Blackbook Project On IT Professional Perception On Online-Offline Shopping
Blackbook Project On IT Professional Perception On Online-Offline Shopping
Blackbook Project On IT Professional Perception On Online-Offline Shopping
To find out the factors that decides the choice of online/offline shopping.
To find out the desired mode of payment.
To find out the offers provided by online shopping.
The perception of IT professionals is analyzed by implementation of survey
methodology for which questionnaire if used as the tool and the IT professionals are
allowed to express suggestions, complaints etc. This would help the company to take
improved promotional activities.
The present study is based on collection of Primary data and Secondary data. The
data is collected by conducting a survey using questionnaires and information is also
obtained from the company and through surveys where individual opinions are
obtained.
The project study covers the IT Professionals Perception on Online Shopping with
respect to Offline shopping and the location chosen to conduct this study is Bangalore
in specifically in the IT consulting company R2 International Pvt. Ltd.
The study has following findings
IT professionals basically preferred online shopping. Most of them were general
users of online shopping.
The majority of the respondents were satisfied with the quality of goods delivered to
them against on-line order.
INTRODUCTION
The Software History has preserved and proved to be one of the largest and most
influential industries in the world today.
entrepreneurial computer software and services companies in 1950s and 1960s, and
then grew dramatically through the 1970s and 1980s to become a market force rivaling
that of the computer hardware companies, and by the 1990s had become the supplier of
technical know-how that transformed the way people worked, played and
communicated every day of their lives. The Software History Centre is working to
preserve for the future generations information about the companies, people, products,
and events that shaped the evolution of this vital industry.
Software Generations
First Generation
During the 1950's the first computers were programmed by changing the wires and set
tens of dials and switches. One for every bit sometimes these settings could be stored
on paper tapes that looked like a ticker tape from the telegraph - a punch tape - or
punched card. With these tapes and or cards the machine was told what, how and when
to do something.
To have a flawless program a programmer needed to have a very detailed knowledge of
the computer where he or she worked on. A small mistake caused the computer to
crash.
Second Generation
Because the first generation "languages" were regarded as very user unfriendly people
set out to look for something else, faster and easier to understand.
The result was the birth of the second generation languages (2GL) at the mid of the
1950's
These generation made use of symbols and are called assemblers. An assembler is a
program that translates symbolic instructions to processor instructions. But in the 1950's
there was still not a single processor but a whole assembly rack with umpteen tubes and
or relays.
A programmer did no longer have to work with one's and zero's when using an
assembly language. He or she can use symbols instead. These symbols are called
mnemonics because of the mnemonic character these symbols had (STO = store). Each
mnemonic stands for one single machine instruction.
But an assembler still works on a very low level with the machine. For each processor a
different assembler was written.
Third Generation
At the end of the 1950's the 'natural language' interpreters and compilers were made.
But it took some time before the new languages were accepted by enterprises.
About the oldest 3GL is FORTRAN (Formula Translation) which was developed
around 1953 by IBM. This is a language primarily intended for technical and scientific
purposes. Standardization of FORTRAN started 10 years later, and a recommendation
was finally published by the International Standardization Organization (ISO) in 1968.
FORTRAN 77 is now standardized
COBOL (= Common Business Oriented Language) was developed around 1959 and is
like its name says primarily used, up till now, in the business world.
With a 3GL there was no longer a need to work in symbolics. Instead a programmer
could use a programming language what resembled more to natural language. Be it a
stripped version with some two or three hundred 'reserved' words. This is the period
(1970's) were the now well known so called 'high level' languages like BASIC,
PASCAL, ALGOL, FORTRAN, PL/I, and C have been born.
Fourth Generation
A 4GL is an aid which the end user or programmer can use to build an application
without using a third generation programming language. Therefore knowledge of a
programming language is strictly spoken not needed.
The primary feature is that you do not indicate HOW a computer must perform a task
but WHAT it must do. In other words the assignments can be given on a higher
functional level.
A few instructions in a 4GL will do the same as hundreds of instructions in a lower
generation language like COBOL or BASIC. Applications of 4GL's are concentrating
on the daily performed tasks such like screen forms, requests for data, change data, and
making hard copies. In most of these cases one deals with Data Base Management
Systems (DBMS).
