Real Life Communication Challenge

Promoting Experiential Learning
at Institute of Business
Management (IoBM)
Submitted by
Ali Raza, Anas Iqbal Gondal, Muhammd Furqan Gadai, Amna Shahid
Javeria Ikram, Mahak Kazi, Sakina Yousuf, Syed Shah Faisal Imam
Under supervision of
Mr Wajdan Raza, Senior Lecturer
Department of Communication, Institute of Business
Communication
Submitted on 26th August 2013
Health and Hospital Management

Institute of Business Management, Karachi
Letter of Transmittal
August 26, 2013
Prof. Dr. Irfan Hyder
Dean
College of Business Management
Karachi
Dear Sir,
We are pleased to submit this long report on our project Promotion of
Experiential Learning at Institute of Business Management which was done
under the supervision of our course in-charge, Mr Wajdan raza, Senior Lecture,
Communication Department, IoBM.
The main objective of the project was to promote the concepts of Experiential
Learning among the students and faculty members of IoBM. Experiential
Learning ("EL") which means learning by doing or learning through experience is
now being practiced in many schools, colleges and universities throughout the
world to enhance the traditional classroom teaching with interactive applications
of theory and practice.
The Institute of Business Management ("IoBM") has also started a campaign on
EL so that it can be included as a subject in its curriculum. Our projects was a
part of this campaign which was completed by using the business
communication principles i.e. verbal and non- verbal communications. We used
several communication channels including website through facebook, banners,
brochures, brief lectures in class room, persuasive letters, emails, direct verbal
communication with students and senior faculty to promote the concepts of EL.
This project itself was an experiential learning for all of us where we learned
team management, communication skills, writing skills, development of ideas
ii
through brain storming and discussion. We also learned how to deal with
different kinds of people, face the challenges and failures and most importantly
it was an educational experience for all of us because we came to know the
concept of EL which was not known to us before.
This report highlights the basic concepts of EL, the methodology we used to
promote it, analysis of the benefits and outcomes of the project and our
experiences during the whole activity of promotion of EL. The campaign went
very well with a very good response from the students and teaching faculty. Over
140 faculty members and 1300 students were approached while over 2000
brochures were distributed. Around 162 students posted more than 500
comments, 18 videos were downloaded, 211 pictures were uploaded.
At the end we would like to thank you Sir for your time, suggestions and valuable
comments. We want to express our sincerest gratitude to our course in-charge
for all his efforts he has taken during this campaign. We are also grateful to our
Rector and other respected faculty members. Thanks to our whole class as
without their support we could not complete this project. We would like to
thank all the students and employees of IoBM for their support and also our
friends and colleagues outside the IoBM who joined the campaign of Experiential
Learning through Facebook.
Thanking you,
Yours Sincerely,
Ali Raza Khan

Anas Iqbal Godil
Amna Shahid
Javeria Ikram
Mahak Kazi
Muhammad Furqan Ghadai
Sakina Yousuf
Syed Shah Faisal Imam
Students of Health and Hospital Management
Institute of Business Management
iii
Table of Contents
Introduction
Experiential Learning
Kolb Experiential Learning Theory (ELT)
Haynes Experiential Learning Process
Experiential Learning in the World Class Business Schools
Experiential Learning at IoBM
Objectives
10
Planning and Execution
11
Data Presentation and Analysis

Diversity of the team members
15
Job assignment to group members
16
Role of Course In-charge & Managing Faculty in EL Promotion
17
Involvement of the students of IoBM in EL Promotion
21
Reach of Experiential Learning Campaign
28
Learning Outcome for the Team members
32
Connection to learning outcomes within a thematic

area of business communication
32
Level of sustainability of the experiential learning
33
Reflection
33
Challenges
34
Evaluation Criteria
35
Conclusions and Recommendations
36
References
39
Appendix
40
iv
Executive Summary
Experiential learning means learning by doing or learning from experiences.
There are several approaches such as experiential education activities,
presentations, internships, seminars that can help the students to evaluate their
experiential learning potential. It allows students to contact with the
environment, and gives exposure to processes that are extremely unpredictable
and uncertain. Keeping in view the above importance of experiential learning,
IoBM organized an experiential education campaign to provide students and
faculty members a valuable learning experience for their professional growth
and development.
A group of eight Business Communication students belonging to different professions
was selected on the basis of experiences in their relevant fields to promote experiential
learning at IoBM among the students and teaching faculty. Under the guidance of
course in-charge the group used various business communication skills in terms of
verbal and non verbal communication. Students created Facebook page to share their
concepts about EL, made banners, posters and brochure to create awareness. On final
day games were organized to test the knowledge of students about EL.
The campaign went very well with a very good response from the students and teaching
faculty. Over 140 faculty members and 1300 students were approached while over 2000
brochures were distributed. Around 162 students posted more than 500 comments, 18
videos were downloaded, 211 pictures were uploaded. The senior faculty members
including Dean and Rector of IoBM highly appreciated the efforts of first year students.
Students also learnt about EL through this promotional campaign.
The students and teachers took keen interest in EL campaign which clearly shows that
they are keen to introduce the concept of EL in their traditional way of learning. Such
campaign should be continued on regular basis and EL should be included as the
management course.
Introduction
Experiential Learning
Experiential learning (EL) means learning by doing, through our actions and
experiences. It is also learned by discovery or exploring something on our own. It
is a purposeful process of engaged and active learning to constructs knowledge,
skills, or values by means of direct experiences in authentic, real world contexts
(Association for Experiential Education, 2007)
Learning through experience is not a new concept for the classroom learning.
Notable educational psychologists such as John Dewey, Carl Rogers and David
Kolb have provided the groundwork of learning theories that focus in learning
by doing. Dewey popularized the concept of experiential education which
focuses on problem solving and critical thinking rather than memorization and
rote learning. Rogers considered experiential learning significant as compared
to what he called meaningless cognitive learning (Experiential Learning).
There are various saying on experiential learning which are helpful to understand
why EL is an effective process of learning.
I hear and I forget, I see and I remember, I do and I understand
Confucius, 450 BC
Tell me and I Forget, Teach me and I remember, Involve me and I will
learn Benjamin Franklin, 1750
There is an intimate and necessary relation between the process of
actual experience and education John Dewey, 1938
Kolb Experiential Learning Theory (ELT)

In the experiential model, Kolb described two different ways of grasping
experience: Concrete Experience and Abstract Conceptualization. He also
identified two ways of transforming experience: Reflective Observation and
Active Experimentation. These four modes of learning are often portrayed as a
cycle of learning in his ELT [Figure 1] (Kolb, 1984).
Concrete Experience: the tangible qualities of the immediate experience
and the grasping of knowledge
Reflective Observing: a collection of data through observation and
critical thought regarding these experiences
Figure 1: Kolb Experiential Theory
Abstract Conceptualizing: the process of analyzing the data received and

an internal process of developing concepts and theory from the
experience
Active Experimenting: a modification of behavior and knowledge occurs,
while the implication of future actions is considered.
According to Kolb, in the process of EL cycle the learner 'touches all the bases',
i.e. experiencing, reflecting, thinking, and acting. Consider an example of riding a
bike. The first time when a learner tries to ride a bike it goes unbalanced and the
learner may fall but the learner gets the concrete experience by feeling the
experience. It forms the basis for the next step of the cycle observation or
reflection where the learner considers what is working or failing, then he thinks
how to improve and makes several attempts which is called abstract
conceptualization. Every new attempt to ride is inform by a cyclical pattern of
previous experience, thought and reflection which is known as active
experimentation (Kolb, 1984).
Immediate or concrete experiences lead to observations and reflections. These
reflections are then assimilated (absorbed and translated) into abstract concepts
with implications for action, which the person can actively test and experiment
with, which in turn enable the creation of new experiences.
Kolb's learning styles can be seen in terms of a two-by-two matrix (Figure 1).
Diverging (feeling and watching - CE/RO) These type of learners prefer
to feel and watch the things from different perspective rather than doing.
These types of people generate ideas, do brainstorming, like to gather
information and tend to be imaginative and emotional. They prefer to
work in groups and listen with an open mind and welcome the feedback.
Assimilating (watching and thinking - AC/RO) They are called the
thinkers with a concise and logical approach. People with an Assimilating
learning style are less focused on people and more interested in ideas
and abstract concepts. They prefer readings, exploring the new ideas,
analyze the models, and having time to think things through.
Converging (doing and thinking - AC/AE) In converging learning style,
people use their learning to find solutions to practical issues. They prefer
technical tasks, and are less concerned with people and interpersonal
aspects. They prefer to do experiment with new ideas and theories.
Accommodating (doing and feeling - CE/AE) They rely on 'hands-on'
experiment and also use other's analysis to take a practical, experiential
approach rather than carry out their own analysis. This learning style is
prevalent and useful in roles requiring action and initiative. They prefer
to work in teams and set targets to achieve an objective (Kolb, 1984).
Haynes Experiential Learning Process

