Trunked Radio Going Digital 2
Trunked Radio Going Digital 2
Trunked Radio Going Digital 2
FOREWORD
EXECUTIVE SUMMARY
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Company Financials
Source of Financial Accounts
Size of Market by Revenue
Size of Companies
Financial Performance
Summary and Observations
Conclusion Based on Both the Economics and Financial Analysis
BUSINESS MIGRATION MODELS FOR TRUNKED RADIO
SERVICE PROVIDERS
Business Migration Model 1: Companies Consolidate Into a Consortium
Business Migration Model 2: Wholly-owned Subsidiary
Business Migration Model 3: MVNO Model
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ACRONYMS
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CONTACT US
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FOREWORD
The Malaysian Communications and Multimedia Commission (SKMM) is working on a
number of special industry research reports planned for the year of 2009 and it is with
both honour and great pleasure, I present to our readers the industry research report
on Trunked Radio Going Digital.
With the existence of the latest mobile communications technologies and the explosive
growth of the GSM and CDMA services worldwide, not much is said or highlighted about
the trunked radio industry and its services today. Though this service is common and
used widely among niche groups of users, some wireless communications users are
generally not aware of its existence.
Hence, this report explores a theme that is not much discussed in the communications
industry around the world today, including Malaysia. The introduction of this report is
an opportune way to create awareness on the developments of the trunked radio
market, including the technologies and services development in this industry of late and
opportunities to move forward.
For readers desiring an understanding of the basics of radio trunking, this report
features a brief overview of the concepts and basic technology involved. There are also
discussions on overall trends and factors affecting the trunked radio industry,
internationally and domestically. The report also offers an overview of economic and
financial analysis, and business migration models of the trunked radio industry in
relation to the Malaysian market.
A comparison is provided between the analogue and digital trunked radio systems
featuring the different standards that have developed, and identifies the advantages
and future plans for migration from analogue to digital.
The analysis in this publication is based on various sources including websites, analyst
and industry reports, marketing and technical publications, and interviews with
industry, technical experts, solutions and service providers. Drawing inputs from
various groups, SKMM would like to thank the contributors for their invaluable insights
towards writing this report.
A soft copy of this report can be obtained from the SKMM website at:
http://www.skmm.gov.my/what_we_do/Research/industry_studies.asp
I hope that this report will provide useful information and perspectives to our readers
for the further development of the communications and multimedia industry in
Malaysia. We look forward to hearing your feedback, which will help us improve our
industry
reports
in
the
future.
Please
send
your
comments
to
[email protected]
Thank you.
EXECUTIVE SUMMARY
The notion of trunking came about in the early 1980s when there was increasing
congestion in the airwaves. It is a concept of providing network access to many clients
by sharing a set of lines or frequency channels instead of providing them individually.
Unlike other common telecommunications services such as mobile cellular, trunked
radio communications are not intended for the general public. It provides
communication channels to a group that has strong community interest with one
another. In terms of spectrum use, trunking is more efficient as it has the ability to
switch between multiple radio channels. This allows less blocking and is able to
accommodate a greater number of users to a number of radio channels. For example,
on a 20-channel conventional system, the number of users served is between 700
1,000 users. In contrast, on a trunked radio system, the same number of channels can
service between 2,000 2,500 users.
Despite the existence of sophisticated communications technology, trunked radio
systems still remain the preferred communications technology for some niche users in
the market. Trunked radio communications systems offer a unique combination of costeffectiveness, reliability and features not offered by other common communications
services. Users of trunked radio systems include organisations with mobile workers that
require person-to-person and person-to-group radio communications to coordinate and
facilitate their operations such as public safety and emergency services, transportation
companies, airports, utility companies, and port authorities. Trunked radio
communications systems applications are diverse for a specialised group of users and
are able to fill the gaps that are not provided by other telecommunications carriers.
Applications include day-to-day operational communications, safety purposes for those
working in isolation or remote areas, emergency and disaster communications, including
security and defence measures.
Over the years, trunked radio has evolved to serve the growing demand for better
technologies offering efficient usage and more services. Efforts on standardisation have
resulted in multiple standards and technologies to also meet the various radio
communications needs in the market. In terms of transmission, trunked radio has
progressed from analogue to digital transmission, albeit at a slow rate although digital is
able to deliver more advantages. At the same time, the innovation for analogue trunked
radio appears to have now reached its maximum.
Although majority of trunked radio systems today still operate in analogue mode, the
demand for better performance and reliable system has shifted the strategic direction of
vendors, service providers and users towards migration to digital systems.
Comparatively, digital trunked radio systems are able to transmit better and offer
consistent voice quality; support integration of data and voice; provide enhanced
encrypted voice; is more spectrum efficient and interoperable; and can support
advanced applications such as GPS. Standards for trunked radio systems have also
evolved. As noted by a manufacturer, Motorola, the availability of standards helps the
development of defined migration path and technological progress for trunked radio
systems. It also ensures multi-vendor interoperability and compatibility. There are two
categories of standards open standards and proprietary standards. In open standards,
the components in an existing system can be easily substituted with that from another
vendor, meaning that end users purchase or replacement parts are not controlled by a
single vendor. An example is the Terrestrial Trunked Radio (TETRA) developed by the
European Telecommunications Standards Institute (ETSI). However, the contrary is true
for users of proprietary standards such as iDEN by Motorola.
The market for trunked radio is relatively small with unique market segmentation. In
fact, it is a niche market with relatively no direct competition from other services.
Though the mobile cellular service may seem to offer similar services, it is nevertheless
designed to meet the needs of the mass market. The cellular mobile service provides
the mass market with one-to-one communication where a mobile unit can connect to
another mobile unit or fixed line through interconnection using the public switched
telephone network (PSTN). With technological developments, trunked radio in recent
years also has the capability to interconnect with the fixed line telephone network and
offers the sending of short messages directly to a handset. This is an overlap to the
mobile cellular service. But, the mobile cellular handset is not designed for that high
level of durability and robustness in contrast to trunked radio handhelds used in
challenging work environment as well as the responsive push-to-talk communications
application.
Despite the small trunked radio market share in telecommunications, market research
firm, Venture Development Corporation (VDC) estimates the global market stands at
about USD8.4 billion in 2008 with an installed base of mobile and portable radios
nearing 20 million units. VDC predicts a continued and consistent growth during the
next several years for the digital trunked radio systems. Further to that, VDCs findings
have also shown that 70% of the system installed remained analogue, but by 2012, the
total installed base of digital system would reach 66%.
In Malaysia, the developments of trunked radio services have reached a stable stage
due to the rapid growth in coverage of mobile cellular services. There are two key
players in the Malaysian market the Government and the commercial sectors, with
their own subscriber segments serving different needs. The Malaysian Government has
set up an integrated digital radio network solely for the use of Government agencies
known as the Government Integrated Radio Network (GIRN) which operates on the
380MHz to 400MHz frequency band. In the commercial sectors, there are four main
consortiums that provide trunked radio services in Malaysia Electcoms Wireless Sdn
Bhd, DTRS Consortium, Hasyon Technologies Sdn Bhd and Segi Maju Consortium. At
present, the majority of the consortiums are operating on 100% analogue system. Only
Electcoms Wireless Sdn Bhd is offering digital trunked radio services while Segi Maju
has done a soft launch of its digital services in May 2009. Compared to other
communications services, the trunked radio subscriber base is low. Today, there are
approximately 50,000 trunked radio subscribers nationwide.
In terms of tariffs and pricing in Malaysia, it is not regulated and service providers are
free to set the price to be attractive and competitive. Findings have shown that most
service providers are charging a flat tariff for the use of trunked radio services and
associated equipment. Charges are also dependent on other factors such as payment
period, quantity, packages subscribed and areas of coverage. The cost of trunked radio
handsets and equipment also varies. In general, the cost of digital trunked radio
handset is much higher than that of the analogue, averaging between RM2,500 to
RM3,500, while the digital trunked radio terminal is priced at about RM6,000. A
schematic estimation on the infrastructure cost to conduct a trial for digital trunked
radio with one site base is about RM230,000.
