H$moS> Z.

Series OSR/C

Code No.

amob Z.

66/3

narjmWu H$moS >H$mo Cma-nwpVH$m Ho$ _wI-n

>na Ad` {bIo &

Roll No.

Candidates must write the Code on the

title page of the answer-book.

H$n`m OmM H$a b| {H$ Bg Z-n _o _w{V n> 8 h &

Z-n _| Xm{hZo hmW H$s Amoa {XE JE H$moS >Z~a H$mo N>m Cma -nwpVH$m Ho$ _wI-n> na
{bI| &
H$n`m OmM H$a b| {H$ Bg Z-n _| >30 Z h &
H$n`m Z H$m Cma {bIZm ew$ H$aZo go nhbo, Z H$m H$_mH$ Ad` {bI| &
Bg Z-n H$mo nT>Zo Ho$ {bE 15 {_ZQ >H$m g_` {X`m J`m h & Z-n H$m {dVaU nydm
_| 10.15 ~Oo {H$`m OmEJm & 10.15 ~Oo go 10.30 ~Oo VH$ N>m Ho$db Z-n H$mo nT>|Jo
Ama Bg Ad{Y Ho$ XmamZ do Cma-nwpVH$m na H$moB Cma Zht {bI|Jo &

Please check that this question paper contains 8 printed pages.

Code number given on the right hand side of the question paper should be
written on the title page of the answer-book by the candidate.
Please check that this question paper contains 30 questions.
Please write down the Serial Number of the question before
attempting it.
15 minutes time has been allotted to read this question paper. The question
paper will be distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the
students will read the question paper only and will not write any answer on
the answer-book during this period.

`mdgm{`H$ A``Z
BUSINESS STUDIES

{ZYm[aV g_` : 3 KQ>o

A{YH$V_ AH$ : 90

Time allowed : 3 hours

66/3

Maximum Marks : 90
1

P.T.O.

gm_m` {ZX}e :
(i)
1 AH$ dmbo Zm| Ho$ Cma EH$ eX go EH$ dm` VH$ hm| &
(ii)
3 AH$m| dmbo Zm| Ho$ Cma 50 75 eXm| Ho$ hm| &
(iii) 4 5 AH$m| dmbo Zm| Ho$ Cma bJ^J 150 eXm| Ho$ hm| &
(iv) 6 AH$m| dmbo Zm| Ho$ Cma bJ^J 200 eXm| Ho$ hm| &
(v)
EH$ Z Ho$ g^r ^mJ gmW-gmW hr hb H$s{OE &
General Instructions :
(i)

Answers to questions carrying 1 mark may be from one word to one

sentence.

(ii)

Answers to questions carrying 3 marks may be from 50 75 words.

(iii)

Answers to questions carrying 4 5 marks may be about 150 words.

(iv)

Answers to questions carrying 6 marks may be about 200 words.

(v)

Attempt all parts of a question together.

1.

{Z`w{$H$aU {H$g H$ma H$_Mm[a`m| H$s H$m` gVw{> Ed _Zmo~b _| gwYma H$aVm h
H$s{OE &

CoI
1

How does staffing improve job satisfaction and morale of employees ?

State.
2.

{ZX}eZ {H$`m H$mo H$go ma^> H$aVm h ? CoI H$s{OE &

How does directing initiate action ? State.

3.

Ja-{dmr` mogmhZ Ho$ $n _| H$_Mmar nhMmZ Ho$ H$moB Xmo CXmhaU Xr{OE &

Give any two examples of Employee Recognition as a non-financial

incentive.
4.

{Z`U H$s {H$`m _| AndmX mam ~Y go `m A{^m` h

What is meant by Management by Exception in the process of

controlling ?
5.

{H$g H$ma Ho$ CnmXm| na

ISI {M

H$m `moJ {H$`m OmVm h

On which type of products is ISI mark used ?

66/3

6.

Cn^mo$m H$m EH$ A{YH$ma h kmZ m H$aZm VWm OrdZn`V EH$ AN>m AdJV Cn^mo$m
~Zo ahZm &
Cnamo$ C{{IV A{YH$ma _| Cn^mo$m H$mo {H$g H$ma Ho$ kmZ H$s Amd`H$Vm h, CoI
H$s{OE &

The consumer has a right to acquire knowledge and to be a well informed

consumer throughout life.
State what type of knowledge is required by the consumer in the above
stated Right.
7.

~Y Ho$ Cg Va H$m Zm_ Xr{OE Omo gJR>Z Ho$ H$`mU Ed {ZaVaVm Ho$ {bE CmaXm`r
hmoVm h &

Name the level of management that is responsible for the welfare and
survival of the organisation.
8.

`h `m| H$hm OmVm h {H$ `mdgm{`H$ n`mdaU A{ZpMV hmoVm h

Why is it said that business environment is uncertain ?

9.

nhbo go `h {ZpM` H$aZm {H$ `m H$aZm h VWm H$go H$aZm h ~Y Ho$ AmYma^yV H$m`m]
_| go EH$ h & Bg H$m` H$m AW ~VmBE &

Deciding in advance what to do and how to do is one of the basic

management functions. Give the meaning of this function.
10.

{Z`moOZ Ho$ Cg H$ma H$m Zm_ ~VmBE Omo gm_m` H$WZm| Ho$ $n _| hmoVr h, {dMmam| H$mo
EH$ {d{e> {Xem H$s Amoa {ZoX}{eV H$aVr h Ama X{ZH$ g_`mAm| Ho$ g_mYmZ _| ghm`Vm
H$aVr h &

Name the type of plan which is in the form of general statements, that
guides thinking towards a particular direction and helps in solving
routine problems.
11.

aMZm Ho$ AmYma na H$m`m_H$ gJR>Z VWm ^mJr` gJR>Z _| AVa H$r{OE &

Distinguish between functional structure and divisional structure on the

basis of formation.
12.

AmnMm[aH$ gJR>Z go `m A{^m` h

What is meant by formal organisation ?

66/3

P.T.O.

13.

_wm ~mOma Ho$ {ZZ{b{IV nm| H$m AW ~VmBE

(i)
` ~mOma n; VWm
(ii)
erKmd{Y ` &

Give the meaning of the following money market instruments :

(i)
Treasury Bill; and
(ii)
Call Money.
14.

{dmr` ~Y H$m mW{_H$ Co` YZ H$mo A{YH$V_ H$aZm h & g_PmBE &

`{X Amn XrK-Ad{Y Ho$ {bE EH$ g\$b C_ MmhVo h Vmo Amn EH$ {dH$` H$mo ~X Zht
H$aVo A{nVw EH$ g~Y H$mo OmoS>Vo h & {dnUZH$Vm mam `moJ _| bmB JB gofU
VH$ZrH$ H$mo nhMm{ZE & Bg gofU VH$ZrH$ H$s {H$ht Xmo {deofVmAm| H$m ^r CoI
H$s{OE &

ndZ gr E\$ Eb {b{_Q>oS> _| CnmXZ ~YH$ Ho$ $n _| H$m` H$a ahm h Omo gr E\$ Eb
~~ ~ZmZo H$m H$m` H$aVr h & ~YH$m| d H$_Mm[a`m| Ho$ ~rM dhm H$moB dJ ^oX Zht h &
H$m` H$s XemE ~hV hr AN>r h & H$nZr A`{YH$ bm^ A{OV H$a ahr h & AnZr
Zr{V`m| Ho$ AZwgma ~YH$ bm^m| H$m ~Q>dmam H$_Mm[a`m| Ho$ gmW H$a aho h `m|{H$ CZH$m
{ddmg h {H$ H$_Mm[a`m| H$s g_{ Ho$ {~Zm H$nZr H$s g_{ b~o g_` VH$ Zht Mb
gH$Vr &
(a)
Cnamo$ AZwN>oX _| d{UV ~Y Ho$ {gmV H$m CoI H$s{OE &
(b)
{H$ht Xmo _y`m| H$mo nhMm{ZE Omo H$nZr g_mO H$mo go{fV H$aZm MmhVr h &

Wealth-maximisation is the primary objective of financial management.