According to Haynes, experiential learning involves a number of steps that offer
student a hands-on, collaborative and reflective learning experience which helps
them to fully learn new skills and knowledge (Haynes, 2007). Although learning
content is important, learning from the process is at the heart of experiential
learning.
Experiencing/Exploring Doing : Students perform or do a hands-on
experience with little or no help from the instructor. Examples might
include: Making products or models, role-playing, giving a presentation,
problem-solving, playing a game. A key facet of experiential learning is
what the student learns from the experience rather than the quantity or
quality of the experience.
Sharing/Reflecting What Happened? : Students share the results,
reactions and observations with their peers. Students also get other
peers to talk about their own experience, share their reactions and
observations and discuss feelings generated by the experience.
Processing/Analyzing Whats Important?: Students discuss, analyze
and reflect upon the experience which allow to relate them to future
learning experiences. Students also discuss how the experience was
carried out, how themes, problems and issues emerged as a result of the
experience.
Generalizing So What?: Students connect the experience with real
world examples, find trends or common truths in the experience, and
identify real life principles that emerged.
Application Now What?: Students apply what they learned in the
experience to a similar or different situation and discuss how the newly
learned process can be applied. They also discuss how issues raised can
be useful in future situations and how more effective behaviors can
develop from what they learned.
Experiential Learning in the World Class Business Schools

Experiential Learning is now being practiced in many schools, colleges and
universities throughout the world to enhance the traditional classroom teaching
with interactive applications of theory and practice. Experiential Learning in
business and accounting programmes has become more important. It is included
as MBA course in University of Ottawa and School of Management Kellogg.
Brandeis University and University of Berkeley offer students and faculty a wide
range of hands-on learning and teaching opportunities in the form of EL course.
Several other unviversities like University of Washingron, University of Memphis,
Belmont University, University of Toronto have also included EL in their MBA

programmes where students learn through field courses, internships, practicum
placements, research with professors and community supervisors and service
learning programmes.
Experiential Learning at IoBM

Experiential learning goes beyond the conventional comfort zone of university
course activities such as reading texts, preparing assignments, writing papers,
etc. The management of IoBM initiated an experiential education campaign to
include EL as a subject in its management course to employ constructive changes
in higher education of Pakistan.
As part of business communication course, an initial activity in the form of
experiential learning campaign was conducted by a group of the students of
Business Communication under the supervision of the course sin-charge. This
activity of IoBM students thought to be helpful in getting feedback from the
students about the implantation of EL as a subject in IoBM.
Since a great extent of this project was focused on the implementation of
experiential learning at IoBM, there were many approaches but it was defined
most simply as learning by doing.
This approach provided the students a platform for learning, to increase their
knowledge, add and develop workplace skills, to have professional interactions,
develop the ability to take risks which in turn will foster confidence in them to
participate and communicate effectively and efficiently with the creative and
business world.
The EL project also encouraged the students to build on the theoretical
knowledge which in future will eventually reflect in them when they take on
challenges in the professional world.
Objectives
The purpose of the project Promoting Experiential Learning at Institute of
Business Management was
To introduce basic concepts of Experiential Learning to the students of
IoBM.
To motivate students to change their learning behaviors with the help of
informative sessions, awareness workshops, audio-visual and activity
based learning.
To change the learning dimensions and to eradicate the conventional
methods of teaching as well as learning.
To encourage the students to engage and apply academic understandings
through hands-on experience, while simultaneously learning new
information about the world around them.
To give confidence to the students through this practical approach of
learning in their own abilities, discover innovative ways to overcome
obstacles and turn a class project into a life experience.
The main emphasis of the project apart from EL promotion was the use of
business communication (the main subject) in all aspects of organizing
this project.
10
Planning and Execution

A group of eight students of Business Communication was formed by the Course
In-charge Mr Wajdan Raza (WR), Senior Lecturer, Communication Department
IoBM. The group was consists of Anas Godil (AG), Ali Raza (AR), Amna Shahid
(AS), Javeria Ikram (JI), Mahak Kazi (MK), Muhammad Furqan MF), Sakina Yousuf
(SY) and Syed Shah Faisal Imam (SF). The group was selected on the basis of their
personality, educational background, profession and experiences in their
workplace. The group was named Movers and Shakers by the course in-charge
Mr Raza and the task was given on promotion of experiential leaning at IoBM.
The target population was the students and the teaching faculty.
Several meeting were held with the course in-charge and among the group
members. Following methods were finalized to promote EL among the students
of IoBM.
As a first step Facebook page (Figure 2) was created on 10th June 2013 so
that the group members can correspond to each other and make
planning.
An introduction of each team member was prepared so that all members
know each other
The group used the social media platform for brainstorming and
exchanging the ideas with each other
11
Figure 2: Facebook page on Experiential Learning in Business

Communication
12
A project proposal was prepared with the help of course in-charge of

Business Communication with all required details including the expenses
incurred during this project.
Letters were drafted to get the approval of the Dean, Rector and other
managing faculty.
After few meetings with the managing faculty the final draft was
approved and the funding was provided by the IoBM itself.
The project was started on 7th July 2013 with the awareness campaign on
the Facebook and the whole class of Business communication was invited
to participate in this campaign through Facebook. Later the Facebook
was made public for all students and faculty members of IoBM to share
their understanding about EL.
After several brainstorming sessions, the designing and the matter for the
main banner was finalized and the banners were displayed in the IoBM.
Emails were sent to all department heads requesting them to allow the
group to present a PowerPoint slide presentation in the classroom either
before the start of the lecture or at the end. Presentation through
multimedia was not allowed.
13
A 5-minute verbal lecture was presented in the class by different

members of EL team to make aware students and the teaching faculty
about EL and its benefits.
A brochure on Experiential Learning was made for distribution among the
students and teaching faculty of IoBM.
The course in-charge involved the whole class by an activity of making
posters on different aspects of Experiential Learning. The class was
divided into six groups and each group makes a poster by using the AIDA
technique.
Throughout the promotion the group was asked to induct the business
communication like verbal and non verbal communication skills.
Although it was decided to propagate the campaign by attracting the
students through games, music and snacks on stalls in the activity and
cafeteria but due to Ramzan the idea was cancelled.
The final show was done on 17th August 2013 in the cafeteria which was
attended by the students and the teachers. Through game shows the
knowledge of the students on EL was tested.
14
Data Presentation and Analysis

Diversity of the team members
This was the first semester of each member. New place new people. The
members knew little about each other even only the names of few. In the realms
of ideas they came to explore and the experiences they came to share, it was
learning through experience.
A group of eight students was selected by the course in-charge to initiate the
project on the basis of their profession and workplace knowledge. A teacher
knows his students the best; to look for that one thing, that one strength to be
pillar of a team. To form a team of people with visions similar enough to pursue
a goal and ideas diverse enough to bring to life a project of this huge scale.
Among the group members there were four males and four females while four
were pharmacist by qualification, two were doctors, one statistician and one
medical technologist. Three members belonged to pharma industry, one to
publication, two were employed in hospital, one member was graphic designer
while one was completing house job.
The main leader of the group was a blend of social responsibility and corporate
leadership and led the team very well. Few students had good knowledge of
research while few had experiences of organizing events. Some members were
15
confident, self-motivated and had very good communication skills which helped
a great in contacting with the faculty members and students. Majority of the
students were creative, ready to take risks and keen at learning and experiencing
new things and had sense of responsibility and commitment.
Job assignment to group members

