The document lists many current and former brands owned by Procter & Gamble. It includes sections on brands that generate over $1 billion in annual sales, other current brands, divested brands, and discontinued brands. The document provides a detailed overview of the variety of products P&G markets.
The document lists many current and former brands owned by Procter & Gamble. It includes sections on brands that generate over $1 billion in annual sales, other current brands, divested brands, and discontinued brands. The document provides a detailed overview of the variety of products P&G markets.
The document lists many current and former brands owned by Procter & Gamble. It includes sections on brands that generate over $1 billion in annual sales, other current brands, divested brands, and discontinued brands. The document provides a detailed overview of the variety of products P&G markets.
The document lists many current and former brands owned by Procter & Gamble. It includes sections on brands that generate over $1 billion in annual sales, other current brands, divested brands, and discontinued brands. The document provides a detailed overview of the variety of products P&G markets.
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List of Procter & Gamble brands
From Wikipedia, the free encyclopedia
This list needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (December 2010) Procter & Gamble (P&G) is a multi-national consumer goods corporation of American origin with many brands.
Contents
1 Brands with net sales of more than US$1 billion annually
2 Other current brand details
3 Divested brands
4 Discontinued brands
5 By product type o 5.1 Cosmetics o 5.2 Dishwashing o 5.3 Feminine hygiene o 5.4 Foods o 5.5 Haircare o 5.6 Healthcare products o 5.7 Household o 5.8 Laundry detergents o 5.9 Skin care
6 References
Brands with net sales of more than US$1 billion annually
According to the 2011 Annual Report and P&G Corporate Newsroom:
Ariel laundry detergent
Bounty paper towels, sold in the United States and Canada (sold as "Plenty" in the United Kingdom)
Braun, a small-appliances manufacturer specializing in electric razors, coffeemakers,
toasters, and blenders
Charmin bathroom tissue and moist towelettes
Crest toothpaste
Dawn dishwashing detergent
Downy fabric softener and dryer sheets
Febreze odor control
Fusion blade cartridge and razors.
Gain laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid
Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and antiperspirant
Head & Shoulders shampoo
Lenor fabric softener and dryer sheets
Olay personal and beauty products
Oral-B inter-dental products, such as Oral-B Glide
Pampers & Pampers Kandoo disposable diapers and moist towelettes
Pantene haircare products
SK-II beauty products
Scope mouthwash
Tide laundry detergents and products
Vicks cough and cold products
Wella hair care products
Other current brand details
This list is incomplete; you can help by expanding it.
High Endurance body washes, deodorants by Old Spice
Hugo Boss perfume
Infacare baby wash
Ivory soap
Joy dishwashing liquid
Lacoste colognes
Luvs disposable diapers
Max Factor cosmetics
Metamucil bulk fiber supplement
Mr. Clean household cleaning products
Natura Pet Products brands, which include Innova, Evo, California Natural, Karma, Healthwise and Mother Nature
Nice 'n Easy hair color product
Nicky Clarke hair products
Old Spice colognes, deodorants, body washes, body sprays
Puffs tissues
Safeguard soaps
Sebastian Professional hair products
Secret deodorant, body sprays
Silvikrin haircare products
SK-II beauty products
Swiffer cleaning products
Tampax feminine care products
Tip laundry detergent
Viakal cleaning products
Wash & Go haircare
Zirh skin care
Divested brands Brands owned by Procter & Gamble in the past, but since divested:
Actonel (pharmaceutical division was spun off into Warner Chilcott in 2009)
Aleve, naproxen sodium(NSAID) drug,[1] acquired by Bayer in 1997
Asacol
Attends, a line of incontinence and sanitary products. Sold to PaperPak in 1999.
Biz Originally an enzyme-based laundry pre-soak, later a detergent booster, then an allfabric bleach, sold to Redox Brands in 2000
Chloraseptic, throat medicine and lozenges sold to Prestige Brands.
Cinch, an all-purpose glass and surface cleaner, was sold to Shansby Group, a San Francisco investment firm, later acquired by Prestige Brands.
Clearasil, over-the-counter acne medicine sold to Boots Healthcare.
Coast, bar-soap brand sold to Dial Corporation in 2000. Dial now owned by Henkel
Comet, long-time P&G brand of cleanser owned now by Prestige Brands
Crisco (vegetable oil and shortening) sold to The J.M. Smucker Company
Crush/Hires/Sun Drop carbonated soft drinks (sold to Cadbury Schweppes in late 1980s)
Dantrium, sold to JHP Pharmaceuticals and SpePharm
Dryel home dry-cleaning kit sold to The OneCARE Company.
Duncan Hines packaged cake mixes, sold to Aurora Foods (now Pinnacle Foods) in 1998
Duracell batteries and flashlights
Fit, a fruit and vegetable cleaning wash, licensed to HealthPro Brands in January 2004
Folgers coffee was acquired by The J.M. Smucker Company based in Orrville, Ohio in June 2008.
