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"Marketing Strategies of Rolex ": Shri Vile Parle Kelvani Mandal's

This document is a project report submitted by Raihaan Esmail to the University of Mumbai for their Master of Commerce program. The report evaluates the marketing strategies of Rolex. It includes an evaluation certificate signed by internal and external examiners, a declaration by the student, and acknowledgements. The contents include an introduction, history of Rolex, marketing mix for India and overseas markets, market analysis, and conclusion.

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Daniel Carroll
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130 views5 pages

"Marketing Strategies of Rolex ": Shri Vile Parle Kelvani Mandal's

This document is a project report submitted by Raihaan Esmail to the University of Mumbai for their Master of Commerce program. The report evaluates the marketing strategies of Rolex. It includes an evaluation certificate signed by internal and external examiners, a declaration by the student, and acknowledgements. The contents include an introduction, history of Rolex, marketing mix for India and overseas markets, market analysis, and conclusion.

Uploaded by

Daniel Carroll
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Shri Vile Parle Kelvani Mandals

Mithibai College of Arts,, Chauhan Institute of Science &


Amrutben Jivanlal college of Commerce and Economics
Vile Parle (West) Mumbai 400056
A PROJECT ON

Marketing Strategies of Rolex

IN THE SUBJECT

INTERNATIONAL MARKETING
SUBMITTED BY
NAME: RAIHAAN ESMAIL
ROLL NO.: 11

DIVISION: B

UNDER THE GUIDANCE OF


PROF.
TO

UNIVERSITY OF MUMBAI
FOR

MASTER OF COMMERCE PROGRAMME


(SEMESTER - III)
YEAR: 2014-15

Shri Vile Parle Kelvani Mandals


Mithibai College of Arts,, Chauhan Institute of Science &
Amrutben Jivanlal college of Commerce and Economics
Vile Parle (West) Mumbai 400056

EVALUATION CERTIFICATE
This is to certify that the undersigned have assessed and evaluated the
project on Marketing Strategies of Rolex submitted by Raihaan
Esmail, student of M.Com. Part - II (Semester III) for the
academic year 2014-15. This project is original to the best of our
knowledge and has been accepted for Internal Assessment.
Name & Signature of Internal Examiner

Name & Signature of External Examiner

College Seal

PRINCIPAL
DR. D.B. GADAKARI

Shri Vile Parle Kelvani Mandals


Mithibai College of Arts,, Chauhan Institute of Science &
Amrutben Jivanlal college of Commerce and Economics
Vile Parle (West) Mumbai 400056

DECLARATION BY THE STUDENT


I, Raihaan Esmail, student of M.Com. (Part II) Roll No.: 11 hereby
declare that the project titled Marketing Strategies Of Rolex for the
subject International Marketing submitted by me for Semester III of
the academic year 2013-14, is based on actual work carried out by me
under the guidance and supervision of PROF. . I further state that this
work is original and not submitted anywhere else for any
examination.

Place:
Date:
Name & Signature of Student

ACKNOWLEDGEMENT
First and foremost I seek the blessings of my beloved teachers who keep lot of
expectations on me and showering their infinite love for ever.
I would like to thank University of Mumbai for giving me this opportunity of
taking such a challenging project, which has enhanced my knowledge about the
Marketing Strategies of Rolex
I show my gratitude to the Principal, Vice Principal and Co-ordinator of
Mithibai College who gave me a lot of moral support and under their guidance I
was successfully able to complete my project.
And with deep sense of gratitude I would like to thank Prof.
immense help and co-operation.

for his/her

EVALUATION CERTIFICATE
DECLARATION
ACKNOWLEDGEMENT
INDEX
SERIAL NO.
1.

TOPIC
INTRODUCTION

2.

HISTORY

OF

PAGE NO.
1-11
THE 12-15

COMPANY

3.

MARKETING
FOR

INDIA

MIX 16-24
&

OVERSEAS MARKET
4.

MARKET ANALYSIS

25-36

5.

CONCLUSION

37-38

BIBLIOGRAPHY

39

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