MK developed a Facebook page (Figure 2) for the team to connect on social
media and also wrote an introduction about each member including their
strengths. AS shared the understanding on the basic concepts of EL,
brainstormed for setting the goals of the project and proposal creation. Working
on all aspects of the project as an all-rounder AS and AG along with JI and MK
finalized the project proposal. AS, JI and others actively shared literature about
EL on Facebook. Initially a detailed discussion on different theories on EL like
Kolbs theory, Haynes theory was developed through FB and their models were
presented with examples. JI actively shared information on FB page, presented
her ideas, actively shared information on FB page and upload various articles on
FB. MF and AR contributed quotations and thoughts about the concept of EL.
The entire group shared ideas for the banner design and brochure content which
was given final touches by AG and then creatively expressed and beautifully
designed onto the banner and brochures by SF (Figure 3, Figure 4). AR conducted
16
the final game and coordinated with participants while MF was responsible for
budgeting and financial functions. Entering the final phases, aiming to achieve
the main purpose of the project, i.e. to highlight and create an awareness of the
concept of experiential learning, AG, AS and MK prepared a 5-minute lecture to
deliver in various classes at IoBM to reach the students directly and invite them
to understand and embrace the concept of EL (Figure 5).
SY made the final report of EL project. AG took the lead taking the team through
highs and the lows, planning and coordinating the activities as well as
communicating with the faculty members.
Role of the Course In-Charge and Managing Faculty in EL Promotion

We highly appreciate the support of our course in-charge who guided the group
at each step of the promotion and never hesitated in giving his remarks and
suggestions to improve the project.
17
Figure 3: Banner on Experiential Learning. Idea was conceived and developed

by EL team and designed by Syed Shah Faisal Imam
18
Figure 4: Brochure on Experiential Learning distributed among the students

and faculty members of IoBM. Developed by EL team with main efforts of Anas
Godil, Amna Shahid, Mahak Kazi. Designed by Shah Faisal Imam with
suggestion of EL team.
19
Figure 5: PowerPoint presentation on Experiential Learning during

the class to aware the students
20
The Dean, Dr. Irfan Hyder has been very generous to allow the group to meet
him in person and all group members improved under his supervision, as he took
keen interest in the project and guided through with the presentations and
facilitated in coordinating with other senior faculty members. He also wrote a
testimonial for the project.
The project took on a whole new level when the rector, Mr Talib Karim got on
board. The support and encouragement received from him was remarkable. He
also wrote a testimonial for the brochure was very prompt in releasing the
budget for the project.
Other faculty members were also very responsive and enthusiastically joined the
journey of EL and enlightened the students on understanding the core concepts
of EL through Facebook page as well as by facilitating the group members in
giving class presentations and writing great testimonials.
Involvement of the students of IoBM in EL Promotion

The entire class of business communication joined in to take active part and
contributed creatively by designing posters to promote EL at IoBM. A total of 6
posters were made on different aspects of EL and were displayed in different
areas of IoBM (Figures 6-11). Apart from the Business Communication class,
many students and faculty members participated on FB and shared their ideas.
21
Figure 6: Poster on Experiential Learning Beyond the Books. Developed by

Group 1 (Business Communication students) and designed by Dr Muhammad
Usman and his team Asad, Ehsanullah, Raheel Ahmed.
22
Figure 7: Poster on Experiential Learning Experience the Learning developed

by Group 2 (Business Communication students) Mahak Soomro, Adil, Rabia,
lead by EL member Mr Syed Shah Faisal Imam who also designed the poster.
23
Figure 8: Poster on Experiential Learning The Power of Experience developed

and designed by Amna Shahid and Ali Raza (EL members) with A Moiz Khan
24
Figure 9: Poster on Experiential Learning Are you a winner within? developed

and designed by Javeria Ikram (EL member) and her team Naila Ansari, Maheen
Nizam, Shagufta Manzoor and Aijaz Fatima.
25
Figure 10: Poster on Experiential Learning Step ahead towards Evolution

developed by Muhammad Furqan and Sakina Yousuf (EL members) along with
Shaileen Karim, Bushra Fatima, Farheen Hassan
26
Figure 11: Poster on Experiential Learning Let the music play developed by
Mahak Kazi (EL members) along with Sumera Ali, Naureen Lalani, Maryam
Khan, Sobia Alam, Rida. Designed by Sumera Ali Farishta.
27
The participants posted hundreds of comments, quotations, articles, PowerPoint

presentations, pictures related to EL, quotations on experiential learning, games
and videos.
On last day students participated in game show. There were four teams of
students who answered 10 questions each. Every team got prizes. The event
went superb, executed excellently well (Figure 12).
Reach of Experiential Learning Campaign

The main objective of this project was the promotion of EL and its success can be
measured by the reach of this project. Over 140 faculty members and 1300
students were approached through brief lectures during classes, Facebook or
directly while over 2000 brochures were distributed. Around 162 participants
joined the FB which included faculty members and students of IoBM. Over 1500
posts were uploaded on Facebook by students and faculty members which
included quotations, articles, presentations, poems, interesting and informative
readings on EL. Over 200 pictures on EL and various interesting videos on how
experiential learning is used in different fields especially in educational
organizations were also uploaded. The faculty members have been very kind to
encourage the efforts of group and never hesitate in giving their suggestions and
advice.
28
Figure 12: Game show on Experiential Learning on last day of campaign
29
Among them were Dr Irfan Hyder, Dean IoBM, Mr Talib Karim, Rector IoBM, Ms
Nasreen Hussain, Head Departments of Education, Communication & PhD
Programmes, Mr Javaid Ahmed, Chairperson Department of Marketing, Dr Asima
Faisal, Head Department Health & Hospital Management (HHM), Ms Humeira
Jawed, Lecturer HHM, Ms Kausar Saeed, Associate Professor Marketing, Ms
Fareeda Ibad, Ms Misbah Iqbal and Ms Juveria Baig, faculty members of IoBM.
Ms Samra Javaid, Manager EMEC-IoBM also joined the page and helped us get
the funds. Apart from the students of IoBM from each department there were
many other students and professionals outside the IoBM who joined EL
Facebook through IoBm students and teachers. They belonged to the fields of
teaching, marketing, sales, banking, media, medicine, pharmaceuticals, etc who
shared their ideas and opinion on EL. Some statistics on reach of Experiential
Learning campaign are given in Tables 1 and 2.
Table 1: Statistics of posts on Experiential Learning Facebook

Facebook page started
Total number of participants
Total number of posts
Number of pictures uploaded
Number of videos uploaded
PowerPoint presentations uploaded
No. of articles
Posters by Business Communication Class
30
10th June 2013

162
>500
211
18
6
4
6
Table 2: Data presentation of reach through brief lecture on

Experiential Learning during classes on Saturdays and Sundays
S. No
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
Course Title
Faculty Name
Management Accounting
Integrated Marketing Communication
Analysis of Pakistani Industries
Micro & Macro Economics
Marketing Management
Human Resources Management
Business Communication
Principles of Management
Consumer Behavior
Financial Management
Strategic Management
Entrepreneurship & Small Business
Strategic Marketing & Planning
Human Resource Management
Principles of Marketing
Total Quality Management
Financial Management
Project Appraisal
Supply Chain Management
Interpersonal Communication Skills
Information System Management
Media Planning
Principles of Marketing
Marketing Management
Business Communication
Organizational Behavior
Methods in Business Research
Comparative Management
Business Ethics
Project Management
Siddiq Khatri
Ejaz Wasay
Nazia Azfar
Selina Irfan Qureshi
Najeeb Agrawalla
Shah Saad Hussain
Muhammad Asif Khan
Babar Khairi
Kamil Yousuf
Sharique Ayubi
Zarrar Zubair
Amjad Hussain
Salahuddin
Tariq Saeed
Naveed Ilyas
Ali Zulqarnain
Saad Rafi
Sheikh Zahid Masood
Maria Iqbal
Navaid Ali Khan
Rafay Ali Khan
Muhammad Asif Khan
Asim Iftikhar
Aamir Abbasi
Salahuddin
Naveed Ilyas
S Muhammad Irfan
Ali Mujahid
Kamil Yousuf
Dr. S. A. Rab
Asad Shahzad
Mukhtar Ahmed
31
Class
Strength
33
33
30
37
40
41
39
34
37
40
41
32
45
49
39
43
43
41
39
39
39
39
45
41
39
39
30
38
39
47
36
41
Presenter
Anas
Anas
Anas
Mahak/Amna
Mahak/Amna
Mahak/Amna
Anas
Anas
Anas
Mahak/Amna
Mahak/Amna
Mahak/Amna
Mahak/Amna
Anas
Anas
Anas
Furqan
Furqan
Anas
Anas
Mahak/Amna
Mahak/Amna
Mahak/Amna
Furqan
Furqan
Anas
Anas
Mahak/Amna
Mahak/Amna
Anas
Anas
Furqan
Learning Outcome for the Team members

