In The Mix With DJ NOLA Sponsorship Proposal

MEDIA GROUP
SPONSORSHIP PROPOSAL
Visionary Entertainment Media Group

www.visionaryentertainment.net | [email protected]
Phone: (504)223-4939 Fax: (504)341-9021
TABLE OF CONTENTS
Table of Contents.............................................Page 2
Words from the CEO.............................. ..Page 3
VEMG Company Background............................ Page 4
Meet the Executive Producer..............................Page 5
Show Description.................................. Page 6
Production Overview ....................................... Page 7
WUPL-TV (My54) Viewership Stats............ ..........Page 8
Sponsorships & Donations Overview................ Page 9
Proposal for Sponsorship.................................. Page 10
Sponsorship Opportunities.......... ..................... Page 11
Diamond Sponsorship...Page 12
Platinum SponsorshipPage 13
Gold Sponsorship...Page 14
Silver Sponsorship..Page 15
Bronze Sponsorship...Page 16
Media Plan..................................................... Page 17
Sponsorship Confirmation Form......................... Page 18
Strategic Branding Partners Include:

__________________________________________
3904 Catawba, Harvey LA 70058 /// Tel 504.223.4939 Fax 504.341.9021 /// www.visionaryentertainmentertainment.net
Dear Sponsor
As traditional ways of convincing consumers to buy products grow less and
less effective, marketers are looking for new strategies. And in alternative
media theyre finding the fresh approaches theyre looking for. Visionary
Entertainment Media Group (VEMG) is passionately devoted to inventing new
ways to reach people. We stop at nothing to go where traditional media have
never gone before, and to add new possibilities to an ever-expanding
marketing mix.
Yesterdays innovation has become todays expectation, so the need for new
media vehicles never lets up. Take a look at the many VEMG concepts that are
already in play. Draw inspiration from the successful VEMG platforms that
have helped to generate business and buzz for a wide range of brands. Then
talk to us about building a marketing campaign for you.
Dont spend more, spend different!
With best regards,
Nadine Robertson
Nadine DJ NOLA Robertson
CEO
3904 Catawba, Harvey LA 70058 /// Tel 504.223.4939 Fax 504.341.9021 /// www.visionaryentertainment.net
Specialized In
Everything That Is
YOURE PROBABLY ASKING
Entertainment
1!!
WHO WE ARE
Visionary Entertainment Media Group LLC. is a multi-faceted independent record label and full service
entertainment organization specializing in film & television production, music publishing, recording
production, artist management, product development and event coordination.
Our Mission:
Visionary Entertainment Media Groups core mission is to be the one stop shop for everything entertainment.
Furthermore, Visionary Entertainment Media Groups mission is to design and implement the strategic
marketing solutions necessary to provide a wide range of exceptional entertainment services to consumers
through our consulting services and strategic partnerships.
Building strong relationships with an impressive distribution network, Visionary Entertainment Media Group
maximizes outlet expansions by assessing, engaging, and partnering in cross promotional opportunities and
offering services in which we act as a liaison between industry professionals, various distribution centers and
licensors.
Visionary Entertainment Media Group takes concept to reality, by providing our clients, strategic partners
and their consumers, access to enhanced and affordable entertainment services.
Our Philosophy:
Visionary Entertainment Media Group is committed to providing a wide array of services to our clients, while
maintaining cost effectiveness and quality in the services provided.
Services provided include:
Street Team Promotion
Mobile DJs
Videography
Artist Management
Recording Production
Public Relations
Graphic Design
Website Design & Maintenance
Photography
Booking Agent
Publishing
Consulting
MEET THE EXECUTIVE PRODUCER

