAsia.com/pre-registration.
Check out the list of exhibitors and featured
technologies at www.CommunicAsia.com
and www.goto-EnterpriseIT.com
HOW TO REGISTER FOR CONFERENCE
Register online for instant

confirmation at:
www.CommunicAsia.com/
conference/fees-registration/
Use the registration form at the

back of this brochure. For multiple
registrations, please make copies
of the form. Complete the form and
submit it via:
Fax to: (65) 6233 6633
Use the registration form at the back of this brochure. For multiple
registrations, please make copies of the form. Complete the form and
submit it via:
SINGAPORE EXHIBITION SERVICES PTE LTD
Please mail cheque payments to:
10 Kallang Avenue, #09-16, Aperia Tower 2, Singapore 339510
Attention: CommunicAsia2015 Summit Registration
Cancellations / Substitutions
Substitutions or cancellations should be made in writing before 8 May 2015. Refunds
will be subjected to an administrative charge to be borne by the registrant. Bank charges
that occur will also have to be borne by the registrant. No refund will be provided for
cancellation or no-show after 8 May 2015.
Use the registration form at the

back of this brochure. For multiple
registrations, please make copies
of the form. Complete the form and
submit it via:
Email to:
[email protected]
Please direct enquiries to the

CommunicAsia2015 Summit
Registration Desk at:
Call us: (65) 6233 6627
Additional points to note:

1. The organiser reserves the right to refuse entry to any delegate as it deems fit.
2. The organiser will make every attempt to accommodate all registered delegates.
However it reserves the right to stop registration before the closing date in the
event of a full house.
3. In the event of a full house, the organiser will contact unsuccessful delegates to
arrange for a refund of any registration fees that may have been paid.
4. Should there be a need to cancel the event, the organiser will refund delegates
for registration fees paid, and will not be held responsible for any travel and/or
accommodation costs incurred.
5. All visitors must be in proper attire. Those in shorts, bermudas, singlet or slippers
will not be allowed entry. The organiser reserves the right to refuse entry to
delegates who are not properly dressed.
For Conference enquiries

and registration,
please
contact ElaineONLINE
Dang | REGISTRATION:
CLOSING
DATE FOR
CONFERENCE
MAY
2015
Join29the
debate
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After this date, please register personally at the CommunicAsia2015 Summit Registration Counter at Marina BayGroup
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19
REGISTRATION FORM
Registration Fees
The fees entitle you access to the registered track (s), lunches,
proceedings, refreshment & CommunicAsia2015 exhibition
Full Summit Passport (4-Day)
Access to ALL 12 Tracks & 3 Workshops
Broadband Passport (3-Day)
*DAY 1 : Broadband Sustaining Growth in Asias Broadband Markets
*DAY 2 : Broadband Surging to 5G and Beyond
*DAY 3 : Broadband Maximising your Revenue Via DSL, Fiber and Wireless
Satellite Passport (3-Day)
*Day 1: Broadband Sustaining Growth in Asias Broadband Markets
*Day 2: Satellite - Asias Satellite Industry The Next Decade
*Day 3: The New Value Proposition For Satellite End Users
IoT & Big Data Passport (3-Day)
*Day 1: Internet of Things
*Day 2: Cloud Networking
*Day 3: Big Data Turning Your Big Data into Smart Data
Digital Passport (3-Day)
*Day 1: Getting into the Digital Dialogue Telco Apps Development
*Day 2: Mobile Marketing Marketing on the 7th Mass Media
*Day 3: Enterprise Mobility OR Big Data Turning Your Big
Cloud Passport (3-Day)
*Day 1: Software-Defined Infrastructures for Networks, Clouds and Services
*Day 3: Enterprise Mobility OR Big Data Turning Your Big
1-Day Conference Track
Workshop
Morning Plenaries (2-4 June)
Early Bird Rate

