Project Report ON: Comprative Study of Strategic Marketing of Tata Motors LTD at New Delhi
Project Report ON: Comprative Study of Strategic Marketing of Tata Motors LTD at New Delhi
Project Report ON: Comprative Study of Strategic Marketing of Tata Motors LTD at New Delhi
ON
COMPRATIVE STUDY OF STRATEGIC MARKETING OF
TATA MOTORS LTD AT NEW DELHI
Session 2014-2015
Submitted to Uttar Pradesh Technical University for the partial fulfillment of the
requirement for the award of the degree of Master of Business Administration
Submitted By:
PRADEEP KUMAR
Roll. No.: 1309670023
M.B.A 3rd SEMESTER
Under the Guidance of:
Prof. Neha Poddar
Department Of Management
CERTIFICATE
This is to certify that the project titled COMPRATIVE STUDY OF STRATEGIC MARKETING
OF TATA MOTORS LTD AT NEW DELHI is carried out by Pradeep Kumar, Roll No.
1309670023, under the guidance of Prof. Neha Poddar towards the partial fulfillment for the
award of degree of Master of Business Administration (M.B.A) from Uttar Pradesh Technical
University Lucknow. This is bonafide record of the work carried out by above mentioned student
in the certificate.
Core Faculty
(H.O.D)
Neha Poddar
Assistant Professor
DECLARATION
I do hereby declare that the dissertation title COMPRATIVE STUDY OF STRATEGIC
MARKETING OF TATA MOTORS LTD AT NEW DELHI is a record of bonafide work
done by me under the supervision of
Rajasthan in partial fulfilment of the requirements for the award of degree of Master of Business
Administration..
Pradeep Kumar
ACKNOWLEDGEMENT
In order to make my project I acknowledge a special thanks to all those people
without whose supports it would not be possible for me to complete my report.
First of all I really thankful to my Nims University because of them I could achieve
the target. I express my sincere thanks to my project guide Dr. Sandesh Kumar
Sharma who had guide to me throughout my project.
I would also thankful to the (TATA MOTORS LTD) for giving me this opportunity
to work on project in Jaipur (Rajasthan). I convey my heart full thanks to the
Mr. Ashish Somani (TSM OF TATA MOTORS LTD) and GM, DGM & the all staff
members of Tata Motors Ltd, with their help and corporation.
Also I would like to express my inner feeling for all the people for co -operating and
helping me throughout the project.
Last but not the least I am thankful to my parents and friends who have provided me
with their constant support throughout this project.
Makshud Khan
CONTENTS
Sr. No
Descriptions
Page No.
1.
2.
3.
Declaration
4.
Acknowledgement
5.
Contents
6.
Executive Summary
7-10
7.
Introduction
11-13
8.
Company Profile
14-27
History
28-46
10.
Organization Structure
47
11.
Direct Competitors
48-49
12.
Company Position
50-52
13.
Product Mix
53-90
14.
Research Methodology
94-95
15..
96-104
16.
105-106
17.
107-108
18.
Questionnaire
109-111
19.
Bibliography
112-113