Frymax shortening (sold to ACH in 2001)
Hawaiian Punch, now owned by Dr Pepper/7up
Infusium 23 (shampoos/conditioners), sold to Helen of Troy Limited's Idelle Labs unit in
March 2009
Jif (peanut butter)--divested by Procter & Gamble in a spin-off to their stockholders,
followed by an immediate merger with The J.M. Smucker Company in 2002
Lava, sold to WD-40 in 1999
Lilt Home Permanents, Including "Push Button" Lilt, The First "Foam-In" Home Permanent In A Can. Sold To Schwartzkopf/DEP in 1987, later discontinued
Millstone coffee was acquired by The J.M. Smucker Company as part of its Folger's coffee acquisition in Orrville, Ohio in June 2008.
Monchel, a beauty soap
Noxzema, a skin cream and beauty products line, sold to Alberto-Culver in 2008
Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946.
Pert Plus, introduced in 1987 as the first "2-in-1" shampoo incorporating conditioner in one bottle. It was the market leader in 1992 with a 10.1 percent share. Now in a "declining stage", sold to Innovative Brands, LLC in July 2006. The original Pert was introduced in 1979, but declined to less than 2% before Pert Plus turned it into a 2-in-1 product.
Prell shampoo, sold to Prestige Brands International in 1999
Primex shortening (sold to ACH in 2001)
Pringles potato chips sold to Kellogg Company in June 2012[2]
Pur (brand), a brand of water filtration products. The brand as acquired from Recovery Engineering, Inc. in 1999 for approximately US$213 million. P&G sold Pur to Helen of Troy in January 2012 for an undisclosed amount.[3]
Royale (Canada), a brand of toilet paper. The original product was merged into the Charmin brand; Irving Tissue then acquired the trademark and re-introduced the brand on its own products.
Salvo, a brand of detergent tablets which was sold from the early 1960s up to circa 1974[4]
Spic and Span, now owned by The Spic and Span Company, a division of Prestige Brands
Star Margarine and Dari Creme, originally from P&G Philippines, was sold to San Miguel Corporation in 1994.
Sunny Delight orange drink, spun off in 2004
Sure, anti-perspirant/deodorant line was sold in October 2006 to brand-development firm
Innovative Brands
ThermaCare brand heat wraps, sold to medical company Wyeth in 2008
Thrill, a peach-scented brand of dishwashing liquid, discontinued after 1973.
Top Job all-purpose cleaner, merged into the Mr. Clean brand in 1990
Vizir, was a detergent, mostly sold in Europe
Whirl butter flavored oil (sold to ACH in 2001)
Wondra, a brand of hand lotion discontinued in 1989
Zest deodorant body bar and body washes, sold to High Ridge Brands Co. on January 4, 2011[5]
Discontinued brands This section does not cite any references or sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. (July 2013) Brands owned by Procter & Gamble in the past, but since phased out:
Agro Laundry Soap
Banner, Summit, and White Cloud toilet tissues were merged with the company's best known bathroom tissue, Charmin. White Cloud is now sold exclusively in Walmart stores in the U.S.
Big Top, a brand of peanut butter before Jif made its debut.
Blossom, a facial soap
Bonus, a brand of laundry detergent that had towels in every box; last made in 1977.
Chipso, flaked and granulated soap, last made in the early-mid-1940s.
Citrus Hill, orange juice drink last made in 1992
Dash, laundry detergent, last made in 1992 in the US, it's still present in the European market, it's one of Italy's leading brands of laundry detergents. Citation: Wikipedia Italian[6]
Drene (a.k.a. Special Drene, Royal Drene), liquid shampoo. First shampoo made from synthetic detergent.
Duz, a powdered laundry soap and later, a powdered laundry detergent which had glassware and plates in each box; last made in 1980.
Encaprin, coated aspirin[1]
Fling, a disposable dishcloth brand.
Fluffo, golden yellow shortening sold mid-1950s to early 1960s.
Fresco bath soap
Gleem toothpaste last made in 2014. Procter and Gamble plans to sell the Gleem formulation under the brand name Crest Fresh and White.
Hidden Magic, an aerosol hair spray dubbed "the Titanic of the hair-spray business", sold in mid-1960s
High Point instant decaffeinated coffee, which had Lauren Bacall in its commercials; produced to 1986.
Ivory Flakes, P&G's first soap packaged in boxes, sold from 1910 to 1977.
Monchel beauty soap
OK, economy bar & packaged laundry soap.
P&G White Laundry Soap, a white bar soap made during World War I and World War II that temporarily replaced P&G White Naphtha Soap when naphtha was used for the war effort.
P&G White Naphtha Soap, a white naphtha bar soap used for washing the laundry and dishes.