(Register & pay by
1 May 2015)
Overseas
Local
Delegate
Delegate*
(SGD)
(SGD)
Regular Rate
(Register & pay by
29 May 2015)
Overseas
Local
Delegate
Delegate*
(SGD)
(SGD)
Overseas
Delegate
(SGD)
Local
Delegate*
(SGD)
$3,100.00
$3,317.00
$3,450.00
$3,691.50
$3,600.00
$3,852.00
$1,700.00
$1,819.00
$1,900.00
$2,033.00
$2,050.00
$2,193.50
$1,700.00
$1,819.00
$1,900.00
$2,033.00
$2,050.00
$2,193.50
$1,700.00
$1,819.00
$1,900.00
$2,033.00
$2,050.00
$2,193.50
$1,700.00
$1,819.00
$1,900.00
$2,033.00
$2,050.00
$2,193.50
$1,700.00
$1,819.00
$1,900.00
$2,033.00
$2,050.00
$2,193.50
$780.00
$450.00
$834.60
$481.50
$980.00
$550.00
$1,048.60
$588.50
Onsite Rate
(30 May 5 June 2015)
$880.00
$941.60
$480.00
$513.60
Open to all Conference Delegates
* A 7% Goods & Services Tax (GST) is applicable to all companies in Singapore

WHICH TICKET WOULD YOU LIKE TO PURCHASE?
Full Passport (4-Day)
Full Summit Passport (Access to ALL 12 Tracks & 3 Workshops)
3-Day Passports
Broadband Passport
*Day 2: Broadband Surging to 5G and Beyond
*Day 3: Broadband Maximising your Revenue Via DSL, Fiber and Wireless
Satellite Passport (3-Day)
*Day 2: Satellite - Asias Satellite Industry The Next Decade
*Day 3: The New Value Proposition For Satellite End Users
IoT & Big Data Passport (3-Day)
*Day 1: Internet of Things
*Day 3: Big Data Turning Your Big Data into Smart Data
Digital Passport (3-Day)
*Day 1: Getting into the Digital Dialogue Telco Apps Development
*Day 2: Mobile Marketing Marketing on the 7th Mass Media
*Day 3: Enterprise Mobility OR Big Data - Turning Your Big Data into Smart Data
Cloud Passport (3-Day)
*Day 1: Software-Defined Infrastructures for Networks, Clouds and Services
*Day 3: Enterprise Mobility OR Big Data - Turning Your Big Data into Smart Data
1-Day Conference Track
2 June: Broadband Sustaining Growth in Asias Broadband Markets
2 June: Internet of Things
2 June: Getting into the Digital Dialogue Telco Apps Development
2 June: Software-Defined Infrastructures for Networks, Clouds and Services
3 June: Broadband Surging to 5G and Beyond
3 June: Satellite - Asias Satellite Industry The Next Decade
3 June: Mobile Marketing Marketing on the 7th Mass Media
3 June: Cloud Networking
4 June: Broadband Maximising your Revenue Via DSL, Fiber and Wireless
4 June: The New Value Proposition For Satellite End Users
4 June: Enterprise Mobility
4 June: Big Data - Turning Your Big Data into Smart Data
Workshops
Workshop 1: Big Data: Growing Your Business with Smart Data
Workshop 2: Mobile Marketing
Workshop 3: Cybersecurity
BUSINESS NATURE [PLEASE TICK THE MOST APPROPRIATE OPTION]

Telecom Operator

ISP / VAS Provider
Managed Network Service Provider
Satellite Communications
Technology / IT Solutions Provider

Service Manufacturer
Telecomm / Infocomm Regulatory Authority
Equipment Supplier
Software / Applications Developer

Consultancy
VAR / VAD / Systems Integrator

R & D Services
Others (Please specify): ___________________________________________
SUBSTITUTIONS / CANCELLATIONS
Substitutions or cancellations should be made in writing before 8 May 2015. Refunds will be
subjected to an administrative charge to be borne by the registrant. Bank charges that occur will
also have to be borne by the registrant. No refunds will be provided for cancellation or no-show after
8 May 2015.
HOW TO REGISTER?
Website: www.CommunicAsia.com
Fax:
+65 6233 6633 OR
Email: [email protected]
(Please use only ONE method to register to
avoid duplicate charges)
Please DO NOT send in your registration form

after 29 May 2015.
Instead, please register on-site at the
CommunicAsia2015 Summit
Registration counter at
Marina Bay Sands, Level 3 Foyer.
For questions regarding registration,
please call Elaine Dang at
+65 6233 6627 or email at
[email protected].
Delegates Details [Please make copies of this form to register additional delegates]

NAME:
JOB TITLE:

DEPARTMENT:

COMPANY:

ADDRESS:

TEL:

MOBILE:
EMAIL:

CONTACT PERSON(FOR GROUP REGISTRATIONS) :
CONTACT PERSONS EMAIL ADDRESS:
The information you provide may be made available to third parties whose products and services may
interest you. If you DO NOT wish to be included in such marketing activities, please tick here. [ ]
Discounts - NOT Applicable to Passports
Discounts are not cumulative. Only one discount will be applicable at any one time.
10% discount to CommunicAsia2015/BroadcastAsia2015/EnterpriseIT2015 Exhibitors
Name of Exhibiting Company :
15% discount to CommunicAsia2015/EnterpriseIT2015 Supporting Organisations
Name of Supporting Organisation :
15% discount for registering for 3 or more sessions
20% discount to groups of 4 or above registering from the same organisation. Delegates must
register as a group.

Mode of Payment
Please indicate clearly on your cheque / bank draft / telegraphic transfer the event your payment is
for. All bank charges and returned cheque charges must be borne by the delegate.
Bank draft/ cheque (drawn on a Singapore bank account) in SINGAPORE DOLLARS only made
payable to Singapore Exhibition Services Pte Ltd
Please send it to:
Singapore Exhibition Services Pte Ltd
10 Kallang Avenue, #09-16, Aperia Tower 2, Singapore 339510
Payment to be made to Singapore Exhibition Services Pte Ltd. Please fax payment advice to
+65 6233 6633. SGD40 should be added to the total fees to cover bank charges. All bank
telegraphic transfers must reach SES by 29 May 2015 for your seat to be confirmed.
Account Name:
Singapore Exhibition Services Pte Ltd
Account Number:
01-060-2565-1
Bank Name:
Standard Chartered Bank (Singapore) Limited
Bank Address:
Battery Road Branch, 6 Battery Road, #01-01 Singapore 049909
Swift Add:

SCBLSG22XXX
Please charge the amount of SGD __________________ to my AMEX / VISA / MASTERCARD

(delete where applicable)
Card Holders Name:
Card no.:
CVV2 Code:
(3 digit at the back of Credit Card)
Expiry Date:
Signature

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Register before

Defining Whats Shaping the Future of The Global ICT World

Broadband Sustaining Growth

Other Speakers to Watch Out for Include:

Software-Defined Infrastructures for

Wednesday, 3rd June 2015

Henri Setiawan Wyatno

Broadband - Surging to 5G and

Broadband - Maximising your

Key topics include:

Thursday, 4th June 2015

Big Data Turning Your Big

Friday, 5th June 2015

What is defining the future

Register before 1st May 2015 to enjoy SGD500 off

Here is Where the Regions

40% Top / Senior General

Find solutions and innovative ideas for your

Be a part of Asias most happening ICT event that

Gain key insights from over 200 key industry

2% Human Resources / Educator

Why You Should Attend

We look forward to meeting you at CommunicAsia Summit

Mark your calendars! Join us in Singapore this

8% Rest of the World

Engage in invaluable networking opportunities where

For Sponsorship enquiries, please contact Agnes Leung

Find us on Facebook by Searching

Register before 1st May 2015 to enjoy SGD500 off

Internet of Things (IoT)

Deriving the Value of IoT

Getting into the Digital

Conference Day 2: 3rd June 2015 (Wednesday)

Satellite - Asias Satellite

Mobile Marketing Marketing

5G Vision 5G is not 4G+1

The Industrys Future,

Mobile First Strategy

The Cloud Opportunity in Asia

Conference Day 3: 4th June 2015 (Thursday)

The New Value Proposition

User Focused Sessions on:

Big Data Turning Your Big

Workshop Day 4: 5th June 2015 (Friday)

Big Data: Growing Your Business

For Conference enquiries and registration, please contact Elaine Dang

Join the debate on CommunicAsia

Register before 1st May 2015 to enjoy SGD500 off

LEARN AND NETWORK FROM/WITH

Rob van den Dam

Lee Siew Kit

Dr. Amy Shi-Nash

Eminent Speakers Panel Includes:

For Sponsorship enquiries, please contact Agnes Leung

Find us on Facebook by Searching

Register before 1st May 2015 to enjoy SGD500 off

Morning Plenaries (2 - 4 June 2015)

Tuesday, 2nd June 2015