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    BM McDonald's

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    Jessica Jimenez Salting
    McDonald's is a global fast food chain with a mission to provide great tasting food and excellent customer experiences. Founded in 1940, McDonald's now has over 36,000 locations worldwide serving burgers, fries, drinks, breakfast items, chicken sandwiches, and other local fare. McDonald's aims to serve good food quickly at an affordable price while also being socially responsible. It has expanded its menu over the years in response to trends and customer preferences. McDonald's success is due to careful product planning and efficient food preparation processes that prioritize speed, quality, and safety.

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    BM McDonald's

    Uploaded by

    Jessica Jimenez Salting
    206 views9 pages
    McDonald's is a global fast food chain with a mission to provide great tasting food and excellent customer experiences. Founded in 1940, McDonald's now has over 36,000 locations worldwide serving burgers, fries, drinks, breakfast items, chicken sandwiches, and other local fare. McDonald's aims to serve good food quickly at an affordable price while also being socially responsible. It has expanded its menu over the years in response to trends and customer preferences. McDonald's success is due to careful product planning and efficient food preparation processes that prioritize speed, quality, and safety.

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    McDonald's is a global fast food chain with a mission to provide great tasting food and excellent customer experiences. Founded in 1940, McDonald's now has over 36,000 locations worldwide serving burgers, fries, drinks, breakfast items, chicken sandwiches, and other local fare. McDonald's aims to serve good food quickly at an affordable price while also being socially responsible. It has expanded its menu over the years in response to trends and customer preferences. McDonald's success is due to careful product planning and efficient food preparation processes that prioritize speed, quality, and safety.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    206 views9 pages

    BM McDonald's

    Uploaded by

    Jessica Jimenez Salting
    McDonald's is a global fast food chain with a mission to provide great tasting food and excellent customer experiences. Founded in 1940, McDonald's now has over 36,000 locations worldwide serving burgers, fries, drinks, breakfast items, chicken sandwiches, and other local fare. McDonald's aims to serve good food quickly at an affordable price while also being socially responsible. It has expanded its menu over the years in response to trends and customer preferences. McDonald's success is due to careful product planning and efficient food preparation processes that prioritize speed, quality, and safety.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 9

    Nicole Salting & Faye Aquino

    McDonalds
    I.

    Company Overview

    1.1 Mission - To serve the community by providing great-tasting food and the most
    relevant customer delight experience
    1.2 Vision - McDonald's vision is to be the world's best quick service restaurant
    experience. Being the best means providing outstanding quality, service,
    cleanliness, and value, so that we make every customer in every restaurant smile.
    1.3 Objectives - to serve good food in a friendly and fun environment
    -

    to be a socially responsible company


    to provide good returns to its shareholders
    to provide its customers with food of a high standard, quick service and
    value for money

    1.4 History
    Date
    1940

    Event
    The first McDonald's restaurant
    Dick and Mac McDonald were brothers who opened their first restaurant. It
    was named McDonald's Bar-B-Q, and it was a drive-in with car hop service.

    1948

    A few changes to the restaurant


    After several years in business, the McDonald brothers decided it was time
    for a change. They shut down the restaurant for renovations, reopened as
    simply McDonald's without the Bar-B-Q, and served hamburgers and
    cheeseburgers instead.

    1949

    French fries and milkshakes


    After a year of serving their new menu, the brothers added a couple of
    items. Instead of potato chips they served French fries, and they also
    added milkshakes.

    1954

    A new vision
    The brothers continued happily for a few years, but their vision evolved
    into a wish for their restaurant to grow. They met a salesman named Ray
    Kroc, who would help them grow the business.
    The first new location opens

    1955
    After only a few months Ray Kroc opened the first new location for the

    McDonald brothers. It featured the now-famous golden arches.


    1958

    One hundred million burgers


    McDonald's popularity skyrocketed. In just a few years running they had
    sold their one hundred millionth burger, and before long they would have
    over 700 stores.

    1962

    Indoor seating
    When McDonald's restaurants first opened, they were drive-ins that
    featured car hops. In 1962, the first store with indoor seating was opened.

    1965

    Public stock trading


    At the mark of their 10 year anniversary, McDonald's opened their stock to
    the public. They offered shares for $22.50.

    1966

    McDonald's on TV
    Ronald McDonald the clown made his television debut in McDonald's very
    first TV commercial. He was an instant hit, and even walked in the Macy's
    Thanksgiving Day Parade.

    1967

    The first international store


    After the popularity in America, McDonald's opened its first international
    stores. Stores were opened in Canada and Puerto Rico.

    1974

    The Ronald McDonald House charity opens


    Fred Hill, a Philadelphia Eagle's football player, found himself living at the
    hospital while his son underwent cancer treatment. McDonald's stepped in
    and opened the first Ronald McDonald House to help families in similar
    situations.

    1975

    A breakfast menu is introduced


    After years of serving hamburgers, McDonald's felt it was time to expand.
    They began serving the Egg McMuffin.

    1979

    The Happy Meal


    The first Happy Meals debuted with a bang. They featured circus themed
    boxes and toys.

    2002

    McHappy Day
    McDonald's introduced World Children's Day on November 20, 2002. The
    day would be celebrated as a yearly fundraiser to benefit Ronald McDonald
    House Charities, and has raised over $170 million to date!

