Ba8202 Business Research Methods

BA8202 BUSINESS RESEARCH METHODS
LTPC
3003
COURSE OBJECTIVES:
To familarise the students to the principles of scientific methodology in business
enquiry; to develop analytical skills of business research; to develop the skills for
scientific communications.
COURSE OUTCOMES:
Students would become acquainted with the scientific methodology in business
domain. They would also become analytically skillful. They would become familiar
with the nuances of scientific communications.
UNIT I INTRODUCTION
Business Research Definition and Significance the research process Types of

Research Exploratory and causal Research Theoretical and empirical Research
Cross Sectional and time series Research Research questions / Problems
Research objectives Research hypotheses characteristics Research in an
evolutionary perspective the role of theory in research.
UNIT II RESEARCH DESIGN AND MEASUREMENT
Research design Definition types of research design exploratory and causal

research design Descriptive and experimental design different types of
experimental design Validity of findings internal and external validity
Variables in Research Measurement and scaling Different scales Construction
of instrument Validity and Reliability of instrument.
UNIT III DATA COLLECTION
Types of data Primary Vs Secondary data Methods of primary data collection

Survey Vs Observation Experiments Construction of questionaire and
instrument Validation of questionaire Sampling plan Sample size
determinants optimal sample size sampling techniques Probability Vs Non
probability sampling methods.
UNIT IV DATA PREPARATION AND ANALYSIS
Data Preparation editing Coding Data entry Validity of data Qualitative Vs

Quantitative data analyses Bivariate and Multivariate statistical techniques
Factor analysis Discriminant analysis cluster analysis multiple regression and
correlation multidimensional scaling Application of statistical software for data
analysis.
UNIT V REPORT DESIGN, WRITING AND ETHICS IN BUSINESS RESEARCH 9
Research report Different types Contents of report need of executive summary
chapterization contents of chapter report writing the role of audience
readability comprehension tone final proof report format title of the report
ethics in research ethical behaviour of research subjectivity and objectivity in
research.
TOTAL: 45 PERIODS
TEXTBOOKS
1. Donald R. Cooper, Pamela S. Schindler and J K Sharma, Business Research
methods, 11th Edition, Tata Mc Graw Hill, New Delhi, 2012.
2. Alan Bryman and Emma Bell, Business Research methods, 3rd Edition, Oxford
University Press, New Delhi, 2011.
3. Uma Sekaran and Roger Bougie, Research methods for Business, 5th Edition,
Wiley India, New Delhi, 2012.
4. William G Zikmund, Barry J Babin, Jon C.Carr, Atanu Adhikari,Mitch Griffin,
Business Research methods, A South Asian Perspective, 8th Edition, Cengage
Learning, New Delhi, 2012.
BA8204 HUMAN RESOURCES MANAGEMENT LT P C

3003
COURSE OBJECTIVE:
To provide knowledge about management issues related to staffing, training,
performance, compensation, human factors consideration and compliance with
human resource requirements.
COURSE OUTCOME:
Students will gain knowledge and skills needed for success as a human resources
professional
UNIT I PERSPECTIVES IN HUMAN RESOURCE MANAGEMENT 5
Evolution of human resource management The importance of the human factor
Challenges Inclusive growth and affirmative action -Role of human resource
manager Human resource policies Computer applications in human resource
management Human resource accounting and audit.
UNIT II THE CONCEPT OF BEST FIT EMPLOYEE 8
Importance of Human Resource Planning Forecasting human resource
requirement matching supply and demand - Internal and External sources.
Recruitment - Selection induction Socialization benefits.
UNIT III TRAINING AND EXECUTIVE DEVELOPMENT 10
Types of training methods purpose- benefits- resistance. Executive development
programmes Common practices - Benefits Self development Knowledge
management.
UNIT IV SUSTAINING EMPLOYEE INTEREST 12
Compensation plan Reward Motivation Application of theories of motivation
Career management Development of mentor Protg relationships.
UNIT V PERFORMANCE EVALUATION AND CONTROL PROCESS 10

Method of performance evaluation Feedback Industry practices. Promotion,
Demotion, Transfer and Separation Implication of job change. The control
process Importance Methods Requirement of effective control systems
grievances Causes Implications Redressal methods.
TOTAL: 45 PERIODS
TEXTBOOK
1. Dessler Human Resource Management, Pearson Education Limited, 2007
2. Decenzo and Robbins, Human Resource Management, Wiley, 8th Edition, 2007.
REFERENCES
1. Luis R.Gomez-Mejia, David B.Balkin, Robert L Cardy. Managing Human
Resource. PHI Learning. 2012
2. Bernadin , Human Resource Management ,Tata Mcgraw Hill ,8th edition 2012.
3. Wayne Cascio, Managing Human Resource, McGraw Hill, 2007.
4. Ivancevich, Human Resource Management, McGraw Hill 2012.
5. Uday Kumar Haldar, Juthika Sarkar. Human Resource management. Oxford.
2012.

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BA8202 BUSINESS RESEARCH METHODS

Business Research Definition and Significance the research process Types of

Research design Definition types of research design exploratory and causal

Types of data Primary Vs Secondary data Methods of primary data collection

UNIT IV DATA PREPARATION AND ANALYSIS

Data Preparation editing Coding Data entry Validity of data Qualitative Vs

BA8204 HUMAN RESOURCES MANAGEMENT LT P C

UNIT V PERFORMANCE EVALUATION AND CONTROL PROCESS 10

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