Big Money Business Coach

The Living Dream Document

When your business is finished what will it look like?
(how many clients will you have on a regular basis? What are your fees? What other
programs, events, etc. do you have?)

What are some of the ways you will reward yourself for
your successes along the way? (what will you buy yourself, where
might you travel, what will you do with others, etc. Also, at what point will you give
it to yourself? Ex: when I have a client load of 10 clients Ill go on a mini vacation to
Las Vegas, when I hit 20 clients Im buying a whole new wardrobe, when I hit 6
figures Im buying a new car. your rewards dont have to be financial, but
definitely let yourself live a little.)

What will you see as the rewards of this successful

business -in and of itself? (how will you feel when you have
accomplished this? How will your life be different?)

Copyright 2014 Big Money Business Coach & Christian Mickelsen. All rights
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Big Money Business Coach

Business Plan Questions
Target Market
1. What specific problem are you helping people solve?
2. Who specifically are you helping with this problem?

Marketing Materials
1. What are the biggest pains, problems, challenges, dreams, and desires
of your target market?
2. What is the primary hot button benefit that you can help people to
get?
3. What is the biggest mistake or wrong assumption people make in this
area?

Website
4. What is the best quick fix, super-hot technique that you can teach
people so that they can get a taste of whats possible, begin to trust
you, and want more of what you have to offer?
5. What else can you teach people via email to help them achieve
results?

Generating Leads
6. What are the top 3 marketing activities that will drive prospective
clients to you and your business?
7. How often will you do them?
8. Who could you build a relationship with that could send you great
prospects?

Converting Leads
9. What is your primary lead conversion strategy?
10. How can you improve your conversion rate?

Copyright 2014 Big Money Business Coach & Christian Mickelsen. All rights
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Big Money Business Coach

Business Plan Questions
Your Team

11. Who do you want on your team to help you succeed faster?
12. What would you like to outsource?
13. Who do you want coaching you?

Products, Programs, & Events...

14. What products can you create to give away for free?
15. What is a great intro product to create?
16. Whats the next thing people would need to learn or master from
there?
17. What would be the ultimate back-end product youd love to offer?
18. What program could you create that would generate recurring
revenue?

Keep Yourself Sharp

19. What additional trainings would help you to grow personally and/or
professionally?
20. What areas of your life could you take better care of yourself in?

Copyright 2014 Big Money Business Coach & Christian Mickelsen. All rights
reserved. 3

Big Money Business Coach

First Five Sessions: Business Owners
1. Goals & Vision
A great place for us to start is to figure out what your ultimate

vision & ultimate goals are for your business, then turn them
into shorter term goals and an action plan you can get started
with this week. Sound good?
Quickly write down what your business will look like when
its a completely finished masterpiece.
Dream bigger! Keep going
What does ultimate success look like in your business?
Give space to share what theyve written

Great! Now lets make a 1 year plan.

If you could wave a realistic magic wand, where would you

like your business to be in the next year?

How many clients & customers do you want to have?
How much revenue?
How many leads?
What type of leads (phone numbers, emails, FB, other)?
How many hours a week do you want to work?
What would you do during that time, if you had complete
freedom?

Great! Now lets create an action plan to get started

What are 3 actions you could take this week that would

move you forward towards that vision the fastest?

How do you feel about taking those actions this week?
If not great: what actions would you feel great
about taking this week?

What did you find most valuable from todays session?

Copyright 2014 Big Money Business Coach & Christian Mickelsen. All rights reserved. 4

Big Money Business Coach

First 5 Sessions: Business Owners
2. Becoming Magnetically Attractive to
Clients & Customers (Niching, Naming,
Branding)
Last session we looked at your ultimate business vision.
To make that happen much easier & quicker we need to
figure out what your perfect niche is this module is
called Niching, naming & branding your business.

Do you have a target market?

Are you happy with your current target market?
How did you originally come to the conclusion that they are

your target market?

With whom do you love to work & sell/market to?
Who is your current target market who will benefit the
most from your product/service? Who already wants and
needs what you have to offer?

Is there any way you could make your niche more specific?
Specificity is the difference between offering

food and offering chocolate covered

strawberries is your niche food, or
dessert, or chocolate covered
strawberries?
Rule of Thumb: The narrower your niche,
the broader your income (if the niche is
based around what people really want)

Who else serves that target market?

These people/businesses could be potential

joint venture partners (people who have the

same target market but sell different
products/services)
If different businesses are successful at targeting
that market, it may indicate that the niche will be
profitable
These people could potentially fill your practice
or sell your products for you, with a little creative
joint venture win-win partnerships

Copyright 2014 Big Money Business Coach & Christian Mickelsen. All rights reserved. 5

Big Money Business Coach

First 5 Sessions: Business Owners
What does your target market really want?