The main advantage of this kind of languages is that a trained user can create an
application in a much shorter time for development and debugging than would be
possible with older generation programming language. Also a customer can be involved
earlier in the project and can actively take part in the development of a system, by
means of simulation runs, long before the application is actually finished.
Today the disadvantage of a 4GL lays more in the technological capacities of hardware.
Since programs written in a 4GL are quite a bit larger they require more disk space and
demanding a larger part of the computer's memory capacity than 3GL's. But the
hardware of technologically high standard is made more available every day, not
necessarily cheaper, so in the long run restrictions will disappear.
Considering the arguments one can say that the costs saved in development could now
be invested in hardware of higher performance and stimulate the development of the
4GL's.
In the 1990's the expectations of a 4GL language are too high. And the use of it only
will be picked up by Oracle and SUN that have enough power to pull it through.
However in most cases the 4GL environment is often misused as a documentation tool
and a version control implement. In very few cases the use of such programs are
increasing productivity. In most cases they only are used to lay the basis for information
systems. And programmers use all kinds of libraries and toolkits to give the product its
final form.
Fifth Generation
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INDUSTRY PROFILE
Software Industry is rightly the pride of India in the market. The Indian Software
Industry has been doing consistently well during last few years recording an annual
average growth rate of above 50%. India is on track to emerge as one of the worlds
leading centers for IT enabled services both sizable global opportunities of US$ 110
billion respectively.
However, a significant opportunity area still eludes India Inc. products. India
has only been able to capture a merger 0.2% of this US$ 180 billion market.
While the Indian IT service have been trying to penetrate deep into the US
markets, global players which have development centers in India have started targeting
the domestic IT services market.
The global software services market is expected to grow by around 9% in
2012(as per Gartner) Also, NASSCOM projects the IT services (including ITES) to
grow by 30%-32% in FY11 to reach revenues of US$ 11.2 billion, while ITES segment
is expected to grow by 40% to reach revenues of US$ 5.1 billion.
Gartner group vice-president and chief of research Craig Baty has been on
record saying that at a growth rate of 17.3%, India is expected to be the fastest growing
IT services market in the Asia-Pacific region as compared to the global average of six
percent, making it faster than its Asian counterparts, including Singapore, China and
Australia.
By 2014 Indian domestic market will be almost 1.5 times the size of the Singapore
market. The growth will primarily be driven by government contracts, banking and
financial service industry (BFSI) and manufacturing sector. He said in the report.
The Indian software industry has been growing at a fast clip over the last few years.
Alliance University, 2009-2011
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Major reasons for the same include the outsourcing boom, greater competition
worldwide, resulting in companies having to cut costs and spend more on technology to
become efficient.
The other reasons are high quality of services provided by Indian firms, constant
diversification into new markets, and movement up the software value chain, resulting
in IT companies getting better billing rates for their services
Year - 2014
$38.5 billion
$19.5 billion
$19.0 billion
$ 10.0 billion
$ 87.0 billion
Year - 2011
$23 billion
$8 billion
$15 billion
$4 billion
$50 billion
SAP which has a significant Indian operation, with around 700 people had
announced plans to increase the strength of this operation by around 50%.
Novell with its center in Hyderabad plans to have over 20% of its R&D done out
of India in the next 2-3 years.
Oracle with two centers- one each in Hyderabad and Bangalore has announced
plans to ramp up the strength of the center to around 2000 in a few years.
COMPANY PROFILE
In a business environment increasingly averse to risk, selecting the right staffing
provider to develop and implement viable people resourcing solutions is critical. Failure
to make the right decision, as many have experienced to their cost, can have dramatic
consequences. It was on this basis that R2 International was formed, because R2
understands that the best run businesses are always on the lookout for difficult to find
talent and our ultimate aim is to become Europes premier supplier of skilled IT staff.
R2 appreciates the key to our business is customer satisfaction, whether you are a
candidate looking for a new position or a client looking to fill a position. It strives
towards all round customer satisfaction and a testament to our success is the amount of
repeat business we get. With R2 International as your staffing partner you have a
flexible, cost-effective supplier that can deliver the people, or the position you are
looking for.
Since its formation, R2 International has experienced solid growth and gained
invaluable exposure across a broad range of industry sectors. Already in such a short
space of time, organizations throughout Europe are increasingly turning to R2
International for reliable advice and assistance with the deployment of IT Professionals
for their business critical projects.
