Ethnocentrism

"Ethnocentrism" is a commonly used word in circles where ethnicity, inter-ethnic

relations, and similar social issues are of concern. The usual definition of the term is
"thinking one's own group's ways are superior to others" or "judging other groups as
inferior to one's own". "Ethnic" refers to cultural heritage, and "centrism" refers to the
central starting point... so "ethnocentrism" basically refers to judging other groups from
our own cultural point of view. But even this does not address the underlying issue of
why people do this. Most people, thinking of the shallow definition, believe that they are
not ethnocentric, but are rather "open minded" and "tolerant." However, as explained
below, everyone is ethnocentric, and there is no way not to be ethnocentric... it cannot be
avoided, nor can it be willed away by a positive or well-meaning attitude.
To address the deeper issues involved in ethnocentrism calls for a more explicit
definition. In this sense, ethnocentrism can be defined as: making false assumptions
about others' ways based on our own limited experience. The key word is
assumptions, because we are not even aware that we are being ethnocentric... we don't
understand that we don't understand.
One example of ethnocentrism is seen in the above comments on the Inuit snowshoe race.
I assumed that I had "lost" the race, but it turns out the Inuit saw the same situation very
differently than I did. Westerners have a binary conflict view of life (right or wrong,
liberal versus conservative, etc.), and I had imposed my "win or lose" perspective of life
on the situation. As a result, I did not understand how they experience life, that trying is a
basic element of life. This did not necessarily involve thinking that my ways were
superior, but rather that I assumed my experience was operational in another group's
circumstances.
Another example illustrates how basic ethnocentrism is. If we go to a store and ask for a
green coat and the sales clerk gives us a blue one, we would think the person was color
blind at the best or stupid at the worst. However, "colors" are not so simple. The Inuit
lump shades of what Anglo Americans call "blue" and "green" into one color category,
tungortuk, which can only be translated as "bluegreen." Does this mean that they cannot
see the difference? Just as we can distinguish between different shades (such as "sky
blue" and "navy blue," and "kelly green" and "forest green"), so can the Inuit. If they
want to refer to what we would call "green," they would say tungUYortuk, which can be
translated something like "that bluegreen that looks like the color of a [conifer] tree." The
point is that something so "simple" as colors has very different meanings to us and to the
Inuit. How could an Inuk "feel blue"? Colors, after all, are only different wavelengths of
light, and the rainbow can be divided in many different ways.
There are many, many examples of such differences in meanings that make life
experience so unique for all the human groups around the world. For example, English
has tenses built into our verb forms, so we automatically think in terms of time (being

"punctual," "time is money," "make the time," etc.). But Algonquian Indian languages do
not have tenses (not that they cannot express time if they wish), but rather have "animate"
and "inanimate" verb forms, so they automatically think in terms of whether things
around them have a life essence or not. So when Chippewa Indians do not show up for a
medical appointment, Anglo health care workers may explain this as being "present
oriented," since we normally cannot think except in terms of time frames. But this is the
essence of ethnocentrism, since we may be imposing a time frame where none exists.
The assumptions we make about others' experience can involve false negative judgments,
reflected in the common definition of ethnocentrism. For example, Anglos may observe
Cree Indians sitting around a camp not doing obvious work that is needed and see Crees
as "lazy". Westerners generally value "being busy" (industriousness), and so may not
appreciate the Cree capacity to relax and not be compelled to pursue some activities of a
temporary nature... nor realize how much effort is put into other activities like hunting.
Assumptions can also reflect false positive attitudes about others' ways. For example, we
in urban industrial society frequently think of Cree Indians as being "free of the stresses
of modern society," but this view fails to recognize that there are many stresses in their
way of life, including the threat of starvation if injured while checking a trap line a
hundred miles from base camp or when game cycles hit low ebbs. False positive
assumptions are just as misleading as false negative assumptions.
Examples abound in our local communities, as well as around the world. When you think
about your own experience with people from other ethnic groups and with attitudes
expressed about relations with other countries, what examples come to your mind where
you may have imposed your own views and feelings about life on their experience?

Everybody is ethnocentric, as all of us around the world assume things about other
people's ways. The question is why are we ethnocentric?
The definition given above emphasizes that we make false assumptions based on our
own limited experience. This is all we know... what we have already experienced is the
basis for our "reality", what we expect. It is normal to assume it is the "natural" basis of
reality... because our own ways work for us. Our perceptions of colors, our time frames,
our values on industriousness, our social roles, our beliefs about Life and the Universe,
and all our other ways help us organize life experience and provide important meanings
and functions as we move through daily and life span activities. Therefore, our limited
experiences we have already had are the basis for interpreting new experiences, in this
case, others behavior.
Since we have not experienced everything they have experienced, how can we not be
ethnocentric?

So what is the problem with ethnocentrism?

Ethnocentrism leads to misunderstanding others. We falsely distort what is meaningful
and functional to other peoples through our own tinted glasses. We see their ways in
terms of our life experience, not their context. We do not understand that their ways have
their own meanings and functions in life, just as our ways have for us.
At the heart of this is that we do not understand that we do not understand! So we aren't
aware that we can develop more valid understandings about how they experience life.
At the best, we simply continue in our unawareness. Yet this can have consequences
within our own society and in international relations. We may be well meaning in
interethnic relations, for example, but can unintentionally offend others, generate ill
feelings, and even set up situations that harm others. For example, it is easy not to see the
life concerns of others (particularly minorities and the disadvantaged) or conversely to
pity them for their inabilities to deal with life situations (like poverty or high crime rates).
How do we feel when someone doesn't recognize our concerns, or feels sorry for us
because we can't "just let go" of a stressful situation?
A lack of understanding can also inhibit constructive resolutions when we face conflicts
between social groups. It is easy to assume that others "should" have certain perspectives
or values. How often are we prone to address conflicts when others tell us how we should
think and feel?
Ethnocentrism is also evident in international relations, creating conflicts and inhibiting
resolution of conflicts. For example, how might our Western binary conflict view of life
(A versus B) influence our interpretation of another group's intents when they express a
different position on an issue? Is it just another" viewpoint, or is it "against" our
viewpoint? If we don't "win" the conflict, will we "lose"? We may have positive
intentions (from our viewpoint) in "helping" other groups deal with certain "problems,"
but how do they see the problem and what kind of solution do they want? Some peoples
around the world see Americans as very competitive and violent people, as evidenced by
our business practices, Hollywood movies, and events like the Columbine High School
massacre. How much does this describe your personal experience? How do you think this
perception might influence their assumptions about our intents in relations with their
societies? An ultimate case of such misunderstandings is warfare, where many people are
killed, maimed for life, have their families, subsistence, health, and way of life disrupted,
sometimes forever.
There are extreme forms of ethnocentrism that pose serious social problems, of course,
such as racism, colonialism, and ethnic cleansing. These views are generally condemned
by the world community, but we regularly see such cases in the news.

One issue that we need to consider is that ethnocentrism is often exploited to foster
conflict... and to promote the power of a particular group. History shows us that
promoting an "us versus them" perspective, political, religious, and other groups foster
discrimination and conflict to benefit themselves at the expense of others. Social conflict
and wars usually have ethnocentrism at their core, which over time usually proves to be
self-destructive for all concerned.
Can better understandings of others' life experience avoid conflicts that drain the
resources and well-being of all parties, and instead promote cooperative relations
between peoples to the mutual advantage of all?
So here we have a paradox: we falsely assume because we are not even aware we are
assuming... and furthermore it is the normal thing to do. We cannot not be ethnocentric,
and we cannot will it away or make ourselves have a completely open attitude. Is it ever
possible not to be ethnocentric?

So what can we do about ethnocentrism?

Addressing ethnocentrism is not a matter of trying not to be ethnocentric. This is an
impossible task, since we will never experience every life situation of everyone around
the world. We will always have our assumptions about life based on our existing limited
experience. So a much more productive approach is to catch ourselves when we are being
ethnocentric and to control for this bias as we seek to develop better understandings.
In science, grounded understandings are not developed from the absence of biases, but
rather the recognition and control of biases. The scientific process helps us have a clearer
view of what we do understand in the context of what we do not understand.
Ethnocentrism is a bias that keeps us from such understandings of other people's life
experience, but it is possible to recognize this bias and control for it... so that we can go
on to develop more valid and balanced understandings. This calls for us to develop our
learning skills, but it can be done. Many of us know people who have moved to other
societies and have learned to become functional in their new social settings, evidence that
it is possible to develop more grounded understandings. Anthropologists, of course, have
worked on systematically developing these skills for well over a century.

