Nonaka, I. and Takeuchi, H. (1995)
Nonaka, I. and Takeuchi, H. (1995)
Nonaka, I. and Takeuchi, H. (1995)
COMPANY
Why are Japanese companies so successful? The authors Ikujiro
Nonaka and Hirotaka Takeuchi proposed an answer using their theory
of "Organisational Knowledge Creation", i.e. the capability of a company
as a whole to create new knowledge, disseminate it through the
organisation and embody it in products, services and systems. This,
according to the authors, is the key to the manner in which Japanese
companies innovate continuously.
To understand the success of Japanese companies, one must understand the
environment in which these companies underwent before their transformation. As they
were neither dominant players nor successful companies, they did not acquire the
usual complacency and arrogance that plagued their successful counterparts such as
IBM and General Motors. Japanese firms turned to organisational knowledge creation
because of the crises they faced. They existed in an environment where they were
constantly forced to abandon what was once considered successful, and where the only
certainty was uncertainty itself. Being vulnerable, they were sensitive to the changes
taking place around them. This, it seems, is a trait of successful companies.
"A more fundamental need is to understand how
organisations create new knowledge that makes (new)
creations possible." (p50)
Title:
Author:
Publisher:
Year:
1995
Reviewer:
Due to the uncertainty of the future, Japanese companies had to turn to resources
outside the organisation for new knowledge and insights. The socio-cultural and
linguistic differences between Japan and the western world resulted in their contrasting
approaches to knowledge creation. The western philosophy of knowledge, termed as
explicit knowledge by the authors, had been grounded on manuals and printed
materials, whilst the Japanese practiced a tacit form of knowledge creation.
Tacit knowledge cannot be communicated through manuals or theories. Instead, it is
best communicated through experience. This can be achieved by harvesting
knowledge from the company's employees - knowledge they gained through
experience, and knowledge linked to their mental schemas, for instance, attitudes and
beliefs. Individuals' ideas are highly valued in Japanese companies, and these
suggestions and improvements are judged based on their merits, and not by the
seniority or standing of the individuals in the company. The authors argued that it is
the use of such tacit knowledge that enabled Japanese companies to break the mould
and produce repeated innovations for competing in the international market.
Tacit Knowledge
Explicit Knowledge
(Objective)
Knowledge of experience
(body)
Knowledge of rationality
(mind)
Simultaneous knowledge
(here and now)
Sequential knowledge
(there and then)
Analog knowledge
(practice)
Middle-Up-Down
In this book, the authors also introduced a revolutionary management system, known
as the Middle-up-down management process. It emphasises the role of middle
managers who partake actively in knowledge creation through a spiral conversion
process involving both the top and front-line employees, since they serve as strategic
knots that bind the two. This new system, they reasoned, is most suitable because it
produces an environment conducive for tacit knowledge creation. It is an integration of
the top-down and bottom-up management models that enables the creation and
accumulation of knowledge at the individual level.
Top-Down
Bottom-up
Middle-up-down
Who
Agent of
Knowledge
creation
What Accumulated
knowledge
Where Knowledge
Storage
How Organisation
Top management
Explicit
Computerised
Incarnated in
database/manuals individuals
Hierarchy
Project Team
and informal
network
Communication Orders/instructions Self-organising
principle
Tolerance for
ambiguity
Chaos/fluctuation
not allowed
Weakness
High dependency
on top
management
Organisational
knowledge base
Hierarchy and
task force
(hypertext)
Dialogue and use
of
metaphor/analogy
Chaos/fluctuation Create and
premised
amplify
chaos/fluctuation
Cost of
Human
coordinating
exhaustion, cost
individuals
of redundancy