Time and time again, the reason for selecting R2 International is due to its ability to
quickly asses our clients' needs, to embrace these needs and to deliver on time and
within budget whilst always managing expectations. All R2 Internationals customers
benefit as a result of our ability to take responsibility - whilst allowing our clients to
always retain control. Irrespective of whether R2 International is working alongside
your own business and technical teams, or whether you prefer us to work as part of a
larger external team, you can be confident that the level of service and commitment
provided by R2 will remain the same.
CAREER GROWTH
The career path for R2 International that it provides is unique to itself. They consider
each position level carefully and award appropriate responsibilities as you achieve new
career goals. At every stage in your career, you gain new credentials that will prepare
for your next position.
Their 180-degree system provides feedback from your peers, subordinates, career
manager and superiors that will help in your personal growth and overall development.
Their skip-level feedback system encourages feedback at all levels. The open minded
approach in their entire endeavor will bring out the best in you.
The kind of flexibility and opportunity to pursue multiple careers (projects) and
unhindered growth, while continuing in the same organization is not quite common.
DEVELOPMENT
At R2 International, they believe in offering much more than just a job. They strive to
give you a full-fledged career. Towards this end, they provide you opportunities to
work with global leaders, multiple Tech domain and Full Product Design cycle. A value
added career that would provide experience of the worlds, services and products.
Buddy Concept
At R2 International, they have a warm and informal culture. The Buddy concept is one
such way to help the new joiners adjust and get settled to the work place. The focus of
this program is to build relationships and break the ice faster. Here they allot a buddy to
the joiner who assists in his operational functioning as well as socializing.
Career Manager
The R2 International Career Manager Program helps new employees integrate
themselves with the organization in an effective, comfortable and accelerated manner.
This program ensures that new employees are guided, nurtured, encouraged and
motivated by seniors in the organization. The focus of this program is to build
relationships and add to learning which is quite specific and unique to R2 International.
Training
R2 International has a comprehensive new employee orientation program for all the
joiners that aim at assimilating them into R2 Internationals vision, values, beliefs and
our focus areas. They call this the 'Boot Camp', where an insight in the important areas
of operation is imparted. This ensures we function as one integrated team rather than as
islands of individual excellence.
R2 International equips its people with the right skills to stay on top with the latest
technology and business trends. Their strategy is to ensure that they develop highly
competent professionals through out the organization, while nurturing the ambitions
and growth of the individual. They have continuous proficiency level assessments and
identification of training needs. They aim to provide 40 hours of training per employee
per annum.
SERVICES
The ranges of services rendered by R2 International vary from Onsite Development,
Off-shore Development and Professional Services to providing Custom Application
Development Services and Application Maintenance Services.
ONSITE SOFTWARE DEVELOPMENT
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Share Risks.
Benefits
The R2 Offshore Delivery Model offers a number of business advantages, including
Fixed Price / Fixed Time Model You only pay for the work that has been done
Consistent Quality
model provides an excellent cost advantage, clients often lose control of the project and
misinterpretations of the client's requirements are not uncommon.
Onsite Model To gain more control of the project some firms adopted the model
where developers were brought over from cheaper countries to work onsite at the
client's premises. This certainly gave the clients more control of the development
process, however, the costs in comparison to the pure offshore model were much higher
and there was the added issue of organizing work visas for the developers brought over
from overseas.
Onsite Offshore Model This model was created to find a compromise. Under this
model one (or more) of the offshore team members is deployed at the client site and
works as a liaison between the client and the offshore team. A typical onsite offshore
team ratio varies anywhere from 10-90 to 30- 70, depending on the specific set of
services involved and the scale of the project. The appropriate team ratio for a project is
arrived by jointly taking into account the cost, services, project needs and effort. This
model still has a number of downsides, namely that of too much control being taken
away and the need still for organizing visa and work permits.
The R2 Offshore Delivery Model is the natural choice for any organization looking to
try the offshore route. This model not only is cost effective but also allows the Client to
retain control of the software development process. There is no hassle of work permits
and visa and because of the fixed price model the clients know exactly what they are
paying for.