The first step in developing more balanced understandings is to recognize that we

do not understand, that we are falsely assuming something that is not the case and
is out of context. How can we consciously become aware of something that is
happening subconsciously? In this case, how can we know when we are being
biased?
One of the most effective means for recognizing that ethnocentrism is inhibiting
our understandings is to watch for reactions. Reactions tell us that we are

assuming

something

and

that

our

assumptions

are

not

working.

We can always observe our own reactions. When we have negative reactions
towards others (such as thinking "that doesn't make sense" or "that's wrong," or
feeling offended or confused, etc.), these are clues that our assumptions are not
working in the situation. For example, we may feel Cree Indians are "unfriendly"
because they are often non expressive in social situations, but recognizing our
reaction can provide an opportunity to better understand Cree values on selfcontrol which can be adaptive when a small family group has to be self-sufficient
in a winter camp far from others' help. Observing our positive reactions towards
others (such as thinking "that's really nice" or "that's wonderful," or feeling
pleased or satisfied) can also help us to be aware that we are not understanding.
For example, Anglos frequently think the Inuit are "happy" and "friendly" because
they smile a lot in social situations, but recognizing this reaction can provide an
opportunity to better understand Inuit social values which are adaptive where
subsistence is based on cooperative hunting.

We can also observe their reactions. If we blissfully go on in our misconceptions but

they don't respond the way we would, this is also an important clue that our
assumptions are not working in the situation. Again, their reactions may be both
positive and negative. For example, if a Cree shows gratification when we give him a
gift, recognizing his reaction can provide an opportunity to better understand adaptive
Cree values on economic leveling (rather than assuming that our "generosity" has
been duly recognized). Also, if an Inuk responds to our inquiry about how to keep our
shoulders warm while spending weeks on a mid-winter hunting trip with a surprised
"You mean you want to be warm all over?", recognizing his reaction can provide an
opportunity to better understand Inuit concepts of self and the environment (rather
than providing us with the desired "answer" to maintaining our own concept of bodily
comfort).
In general, reactions tell us first about us. Why do we think people should be
"friendly"? should appreciate material goods? should feel warm all over? When we
refer to others as "primitive" or "superstitious," what are we saying about our own
premises that we value in life? When we idealize others as being "simple" or "not
wasting anything," what are we saying about the problems we perceive in our own
way of life? When others consider us as "technologically skilled" or "selfish," what
does this say about us that we may never have realized?
Cross-cultural encounters revealing more about our own perspectives, values, and
emotional investments than about others, and so provide us unique opportunities to
learn more about ourselves.

Once we realize that we do not understand, we are now in a better position to

control our biases and to seek more valid and balanced understandings.

The first step involves an attitude: we are the learners. In this process, we do not
know, and that is why we are seeking to develop better understandings. They are
the ones who do know what their life experience is like... we are asking them to
help us understand better. The best method is to ask for their explanations about
what they do or say. ("Can you help me understand X better?") In particular, avoid
posing questions that impose our own realities and bound their realities. (For
example, not "Why do you use 'green'?") Also, we should give people an out, and
respect their right to not share with us (just as we may not want to share things
that are 'private' or 'sacred'). If we appreciate that their life experience can be as
valid for them as ours is for us, acknowledge that we may be misunderstanding,
and ask them to help us understand, most people are more than willing to help us
understand better. (This is a lesson I learned primarily from the Inuit, and many
others have contributed to it since.)

