E-Commerce in India Future and Its Perspective: A Study
E-Commerce in India Future and Its Perspective: A Study
E-Commerce in India Future and Its Perspective: A Study
Indrajit Ghosal
Asst. Professor
Affiliation: Institute of Management Study (IMS), Kolkata
MCA, B.Sc(IT), EDAST, ACSE(IBM)
I.
INTRODUCTION
Page 25
IN
B2C
E-
Page 28
E-COMMERCE REVENUE
E-commerce in India to explode in 2012, Indian eshoppers will have a good time getting great deals and
services online. A recent pan-India report released by Com
Score Inc reveals that online shopping in India has touched a
growth rate of 18 per cent and is only likely to grow further.
The report found that nearly 60 per cent of citizens in India
visited a retail site in November 2011, with the number of
online shoppers increasing by 18 per cent in the past year. Ecommerce can become an integral part of sales strategy while
it is one of the cheapest medium to reach out the new markets,
if implemented successfully, it offer a smart way of expansion
& doing e-commerce attribute to the successful
implementation to carefully understanding the products &
services, customers and the business process, easy-to-use
system to extend the business on the web. A new report by the
Boston Consulting Group says online retail in India could be a
$84-billion industry by 2016 more than 10 times its worth
in 2010 and will account for 4.5 per cent of total retail. The
e-commerce platforms maximize its reach to the potential
customers and provide them with a convenient, satisfying &
secure shopping experience.
Barriers of E-Commerce in India Some of the
infrastructural barriers responsible for slow growth of
ecommerce in India are as follows. Some of these even present
new business opportunities. A. Payment Collection: When
get paid by net banking one has to end up giving a significant
share of revenue (4% or more) even with a business of thin
margin. Fraudulent charges, charge backs etc. all become
merchant's responsibility and hence to be accounted for in the
business model. B. Logistics: You have to deliver the product,
safe and secure, in the hands of the right guy in right time
frame. Regular post doesn't offer an acceptable service level;
couriers have high charges and limited reach. Initially, you
www.ijsres.com
Page 29
www.ijsres.com
VIII.
CONCLUSION
www.ijsres.com
Page 31