Development
Their experience in development and maintaining software products has enabled us to
setup very sophisticated process of product development to ensure quick and quality
delivery. They understand that product development needs very special people behind it
and their teams reflect this special aptitude and attitude.
Alliance University, 2009-2011
21
Their team also works with the clients development teams to manage the various major
and minor releases.
QUALITY
R2 International follows quality standards in line with SEI CMM and ISO 9001-2000
methodologies. The quality assurance (QA) department at R2 International provides the
framework and ensures that the entire software development process follows an
established standard. It is their responsibility to ensure that all deliveries conform to the
quality requirements according to the customer specifications. R2 International has
software development, verifications and validation experience on a wide range of
platforms.
Their Software development process is guided by Industry leading Enterprise Unified
Process (EUP). They have customized EUP to suit the SEI CMM methodologies. They
give proper emphasis on understanding customer business requirements, detailed
planning around these requirements and defect prevention activities in the overall
software development plan. The customers can always view the status of their projects
using an online Project Status Tracking Tool (PSTT).
R2 International follows standard frameworks and has developed some of its own
sophisticated frameworks to reduce the project implementation time and cost. Their
frameworks evolve to incorporate the latest of technologies, to perform better and to
make systems robust. With the help of these frameworks they are rest assured of
spending more time on testing and performance of the application rather than taking
time in building an application from scratch.
Their project team consists of development and system testing team. Both these team,
reports to the project manger. In addition to that they have an independent software
quality assurance (SQA) engineer, who is a neutral member of the project and
objectively reports the project related issues to the company senior management as well
as to the customer.
The SQA and testing team at R2 International performs the following activities
independently
Test planning
Regression testing
Performance testing
Process
Their software development process is guided by industry leading enterprise unified
process (EUP). They have customized EUP to suit the SEI CMM methodologies that
they practice in our day-to-day project execution. They give proper emphasis to
understanding customer business requirements, detailed planning around these
requirements and defect prevention activities in the overall software development plan.
Project related metrics is collected from time to time to ensure that project is on the
right track. The typical information that they measure about the project is schedule
variance, effort variance, requirement stability index and the cost of quality. Immediate
action is taken if these parameters go beyond their prescribed tolerance zone. They also
make a point to discuss these with their customers in a transparent manner and jointly
take initiative to bring it under control
McKinseys 7s Model
Any business organization will have the main objective is the wealth maximization to
accomplish its objective. It will have certain principles and self-imposed rules in
addition with the expectation on its employees. The responsibilities of an employee and
expectation of the organization goes hand in hand, each are complimentary.
For an organization to perform better and accomplish its goals and
objectives, the culture prevailing in the organization is very important. Designing and
implementing the well-accomplished operational standards can create the best
organizational climate that supports peak performance through integrated activity.
According to McKinsey, the culture of the organization has 7 basic
dimensions, which represent the core managerial activities. These 7 dimensions are
mutually related. They are inseparable and they are the main part of the organization.
These seven basic dimensions that decide the fate of organization are:
Structure
Skills
Systems
Style
Staff
Shared Values
Strategy
Structure
Strategy
Systems
Shared
Values
Skills
Style
Staff
The 3Ss across the top of the model are described as Hard Ss:
Strategy: The direction and scope of the company over the long term.
Structure: The basic organization of the company, its departments, reporting lines,
areas of expertise and responsibility (and how they inter-relate).
Systems: Formal and informal procedures that governs everyday activity, covering
everything from management information systems, through to the systems at the point
of contact with the customer (retail systems, call centre systems, online
Systems, etc).
The 4Ss across the bottom of the model are less tangible, more cultural in nature, and
were termed Soft Ss by McKinsey:
Skills: The capabilities and competencies that exist within the company. What it does
best.
Shared Values: The values and beliefs of the company. Ultimately they guide
employees towards valued behaviour.
Staff: The Companys people resources and how they are developed, trained and
motivated.
Style: The leadership approach of top management and the companys overall
operating approach.
In combination they provide another effective framework for analyzing the organization
and its activities. In a marketing-led company they can be used to explore the extent to
which the company is working coherently towards a distinctive and motivating place in
the mind of consumer.
Structure
The basic requirement for any organization is to achieve its goals and objectives
require proper management and management is based on the flow of organizational
structure.
