Portfolio

Jake Barrera

CONTACT
Jake Barrera:

5419 West latona Rd.

TABLE OF
CONTENTS
BROCHURE
POSTER
PHOTODESIGN
MONTAGE
LOGOS
LETTERHEAD
BUSINESS CARD
FLIER
EVENT AD
WEB PAGE

BROCHURE
Description: A offset folding brochure
Date: 3/28/2015
Program(s)Tools: Illustrator and InDesign
Course/Instructor: Comm 130 Section 12 Caryn Esplin
Objectives: To create a offset brochure applying a cut out image,
test wrap and paragraph styles in InDesign.
Process: The whole process started out as some rough drafts on
a regular paper. From there I created a layout page of it on the
InDesign as well as logo on Illustrator. I then wrote out the text that
I would be using for my brochure. The next step of the process was
to placement of the images as well as the text in the layout I had
designed. The next few steps were to make sure I had some nice
clean images I could use, as well as some that had been cut out on
Photoshop. The next few steps were alignment of the images as well
as text. This is were I spent most of the time making sure the fold and
the placement of the images were right. The last step of the process
was printing a few times to make sure all of it was in alignment with
my design.

POSTER
Description: A 8X12 POSTER
Date: 4/04/2015
Program(s)Tools: InDesign
Course/Instructor: Comm 130 Section 12 Caryn Esplin
Objectives: To create a poster using layering and cutouts of a image
mimicking the artist designs.
Process: The whole process started out as a sketch. My objective
was to design a poster that would look like part of the artist designs.
I had to change the typography using InDesign because this artist
does not follow the grid lines. I had to create outlines of the font and
move them around so they would not be all lined up. I then made
a cutout of the hand from one of his posters and layered it in the
middle of the design. I then added some of his posters using the
large, medium and large concept from the poster of Anatomy of a
Murder up to Exodus and last the hand cutout. As a final piece I
added some colored boxes and did not line them up to make it look
more like the artist rendition of his art. The only piece that is lined up
to the poster is the SFMOMA logo at the bottom right.

PHOTODESIGN
Description: Demonstrate photography and image editing skills
using Photoshop.
Date: 02/17/2015
Program(s)Tools: Photoshop
Course/Instructor: Comm 130 Section 12 Caryn Esplin
Objectives: To capture a digital photograph and edit in Photoshop
using image brightness, contrast, hue and saturation levels.
Process: I designed some sketches with a layout of my project and
tried to replicate it on Photoshop. I took pictures with my Galaxy S4
and used Photoshop to edit. I was able to improve the final image
applying what I had learned from the videos posted on this weeks
folder. I then made use of Sister Esplin color wheel to create a
Triadic project to follow the assignments requirements.

MONTAGE
Description: Demonstrate blending skills using two images and
typography.
Date: 02/14/2015
Program(s)Tools: Photoshop
Course/Instructor: Comm 130 Section 12 Caryn Esplin
Objectives: To blend images smoothly using masks and filters as
well as applying good typography.
Process: This whole assignment was done using Photoshop. First
part of this assignment was to select images to use. Next I placed
them on Photoshop and cropped and placed the images. Next I
added a layers to blend them in to each other. The next step was
placement and adding black brush strokes with low opacity behind
the writing so that it could be legible.

LOGOS
Description: To create a three different logos for a fictional or real
company. Each logo had to be unique with different color schemes.
Date: 02/21/2015
Program(s)Tools: Illustrator
Course/Instructor: Comm 130 Section 12 Caryn Esplin
Objective: To demonstrate my ability to design a logo.
Process: I started by sketching different ideas using peaks and
audio equipment as inspiration. I tried using the pen tool on Adobe
Illustrator with not much luck, because my sketches were to rough to
pen over. So the next step was to create digital sketches resembling
my hand drawings and applying different color schemes. My first
logo was drawn to resemble speakers and sound waves. My second
Logo has the colors and peaks of old digital equalizers. My last logo
was the most basic design with peaks as a focal point in the design.

High Peaks Audio

 
Audio

High Peaks
Audio

High Peaks
Audio

LETTERHEAD
Description: To create a new logo, and letterhead for a company of
our choice.
Date: 02/28/2015
Program(s)Tools: Illustrator and InDesign
Course/Instructor: Comm 130 Section 12 Caryn Esplin
Objective: Demonstrate my ability to create a letterhead.
Process: To start off this assessment I had to get my creative juices
going a again for the design of a new logo on. The whole process
started with some sketches and then it was applied to Illustrator
program. The next step was to create a letterhead using InDesign
with the new logo again some sketches were used and then latter
created in InDesign to get polished out.

lack Mamba

Jake Barrera

480.465.7558
[email protected]
5429 West Latona Road
Laveen, Arizona 85339

SPORTSWEAR

www.Blackmamba.com

BUSINESS CARD
Description: To create a new business card for a company of my
choice.
Date: 02/28/2015
Program(s)Tools: InDesign and Illustrator
Course/Instructor: Comm 130 Section 12 Caryn Esplin
Objective: Demonstrate my ability to create a business card using
good designing skills.
Process: To start off this assessment I had to get my creative juices
going a again for the design of a new logo. The whole process
started with some sketches and then it was applied to Illustrator
program. The next step was to create a business card using InDesign
with the new logo again some sketches were used and then latter
created in InDesign to get polished out. The same idea was applied
in creating my letterhead, but that was a bit easier because I wanted
it to follow the flow and design of the card.

lack Mamba
SPORTSWEAR

Jake Barrera

480.465.7558
[email protected]
5429 West Latona Road
Laveen, Arizona 85339

www.Blackmamba.com

FLIER
Description: A flier designed to promote a graduate leadership
conference.
Date: 01/24/2015
Program(s)Tools: InDesign
Course/Instructor: Comm 130 Section 12 Caryn Esplin
Objective: Demonstrate my ability to create a flier using good
designing skills.
Process: This whole process started as a idea in my mind then was
latter transformed into a sketch. I latter then brainstormed a few
different ideas, and went as far as creating more than four sketches
than those that were required for the first part of this assignment.
As I, continued one of my sketches was latter transformed in the
InDesign program. While there was much trial an error in this part of
the design, I also had a learning curve in the use of a new program.
While the sketching was the easy part, the use of InDesign was much
more challenging than I had originally anticipated. I am happy to say
that the result came out much better than I originally had thought out
in my mind.

Graduate
Leadership Conference
Do you want to have the competitive edge in
business?
Come learn how at Vouant Communications
annual Graduate Leadership Conference.
Vouant Communications is devoted to helping
tomorrows leaders gain essential leadership
skills in the workplace. During this dynamic
three-day seminar, attendees will meet with
top executives of Vouant Communications to
discuss breakthrough leadership techniques,
while cultivating attributes of leadership that
will market to any employer.
Conference is available to graduating seniors.
Space is limited.

October 21
8 a.m. to 5 p.m.
Lincoln Convention Center

Registration and more information available at

EVENT AD
Description: A public cupcake bake-off invitation to a raise funds
for the Cub Scouts.
Date: 1/31/2015
Program(s)Tools: Microsoft Word
Course/Instructor: Comm 130 Section 12 Caryn Esplin
Objective: Demonstrate my ability to create a event ad using only
Microsoft Word.
Process: As my other project, this whole process started as an idea
in my mind. The first step of this process was a group of sketches
slightly different from the other with different element of design. The
next step to this process was a way to arrange my sketches into a
draft in Word. This step took quite some time to arrange since many
tools that I used for the past were not available. Again, it took trial
and error and adjustments with the tools available in Word. Some of
the alignments had to be done with lines and visual cues. As before,
sketching was the easy part the arrangement in word was much
more difficult. I used a little of each of the principles spend a major
time in alignment, value and elimination of design section to my
event flyer.

Cupcake
Bake-off
Bring in your best
cupcakes and help our
local Cub Scouts. Prizes
awarded for the top three
best tasting cupcakes.
Come join us and
have some fun.

Price: $1 per cupcake

February 7th, 2015

Price: $1 per cupcake

All proceeds from the

WEB PAGE
Description: Design a webpage using HTML and CSS to show a
potential employer my skill-set as a designer.
Date: 3/14/2015
Program(s)Tools: Notepad++
Course/Instructor: Comm 130 Section 12 Caryn Esplin
Objective: Demonstrate my ability to create a web page using
Notepad++ as well as good design principles.
Process: The first step to my process was the resizing of the logo to
fit the requirements for this assignment. Next step was to create a
HTML file and modify the CSS template. I tried using the same color
scheme on my website that was in my logo design. I had a hard time
taking a screen shot of my design because of the size of my wide
screens. I then placed the image in Photoshop and made sure the
image fit the .5 inch margins. After that was all set and done then I
zip up my file and posted it.