Copyright 2014 Big Money Business Coach & Christian Mickelsen. All rights reserved. 6

Big Money Business Coach

First 5 Sessions: Business Owners
What is the ultimate external, measurable, tangible,
verifiable outcome that people want, when they buy your
products or services?

Make sure this is an external result, such as

lose weight rather than an internal feel
good

Its always best to base your business around what people

already want, rather than trying to make people want what
you already have to offer.

Did you get any clarity on who youre targeting from this session?

If No remember, confusion usually comes right

before breakthrough. Chew on it this week, and take
a stab at picking a target market you think will be
profitable, or narrowing down your niche.

Copyright 2014 Big Money Business Coach & Christian Mickelsen. All rights reserved. 7

Big Money Business Coach

First 5 Sessions: Business Owners
3. Build a Lead Generating Machine
Last week we looked at narrowing down your target
market and picking a niche, based on what people
already want, and matching up your product/service to
that niche. This week, were going look at ways of
turning your business idea into a success, by building a
Lead Generating Machine

What is the purpose of your website?

From a marketing point of view, the sole purpose is

to generate leads for the business usually a list of

names & email addresses.
You can sell things from your website, but thats
very hard to do unless you already have a massive
email database of people interested in your
product/service.

Do you currently have an email database of

potential clients/ customers? How big?
If you had an email list of 5,000 potential customers
who all need what you have to offer, what impact
might that have on your business?
Send out an email any time you need clients, or
whenever you need more revenue
Cross promote with the biggest names in your
industry if you wanted

Do you know the percentage of people who join your

email list after visiting your website?
If you dont have your website set up as a Lead
Generating Machine, its probably less than
5%.
If you do have your website set up as a Lead
Generating Machine, it can be anywhere
from 30-60% of the people visiting joining
your email database.

Copyright 2014 Big Money Business Coach & Christian Mickelsen. All rights reserved. 8

Big Money Business Coach

First 5 Sessions: Business Owners
The way to do this is to create an incredibly valuable
free gift that you give away to people just for opting
into your email list. The more valuable the gift, the
better.

Do you have any ideas about what the best gift might
be? (Ideally something that doesnt actually cost you
anything to give away)

What is the most valuable, money saving, time saving

information or tool that will get your prospect the best
possible results in the shortest space of time?

Video, audio, special report pdf, assessment, etc.

(the format isnt important the copy is
important)

What other resources or information could you give

to your list over time to help them achieve results
and get to know, like and trust you?

The next thing to work on is how to describe/ talk about

that free gift on your website in a way that makes it
completely irresistible to your target market. Normally:

Bold headline that bottom lines the ultimate

results they want

3-5 curiosity-inducing, benefit-laden bullet points

A very clear call to action (enter your name &

email address now to get access)

Action this week: create the giveaway & write the

copy for your home page.

How do you feel about taking that action this week?

What did you find most valuable from todays session?

Copyright 2014 Big Money Business Coach & Christian Mickelsen. All rights reserved. 9

Big Money Business Coach

First 5 Sessions: Business Owners
4. Find More Customers & Clients
What are services that other people offer that help
people achieve the similar results to what your business
helps people withbut in a different way?

eg. protein supplement company & personal

trainer, dating coach & dating services, etc.

How could you team up with them?

Maybe give them a commission for promoting

your product/ service to their database

Possibly promote their product/service in

exchange for them promoting yours

Where does your target market hang out?

Whose email list are they already on?
What else do they try buying to help them achieve the
results that your product/service can get for them?

Where could you speak in front of a crowd of your ideal target

market?

Where could you network with your target market?

Where could you network with other people who
serve your target market?
ACTION: based on all of this, what actions will you take
this week that could potentially move your business
forward dramatically? Examples:

Attend networking mixers how many this week?

Networking with people he/she already knows

who serve the same target market

Copyright 2014 Big Money Business Coach & Christian Mickelsen. All rights reserved. 10

Big Money Business Coach

First 5 Sessions: Business Owners

Contacting other people who serve the same

target market

Requesting a space to speak at an event with

their target market present

Brainstorming a list of potential partners and

contacting them

Do you feel good about taking that action this week?

What would make you feel great about it/ what

other actions might you feel great about taking
this week, instead?

What did you find most valuable about this session?

Copyright 2014 Big Money Business Coach & Christian Mickelsen. All rights reserved. 11

Big Money Business Coach

First 5 Sessions: Business Owners
5.Create Compelling Offers
Last week we looked at where to find more customers & clients. This
week, well examine what to say to them when youre in front of
them.

