How We Trade Options

Building Wealth, Creating Income, and Reducing Risk

Jon DRJ Najarian & Pete Najarian

How We Trade Options:

Building Wealth, Creating Income, and Reducing Risk
2013 by OptionMonster Media, LLC
All Rights Reserved
ISNB 978-0-9896396-0-6
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TABLE OF CONTENTS
Introduction
Part 1: How We Trade Options
Not the Oldest Profession, but Close
Youre in Good Hands with Options
Trader Psychology 101
The Case for Options
Profit From Patience

15
20
25
29
32

Part 2: A Brief History of Options (and Why You Should Care)

Before Trading Was Digital
How We Helped Options Evolve
In the Eye of a Dot-Com Storm

35
37

The Crash of 2008

The Rise and Fall of Bear Stearns
The Run on Lehman and What Comes Next
The Worst Trade in History
Laws of the Jungle Ruled in 2008

39
41
44
46

Case Studies in Trading

You Never Know What Will Get Hot
Keep Your Trading Perspective
Cautionary Tale in a High Flyer
How Mark Cuban Saved His Fortune
Managing Risk in Bidding Wars
Options Saved my Google Trade

48
49
51
53
55
57

The Flash Crash

Theories Behind the Flash Crash
Rumors of Hedge Fund Liquidation

58
60

TABLE OF CONTENTS (continued)

Market Manipulation
Who Knew What About Dell and Perot
What to do about High Frequency Trading
Are Algos Gaming Government Reports
Its Safer to Trade from Home

61
63
65
67

Part 3: Core Concepts

What is an Option?
Long Calls
Covered Calls
Protective Puts
Short Puts
Vertical Spreads
Calendar Spreads
Butterflies and Condors
Straddles and Strangles
Options Pricing
The Greeks
Volatility
Backspreads
Diagonal Spreads
Collars

68
84
90
94
99
103
107
111
114
118
128
133
141
145
150

Epilogue
Acknowledgements

154
156

How We Trade Options

INTRODUCTION
After finishing my first book about options amid the dot-com collapse in 2001, I
assumed that I would never get another opportunity to write about the markets
in turmoil of such magnitude. Little did I know that we would witness far more
sweeping changes to our financial system and everyday trading barely a decade
later. To that end, I recruited my brother Pete to help map this drastically
changed landscape.

The earlier crisis introduced the general public to the concept of stock options,
as an entire generation of dot-com entrepreneurs and employees learned how
these contracts worked within their companies. Whether these internal options
translated into stakes worth millions or nothing, it was an indelible lesson.
Thanks to the entrepreneurial culture of Silicon Valley, terms such as
vesting, grants, and strike prices became part of the nomenclature for
twentysomethings who might otherwise never have owned a single share in
any company. That, in turn, helped spur interest in trading of stock options on
the open market.
At the same time, the explosion of online brokerages, social networks, and vast
amounts of free research on the web initiated millions of retail investors who
could venture into the trading world on their own. If that planted the seeds of
interest, the financial crisis of 2008 watered the phenomenon of option trading
into full bloom.

For generations, Wall Street has been dominated by monolithic institutions

that reserved the most lucrative opportunities for members of their exclusive
domain. Wielding dominant influence and operating behind the scenes, these
powerful entities--investment banks, hedge funds, large brokerages, and other
masters of the universe--effectively squeezed out countless traders who simply
couldnt compete against the enormous positions taken on a daily, if not hourly,
basis.

All that changed when the mortgage industry crashed. The massive disruption
that ensued shook markets around the globe and ended a Wall Street hegemony
that had reigned for more than 100 years. As with many natural and man-made
catastrophes throughout history, however, what initially considered scorched
earth quickly became viewed as a level playing field.

13

14

Introduction

In this new world order, achieving returns comparable to those of professionals

does not require huge amounts of capital or expertise in obscure vehicles such
as credit-default swaps. But it does demand mastery of a newer products,
strategies, and technologies.

The cataclysm has not only fundamentally altered the financial universe but,
coming so soon after the dot-com crash, has also made clear the imperative
for retailers to take decision-making into their own hands with such tools as
derivative stock options. In chaos, as its been said, is opportunity.
-- Jon Najarian

How We Trade Options

CHAPTER 1- NOT THE OLDEST PROFESSION, BUT CLOSE

So what exactly is a stock option? There are a number of ways to answer that
question, but lets start with term itself: It is a contract that gives you the option
to trade a stock. You might ask why anyone would want to do something like
this, which probably sounds mind-numbingly boring on its face. But you might
be equally interested to know that the answer is rooted in a colorful history that
some scholars date back to ancient Greece.
Thales of Miletus is credited with conceiving the notion in addressing the needs
of the olive market. Though best known as a father of Greek philosophy, Thales
was also a shrewd entrepreneur who keenly understood the dynamics of supply
and demand. And in the Mediterranean around 600 B.C., few commodities
were in as much demand as olives.
One year, while anticipating a particularly bountiful harvest thanks to good
weather, Thales supposedly paid a fee to reserve the use of olive presses
throughout the coastal city of Miletus that season--cornering the market in the
process. This made Miletus an early option trader, if not the first. He could have
tried to rent the presses after the trees bore fruit much later, but then he would
be competing with droves of other merchants. Instead, like a modern-day
trader, he purchased the right to use the presses rather than buy them outright-thereby ensuring the ability to participate in a big harvest but limiting his risk
in case the forecast proved wrong.
The experience is akin to a trader who buys an option in a stock that he hopes
will rise with some future event, such as a new product or quarterly earnings
report. It also highlights another major reason that traders use options: to
manage risk. When you purchase stock, by contrast, you risk losing the entire
amount of those shares if it collapses; but when you purchase an option to buy
that stock, at only a fraction of the share price, you can choose not to exercise
it and therefore avoid the huge losses.
Perhaps most important, Miletus gave birth to a concept that has become
known in the investment world as a derivative--a financial instrument that
can profit from an asset but without necessarily owning it. Historians believe
that the first exchange based on such derivatives was created in 18th-century
Japan. The Dojima Exchange was established in the 1730s to allow futures
trading in rice, an effort to avoid wild fluctuations in the price of the countrys

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Chapter 1 Not The Oldest Profession, But Close

grain staple. Merchants could lock in prices well ahead of harvesting season
to stabilize the market. Eventually the concept spread to futures trading in all
manner of commodities, from potatoes and butter to oil and gold. But options
were initially used only for trading stock in companies.
So lets fast-forward a few thousand years to discuss the concept of options in
modern markets. Most of you probably understand the basics of trading stocks:
You buy shares in a company, hope that the price rises, then at some point sell
it at a profit or a loss. You pay the full face value up front, whatever the market
is asking at the time. And once you have made the purchase, theres no going
back.
An option, however, is exactly what its name implies: It is a contract that allows
you to buy or sell something. You are paying for the right to trade shares, but it
does not necessarily obligate you to do so. Why is that appealing? It gives you
flexibility. And that flexibility can be a huge advantage in a marketplace where
the odds often seem stacked against the individual investor.
Suppose you hear about some premium cigars for sale a good price--lets call
them pre-embargo Cubans, to make things interesting (and legal). You want
to buy some, but youre not sure if theyre authentic. The quoted price is $100
apiece, which is steep but still fair because they will undoubtedly go up in value
if theyre real.
You could take a chance and buy them at full price, but if theyre counterfeit
you will lose most if not all of your $100 investment. But what if you paid
a nominal amount--say, $2--for the right to buy these cigars, dependent on
whether they are authenticated? If they are bogus, you will have lost the $2, but
thats a lot better than having paid $100 up front. If they are real, you can buy
them for $102--which is $2 more than the face value, but doesnt that seem like
a small price to make sure that your investment was safe?
The same premise applies to stock options. In the case of buying a call, which
is the most common way that traders use options to purchase stock, you pay a
relatively small premium for the right to own shares.
For instance, suppose you want to buy 300 shares of Company X, which are
going for $100 apiece. The company is scheduled to report quarterly earnings
in a month, and you think that the stock will go a lot higher after that. Yet, as

How We Trade Options

with all things in life, nothing is certain: Everyone thought the same thing in
the last quarter, but the earnings turned out to be awful and the stock tanked.
So instead of buying the shares outright, you buy the option to purchase them.
Just as you did with the cigars, you paid $2 for the right to buy the stock at
$100 apiece. Theres one important difference, however: Each option contract
controls 100 shares. That means 1 call cost $200 in this case, for the option to
buy 100 shares at $100 each. Because you want to buy 300 shares, you will need
to buy 3 calls for a total cost of $600.
But if the company reports strong earnings and shares go through the roof, you
will have locked in the purchase price of the stock and will be able to sell it for
a lot more money.
Scenario 1: Company X does indeed beat forecasts by Wall Street analysts,
and its stock jumps to $122. The $2 calls you bought locked in your entry
purchase price at $100 per share, so you have a profit of $20 per share
for 100 shares. Your 3 calls cost $600 for the right to buy 300 shares at
$100 apiece, or $30,000. Those shares are now worth $36,600, so you are up
$6,000 ($36,600 - $30,000 entry price - $600 for 3 calls = $6,000).
Scenario 2: Company X issues another lousy report, sending the stock into
a tailspin down to $70 per share. If you had bought 300 shares outright at
$100 apiece for a total of $30,000, you would be down $9,000 ($30,000 300 shares x $70). But you paid only $600 for the option, not the obligation,
to buy those shares, which you obviously wont do now because theyre
worth much less than your pre-determined strike price of $100. That $600
is your total loss, which is a lot less painful than $9,000.
Even better, those Cohibas did in fact turn out to be the real deal, and theyve
doubled in value since you bought them. So the $2 you paid for the option in
that case seems like nothing now, right? In all of these cases, you can see where
the use of options might limit profits but also limits risk.
There are also option strategies that can be used in conjunction with existing
stock positions. In fact, the most popular option trade is known as a covered
call, in which an investor sells options to make some additional income while
holding onto stock. This strategy is typically used when an investor believes
that a stock will trade sideways or might even fall in the near term but will

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Chapter 1 Not The Oldest Profession, But Close

eventually rise, so he or she does not want to sell the shares just yet.
In this trade, calls are sold at a designated strike price and contract duration
that the investor believes wont be reached before they expire. This allows him
or her to collect the premium from the sale of those options while hanging onto
the stock. You might have heard us refer to this strategy as getting paid to wait
for the shares to rally.
Example: You decided to exercise those 3 calls you bought earlier in
Company X, so you now own 300 shares with the stock trading at $122.
Because those surprisingly strong earnings drove up the stock price,
theres a lot of speculation that it will go even higher. That has boosted call
premiums to levels that you, who have been watching this stock for months
if not years, believe are way too high.
In fact, you notice that some March 150 calls are going for $2.50, meaning
that some traders are buying those calls in the belief that the stock will rise
past $150 by the time those contracts expire in mid-March. But its already late
January, and you highly doubt that that Company X will go from $122 to $150-a 23 percent gain--in less than two months without any other earnings reports
or other catalysts to move the share price.
So you decide to sell 3 calls at that $2.50 premium, for a tidy sum of $750 (3
calls x 100 shares x $2.50 premium). If the stock does rally above $150 by midMarch, you will be forced to sell your 300 shares at that price and miss out on
any further gains beyond that strike price. But if Company X stays below $150,
you will collect that $750 as profit while those calls expire worthless and you
keep the stock.
The two trades outlined above--buying the calls before you own the stock,
then selling calls after you purchase it--show how options can be traded either
independently or in conjunction with shares you already own. This is an
important distinction that is often lost on people in the discussion of options,
even those who claim to be experts on the subject.
Detractors are fond of saying that options end up worthless 80 percent of the
time. That sounds awfully damning, as it implies an 80 percent failure rate. As
we illustrated in the examples above, however, options are typically traded well
before their expiration date, meaning that traders are closing their positions

How We Trade Options

early and therefore rendering this 80 percent figure virtually meaningless.

Many day traders who use options rarely let their contracts turn into stock
unless they have to. Instead, they scalp profits using only the option premiums.
Although this term might be pejorative on a street outside Chicagos Soldier
Field, it simply refers to the legitimate and daily business of buying and selling
options just as investors do with stock, except with much shorter time frames
and smaller profits. For these traders, the last thing they want to do is hold
options until they expire because their premiums tend to decline with their
lifespan, as this so-called time decay eats away at their value until theres almost
nothing left. This explains that 80 percent figure.
But longer-term traders and investors may hold options for much more
extended durations, especially if they are waiting for particular events that may
affect the stock price. Or they may well want to keep them all the way until
expiration, or close to it, if they are holding them as some form of protection.

Purchasing stock risks

losing the entire amount.
Options cost a fraction,
so less is risked.

19

How We Trade Options

MANAGING RISK IN BIDDING WARS

We had three recent examples of the greater fool theory on Wall Street:
Hewlett-Packard fighting Dell for 3Par, BHP Billiton pursuing Potash, and
GlaxoSmithKline targeting Genzyme. In each case it was, or is, believed that
someone might come along and pay more than the already-exorbitant bid for
each company.
Pete, Guy, and I have played this game for a collective 60 years, and as often as
we tell people to take the money and run, someone is out there saying, Lets see
if we can get more. I say those folks are violating the hog principle (i.e., pigs
get fat, hogs get slaughtered); but we nonetheless see folks who follow that path
getting cleaned out on a regular basis.
Unfortunately, too many are otherwise smart option players who have forgotten
the basic tenets of trading options -- leverage and time decay.

Lets compare the stock investor to the option investor in any takeover situation.
The stock investor makes money dollar for dollar as shares pop on the takeover
bid. Thus, as POT runs from $110 to $130 on the BHP bid, the stock investor
makes $20.
In making $20 on $110 investment, he or she makes 18 percent. Now this
investor may choose to close the position or hold on for more, but the passage
of time does not affect it.
Now lets look at the option investor. Say, for instance, that he followed some
unusual activity and bought out-the-money $125 or $130 calls on POT ahead
of the BHP bid. On the $20 move in underlying shares, the option position
probably increased by 100 percent to 200 percent; but now the trader/investor
must decide pretty quickly whether he should exit completely or sell another
strike above that which is owned.
If the trader fails to take prompt action on such a move, the volatility is likely to
bleed out rather quickly, and then theres that pesky time decay. In other words,
the holder of the option really needs that white knight to step up quickly, as the
clock is ticking and the option decay accelerating.
This is why we emphasize taking profits quickly on option trades, at least 50

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Chapter 2 Case Studies in Trading Managing Risk In Bidding Wars

percent on any double in naked calls or spreads. We then set a stop. (If youre
trading through tradeMONSTER you can have the platform set the exit at the
next 50 percent.) As a rule of thumb, I close the remaining 50 percent if the
option pulls back to under 10 percent of where I sold the first tranche.
Example: I buy a call (or spread) for $1.25 and, as the stock moves in my
direction, the option or spread expands to $2.50--a 100 percent profit. At
that point I sell half my holdings. With the other 50 percent, I hold on for
more.
If the rally (calls) or selloff (puts) fails, then Id automatically exit the remaining
50 percent at $2.25. If you manage your risk the same way--dont forget to cut
your losses at 50 percent--I think youll be a successful trader for years to come.
Leave the greater fool trades to the newbies. -- J.N.

Time decay
is why we emphasize
taking profits quickly.