Nadine DJ NOLA Robertson is an African-American entrepreneur,
radio and television personality. In 2008 Robertson founded the
entertainment company Visionary Entertainment and later expanded
into Visionary Entertainment Media Group (VEMG). During her college
years, Robertson created and launched In the Mix on the University of
North Floridas radio station (WOSP Osprey Radio) in which she served
as the Station Manger at the time.
Robertson began her career in 2005 at the University of North Florida
(UNF) in Jacksonville, Florida after being displaced by Hurricane
Katrina. In 2008 she was offered a job at the student run radio station
under Media Advisor- John Timpe. In 2008, she became Station
Manager of the university's radio station, WOSP-Osprey Radio,
revamping the station once housed in a one room utility closet. In 2008,
Robertson became the first African American woman Station Manager at
UNF, establishing an underwriting packet to generate revenue into the station via mobile Disc Jockey
services and sponsorships through on campus television ads. Robertson was committed to adding more
urban-top 40 songs to the indie college radio format. She brought in local and major artist through her In the
Mix show providing a platform for up-in-coming artists, she attracted more student volunteers, and could be
seen in the student quad tabling and spinning records at the weekly Market Day events herself.
After graduating Robertson continued to pursue a career in radio hosting In the Mix with DJ NOLA with
Loyola Universitys Crescent City Radio while also DJing various community, school, and private events.
Within the past three years Robertson has expanded her brand creating Visionary Entertainment Records,
Visionary Entertainment Magazine, Visionary Apparel and Visionary Philanthropic Media Arts Foundation
sparking a grassroots initiative entitled Step It Up.
In January 2015, Visionary Entertainment Media Group in affiliation with WUPL-TV (My54) will launch a
local cable and internet television show which bills itself as the "In the Mix." Robertson interviews
prominent personalities, usually in the entertainment industry, for the network's paid programming
segment IN THE MIX with DJ NOLA.
Show Description
In the Mix is an hour long urban video show that interviews both major and up-in-coming
artists, djs, producers and entertainment industry whos who and is supplemented by 10 music
videos. The show airs every Saturday at 9:00pm on WUPL-TV (My54) in New Orleans and
surrounding areas. In the Mix promotes to an urban demographic ranging between the ages of
15-35. In the Mix is also the primary local marketing venue for music artists and business
owners along the lines of advertisement and promotions via prime time television hours.
Show Title:
In the Mix with DJ NOLA
Host:
Launch Date
January 3, 2015
Airing Channel:
WUPL-TV (My54) channel 2
Airing Calendar Day:
Every Saturday
Airing Time:
9:00PM-10:00PM EST
Episode Count:
48
Website Link
www.visionaryentertainment.net
Demographic
African Americans between ages 15-35
Additional Information:
Episodes will also be shown via YouTube as a web-series.
In the Mix will be supplemented by the In the Mix with DJ NOLA radio show.
Production Overview
In the Mix was created by Visionary Entertainment Media Groups affiliated agreement between
WUPL-TV (My54). WUPL-TV, virtual channel 54 (UHF digital channel 24), is a MyNetworkTVaffiliated television station serving New Orleans, Louisiana, United States that is licensed to Slidell. The
station is owned by the Gannett Company, as part of a duopoly with CBS affiliate WWL-TV (channel 4). The
two stations share studio facilities and offices located at 1024 N Rampart Street in the historic French
Quarter district; WUPL maintains transmitter facilities located off Behrman Highway in the
city's Algiers neighborhood.
WUPL shut down its analog signal, over UHF channel 54, on
June 12, 2009, the official date in which full-power television stations in the
United States transitioned from analog to digital broadcasts under federal
mandate. The station's digital signal remained on its pre-transition UHF
channel 24.[10] Through the use of PSIP, digital television receivers
display WUPL's virtual channel as its former UHF analog channel 54.
The station carries high definition programming in the 1080i

resolution format rather than in 720p, MyNetworkTV's default HD resolution
format, as WWL (and the majority of the former Belo stations, regardless of
network affiliation) carries its HD programming in the 1080i format. Syndicated
programs broadcast by WUPL-TV include The King of Queens, Dr. Phil, Tyler Perry's
House of Payne, Meet the Browns, White Collar, The Middle, Law & Order: Special Victims Unit, Family
Feud and Criminal Minds. Occasionally as time permits, WUPL may air CBS network programs whenever
WWL-TV is unable to in the event of extended breaking news or severe weather coverage.
In January 2005, WUPL began carrying CBS's morning program The Early Show in lieu of WWL-TV,
which pre-empted the program in the late 1980s in favor of running an extended weekday morning newscast
(which as of 2014, runs for 4 hours); WUPL also carried the syndicated morning news and talk program The
Daily Buzz until 2012, pairing that program and CBS' morning news programs under the umbrella brand "My
Morning News". WUPL subsequently picked up CBS This Morning when that program replaced The Early
Show in January 2012 (WWL-TV, however, carries that program's Saturday edition as the station does not
currently air local newscasts on weekend mornings).
WUPL-TV (MY54) Viewership Stats