Additionally, a review of the economics and financial performances of the trunked radio
service providers in Malaysia have shown that while there are a few larger players who
are financially sound with the capabilities to upgrade and migrate to digital, many of the
smaller trunked radio service providers are unable to do so due to lack of resources and
financial capital. Therefore, in order to migrate and rejuvenate their operations, there
are three business migration models options that these analogue trunked radio
providers can implement to ensure continuous operational efficiency in the future
consolidation to form a consortium, forming a wholly-owned subsidiary or operating in
MVNO model-like market, taking into account other considerations and issues too.
Though digital deployment in Malaysia has not been fully implemented, SKMM is
strongly encouraging the migration to digital for better spectrum utilisation. Currently,
all trunked radio system services operating in Malaysia are using the 800MHz frequency
band (806MHz to 821MHz and 851MHz to 866MHz). This frequency band for the
operation of trunked radio systems was first introduced in Malaysia in 1990. However,
the decision from the World Radiocommunication Conference (WRC) 2000 and 2007
identifies the 800/900MHz band to be allocated for the International Mobile
Telecommunications (IMT) future mobile service. In this case, there is a need to
consider migrating the operations of trunked radio services to the 380/400MHz band in
Malaysia. We also have a complementary set of system technologies operating in the
Malaysian market, such as TETRA, APCO25 and GoTa. This is facilitated from a
regulatory perspective as SKMM adopts a technology neutral environment where the
demand and market forces will determine the technology of choice.
Under the Communications and Multimedia Act 1998 licensing regime, trunked radio
network service providers were previously classified under the class licence category
where less or minimal regulation is required due to the small and niche market served.
As network service providers are required to migrate from analogue to digital which
provides wider, new applications and can serve a potentially larger market base as
compared to analogue trunked radio, SKMM now requires companies to apply for the
individual licence to continue operations.
Under the individual licence category,
network service providers will have to undergo heavier regulatory supervision in
particular, in providing fair and non discriminatory access and interconnection offerings
for trunk radio applications service providers who will reside on their network operating
under a class applications service licence.
No doubt, at the end of the day, the shift towards digital is inevitable worldwide,
including Malaysia. Hence, in the quest for migration, trunked radio vendors and even
service providers have to ensure that their technical blueprint and commercial roadmap
are ready for the change in moving forward to digital. Service providers should also look
into consolidation as a strategic option in order to collaborate and build a strong
platform to compete and also to develop and support applications that can provide
better solutions to customers. With the spread of cellular wireless creating a more
competitive environment, trunked radio service providers require innovativeness and
new applications to sustain market share and drive the market forward in the future
towards digital. Service providers must review for change in their strategies and build
sustainable business models outside traditional areas. They must also continuously
observe the international scenes, developments and industry demand for an indication
on where the industry is moving towards and adopt or adapt accordingly.
However, creating public awareness on the benefits of trunked radio services will also
remain one of the biggest challenges for service providers. Regulators such as SKMM
will continue to work with various parties involved to improve the local regulatory
environment to enable the industry to grow.
Guide for the Selection of Communication Equipment for Emergency First Responders Volume 1, February 2002,
National Institute of Justice.
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Airwaves are the medium of radio and television transmission.
cashier counters, there will be four waiting lines and customers are allowed to select
whichever queue they would like to stand in.
Conventional Radio System Versus Trunked Radio System
The message contains your identification (ID), talk group, and a request for assignment
of a voice channel. If a channel is available, the system controller sends a message
back to the mobile radio with the channel assignment information and, also broadcasts
a similar message to other radios in the fleet so that they can tune to the designated
channel, if necessary. A voice conversation occurs after the channel assignment process
is completed.
In terms of spectrum used, trunking is more efficient than the conventional system as it
has the ability to switch between multiple radio channels. This allows less congestion
and can accommodate greater number of users to a number of radio channels. An
example would be that a 20-channel conventional system can serve between 700 to
1,000 users. In contrast, on a trunked system, the same number of channels can
service between 2,000 to 2,500 users3.
Rental Agencies
Construction
Private Security
Warehousing
Manufacturing
Airports/Ports
Taxi /Transportation Local Government
Petrochemical
Public Utilities
Mining
Public Transport
Emergency Services
Source: Adapted from Standards for Professional Mobile Radio Making a Business Critical Choice for the Future,
Motorola, 2008
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Common communications refers to those of wired and wireless means of communications such as the fixed line and
mobile cellular where end users are usually the mass market.
With the development of better technology in trunked radio systems, the number of end
users has increased. The following shows groups of some trunked radio users that are
in existence:
Users
Public Safety
Emergency
Services
and
Transportation
Airports
Utilities
Business and
Industry
Others
Source: PMR Market Appendix, Digital Project Report by Radiocommunications Agency, 2002
Today, the applications of trunked radios are quite diverse. The table below summarises
some of the use of trunked radio.
Applications
Operational
communications
Safety
Emergency and
disaster
communications
Security
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Introduction to Land Mobile Radio Public and Private Land Mobile Radio Telephone and System, 4 December 2000
Radio waves are electromagnetic waves occurring on the radio frequency portion of the electromagnetic spectrum.
Source: Application Note Analogue Trunking by Daniels Electronics Ltd., February 2007
Common analogue trunked radio systems include: Motorola Type I, Motorola Type II,
Motorola Type I/II hybrid, General Electric EDACS, and EF Johnson Logic Trunked Radio
(LTR) systems7.
While analogue systems are very cost-effective in areas outside major population
centres, with easy-to-use dispatch features and low-cost service today, it is not as
efficient in its use of spectrum as digital.
Digital Trunked Radio Systems
Although the majority of global trunked radio
systems users today still operates in analogue,
the increasing demand for better performance
and reliable system has shifted the direction
for vendors, service providers, and users to
move from analogue systems to digital
trunked radio systems. Unlike analogue
systems,
data
and
voice
conversation
transmitted
using
digital
systems
are
encrypted and converted into digital format
Source: Zenitel
Source: Zenitel
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Standards
Open
standards
Proprietary
standards
Integrated
Digital
Enhanced
Network (iDEN) developed by
Motorola that uses Time Division
Multiple Access (TDMA)
Enhanced
Digital
Access
Communication
System
(EDACS)
by
Ericsson
Inc.
(initially invented by General
Corporation before being taken
over by Ericsson Inc)
Global
Open
Architecture
Trunking (GoTa) developed by
ZTE Corporation, China*
*GoTa is a CDMA-based trunking system. Currently, the only company that manufactures the GoTa
system is ZTE Corporation in China.
Source: Digital Trunked Land Mobile in the 800MHz Band An Engineering Discussion Paper by Radio
Spectrum Policy and Planning Group, Energy and Communications Branch, Ministry of Economic
Development, New Zealand, May 2007 and other various websites.
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LTR
(Logic
Radio)
Trunked
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APCO 25
(Association
of
Public
Safety
Communications
Officials Project 25)
GoTA
(Global
Open
Trunking Architecture)
Developed
by
the
Association
of
Public
Safety
Communication Officials International (APCO), the National
Association of State Telecommunications Directors (NASTD),
some Federal Agencies and the National Communication
System (NCS)
APCO-25 operates on Frequency Division Multiple Access
(FDMA) on 12.5 kHz and/or 25kHz bandwidth
Developed by Motorola in 1994
Provides users the advantage of a trunked system and
cellular-like services integrating voice and data and uses a
SIM card just like GSM-based phones
iDEN operates on TDM technologies for multiple access
operating in 800MHz
Developed by ZTE Corporation
GoTA operates on CDMA technologies and allows deployment
Source: TETRA Association (www.tetramou.com), P25 Radio Systems Training Guide (www.danelec.com)
Motorola Worldwide iDEN MD (www.idenphones.motorola.com), ZTE GoTA (www.zte.com.cn),
Understanding Two Way Radio Technology (http://about2wayradio.com/index.htm) and other various
websites.
As the digital trunked radio system market shows bright prospect, the trunking
equipment providers, network carriers, and terminal users consistently ride on this new
wave of transformation so that their existing business model is still applicable. Aligned
with the global movement towards digitalisation in this sector, Malaysia is not left
behind. SKMM has been strategising a smooth migration plan from analogue to digital
system in the local scene over requisite timeline.
Trunked Radio Equipment Analogue and Digital Systems
In order to create radio trunking communications, there are some components of
equipment needed to make the connection. Currently, we are now witnessing the fast
growth of radio trunking equipment manufacturers around the world, resulting in an
increase in applicable equipment today. With the advancement of technology,
equipment for radio trunking has improved tremendously including the availability of
digital systems.