This project was meaningful for the entire team in terms of learning, project
management and most importantly how to work as a team. Every individual was
utilized for his/her own unique potential, creativity and critical thinking to bring
out the best in each member to achieve the goal successfully. They came to
know their strengths, qualities, and weak points as well. It also helped us
grooming our professional, intellectual and leadership skills by facilitating critical
thinking and understanding on planning, organizing and leading. This project was
a challenge for the entire team and was itself an experience of experiential
learning.
Connection to learning outcomes within a thematic area of business

communication
This project helped the entire team in understanding the dynamics of successful
business communication, both in the form of verbal and non-verbal by means of
projects, activities and weekly tasks. The group members learnt how to develop
communication skills by actively participating in group discussions and answering
the queries related to EL. They also learnt persuasive writing, letter writing
especially to higher authorities, email communications, poster presentation. The
members were benefited with nonverbal communication in the form of banners,
32
brochures, PowerPoint presentation, by communicating senior management and

even they learnt how to manage when they came across to deal with some
seniors members who were not happy initially with the proceedings of this
promotion activity.
Level of sustainability of the experiential learning

Academically this project has given an insight to EL which can be taken into our
professional lives and excel in our fields. As soon as the students get acquainted
with the idea of EL, they will start relating their concrete understanding and
reflective observation to take part in active experimentation. Considering the
worth of EL, it will develop the targeted population to become socially and
emotionally efficient in terms of self-improvisation and growth. In order to make
our plan successful we will ensure that the target population should implement
the learning outcome in their real life scenarios. This will be possible by
maintaining check and balance by regular execution and review of the
importance of EL.
Reflection
The whole process of learning through experience gave the group members a
practical insight to improve and implement our skills of planning, organizing and
leading the task at hand and enhance the teamwork skills. They started off by
33
brainstorming the organizations to carry out our project in but due to limited
accessibility, they learnt to face rejections. They also learnt how to work as a
team and take along the members from different backgrounds to bring out the
best in them to achieve a common goal. This venture helped to strengthen the
communication skills by carrying out discussions and actively participating in
project proceedings. Furthermore, the project has very important long term
implications, because whatever the group of movers and shakers learn from
this experience will be implemented at their workplaces and used to avoid
repeating the past mistakes. The project will also help to improve their approach
towards problem identification and come up with possible solutions and give
their confidence a great boost and empower them to reach out to people to
make their point.
Challenges
Two months passes by and the journey wasnt easy. We faced challenges in
terms of communication, lack of coordination between the groups and time
limitations due to the holy month of Ramadan. Before the final round, when we
were at the last stage of our campaign the rain stuck us and we missed the last
moment pace. Unfortunately the attendance of the students was also low due to
rain. Initially there was lack of participation, the members were unaware of the
34
subject. Time management was a great challenge because all of the members
were doing job and it was difficult to take out some time when everyone was
made available. There were deadlines to be met and tasks to be accomplished.
But with a promising team under guidance of the supportive faculty members,
we succeeded in introducing EL at IoBM.
Evaluation Criteria
In order to assess the effective outcomes, feedback can be taken from the
students, senior management and teachers of IoBM to determine any positive
effect of this project on their teaching methodologies and on learning behaviors
of the students. And, if found to have lasting positive impact we would like to
create a society for Experiential Learners so that it will continue to progress and
touch heights in changing learning strategies.
35
Conclusions and Recommendations
Conclusion
The basic aim of Experiential Learning is to empower individuals capacity
to learn and grow more professionally.
Experiential learning allows us to understand that to be remembered
over a long period of time.
It provides guidance for applications to helping people improve their
learning in education and development.
It helps us to understand learning and flexibility at a deeper and yet more
comprehensive level.
Experiential learning project helps to create awareness and provide
guidance of how they can improve and implement such learning
techniques in their professional lives to obtain a satisfactory outcome
ensuring progress in their field.
It goes beyond knowledge and into skill by generating a learning
experience - the more experience the greater the skill.
Experiential learning teaches us that people learn best from their own
experiences and their own reviews (Arora).
36
Recommendations
Since this report presents evidence to suggest that both students and instructors
have a strong interest in experiential education, we would therefore like to make
the following recommendations/suggestions in order to foster the development
and implementation of experiential learning in response to the event that has
been conducted at IoBM to promote Experiential Learning (Hoover, 1975;
Experiential Learning Report; Clark 2010) .
EL should be implicated practically as a part of curriculum and used as a
learning methodology all over IoBM.
Teacher education programs, particularly in experiential education
should begin to include instructions on the entire process of experiential
learning not just the importance of hands on concrete experience.
Students should be encouraged to carry on experimenting on a small
scale, initially developing an experiential learning activity .We suggest
beginning small, and letting success build on success just like we did in
the EL promotion campaign.
Use lectures for content and tutorials for the purpose of promoting EL
within the institution should be further widespread to a greater extent.
37
Make the experiential opportunities that exist in IoBM more prominent

to the students and the broader community.
For experiential learning to become a high priority in the institution, a
reorientation of IoBMs priorities is needed. Additional investments of
both human and financial resources will be required in order to fully reap
the educational benefits of this approach.
High priority attention should be given to the program, the department,
the institute, to address the issues raised in this report. We suggest that
efforts should be directed first toward those faculties that could have an
instant positive impact on the development and quality of experiential
learning opportunities (ex., faculty motivation/development, faculty
evaluation, evaluation of experiential learning).
Further research into how experiential learning can be associated with
other learning research will provide the profession a better
understanding of why experiential learning offers a sound opportunity to
improve student performances along with wealthier experiences which is
essential for their professional development.
This project should be continued on regular basis for future batches of
students. We the movers and shakers of this project also can move this
project with other subjects as well like marketing in our next semester.
38
References
Arora P. Experiential Learning - Term Paper. Retrieved from
http://www.academia.edu/1057509/Experiential_Learning_-_Term_Paper
Association for Experimental Education. A community of progressive educators
and practitioners. Retrieved from http://www.aee.org/about/whatIsEE.
Experiential Learning. Retrieved from
http://www.niu.edu/facdev/resources/guide/strategies/experiential_learning.pdf
Experiential Learning Report.
http://cals.cornell.edu/about/leadership/oap/teaching/elr/report/.
Haynes, C. (2007). Experiential learning: Learning by doing. Retrieved from
http://adulteducation.wikibook.us/index.php?title=Experiential_Learning__Learning_by_Doing
Hoover, J. D; Whitehead, C. J. Simulation Games and Experiential Learning in
Action, 1975; Vol 2, pp. 1-6.
Kolb, D. A; (1984) Experiential learning: experience as the source of learning and
development. Englewood Cliffs, New Jersey: Prentice Hall.
Clark, R.W; Threeton M.D; Ewing J.C. The Potential of Experiential Learning
Models and Practices In Career and Technical Education & Career and Technical
Teacher Education. Journal of Career and Technical Education 2010; 25(2): 1213.
39
APPENDIX
1. Project proposal
41
2. Approved Budget
48
3. Letter to Dean
49
4. Email Correspondences
50
5. Pictures
71
40

Project Proposal
Experiential Learning in Business Communication
Title of proposal: Promoting Experiential Learning at Institute of Business

Administration.
Anticipated duration of project (in months):
Proposed starting date:
1.5 months
14-July-2013
Proposed completion date:
20-August-2013
Team members names and their signatures:

1.
2.
3.
4.
5.
6.
7.
8.
Ali Raza Khan (AR)

