Business Plan Outline For Ecommerce: Executive Summary

Business Plan Outline for Ecommerce
An e-Business plan is similar as any other business plan but there are some additional
features that should be considered in e-Business. Service and market access is different in ebusiness. Its financials and marketing plans are different because of different nature of the
market. This report will discuss different components thats should be listed in the business
plan. There will be an example with this outline that will give better understanding of each
portion. Business plan outline will discuss the following components.
1. The Executive Summary

2. Introduction and background
3. Business Model and Key Elements
4. Product and service details
5. Business opportunities and analysis
6. Competitor analysis
7. Logical flow
8. Pricing strategy
9. Marketing Strategy
10. Financial Flows
Executive summary
This section of report will give brief idea of complete business plan. It should be short and
accurate. All the elements should be presented in this summary. First of all the basic idea of
business plan will be discussed with little introduction and background. If someone did not
read the complete plan but quickly read the summary then he should get the basic idea of the
plan. Its the first presentation of your plan so it should be efficient and creative. As an
example we have executive summary of a business plan
This report regards the information and details about the Hope recruitment services online
website. In the first stage introduction and business model of the website is discussed after
that all the categories and features prices of the services are discussed. In the next step
website is being describe by the logical and physical flow diagrams. In the further steps the
in source and outsourcing of website is discussed. In the last the security plan of the website
that how the website is secured and validate is discussed. Financial flows also very important
in this report to be discussed.
Introduction and Background
This section will discuss the introduction of the topic. Different features and components of
business plan will be discussed in this section. What will be the company and how they will
operate etc these questions will be answered in this part. It should discuss
The historical perspective
Background of the plan
Mission and goals of business
Online recruitment website will have following introduction.

Welcome to Hope Recruitment Company our destination is to provide recruitment services
for the companies and also provide consultancy services regarding admission in universities
and also provide domicile NOC Launching new business of online recruitment and also have
physical offices in different cities. Providing high quality services on low cost according to
the need and purchasing power of the customers.
Youll find our site a best source to apply online admission in local and overseas universities.
Experienced customer service team will be standing by to help you with your choice. Our
team is made up of different persons who have experience in their related field which can
lead you to fulfill your dreams (study and job).
Business model and key elements

Value Proposition
Value proportion means the offering of the plan. Its the point of differentiation for this
business. Like following
Providing best quality recruitment services on low cost

Customer can make choice and customize his required service
Customer can easily search the required job or admission according to his requirements.
Providing online help (Skype ,email)
Team management
The management team is more than just window-dressing for public relations. Not only
should it have a firm grasp on the technology but it should also be savvy in the
management aspects of running a business. Since many corporations spin-off their eBusinesses to separate companies, there is a danger that the management team will not be
structured properly.
Product or service description
In this section product and service will be discussed. What are the product features and its
benefits for customers etc; these questions will be answered.
It will answer the following questions
How to describe what it is you are trying to sell?
Product description features.
Product description benefits.
The importance of the prototype.
Business opportunities and analysis

This part will discuss the opportunities for business by examine current market. For an eBusiness to survive it must be adaptable and continually look for new opportunities. For
example, a company develops a software product but realizes that there are more
opportunities to deploy it as a service across the web than as a standalone software product.
Competition analysis
In this section we will analyze the competitors and other forces in the market. These points
will be considered in our marketing and business strategies. In this step we will collect
information about competitors and their strategies. After this we will make our strategy to
compete in the market. It would be an excellent idea to also explain how you intend to
minimize that threat (i.e via massive marketing campaign, through public relations, etc.). It
will be based on following steps.
Performing competitive analysis
Describing your competitive advantage
Logical flow diagram

Its important to develop logical flow because it will give the idea about your work process.
Reader will understand your business model easily. Like following example
Verify
Login
Web Site
Customer
HTTP
Request
Accept/
Reject
Visitor
Customer
Data base
Customer
Information
Online
customer
Service
Display
Catalog
Pages
Customer
service
database
Catalog
Database
Order
Shipped
Confirmed
Purchase
Services
Order
Database
Ship
services
Fulfill
Order
Pricing strategy
Pricing strategies usually change as product or service passes through its life cycle.
Two broad pricing strategies:
Market skimming pricing
Market penetration pricing
In this part pricing strategy will be selected and described in detail. Following points should be
considered in setting pricing strategy. This section will also explain the way to get paid
By setting low prices you can produce more market growth.
It creates cost reduction and cost control pressure from the start as sales volume increases
and lead to greater efficiency.

Low pricing act as a barrier for competitors to enter market.
Marketing strategy
Marketing strategy will be based on the information gathered in internal and
external analysis. Marketing and promotion will include following headings
Promotion and Advertisement
Advertisement Networks
Googles Ad words advertisement:
Social Networks
Market Segmentation
Target Market Segment Strategy
Tracking And Analytics
Financials
Starting an e-Business will require you to estimate both your expenses and revenues. While a
company who is porting their product or service to the web as an e-Business might have a
very good handle on this, many start-up e-Businesses haven't a clue.
Interestingly it's common knowledge that most venture capitalists don't even look at the
financials suspecting the fiction that most certainly produced them.
For example
- In sourcing website.
Dedicated server ($119/month To $439/month)
CPU 1.66 GHZ 2 cores up to 2* 2.4 GHZ 8 cores

Ram 2GB to 8GB
Hard 250GB t0 2000 GB
Bandwidth 2000 GB
Specification can modify according to requirement
Shared Hosting. (Less costly)
We are using dedicated servers because they are more secured and are in one handed no
sharing of any type of data. Dedicated servers are more liable and easy to use servers.
References
Kalakota, R., & Robinson, M. (2001). E-business 2.0: Roadmap for Success. Addison-Wesley
Professional.
Amit, R., & Zott, C. (2001). Value creation in ebusiness. Strategic management journal,
22(67), 493-520.
van Hooft, F. P., & Stegwee, R. A. (2001). E-business strategy: how to benefit from a hype.
Logistics Information Management, 14(1/2), 44-54.

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Business Plan Outline for Ecommerce

1. The Executive Summary

Introduction and Background

The historical perspective

Background of the plan

Mission and goals of business

Online recruitment website will have following introduction.

Business model and key elements

Providing best quality recruitment services on low cost

Providing online help (Skype ,email)

Product or service description

How to describe what it is you are trying to sell?

Product description features.

Product description benefits.

The importance of the prototype.

Business opportunities and analysis

Performing competitive analysis

Describing your competitive advantage

Logical flow diagram

and lead to greater efficiency.

Promotion and Advertisement

Googles Ad words advertisement:

Target Market Segment Strategy

Tracking And Analytics

Dedicated server ($119/month To $439/month)

CPU 1.66 GHZ 2 cores up to 2* 2.4 GHZ 8 cores

Shared Hosting. (Less costly)

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