WUPL (MY54) FACTS
Slidell/New Orleans, Louisiana
United States
City of license Slidell, Louisiana
Branding
My 54 (general)
WUPL 54 (alternate)
Channels
Digital: 24 (UHF)
Virtual: 54 (PSIP)
Subchannels 54.1 MyNetworkTV

54.2 MundoFox
Television Household Ethnic Population

Percent of DMA TV Households
Black
29% Hispanic
5.9%
DMA Television Households by Parish/County
TV Households
Jefferson, LA
166,280
Orleans, LA
156,770
St. Tammany, LA
89,270
Tangipahoa, LA
45,220
Terrebonne, LA
39,530
Lafourche, LA
34,810
Pearl River, MS
19,850
St. Charles, LA
18,230
Washington, LA
17,010
Hancock, MS
17,740
St. John the Baptist, LA 15,120
St. Bernard, LA
16,200
Plaquemines, LA
8,350
St. James, LA
7,390
Source: 2014 Nielsen Universe Estimates
Translators
WBXN-CD 18 New Orleans
Affiliations
MyNetworkTV
CBS (secondary)
Owner
Gannett Company
(Belo TV, Inc.)
First air date
June 1, 1995
Call letters'
meaning
UPN (referring to
former affiliation)
Louisiana
Sister station(s) WWL-TV, WBXN-CD
Former channel number(s)
Analog:
54 (UHF, 19952009)Former
affiliations UPN (19952006)
Transmitter
1,000 kWHeight272 power m

Facility ID13938
Licensing
authority
FCCPublic license
Website
www.wupltv.com
WUPL weekly viewership: 163,000 homes

(163,000x 2.5 persons = 407,500 weekly)
(163,000x
2.5 persons = 407,500
weekly)
Sponsorship and Donations

Because In the Mix broadcast on a government-operated public access channel, it is restricted from
selling the typical advertising commercials found on commercial channels. Operations are funded
primarily through public funding from the New Orleans community and donors like you. Local
companies including those out of state can also provide some programming sponsorship. Public access
systems can run certain kinds of underwriting spots to recognize financial contributors who sponsor
programs or make donations to support the channels overall operations. These promotional spots are a
great way to market your business or organization while showing your support for public programming
in New Orleans and surrounding areas.
While complying with Federal Communications Commission regulations for non-commercial
television, these promotional spots can look very much like those on commercial channels. Public
television spots typically include these elements:
The underwriters business or organization name

How long your business has operated in the area
Your business location, address and/or phone number
A value-neutral description of the business or organization
Trade names, products or services that identify the underwriter
Third party names, corporations or sponsors cannot be included
An established corporate slogan that complies with all FCC regulations found in Section 399B
of the Federal Communications Act of 1934, and sections 73.504(d) and 73.503(e), FCC 2D
255 (1994)
Upon request, Visionary Entertainment Media Group can provide you with a video disc with examples
of existing underwriting spots created by current financial contributors. Contact Nadine Robertson, In
the Mix Executive Producer at 504-223-4939.
In Affiliation with
Proposal for Sponsorship