Amna Shahid (AS)
Anas Godil (AG)
Javeria Ikram (JI)
Mahak Kazi (MK)
Muhammad Furqan (MF)
Sakina Yousuf (SY)
Syed Shah Faisal Imam (SF)
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
____________________________
Date: 4th July 2013
41
1. Abstract
Provide a detailed overview of the project. Explain your goals, what you intend
to learn, and how you will spend your time. Why is this project personally
The purpose of the project is to introduce basic concepts of Experiential learning
to the students of IoBM. First step of this process is to motivate students to
change their learning behaviors with the help of informative sessions, awareness
meaningful?
workshops, audio-visual and activity based learning. If needed, motivational
speakers will be invited to enhance the overall impact. After the students are
well-versed with the concept of EL, it will be implicated practically as a part of
curriculum and used as a learning methodology all over IoBM. The ultimate goal
is to change the learning dimensions and to eradicate the conventional methods
of teaching as well as learning. IoBM is also committed to these constructive
changes in higher education of Pakistan. Finally, feedback from the students will
be taken and if found effective, we will spread the word out through social media
and let other people get to know about it.
This project is meaningful for the entire team in terms of learning, project
management and most importantly how to work as a team. Every individual will
be utilized for their own unique potential, creativity and critical thinking to bring
out the best in each member to achieve the goal successfully. Funding in the
amount of Rs 155,500 is requested for promotional materials and hospitality
suites. This project will be a challenge for all of us and is itself an experience of
experiential learning.
2. Connection to learning outcomes within a thematic area of business

communication
How will your project help you achieve 2-3 specific learning outcomes within an
honors thematic area? Provide specific examples.
It will help in understanding the dynamics of successful business communication
in the form of verbal and non-verbal by means of projects, activities & weekly
tasks. It will help us groom our professional, intellectual and leadership skills by
facilitating critical thinking and understanding on planning, organizing and
leading. The project will also help us develop communication skills by actively
participating in group discussions & answering the queries related to EL.
42
3. Connection to goals and academic theories

How does this project contribute to your future academic, professional, and/or personal
goals? Name 2-3 specific theories, readings, concepts, or courses you will use to prepare or
gain background knowledge for your project. Explain how/why you chose your resources
and how they will inform your project. Provide citations, as appropriate.
Academically this project will give us an insight to Experiential learning which we can
take into our professional lives and excel in our fields. Personally, it will help develop
our communication and leadership skills. Some of the theories that we relate to our
goals and project experiences are:
Honey and Mumford Learning Styles Questionnaire: This questionnaire describes
four learning approaches within which learners operate: activist, reflector;
pragmatist and theorist (see http://www.peterhoney.com/ for details).
Belbin Self-Perception Inventory: This questionnaire presents 9 roles and
describes how each of them contributes to a team. Most people operate within
three to four team roles, and these can be adapted depending on the situation.
Tuck-man Teamwork Theory-Stages of Group Development: The group develops
from its formation and till it starts performing on the assigned tasks. It is a 4
stage process - forming, storming, norming and performing. http://www.thehappy-manager.com/articles/teamwork-theory/
4. Initiative, independence and creativity

What is your unique contribution to this project? How is your involvement
unique as compared to any other participant? Highlight your teams strengths.
Ali Raza: Conducting the final game and coordinator with participants.
Amna Shahid: Sharing of the understanding on the basic concepts of EL,
brainstorming for setting the goals of the project and proposal creation.
Anas Godil: Group Lead with planning, coordinating and getting the promo
material printed and setting up the suite.
Mahak Kazi: Creator of Facebook page and compilation of the introduction of
members, finalizing the content of brochures.
Muhammad Furqan: Budgeting and Financial functions.
Javeria Ikram: Active sharing of info on FB page, presented her ideas and
making the presentation.
Sakina Yousuf: Group Lead on planning and coordinating the methods for
activites.
Syed Shah Faisal Imam: Asset as a part of the creative team related to graphics
and designing.
43
5. Level of sustainability of the experiential learning

What are the expected outcomes (i.e positive changes) of the project for IoBM?
What is your plan for making that positive change sustainable in IoBM?
As soon as the students get acquainted with the idea of EL, they will start relating
their concrete understanding and reflective observation to take part in active
experimentation. Considering the worth of EL, it will develop the targeted
population to become socially and emotionally efficient in terms of selfimprovisation and growth. In order to make our plan successful we will ensure
that the target population should implement the learning outcome in their real
life scenarios. This will be possible by maintaining check and balance by regular
execution and review of the importance of EL.
6. Reflection
How will you actively reflect on your learning throughout and following the
experience?
The whole process of learning through experience gave us a practical insight to
improve and implement our skills of planning, organizing and leading the task at
hand and enhance our teamwork skills. We started off by brainstorming the
organizations to carry out our project in but due to limited accessibility, we learnt
to face rejections. We also learnt how to work as a team and take along the
members from different backgrounds to bring out the best in them to achieve a
common goal. This venture helped us strengthen our communication skills by
carrying out discussions and actively participating in project proceedings.
Furthermore, the project has very important long term implications, because
whatever we will learn along this experience will be implemented at our
workplaces and used to avoid repeating the past mistakes. The project will also
help us improve our approach towards problem identification and come up with
possible solutions and give our confidence a great boost and empower us to
reach out to people to make our point.
44
7. Dissemination
How will you share what you learned/created with others in a public forum (e.g.
presentation, liaison with international university, achievements on the website of
IoBM, publication in journal, etc)? Why have you chosen this specific audience?
Make a presentation outlining our proposal, goals of the project,

methodology, institute and other details.
Affiliation with international universities which focus on EL for e.g.
Northern Illinois University, USA and University of California, USA.
Send our project for evaluation to an international journal and work to
get it published.
Make our page on public forums including Facebook and twitter.
Writing and maintaining a blog about the project and EL.
Share our learning with IoBM through awareness sessions, its website and
emails.
We have chosen our target audience to enhance the importance of EL in IoBM.
We also intend to share our contribution and learning outcomes with other
people across the globe.
8. Budget
If applicable, provide an itemized budget listing all of your project-related
expenses. Consider transportation, food, materials, training, or program costs.
ITEM
Hospitality Suite
Standup Banners
Paper Bags
COST/unit
25000
5000
20
QUANTITY
2
5
200
TOTAL AMOUNT
50000
25000
4000
Gifts
Notepads
Pens
Screen
Multimedia
Sound System
3000
25
50
2000
3000
2500
4
200
200
2
2
2
12000
5000
10000
4000
6000
5000
Refreshments
5000
10000
Detail Aids/ Brochures
40
500
20000
T-shirts
250
10
2500
Caps
200
10
2000
45
155500
Total
9. Funding agency
If applicable, provide which funding agency/agencies (individual, company, etc)
agree to fund your project. What amount of the grant will be released for the
completion of this project?
IoBM
10. Evaluation criteria

Suggest any evaluation criteria for the assessment of the project.
In order to assess the effective outcomes we can get feedback from the
students through survey forms. Post project, we can take feedback from the
senior management and teachers of IoBM to determine any positive effect of
our project on their teaching methodologies and on learning behaviors of the
students. And, if found to have lasting positive impact we would like to create
a society for Experiential Learners so that it will continue to progress and touch
heights in changing learning strategies.
11. Timeline
The Timeline allows you to plan your activities based on your project proposal.
You will be estimating in many areas; please estimate appropriately
Activities/tasks
List all activities throughout the experiential
learning project you might use one page for
each milestone: Facebook Page development,
writing teams profile, project proposal, visit sites
for the project and funds, meetings, problem
identification, overhauling of companys
communication (i.e. activities), implementation,
final report submission, presentation, a separate
website page for the achievement on the IoBMs
URL, publication, etc. The first one has been done
for you.
46
Indicator of
success/
completion
Approximate
Date to be
Achieved
Person(s)
Responsible
Phase I: Facebook Page development and start

using the social media platform for brainstorming
Agreeing on an
idea for
experiential
learning
09 June 2013
MK
Phase I: writing an introduction of the team, 100

words for each member.
Incorporation of
the text in the
proposal
11 June 2013
MK
Phase I:Presenting the project proposal
Approval by the
supervisor
27 June 2013
AG/AS/MK
Phase II)Designing Banners, Caps, T-shirts,

Brochure
Approval by the
Supervisor
5 July 2013
Phase IIa): Starting the awareness campaign by

setting up banners all over IoBM, introducing the
FB page.
Positive
Feedback from
the students
7 July 2013
Phase IIb) Setting up the hospitality suites with

screens and multimedia.
Positive
Feedback from
the students
14 July 2013
Phase IIc) Content for the Presentation, Banners

and Brochure
Approval by the
Supervisor
7 July 2013
Phase IId) Giving Presenations all over IoBM
Positive
Feedback from
the students
14 August
2013
Phase III: Implementing activities/game show with

refreshments and gifts to the winner team.
Completion of
the
game/activites
20 August
2013
Phase IV: Evaluation
Successful
Evaluation from
various
evaluators
21 August2013
47
th
SF
th
MK/AS
th
AG
th
AG/MK/AS/JI/M
F/AR/SY
th
AG/AS/JI
th
MK/AG/AR/SF
/MF
st
Approved Budget
S.No
Event/Activities Dates
Requirements Reach (how

many
students/staff
members will be
contacted
through this the
event/activities).
Total
amount
for the
activities
/ event
Presentations
N/A
1200
N/A
Banner
Whole IoBM
2000
Posters
20th July20th Aug
Whole IoBM
2500
Brochures
1200
10,000
EL Booth
27 July
onwards
20th Aug
Permission to
setup the
banner
Permission to
put up the
posters
N/A
500-600
15000
Gifts
20th Aug
Setup Place,
Multimedia,
Screen,
tables,chairs,
sound system
N/A
N/A
4000
Refreshments
20th Aug
N/A
N/A
6000
27,28 July
to 3,4 Aug
20th July20th Aug
Total
39,500
48
04/07/2013
Dr Syed Irfan Hyder
Dean
Korangi Creek, Karachi-75190,
Pakistan
Dear Dr Hyder,
RE: Promoting Experiential Learning at Institute of Business Administration
We, the students of MBA-MHM are pleased to present this proposal for your review.
Our group has been working on this project from last few weeks and now we are able to
communicate the whole project with you. This project is about promoting Experiential
Learning with in IoBM. First of all, the main objective of this project is to introduce
Experiential Learning all over IoBM and persuade students to change their learning
practices through open day forums, awareness sessions and workshops.
The main focus of Project EL is to change learning methodology by making Experiential
Learning as a part of our curriculum. Later on, we would like to publicize the project
through social media and finally after the successful completion of the project we will
approach Higher Education Commission of Pakistan to anchor this transformation in
learning all over the Country.
In order to assure effective execution of this project, our proposal requests PKR 155500
in funding so that promotional items and audio-visual aid can be arranged to carry out
the promotional activities throughout IoBM.
We would highly appreciate that if higher authorities of IoBM take an interest to make
Experiential Learning as a new dimension of learning around IoBM and approve our
proposal for the execution of the project.
Thank You,
Team Project EL
MBA-MHM
Korangi Creek, Karachi-75190,
Pakistan
49
Email Correspondences
Permission from Dean for EL Project
From: Anas Iqbal Godil <[email protected]>
Date: Thu, Jul 4, 2013 at 5:17 PM
To: [email protected]
Cc: Wajdan Raza <[email protected]>, [email protected],
[email protected], [email protected], Mahak Kazi
<[email protected]>, Sakina Yousuf <[email protected]>,
Muhammad Furqan Ghadai <[email protected]>, Jia Shaikh
<[email protected]>, Ali Raza Khan <[email protected]>, Syed
Shah Faisal Imam <[email protected]>, Amna Shahid
<[email protected]>
Dear Dr. Hyder,
I hope that you are good in health, i am writing this email on behalf of my team
which is working under the supervision of Sir Wajdan Raza to promote
Experiential Learning at IoBM. In this regard, we all would like to request for an
appointment to meet you in person, preferably on Saturday 6th July. Sir, we are
aiming to promote Experiential Learning at IoBM to pave the path for future
implementation of EL at the institution. I have attached a cover letter and a final
proposal for your review which will give you a comprehensive understanding
about our project and how we want to proceed with it. Our proposed
completion date is 21st July 2013 during which we will also have to keep the
month of Ramazan in consideration and the shortage of time and resources
available in this month.
It will be very kind of you if you can allocate some time from your busy schedule
for a short meeting on the above mentioned date,Looking forward to a positive
reply from your side.
Thanking you,
Team Project EL.
---------From: Dr. Syed Irfan Hyder <[email protected]>
Date: Fri, Jul 5, 2013 at 6:38 AM
To: Anas Iqbal Godil <[email protected]>
50
All the next week I have a busy schedule with interviews for the admissions
starting at 100. HOwever, you may meet me in the morning at 915. Or we will
have to meet during the lunch breaks.
Cc: Wajdan Raza <[email protected]>
Did you read the cover letter, you wrote!!!! Read the subject line again!
Where are you promoting experiential learning at IBA or IoBM?
First lesson in communication. Don't ever send out an important letter unless
you have proof read it. The only way to proof read an important letter in a "foolproof" manner is to print it out!!!!.
See the importance of experiential learning!
---------From: Wajdan Raza <[email protected]>
Date: Fri, Jul 5, 2013 at 2:40 PM
Cc: "Dr. Syed Irfan Hyder" <[email protected]>
Dear Anas
I really appreciate your efforts and coordination for creating a platform for a real
purpose-based communication (Experience 1: happiness).
The Dean is the real spirit behind this change through experiential learning (EL).
Down the track the whole team of EL will find him one the most motivating
leaders for the change inculcated in me by Dr Sb. You will observe him in me in
many interactions of mine with you in future (Experience 2: possibility of further
experiences).
On Dr Sb's damage-control feedback, writing is permanent thus needs many eyes
for a finer editing (Experience 3: critical realism). I know mistakes are natural but
we may reduce them with our understanding of Business Communication
(Experience 4: there is always a room for improvement) .
51
Please show me each part of writing of the proposal before you send it to the
highest management of Institute of Business Management (Experience 5:
collective wisdom).
Dr Sb, Lesson 1 is learned. Thanks for the feedback.
Regards
Wajdan
Wajdan Raza
Senior Lecturer
Department of Communication
Room 325, Academic Block
(+92-21) 3509-0961-67. Ext 246
---------From: Anas Iqbal Godil <[email protected]>
To: "Dr. Syed Irfan Hyder" <[email protected]>
Dear Dr. Hyder,
Firstly, i want to humbly apologize for the mistake i made while writing the name
of our Institution in the subject of the cover letter, a person should learn from
his mistakes and i assure you that i have learnt a valuable lesson from this, thank
you so much for your feedback.
Secondly, we would be honored to meet you tomorrow at 9 15 am, three
people, including myself, would be representing our group and i am hopeful that
this meeting would have positive outcomes.
I again want to thank you for your support and feedback.
Regards,
Dr. Anas Godil.
52
Correspondence for Testimonial

Dear Dr.Hyder,
Hope you are good in health, We are in the process of finalizing the brochure on
EL, to give the brochure credibility, we require a 3-4 line testimonial from you
stating the importance of EL in a student's life and at IoBM,
It will be extremely motivating for everyone to have a message from you on the
brochure and it will also support our message and the project.
Thanks,
Dr. Anas Godil
To: Nasreen Hussain <[email protected]>
Dear Maam Nasreen ,
Hope you are good in health, We are in the process of finalizing the brochure on
EL, to give the brochure credibility, we require a 3-4 line testimonial from you
stating the importance of EL in a student's life and at IoBM,
It will be extremely motivating for everyone to have a message from you on the
brochure and it will also support our message and the project.
Thanks,
Dr. Anas Godil
---------From: Nasreen Hussain <[email protected]>
53

It would be my pleasure.
I have just reached home and need some time to write one. Can you give me till
Saturday---or is it too late? The internet is very slow too.
Dr Nasreen Hussain
Head, Departments of Education & Communication
PhD Program
Korangi Creek Road
Karachi-75190
UAN: 111-002-004 Ext 226
Dear Dr Nasreen,
Thank you for the prompt response, unfortunately Saturday will be too late as
we have to finalize the brochure today so that we can get it print out and start
distributing it on Saturday.
Please try your best to send your testimonial at your earliest so that we can
incorporate it in the brochure,
Thanks and Best Regards,
Dr.Anas Godil
54
Congratulations for being the torch bearers of Experiential Learning (EL) at IoBM.
EL is simple: put your Higher Order Thinking in place, analyse, synthesize, and
evaluate your experience and share it for healthy criticism. Implement EL and
the oyster is your world. Best of luck!
Hope this is okay
Dr Nasreen Hussain
Dear Dr. Nasreen,
Thank you so much for the lovely testimonial, it is perfect. We would be honored
to use this in our brochure.Also, my group member, Faisal, wants your
permission regarding your picture to be used in the brochure with the
testimonial, please allow us if you find it appropriate.
Thanks,
Dr Anas
As mentioned earlier, kindly get the soft copy of the pic from Asim, Talib saheb's
office.
Dr Nasreen Hussain
55

Dear Dr. Nasreen
Will the attached picture in this email be appropriate?, the brochure needs to go
in printing first thing tomorrow and there might be some delays if we contact
Mr. Asim for the soft copy, however if you dont approve of this picture than we
will definitely contact Mr. Asim for the soft copy of the picture that you want us
to use.
Thanking you again,
Dr.Anas Godil.
This pic is perfect.