TechUnified organizational chart:
Director
Finance Manager
HR Manager
Finance
Executives
Finance
Executives
HR
Executives
HR
Executives
Project Manager
(Software Manager)
Marketing Manager
Marketing
Executives
HR
Executives
Marketing
Executives
HR
Executives
Team
Leader 1
Team
Member 1
Team
Member 1
Team
Member 2
Team
Leader 2
Team
Member 3
Team
Member 2
Team
Member 3
Skills
Systems
Project Planning and Tracking System
Intelligent project planning ensures that detailed project estimation is developed with
respect to baseline requirements. A project management including deliverables,
schedule, staffing, project communication, quality, configuration management, change
management plans are developed as additional project planning documents.
Knowledge Management System
The Knowledge management system enables collection, storage and sharing of critical
reusable knowledge and experiences.
Techbase is an electronic knowledge management system and corporate repository for
technical knowledge and information sharing. Interface is through any standard
browser. It enables collecting, storing and sharing of critical reusable knowledge and
experiences among all employees in the organization. Techbase facilitates structured
organization of knowledge so that retrieval is simpler. It offers a sophisticated and
efficient search mechanism for knowledge artifacts, which can be accessed by
individuals or teams of an organization. Appropriate access control and security for
various sections of information is provided based on the user profiles. The system is
expandable for new streams of knowledge as well.
Style
Techunified is an organization that runs in a participative style. The day-to-day
activities are planned and carried out by effective communication between the superiors
and their subordinates. When a problem arises concerned departments come together
and take decisions to solve the problems. Everyones duties are well defined and there
is no interference.
Staff
Techunified is 200 + strong employee company. Techunified has a non-discriminatory,
equal opportunity selection process reflected by the fact that we have employees from
outside India. The focus of our recruitment and selection is on learning ability and
attitude in addition to skills and aptitude.
Ability to attract and retain the best talent
a. Their reputation is established as a stable employer, working on cutting-edge
technologies.
b. A continuous training methodology, focused on technology and behavioural
skills upgradation
c. Knowledge Portal that is oriented towards the systematic acquisition,
creation, and retrieval and sharing of knowledge.
Shared values
CULTURES
TechUnified strives to provide an environment that is stimulating, with high levels of
motivation, empowerment and recognition, removing obstacles that hinder creativity. In
this energized atmosphere, they share success while setting new standards of
excellence.
They would like to describe our people and our work place in simple terms. But it isn't
easy when what they are trying to describe is a certain feeling of energy and vitality, of
freshness, of a place where people are unafraid to voice new ideas, of a place where
there is minimal hierarchy.
They offer challenging and exciting client engagements with adequate mentorship,
world class working environment, ample opportunities to learn, with the freedom to
initiate and help people in realizing their career goals.
While they have high end work days, 'fun' is very much part of our work life. They
enjoy frequent get-togethers, whether at office or out with families. Our nonhierarchical structure and enabling work environment promotes free flow of
information and expertise.
Career at TechUnified means learn and grow continuously. This is the energizing and
exciting world of TechUnified :
Open environment
Flexi work schedules
Encourages 'Out of Box Thinking'
Performance driven organization
Foster a creative work environment
Constant learning and personal enrichment
VALUES
TechUnified's mission is to provide quality Information Technology Solutions for
overseas and the domestic markets. Our endeavor is to provide innovative solutions at
competitive prices and world-class quality.
Success
Satisfied customers are essential to our success. They achieve total customer
satisfaction by understanding precisely what the customer wants and delivering it
flawlessly time after time.
Integrity
They hold themselves to the highest ethical standards, always honoring our
commitments. They take personal responsibility for their actions and treat everyone
fairly with trust and respect.
Communication
They are committed to transparency and the free flow of information regardless of rank
and power so that every one has access to the most complete data resulting in superior
decision making at all levels. They strive for open and honest communication between
customers and employees.
Teamwork
They recognize their competitive advantage is and always will be people. They
continually learn, share ideas and knowledge. They believe influence should be based
on technical competence and knowledge. They encourage cooperative efforts at every
level and across all activities in their company.
Quality
They strive for continuous quality improvement in everything that we do, so that they
will rank among the world's premier firms in customer and employee satisfaction.
Strategy
Mission - World Class Information Technology Solutions
TechUnified's mission is to provide quality Information Technology Solutions for
overseas and the domestic markets. Their endeavor is to provide innovative solutions at
competitive prices and world-class quality.
Vision
To emerge as a preferred Global Quality Information Technology Solutions provider to
companies thriving to have an edge in technology.
Policy
To deliver quality solutions and work towards achieving 100% Customer Delight. To
maintain integrity and confidentiality of customer details, and continual improvement
of quality standards, processes and methods.
Secondary objectives
To find out the factors that decides the choice of online/offline shopping.
Lack of time.
Due to shortage of time the survey had to be restricted only in certain area.
Difficult to collect the information from the respondents completely at the time
of the study.
satisfaction is nothing but the measure between the desired and actual outcome from a
service.
Online Shopping:Online shopping is the process consumers go through to purchase products or
services over the internet. Popular websites that allow online purchasing include
Amazon, eBay, and Buy.com. Online shopping is popular mainly because of its speed
and ease of use.
It is also a process in which images or listings of goods and services are viewed
remotely via electronic means, e.g., a vendor's Web site, items are selected for
purchase, and the transaction is completed electronically with a credit card or an
established credit account.
RESEARCH METHODOLOGY
The study on hand is primarily an exploratory research which seeks to examine the IT
professionals perception of online shopping versus offline shopping in the Bangalore
city. It has been developed under the framework of both primary and secondary data.
With a view to assimilating first hand information, an questionnaire was tailored
both with qualitative and quantitative data. The questionnaire was administered to as
many as 200 respondents from all part of Bangalore city.
DATA COLLECTION
The project study is based on collection of
Primary data and
Secondary data
Primary data:The primary data was collected using a structured questionnaire which consist
of both open-end and closed-end questions of multiple choice and dichotomous.
Secondary data:Secondary data was obtained mainly from internet and company broaches and
manuals obtained from the company.
Sample size:The sample size of study is 200.
Sample unit:Sample unit of the study is software companies across Bangalore city.
Sample design:The sampling method used in this study is convenience sample random in
nature.
Techniques used for data collection:The technique or tools used for the data were:
Questionnaire
Dichotomous questions
Multiple choice questions
Questionnaire:
A questionnaire is one of the forms of data collection, which consists of a
number of questions printed in a definite order on a set of forms. It directs the
questioning process.
Dichotomous questions:
It is a type of question where respondent has two possible answers i.e. yes or
no. This type of questions is used to get the answer quickly and faster and also helps to
make easy tabulation.
Multiple choice questions:
In this multiple choice questions more than 3 or 4 options will be given where
the respondents will choose one of the options, which they like.
No. of Respondents
36
80
38
46
200
Percentage
18
40
19
23
100
Analysis
The above table shows that a majority of the respondents i.e., 40% usually go
once or twice for shopping every month. 23% of them usually go for more than 4 times,
19% of them usually go for 3 or 4 times and the remaining 18% of them usually go less
than once in a month for shopping in malls.
Inference
From the above table and analysis, it can be inferred that a majority of the
respondents usually shop once or twice in a month. Conventional buyers choose to shop
less as more time is taken whereas buyers who also purchase on the internet, will
probably shop more based on impulse. Hence the opportunity to capture a higher
percentage of buyers is higher when they shop on the internet.
GRAPH-1
GRAPH SHOWING HOW OFTEN THE RESPONDENTS USUALLY GO FOR SHOPPING
40
35
30
25
20
15
10
5
0
Less
than
once
1 or 2
times
3 or 4
times
More
than 4
times
% of respondents
TABLE-2
TABLE SHOWING HOW MANY HOURS THE RESPONDENTS USUALLY
SPEND ON SHOPPING
Hours
Less than one hour
1 hour
2 hours
More than 2 hours
Total
No. of Respondents
36
48
56
60
200
Percentage
18
24
28
30
100
Analysis
The above table shows that a majority of the respondents i.e., 30% spend more
than two hours for shopping. 28% of them spend two hours, 24% of them spend one
hour and the remaining 18% of them usually spend less than one hour for shopping.
Inference
From the above table and analysis, it can be inferred that a majority of the
respondents usually spend more than two hours for shopping in malls. Offline buyers
spend more time because physically shopping for objects take more time whereas on
the internet, shopping is generally done in the case of impulse and time taken to shop is
much less.
GRAPH-2
GRAPH SHOWING HOW MANY HOURS THE RESPONDENTS USUALLY
SPEND ON SHOPPING
30
25
20
15
10
5
0
2 hours
More
than 2
hours
% of respondents
TABLE-3
TABLE SHOWING WHETHER THE RESPONDENTS ACCESS INTERNET
FOR SHOPPING
Opinion
Yes
No
Total
No. of Respondents
132
68
200
Percentage
66
34
100
Analysis
The above table shows that a majority of the respondents i.e., 66% used to
access internet for shopping and the remaining 34% of them do not access internet for
shopping.
Inference
From the above table and analysis, it can be concluded that a majority
(Approximately 2/3rd) of the respondents usually access internet for shopping. This
proves that a high percentage of shoppers are influenced by the internet purchasing and
thus a high correlation can be struck wherein shoppers shop from the internet, use less
time and shop more times in a month than their offline counterparts.
GRAPH-3
GRAPH SHOWING WHETHER THE RESPONDENTS ACCESS INTERNET
FOR SHOPPING
No
34%
Yes
66%
TABLE-4
TABLE SHOWING WHETHER THE RESPONDENTS PREFER ONLINE
SHOPPING
Opinion
Yes
No
Total
No. of Respondents
124
76
200
Percentage
62
38
100
Analysis
The above table shows that a majority of the respondents i.e., 62% prefer online
shopping and the remaining 38% of them do not prefer online shopping.
Inference
From the above table and analysis, it can be concluded that a majority (62%) of
the respondents prefer online shopping. As per the results of the earlier question, about
66% of the respondents used internet to shop. When 62% of total respondents said that
they were happy with their experience of internet shopping the relationship is very
clear. About 92% of the internet shoppers are happy with their purchase decisions
online and are generally content with the quality of the goods offered. This is a direct
correlation and the correlation coefficient is 0.9.
GRAPH-4
GRAPH SHOWING WHETHER THE RESPONDENTS PREFER ONLINE
SHOPPING
No
38%
Yes
62%
TABLE-5
TABLE SHOWING THE AVERAGE TIME REQUIRED FOR THE GOODS TO
BE DELIVERED AGAINST ON-LINE ORDER
Time Taken
More than 24 Hrs
12 Hrs
6-12 Hrs
3-6 Hrs
Less than 3 Hrs
Total
No. of Respondents
130
36
14
20
NIL
200
Percentage
65
18
7
10
NIL
100
Analysis
The above table shows that a majority of the respondents i.e., 65% received the
goods more than 24 hrs later. About 18% of the respondents received the goods within
12 hrs, about 10% of them received the goods within 6 hrs and the remaining 7% of
them received the goods within 3 hrs.
Inference
From the above table and analysis, it can be concluded that a majority of the
respondents usually receive their goods more than 24 hours later. This serves as a major
hindrance to online shoppers. They cannot order goods with the need for immediate
consumption or usage. The goods ordered on the internet are thus articles objects with a
long shelf life, entertainment purchases, articles of clothing etc.
GRAPH-5
GRAPH SHOWING THE AVERAGE TIME REQUIRED FOR THE GOODS
TO BE DELIVERED AGAINST ON-LINE ORDER
70
60
50
40
30
20
10
0
More 12 hrs
than 24
hrs
6 hrs
3hrs
Less
than 3
hrs
% of respondents
TABLE-6
TABLE SHOWING WHETHER THE RESPONDENTS ARE SATISFIED WITH
THE QUALITY OF GOODS DELIVERED AGAINST ON-LINE ORDER
Opinion
Yes
No
Total
No. of Respondents
122
78
200
Percentage
61
39
100
Analysis
The above table clearly shows that a majority of the respondents i.e., 61% of
them are satisfied with the quality of goods delivered against on-line order, while the
remaining 39% of them are not satisfied.
Inference
From the above table and analysis, it can be concluded that a majority of the
respondents are satisfied with the quality of goods delivered against on-line order. This
is a clear indication that online shoppers have a decent understanding of what to expect
from the goods offered online. The realizations are thus highly realistic and
contentment is high.