As a programming sponsor you would help bring In the Mix to WUPL-TV (My54) while also promoting local
artists, djs, and producers to New Orleans and surrounding areas.
In the Mix is used as a platform for undiscovered talent across the world. We currently have 3 episodes
completed with approximately 48 new episodes being taped every year. The show host, Nadine DJ NOLA
Robertson, interviews individuals who are either established or up-in-coming participants in the entertainment
industry or community at large. Each episode features music videos from both major and independent music
artists.
In the Mix will feature a guest on each episode. Again the show will also have 48 episodes taped annually.
Promotional spots would appear at the beginning, middle, and end of each show. Each spot is 30 seconds long.
The promotional spots will appear a total of one time a day (12 spots per show). Depending on your
contingency your message can appear up to 48 times a month or 576 times during the course of a year.
Programming sponsorship for In the Mix is only $100.00 per episode, or $4,800 for 12 months. Your
contribution will help Visionary Entertainment Media Group and WUPL-TV (My54) cover operational costs.
Sponsors can submit completed promotional spots or have Visionary Entertainment Media Group produce one
for you. Timothy Polo Boy Tim Jackson a local videographer/editor affiliated with the In the Mix show has
agreed to provide promotional spots to sponsors for $100.00 if spot is shot within a 10 mile radius or $150.00
if spot is shot at sponsors location. Sponsors will retain all rights to the spot.
Sponsors have the choice to sponsor In the Mix for any length of time preferably at least one quarter. Daily
show times will remain the same during the term of the programming sponsorship to encourage return viewers
and to allow scheduling of video recording devices. In the Mix show times will appear in WUPL-TV (My54)
cable television menu schedules and online schedules available at www.wupltv.com. In the Mix will also be
promoted on www.visionaryentertainment.net.
If you have any questions, please contact me anytime at (504)223-4939.
Thank you,
Nadine Robertson
Nadine Robertson
Executive Producer/Host
Sponsorship Opportunities
In the Mix has the potential to reach over 12 million annually via WUPL-TV (My54)
television and provides sponsors numerous promotional opportunities to reach the vast untapped
market of hip-hop and R&B music fans, artist, and industry professionals throughout New Orleans and
surrounding areas. Specifically, Hip-Hop has transcended the regional and cultural boundaries of the
world and has become recognized and enjoyed internationally as a worldwide music genre.
Today, Hip-Hop and R&B music is embraced by an estimated 2.1 billion people all over the globe,
and is played on major radio and television stations in most major cities around the world. Promotional
opportunities exist for companies involved in various industries and services, such as:
communications, financial services, airlines, media, hair care and beauty supplies; travel, hotel,
beverages, apparel, food service, technology and many others.
The market for In the Mix is a cost effective tool for corporations, small businesses, educational
institutions, community organizations, publications, government entities, retail businesses and other
supporters of Hip-Hop and R&B music to establish a direct link with consumers or constituents.
Your sponsorship affords you the opportunity to support an independently produced program, and
grants you access to a prime market, promotes awareness of your products and services, promotes
brand identifications, increases product usage and strengthens your brand identification with the
general population and the entertainment industry.
Sponsorship levels are listed below:
Sponsorship Level
Market Value
Diamond
Platinum
Gold
Silver
Bronze
$1,000
$700
$500
$300
$100
(See the following pages for complete benefits or contact us for customized package benefits)
A detailed list of benefits for each sponsorship package is presented on the following pages. We hope
you will consider supporting In the Mix and join other businesses and organizations, whose exemplary
leadership has contributed to the success of the show.
Diamond Sponsor
Market Value: $1,000
The Diamond Sponsor will receive the following promotional benefits:
TELEVISION
RADIO
PRINT
ELECTRONIC
MEDIA
ON SITE
ACCOMDATIONS
& OTHER
INCENTIVES
Company name/logo in TV Commercials

Recognition as Diamond sponsor during talk/show
programs (One Month)
Named as Diamond Sponsor in radio commercials
Recognition during interviews/talk show programs
Personal interview with you or your representatives
Logo/Name in display advertisement
Feature article in Visionary Entertainment Magazine
Advertisement in Visionary Entertainment Magazinefull page ad
( Inside-front , back cover or double pages inside)
Name/Logo on street-boards
Name/Logo on flyers and posters
Insert materials in press release portfolio
Logo on official In the Mix t-shirts and other
merchandise
Company display banner prominently placed on
www.visionaryentertainment.net website
Company ad placement on
Company website link redirect on
Social media shout-out
Your company will receive a special award plaque
during In the Mix launch party
Logo presence on In the Mix banners
Opportunity to sample, test and introduce products to
patrons at launch party
Authorization to use awards logo in corporate
promotions
4 VIP tickets to In the Mix launch party
Platinum Sponsor
Market Value: $700
The Platinum Sponsor will receive the following promotional benefits:
TELEVISION
RADIO
PRINT
ELECTRONIC
MEDIA
ON SITE
ACCOMDATIONS
& OTHER
INCENTIVES