Next, we have to ask two sets of questions (first to ourselves) to provide more
insights into life experience in their context:

(1) What are their meanings about the behavior and situation? (In anthropological
terms, what is their emit experience?) This includes both their cognitive views and
their emotional feelings. This essentially involves inquiring about their perspectives
on their own life experience, including specific cognitive views about colors and the
structure of the Universe, feelings about social relationships and proper behavior, and
every other area of cultural life. Also, observing what they are not ready to talk about
can open new insights about their introspection and sense of self or about why they
consider certain rituals to be secret. We need to keep in mind that there are many
meanings of any given behavior and that these are often very deep in people's
subconscious and are often difficult to put into words. For instance, how would we
explain to someone from another culture what "freedom" means to Americans?
Usually it is these differences in meanings that are the basis of ethnocentrism.
(2) What are the adaptive functions of the behavior and situation? (In
anthropological terms, what is their etic experience?) How does this help the group
adapt to life challenges (ecologically, biologically, economically, socially,
psychologically, etc.)? This is the question which is usually not asked on a common
level, yet is the one that can provide the greatest insights and understandings. For
example, some people may accept that a group's belief that witchcraft causes illness is
meaningful to them (rather than simply writing this off as "superstitious"). But they
may fail to consider that such beliefs often have important functions in these groups.
For example, the character and behavior of "witches" defines norms of socially
unacceptable and disruptive deviancy, and in contrast also defines "good" behavioral
standards for the group. This also serves as a mechanism of social control, because
people are afraid of being accused of witchcraft if they step out of accepted

boundaries of behavior. If we did not ask about the functions of beliefs in witchcraft,
we would never develop insights like understanding that such views can help promote
constructive behavior that helps the whole group adapt. A particular meaning may
have an important function in another area of life, such as a religious belief in
witchcraft having an important social function. We also need to keep in mind that
there are many functions of any given cultural practice, including ecological,
biological, economic, social, and psychological functions that help a group adapt to
life challenges. "What are the adaptive functions?" is the question that is generally
not asked, but which usually leads to the greatest insights into others' cultural system.
Asking about the meanings and functions of behavior is not a matter of "insiders" or
"outsiders," however. We can analyze the meanings of our own behavior, which are
highly complex and normally seated deeply in our subconscious, as with our idea of
"freedom." We can also analyze the functions of our own behavior. For example, why is
"freedom" such an important American value? how does it help us adapt? Sometimes
outsiders can see things we don't usually see because they are contrasting our behavior
with others' ways, but being an insider does not preclude members of any group from
understanding their own behavior.
When we start asking about how others' ways are meaningful and functional to its
participants, we come to realize that there are many valid ways in which human beings
can experience life.
What can we do when recognize ethnocentrism in others? We can follow the same
process, and ask them what they think the meanings involved are? the functions? This
usually brings the focus to more criical awaareness and understandings.
When we encounter ethnocentrism being promoted by particular groups, we can ask
ourselves and those around us "Why are they doing this?" What function does promoting
ethnocentrism and sowing conflict serve for this group? This exposes ulterior motives
behind the group's rhetoric and actions.
Perhaps no one can ever have complete understanding of another people, without fully
experiencing everything they experience. However, this does not mean we cannot
develop a functional understanding, to interact successfully with others. The many
immigrants who have become functional members of our society demonstrate this is
possible, as well as anthropologists and others who have become functional members of
other groups. One goal that is achievable, however, is to make sure that what we what we
do understand is valid and balanced in the context of recognizing what we do not
understand.
How can we develop these skills? Like other life skills, practice at every opportunity
helps us develop our abilities to catch ourselves being ethnocentric and asking good
questions to better understand others' cultural behavior.