    2005

    Fifty years of service


    On April 15, McDonald's celebrated their fiftieth anniversary of serving
    customers. Their popularity is still evident today.

    1.5 Map/Locate

    II.

    Organization and Management

    2.1 Organizational Chart

    III.

    Products and Services

    3.1 Detailed Description of Products and Services - McDonald's predominantly


    sells hamburgers, various types of chicken sandwiches and products, French
    fries, soft drinks, breakfast items, and desserts. In most markets, McDonald's
    offers salads and vegetarian items, wraps and other localized fare. On a seasonal
    basis, McDonald's offers the McRib sandwich. Some speculate the seasonality of the
    McRib adds to its appeal. Various countries, especially in Asia, are currently serving
    soup. This local deviation from the standard menu is a characteristic for which the
    chain is particularly known, and one which is employed either to abide by regional
    food taboos (such as the religious prohibition of beef consumption in India) or to
    make available foods with which the regional market is more familiar (such as the
    sale of McRice in Indonesia, or Ebi (prawn) Burger in Singapore). In Germany and
    other Western European countries, McDonald's sells beer. In New Zealand,
    McDonald's sells meat pies, after the local affiliate partially relaunched the Georgie
    Pie fast food chain it bought out in 1996.
    3.2 Pricing Main McDonalds Menu Prices (Meat, Chicken,
    Fish)

    Price

    Big Mac

    $3.99

    Big Mac Meal

    $5.69

    2 Cheeseburgers

    $2.58

    2 Cheeseburgers Meal

    $4.69

    Quarter Pounder with Cheese

    $3.79

    Quarter Pounder with Cheese Meal

    $5.49

    Double Quarter Pounder with Cheese

    $4.79

    Double Quarter Pounder with Cheese Meal

    $6.49

    Bacon Habanero Ranch Quarter Pounder

    $4.09

    Bacon Habanero Ranch Quarter Pounder


    Meal

    $5.79

    Deluxe Quarter Punder

    $4.09

    Deluxe Quarter Pounder Meal

    $5.79

    Bacon & Cheese Quarter Pounder

    $4.09

    Bacon & Cheese Quarter Pounder Meal

    $5.79

    Filet-O-Fish

    $3.69

    Filet-O-Fish Meal

    $5.39

    Double Filet-O-Fish

    $4.69

    Double Filet-O-Fish Meal

    $6.39

    Double Cheeseburger

    $1.59

    Double Cheeseburger Meal

    $3.99

    Chicken Ranch BLT (Grilled or Crispy)

    $4.19

    Chicken Ranch BLT (Grilled or Crispy) Meal

    $5.89

    Club Chicken (Grilled or Crispy)

    $4.49

    Club Chicken (Grilled or Crispy) Meal

    $6.19

    Classic Chicken (Grilled or Crispy)

    $4.19

    Classic Chicken (Grilled or Crispy) Meal

    $5.89

    Southern Style Chicken

    $3.89

    Southern Style Chicken Meal

    $5.59

    Bacon Clubhouse Burger

    $4.49

    Bacon Clubhouse Burger Meal

    $6.19

    Premium Chicken Bacon Clubhouse (Grilled


    or Crispy)

    $4.49

    Premium Chicken Bacon Clubhouse (Grilled


    or Crispy) Meal

    $6.19

    McDonalds Chicken Chicken Menu Prices

    Price

    Chicken McNuggets

    $4.49

    Chicken McNuggets Meal

    $6.19

    Chicken McNuggets

    $5.00

    Chicken McNuggets

    $8.99

    McDonalds Salads (Chicken) Menu Prices

    Price

    Southwest

    $4.79

    Bacon Ranch

    $4.59

    McDonalds Extra value Menu Prices

    Price

    Chicken Snack Wrap (Grilled) (Chipolte BBQ)

    $1.69

    Chicken Snack Wrap (Grilled) (Honey


    Mustard)

    $1.69

    Chicken Snack Wrap (Grilled) (Ranch)

    $1.69

    Chicken Snack Wrap (Crispy) (Chipolte BBQ)

    $1.69

    Chicken Snack Wrap (Crispy) (Honey


    Mustard)

    $1.69

    Chicken Snack Wrap (Crispy) (Ranch)

    $1.69

    Iced Coffee

    $1.79

    McFlurry

    $1.79

    Cookie Tote

    $3.99

    Steak and Egg Burrito

    $1.79

    French Fries

    $1.19

    French Fries

    $1.59

    French Fries

    $1.79

    3.3 Photos -

    IV.

    Production and Process Plan

    PRODUCT PLANNING
    In McDonalds Restaurants, product planning is a key operation. It has to keep on
    adding new products to its menu so as to meet the needs of the customers as their
    needs and preferences are constantly changing. For instance, the increasing
    preference of consumers towards healthy food made the restaurant add healthier
    food items to its menu. Similarly, it has to add new products for different seasons,
    for examples, hot coffee in winter and milkshakes in summer.
    PROCESS PLANNING:
    In McDonalds restaurant, the operations manager develops and establishes the
    process of cooking food items so that food is prepared using that method which
    helps them to maintain the speed and the quality of the food. Moreover, it also
    designs processes so that the health, safety and hygiene issues are taken into
    consideration. Also, the managers keep on introducing latest equipments with the
    advancement of technology so as to bring pace, perfection and quality in the
    product.

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