Final 15 PG Essay PT 2

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Social Media and Modern Society


Since the start of 21st century, social media has rapidly taken a stronghold over much of
our lives. Social media is essentially Internet-based applications, which provide the
means to allow people to create and exchange content using digital network technologies
(boyd and Ellison,2008; Kaplan and Haenlein, 2010). The technological advancement
had given us conveniences never before experienced. Modern social media websites like
Facebook, Youtube, Instagram, Twitter have revolutionized the way in which people
communicate with family, friends, and as a whole society.
Consumption of Social Media
The activity of mass consumption and sharing of information provided by social
media is enjoyed on a global scale, allowing users from all over the world to connect to
each other. According to surveys from US Teens by the Pew Research Center:
The proportion of teens with Internet access has increased from 87% in 2004 to 95%
in 2012, and the proportion of teens engaging in some form of social media usage has
increased from 55% in 2006 to 83% in 2012 (Duggan and Brenner, 2013; Lenhart, 2012;
Lenhart et al., 2011; Madden et al.,2013; Purcell, 2012) (Booth and Harper).
Through such websites people can instantly and remotely communicate and share music
and video files, photographs, and real-time text transmissions. However, this easy access
to broadly distributed communication can come at a cost. Social media addiction and
misuse of information has been the cause of division amongst families, friends, and has
even resulted in lost romances and jobs.

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Dr. Jim Taylor, an internationally recognized authority on the psychology of childrearing, reveals in the following study the conflict between parents and teens regarding
their use of modern technology:
One study found that when the working parent arrived home after work, his or her
children were so immersed in technology that the parent was greeted only 30 percent of
the time and was completely ignored 50 percent of the time (Taylor).
Another study done on teenagers found that they view digital realms as a safe space in
which they could honestly express themselves without harsh restrictions (boyd, 2008;
Correa et al., 2010; Davis, 2011; Ellison et al., 2007; Ledbetter et al., 2011). A similar
study done with young adults revealed that this feeling of liberation provided them a
level of emotional stability which increased their quality of life (Barker, 2009; Correa et
al., 2010; Hlebec et al., 2006; Ledbetter et al., 2011; Pelling and White, 2009; Valkenburg
and Peter, 2008) (Booth and Harper).
Common Uses of Social Media
A study was conducted to determine the factors that exist in the threading of social
networking sites (SNS). The following 11 variables were yielded:

Keep in touch with current friends and old friends


Make new friends
Locate old friends
Dating quests
Learn about current events or connect globally
Share information about yourself
Post/look at pictures for academic or social functions (Bonds-Raacke and

Raacke).
The table below (Figure 1) represents the loadings for each component. The
first set of components include: post social functions, to learn about events, to
share information about yourself, for academic purposes, and to post/look at

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pictures. The variables present here are categorized as positive loadings. They are
referred to as Information Dimension. The second set of components includes 3 of
the 11 variables: keep in touch with old friends and current friends, as well as find
old friends. Positive loadings are assigned to the variables, too, and they are
referred to as the Friendship Dimension. Lastly, the third set of components
includes 3 of the 11 variables: dating purposes, make new friends, and feeling
connected. These variables are called Connection Dimension and are associated
with positive loadings (Bonds-Raacke and Raacke).
Component Loadings for Factor Analysis
Component 1: Information Dimension
Components

Loadings

To post social functions


.781
To learn about events
.694
To share information about yourself
.649
For academic purposes
.602
To post/look at pictures
.542
Component 2: Friendship Dimension
To keep in touch with old friends
.945
To keep in touch with current friends
.865
To locate old friends
.767
Component 3: Connection Dimension
For dating purposes
.839
To make new friends
.688
To feel connected
.584
Figure 1 (Bonds-Raacke and Raacke).
Effects of Social Media on Teens
A separate 2009 study done on adolescents recorded how SNS affects the collectiveself-esteem and group identification. The group identification study involved observing

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the way in which the teenagers interacted within digital social groups. Such interaction
resulted in a group bonding, or a type of fan culture, creating unity and emotional
security amongst peers. This bonding is referred to as collective bonding. (Barker, 2009;
Crocker and Luhtanen, 1990; Tajfel, 1981:255). The study revealed that teens that
connected with friends on social networking websites had a higher incident of collective
self-esteem and stronger group identification (Seo et al). Teens who used social
networking websites to start relationships with people at random reported a lower
incidence of collective self-esteem and group identification (Seo et al). The results of this
study further confirmed the significance of social identity gratifications. Social identity
gratification is the action of finding a group with which one can identify through similar
looks, mentalities, or background (Seo et al).
In addition, the survey went on to measure the level of exposure teens had to social
media (Seo et al). The survey measured participants social media use through
inquisition of the amount of time they dedicated to the following SNS: Facebook,
Twitter, YouTube, Four- square, and Myspace (Seo et al). At the time of this study
these were the most popular among SNS. Participants were recorded as having visited
them several times a day during the week and weekend (Seo et al). These were the
most popular social networking sites when the survey was in the field (Lenhart, 2012;
Lenhart et al., 2011). Participants were also asked about their thoughts in regards to
the many reasons for using social networking sites:
(i) to pass time
(ii) to communicate with friends
(iii) to learn things outside school

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(iv) to help me feel better when I am feeling down (Seo et al).
Table 1. Characteristics of survey participants (Seo et al).
Variable

Value

Count

Percent

163

67.9%

Male

77

3 2.1%

Total

240

100%

218

89.7%

Gender
Female

Education
High school student

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