Portfolio

Katie King

Contact
Katie King
345 S. 2nd E.
Rexburg, Id 83440
(719) 464-2396
[email protected]

Table of Contents
Montage
Logos
Webpage
Business cards
Letterhead
Brochure
Event add
Flier
Imaging

Montage

Description: Spiritual design made in photoshop.

Process (Programs, Tools, Skills, Steps taken while designing):
When making this project i used google to find images of
something i find spiritual as well as a texture and a new font. I
took the scenery picture and made it the background. Then i
took the cloud texture that i found on google and placed in on
the bottom half of the picture to create a foggy look. I used the
masking tool to make the hard lines of the picture faded. After
i found the position that i liked i created a text box a added my
text.
Message: I wanted to show something that i find spiritual. I often
go to the mountains to create a release from the world as well to
appreciate it.
Audience: Those that enjoy nature as well as those that forget to
appreciate nature.
Top Thing Learned: Using a texture as an overlay and using the
masking tool to blend.
Filter / Colorization used and where it was applied: After putting
a texture as an overlay on my picture, i used the masking tool to
create a color change. The picture was clear and appeared as
if there was a sunset, but after i added the mask and texture it
looks like a sunrise.
Color scheme and color names: Big Split Complementary- Blue,
Orange, red, yellow
Title Font Name & Category: Jellyka Saint- Andrews Queen

Logos
Description: Three logos for the 411 creative blog
Process: When i made this i started by looking through Pinterest
and online sites for logos and to get an idea of what i wanted to
do for thing blog. After doing some research i began sketching
out ideas of what i wanted to create. I took four or five of my
favorite designs and began to create on illustrator. After i got
the hang of the program i found out what i could do to expand
upon three of the logos that i liked. With each one i wanted to
do something different. i kept adding and taking away certain
elements to get the logo the way that i wanted. The blog is
about making vintage crafts that have a rustic touch to them so
i tried to incorporate vintage colors as well as more earth toned
hues to complete the look. As far as typography, i wanted to
make the text look more feminine and on the last one i wanted to
use a script font to play on the creative idea.
Message: 411 Creative is all about the vintage look with a rustic
touch.
Audience: 18-25 year old women
Top Thing Learned: How to use handlebars to contort shapes to
make things, such as flowers.
Three Color Scheme and Color Names: Complementary Colors
Votes on favorite logo:
Top Logo = 5; Middle Logo = 3; Bottom Logo = 2;
My favorite logo is: Bottom Logo.

Webpage

Description:Logo design on webpage for potential employer

Process (Programs, Tools, Skills): I used notepad ++ to create a
webpage with css and html. I began by adding my logo and the
information about my logo design into html. I then used css to make
the layout and design of my webpage. I corrected the size and
color of the font first.For the background i entered in a picture into
css of mountains and i had to enter in the right size to get it to fit.
I then put padding by the margins so that the white transparent
background behind the text would be separated from the
background.It took a a while to get everything aligned right.I used a
special code to make the whit background to make it transparent.
Overall it was difficult, but i think that it turned out well.
Message: What i can create, such as logos and webpages
Audience: Potential employer
Top Thing Learned: How to use trial and error. I learned that it can
take a lot of different tries to get one thing to change.
Color scheme and color hex(s): Monochromatic, blue
Title Font Families & Category: Georgia, serif: serif fonts
Copy Font Families & Category: Georgia, serif: serif fonts
Changes made to the CSS: Background colors and alignment of
logo
Word Count: 200

Business Cards
Description: Business cards for411 creative
Process: I began by sketching out a new idea for a logo. I then
created a new logo and began to work on the front side of
the business card. I made the back side of the card blue with
just the logo in the middle. I wanted just my information on the
from to i made the background blue.
Audience:411 creatives audience. 18-25 year olds
Top Thing Learned:How to make something simple and now
cluttered.
Color scheme and color names: Monochromatic and teal
Title Font Name & Category:Andika Basic

Letterhead
Description: Stationary for411 creative
Process (Programs, Tools, Skills):I began by sketching out a
new idea for a logo. I then created a new logo and began
to work on the layout for the stationary. I wanted to make my
stationary very simple with minimal text and design. I made
the back side of the card blue with just the logo in the middle.
For the stationary i created a heading that was simple but still
incorporated the logo and the business information.
Audience:411 creatives audience. 18-25 year olds
Top Thing Learned:How to make something simple and now
cluttered.
Color scheme and color names: Monochromatic and teal
Title Font Name & Category:Andika Basic

Brochure
Description: Promotional brochure for 411 creation blog
Process (Programs, Tools, Skills): With this project i began
creating my brochure in indesign. I then added my logo to the
opening page and left the rest blank because i wanted it to
be minimal. I added the images that i wanted first and placed
them where i wanted them. I then added text and wrapped
it around the pictures. I also colored the middle panel of
the brochure the blue color that is in the logo. I wanted the
design to be minimal so i didnt add any thing to clutter to
look.
Message: To try and persuade the audience to visit the 411
Creative blog.
Audience: Women 18-25 years old
Top Thing Learned: How to change things in the paragraph
styles in the tool bar.
Color scheme and color names: Monochromatic
Title Font Name & Category: Superclarendon, serif
Copy Font Name & Category: Myraid pro, sans serif

Event Add
Description: Circus fundraising ad for the American Heart
Association
Process (Programs, Tools, Skills): I began by creating a few
sketches of my design that i had in mind. I then looked at
several books and magazines to find a picture that i wanted
to incorporate into my event ad. I scanned a picture and
added it to my design. I used a monochromatic style of
black and white. I made the picture fill the entire page and i
placed the text in front of it. I tried to make the ad simple and
uncluttered.
Message: I wanted to intrigue the audience to come to the
event and to donate
Audience: Adults
Color scheme and color names: Monochromatic, with red
Top Thing Learned: To watch my white space and make sure
the flyer was uncluttered
Title Font Name & Category: AR JULIAN-Slab Serif
Copy Font Name & Category: Mangal, Sans Serif

Flier
Description: Graduate leadership conference flier in black
and white.
Process: I began by creating several sketches of the layout
that i wanted for the flier. I then took the ideas from the
sketches and created a draft on Adobe InDesign. I wanted
to create hierarchy with the information that was given to me
by making the most important pieces the focal point, such as
the picture and then i added the text towards the bottom. I
used black text boxes and black lines to create divisions in the
paper to emphasize each element of text. I left white space
and made sure the final product was uncluttered and easy to
read.
Message: I am trying to reach graduate students that would
be interested in gaining more knowledge about becoming a
stronger leader and inform them that in order to achieve that
they need to attend this conference.
Audience: Graduate students
Top thing learned: Shape and how to organize white space
Title font name and category: Baskerville Old Face- Slab
Serif
Copy font name and category: Helvetica- Sans Serif

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Imaging
Description: Photo Design for a future employer
Process (Programs, Tools, Skills): I used a cannon 60D camera to
takes picture and then i used Photoshop to edit and create my
design
Message: I wanted my future employer to see my photography
as the focus and to also see that i can use the tools in
pPhotoshop
Audience: Future Employer
Top Thing Learned: I learned how to use the tools in Photoshop
Color scheme and color names: Complementary Colors- Blue
and Orange
Title Font Name & Category: Enyo serif- Slab serif
Copy Font Name & Category: Source Sans pro regular- San serif
Date and location you took the photo(s): Behind Broulims,
10/13/14