-Dr Nasreen Hussain
Thank you so much Dr. Nasreen, you have been a great help and support, I hope
to meet you soon and learn a lot from you.
Thanks,
Dr.Anas Godil
56

To: Wajdan Raza <[email protected]>
Dear Sir,
Our brochure is almost ready, i am mailing you the final brochure in 10 mins,
please review it and we can discuss it tomorrow if you want us to make any
changes so that i can send it for printing.
Thanks and Best Regards,
Anas.
---------From: Wajdan Raza <[email protected]>
Sure.
Lecture based teaching and preparing for the exams makes us forget most that
we memorize. Experiential Learning (EL) links experience of real-life, reflection
and trial-and-error and makes learning fun, long term and life-long. Just think of
learning to swim or learning to drive. No amount of classroom lecturing by an
Olympic gold-medalist or a Formula-1 winner is of any help. You can't learn
unless you jump into the water or sit behind the wheel and press the
accelarator. Also known as "learning by doing", Experiential Learning enables
you to take charge of your learning and to boldly go where no one has gone
before!
57

Dear Dr. Irfan,
Thank you so much for the testimonial and increasing the credibility of our
project, Due to lack of space on the brochure, we have to trim the testimonial to
3 lines, please allow us to do so so that we can incorporate it in the brochure.
Thanks,
Dr. Anas Godil
To: Samra Javaid <[email protected]>
Subject: Testimonial required from the Rector!
Dear Samra Javaid,
Hope you are good in health, I have been wanting to meet you regarding our
project on Experiential Learning but due to time constraints it has not been
possible yet, currently we are in the process of finalizing the brochure on EL, to
give the brochure credibility, we require a 3-4 line testimonial from the Rector
stating the importance of EL in a student's life and at IoBM.
It will be extremely motivating for everyone to have a message from the Rector
on the brochure and it will also support our message and the project. Will it be
possible for you to communicate this message to the Rector?, hoping to hear
and meet you soon,
Thanks,
Dr. Anas Godil
---------From: Samra Javed <[email protected]>
58
Cc: Wajdan Raza <[email protected]>, Talib Syed Karim <[email protected]>

I would be more than happy to meet you. Also. I am forwarding your request to
the Rector.
Regards,
---------From: Talib Syed Karim <[email protected]>
To: "[email protected]" <[email protected]>
Cc: Anas Iqbal Godil <[email protected]>, Wajdan Raza
<[email protected]>
Kindly draft the message. I will be happy to contribute.
Talib Syed Karim
Rector & Executive Director
Entrepreneurship & Management Excellence Center
Korangi Creek, Karachi - 75190, Pakistan
Telephone: 009221-111002004 x-269
Fax: 009221-35090968
Web: www.iobm.edu.pk
To: Talib Syed Karim <[email protected]>
Cc: "[email protected]" <[email protected]>, Wajdan Raza
<[email protected]>
Respected Mr. Talib Syed Karim,
Thank you so much for the positive and encouraging response. Your contribution
will be very significant for our project and the promotion of Experiential
Learning. It will add immensely to the credibility of our message and will help us
in creating a strong impact with our promotion.
59
We will draft the message and will email it to you as soon as possible.
Once again, thank you for your contribution.
Regards,
Dr.Anas Godil
Dear Samra,
Please try to send the Rector's testimonial at your earliest tomorrow morning
with Mr. Talib's picture to be used with the testimonial so that it can be
incorporated in the brochure as i will be sending it to print tomorrow.
Thanking you in advance.
Dr. Anas Godil.
I have already sent him the draft testimonial. I will remind him in the morning to
send it to you. His photo can be taken from IoBM website.
Regards,
Cc: Talib Syed Karim <[email protected]>
I would like to congratulate Wajdan and his class of Business Communication on
initiating the first formal experiential project that will help us go a long way in
60
revolutionising teaching and learning at IoBM. We aim at bridging the gap

between the theory of business education and its practice. Our emphasis on
Experiential Learning-"learning by doing" will make us shift from teacher centred
classrooms to a collaborative learning approach focusing on the much needed
skills that will train you to become future managers and successful
entrepreneurs.
*** This Message Has Been Sent Using BlackBerry Internet Service from Mobilink
***
Cc: Talib Syed Karim <[email protected]>
Respected Mr. Talib,
I thank you from the bottom of my heart for the lovely and most encouraging
testimonial, it will surely act us a great morale booster for all of us.
I thank you again for the timely cooperation.
Regards,
Dr. Anas
Dear Samra,
Thank you so much the cooperation. Unfortunately, due to lack of space on the
brochure, we have to trim the testimonial to 3 lines, will it possible for you to do
so or you want me to do it?
Thanks,
Dr. Anas Godil
61

Actually I am out for a meeting. Can you shrink it yourself?
Sure, will do so and share with you.Thanks.
Please approve if ok.
Experiential Learning will help us go a long way in revolutionising teaching and
learning at IoBM. We aim at bridging the gap between the theory of business
education and its practice. Our emphasis on "learning by doing" will make us
shift to a collaborative learning approach focusing on the much needed skills
that will train you to become future managers and successful entrepreneurs.
Perfect!
----------
62
Funding
Date: Mon, Jul 22, 2013 at 11:22 AM
To: Talib Karim <[email protected]>
Cc: "Dr. Syed Irfan Hyder" <[email protected]>, Wajdan Raza
<[email protected]>, Samra Javaid <[email protected]>
Respected Sir,
Please find attached the budget for the promotional campaign of Experiential
Learning at IoBM. IoBM's assistance will facilitate the team and help achieve
objectives set by the Dean and Wajdan Raza.
Please let me know if you have any queries regarding the budget.
Thank you and Best Regards,
Dr.Anas Godil
1: EL Booth will be setup on the last day for the game show.
2: Bannersto be strategically placed all over IoBM to get the maximum attention
of students to promote EL.
3: 4 Gifts to be distributed to winners of the game based on EL.
4: Refreshments to be given from EL booth during the final game show.
5: Brochures to be distributed during the presentation in the classes. Aiming to
cover more than 1000 students.

