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Chapter 01 | Fundamentals of Graphic Design

01 Fundermantals of Graphic desgin


What is the Graphic Design ?
Graphic design is the process and art of combining text and graphics and communicating an
effective message in the design of logos, graphics, brochures, newsletters, posters, signs,
and any other type of visual communication.
What is the Dsktop publishing?
desktop publishing is the process of using the computer and specific types of software to
combine text and graphics to produce documents such as newsletters, brochures, books,
etc.
Difference Between Graphic Design and Desktop Publishing?
graphic design jobs involve the creative process of coming up with the concepts and
ideas and arrangements for visually communicating a specific message
desktop publishing is the mechanical process that the designer and the non-designer use to turn their ideas for newsletters, brochures, ads, posters, greeting cards, and
other projects into digital files for desktop or commercial printing
CMYK/Process Digital printing
The CMYK, also known as Process colours are generally used in digital printing for signage. CMYK refers
to the four colours used; Cyan, Magenta, Yellow and
Black to generate a colour. It is these four colours which
are mixed together to make up other colours, much the
same principal to how paint is colour matched.
RGB System Screen Viewing Only!
RGB colour system is only suitable for screen reproduction such as LCD and
CRT computer monitors and TV screens. This is not suitable color matching
for printing or to colour match from, as each screen may represent colours
differently. What may look fine on one screen, may be look completely different on another. This can be due to a number of reasons, whether it be
due to individual screen settings such as brightness and contrast or even
may be due to different monitor manufactures; i.e. Sony or LG.

SAHASRA COMPUTER ACADEMY | Certificate in Graphic Design

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Chapter 01 | Fundamentals of Graphic Design


Vector & Bitmap
Vector images are made up of many individual,
scalable objects. These objects are defined by mathematical equations rather than pixels, so they always
render at the highest quality. Objects may consist of
lines, curves, and shapes with editable attributes such
as color, fill, and outline. Changing the attributes of a
vector object does not effect the object itself. You can
freely change any number of object attributes without
destroying the basic object. An object can be modified not only by changing its attributes,
but also by shaping and transforming it using nodes and control handles. For an example
of manipulating an objects nodes, see my CorelDRAW tutorial on drawing a heart.
Common vector formats include:
AI (Adobe Illustrator)
CDR (CorelDRAW)
CMX (Corel Exchange)
CGM Computer Graphics Metafile
DXF AutoCAD
WMF Windows Metafile

Popular vector drawing programs are:


Adobe Illustrator
CorelDRAW
Xara Xtreme
Serif DrawPlus

Bitmap images (also known as raster images) are made up of pixels in a grid. Pixels are picture elements; tiny dots of individual color
that make up what you see on your screen. All these tiny dots of color
come together to form the images you see. Most computer monitors
display approximately 70 to 100 pixels per inch--the actual number
depends on your monitor and screen settings.
Common bitmap formats include:
BMP
GIF
JPEG, JPG
PNG
PCX
TIFF
PSD (Adobe Photoshop)

Popular bitmap editing programs are:


Microsoft Paint
Adobe Photoshop
Corel Photo-Paint
Corel Paint Shop Pro
The GIMP

What About Metafiles?


Metafiles are graphics that contain both raster and vector data. For example, a vector
image that contains an object which has a bitmap pattern applied as a fill, would be a
metafile. The object is still a vector, but the fill attribute consists of bitmap data.
Common metafile formats include:
EPS (Encapsulated PostScript)
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PDF (Portable Document Format)

SAHASRA COMPUTER ACADEMY | Certificate in Graphic Design

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