Recognition as Platinum Sponsor during talk/show
programs (3 Weeks)
Named as Platinum Sponsor in radio commercials
Personal interview with you or your representatives on
various radio stations
Advertisement in Visionary Entertainment Magazinefull/double page
merchandise
during In the Mix launch party
Authorization to use logo in corporate promotions
2 VIP tickets to In the Mix launch party
Gold Sponsor
Market Value: $500
The Gold Sponsor will receive the following promotional benefits:
TELEVISION
RADIO
PRINT
ELECTRONIC
MEDIA
ON SITE
ACCOMDATIONS
& OTHER
INCENTIVES

Recognition as Gold Sponsor during talk/show
programs (2 Weeks)
Named as Gold Sponsor in radio commercials
Advertisement in Visionary Entertainment Magazinehalf page
merchandise
during the In the Mix launch party
Authorization to use logo in corporate promotions
Buy one get one free VIP ticket to In the Mix launch
party
Silver Sponsor
Market Value: $300
The Silver Sponsor will receive the following promotional benefits:
TELEVISION
RADIO
PRINT
ELECTRONIC
MEDIA
ON SITE
ACCOMDATIONS
& OTHER
INCENTIVES

Recognition as a Silver sponsor during talk/show
programs (One Week)
Named as Diamond Sponsor in radio commercials
Advertisement in Visionary Entertainment Magazinehalf page ad
2 general admission tickets to In the Mix launch party
Bronze Sponsor
Market Value: $100
The Bronze Sponsor will receive the following promotional benefits:
TELEVISION
RADIO
PRINT
ELECTRONIC
MEDIA
ON SITE
ACCOMDATIONS
& OTHER
INCENTIVES

Recognition as Bronze sponsor during talk/show
programs (One Week)
Advertisement in Visionary Entertainment Magazinequarter page ad
1 General admission ticket to In the Mix launch party
Media Plan
Promotional Approach
To reach our prospective audience and supporters, we will use a variety of media tailored to the
specific demographics and opportunity target markets. The primary media sources include:
TELEVISION:
Paid commercials promoting the show and other promotional exposure through participation in talk
shows and interviews on programs addressing entertainment and community enrichment.
Commercials on the following TV stations:
WUPL-TV(My54), MeeMee TV (18.1), and others.
RADIO:
Paid commercials promoting the show, and other promotional exposure through public services announcements
on entertainment and community based stations, participation in talk shows and interviews on
programs addressing entertainment and community issues. Commercials will be
aired on the following stations: WXDR, Crescent City Radio, WBOK, NOTN, Q93 and more.
PRESS RELEASES AND CONFERENCES:

Primarily in New Orleans and Jacksonville, FL, we will host pre-event press conferences and other promotional
activities to showcase artists, announce our sponsors, release our interview guest of the week, maintain
momentum for the show and provide on-going exposure for weekly tv show airing.
PRINT:
In the Mix will utilize several print media to reach our prospective patrons, including magazines and
newspapers in major markets, in addition to e-zines, blogs, flyers, billboards, street-boards and other
promotional materials.
TRAVEL PROMOTIONS:
Through cross-city travel promotions, we will interview the hottest guests from other states. The
primary goal of the promotion is to expand the fan base and provide networking opportunities..
WEBSITE PROMOTIONS:
To promote In the Mix we have established connections with other websites to have cross promotional
opportunities. We will also use www.visionaryentertainment.net as a platform to promote the show.
VISIONARYENTERTAINMENT.NET
aims to be the most independently
produced entertainment website on
the net.
provides up-to-the-minute hip-hop
news and music, exclusive online
features, blogs from the webs most
respected bloggers, videos, and so
much more!!
Heres your chance to take advantage
of these awesome promotional
opportunities at an even affordable
rate. Be sure to contact our sales rep
department today!!
HOMEPAGE
NEWS
Displays every section the

site has to offer, News,
Features, Social Media,
Bloggers, Videos,
Reviews, Magazine and
Contests.
Up-to-the-minute news
on the latest in
entertainment and
features the industrys
most prominent
entertainers.
FEATURES
VIDEOS
Find out the latest on your

favorite artists through
Visionary Entertainments
exclusive online Q&As.
Entirely produced inhouse, Visionary

Entertainments video
content allows users to
go behind the scenes
of its cover shoots,
watch exclusive
interviews with the
entertainments
brightest stars and
view footage from
recent entertainment
shows.
BLOGGERS
CONTESTS
visionaryentertainment.net
features in-depth blogs
from the staff and notable
guest stars.
Exclusive contests and

promotions available to
readers. When
affiliated with an
advertiser, an opt-in
component is
available.
VE Television
MAGAZINE
The hottest content

viewed on tv such as
movies, reality tv shows,
episodes, series, and live
performances.
Visionary
Entertainments
content is previewed
online before each
issues newsstand date
SOCIAL MEDIA
REVIEWS
Follow the staff on Twitter,

Facebook, Instagram etc
via the site to get the
latest updates firsthand.
Visionary
Entertainment reviews
the latest albums,
movies, and concerts.
SPONSORSHIP CONFIRMATION FORM

I, the duly authorized undersigned, having carefully read the Sponsorship Packet
do hereby agree to enter into a contract with Visionary Entertainment Media
Group by tendering this offer to provide sponsorship for In the Mix. I will deliver
this service per specifications found in this Sponsorship Packet.
NAME: _________________________________ TITLE: _______________________________
COMPANY: ______________________________________________________
ADDRESS: _______________________________________________________
CITY: __________________________STATE:_______________ZIP:_______
PHONE: ________________________FAX:____________________________
E-MAIL:_____________________________________ WEBSITE: _________________________________
PACKAGE CHOICE: _______________________________________
SIGNATURE _______________________________________ DATE _______________________
___Our check is enclosed. __Please invoice me: ____once for the full amount
___50% now or other payment term ________.
If you would like to pay by credit card, please fill out the following:
Name_______________________________________
Company:__________________________ Phone_______________________________
Credit card#_____________________________ Expiration _____________ Sec Code________
Address ______________________ City__________ State _______________ Zip code ________
Signature ____________________ Print Name ________________ Date ________________
To ensure that your company logo is included on the program and all print materials, please return this
form to the following address prior to show air date: Visionary Entertainment Media Group, 3904 Catawba
Ct. Harvey, LA 70058.
On Behalf of
MEDIA GROUP
THANK YOU!
For Your Interest!

In The Mix With DJ NOLA Sponsorship Proposal

Uploaded by

Copyright:

Available Formats

In The Mix With DJ NOLA Sponsorship Proposal

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

In The Mix With DJ NOLA Sponsorship Proposal

Uploaded by

Copyright:

Available Formats

MEDIA GROUP

Visionary Entertainment Media Group

Strategic Branding Partners Include:

Visionary Entertainment Media Group

MEET THE EXECUTIVE PRODUCER

The station carries high definition programming in the 1080i

WUPL-TV (MY54) Viewership Stats

Subchannels 54.1 MyNetworkTV

Television Household Ethnic Population

WBXN-CD 18 New Orleans

First air date

1,000 kWHeight272 power m

WUPL weekly viewership: 163,000 homes

Sponsorship and Donations

The underwriters business or organization name

Proposal for Sponsorship

Sponsorship levels are listed below:

Company name/logo in TV Commercials

Company name/logo in TV Commercials

Company name/logo in TV Commercials

Company name/logo in TV Commercials

Company name/logo in TV Commercials

PRESS RELEASES AND CONFERENCES:

Displays every section the

Find out the latest on your

Entirely produced inhouse, Visionary

Exclusive contests and

The hottest content

Follow the staff on Twitter,

SPONSORSHIP CONFIRMATION FORM

You might also like