Vision and Mission
Vision and Mission
Vision and Mission
Comparison chart
Mission Statement
A Mission statement talks about HOW
you will get to where you want to be.
About Defines the purpose and primary
objectives related to your customer needs
and team values.
Answer
Time
Vision Statement
A Vision statement outlines WHERE
you want to be. Communicates both
the purpose and values of your
business.
Change
Mission Statement
Purpose and values of the organization:
Who are the organization's primary
Features of
"clients" (stakeholders)? What are the
an effective
responsibilities of the organization
statement
towards the clients?
Vision Statement
Clarity and lack of ambiguity:
Describing a bright future (hope);
Memorable and engaging expression;
realistic aspirations, achievable;
alignment with organizational values
and culture.
1 Purpose
4 References
Purpose
The mission statement guides the day-to-day operations and decision-making
of the organization. It helps in tactical planning and "rallying the troops"
around a common near- to medium-term goal. The mission statement helps
members of the organization get on the same page on what they should do
and how they should do it.
The vision statement is, in a sense, loftier. It outlines the worldview of the
organization and why it exists. It attracts people not just employees but
also customers and vendors who believe in the vision of the organization.
What do we do today?
What are the main objectives that support the company in accomplishing
its mission
The following Slideshare presentation by Alar Kolk Visions & Missions of
Fortune Global 100 includes the vision and mission statements of
companies in the Fortune 100: