I.

Executive Summary
Brief description of product or service:
Our Healthy Temptation (HT) Cupcakes bring good intentions to your body.
This healthy cupcake lightens up your sweet tooth but doesnt hurt your
shape. It gives whats best for you. Incorporating the adaptability factor, our
company will cater to customers who require special needs such as glutenfree and sugar-free diets. HT also believes that customers can have great
tasting organic baked cupcakes if the right attention is paid to sourcing,
recipes and consistent quality.
Define target market:
HT embraces diversified target markets who are the growing learners and
other people who care about their fitness and wellness in CPU. They can take
our product for a better day and healthy life by trusting our cupcakes.
Competitive Advantage:
We have a distinctive way of presenting our packaging and pre-emptive
ingredients because we used the best ingredients good for our body and plus
it is very affordable.
Positioning Statement:
To all healthy food lovers out there, our Healthy Temptation Cupcake, is to
give you the best ingredients and the most delicious cupcake without giving
you bad health but a better one and to fill up your energy as you start a
wonderful day a head!
Anticipated sales and market shares:
We anticipate 120-360 of our Healthy Temptation Cupcakes to be sold to our
target market on a daily basis (Monday-Friday). We, as a thoughtful
company, would like to sell this as much as we can to help CPU or even,
maybe, the world to have a healthy living constituents through our product.
Generated sales-cost of production= Profit
(Php20 X 120) = 2400 1404 = Php996
(Php20 X 360)= 7200 1872 =Php5328

Profit ranges from Php996-Php5328 for only a day sale. If these figures will
be consistent the profit can maximize to Php106, 560 for only a month and
Php1, 278,720 for a year.
*the above figures are merely estimated
II. Market and Situation Analysis
Economic Environment:
Healthy Temptation (HT) will strongly serve on Central Philippine University
where great number of persons has a higher level of discretionary
income/allowance and willing to invest in premium products where their
money can really be worth it from the packaging to the best ingredients.
Social Environment:
The targeted customers know that healthy food tastes as good as, or better,
than conventionally grown good, and believes that there does not need to be
any difference between eating what is good for the environment and eating
what is healthy. They would look for organic labels and be more inclined to
buy from socially conscious brands elsewhere.
Competitors:
There will be not much of a competitor since there still no healthy cupcake
house and the like inside the university that primarily focuses on healthy
cupcake industry and its nutritional value. Mostly the canteens and dining
halls only offer banana cakes, carrot cakes and brownies which are in part, at
least thereof unhealthy ones.
Technological Environment:
Facebook, twitter and instagram accounts for HT can certainly attract more
customers than competitors do. Usually canteens do not do these so, getting
in with the social media can greatly help the company to capture the hearts
of the customers especially the Generation X and Y.
Industry Environment:
HT chooses the Generations X and Y to be their customers those who are
born from 1965 to 2000. Most of them usually watch over their food intakes
especially sweets. They are actually considered as the family-oriented and
gadget society and tend to grab products which are worth paying for and

they try to fit in a certain group. And now choosing healthy, means being
wise, being trendy and being IN!
SWOT Analysis
Strengths:
-nutritional value of the product
-fresh approach to healthy living
-competitive pricing
-limited start up risk
-social media presence
Weaknesses:
-newbie in the market
-less experience in the business world
-skill in marketing our product is minimal
Opportunities:
- Possible acceptance of special orders for special occasions
-Ability to develop more healthy cupcakes
-acquisition of additional rounds of capital
-expansion of the business
-green technology will improve the companys image
Threats:
-increase commodity prices
-substitute products
-can be copied by competitors
-experience of the competitors

III. Market Segmentation

Consumer Profile
The HTs average client will be the high school, college students and healthconscious customers who primarily share common traits like their eating
lifestyle and budget/allowance on hand.
Geographic Environment:
HT would like to open its first stall in the Uy Building since its the common
ground of almost all the Centralian especially when it comes to snacks.
Demographic Environment:
The target market shares the following characteristics:
Gender: Female/Male
Status: Single, Married, Widow
Occupation: Student/Faculty
Educational level: High school, college, graduates
Race: Asian
Generation: X and Y generation
Nationality: Filipino, Korean, Japanese, others
Behavioral Environment:
Occasion: Regular occasion and special occasions (birthdays, anniversaries,
Valentines Day, Christmas and the like)
Benefit: High Quality Healthy cupcakes (sugar-free, gluten-free and rich in
Vitamin C)
Attitude towards the product: Positive

IV. Objectives

Mission Statement:
Healthy Temptation aims to bring healthy delicious cupcake to the masses.
We do this through baking incredible cupcakes, and raising the profile of a
centralian diet.
Objectives:
1. Continuously strive on learning new techniques, bringing a cupcake
that is healthy and suits the needs of our body.
2. Put a smile on the face of everyone who walks through our door,
making their day brighter, one cupcake at a time.
3. Show love and care in all our action and strive to sweeten as many
lives as possible within the first twelve months.
4. Offer a product that is different in some special way to increase our
competitive advantage. Selling cupcakes that are tastily and easy to
carry packaging.
V. Strategies and Tactics
1. (Product): Our product is a high-quality, organic dessert that is
extremely adaptable to both special events, and to the special dietary
needs of our customers. Each cupcake purchased is accompanied with to
a healthy living because of its gluten-free, sugar-free and Vitamin C
features.
2. (Price): the prices of our cupcakes are Php20 each which includes the
product, and the packaging.
3. (Place): Healthy Temptation will market its products adaptability and
its utility adaptability in the Uy Building in the third stall at the right from
the entrance of the building and if the company is able to raise great
capital it can have its expansion in the Dining Hall and High School
Canteen too.
4. (Promotion): Our current promotional plans include but are not
limited to:
*Posted flyers around the campus
*Online pages to introduce the product
*Free taste samples
VI. Budget Control

Quantity
6
2(3 oz)
1kg
350 g
1 can
2(25g)
50g
3
1(100ml)
2
30 sheets

Item
Eggs
Cupcake liners
sugar
All purpose flour
Coconut milk
Cocoa powder
oil
banana
Peanut butter
carrots
Paper
(packaging)

Price
6.67
25
59.50
21.50
56.50
34.75
15.50
12
28.75
18.89
1.76

Total
40.02
50
59.50
21.50
56.50
69.50
15.50
36
28.75
37.78
52.80

Total: 468
With this amount the company had able to produce 40 cupcakes.
So, to have 120 cupcakes (minimum number of unit) Php1404 will be
incurred. For 360 cupcakes (maximum) Php1872 will be spent.
Contingency Plan
Healthy Temptation will be keen enough to observe closely the following
areas:
-Monthly and annual review of revenue
-Monthly and annual review of expenses
-Client feedback
- Continually test cupcake flavors
- Check qualities of cupcakes every time
-Test new flavors quarterly
- Remove a cupcake from the menu if it does not sell well within 4 months.
To achieve all the desired goals and control budget all the strategies will be
kept in mind for implementation.

Healthy Temptation Cupcake

(Marketing Plan)
Output in Marketing 12

Submitted to: Miss J. Catadman

(Marketing 12 Professor)

Humbly submitted by:

Marimar Baylosis
Febbie Rose Castellano
Katherine Mae Cerebo
Charmy Grande
Jannette Hilario
Mion Kim
BS Accountancy 1