Explain.
15.

You dont close a sale, you open a relationship, if you want to build a
long-term successful enterprise. Identify the communication tool used by
the marketer. State any two features of this communication tool.
16.

Pawan is working as a Production Manager in CFL Ltd. engaged in

manufacturing of CFL bulbs. There is no class-conflict between the
management and workers. The working conditions are very good. The
company is earning huge profits. As a policy matter, management is
sharing the gains with the workers because they believe that prosperity
of the company cannot exist for a long time without the prosperity of the
employees.

66/3

(a)

State the principle of management described in the above para.

(b)

Identify any two values which the company wants to communicate

to the society.
4

17.

bmpQ>H$ \$mBbm| Ed \$moS>am| Ho$ `moJ H$mo H$_ H$aZo Ho$ {bE Q>oH$mo {b{_Q>oS> nwamZo H$nS>m|
go \$mBb| Ed \$moS>a ~Zm ahr h & BgHo$ {bE ChmoZo nmg Ho$ Eogo Jmdm| go bmoJm| H$mo H$m_
na {Z`w$ {H$`m Ohm ~hV H$_ H$m_ Ho$ Adga CnbY h & EH$ H$_Mmar hare Zo bmJV
H$mo H$_ H$aZo H$s EH$ `moOZm H$s $naoIm ~ZmB {Ogo CnmXZ ~YH$ Zo A{^ZpXV Zht
{H$`m & EH$ Ama H$_Mmar Zo {S>OmBZ _| gwYma Ho$ {bE Hw$N> gwPmd {XE bo{H$Z CnmXZ
~YH$ mam BgH$s ^r egm Zht H$s JB &
(a)
Cnamo$ AZwN>oX _| d{UV ~Y Ho$ {gmV H$m CoI H$s{OE &
(b)
Eogo Xmo _y`m| H$mo nhMm{ZE Omo H$nZr g_mO H$mo go{fV H$aZm MmhVr h &

Telco Ltd. is manufacturing files and folders from the old clothes to
discourage use of plastic files and folers. For this they employ people from
nearby villages where very less job opportunities are available. An
employee, Harish, designed a plan for the cost reduction but it was not
welcomed by the production manager. Another employee gave some
suggestion for improvement in design, but it was also not appreciated by
the production manager.

18.

(a)

State the principle of management described in the above para.

(b)

Identify any two values that the company wants to communicate to

the society.

{Zdoe {ZU` Ed bm^me {ZU` H$m AW ~VmBE &

Give the meaning of Investment decision and Dividend decision.

19.

g_d` ~Y H$m gma h & g_PmBE H$go &

Coordination is the essence of management. Explain how.

20.

`dgm` Ho$ ~YH$m| mam n`mdaU H$s g_P Ch| Z Ho$db AnZr \$_ H$s ~m e{$`m|
H$s nhMmZ Ed _y`mH$Z _| ghm`Vm H$aVr h A{nVw CZHo$ {V {V{H$`m `$ H$aZo _| ^r
ghm`Vm H$aVr h & Bg H$WZ Ho$ gX^ _| `mdgm{`H$ n`mdaU Ho$ _hd Ho$ {H$ht Mma
{~XAm| H$mo g_PmBE &

Understanding of environment by business managers enables them not

only to identify and evaluate, but also to react to the forces external to
their firms. In the light of the statement, explain any four points of
importance of business environment.
66/3

P.T.O.

21.

{Z`moOZ {H$g H$ma n[adVZerb dmVmdaU _| ^mdr Zht ahVm VWm g\$bVm H$m
AmdmgZ Zht XoVm ? g_PmBE &

How does Planning Not work in a dynamic environment and Does not
guarantee success ? Explain.
22.

EH$ Cn^mo$m H$mo Cn^mo$m gajU A{Y{Z`_,

amhVm| H$m CoI H$s{OE &

1986

Ho$ AVJV CnbY {H$ht AmR>

4

State any eight reliefs available to a consumer under the provisions of

Consumer Protection Act, 1986.
23.