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Chapter 3 Core Concepts Greeks

THE GREEKS
Option prices can change due to directional price shifts in the underlying asset,
changes in the implied volatility, time decay, and even changes in interest rates.
Understanding and quantifying an options sensitivity to these various factors
is not only helpful -- it can be the difference between boom and bust.
The option greeks come from the pricing model (normally the Black-Scholes
model) that gives us implied volatility and quantifies these factors. Delta, theta,
and vega are the greeks that most option buyers are most concerned with.
Delta
Delta is a measure that can be used in evaluating buying and selling
opportunities. Delta is the options sensitivity to changes in the underlying
stock price. It measures the expected price change of the option given a $1
change in the underlying.
Calls have positive deltas and puts have negative deltas. For example, with the
stock price of Oracle (ORCL) at $21.48, lets say the ORCL Feb 22.5 call has a
delta of .35. If ORCL goes up to $22.48, the option should increase by $0.35.
The delta also gives a measure of the probability that an option will expire in
the money. In the above example, the 22.5 call has a 35 percent probability of
expiring in the money (based on the assumptions of the Black-Scholes model).
But note: This does not give us the probability that the stock price will be above the
strike price any time during the options life, only at expiration.
Delta can be used to evaluate alternatives when buying options. At-the-money
options have deltas of roughly .50. This is sensible, as statistically they have a
50 percent chance of going up or down. Deep in-the-money options have very
high deltas, and can be as high as 1.00, which means that they will essentially
trade dollar for dollar with the stock. Some traders use these as stock substitutes,
though there are clearly different risks involved.

How We Trade Options

Delta

Gamma

Rho

Theta

Vega

Strike

1.00

0.00

0.00

0.00

0.00

20.00

1.00

0.00

0.00

0.00

0.00

22.50

1.00

0.00

0.00

0.00

0.00

25.00

0.77

0.06

0.02

-0.02

0.03

27.50

0.73

0.11

0.02

-0.01

0.03

29.00

0.61

0.12

0.02

-0.01

0.04

30.00

0.49

0.13

0.01

-0.01

0.04

31.00

0.13

0.11

0.01

-0.01

0.04

32.50

Delta measures sensitivity to changes in the underlyings price

Deep out-of-the-money options have very low deltas and therefore change very
little with a $1 move in the underlying. Factoring in commissions and the bid/
ask spread, low delta options may not make a profit even despite large moves
in the underlying. Thus we see that comparing the delta to the options price
across different strikes is one way of measuring the potential returns on a trade.
Option sellers also can use the delta as a way to estimate the probability that
they will be assigned. Covered call writers usually do not want to be assigned
and so can use the delta to compare the probability with the potential return
from selling the call.
Advanced traders often use delta neutral strategies, creating positions
where the total delta is close to zero. The idea is these positions should profit
regardless of moves up or down in the underlying. This approach has its own
risks, however, and generally requires frequent adjustments to remain deltaneutral.
To review, delta is the options sensitivity to the underlying price. The delta tells
us how much an options price will change with a $1 move in the underlying.
At-the-money options have a delta of roughly .50 and therefore will change
roughly $.50 for every $1 change - up or down - in the underlying stock.
Theta
Theta is the options sensitivity to time. It is a direct measure of time decay,
giving us the dollar decay per day. This amount increases rapidly, at least in

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Chapter 3 Core Concepts Greeks

terms of a percentage of the value of the option, as the option approaches

expiration. The greatest loss to time decay is in the last month of the options
life. The more theta you have, the more risk you have if the underlying price
does not move in the direction that you want.
Option sellers use theta to their advantage, collecting time decay every day.
The same is true of credit spreads, which are really selling strategies. Calendar
spreads involve buying a longer-dated option and selling a nearer-dated
option, taking advantage of the fact that options expire faster as they approach
expiration.
We can look at JDS Uniphase (JDSU) as an example. Going into earnings, the
implied volatility was highest for the May options, up at 64 percent. Theta for
the at-the-money calls was -.04 and for out-of-the-money calls was -.03. June
options had an implied volatility of 50 percent and the theta the ATM calls was
-.02 and for OTM calls was -.01.
Thus a calendar spread consisting of buying a June call and selling the May call
would give you a positive theta of +.02. Whereas simply buying a May ATM
call would give you a theta of -.04.
A JDSU May ATM call spread against an OTM call (a vertical spread: buying
ATM, selling OTM) would gives you a theta of -.01, still negative, but much
reduced.
Vega
Vega is the options sensitivity to changes in implied volatility. A rise in implied
volatility is a rise in option premiums, and so will increase the value of long
calls and long puts. Vega increases with each expiration further out in time.
Gamma
The gamma metric is the sensitivity of the delta to changes in price of the
underlying asset. Gamma measures the change in the delta for a $1 change in
the underlying. This is really the rate of change of the options price, and is most
closely watched by those who sell options, as the gamma gives an indication of
potential risk exposure if the stock price moves against the position.

How We Trade Options

Rho
Rho is the options sensitivity to changes in interest rates. Most traders have
little interest in this measurement. An increase in interest rates decreases an
options value because it costs more to carry the position.
Using the Greeks to Buy a Call
Buying stock is a relatively easy process. If you think it is going up, you buy it.
But when using options, there are several additional layers of complexity and
decisions to be made - what strike?, which expiration? We can use the Greeks
to help us make these decisions.
First we can look at the delta. The at-the-money call will have a delta of .50. This
tells us two things. One, the option will increase (or decrease) by $.50 for every
$1 move in the underlying stock. If a stock is trading for $25 and the 25 strike
call (delta of .50) is trading for $2, then if the stock goes to $26, then the option
should be worth roughly $2.50.
Out-of-the-money calls will have a delta of less than .50 and in-the-money calls
have a delta greater than .50 and less than 1.
Two, the delta tells the probability of expiring in the money. A deep-in-themoney call will have an option close to 1, meaning that the probability that it
will expire in the money is almost 100 percent and that it will basically trade
dollar for dollar with the stock.
Theta is greatest for the near-term options and increases exponentially as
the call approaches expiration. This works against us in buying short-dated
options. It also gives us the least amount of time for our position to work out.
Buying longer-term options - at least two to three months longer than we plan
on holding the option - usually makes sense from this perspective.
We must balance this out with the vega of the call. The further out in time you
go out, the higher the vega. The practical import of this is that if you are buying
options with higher implied volatility (often the case before earnings, or when
professional money managers are purchasing in big blocks), you have more
exposure using those longer-dated options.

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Chapter 3 Core Concepts Greeks

So, we are still left with the question of which option to buy. The answer, as
with most things, is which one will give you the most bang for the buck. First,
for any given underlying, look for the option with the lowest implied volatility.
This will have the lowest relative theta and vega exposure, and will be the best
return on investment.
The next step is to do a comparison of the delta, theta and vega relative to
the actual options price. Deep-in-the-money calls have the highest delta and
lowest theta and vega, but they are probably not the best compared to the price
of the option. They also have the most total capital tied up and thus at risk.
Far out-of-the-money options, on the other hand, can also have low vega and
theta, and always have a low delta, but again, those values may not be the best
relative to the price of the option. And their probability of profit is very low.
Near the money options, two to three months out (depending on how long
you want to hold the option) usually provide the best relative delta, theta, and
vega compared to the price of the option - the most bang for the buck. Most
option traders do not do this much analysis to just buy a call, and that is exactly
the reason that doing so can make you a more profitable trader.
SUMMARY
The Greeks are risk measures that can help you choose which options to
buy and which to sell. With options trading you must have an idea of
the direction of the underlying as well as a view of the direction of implied
volatility, and then factor in the timing.
The Greeks help you tailor your strategy to your outlook. Spreads, for
instance, can help option buyers reduce theta and vega risk.
Understanding the Greeks gives you even more of an edge in this zero
sum game of options trading.