How does all this concern the idea of relativism, a prominent value in anthropology?
"Relativism" usually means not judging others' ways and accepting them as equal to our
own. This may be a positive value in terms of interethnic relations, though it is often
unrealistic since we cannot avoid ethnocentrism. We do not necessarily have to agree
with others' ways, and we have the right to our own ways, since they provide important
meanings and adaptive functions for us.
The real issue of relativism, I believe, is at what point is one group justified in
intervening in the behavior of another group? There are areas where most people around
the world believe there is little justification, such as how an ethnic group defines a
desirable marriage partner. There are also areas where most people believe there is great
justification, as with genocide and atrocities that violate international principles of human
rights. Also, there are areas where most people readily accept aid to meet catastrophic
circumstances, like relief supplies for earthquake victims.
There is a wide gray area in between where different opinions abound, such as "free
trade" which fosters both investment opportunities and child labor. Who is right in these
circumstances? There are few absolute answers, but there are some guiding principles
included in the international Declaration of Human Rights which can be applied in
evaluating what to do. What are the community positions about the situation? Most
groups have norms that are both meaningful and functional. If they promote well-being
within and across groups, then we have to ask what right we have to intervene. If
situations arise that jeopardize the adaptive balance within and across groups, there may
be some room for addressing the situation, as long as it includes all the groups concerned
and it is made clear whose well-being is being served on the part of all parties involved.
As indicated, the world community has reached an international consensus about human
rights and about world functioning and balances.
We need to be careful, however, in how to be involved. There are many examples of
people using stated values to justify their own vested interests, as with efforts to "civilize"
or "develop" other countries, which has promoted access to raw materials and new
markets for their own industries. There are also many examples of people being sincerely
well-meaning towards others (in terms of their own values) with dire unforeseen
consequences, such as introducing medical technologies which undermine local social
structures and cohesiveness. Whose interests are being served the most? What is the
overall impact on the group's adaptation?
Before we act, we need to evaluate several issues:

What is our basis for becoming involved? What are our cultural views involved?
our values? our vested interests? Even where "justice," "health," "standards of
living," and other views are shared by others, they exist in different contexts of

cultural meanings and functions. We are still acting from our values, and do we
have the right to decide they are valid for them? Why do we want to "help"? We
can be more effective in determining mutual solutions if we can control for our
own life views, and recognize what we want to get out of the results.
What are their meanings and functions regarding the situation? What do they
want? What are the likely outcomes for them? What do they get out of the results?
Where we have more valid understandings, we have a more sound basis for
identifying the common overlap areas where effective agreements and solutions
can be reached.

Self-determination is one of the most effective means of social change for all parties
concerned. Who is in the best position for understanding what is best for them? We all
make mistakes, but they are our mistakes and we have the opportunity to develop from
them. If we decide for others, then they will never have the opportunity to test their own
initiative in doing what is best for themselves, to develop their own judgements, to learn
from their own mistakes. Also, it is when people are denied the legitimacy of their own
life goals that they may turn to radical means outside accepted practice like terrorism. I
believe our most effective role is to support them in achieving their own goals where
these overlap ours.
In the long run, hasty "solutions" that impose one side's views about the situation rarely
work. How many times have we enthusiastically acted with high hopes, only to realize
later that there were unforeseen and unwanted consequences that we ourselves may have
generated? The most effective resolutions are those that negotiate the common areas
which allow each party validation of their own ways, where the solution is desired by
each party, and, of course, where each party is really able to make a contribution.

Interethnic encounters, then, can be an opportunity.

One of Anthropology's greatest contributions is this concept of ethnocentrism and how to
recognize and control for ethnocentrism so we can go on to develop more valid and
balanced understandings of other cultural ways and of ourselves.
A standard scientific principle is that diversity is adaptive. The more different resources a
group has, the more potentials it has for adapting to life challenges. We have come to
realize this in eco diversity, but perhaps we still have to realize this in terms of ethnic
diversity. The more different ways of experiencing life available to a society, the more
resources it has for meeting adaptive challenges. One of the United State's greatest
strengths is its ethnic diversity. We have available within our society adaptive resources
from peoples all over the world, available to contribute to our continued adaptation.

When we encounter people from other ethnic backgrounds, we have an opportunity to

learn new ways of seeing and experiencing life which we never knew existed. In a larger
framework, we can learn the tremendous potentials humans have for being human. These
potentials also exist for us, possibilities that we never knew we could be, such as looking
at life in a complementary perspective instead of as an inherent conflict; and, on the
negative side, possibilities that we want to be sure that we not foster, such as the brutality
exhibited by average young American men as they massacred Vietnamese civilians at Mi
Lai. We can also better understand ourselves, by contrasting our own ways with other life
experiences and asking about our own meanings and functions.
When we go beyond ethnocentrism, there are whole new areas of understanding the
possibilities in how all humans can experience life... lessons that can provide us with new
possibilities for better experiencing life.