{ejU H$m `m AW h ? EH$ H$_Mmar Ho$ {bE {ejU Ho$ bm^m| H$m CoI H$s{OE &

What is meant by Training ? State the benefits of training to the

employee.
24.

{Z`moOZ VWm {Z`U Ho$ g~Y H$mo g_PmBE &

Explain the relationship between planning and controlling.

25.

H$Y {dn{U (eo`a ~mOma) Ho$ {H$ht nmM H$m`m] H$m dUZ H$s{OE &

Explain any five functions of Stock Exchange.

26.

{dkmnZ H$m `m AW h ? {dnUZ _| {dkmnZ H$s ^y{_H$m H$m CoI H$s{OE &

What is meant by advertising ? State the role of advertising in

marketing.
27.

g_PmBE {H$ EH$ `dgm` H$s H$m`erb nyOr Amd`H$VmAm| H$mo {ZZ{b{IV H$maH$ {H$g
H$ma ^m{dV H$aVo h :
(i)

_wm \$s{V;

(ii)

`mdgm{`H$ MH$;

(iii)

{VnYm H$m Va; VWm $

(iv)

`dgm` H$s H${V &$

AWdm

EH$ H$nZr H$s nyOr gaMZm Ho$ M`Z H$mo ^m{dV H$aZo dmbo {H$ht Mma H$maH$m| H$mo
g_PmBE &
66/3

Explain how the following factors affect the working capital requirements
of a business :
(i)

Inflation;

(ii)

Business cycle;

(iii)

Level of competition; and

(iv)

Nature of business.
OR

Explain any four factors affecting the choice of capital structure of a

company.
28.

CnmXm| VWm godmAm| Ho$ dVZ _| OZ gnH$ H$s ^y{_H$m H$m dUZ H$s{OE &

AWdm
{dnUZ {_l Ho$ Mma _hdnyU Vdm| H$mo g_PmBE &
Describe the role of Public Relations in the promotion of products and
services.
OR
Explain the four important elements of marketing mix.
29.

^mdr ~Y VWm H$_Mm[a`m| H$m {dH$mg Ho$ A{V[a$, AVaU gJR>Z H$s {d{^ VarH$m|
go ghm`Vm H$aVm h & Eogo {H$ht Mma VarH$m| H$m dUZ H$s{OE &

AWdm
{dHo$rH$aU EH$ _hdnyU _m`Vm h VWm Ho$db Mw{ZXm A{YH$mam| Ho$ AVaU _| hr
AnZmB OmVr h & Bg H$WZ Ho$ gX^ _| {dHo$rH$aU Ho$ _hd Ho$ {H$ht Mma {~XAm| H$m
dUZ H$s{OE &
Besides Effective management and Employee development delegation
helps the organisation in different ways. Explain any four such ways.
OR
Decentralisation is an important philosophy that implies selective
dispersal of authority. In the light of this statement, explain any four
points of importance of decentralisation.
66/3

P.T.O.

30.

{H$gr gWm Ho$ {bE n`dojH$ H$m H$m` VWm {ZnmXZ A`V _hdnyU h `m|{H$ dh
`j $n go l{_H$m| Ho$ gmW OwS>m hAm h O~{H$ A` ~YH$m| H$m {ZMbo Va na H$m`
H$a aho H$_Mm[a`m| Ho$ gmW H$moB `j gnH$ Zht hmoVm & Bg H$WZ Ho$ gX^ _| EH$
n`dojH$ Ho$ {H$ht Mma H$m`m] H$m dUZ H$s{OE &
AWdm
^mdr gofU H$s `{$JV ~mYmAm| H$m dUZ H$s{OE &
The functions and performance of the supervisor are vital to an
organisation because he is directly related with the workers whereas
other managers have no direct touch with bottom level workers. In the
light of this statement, explain any four functions of a supervisor.
OR
Describe personal barriers to effective communication.

66/3