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    Handout # 3: Marketing Information Systems And: The Sales Order Process

    Uploaded by

    Bube Simonovic
    This document provides information about a business information systems course at SEEU during the spring 2015 semester. The session objectives are to describe the inefficient unintegrated sales processes at Fitter Snacker, explain how integrated systems increase efficiency and profits, and discuss sales and distribution in SAP ERP. Students are assigned readings from the textbook and exercises including writing a memo about information flow issues at Fitter Snacker and explaining how ERP systems give management control.

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    Handout # 3: Marketing Information Systems And: The Sales Order Process

    Uploaded by

    Bube Simonovic
    169 views3 pages
    This document provides information about a business information systems course at SEEU during the spring 2015 semester. The session objectives are to describe the inefficient unintegrated sales processes at Fitter Snacker, explain how integrated systems increase efficiency and profits, and discuss sales and distribution in SAP ERP. Students are assigned readings from the textbook and exercises including writing a memo about information flow issues at Fitter Snacker and explaining how ERP systems give management control.

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    This document provides information about a business information systems course at SEEU during the spring 2015 semester. The session objectives are to describe the inefficient unintegrated sales processes at Fitter Snacker, explain how integrated systems increase efficiency and profits, and discuss sales and distribution in SAP ERP. Students are assigned readings from the textbook and exercises including writing a memo about information flow issues at Fitter Snacker and explaining how ERP systems give management control.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    169 views3 pages

    Handout # 3: Marketing Information Systems And: The Sales Order Process

    Uploaded by

    Bube Simonovic
    This document provides information about a business information systems course at SEEU during the spring 2015 semester. The session objectives are to describe the inefficient unintegrated sales processes at Fitter Snacker, explain how integrated systems increase efficiency and profits, and discuss sales and distribution in SAP ERP. Students are assigned readings from the textbook and exercises including writing a memo about information flow issues at Fitter Snacker and explaining how ERP systems give management control.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Course: Business Information Systems

    Study Program: Business Informatics, 6th Semester


    SEEU, Spring Semester, 2015

    Handout # 3: Marketing Information Systems and


    the Sales Order Process
    Session Learning Objectives

    Describe the unintegrated sales processes of the fictitious Fitter Snacker company

    Explain why unintegrated Marketing and Sales information systems lead to company-wide
    inefficiency, higher costs, lost profits, and customer dissatisfaction

    Discuss sales and distribution in the SAP ERP system, and explain how integrated data
    sharing increases company-wide efficiency

    Session Readings

    Chapter 3, Marketing Information Systems and the Sales Order Process .

    EXERCISES

    1. Assume you are a new summer intern at Fitter Snacker, working directly under the CIO. Your
    first job is to write a memo describing the poor information flow between three functional
    areas in the company: Marketing and Sales, Accounting and Finance, and Supply Chain
    Management. Focus on the lack of information flow to and from Marketing and Sales, in
    particular.

    2. A CIO of a major pharmaceutical company once stated that the reason the corporation used
    ERP systems could be summed up in one word: control. How does an ERP system give
    management control?
    3. Identify and explain at least three key terms given at the end of the chapter with which you
    were not familiar before, or that you deem more important for this lesson.
    ANSWERS:
    2. It gives control by having all the people that work in the company work in unison.

    QUICK QUIZ

    1. Individual information systems for each functional area in a company are known as:
    a. silos
    b. bagpipes

    c. youtubers
    d. separated systems

    2. The observation that the number of transistors built onto a computer chip doubles every
    18 months is known as:
    a. Moores Law
    c. Doubletake
    b. Gates Prophesy
    d. Acceleration

    3. When a piece of equipments capacity is exceeded, its capacity can be increased by


    adding new hardware. This is commonly known as:
    a. adaptability
    c. scalability
    b. middleware
    d. computability
    4. ____ software allows a plant manager to plan production and raw materials requirements
    by working backward from the sales forecast.
    a. DBMS
    c. MRP
    b. EDI
    d. EFT
    5. The direct computer-to-computer exchange of standard business documents is known as:
    a. MRP
    c. EDI
    b. e-mail
    d. DDS
    6. Software ____ are individual programs that can be purchased, installed, and run separately,
    but extract data from the common database.
    a. nodes
    c. modules
    b. chunks
    d. tidbits

    7. In ______, third-party software companies are encouraged to develop add-on software


    products that can be integrated with existing software.
    a. open architecture
    c. integrated pieces
    b. clip-ons
    d. piecemeal nodes
    8. Old information and computer systems are known as ______.
    a. dinosaurs
    c. legacy systems
    b. passe systems
    d. relics

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