What do you currently offer your customers & clients?

Out of everything you have to offer, what is the most valuable, and
what will make the biggest difference in the lives of the greatest
number of people?

In order to get people to take action, you need to coach them to

make a decision. Would you like to explore ways you can do this in a
way that gets you a lot more sales?

Mindset 1: its way more valuable to them to buy the product/service

than it is for you to get them as a customer

Mindset 2: your job as a consultant who might be able to solve their

problem is to get them to decide whether or not they need what you
have, while youre there to support them

How do you currently lay out your actual offer when youre in front of
a potential client/customer?

How effective is that offer? What is the conversion rate of people that
you present that to, who take it on the spot?

What are some ways you can make that offer far more irresistible if
they take it right now on the spot, rather than going away and
thinking about it?

What are some events you can create that will drive more sales by
getting people to decide (eg. Summer Special; For the next 3 days; for
the next 5 customers only)?

What can you put into action this week that will make your offers
more irresistible that will drive more sales immediately?

How do you feel about taking that action?

What did you find most valuable from today?
Copyright 2014 Big Money Business Coach & Christian Mickelsen. All rights reserved. 12

Big Money Business Coach

First 5 Sessions: Leaders and Executives
1.Be A Visionary Leader

To get better results out of your team, you need to have a

vision that is truly inspiring and touches the hearts of those
you lead

The most powerful motivational force for your team is

purpose (not a paycheck)

On a scale of 1-10, how much do you feel your team works

from inspiration rather than obligation?

Do you have any ideas about what the big-picture

vision/mission of your company is right now?

Does that inspire you? Do you think it inspires your

team? Why/why not?

Lets see if we can refine that and make it more inspiring

Create a vision thats emotionally compelling, not a

mission statement that hangs on an office wall

Center the vision around contributing and

improving peoples lives

To Further Refine Your/The Companys Vision and Mission

How does your company positively change the world?

How does your company make the world a better place?

What is it about your company thats so inspiring

that people would want to work for it for free if
they could?

Is there a clear gap between where your company is right

now and the vision?

Do all of the projects your team works on align with

that vision and work to fill that gap?

Copyright 2014 Big Money Business Coach & Christian Mickelsen. All rights reserved. 13

Big Money Business Coach

First 5 Sessions: Leaders and Executives
Action: Create a 1-2 sentence vision/mission statement and
let your team know what theyre working towards

Get them inspired

What else can you do this week to get your team more inspired?

What did you find most valuable about our time together today?

Copyright 2014 Big Money Business Coach & Christian Mickelsen. All rights reserved. 14

Big Money Business Coach

First 5 Sessions: Leaders and Executives
2.

Creating a Team of A Players Cake Versus Cringe

Last week we looked at creating an emotionally compelling
vision that your team can rally behind. In this session, were
going to look at other keys for turning your team into A
Players

If you could wave a realistic magic wand, how would an

A Player on your team perform?

Do your team members love all the work they do?

If they did, what kind of changes do you think you might

see in your company?

If you somehow got everyone on your team doing work

they absolutely love all of the time, how would your
team see you?

Do you only do work you love?

Here are two exercises I can do with you, and you can do with each
member of your team to massively enhance their performance.
Exercise 1: Identify Cake Versus Cringe

What aspects of your work do you absolutely love doing?

What other types of work do you love doing?
What is a total piece of cake for you that you really
enjoy?

What are you doing right now that you dont enjoy?
What else are you doing right now thats a cringe?
Anything else?
Exercise 2: Eliminate The Cringe

Copyright 2014 Big Money Business Coach & Christian Mickelsen. All rights reserved. 15

Big Money Business Coach

First 5 Sessions: Leaders and Executives
Either outsource it or master your psychology around it
Who can you delegate your cringes to?
Who on your team actually enjoys doing that?
Are there any cringes that you and only you can do?
What would happen if you did give it to someone else?
Get specific about what exactly causes that
task to be a cringe. Bring up the thought of
doing that task.

Use the Peace Process to eliminate negative

feelings towards it.
Action: Set up a time to do this with all team members

Interview all team members, and find out what work they
love doing, and what they dont enjoy doing

Explore if its possible to delegate or change around tasks

so that all team members work only in their cake zone

What did you find most valuable from todays session?

Copyright 2014 Big Money Business Coach & Christian Mickelsen. All rights reserved. 16

Big Money Business Coach

First 5 Sessions: Leaders and Executives
3.