In this report, the trunked radio system equipment explained includes base
stations/repeaters, mobile radio, portable radio, controller and other accessories used,
and brief description of their function.
Some of the equipment used in the analogue and digital systems are:
BASE STATION / REPEATER
ANALOGUE
DIGITAL
Repeater refers to a transceiver that receives and retransmits signals. The key purpose of repeaters is to
extend communications coverage for portable, mobile
and base stations. The signal received is rebroadcast to
the radio network, often with a higher power and from a
better location. Nowadays, the term base station and
repeater are usually mixed to refer to a network
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DIGITAL
ANALOGUE
DIGITAL
PORTABLE RADIO
Portable radios are small and lightweight handheld
wireless devices that contain a microphone and speaker,
rechargeable battery for power supply and an antenna.
Since users carry this device most of the time, the
ergonomics of portable radio (that is, its size and weight)
is an important factor for users.
Portable radios regularly have lower power output
compared to mobile or fixed-station radio due to the
above limitation factors. Thus, the range of portable radio
is typically smaller than mobile or fixed-station radio.
CONTROLLER
This is a network component that manages the entire
network. The switching system, for example, manages
the incoming and outgoing traffic and routes the
communications to and from base stations. The switching
system is the kernel of the network as without it the
network will not be able to handle wide area network
calls.
Note: All products mentioned above are from EFJohnson, TAIT Communication, Zetron, Sepura, and
Motorola iDEN.
Source: Guide for the Selection of Communication Equipment for Emergency First Responders Volume 1,
February 2002, National Institute of Justice
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For most digital trunked radio system, a minimum Delivered Audio Quality of 3.4 is
required, where speech is understandable without repetition, with some noise or
distortion present. As a comparison, digital trunked radio will provide clearer voice
communications over a greater range than comparable analogue trunked radios,
rejecting static and noise8.
Analogue versus Digital Trunked Radio Audio Quality
ANALOGUE
DIGITAL
4.0 DAQ
Audio
Quality
Area of Improved
Performance
3.4 DAQ
As radio users move further away from the transmitting radio, the signal strength
decreases and this will directly affect the ability of the radio to produce intelligible
sound.
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For an analogue system, the clarity and intelligibility of the transmission received by the
users will decrease directly as the signal level decreases. Contrary to this, while the
desired signal decreases, the noise or static in the signal progressively increases with
strength until the users voice cannot be heard over the noise. In a digital system, the
transmitted signal decreases just as an analogue system, as signal level decreases.
However, the error correction in the digital transmission that contains extra
information, allows audio information to be heard even with a large decrease in signal
level.
In summary therefore, the digital trunked radio system offers benefits over the
analogue system in many aspects from the potential to ride on new technology wave to
enhance existing business models into time for service providers to greater and more
reliable services offered to end users. Nevertheless as a market segment, the trunked
radio market is relatively small compared to the cellular mobile phone market.
TRUNKED RADIO MARKET: OVERVIEW AND GROWTH
The cellular based GSM and CDMA services have grown phenomenally worldwide, while
the trunked radio services, which started the very concept of being connected on the
move, go almost unnoticed. Today, trunked radio services still supply the much needed
communications support for critical and specialised services in unique niche markets.
Noteworthy is that the transition to digital has caught the still analogue system service
providers in a time space fix where they need to invest more before the competition
catches up with them. Additionally, the small market size, limited resources amidst
more demanding end users are making it difficult for service providers to create a
bigger market for themselves and to modernise their system in sync.
As it is a push market in this industry, it is observed that it will take a longer time for
customers or end users to approach service providers for this service as compared to
other commercial communications services. On the marketing front, cellular service
providers are aggressively marketing their services to the masses, while radio trunking
service providers tend to spend significantly less on marketing campaigns. This does
lend to some disparity in an increasingly digitising environment then for customers to
inform the service providers what they need so that service providers can cater to
customer needs.
To some extent, this slows down the development of digital
applications features going forward, especially those localised to a particular user group
or user geographic region where end user awareness on the benefits of the switch to
digital is lacking.
Interestingly, as of today, there has also not been a universal name to label this
industry. In different countries, trunked radio is assigned a different term or name as
shown in the table below. However, no matter what name is used, all fall within what is
generally referred to as trunked radio.
Country
United States
Asia
United Kingdom
Europe
India
Japan
Source: Consultation Paper on Licensing Issues Relating to Public Mobile Radio Trunking Service Providers,
Telecom Regulatory Authority of India, 25 August 2000
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Needs
Factors Affecting the Trends and Demands for Trunked Radio Services
The need for communications services by users is increasing dramatically and
driven primarily by changes in demography and increasing population. However,
the demand for trunked radio services is affected by the needs of its users. When
common commercial communications services such as cellular mobile are not able
to meet the demands of users, the trunked radio services are able to fill this gap.
Technology
For example, though common mobile cellular services and equipment are able to
provide majority of the needs of users in the marketplace, it is not able to do so
for the needs of the public safety communications markets like the fire fighters.
In many instances, fire fighters operate in extreme environments, markedly
different from common communications users - operate lying on the floor, in zero
visibility, high heat, high moisture and wearing self-contained breathing
apparatus face pieces that distort voices. This is further challenged by their bulky
protective clothing that eliminates manual dexterity. They also operate inside
structures of varying sizes and construction types. All these factors are to be
considered in order to communicate in a safe and effective manner. Hence,
trunked radio equipment will provide a better communications tool, offering
durability in a harsh environment, with better performance and coverage.
The need to use spectrum more efficiently and advances in technology are factors
that will affect the trends and future demands of trunked radio. As spectrum is a
finite resource, radio trunking systems were developed because of its dynamism
to optimise channel usage and improve spectral efficiency. Trunking of groups of
radio channels allows operation at a much higher loading level than single
channels can handle with acceptable access delay9. Hence, trunking remains the
preferred technology especially in public safety agencies as the system provides
better control over the network during emergency situations - avoiding
congestion which will usually occur over a common cellular network.
Additionally, transformation of technology such as digitisation of information and
the quickening pace of digital communications systems have also shaped the
demands of trunked radio services and systems. The switch to digital promises
greater capacity and more efficient transmission including better security and
voice quality. Digital transmission has also paved the way for convergence of
voice and data networks. The seamless integration of such networks allows
Comparisons of Conventional and Trunked Systems, Public Safety Wireless Network, May 1999
18
Regulatory
However, there are also difficulties arising in the transition to using new
technologies. Users and service providers would have to take into account factors
in terms of cost and availability of equipment.
The changes in regulatory landscape also affect the trends and demands in
trunked radio services. For example, over the years, Asia has had many
regulatory successes that have created a more positive environment for the
industry. Many regulators are responding to industry needs and have lifted many
restrictions in order for this industry to develop further. These include countries
like India and Japan where regulators have made it easier for service providers to
offer trunked radio services and increase the demand. For instance, in India,
operators can now get a tax break for five years10. Regulatory changes such as
spectrum refarming seeking to increase the capacity and efficiency of trunked
radio services have an impact in changing the trend for radio trunking.
Source: Private Land Mobile Radio Service: Background by Federal Communications Commission, Wireless
Telecommunications Bureau, 18 December 1996. PMR Market by Radiocommunications Agency, November
2002
10
11
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Portugal, Romania, Russia, Spain, Sweden, Tajikistan, Turkey, Ukraine and UK. The
biggest markets are in France, Germany and UK.
Asia-Pacific
Commercial trunked radio services were also introduced in Asia-Pacific during the early
1980s. The first system was implemented in New Zealand in 1982, followed soon
thereafter by countries like Japan and Australia. For example, in Japan, the trunked
radio system or known as Multi Channel Access System started in 1982. The service
was provided in Tokyo district using the 800MHz band. However, despite its success as
one of the largest markets for commercial trunked radio in the world, service providers
have faced numerous regulatory challenges. However, over the years, by working with
the then Japan Ministry of Posts and Telecommunications (now known as the Ministry of
Internal Affairs and Communications), many of the challenges have been removed. In
Korea, the first company to initiate the trunked radio system was Korea TRS in 1988. In
India, trunked radio service or better known as Public Mobile Radio Trunked Service
(PMRTS) was opened to the private sector in the year 1995. As of 31 March 2007,
PMRTS was provided by 12 service providers. Its subscriber base increased from 29,950
at the end of March 2006 to 31,501 at the end of March 2007.
