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Communication IN Public Health

Public health communication aims to disseminate health information to increase awareness and keep health issues prominently discussed. It involves promoting health through various mass media channels, interpersonal interactions, and community events. Effective communication has identifiable senders and receivers, clear messages, and feedback between parties. It can be one-way or two-way and use verbal or nonverbal methods. Developing health communication campaigns requires understanding target audiences, setting objectives, selecting appropriate channels, developing coordinated messaging strategies, and evaluating impact. Ensuring clear understanding between medical providers and patients from any cultural background requires competency in both parties' languages as well as nonverbal communication skills.

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131 views10 pages

Communication IN Public Health

Public health communication aims to disseminate health information to increase awareness and keep health issues prominently discussed. It involves promoting health through various mass media channels, interpersonal interactions, and community events. Effective communication has identifiable senders and receivers, clear messages, and feedback between parties. It can be one-way or two-way and use verbal or nonverbal methods. Developing health communication campaigns requires understanding target audiences, setting objectives, selecting appropriate channels, developing coordinated messaging strategies, and evaluating impact. Ensuring clear understanding between medical providers and patients from any cultural background requires competency in both parties' languages as well as nonverbal communication skills.

Uploaded by

komalgoraya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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COMMUNICATION

IN
PUBLIC HEALTH

WHO defines health communication as a key strategy to inform the


public about health concerns and to maintain important health issues on
the public agenda . The use of the mass and multimedia and other
technological innovations to disseminate useful health information to the
public , increases awareness of specific aspects of individual and
collective health as well as importance of health in development .
It is the process of promoting health by disseminating messages
through mass media, interpersonal channels and events.
May include diverse activities such as clinician-patient
interactions, classes, self-help groups, mailings, hotlines, mass
media campaigns, events
Efforts can be directed toward individuals, networks, small groups,
organizations, communities or entire nations

COMPONENTS OF COMMUNICATION
SENDER : He is the originator of the message
RECEIVER : The audience maybe a group of people or a single person
MESSAGE : Information transmitted by communicator to the recipient
CHANNELS OF COMMUNICATION : media used for communication.
The media used is capable of making the communication effective.
FEEDBACK : flow of information from the audience to the
communicator

TYPES OF COMMUNICATION
One way communication It is a type of communication where the
flow of information is one way. The drawbacks are that there is
little audience participation and the no feedback from the receiver.

Two way communication In this method there is participation

from both the sender and the receiver. It is an active method of


communication.
Verbal and Non verbal communication
verbal communication is by word of mouth and non verbal
communication involves body movements and facial expressions
Types of health communication
Media advocacy
Entertainment education
Interactive health communication
Communication for social change

12 STEPS TO DEVELOPING A HEALTH COMMUNICATION


CAMPAIGN

STEP 1 PROJECT MANAGEMENT


Establish a clear decision-making process
Establish a timeline for creating the work plan
STEP 2 - .HEALTH PROMOTION STRATEGY
Strategy should be attainable, and time-bound.
Ensure your project team is aware and supportive of your health
promotion strategy.
Use logic models as well as narratives to review and describe the
Strategy
Ensure they are realistic, clear and specific
STEP 3 AUDIENCE ANALYSIS
Where possible, segment your audience
Use existing and new qualitative and quantitative data
Use a combination of less and more expensive means

Ensure that multiple data sources confirm your conclusions


Develop a complete and compelling understanding of your
audience
STEP 4- COMMUNICATION INVENTORY
Modify existing inventories and directories, e.g. media lists from
partner organizations
When listing your resources, consider a mix of communication
strategies including media, interpersonal, and events.
STEP 5 COMMUNICATION OBJECTIVES
Consider all four levels (individuals, networks, organizations, and
communities/societies)
Limit yourself to 2-3 objectives per level
STEP 6- SELECT CHANNELS AND VEHICLES
Choose the best channels and vehicles for the situation based on
reach, cost, and effectiveness (i.e., fit to situation, audience, and
objectives)
Use a mix of short- and long lived channels and vehicles
Consider a mix of communication strategies, including media,
interpersonal and events

AIDS USED IN HEALTH EDUCATION

STEP 7 COMBINE AND SEQUENCE COMMUNICATION


ACTIVITIES
Hold a big event first or build to a grand finale
Build on existing events but be ready for the unexpected.
Balance timing to achieve repetition but avoid message fatigue.
Give a clear indication of what the message is about.
STEP 8- DEVELOP THE MESSAGE STRATEGY
So what:
Reasons the audience should care
Now what:
Next steps for the audience
STEP 9- DEVELOP PROJECT IDENTITY

Use examples from a wide variety of sources to help determine


your preferences.
Manage your identity, by ensuring all connections with your
audience (e.g., print, verbal, online) are consistent with your
identity
STEP 10 DEVELOP MATERIALS
STEP 11- IMPLEMENTATION
STEP 12 EVALUATION
Throughout all steps:
Stay in touch with stakeholder expectations. Ensure your
efforts are evaluable

HOW TO COMMUNICATE WITH A GROUP

KEY TO SUCCESSFUL COMMUNICATION

There are many components to fostering successful communication


between the medical provider and the patient, whether the medical
provider and patient are from the same culture and community, or
from differing locations.
It is important to comprehend language in spoken, written, and
nonverbal forms, in addition to having the ability to generate one's
own speech and expressions.
The ability to translate the emotional infrastructure to the verbal
superstructure is essential in the medical settings, as the patient
and doctor must have a common understanding, and the patient
must trust the doctor.
If a physician is not competent in the patient's language, they
should try their best to learn key terms. Also, an on-site language
coach is vital to correct pronunciation, inflection, and idiom.
It is helpful to be able to convey as many medical phrases as
possible because those are the ones most relevant to patient care.
Translators and a plethora of textbooks also assist in providing the
best possible language foundation.

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