Creating a Team of A Players Setting Expectations

Last week we looked at getting your team only doing work they
love (working from their Cake Zone). This week were going to
explore others ways you can get your team to exceed your
expectations.

What level of performance would you expect from an A

Player?
What else do you expect from your team?
What are your unconscious expectations?
Do your team members have a clear idea of all your
expectations of them?
How do you know?

What can you do to enhance your teams performance and get

them to exceed your expectations?
Make sure each individual is crystal clear about whats
expected (ask them what they think is expected)
Get everyone working from their Cake Zone only
Acknowledge them when they do well
Reward them when they meet/exceed expectations (thank
you)
ACTION: What actions are you going to take this week based
on these ideas?
Cake & Cringe with team
Set expectations with team
Sporadic, unexpected rewards for good performance

What did you find most valuable from todays session?

Copyright 2014 Big Money Business Coach & Christian Mickelsen. All rights reserved. 17

Big Money Business Coach

First 5 Sessions: Leaders and Executives
4. Creating a Team of A Players Reward Great Performance
Last week we looked at creating a team of A Players by setting
clear expectations. This week were going to turn you into a
legendary leader by tapping into the power of rewards

When was the last time you rewarded a team member?

How did they feel about receiving the reward?

How else do you normally reward your team if they perform

well?
o Do you get better performance out of your team
when your reward them?

4 Secrets to Performance-Enhancing Rewards

Secret 1: To enhance performance, reward. Behavior thats

rewarded gets repeated

Secret 2: Make rewards specific & give specific reasons

why you think they deserve it

Secret 3: Reward unexpectedly and sporadically

Secret 4: Financial rewards are not always the most

emotionally fulfilling & performance enhancing

Brainstorm: What are all the different ways you could

reward your team if you wanted to?
a.
Not just financial rewards
b.
Recognition
c.
Acknowledgement
d.
Thank you
e.
Physical rewards
f.
Emotional rewards

Copyright 2014 Big Money Business Coach & Christian Mickelsen. All rights reserved. 18

Big Money Business Coach

First 5 Sessions: Leaders and Executives
How can you reward your team in ways that make them experience
more: certainty, variety, connection, status, contribution & growth
(the 6 deepest Human Needs)?

In the past, when did you reward your team?

What do you think is the ideal frequency with which you

would like to reward your team from now on?

ACTION: hunt for reasons to reward your team

What did you find most valuable from todays session?

Copyright 2014 Big Money Business Coach & Christian Mickelsen. All rights reserved. 19

Big Money Business Coach

First 5 Sessions: Leaders and Executives
5.

Leadership hang-ups: fears, doubts

Do you see anyone on your team as a threat to you/ your

authority?

Who on your team do you think is really arrogant or

annoying in some other way?

Who is the most rebellious member of your team (the

villain, if you saw it that way)?

What is it about that person/what did he/she do that makes

you feel that way?

What do you think his/her intention/plan is with that

behavior?

When you let someones negative behavior get to you, what

kind of leader do you become in that moment?

What kind of leader would you like to be instead?

Lets completely eliminate any negative energy in your

team, and make you the kind of leader that is unaffected
and rises above poor behavior

Imagine that team member doing that behavior - notice

how it feels in your body

PEACE PROCESS
ACTION: use the Peace Process if any negative feelings
come up this week

Any other actions you want to commit to this week?

What did you find most valuable from todays session

Copyright 2014 Big Money Business Coach & Christian Mickelsen. All rights reserved. 20

Big Money Business Coach

The Coaching Business Progress
Tracker
Desired monthly income:
Desired # of clients for this income:
Current # of monthly clients and monthly income:
(List your clients names. If a client leaves, scratch them off the list. When you get
new clients, add them to the list. Also note each clients fee so you can add them all
up at the bottom.)
1. ____________________________________

16.____________________________________

2. ____________________________________

17.____________________________________

3. ____________________________________

18.____________________________________

4. ____________________________________

19.____________________________________

5. ____________________________________

20.____________________________________

6. ____________________________________

21.____________________________________

7. ____________________________________

22.____________________________________

8. ____________________________________

23.____________________________________

9. ____________________________________

24.____________________________________

10.____________________________________

25.____________________________________

11.____________________________________

26.____________________________________

12.____________________________________

27.____________________________________

13.____________________________________

28.____________________________________

14.____________________________________

29.____________________________________

15.____________________________________

30.____________________________________

Monthly Income Total: _______________________

Copyright 2014 Big Money Business Coach & Christian Mickelsen. All rights
reserved. 21

Big Money Business Coach

Time Abundance Assessment
How "Time Abundant" Is Your Life?
To Find Out, Fill Out This Quick Assessment
How to take this assessment: Read the statement on the left and right.
Circle the number that is most true for where you are in your life. There is
no perfect answer and no way to know the "right" number for you. Just use
your gut instincts.
A "0" means you are in total alignment with the statement on the left,
and a 10 means you are in total alignment with the statement on the
right. 5 is neutral and the other numbers represent the degree to which
you are closer to one side or the other. Enjoy!
I worry about the future;
getting things done and
getting to the next level

0123456789
10

I don't enjoy the activities I

do, I just do them to get
them done

0123456789
10

I'm never satisfied with

how much I accomplish
I feel overwhelmed and
stressed
I'm always in a hurry to
get places
My mind is so cluttered
with things I have to do
that I don't even have
time to think
I feel there is never
enough time in my life

0123456789
10
0123456789
10
0123456789
10
0123456789
10

0123456789
10

I live in the
present
moment.
I enjoy everything I do
I'm pleased with
how much I
accomplish
I feel peaceful
and relaxed
I get where I need to
be and feel good
about it.
My mind is free and
clear for new ideas
and opportunities
I feel an abundance
of time

Big Money Business Coach

Million Dollar Branding Method
Write down the Pains, Problems, Dreams, & Desires (Including Irrational
Fears & Fantasies) of your Customer Avatar:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.

Top 3 Biggest Pains, Problems, Dreams, & Desires

1.
2.
3.

Big Money Business Coach

Red Hot Domain Names
Use These Super Hot Website Names To Attract More
Clients
www.BreakthroughsForBusiness.com
www.BreakthroughsInBusiness.com
www.GetBreakthroughBusinessGrowth.com
www.GetaBusinessBreakthrough.com
www.ProphetForProfits.com
www.DoubleYourBusinessToday.com
www.BusinessOwnerFreedomFormula.com
www.BusinessBreakthroughFreedomFormula.com
www.CustomersToCash.com
www.LetsGetYouMoreCustomers.com
www.NewBusinessBreakthrough.com
www.NewBusinessBreakthroughs.com
www.NewBusinessProfitSystems.com

Big Money Business Coach

Magnetic Client Attraction Scripts
If you want to get business owner clients, then you need to make them
excited to work with you. You do this by talking to them about what
they are interested in: mainly, making more money and taking more
time off.
There are a few main ways that you will in encounter business
owners:
at in-person at networking events or seminars
on Facebook or LinkedIn
on your email list

Elevator Pitch/30 Second Commercial:

If you get the opportunity to introduce yourself in front of a group of
people at a networking event, say
My name is
and I help business
owners double, triple, and even 10 X their businesses while
cutting their work hours in half. Let me know if youre
interested in getting these types of results.

When you meet someone in person and they ask you what you
do, simply say this
I help business owners double, triple, and even 10 X their
businesses while cutting their work hours in half.
If they are interested to know more, then say I help business owners
improve their sales, marketing, and leadership abilities.
If they say something like I need that or How much do you
charge? or How does it work to work with you? or Can I hire
you?
then say

Big Money Business Coach

Magnetic Client Attraction Scripts
Lets schedule a Rapid Business Growth Coaching Session
so I can find out more about your business and see if I can
help you.

FaceBook Post:
If youre a business owner and you want to be personally guided to
double, triple, or even 10 X your business while cutting your work
hours in half, then private message me and we can set up a time to
talk.

Free Session Offer for Business Owners:

Would you like to double, triple, or even 10 X your business while
cutting your work hours in half? If so, then Id like to personally help
you do it with a Rapid Business Growth Coaching Session.
During this powerful 1-1 private session we will
-> create a crystal clear vision for your ultimate business success
-> uncover hidden challenges that may be slowing down your
business growth
-> leave this session renewed, reenergized, and inspired to finally
have and enjoy the business of your dreams
If youd like to set up a 1-1 Rapid Business Growth Coaching Session
with me, please reply to this email and answer the questions below.
Your First & Last Name:
Your Primary Email Address:
Your Best Contact Phone Number:
Timezone:
1.
2.
3.
4.

How long have you had your business?

What kind of product/service do you provide?
What are your revenue goals for the next 12 months?
What was your business revenue over the last 12 months
(ballpark)?
5. What do you see as the major challenges holding you and your
business back from growing at the pace you want?
6. On a scale of 0-10, how important is it for you to overcome your

Big Money Business Coach

Magnetic Client Attraction Scripts
challenges and achieve your goals today?

Big Money Business Coach

Client Getting Email Signatures
Use This Pre-Written Email Signature To Get More
Clients
Your Name
Your Title
Your City,
State Your
Website
Your Phone
Number Your
Email Address
Youre About to Discover 5
Secrets For Growing Your
Business Faster, & More
Automatically So That You
Can ENJOY More Time,
Freedom, And Abundance
Starting Today
Visit: YourWebSite.com

Big Money Business Coach

Presentation Outline: Small Business
Owners
1) Benefits of what you're about to learn...
a) How to become a magnet to customers, sales, & profits
b) Discover the #1 area for you to focus on that will amp up
your productivity, focus, & results
c) Know how to keep your business growing even when you're on
the beach taking a vacation

2) A little about you

a) How did you come to coach on this topic?
b) Passion? Study? Past experiences you've had?
3) Your promise (to give your all)
4) Clarify Your Direction
a) Set goals
5) Strategize Your Actions
a) Make a plan
6) Upgrade Your Skills
a) What skills are needed?
b) What skills do you need?
7) Optimize Your Environment
a) Who should you surround yourself with?
b) What can you add in?
c) What can you take away?

Big Money Business Coach

Presentation Outline: Small Business
Owners
8) Master Your Psychology
a) Fears
b) Doubts
c) Limiting beliefs
9) Special Offer
a) Intro session offer or info product/program/event offer
10) Q & A
a) You can do Q & A throughout or at the end
b) Closing
11)

What did you find most valuable?

Big Money Business Coach

Handout: Business Breakthrough Coaching
Offer
NEW For a Limited Time...
If youve been working to grow your business for a while now and things arent
happening as fast as you want, then Id like to help you create a MAJOR business
BREAKTHROUGH. Heres the scoop
Ive heard from a lot of small businesses that are having an especially difficult
time getting their business to grow fast these days. After hearing about so many
peoples struggles, I decided to do something about it
Id like to invite you to take advantage of a special, Business Breakthrough
coaching session where well work together to

Create a crystal clear vision for your ultimate business success

and the perfect lifestyle youd like your business to provide
Uncover hidden challenges that may be sabotaging the growth of
your business and keeping you working too many hours
Leave this session renewed, re-energized, and inspired to turn your
business into a highly profitable, revenue-generating machine that
practically runs itself

Check off the areas you most want to focus on:

I dont want to keep spending every waking hour on my work.
Im behind on my goals (or I dont even have goals).
I want my business to make me rich and run itself.
My business is going great. Now I want to get a life!
I dont have a vision or mission statement for my business.
I have some sales fears Id love some help getting past.
I need to improve my sales and marketing skills.
I dont know how and where to go to network.

Big Money Business Coach

Handout: Business Breakthrough Coaching
Offer
Check here if youd like to have a one-on-one, 25 min. Business
Breakthrough coaching session with me.
Investment: $350/session
Please fill in your credit card
information: Name:
Billing Address 1:
Billing Address 2:
City:

State:

Zip Code:
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Big Money Business Coach

Handout: Presentation Evaluation
Please rate the speaker from 1-10 in the following areas (10 is
best!):
How useful was the material for you?
How effective was the presenter?
How enjoyable was the presentation?
What did you like most about the program?
What do you think would make it even better?
Additional comments?

May we use your comments in our marketing materials? Y

Check here if youd like to receive our Marketing Tips e-newsletter and
get a free bonus special report: "5 Business Prosperity Secrets". Use
it and you will...

Become a magnet to customers, sales, & profits

Discover the #1 area for you to focus on that will amp up your
productivity, focus, & results
Learn how to keep your business growing even when you're on the
beach taking a vacation

Enter your name and email address below:

Name: ____________________________________________________________________
Email: _____________________________________________________________________
Phone: (optional) __________________________________________________________

Big Money Business Coach

Handout: Rapid Business Growth
Business Owners
Identify Your Greatest Leverage Points for Rapid Growth.
On a scale of 0-10, please rate your business in the following areas
I have a crystal clear vision for where my business is headed
I have a specific, step-by-step plan for how to achieve all of my business
goals
I have a powerful support team that is filled with A players only
When it comes to building my team, I dig my well before Im thirsty,
meaning I always look ahead for the next people to add to my team before
I need them
Im aware of industry trends, economic trends, and technology trends
that will impact the future of my business and were poised to capitalize
on these trends
I have marketing strategies that work effectively
I always test and measure the results of every marketing activity we
implement so that we can constantly improve our results
I have a systemized sales process that ensures my sales team
members can all be successful
I have a system in place for rewarding my team regularly in ways that
they love to be rewarded (praise, gifts, public acknowledgement)
I keep my eyes on our business financial reports and safeguard our cash
flow

Big Money Business Coach

The Client Sign-Up Script
Directions: Use this as a guide when talking to potential clients. It is not a
substitute for studying the Free Sessions That Sell training program, but it will
help keep you on track and get quicker results.

Goals & What They Mean/ What They Are Worth:

1.

Tell me a little bit about yourself (or if you are a business coach, tell
me a little bit about your business, of if you are a relationship coach,
tell me a little bit about your relationship, etc.)

2.

If you could wave a realistic magic wand, where would you like (your
business, relationship, health, etc) to be in the next 6 months to a
year?

3.

If you had that in just the way that youd like to have it, what would
that do for you?

4.

What would be the best part about it?

5.

Why?

Challenges & Their Impact/Cost:

6.

What do you think could be slowing you down, standing in the way, or
stopping you from having all of (list their goals from Question 2)?

7.

What else do you think could be slowing you down, standing in the
way, or stopping you? (Repeat until they dont have anything else).

8.

What impact do you think these challenges are having on your

(business, relationship, etc.)?

9.

What impact are these challenges having in other areas of your life?

10. How long have these challenges been going on?

11. Whats the worst part about these challenges?
12. Why?

Big Money Business Coach

The Client Sign-Up Script
The Turn-Around/Light at the End of the Tunnel:
13. If you could turn all these challenges around and flow freely toward your
goals, what would that do for you?
14. What would be the best part about that?
15. Why?
16. What have you found most valuable about our time together so far?
17. I have a program designed specifically to help people overcome these
sorts of challenges and achieve these kinds of results. Would you like to
hear a little bit about it?

How You Help Them:

18.

Explain how your coaching works (use the 5 part coaching methodology
& relate it back to their goals & challenges)

19.

Check in to see if they are with you Does this make sense? Would
that be valuable to you?

20.

Explain your guarantee (30-day Total Happiness guarantee)

21.

Explain your fees ($XXX/month, $YYY/Full Pay, etc.)

22.

Which of these options feels like the best fit for you?

23.

Would you like to give it a try?

24.

Great. Let me get you entered into the system.

25.

If someone isnt ready to move forward now, help them overcome their
fear and see if they are ready to move forward after that.

Big Money Business Coach

Marketing Copy Checklist
Use This Super Copy Checklist To Make Sure Your Marketing
Piece Has No Holes & Gets You The Results You Want!
Directions: Use this checklist in 2 ways. First,
use this as a guide as youre writing your
marketing piece to make sure you include all of
the important elements. Second, after youve
written a marketing piece, rate your copy in each
area on a scale of 0-10 (0 = Weak, 10 =
Awesome). Then, look for weak areas that have
low numbers and see if you can improve them.

Your Product/Program:

Is for one very specific group of people (target audience/niche)

Solves one very specific pain or problem
Has an aspect to it that makes it somehow better than anything else
out there
4.
Is a bargain compared to what theyre getting
1.
2.
3.

General:
5.
6.
7.
8.
9.

Its written from the buyer's point of view (Its about them,
not you or your program)
The word you is in here about 10 times more than the word I
Power words, action oriented, exciting, inspiring words and
language is used throughout
Metaphors are used to illustrate what you mean
Stories and examples are used throughout to drive home your
meaning

Headline:

10.
11.
12.
13.
14.

Grabs attention
Makes you want to read more
Makes you curious
Has very clear & specific benefits
People get what it means
immediately

Big Money Business Coach

Marketing Copy Checklist
Sub-headline:
15.
16.
17.
18.
19.

20.
21.
22.

Grabs attention
Makes you curious
Has very clear & specific benefits
People get what it means immediately
Makes you want to read more

Transitions:

Transitions are used to bridge one paragraph to the next

Transitions are used to bridge one idea to the next
Transition words and symbols are used (and.., but.., In fact)

Body:

Uses sub-headlines throughout to keep pulling the reader back in

Connects with your audience right where they are (frustrated,
angry, sad because of X)
25.
Nails their situation to a tee
26.
Gets deep inside their hearts and minds (what theyre thinking and
feeling)
27.
Identifies the problem youre going to solve
28.
Includes all of the standard solutions that dont work
29.
Tells why they dont work
30.
Explains whats really needed
31.
Makes a winning case for why you and your offering are the best at
delivering whats needed.
32.
Has a clear & compelling call to action
23.
24.

Testimonials:
33.
34.
35.

Has at least 5 glowing, results-filled testimonials

Listed results are related to the product or service being promoted
Uses audio or video (nice to have, but not a must)

Big Money Business Coach

Marketing Copy Checklist
Bonuses:
Offers 3 enticing bonuses that are so good you could almost
sell them separately
37.
Sets your bonuses apart from the regular offer (with a box around
them)
38.
Uses a bulleted list of benefits or concepts theyll learn from the
36.

39.

bonus

Bonuses are related to what you're promoting

Irresistible Offer:
40.
41.
42.
43.
44.

The program is worth far more than what youre charging

Its crystal clear why its worth far more than what youre charging
You have a checklist or chart explaining what theyre getting
You give them a reason to buy now (instead of later)
You have a money back guarantee and list it

PS:
45.
46.
47.

Reminds them why they should buy now

Reminds them what theyre getting
Reminds them about the money back guarantee

Miscellaneous

48.
49.
50.

The overall look of the piece is clean & professional

You have a place for people to contact you with questions
You have a page or section to overcome common objections. (Still
not sure?)

Big Money Business Coach

Secret Client Hangouts
Use These Secret Client Hang Outs To Find More
Clients
LinkedIn Groups
1. http://www.linkedin.com/groups?
gid=54772&trk=anetsrch_name&goback=.gdr_12695
2. http://www.linkedin.com/groups?
gid=45173&trk=anetsrch_name&goback=.gdr_12695
3. http://www.linkedin.com/groups?
gid=1219567&trk=anetsrch_name&goback=.gdr_126
4. http://www.linkedin.com/groups?
gid=68657&trk=anetsrch_name&goback=.gdr_12695

39289790_1
39289790_1
9539289790_3
39289790_14

Facebook Groups
1. Facebook for Business
2. FACEBOOK BUSINESS EXCHANGE
3. https://www.facebook.com/groups/5395024554/

Yahoo Groups, etc.

1. http://business-growth.meetup.com/
2. http://finance.groups.yahoo.com/group/aurora-entrepreneur/
3. http://finance.groups.yahoo.com/group/makingtherun/
4. http://groups.yahoo.com/search?
query=business+growth&sg=60&sort=relevance
5. Business Growth Partners, Inc. : Free Registration
6. http://theopennetworkersforum.ning.com/group/bullseye
7. http://businessfightspoverty.ning.com/page/2009-event-seriesdiscussion
8. http://www.allexperts.com/el/Growing-Business/

Big Money Business Coach

Client Getting Email
Use This Pre-Written Email To Get More Clients
Subject Line: Get the Business Breakthrough You Need
Hi FIRST NAME,
If youve been working to
grow your business for a
while
now and things arent
happening as fast as you want,
then Id like to help you create
a MAJOR business
BREAKTHROUGH. Heres the
scoop
Ive heard from a lot of small
businesses that are having an
especially difficult time getting their
business to grow fast these days.
After hearing about so many
peoples struggles, I decided to do
something about it
** NEW, For a Limited Time **
Id like to invite you to take
advantage of a special,
Business Breakthrough
coaching session where well
work together to
=> Create a crystal clear vision
for your ultimate business
success and the perfect
lifestyle youd like your business
to provide

Big Money Business Coach

Client Getting Email
=> Uncover hidden
challenges that may be
sabotaging the growth of
your business and keeping
you working too many hours
=> Leave this session
renewed, re-energized, and
inspired to turn your
business into a
highly profitable, revenue-generating
machine that practically runs itself
If youd like to take advantage
of this very special, very
limited, and totally FREE 30
minute
Business Breakthrough
coaching session, click reply and
answer these questions
1.How long have you had
your business?
2.What kind of product/service
do you provide?
3.What are your revenue goals
for the next 12 months?
4.What was your business
revenue over the last 12
months? (ballpark)
5.What do you see as the major
challenges holding you and
your business back from
growing at the pace you want?
6.On a scale of 0-10, how
important is it for you to
overcome your challenges and
achieve your goals today?
7.Full Name
8.Email Address
9.Phone #
10. Time Zone

Big Money Business Coach

Client Getting Email
Check off the areas youd most
like to work on
Marketing
Sales Process
Turning Your Team Into High Performers
Cash Flow Strategies
Customer Service
Systemizing & Streamlining Processes
Leadership & Delegation
Other

Since were making this offer for

the first time right now and we
dont know how intense the
response will be, we cant
guarantee a coaching session for
everyone.
Well take as many people as we
can and then start a waiting list.
You can expect to get contacted
by our team to schedule your
session within the next 3
business days.
If you dont hear from us, it
means weve received more
requests than we can handle
right now and if something
opens up well get in touch with
you at a later time.
Again, to take advantage of
this offer, simply click reply
and answer the questions
listed above.

Big Money Business Coach

Client Getting Email
Warmest Regards,
[Your name here]
PS: The sooner you send us your
answers, the more likely you are
to get a session. Click reply now.