Worldwide Developments of Trunked Radio Now
Findings by VDC Research Group
Market research firm, Venture Development Corporation (VDC) estimates that the
global market for PMR solutions hardware, software and services is at about USD8.4
billion in 2008 with an installed base of mobile and portable radios close to 20 million
units. Although the market has clearly matured over the years, VDC predicts a
continued and consistent growth for the PMR solutions during the next several years,
much of which will be replacement sales as users migrate to next-generation
platforms12. VDC expects the market is to reach USD11.3 billion by 2012.
VDC also recently conducted research among more than 650 current and future global
PMR users. Respondents from all of the major geographic markets predicted a strong
shift to digital technology during the next five years. Findings showed that about 70%
of the current installed base of PMR radios remained analogue. Further to that, VDC
also indicates that by 2012, the totalled installed base of digital PMR radios should
reach 66%, with transition taking longer than expected, largely due to the factor of the
long shelf life and replacement cycle of PMR solution and the lack of clear investment
drivers.
Findings by EADS13
Meanwhile, EADS reported that the total global PMR market size is estimated at about
five billion Euros, most of which comes from digital PMR systems and terminals, and
command and control systems. Over the next five years, the market is expected to
grow by 20% with continuous, steady growth in digital PMR systems and terminals, and
an increase in the relative share of applications and services14.
12
Article from RadioResource International - Data Applications Could Drive Digital Shift, Venture Development
Corporation
13
EADS is a global leader in aerospace, defence and related services and is the only company in the world that can offer
mission critical network solutions based on TETRA, TETRAPOL and P25 technologies.
14
Global PMR market reaches five billion Euros, Key Touch Customer Newsletter 2008 by EADS.
20
15
First-responder terminals are used by public safety personnel as part of their communication system. These terminals
use the trunked radio technology with standards such as TETRA and APCO25.
16
First Responder Terminal Market to Reach USD3.5 billion by 2013, ABI Research, 5 November 2008.
21
* until Q3
Source: Introduction to TETRA, TETRA Association, 2009
As of 2009, the largest market for TETRA is Central Europe at 35%, followed by AsiaPacific at 24%. Asia-Pacific TETRA market has doubled in the last 12 months. With an
increase of 98%17 in awarded contracts, the region is the fastest-growing critical
communications market in the world18. While public safety remains the largest global
user base at 47%, in Asia-Pacific the Transportation sector is extremely strong with
almost 40% of the market19. Globally, non-public safety sectors are also showing
potential such as the Oil and Gas industry, and general commerce and industry.
TETRA Contracts by Region in 2009
Source:
TETRA
Association, 2009
Market
Worldwide,
TETRA
Source:
TETRA
Association, 2009
Market
Worldwide,
TETRA
17
18
19
20
Figures refer to notified contracts June 2007 May 2008, compared to figures from previous 12 months.
TETRA markets doubles in Asia Pacific, TETRA Association Press Release, 26 May 2008.
TETRA markets doubles in Asia Pacific, TETRA Association Press Release, 26 May 2008.
Motorola shipped one million TETRA terminals
22
Area
Forster/Tuncurry
Murrurundi, along the Castlereagh Highway
Mitchell and Barrier Highways to Lightning Ridge and Bourke
Cobar, Lake Cargellico and along the Newell to West Wyalong
Along the Hume and Federal Highways to and including Yass and the ACT
Nowra
Source: GRN Network and Growth, New South Wales Government Website, 12 October 2007,
http://www.grn.nsw.gov.au/about-the-nsw-grn/network-development-and-growth
GRN Network and Growth, New South Wales Government Website, 12 October 2007,
http://www.grn.nsw.gov.au/about-the-nsw- grn/network-development-and-growth
Mindbranch is a leading source for market research covering over 130 sectors with in-depth industry research, global
businesses information and independent equity analysis.
22
23
Government Sector
The Malaysian Government has set up an integrated nationwide digital radio network
solely for the use of Government agencies known as the Government Integrated Radio
Network (GIRN). This network operates on the frequency band 380MHz to 400MHz for
the Public Safety Radiocommunications Services and the Military, Ministry of Defence.
The agencies involved are the Royal Malaysian Customs, Malaysian Maritime
Enforcement Agency, Royal Malaysian Police, Malaysian Fire and Rescue Department,
Immigration Department and Ministry of Domestic Trade and Consumer Affairs. Though
the users of GIRN network share infrastructure, they remain autonomous. The leading
technology provider in Malaysia for the integrated secured radio communications is the
Sapura Group.
For example, the Royal Malaysian Customs are using the Sepura23 Handheld Terminals
provided by Sapura24. The equipment is able to conduct communications or calls
through a talk group using a Direct Mode Operation (DMO) or Trunked Mode Operation
(TMO). The equipment is provided to all the Royal Malaysian Customs officers in the
Preventive, Narcotics, Marine and Internal Tax Division. Also, all their vehicles and
department boats are equipped with mobile trunked radio equipment.
Commercial Sector
In the commercial sector, there are four main consortiums that operate the trunked
radio services in Malaysia. These consortiums consist of a few smaller companies to
form a group to manage and roll out the digital trunked radio services in the country.
The consortiums are listed in the table below:
Trunked Radio Consortiums in Malaysia
Consortium
Companies
Electcoms Wireless Sdn Bhd
Electcoms Bhd
CMRS Trunk Radio Sdn Bhd
Syarikat Pelatus Sdn Bhd
Saturn Holdings Sdn Bhd
Push-To-Talk Sdn Bhd
DTRS Consortium
Mal-Tel Communication Sdn Bhd
STR Communication Sdn Bhd
Widenet Distributor Sdn Bhd
Asiaspace Dotcom Sdn Bhd
Hasyon Technologies Sdn Bhd
Hasyon Teknik Sdn Bhd,
Cometron Sdn Bhd
Pager Communications Sdn Bhd
Samen Trunk Radio Sdn Bhd
Textphon Sdn Bhd
Segi Maju Consortium
Segi Maju Sdn Bhd
Stars Associated Sdn Bhd
Source: Malaysian Communications and Multimedia Commission, SKMM
However, Telekom Malaysia Berhad (TM) also offers trunked radio services, namely VHF
Nationwide and UHF Klang Valley.
At present, majority of the consortiums is operating on 100% analogue trunked radio
aside from Electcoms Wireless which is the sole digital trunked radio operator in the
country. Although there are signs that migration to digital trunked radio in Malaysia is
underway, the transition in upgrading to a digital infrastructure and system is still at a
slow pace due to the high cost involved. For example, Electcoms Wireless has 90% of
subscribers on analogue trunked radio and 10% subscribers on digital trunked radio
from the total of about 30,000 subscribers. Despite the emergence and availability of
23
Sepura is a leading network-independent TETRA radio supplier based in Cambridge UK. It also designs and develops
digital radios for the Emergency Services, the Military and the commercial sector
Pegawai Pencegah dan Cukai Dalaman Didedahkan Tatacara Penggunaan Handheld Terminal from Kastam Diraja
Malaysia Perlis website, 6 September 2008
24
24
Government to Continue to Push for Improvement for Telcos, Bernama, 21 May 2009.
Segi Maju sedia labur RM15 juta lagi, Utusan Online, 21 Mei 2009
SKMMs estimation(figures not including subscribers from the 380 400 MHz Government Integrated Radio Network,
GIRN)
26
27
25
&
380 400MHz
internal
use
only
with
no
connectivity to the public such as
airports operators, petrochemical
companies, seaports and mining
companies
28
Tariff/Pricing
In Malaysia, tariffs are not regulated and service providers are free to set the price to
be as attractive and competitive as they like. Findings show that most of the service
providers in the country are charging a monthly flat tariff for the use of trunked radio
services for unlimited airtime. The average monthly network access tariff per unit for
both the portable and mobile radio is between RM20 RM40 per month. Fees charged
are also dependent on payment period, quantity, packages subscribed and areas of
coverage. For example, the table below shows a sample of tariff charged by, Telekom
Malaysia (TM) over a private network:
Examples of Trunked Radio Service Tariff by, TM Over a Private Network
Charges/Unit/Monthly
1. Charges for Voice or Data:
1.1 1 Region
RM40
2 Regions
RM55
3 Regions
RM65
4 Regions
RM70
*Regions Consist of Central, Northern, Southern &
Eastern
1.2 Sabah or Sarawak
RM40
Sabah & Sarawak
RM55
2.
Reconnection Charges
RM10/per unit
Reconnection after Temporary Disconnection Due to
Unpaid Bill
3
Stamp Duty for New Registration
RM10/application
Source:
TMs
website,
radio/trunked-radio-services/
http://www.tm.com.my/business/corporate-government/satellite-maritime-
Source: Industry
26
There are also other access package models known as service business models provided
by a service provider28:
Types of Service Business Models in Malaysia
Service Business
Remarks
Models
Shared
Service Provides shared airtime or repeater services inclusive of system
Solutions (Talk group maintenance
rental)
Outsourcing Solution
Provides service solution inclusive of maintenance and investment of
all hardware and software
System Choice
Designs, supplies, installs to commission of communications systems
as specified by customer
MVNO Solution
Provides MVNO services. Customers may re-configure and partition
services according to their requirement
Source: Segi Maju Consortium
Equipment Cost
While there are many types of mobile and portable radios as well as console equipment
that are available in the market, findings have shown that the service providers in
Malaysia are more inclined to using equipment and systems from manufacturers such
as Motorola, Kenwood, EF Johnson, Zetron and AirTech.
The cost of trunked radio handsets or walkie-talkies available in the country also varies.
In general, the cost of digital trunking handsets is much higher than analogue as shown
in the table below. On average, a digital trunking handset is currently priced between
RM2,500 and RM3,500. The cost is more than double the cost for analogue trunking
handset. The current high cost of handsets is one of the impediments to market
penetration.
Given this, Kenwood, has indicated recently that the cost of digital radio hardware is
still 30% to 40% more expensive than analogue and they, as manufacturers, have
invested much in software development. From Kenwoods opinion, the hardware cost
will only decline depending on market trend and as the market size for trunked radio is
not as large as cellular mobile or wireless, Kenwood does not expect the digital trunked
radio hardware cost will decline much like the cellular.
Additionally, handsets operating on digital standard, TETRA, are currently priced higher
at RM2,800 to RM3,500 as compared to others like iDEN and GoTA.
Cost of Trunked Radio Handset in Malaysia: Analogue Versus Digital
Analogue
System
Conventional
Trunking
Digital trunking
Walkie-talkie
RM80-900
RM1300-1600
RM2500-3500
Intrinsically Safe walkie-talkie29* RM700-1600
RM2500-3000
RM5000-9000
Mobile radio
RM700-1400
RM2200-2700
RM3000-5000
*more than 50% of market is oil and gas sector
Source: Various industries
28
29
27
With a relatively small subscriber base in the market, the service providers in the
industry are striving to obtain reasonable revenue. New investments are also limited
due to the high cost of infrastructure in radio trunking. For service providers, the digital
trunked radio terminal is currently priced at RM6,000 whereas the analogue terminal is
priced RM1,300. In the long run however, equipment and maintenance price for
analogue equipment will increase whereas digital equipment price will decrease
eventually.
Estimated Infrastructure Cost for Digital Trunked Radio
As the number of subscriber base and base stations required by each service provider
varies, we have not attempted to estimate the cost for deploying the entire digital
trunked radio system network and infrastructure.
However, to set up a digital trial radio infrastructure with one base site, the rough
estimation for the infrastructure cost is RM200,000. Note that this does not include the
provision for cabling and other services provided by the vendor. Normally, the cost of
installation is expected to be about 15% of the cost of equipment30. Thus, the best
estimates for a trial digital trunked radio with one base site including provision for
installation is approximately RM230,000.
Digital deployment is at an early stage in Malaysia, with SKMM strongly encouraging the
migration to digital. With the advent of digital trunked radio system, Malaysia now has a
complementary set of public system technologies, from single-frequency repeaters to
digital trunking, such as TETRA, APCO25 and GoTa CDMA. Though popular technologies
are emerging, TETRA seems to be the most preferred technology standard among
service providers here to support their system as it has been used extensively around
the world. Currently, SKMM adopts a technology-neutral environment. This creates a
flexible environment where demand and market forces will determine the technology of
choice.
SKMM also expects the service providers to migrate towards digital solutions,
particularly in the congested areas in order to increase efficiency and capacity. The
older technologies can be re-deployed to provide niche market service and service in
the sub-urban or less dense areas that might not otherwise receive adequate TRS
coverage.
The Issue of Unauthorised Cloning of Trunked Radio
Though the subscription tariff for trunked radio in Malaysia is relatively inexpensive in
comparison with other common communications systems, unauthorised cloning of
analogue trunked radio is an issue in Malaysia. For example, a dealer offering trunked
radio sets can charge cheaper fees as compared to other authorised dealers. Recently,
SKMM together with the Federal Commercial Crime Investigation Department and
SIRIM was able to trace a trunked radio cloning syndicate that was responsible for a
licensed trunked radio company losing some RM2.4 million yearly. However, with the
migration to digital trunked radio in the future, the issue of unauthorised cloning will
decrease with better security features in digital systems. At the moment, service
providers are working to improve the security of analogue trunked radio systems to
30
28
curb cloning. Also, SKMM will continue to monitor and work to arrest unauthorised
cloning activities in the country.
ECONOMICS AND FINANCIAL ANALYSIS FOR TRUNKED RADIO MARKET IN
MALAYSIA
Although the move towards digital trunked radio started over a decade ago, the trend
has yet to take off rapidly as compared to other communications devices. As mentioned
earlier, the percentage of migration to digital for trunked radio worldwide is expected as
in the industry forecast below:
Year
2009
2012
Analogue
70%
34%
Digital
30%
66%
Therefore, it is necessary to understand what are the forces behind the demand and
supply for trunked radio in the market. In order to gain a clearer picture of the trunked
radio market in Malaysia, we have reviewed the economics concerned and examined
the state of financial performances of this segment.
Life Expectancy of Trunked Radio Network
According to TETRA, a typical trunked radio network is expected to have a life cycle of
around 15 to 20 years before replacement. This is also the current industry average.
Usually, a radio system infrastructure has a mix component of technologies that are
integrated together. Most of these components have technology life cycles of the IT
industry. Thus, parts or components availability is a limiting factor over time especially
for systems with mix technology as they become increasingly difficult to sustain as they
age.
At present, some current analogue trunked radio equipment is no longer being
manufactured or shipped while some are being phased out over the coming years.
However, it is found that the life cycles of these systems are being stretched for at least
another six to ten years from the end-of-life date or serviceable life of the
infrastructure31. The life cycle of equipment is determined by the suppliers and
manufacturers who provide extended support. The strategy employed by manufacturers
is to enter into a special contractual agreement to support products or equipment past
its commercial life. Manufacturers of trunked radio equipment will make bulk purchases
of parts and components when suppliers of the components used in trunked radio
manufacturing are phasing them out so that sufficient inventories can appear to be
maintained for the next seven to ten years. For example, if the end-of-life of a
component is announced to be in 2008, the equipment would likely be maintainable and
supportable until at most 2015. This strategy is currently being used with, for example
the Motorola MTX838 and MTX900 series of portable radios where they are no longer
manufactured, but, accessories and replacement parts are still available.
Thus, the life cycle of the analogue trunking equipment and components will be the
primary factor driving the need to migrate to digital system. Though this strategy
employed by the manufacturers seemed relevant, service providers should not count on
this for long-term sustainability of their systems equipment that they are offering to
end-users. They must ensure that there are careful planning and appropriate business
models established to cater and support the intended life cycles and technology
replacement process.
Now given that some of the current system infrastructure owned by service providers in
Malaysia were originally installed as far back as in 1994, the overall system life cycle of
31
Benton County Emergency Service Radio System Upgrade Review, 9 January 2007
29
the current infrastructure would be 15 years old (1994 2009) today. With the reality
that the manufacturers are able to support and extend the life of the analogue system
for at most another seven years, it will bring to the actual total end-of-life date for the
system to 2016. However, service providers must also be aware that even with recent
acquisitions of spare parts, it is unlikely that the system can be maintained to provide
much reliable service past the 20 years. Trying to sustain the serviceable life beyond
the 20 years is a risky proposition in respect of critical services supported.
Example of Life Cycle Timeline for Analogue Trunked Radio System and Infrastructure
Expected end-of-life
date
1994
Actual end-of-life
date
2009
Expected life cycle of 15 years
Source: SKMM
2016
Maintainable & supportable
parts & components by
manufacturer for a
period of 7 years
Examples:
Calculation on the Actual Estimated End-of-life Cycle for Analogue Trunked Radio
Systems of Service Providers in Malaysia
Companies
Established
System
Estimated
Support
Actual
Life Cycle
End-ofPeriod
End-Of(Years)
Life*
(years)
Life **
SLW
CORPORATION
SDN BHD
ELECTCOMS SDN
BHD
SEGI MAJU
CONSORTIUM SDN
BHD
STR
COMMUNICATIONS
SDN BHD
WIDENET
DISTRIBUTOR SDN
BHD
MAL TEL
COMMUNICATIONS
SDN BHD
1987
15
2002
7 years
2009
1989
15
2004
2011
1993
15
2008
2015
1994
15
2009
2016
1995
15
2010
2017
1997
15
2012
2019
Footnote:
*Calculated by adding 15 years of system life cycle to year in which the network was established.
**Calculated by adding 15 years of system life cycle and 7 years of support period to year in which the
network was established.
Source: Industry, SKMM
From the sample estimation above, we can concur that the actual end-of-life of
analogue trunked radio systems and infrastructure of service providers in Malaysia is
likely between the periods of 2010 and 2019. Therefore, pursuing an upgrade to digital,
on average before 2015 is a reasonable time period for Malaysia. We can also conclude
that failure to migrate before this time would result in a system that is not maintainable
or be expensive to maintain and unable to adequately support critical services. This
approach is also aligned to the industry norm where current market conditions are
30
moving away from analogue technologies to digital. As reported by VDC Research, in all
major markets such as North America, European Union and Oceania, all interviewees
reported a shift to digital technology. Suppliers reported in the study that the majority
of new equipment sold is digital. End users data also indicates the same result.
However, the decision to migrate latest by 2015 must also take into account other
factors such as the financial capabilities of the trunked radio service providers.
Return on Investment (ROI) for Analogue Trunked Radio Service Providers
An Example of Return on Investment (ROI) and Subscribers Growth for Analogue
Trunked Radio Service Providers in Malaysia
Sour
ce: SKMM
31
Investment cost
Return
**
Initial investment
Install new base stations
Purchase of software
Source: SKMM
32
As the serviceable life of the analogue trunked radio systems comes to an end, the
analogue system maintenance and operating costs will increase as replacement
parts and support for the systems are harder to find.
In many cases, this will lead to a decreasing ROI and eventually followed by a negative
ROI where the return line is unable to sustain above the cost line.
Technology Maturity Model
The current trunked radio market offers two types of systems the analogue trunked
radio and the digital trunked radio. Looking at the present market situation, the market
size for the analogue trunked radio is larger than the digital trunked radio market. At
present, the analogue trunked radio market has already reached a maturity including
the analogue technology. In this phase, looking on the demand side, the system has
already satisfied the basic needs of the end-users. When this happens, end-users now
seek efficiency, reliability, low cost and convenience or ease of use. These are the
existing offerings of the analogue trunked radio system. Once the level of performance
has met the requirements of the average end users, improvements in technology have
lost its value for end users thus, they tend not to buy new technologies. This is
illustrated in the analogue and digital technology maturity model graph below.
Technology Maturity Model (TM Model)
Source: Adapted from Growing Up: Moving Technology-Centered to Human-Centered Products and SKMM
On the supply side, as marketplace matures, other pressures start to build up. In this
phase, there are now either multiple competitors or high competitive pressures within
the industry itself and each is able to satisfy the customers technical requirements. The
analogue trunked radio products and equipment can no longer be differentiated by
features and each and every competitor within the industry has comparable technology
with equivalent performance, so other dimensions of the analogue trunked radio
products now take on added relevance such as reliability. The service providers of
analogue trunked radio are no longer technology-driven companies they are
considered as a service-driven company. For example, all analogue trunked radios
provide the basic voice applications, one-to-one and one-to-many talk features. Now,
the importance of ease of use, reliability and convenience takes centre stage.
33
Eventually, with multiple competitors within the industry and cost-sensitive buyers in
the market, profit margins of the service providers drop due to decreasing prices and
shrinking market share a current reflection of the situation faced by analogue trunked
radio service providers in Malaysia.
In this situation, the analogue trunked radio service providers need to step back and
make a careful assessment of the market situation and trends. If service providers want
to grow, they must change the way things are done and change their product offerings.
Growth here will only be fuelled by technology enhancements and service providers
must transform themselves back into a technology-driven company where products are
marketed on the basis of their features, technological claims and superiority to capture
the early adopters32 who want better technology advantages and better performance.
Given time and the right marketing strategy, users will demand better technology and
more features, regardless of cost or inconvenience. Here is where the digital trunked
radio is currently positioned in Malaysia, at the point of the curve where technology
dominates, offering many new or added advantages in use and applications. At this
position, early users are relatively few as in the case of digital trunked radio systems
market in Malaysia. Over the years, the number of users will grow until it reaches a
maturity just like the analogue trunked radio systems.
Company Financials
Source of Financial Accounts
The financial analysis in this report is based on individual accounts of the trunked radio
service providers available to SKMM. The financial status of eight trunked radio service
providers out of the 17 between the years 2003 and 2008 could be analysed in time
series. This is as a result of incomplete accounts or no submissions of accounts and
data that is available for comparisons.
Size of Market by Revenue
The overall market for trunked radio in Malaysia is indicated to be about RM68 million
by revenue, with retained earnings available for future investments by this segment to
be between RM20 and RM25 million33. Over the past four to five years, the overall
trunked radio industry in Malaysia has not grown.
Size of Companies
In Malaysia the trunked radio industry in Malaysia comprise a mixed group of
companies that range from big organisations with share capitals ranging between RM30
million and RM1 million to some smaller firms with share capitals between RM50,000
and RM200,000.
Financial Performance
Based on the financials, the larger analogue trunked radio service providers are seen
able to sustain a positive financial standing over the years with their revenues and net
profits increasing and remaining stable. There are also smaller analogue trunked radio
service providers who continue to experience financial difficulties with significant decline
in revenues and net income or experiencing serious net losses over the years.
Noteworthy, the service providers that are currently or recently providing the digital
trunked radio services are also undergoing operating and net losses. This is noted as a
temporary setback to eventual better ROI.
In terms of operating margin, the impact of margin varies for each service provider. For
service providers with stable operations and a larger subscriber base, they maintain a
32
Early adopters are people who buy new products because they love the technology and are willing to take risks on the
products and pay high costs to obtain them.
33
Estimation derived from the accumulated profits or retained earnings of as available data from the service providers
based on the financial accounts with SKMM. This will indicate how much money the industry has for future investments
and developments to digital.
34
higher operating margin whereas the smaller service providers show negative operating
margin. Nevertheless, the overall operating margins across the industry have
contracted and are expected to contract even further, due to continuous decrease in
revenue and operating income if they remain in the analogue segment which is already
experiencing limited growth.
The service providers within the industry in Malaysia are in fact reporting decreasing
profit margins where some are experiencing negative profit margin. Moreover, there are
also service providers, especially many smaller players who post losses. The pressure
on margins and loss positions are the result of heavy competition within the market
itself as service providers are lowering prices of the analogue trunked radio services due
to market pressures and maturity. However, a larger service provider like Electcoms
Berhad did post profit margin ranging from 10% to 67% over financial year ending 31
January for years 2004 to 2007 respectively. In contrast, service providers like Segi
Maju Sdn Bhd and Electcoms Wireless Sdn Bhd post fluctuating negative and positive
margins likely due to investments in digital infrastructures.
Summary and Observations
Overall, the financials of these service providers offer an overview of how the trunked
radio industry is performing in Malaysia. Based on the earnings as well as the operating
and profit margins, we can infer that the trunked radio market and industry are not as
financially sound as we would like them to be, with only three to four companies seen
as being able to sustain their business on stronger financial performance. These are the
service providers that will be able to outdistance the others in terms of earnings in a
longer run and are most likely able to migrate to digital trunked radio systems in the
immediate future.
It appears now that perhaps the greatest challenge for all trunked radio service
providers in Malaysia at the moment is maintaining favourable revenue and long term
survival. In solidifying the future of the market and the industry and upon examining
the financial performances of the trunked radio service providers, consolidation among
trunked service providers can be at their advantage. Such an approach is technically
and financially feasible. In our opinion, it will offer significant improvements for
operational efficiency and increase the availability of resources as well as capital to
expand the industry. This is not only to reinforce the profitability of the better
performance larger companies, but also to offer the smaller trunked radio service
providers a chance to continue to be in the market and a profitable status at that.
35
36
Scenario 1
Scenario 1 depicts the current situation faced by some of the larger analogue
trunked radio service providers in Malaysia. Observation of their financial
performances shows that these service providers have sound financial background
that will enable them to sustain their operations in the next few years but risk facing
further decline in profits and revenues soon. Service providers such as these are
most likely to be able to migrate to digital trunk radio system when required.
Granting this, these service providers should give serious consideration to upgrade
and migrate to digital now. If an upgrade is delayed any further, the potential for its
financial resource capability to upgrade to digital will likely cease.
Scenario 1: Actual Business Life Cycle of Larger Analogue Trunked Radio Service
Providers in Malaysia
Source: SKMM
37
Initial investment
Install new base stations
Investment cost
Return
*
**
Source: SKMM
38
Scenario 2
The graph in scenario 2 shows the situation of some of the smaller analogue trunked
service providers who are facing financial difficulties. The business life cycle of these
service providers have been reduced even further as they are already incurring
serious losses in the past few years and can barely sustain their operations. From
their financial performances, revenues are showing a decline, and their operating
and profit margins have contracted to a loss. Hence, it will be challenging for these
analogue service providers to migrate to digital now and in the future as they barely
have the resources and financial capital to do so.
Scenario 2: Actual Business Life Cycle of Smaller Analogue Trunked Radio Service
Providers in Malaysia
Source: SKMM
39
Initial investment
Install new base stations
Investment cost
Return
Technology reaches the point of
maturity after 8 years.
*
**
Source: SKMM
40
Source: SKMM
41
*
**
Initial investment
Install new base stations
42
where initially that investment cost seemed to be too much to be borne by one
analogue trunked radio service provider.
This model is suitable for companies that do not want or have the capabilities to entirely
transform as a digital trunked radio service provider on an immediate basis and as a
single entity due to many reasons, including weak financial status.
In terms of subscriber base, the number of subscribers will come from each of the
companies where it will then be shared and slowly migrated to be placed under the new
consortium. This is another advantage of consolidation, where not only financial capital
is now shared as joint inputs, but companies involved can also take advantage if
subscribers migration is combined and planned strategically.
This business migration model can be illustrated in the diagram below, Company A,
Company B and Company C which originally operate as different analogue trunked radio
service providers, consolidate and pool money and resources to be Consortium ABC,
where it will then operate as a new consortium, providing fully digital trunked radio
service in the allocated spectrum band and required licence.
Consolidation of Companies to be a Consortium
Analogue
Trunked
Radio
Service
Provider
Companies
43
This model is an ideal option for a company with steady financial performances and has
immense excess in revenue and retained earnings over a long period of time. Although,
the number of subscribers would not be a combination of subscribers base of many
different companies as in the previous model, the parent company will migrate its
analogue subscribers to their new subsidiary which operates for digital trunked radio
services in phases.
Diagram below shows Company M as the parent company forming a new subsidiary,
Company MM to operate as a digital trunked radio service provider in parallel to its
analogue trunked radio services.
Wholly-owned Subsidiary
Parent Company
Analogue Trunked
Radio Service
Provider
Subsidiary Digital
Trunked Radio
Service Provider
34
Perspective on MVNO is based from the cellular mobile market and Guideline on Regulatory Framework for 3G Mobile
Virtual Network Operators, February 2005. MVNO is an organisation that does not have assignment of 3G spectrum but
is capable of providing public cellular services to end users by accessing radio networks of one or more 3G spectrum
holders.
44
This model also provides opportunity for smaller companies to follow suit the transition
trend without jeopardising their business life-cycles. They can also take some time to
draw enough financial resources as well as operational exposure before going for full
deployment of digital system.
Diagram below shows how the MVNO model takes place.
MVNO Model for Trunked Radio Service Providers
Company B
Smaller Digital Trunked Radio
Service Provider (acting as
MVNO)
Company A
Digital Trunked Radio
Service Provider
(acting as MNO)
Rent Out
Network
Company C
Smaller Digital Trunked Radio
Service Provider (acting as
MVNO)
Company D
Smaller Digital Trunked Radio
Service Provider (acting as
MVNO)
Source: SKMM
45
has existed
Conference
studies are
Malaysia to
AUS
813
820
819
825
858
MHz
864
865
UK
870
MHz
US
806
824
851
869
MHz
SG
806
823
851
868
MHz
MY
806
821
851
866
MHz
871
MHz
876
= Trunked Radio
Allocation
Source: Adapted from Digital Trunked Land Mobile in the 800MHz Band: An Engineering Discussion Paper,
Radio Spectrum Policy and Planning Group, Energy and Communications Branch, Ministry of Economic
Development, May 2007
The diagram shows that US, Australia and New Zealand have significantly harmonised
spectrum arrangements in the 800MHz band. This also includes Singapore and
Malaysia.
Currently, all trunked radio system services operating in Malaysia are using frequency
bands between 806MHz to 821MHz and 851MHz to 866MHz with a total bandwidth of 2
x 15MHz. This frequency band is divided into three blocks which are Block A, Block B
and Block C. The frequency bands for operation of trunked radio systems were first
introduced in Malaysia in 1990 and have been used for the same purpose so far. In
2006, SKMM approved an inband migration plan from analogue to digital with a target
completion by December 2008. However, this target could not be achieved and is
currently under review.
46
The frequency allocations for trunked radio system for Public Network and Private
Network are shown below:
Frequency Band 806MHz to 821MHz and 851MHz to 866MHz
Transmit Frequency (MHz)
Receive Frequency (MHz)
BLOCK
From
To
To
From
851
856
806
811
856
861
811
816
861
866
816
821
Source: SKMM
Based on a study on the market and technology trends of the digital trunked radio
systems in the 800MHz bands, SKMM finds that there is no lack of equipment
availability for digital trunked systems using 800MHz band in the Malaysian market
today. There are many choices of equipment that can support digital system and use
digital technology standards.
Nevertheless, it is well understood that presently, digital trunked radio systems cost
much higher than the analogue systems mostly on the user terminal side. Prices may
vary from one technology to another depending on the technology or standards used.
It is also recognised that the analogue market is now mature while the digital market is
inevitably replacing the existing analogue system. When this happens, within the next
three to five years, digital systems will be considered mature with price levels finally
becoming comparable to the analogue systems.
Migration Status and Future Plan: 400MHz Frequency Band
As at second quarter of 2009, there has been some migration of analogue to digital by
service providers although others have yet to migrate. Some of the service providers
like Electcoms Wireless have already begun the migration to digital and currently have
42 sites operating on digital systems. Segi Maju Consortium on the other hand, has
obtained their digital system in early 2009 and will be deploying their phase one by
third quarter 2009, covering three sites in the Klang Valley. Electcoms Wireless is
operating using GoTa system from ZTE while Segi Maju Consortium is using TETRA
system. The other consortiums have yet to make any significant move to migrate to
digital.
At present, SKMM is studying the proposal to move the 800MHz trunked radio systems
to the frequency band of 410MHz to 430MHz. This proposal is driven by the decision
from the WRC. The WRC 2000 and 2007 have identified for the 800/900MHz band (790
to 960MHz) to be allocated for IMT future mobile service. The digital dividend band (790
to 862MHz) is likely to be re-farmed by 2012 in Europe and 2015 in Asia Pacific. As
such, SKMM is also planning to prepare this 800/900MHz band to be used for future
mobile services (IMT), which might need a re-farming on the spectrum in order to allow
IMT to be introduced.
If the plan is approved, the proposed move will make the 400MHz band, which is the
380 to 400MHz and 410 to 430MHz, the primary band for radio trunking. The
propagation characteristics of the band is ideal for large area coverage with a small
number of base stations, giving rise to lower infrastructure cost as compared to the
800MHz band. Some service providers have already shown keen interest to perform
trial for their digital trunking system to operate in 410 to 430MHz frequency band.
47
Competitive pricing with existing analogue solutions with premium not to exceed 20 30%
Development of form factors that better support wireless data applications, especially
improved user interfaces and intuitiveness
48
In fact, according to Analysys Mason, when end users and service providers fail to
embrace change, there are different effects for both as illustrated below:
According to VDC, the following are developments that will drive the trunked radio
market towards digital:
New Applications That Will Drive Market towards Digital
New Developments
Details
Wireless data
Wireless data applications may represent the key missing
applications
ingredients. Wireless data opportunities are expected to be a
critical factor driving next-generation PMR adoption, especially
among emerging user segments.
Broader sets of
Users are not looking for improved performance in terms of
applications
solutions, but they are looking to support a broader set of
applications.
Digital standards
The emergence of several accepted global digital standards and
critical factors accelerating the transition.
Voice
Voice will remain the killer applications especially among traditional
users such as public safety. Enhancement of voice capabilities and
quality are significant investment drivers themselves.
Complex applications
While standard and data application such as messaging are fairly
common, requirements for more complex applications that improve
worker productivity and field-based communications at the point of
interactions are emerging.
GPS and LBS
Core users are increasingly leveraging on GPS and LBS such as
automatic vehicle location
Video support
Support of video for remote monitoring and surveillance represents
critical growth segments.
Source: Venture Development Corporation, RadioResource International. 2009
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Technology
Partners
Solution
Partners
Service
Providers
Infrastructure
Suppliers
System
Integrators
50
Operator
receives
response from
Taxi B
Receives
announcement
from operator
Customer calls
requesting a
taxi service
Operator calls
back customer
with details of
taxi order
Taxi B
Operator
takes taxi
order from
customer
Transmits positive
response to operator using
mobile trunked radio
Operator
announces
call through
trunked
radio
Base station
for trunked
radio
communication
Receives
announcement
from operator
Taxi A
Customer
Source: Adapted from various websites.
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Receipt &
invoice
printer
GPS
The system integrates various innovative applications into the trunked radio system
that requires the development of new hardware and software applications as well as
collaboration across various manufacturers. In terms of hardware (equipment) and
software, IndelcoStar collaborates with the following types of manufacturers and
developers:
IndelcoStar Strategic Collaboration with Hardware Manufacturers and Software
Developers for Integrated Trunked Radio System
Types of Hardware
Types of Interconnect Software Developers
Manufactures/Makers
Data terminal
Auto booking software to book taxi in fully automatic way
without any human intervention
GPS receiver (antenna)
GPS software to monitor the location of the vehicles of its fleet
Mobile trunked radio set
Computer Telephony Integration or CTI software intelligent
interconnection between the telephone workplace and the work
station of the dispatcher. Dispatcher is provided with all the
relevant information about the caller
Chipcard/smartcard/
Clearance of credit and cliental cards software enables
magnetic card/credit card customers to pay by a payment card right in the tax and provides
reader
complete billing and administration of credit cards
Intelligent interface box that Internet software to book a taxi through web pages in fully
connects various equipment
automatic way
Emergency button
Invoicing software enables invoice to be created directly for
customers
Online server
Online optimising routes software provides quick and exact
meter of the price of routes
Source: fms Datenfunk Ltd. And Optimising taxi fleet management by Gunter Holpfer, Kapsch Fleet
Management Austria
When a customer calls and orders a taxi service, this is received by the taxi despatch
centre (TDC) and recorded by the operator at the workstation. Information on the
address, alternative routes for getting there or the page in the road map are
automatically taken. As soon as the address is logged, the nearest taxi with the
shortest time of arrival is contacted by the computer. Once the driver accepts the order
(all done within an acceptable time limit of, for example, 10 seconds), the computer will
show the details of car number, current taxi status and driving time to the destination
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Server
Vehicle equipment
Radio
Interface for:
- Taximeter
- GPS-Receiver
- Microphone
- Loudspeaker
- Emergency button
- Antenna
- Chipcard reader
PC-Workstation
PC-Workstation
Source: Optimising taxi fleet management by Gunter Holpfer, Kapsch Fleet Management Austria
Examples of other applications that can also be integrated into the same system are
security cameras, turn-by-turn navigation monitoring and fuel analysis. Integration of
other applications into trunked radio systems can also be done for other operations.
53
There is a need for digital deployment for trunked radio as global trends have
shown a shift in demand from analogue system to digital trunked radio. Migrating
to digital can also enable service providers to rejuvenate their business life
cycles.
2.
3.
Although the number of subscriber base is small and has not increased
extensively, trunked radio service is an important communications system as it
supports the critical industry needs including the security and emergency services
that have significant economic and social impact. In the advent of going digital,
service providers will be able to offer wider applications and serve potentially
larger market. Hence, the earlier decision by SKMM to have service providers to
operate under the individual licence category is in the right direction.
4.
As digital trunked radio is able to offer wider applications, service providers can
take the advantage of this to increase revenue through the creation of new
services offered for a fee, thus increasing average revenue per user (ARPU).
Through newer applications and services offered, customer churn for trunked
radio services can also be reduced.
5.
There is a need for service providers to also consolidate for business survival in
the long term, let alone operational efficiency. Consolidation will help increase
the availability of resources as well as capital to stay in business.
6.
Therefore, there is a need for service providers to get into smart partnerships
and strategic cross collaboration with manufacturers and developers for a
sustainable business ecosystem today.
54
ACRONYMS
3G
THIRD GENERATION
LTR
ANSI
AMERICAN NATIONAL
STANDARDS INSTITUTE
ADAPTIVE MULTIPLE RATE
MCAS
MHz
AVL
CAI
ASSOCIATION OF PUBLIC-SAFETY
COMMUNICATION OFFICIALS
AUTOMATIC VEHICLE LOCATION
COMMON AIR INTERFACE
CC
CONTROL CHANNEL
NATO
CUG
NCS
CDMA
PABX
PTT
QAM
HSD
iDEN
IMT
AMR
APCO
MELPe
SMR
STANAGS
STANDARDIZATION AGREEMENTS
SWOT
TDMA
STRENGTH, WEAKNESS,
OPPORTUNITIES AND THREATS
TIME DIVISION MULTIPLE ACCESS
TEDS
TETRA
TDC
TIA
TMO
TRS
TSC
UHF
JAF
KBit/s
INTERNATIONAL MOBILE
TELECOMMUNICATIONS
INTERNATIONAL
TELECOMMUNICATIONS UNION
JORDAN ARMED FORCES
KILO BIT PER SECOND
VHF
W
KHz
KILO HERTZ
WRC
WORLD RADIOCOMMUNICATION
CONFERENCE
LMR
DAQ
DMO
DMR
DQPSK
EDACS
ETSI
FCC
FDMA
GIRN
GoTa
GPS
GSM
GRN
ITU
MMS
NASTD
PMR
PMRTS
SCADA
55
CONTACT US
HEAD OFFICE
MALAYSIAN COMMUNICATIONS AND MULTIMEDIA COMMISSION
63000 Cyberjaya
Selangor
Telephone: +60 3 86 88 80 00
Facsimile: +60 3 86 88 10 00
E-mail: [email protected]
Website: www.skmm.gov.my
Aduan SKMM: 1-800-888-030
Aduan SKMM SMS: 15888
REGIONAL OFFICES
NORTHERN REGIONAL OFFICE
Tingkat 1, Bangunan Tabung Haji
Jalan Bagan Luar
12000 Butterworth
Penang
Tel: +60 4 32 38 22 8
Fax: +60 4 32 39 44 8
ENQUIRIES
For any details and enquiries please contact the Market Research team:
Yee Sye Chung (Head)
Fiona Lim Ai Suan
Sharmila Manoharan
Azrita Abdul Kadir
Nadzrah Mazuriah Mohamed
Siti Nailah Kamarudin
Nurul Izza Saaman
Ramziyah Mohamad
Nor Hayati Muhd Nor
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