Week 4 Activity Guide

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BRENDON BURCHARDS
Achievement Accelerator
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Week Four
Social Intelligence
and Influence
GROUPINSIDERS.COM EXCLUSIVE
Achievement Accelerator Discussion Guide: Week Two
Week Two Overview
In this weeks session, Brendon shares four separate but complimentary frameworks for
better understanding and influencing others. He describes these models as critical to
his ability to influence millions of people as well as small teams and even those he
loves. If you are the person who understands other people better than those around
you, and you have the intention and ability to influence their beliefs and behaviors,
then you are the one likely to make the greatest difference.
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Summary
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Four new models are introduced in this weeks lesson.
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1. Social Intelligence Model

This model reveals that there are 10 human drives that are influencing how people
think, feel, and behave at all times. Understanding and mastering these drives is critical
to knowing and relating with others. The human drives include Primary Drives like
Control, Competence, Congruence, Connection, and Caring. And the Forward Drives
include Change, Challenge, Creative Expression, Contribution, and Consciousness.
Sentence Completion Activities

Use the following sentence starters to think about this framework. You can apply
it to yourself or to someone you are trying to influence. For brevity sake, the
sentences below are oriented toward you.
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Visit BrendonBurchard.com for questions or more training.
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An area of my life where I dont feel I have enough Control is (or, An area of life
that might be lacking Control in someone elses life whom I am trying to
influence is) And the way its been effecting my/their behavior is And the
thing I could do to improve this area of my life is
An area of my life where I dont feel I have enough Competence is And the
way its been effecting my behavior is And the thing I could do to improve this
area of my life is
An area of my life where I dont feel I have enough Congruence is And the
area of my life is
An area of my life where I dont feel I have enough Connection is And the way
its been effecting my behavior is And the thing I could do to improve this area
of my life is
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An area of my life where I dont feel I have enough Caring is And the way its
been effecting my behavior is And the thing I could do to improve this area of
my life is
An area of my life where I dont feel I have enough Change is And the way its
been effecting my behavior is And the thing I could do to improve this area of
my life is
An area of my life where I dont feel I have enough Challenge is And the way
its been effecting my behavior is And the thing I could do to improve this area
of my life is
An area of my life where I dont feel I have enough Creative Expression is

And the way its been effecting my behavior is And the thing I could do to
improve this area of my life is
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An area of my life where I dont feel I have enough Contribution is And the
area of my life is
An area of my life where I dont feel I have enough Consciousness is And the
area of my life is
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2. The Persuasion Formula

Here, Brendon shares his 3-part formula for thinking through any situation in which
persuasion will be critical: mediations, negotiations, requests of your family, and more.
He states that the foundation of all persuasion rests on our ability to Acknowledge
others, to explicitly share our understanding of and appreciation for their realities. We
must acknowledge other peoples challenges and struggles, and their successes and
struggles in the past, before attempting to make a request of them. Next, we must also
stoke their Ambition for a better future. As we do that, we can gain greater persuasion
by sharing explicitly how their actions can bring them great intrinsic reward (personal
meaning, passion, and enjoyment) and extrinsic reward (social recognition or reward
like status, money, power, awards, social popularity or appreciation). Finally, we must
overlay to all this communication a high dose of Affect, or emotion. We have to share
stories or utilize our tone in order to make people feel like wanting to do something on
an emotional level.

Use the following sentence starters to think about this framework. You can apply
it to yourself or to someone you are trying to influence. For brevity sake, the
sentences below are oriented toward you.
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An area of my life I need to persuade people better to support me is
In my next situation of persuasion (think of someone specific you want to

persuade), the things Id have to say to them to Acknowledge them would be
things like:

persuade), the things Id have to say to them to stoke their Ambition would be
things like:

persuade), the things Id have to say to them to gain more Affect (emotion) from
them would be things like:
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3. The Influence Model

This model explains that, in order to influence others over the long term, we must
teach them how to THINK. The more articulate and explicitly we become in sharing
how people should think about themselves, others, and the world, the more we shape
their point of view and thus their life. Second, we gain influence by CHALLENGING
others to demonstrate more character, to improve their relationships, and to contribute
more to meaningful things. Finally, we must be ROLE MODELS for all of this - living in
congruence with what we espouse and demonstrating our own ways of thinking and
growth.
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Use the following sentence starters to think about this framework.
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In my next situation of influence (think of a specific situation or group of people

you want to influence), the things Id have to say to them to influence them on
how to THINK about themselves, others, and the world include

you want to influence), the things Id have to say to CHALLENGE them to
improve their character, connections, or contributions include

you want to influence), the things Id have to say and do to ROLE MODEL what I
desire of others include
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4. The Leadership Model

This leadership framework, called E6, represents six practices required to enact
leadership. Each E is addressed Envision, Enlist, Embody, Empower, Evaluate, and
Encourage. Envision is about creating a compelling vision for ourselves and those we
lead. Enlist requires us to engage potential collaborators and to work with them to
create a vision that reflects mutual purposes. We must also express our vision in clear,
persuasive terms. In Embody, we remind ourselves to walk our talk and to lead with a
genuine focus on becoming a role model for others. The complex idea of empowering
collaborators to lead and serve is dealt with in Empower. This involves granting those
we lead with resources, decision-making authority and trust. Evaluate means we must
continually assess our progress toward our vision as well as our peoples performance
and vision. Finally, Encourage reminds us to lift those around us, sustain hope, and
keep our own emotions in check as we seek higher states of motivation and morality.
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Use the following sentence starters to think about this framework.
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In my next situation of leadership (think of a specific situation or group of people

you want to lead), the things Id have to do or say in the ENVISION process
include
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you want to lead), the things Id have to do or say in the ENLIST process
include
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you want to lead), the things Id have to do or say in the EMBODY process
include
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you want to lead), the things Id have to do or say in the EMPOWER process
include

you want to lead), the things Id have to do or say in the EVALUATE process
include

you want to lead), the things Id have to do or say in the EMPOWER process
include
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Achievement Accelerator Discussion Guide: Week Two

Week Two Overview

1. Social Intelligence Model

Sentence Completion Activities

Achievement Accelerator Discussion Guide: Week Two

Achievement Accelerator Discussion Guide: Week Two

An area of my life where I dont feel I have enough Creative Expression is

Achievement Accelerator Discussion Guide: Week Two

Achievement Accelerator Discussion Guide: Week Two

2. The Persuasion Formula

Sentence Completion Activities

Achievement Accelerator Discussion Guide: Week Two

An area of my life I need to persuade people better to support me is

In my next situation of persuasion (think of someone specific you want to

In my next situation of persuasion (think of someone specific you want to

In my next situation of persuasion (think of someone specific you want to

Achievement Accelerator Discussion Guide: Week Two

3. The Influence Model

Sentence Completion Activities

Achievement Accelerator Discussion Guide: Week Two

In my next situation of influence (think of a specific situation or group of people

In my next situation of influence (think of a specific situation or group of people

In my next situation of influence (think of a specific situation or group of people

Achievement Accelerator Discussion Guide: Week Two

4. The Leadership Model

Sentence Completion Activities

Achievement Accelerator Discussion Guide: Week Two

In my next situation of leadership (think of a specific situation or group of people

In my next situation of leadership (think of a specific situation or group of people

In my next situation of leadership (think of a specific situation or group of people

Achievement Accelerator Discussion Guide: Week Two

In my next situation of leadership (think of a specific situation or group of people

In my next situation of leadership (think of a specific situation or group of people

In my next situation of leadership (think of a specific situation or group of people

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