GRAPH-6
GRAPH SHOWING WHETHER THE RESPONDENTS ARE SATISFIED
WITH THE QUALITY OF GOODS DELIVERED AGAINST ON-LINE ORDER
No
39%
Yes
61%
TABLE-7
Offers Provided by
Online Shopping
Discounts
Gifts
Loyality points
Others
Total
No. of Respondents
Percentage
116
40
28
16
200
58
20
14
8
100
Analysis
The above table shows that a majority of the respondents i.e., 58% of them
usually get discounts through online shopping, 20% of them get gifts, 14% of them get
Loyality points and the remaining 8% of them get other offers through online shopping.
Inference
From the above table and analysis, it can be concluded that a majority of the
respondents get discounts through online shopping. Discount stores are a booming
business and are doing really well in the online business scenario. Gifts account for
about 20% of the
GRAPH-7
60
50
40
30
20
10
0
Discounts
Gifts
Loyality points
Others
% of respondents
TABLE-8
TABLE SHOWING THE RESPONDENTS DESIRED MODE OF PAYMENT
Mode of Payment
Credit Card
Cash
Cheque
Demand Draft
Others
Total
No. of Respondents
130
46
10
NIL
14
200
Percentage
65
23
5
NIL
7
100
Analysis
The above table shows that a majority of the respondents i.e., 65% of them used
to pay through credit cards. About 23% of them used to pay by cash, 7% of them used
to pay by other modes and the remaining 5% of them used to pay by cheque.
Inference
From the above table and analysis, it can be concluded that a majority of the
respondents used to pay through credit cards.
GRAPH-8
GRAPH SHOWING THE RESPONDENTS DESIRED MODE OF PAYMENT
70
60
50
40
30
20
10
0
Credit
Card
Cash
Cheque
Demand
Draft
Others
% of respondents
TABLE-9
TABLE SHOWING THE RESPONDENTS OPINION OF ONLINE SHOPPING
COMPARED WITH OFFLINE SHOPPING
Opinion
Very Good
Good
Average
Poor
Total
No. of Respondents
20
84
68
28
200
Percentage
10
42
34
14
100
Analysis
The above table shows that a majority of the respondents i.e., 42% of them have
a good opinion about the online shopping compared with offline shopping. 34% of
them have an average opinion, 14% of them have poor opinion and the remaining 10%
of them have very good opinion about online shopping.
Inference
From the above table and analysis, it can be concluded that a majority of the
respondents have a good opinion about the online shopping.
GRAPH-9
GRAPH SHOWING THE RESPONDENTS OPINION OF ONLINE SHOPPING
COMPARED WITH OFFLINE SHOPPING
50
40
30
20
10
0
Very good
Good
Average
Poor
% of respondents
FINDINGS
IT professionals basically preferred online shopping. Around 62% of them were
general users of online shopping.
61% of the respondents were satisfied with the quality of goods delivered to them
against on-line order.
About 30% of respondents usually spend more than two hours for shopping in malls,
28% of the respondents spend two hours for shopping. 24% respondents spend one
hour and remaining 18% of the respondents used to spend less than one hour for
shopping in malls.
The majority of respondents, i.e. 40% usually go once or twice for shopping. 23% of
the respondents usually go more than 4 times, 19% of the respondents usually go 3
or 4 times and 18% of the respondents usually go less than once for shopping in
malls.
About 66% of the respondent preferred internet as the mode for shopping.
About 58% of the respondents usually get discounts through online shopping.
About 65% of the respondents usually pay through credit cards.
A majority of the respondents, i.e. 44% of them have good opinion about the online
shopping compared to offline shopping.
CONCLUSION
From the research it has been concluded that the company can launch new portals so as
to increase the inflow of customers who shop on-line. The concern raised by the IT
professionals should be taken into consideration; especially with the security being
offered to them for payments through credit cards. The establishment should deliver the
goods on time as promised to the customers at the same time ensuring quality. All these
steps will ensure that most of the customers will be happier to do the online shopping
more frequently.
BIBLIOGRAPHY
The following references were taken for the secondary data, which is included in the
research work:
Philip Kotler, Marketing Management, Prentice hall India, 11th edition 2003
C.R.Kothari, Research Methodology, 2nd edition 2001.
G.C.Beri, Marketing Research and Research management, 3rd edition, Tata Mc
Graw-hill publishing company.
Company Journals.
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