Pace & SELF "No-Lotion" home permanents[citation needed][7]
Physique hair care line (shampoos, conditioners, styling aids), phased out c. 2005
Pin-It, pin curl home permanent, sold mid-1950s.
Purico
Puritan oil (the first brand to sell canola oil, later merged into the Crisco oil brand)
Rely, super-absorbent tampons in production from 1976 to 1980. It was pulled off the market during the TSS crisis of the early 1980s.
Salvo, the first concentrated tablet laundry detergent, which was discontinued c. 1974; later a dish detergent (sold in the U.S. 2004-2005; it is still sold in Latin America)
Selox, puffed soap sold in 1920s and 1930s.
Shasta, a cream shampoo sold late 1940s-mid-1950s.
Solo, a liquid laundry detergent with fabric softener that was later merged into the Bold brand.
Star Soap & Star Naphtha Soap Chips
Stardust dry chlorine bleach (extensively test-marketed during the 1960s)
Sunshine Margarine
Teel, a liquid dentifrice sold late 1930s to late 1940s.
Thrill dishwashing liquid last made in 1973
Torengos, a stackable, triangular-shaped, corn-based snack chip sold 2001-2003
Venus Shortening
Wondra lotion for dry skin. There were many formulas. (The first major brand to use "silicones") Last made in 1989.[citation needed]
By product type Cosmetics
Max Factor cosmetics (purchased from Revlon in 1991)
Scope mouthwash
Wella cosmetics (acquired a controlling interest in 2003)
Covergirl cosmetics acquired from Noxzema Chemical Company in 1989
Dishwashing
Dawn dishwashing liquid
Joy dishwashing liquid
Feminine hygiene
Alldays feminine hygiene products
Always feminine hygiene products
Naturella feminine hygiene products
Tampax tampons
Whisper feminine hygiene products
Foods
DariCreme margarine
Folgers coffee and related products (sold to The J.M. Smucker Company in 2008)
Frymax shortening (sold to ACH in 2001)
Iams cat and dog foods
Jif peanut butter (sold to The J.M. Smucker Company in 2001)
Mayon cooking oil
Primex shortening (sold to ACH in 2001)
Pringles potato crisps (sold to Kellogg's in 2012)
Purico shortening
Star margarine
Sunshine margarine
Victor shortening
Whirl butter flavored oil (sold to ACH in 2001)
Haircare
Ascend hair care products
Aussie hair care products
Balsam hair coloring (part of Clairol)
Clairol hair care products
Herbal Essences hair care products (part of Clairol)
Head & Shoulders shampoo
Nice 'n Easy hair coloring (part of Clairol)
Natural Instincts hair coloring (part of Clairol)
Pantene hair care products (purchased from Hoffmann-La Roche in 1985)
Perfect Lights hair coloring (part of Clairol)
Prell shampoo and conditioner
Rejoice haircare products
Vidal Sassoon haircare products (purchased in 1984 from Vidal Sassoon)
Wash & Go haircare products
Healthcare products
Align probiotics
Crest toothpaste
Metamucil laxative/fiber supplement (acquired from G. D. Searle & Company in 1985)
New Chapter dietary supplements
Pepto-Bismol over-the-counter drug for minor digestive system upset (acquired as part of Norwich Eaton Pharmaceuticals in 1982)
Prilosec OTC
Thermacare
Vicks cough and cold products
Household
Mr. Clean household cleaners
Pampers disposable diapers
Luvs disposable diapers
Laundry detergents
Agro laundry detergent - discontinued[when?]
Ariel laundry detergent
Bonus laundry detergent - discontinued[when?]
Bonux laundry detergent
Dash laundry detergents
Daz laundry detergent
Downy fabric softener
Era laundry detergent
Gain laundry detergent
Ola laundry soap
PMC laundry soap
Tide laundry detergent
DYNAMO laundry detergent
Skin care
Camay bar soap
Fresco bar soap
Ivory bar soap
Lava bar soap (sold to Block Drug in 1999, later to WD-40)
Moncler bar soap
SK-II
Olay skin care products (acquired in 1985 as part of Richardson-Vicks Inc.)
Old Spice aftershave, skin care and hair care products (acquired from Shulton, Inc. in 1990)
Perla bar soap
Safeguard bar soap
Secret antiperspirants and deodorants
References 1. Olmos, David R. (June 17, 1994). "Release of New Pain Reliever Spurs Analgesics Marketing War". Los Angeles Times (Los Angeles). "Bidding Farewell To A P&G Original". Procter & Gamble Newsroom. May 31, 2012. Retrieved October 27, 2013. http://www.businessweek.com/ap/financialnews/D9S1G9Q80.htm "Selling Detergents One Load at a Time". Chemical & Engineering News. January 23, 2012. Retrieved October 27, 2013.
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