Date: Mon, Jul 22, 2013 at 12:12 PM
To: Aslam Ali <[email protected]>
Cc: "Dr. Syed Irfan Hyder" <[email protected]>, Wajdan Raza
<[email protected]>, Samra Javaid <[email protected]>,
"[email protected]" <[email protected]>
Approved from R&D Budget.
Regards,
63
Talib Syed Karim

Telephone: 00-92-21-111002004 x- 269
Fax: 021-9221-35090968
Email: [email protected]
Web: www.iobm.edu.pk
Date: Mon, Jul 22, 2013 at 12:15 PM
Cc: Aslam Ali <[email protected]>, "Dr. Syed Irfan Hyder"
<[email protected]>, Wajdan Raza <[email protected]>, Samra
Javaid <[email protected]>
Respected Sir,
Thank you so much for the prompt approval, your cooperation is the key driving
force for all of us in promoting EL at IoBM.
Best Regards,
Dr.Anas Godil
Date: Thu, Jul 25, 2013 at 10:20 AM
Respected Sir,
Hope this email finds you in good health, I had a conversation with Mr. Aslam in
Finance Department regarding the release of the budget that you had approved,
I made a request to him to make an advance payment cheque in my name as i
64
have already made payments for the banner and the posters and further
payments are to be made in this week for the brochures. I told him that once the
project is over, i will submit all the expenses with paid receipts and return the
balance amount.
Please allow for the release of a cheque as an advance payment so that the
necessary payments can be made.
Thanks and Best regards,
Dr. Anas Godil
Assistant Product Manager- Augmentin
GSK-Pakistan
Candidate of MBA-MHM,Class of 2015
Who is the faculty advisor for this project?
Regards,
Talib Syed Karim
Respected Sir,
We are working under the supervision of Sir Wajdan Raza.
----------
65
From: Talib Syed Karim <[email protected]>

Mr. Wajdan Raza to collect money from Finance department.
Regards,
Talib Syed Karim
Respected Sir,
Thank you so much, I will coordinate with Sir Wajdan Raza about it.
Thanks and Best regards,
Dr. Anas Godil
Assistant Product Manager- Augmentin
GSK-Pakistan
Candidate of MBA-MHM,Class of 2015
----------
66
Arrangements of Logistics
Date: Tue, Aug 13, 2013 at 12:39 PM
Cc: Talib Karim <[email protected]>, "Dr. Syed Irfan Hyder"
<[email protected]>, Sabina Mohsin <[email protected]>, Wajdan
Raza <[email protected]>, Sheikh Muhammad Irfan
<[email protected]>, Shakil Ahmed <[email protected]>
Dear Samra,
Thank you for meeting me today.
As per our conversation, i am listing all the items needed for the setup of the EL
booth on 17th August 2013. Also please find the name of the contact person
who i met today for the arrangements. Please send them the hard copy of the
approval for further action.
1) Multimedia,Sound system, Screen
Contact person: Mr. Irfan Sheikh( i met Mr. Sohail in his office as Mr. Irfan was
not available today, he has agreed to arrange everything as soon as he gets the
approval)
2) Tables, chairs and fans
Contact person: Mr. Shakil Ahmed ( Have briefed him about our requirements,
he has also agreed to arrange everything upon getting the approval)
3) Space in student activity centre
Contact person: Dr. Shehenshah :( He has agreed to support us with the
arrangement and the security, he needs an approval from Maam Sabina)
It will be ideal if everyone gets the approval by day end today so that they have
ample time to arrange everything.
I again thank you for all your support and cooperation.
Regards,
Dr. Anas Godil.
------------------------
67
Dissemination
From: Dr. Syed Irfan Hyder [mailto:[email protected]]
Sent: Tuesday, July 16, 2013 9:01 AM
To: CBM Faculty
Cc: Samra Javaid
Subject: Dissemination of Experiential Learning Initiative
Dear Faculty:
We are in the process of implementing experiential learning which is a goal set
by higher management of IoBM. Students of Business Communication course
have been assigned with a project to disseminate information about
"Experiential Learning" to the students of IoBM. In this process they would get
experiential learning of how strategy directions get communicated to
employees/stakeholders of a company. In this connection, the group would
require 5-10minutes of your class time to explain experiential learning to your
students.
Looking forward to your cooperation and facilitation.
Dr Irfan Hyder
Dean CBM
---------- Forwarded message ---------From: Ejaz Wasay <[email protected]>
Date: Tue, Jul 16, 2013 at 12:07 PM
Subject: RE: Dissemination of Experiential Learning Initiative
Cc: Samra Javaid <[email protected]>, "Dr. Muhammad Ali Shamim"
<[email protected]>
Dear Dr. Irfan,
The Business Communications students group would be welcome to my
Integrated Marketing Communication class (30 students), on any Saturdayfor 1015 minutes. As the class runs from 8:00-10:15 during Ramazan, it would be best
if they came at 10:00am sharp. Samra Javaid could perhaps help confirm the
date.
Best regards!
Ejaz Wasay
68
Head of Media Studies & Sr. Fellow Marketing

Cell: (+92)3218248500
Tel: 111-002-004 Ext. 353
---------- Forwarded message ---------From: Khalid Amin <[email protected]>
Date: Wed, Jul 17, 2013 at 10:48 AM
Subject: Re: Dissemination of Experiential Learning Initiative
My class of Strategic Management could be visited on Tue., or Thur., 8 - 10.15

AM
Regards,
Dr. Khalid Amin
Head of Dept.s of Management, Human Resource Management & International
Relations
Institute of Business Management (IoBM)
Cell #: 0300-8244556
---------- Forwarded message ---------From: Humayun Zafar <[email protected]>
Date: Wed, Jul 17, 2013 at 1:24 PM
Subject: Re: Dissemination of Experiential Learning Initiative
Dear Irfan sahib,
I would love to have those students in my class, they are most welcome to come
as and when they wish.
regards
Humayun Zafar
69
Permission to put Banner
From: Anas Godil <[email protected]>

Date: Sat, Jul 20, 2013 at 2:04 PM
To: "[email protected]" <[email protected]>
Dear Samra,
We require permission to put up the banner on EL at the reception area in the
academic block, the security people are not allowing us.
Please advise further on this matter.
Thanks& Best Regards
Dr. Anas Godil
Date: Sat, Jul 20, 2013 at 2:08 PM
She just got done.
*** This Message Has Been Sent Using BlackBerry Internet Service from Mobilink
***
Thank you so much.
----------
70
Pictures taken during class lectures
71
72
Pictures of Poster hanging on IoBM walls
73
74
75
Pictures taken on Last Day for Game Show
76
Winning Teams
77
78

Real Life Communication Challenge

Uploaded by

Copyright:

Available Formats

Real Life Communication Challenge

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Real Life Communication Challenge

Uploaded by

Copyright:

Available Formats

Promoting Experiential Learning

Health and Hospital Management

Ali Raza Khan

Kolb Experiential Learning Theory (ELT)

Haynes Experiential Learning Process

Experiential Learning in the World Class Business Schools

Experiential Learning at IoBM

Planning and Execution

Data Presentation and Analysis

Job assignment to group members

Role of Course In-charge & Managing Faculty in EL Promotion

Involvement of the students of IoBM in EL Promotion

Reach of Experiential Learning Campaign

Learning Outcome for the Team members

Connection to learning outcomes within a thematic

Level of sustainability of the experiential learning

Conclusions and Recommendations

Kolb Experiential Learning Theory (ELT)

Figure 1: Kolb Experiential Theory

Abstract Conceptualizing: the process of analyzing the data received and

Haynes Experiential Learning Process

Experiential Learning in the World Class Business Schools

Belmont University, University of Toronto have also included EL in their MBA

Experiential Learning at IoBM

Planning and Execution

Figure 2: Facebook page on Experiential Learning in Business

A project proposal was prepared with the help of course in-charge of

A 5-minute verbal lecture was presented in the class by different

Data Presentation and Analysis

Job assignment to group members

Role of the Course In-Charge and Managing Faculty in EL Promotion

Figure 3: Banner on Experiential Learning. Idea was conceived and developed

Figure 4: Brochure on Experiential Learning distributed among the students

Figure 5: PowerPoint presentation on Experiential Learning during

Involvement of the students of IoBM in EL Promotion

Figure 6: Poster on Experiential Learning Beyond the Books. Developed by

Figure 7: Poster on Experiential Learning Experience the Learning developed

Figure 8: Poster on Experiential Learning The Power of Experience developed

Figure 9: Poster on Experiential Learning Are you a winner within? developed

Figure 10: Poster on Experiential Learning Step ahead towards Evolution

The participants posted hundreds of comments, quotations, articles, PowerPoint

Reach of Experiential Learning Campaign

Figure 12: Game show on Experiential Learning on last day of campaign

Table 1: Statistics of posts on Experiential Learning Facebook

10th June 2013

Table 2: Data presentation of reach through brief lecture on

Learning Outcome for the Team members

Connection to learning outcomes within a thematic area of business

brochures, PowerPoint presentation, by communicating senior management and

Level of sustainability of the experiential learning

Conclusions and Recommendations

Make the experiential opportunities that exist in IoBM more prominent

College of Business Management

Title of proposal: Promoting Experiential Learning at Institute of Business

Anticipated duration of project (in months):

Proposed starting date:

Proposed completion date:

Team members names and their signatures: