IF YOU WANT TO SURVIVE,

YOU MUST LEARN TO ADAPT!

Contact us at: Laetitia Fredericks | [email protected] | +27 21 406 4907

Naspers Academy Presents

MASTER CLASS

TM

27, 28 & 29 Apr 14

DUBAI

CASE STUDIES IN

e-COMMERCE
HOW TO INTERROGATE THE DATA,THE INFORMATION AND THE CONTEXT

PRESENTED BY

Prof Bharat N. Anand

Henry R. Byers Professor of Business Administration in the

Strategy Unit at Harvard Business School
Bharat N. Anand currently teaches and heads the first year Strategy course,
and co-chairs the schools executive education program on media strategies.
He received an AB in Economics, magna cum laude , from Harvard University,
and his PhD in Economics from Princeton University. At Princeton, he was
nominated to the Princeton Society of Fellows.
Professor Anands research is in applied and empirical industrial
organization, and corporate strategy.

PRESENTERS

His current research examines competition in information goods markets,

with a primary focus on media and entertainment. His research focuses
on two central strategic challenges that firms face in these markets. The
first is the challenge of getting noticed amongst the increasing clutter
of alternatives that are widely available to consumers. The second is the
challenge that firms face in getting paid for what they produce, since
property rights over inputs and outputs are often difficult to establish in
these markets.
To understand how firms respond to the challenge of getting noticed,
Professor Anands recent papers employ novel datasets and empirical
methods to shed light on the roles of branding and advertising as vehicles
of matching and information rather than instruments of persuasion and
shaping tastes. His case-based research explores the consequences of these
findings for business and corporate strategy, including vertical integration
and media conglomeration. In ongoing work, he has examined competition
between specialist financiers versus corporations in markets for talent, the
industrial organization of the media and implications for bias in the media,
and why media conglomerates exist.
Professor Anand has also written several papers on strategies that firms
employ to tackle the challenge of getting paid when property rights over
assets are weak or insecure. In many sectors, property rights over knowledge
and information are weak as they are embodied in employees, competitors
can copy, or customers can pirate. In his research, he has examined how
firms capture value in these settings. His work examines the financing of
R&D, the structure of technology licensing contracts, and the industrial
organization of financial intermediation markets.
His work on strategic alliances provided the intellectual platform for
Andersen Consultings Partnership Value Assessment methodology for the
valuation of such alliances. His work has been published in various journals
in economics and strategy, and he has written numerous case studies.
At Harvard, Anand has also taught the second-year elective course in
Corporate Strategy, for which he received the Faculty Award for Teaching
Excellence from the MBA class of 2006 and the MBA class of 2007, and in
several executive education programs. Prior to coming to HBS, he was on
the faculty at the Yale School of Management.
Anand lives in Wellesley, MA with his wife, Anju, who is a cardiologist, and
their daughter Rhea.

Prof Felix Oberholzer-Gee

Andreas Andresen Professor of Business Administration in the

Strategy Unit at Harvard Business School
Senior Associate Dean for International Development

Felix Oberholzer-Gee is a member of the faculty since 2003, Professor

Oberholzer-Gee received his Masters degree, summa cum laude, and his
Ph.D. in Economics from the University of Zurich. His first faculty position
was at the Wharton School, University of Pennsylvania. He currently
teaches competitive strategy in executive education programs such as the

PRESENTERS

Program for Leadership Development, the Senior Executive Program for

China, and in a program for media executives titled Effective Strategies for
Media Companies. His course Strategies Beyond the Market is a popular
elective class for second-year MBA students. Professor Oberholzer-Gee
won numerous awards for excellence in teaching, including the Harvard
Business School Class of 2006 Faculty Teaching Award for best teacher
in the core curriculum, and the 2002 Helen Kardon Moss Anvil Award for
best teacher in the Wharton MBA program. Prior to his academic career,
Professor Oberholzer-Gee served as managing director of Symo Electronics,
a Swiss-based process control company.
Professor Oberholzer-Gees research and consulting are centered on
competitive strategy, international competition, and non-market strategy,
a branch of strategic management that studies how companies best
work with government and non-governmental groups. In recent work, he
studied how entertainment companies can successfully manage the digital
transition. Dating back to a study abroad program as an undergraduate,
Professor Oberholzer-Gee has a long-standing interest in the Chinese
economy and Chinese companies. In recent academic work, he compared
the financial performance of Chinese companies with the performance of
multinationals operating in China. In a related study, he explored how and
why Chinese companies diversify their activities. Professor OberholzerGees academic work has been published in the very best, peer-reviewed
journals of his profession, including the American Economic Review, Journal
of Political Economy, Journal of Financial Economics, and Journal of Law &
Economics. His work has been profiled by media outlets around the world,
including ABC Nightly News, Financial Times, Guardian, Le Figaro, Neue
Zrcher Zeitung, New York Times, Singapore Straits Times, Sddeutsche
Zeitung, Wall Street Journal, and Washington Post.

Dr Bertie du Plessis

Naspers Chief Learning Officer

Dr Bertie du Plessis - He has been a lecturer or guest lecturer at tertiary
institutions in disciplines ranging from Ancient Greek, to Fine Art, Graphic
Design, Afrikaans & Dutch Literature and Business Administration. He
is on contract to Naspers to create content, processes and structures
that will help Naspers adapt and survive in the fast and continuously
changing digital economy.

PRESENTERS

THE VALUE

Our Case Studies Program (comprising the Strategy

P RO P O S I T I O N

critical thinking among senior managers across the

and the e-Commerce Courses) is aimed at instilling

Group. This is not a What to think? but a How to
think? course. It guides you to interrogate the information, the data and the situation in the most responsible and effective way for making crucial decisions.
We are fortunate to have two Harvard faculty members
renowned for their teaching skills, and who have researched several of the case studies themselves to lead
us in mastering this process of interrogation.
We have refreshed the Case Studies Program and will
supplement the case studies with keynote presentations on general management and personal development themes. Some of the case studies go back some
years. They are selected because of the interest in the
decision(s) that had to be taken at that time, in the
same way that we study historical battles in military
history. We learn from the past!

WHO IS THE TARGET AUDIENCE?

Senior managers and general managers across the Group, also from disciplines not directly
related to e-commerce, because we need universal understanding of the issues line managers
deal with.
You are nominated by your line managers and finally submitted by your CEO.
You are of course welcome to submit requests through your line managers / HR function.

MASTER CLASS

TM

eCommerce MASTER CLASS PROGRAMME

TM

Saturday 26th April Participants meet for dinner 19:00 - 21:30 Spectrum on One Spectrum on One, Fairmont Hotel

DAY ONE: 27th APRIL 2014

Strategy for e-Commerce Companies

TIME

TOPIC

8:55 9:10

Framing the Course - Bertie du Plessis

9:10 9:50

Discussion Groups on Day 1 case studies (Breakout into work groups)

9:50 11:20

Apple Inc. in 2012 HBR 712-490: a study in network effects and platform economics - (Felix
Oberholzer-Gee)
TEA: 11:20 11:35

11:35 - 13:05

eBay Inc. versus Amazon.com (A) HBR 712-405: a study in network effects and platform economics (Felix Oberholzer-Gee)
WORKING LUNCH : 13:05 14:00

14:00-15:30

Schibsted HBR 707-474: a study in disruption and classifieds. - (Bharat Anand)

COFFEE : 15:30-15:45

15:45-16:30

Reflection and application: Reflect individually and then discuss in groups

Step 1: What ideas, perspectives, conclusions came out in the presentation of the case studies that you
would not have guessed from the reading of the case studies?
Step 2: What was your most surprising discovery in the discussion of the case studies?
Step 3: How did the discussion of the case study confirm what you already knew?
Step 4: How did the discussion of the case study contradict what you previously thought about the
issue / company?
Step 5: What remains unclear, or fuzzy? Feedback in plenary by group leaders.
DINNER & ENTERTAINMENT: 16:30 - 21:30
Dinner Desert Experience

DAY TWO: 28th APRIL 2014

Creating Sustainable Value

TOPIC

CONTENT

9:00 9:40

Discussion Groups on Day 2 case studies (Breakout into work groups)

9:40-11:30

Google Inc. HBR 910-036: a study in creating value in online advertising - (Felix Oberholzer-Gee)
TEA: 11:30 11:45

11:45-13:15

Danaher Corporation HBR 708-445: a study in execution (Bharat Anand)

LUNCH: 13:15-14:00

14:00-15:30

Panel discussion lead by Bharat Anand, Felix Oberholzer Gee and Bertie du Plessis: Your Strategy
needs a strategy HBR R1209E: Different models of strategic planning? The failures of strategic
planning. What applies to our industry?
COFFEE: 15:30 15:45

15:45-17:00

Reflection and application: Reflect individually and then discuss in groups

Step 1: What ideas, perspectives, conclusions came out in the presentation of the case studies that you
would not have guessed from the reading of the case studies?
Step 2: What was your most surprising discovery in the discussion of the case studies?
Step 3: How did the discussion of the case study confirm what you already knew?
Step 4: How did the discussion of the case study contradict what you previously thought about the
issue / company?
Step 5: What remains unclear, or fuzzy? Feedback in plenary by group leaders.
EVENING

DAY THREE: 29th APRIL 2014

Advertising and Monetization

TOPIC

CONTENT

9:00 9:40

Discussion Groups on Day 3 case studies (Breakout into work groups)

9:40 11:10

New York Times Paywall HBR 512-077: a study in monetizing online content and the future of
advertising - (Bharat Anand)
TEA: 11:10 11:30

11:30-13:00

Ava.ph : a study in native advertising - (Oberholzer-Gee)

LUNCH: 13:00-14:00

14:00-16:00

Reflection and application: You must write a report for your company newsletter on the course.What
would the headline be? Write the first paragraph of your report. What was the outstanding session?
The second most and third most important sessions from your vantage point in business? Why? This
course is not training but education. In training the ideal response is: Oh, this is how you do it, now I
can do it too. In education the ideal response is: Oh, now I understand, I will assess things differently
in future. So what and how will you assess differently in future? Why? If we assess differently
in future we will also do differently. What will you do differently in future? What are you now
confidently of doing right? One last chance to clear up uncertainty - what do you want to ask? Discuss
in groups and plenary feedback.
FAREWELLS

PROGRAMME COORDINATORS
Bertie Du Plessis

Fay Fruet

Chief Learning Officer,

Naspers Academy

Events Manager,
Naspers Group

Laetitia Fredericks

Fazlyn Rinquest

Workshop & Conference Specialist

Naspers Academy

Events Coordinator,
Naspers Group

Feedback on previous Naspers Academy Workshops.

FEEDBACK

Feedback on Naspers Adacemys workshop:

HOW TO CREATE THE ULTIMATE TV COMMERCIAL
Thank you very much for a truly inspiring educational
experience! I really enjoyed the workshop in Poland.
Lars Hanf, Head of Marketing: Ricardo.ch

Just a note to thank you so much for including me in your Naspers

workshops. They were an absolute delight and, as I think I said at the time,
very instructional for me too...
Your advertising talks were very inspiring and your table talk, equally
enjoyable.
James Lowther, Founding Partner: M & C Saatchi

Excellent workshop. Really useful. We not only learned a lot but also enjoyed
it. So thanks for making it happen.
JMercedes Mahlknecht, Marketing Director: OLX Latin America.

Thank you again for this inspiring workshop in Poznan. You

broughtthe right topics together with somegreat speakers!
Dr Christiane Arnscheidt, Chief Marketing Officer: Fashiondays.com

Bertie, it was a real pleasure to be with your team in So

Paulo. Your concept is a valuable one for any company
with ambitions of accelerated growth.
Paul Lavoie, Chairman and Co-Founder of TAXI; Past President of the
Art Directors Club of New York.

It was an excellent event. I like the subject a lot and learned a lot. The
balance between presentations, group activities, homework from day 1 to
day2 and discussions was perfect. Also, the tools provided for a pragmatic
approach to TV Advertising, such as Brand Framework and the canvas to
evaluate the Commercials are simple and effective.
Finally, everything we learned can be used next day, for short-term results. I
foresee very good outcome of the Naspers Academy.
Romero Rodriguez, Founder & CEO Buscap.

I am writing to tell you how much I enjoyed the workshop last week and how much
I appreciated our conversations. The lineup of speakers was quite impressive - I
went back home with several valuable lessons I will find ways to implement in the
near future.
All the attention to detail that went into organizing the event turned it into one
of my best learning experiences to date. Mixing marketing specialists with top
managers was a great idea, at least from my point of view, as it brought to the
same table people in charge of business and people in charge of communication
and generated interesting discussions and conclusions.
Violeta Luca, CEO: Flanco Retail.

Feedback on Naspers Adacemys workshop:

FEEDBACK

PURPLE NEGOTIATION
A great two days, thank you all for the
opportunity. I have a big negotiation this
week with a major retailer, so the proof of
the pudding will be in the eating.....entry
and exit points my key lifelines! Happy
week all!
Louise Birkner - Ads24

DECISION MAKING
Dear Bertie
It was indeed a worthwhile workshop to attend.
The concepts presented were pretty helpful. I am
sure that with additional reading and after thought I
will be a better decision maker going forward.
I definitely recommend it for my Team.
Thank you very much Bertie.
Roger Gertze - Multichoice Namibia

I did indeed attend the session yesterday and I must

say it was HUGELY valuable!
Thanks for including me :-)
Marion Samson - Multichoice

MASTER CLASS

TM

eCommerce MASTER CLASS PARTICIPANTS

TM

NO

NAME

Agarwal, Prabhat
+91 8130279922
prabhat.agarwal@ibibogroup.
com

Agarwal, Vikas
+91-9971115581
[email protected]

COMPANY &
DESIGNATION

Ibibo Group Pvt

Ltd
Business
Controller

Ibibo Group Pvt

Ltd
Director Category

WHAT DO I DO

My current position is business

controller for ibiboGroup. I am
responsible for all business finance
related aspects and revenue assurance
related activities for Online Travel
business Goibibo, Mobile Marketplace
Business Tradus and Classifieds
Marketplace business Gaadi.

Vikas serves as Head of Categories at

Tradus.com where he drove multiple
aspects of business including Category
Management, Analytics, Strategic
Alliances etc. At Tradus, his mandate
is to establish an ecosystem of local
sellers and setup operational processes
to position Tradus as Indias biggest
hyper-local marketplace.

I am working in E Commerce Sector

In India and currently looking after
Consumer Electronics category. As per
the business model the main focus is on
building quality catalog and proximity
based delivery system.

Aggarwal, Ashish (Ashi)

+919910079317
[email protected]

Ibibo Group Pvt

Ltd
Senior Group
Category
Manager

Bhardwaj, Divyang
+91 981 820 9156
divyang.bhardwaj@ibibogro
up.com

Ibibo Group Pvt

Ltd
Senior Manager Online Marketing

Senior strategy and operations analyst

for OLX South Africa and responsible
for driving the analysis that shapes our
strategy.

Bhatia, Akash
+1 (347) 453-4429
[email protected]

Naspers
Classifieds Group
Vice President
of Finance
Classifieds

Akash Bhatia is the Director of Financial

Planning & Analysis for the Naspers
Classifieds Group. In his current role,
he oversees the financial reporting,
planning, and analysis for the OLX
Network, Fixe Ads, Eastern Europe
Classifieds, Dubizzle and Tokobagus.

PHOTO

NO

NAME

Bonifacio, Guilherme
+55 119 918 36733
guilherme.bonifacio@ifood.
com.br

Boucher Coombe, Nadia

+27 720 871 047
[email protected]

COMPANY &
DESIGNATION

WHAT DO I DO

Im launching Rapiddo, a same-hour

delivery startup. Our main goal is
to become the best and most used
Movile (Rapiddo)
solution for companyes and consumers
CEO
that need drivers to delivery anything.
My main goal on next months is to
build the team and get traction on the
business.

24.Com
Head of
Marketing

FixeAds
Site Manager

Defining and executing fully integrated

marketing strategies & campaigns for
products, brands and technologies
across the 24.com platform. My job is
to enhance the appeal and direct the
growth of 24.com and all its brands
globally and within specific regions.

I am Imovirtual.com site manager,

which is the biggest Portuguese real
estate website. I am responsible, not
only for the commercial strategy of the
project, but also for the definition of
the development priorities (features
and tools) and their implementation
timeframe.

Braga, Manuel
+35 1916 050 591
[email protected]

Burrows, Gary
0611 884 480
[email protected]

Media 24/
I am the General Manager for
RedApples.com
RedApples.com, an online store
General Manager that falls under the new Media24
Ecommerce Division.

10

Chandramouli Kasinathan
+91 782 909 9666
[email protected]

Ibibo Group Pvt

Ltd
Technical Lead,
QA

I lead the quality assurance Engineering

team at redBus. Im responsible for the
overall reliability, releases and quality
of software at redBus.in.

PHOTO

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11

12

13

14

15

NAME

Creasy, Caroline
+27 82 460 4252
caroline.creasy@multichoice.
com

Datta, Sayan
+91 974 274 2884
[email protected]

de Moraes, Patricia
+55 19 997 389 547
[email protected]

de Oliveira , David (Kato)

+55 11 9950 224 56
[email protected]

de Siqueira, Rafael
+55 11 9814 91 849
[email protected]

COMPANY &
DESIGNATION

WHAT DO I DO

Head of Communication/Corporate
Affairs for MultiChoice Africa - covering
48 countries includes all pay television
Multichoice
operations including Online, mobile
Africa
and the launch of DTT networks on the
General Manager continent (excluding South Africa).
Corporate
Key responsibilities include new
Affairs
product launches, reputation
management, stakeholder relations,
social and traditional media as well as
PR and publicity.

Ibibo Group Pvt

Ltd
Senior Manager
Business
Development

Currently I am driving P/L ,Business

development and Operations of
Tradus - South India. Increasing local
transactions through local sellers from
markets through mobile platform.
Driving GMV and Bottom line by
Digitizing all local shops and markets in
Tradus across all categories. Handling
Same Day Delivery Operations and
Customer satisfaction quotient.

Movile
Financial
Manager

After 5 years in MOvile area, I started

to manage the financial team in March
2013. Responsible for financial,
accounting and fiscal areas for all
Movile entities, monitor processes and
ensure that we are using best practices
is essential to assist the companys
results.

Movile (Ifood.
com)
COO

Im COO at iFood.com, the operations

area is responsible to ensure the quality
and the scalabiliy of our business. We
give support the restaurants and finals
users ensuring that they have a good
experience while using our services.

Movile (Apontad
or)
CTO

Responsible for Technology and

Product of Apontador.com. The
company is the leader local search
website in Brazil with 17MM unique
visitors monthly. I have a lot of
experience in Location Based Services,
O2O (Online to Offline) and Mobile.

PHOTO

NO

NAME

COMPANY &
DESIGNATION

WHAT DO I DO

Ibibo Group Pvt

Ltd
Manager
Marketing &
Analytics

I am handling Digital marketing for

Air/Bus business for Goibibo.com
and website communications. With
a team of 7, we are managing SEO,
SEM, Email marketing, social media
marketing, Loyalty programs, website
communication and viral marketing for
the brand.

17

Dhaul, Priyanka
+91 981 0356 682
priyanka.dhaul@ibibogroup.
com

Ibibo Group Pvt

Ltd
Director -HR

As director HR for ibibo Group, I am

responsible for driving strategic
level activities of organisational
development, talent acquisition,
succession planning, career
development and employee retention
across the ibibo Companies.

18

Du Plessis, Johannes (Bertie)

+27 82 446 4459
Bertie.duPlessis@naspers.
com

NASPERS
Chief Learning
Officer

Create content, processes and

structures that will help Naspers adapt
and survive in the fast and continually
changing digital economy.

16

Deepti Mani Saxena (Deepti)

+91-999 903 8853
deepti.saxena@ibibogroup.
com

19

Ellersiek, Daniel
+41 786 893 387
[email protected]

20

Gameiro, Jacinto
+35 1960 139 466
[email protected]

Ricardo Group
Business Analyst

FixeAds
Quality
Assurance
Manager

Responsible for web tracking and

interpretation of analytics numbers
for ricardoshops.ch and payu.ch.
Responsible for reporting and data
analysis using data warehouse and web
analytics figures. Involved in definition
of payment processes.

Currently Im Quality Assurance

Manager, a part of the Customer Care
Management Team

PHOTO

NO

21

NAME

Golani, Dinesh
+91 9311 181 734
[email protected]

COMPANY &
DESIGNATION

Ibibo Group Pvt

Ltd
Product Manager

WHAT DO I DO

Managing Product - Front End in for

tradus for all the platforms including
website + mWeb + Apps.

METAIL24.com
CEO

I am heading up Metail24.com division

- the e-commerce division of 24.com!
Metail24.com comprises currently of
the following brands below and has the
mandate to commercialize the current
24.com readers / audience.! a) rubybox.
co.za - a female targeted online
beauty destination based on trial and
subsequent repurchase.! b) MANBOX.
co.za - a male targeted online grooming
destintation based on trial and
subsequent repurchase!c) Fab4Less.
co.za - an ethnic female targeted online
discount beauty club

Gupta, Sumit
+91 971 6401 260
[email protected]

Ibibo Group Pvt

Ltd
Group Category
Manager

As a Group Category Manager for

Electronics Division I am responsible
to drive Pricing, Promotions,
Markdowns, Vendor Negotiations &
Brand Management, Consumption of
Marketing Properties etc. The overall
aim of the profile is to boost the
proximity based mobile commerce
business of the company.

24

Kanalath, Vinesh
+91 7353 999 007
[email protected]

In my current role as the head-Learning

& Development, I am responsible
to ensure the learning needs of the
Ibibo Group Pvt
organization is met. It would mean the
Ltd
functional, technical and the behavioral
Head, Learning & competencies are built within the
Development
organization to ensure effectiveness
of the employees. I also take care of
the training and quality funcion of
the Operations team which handles
customers

25

Khosla, Mudit
+91 958 207 7077
[email protected]

22

23

Gruber, Sylvia
+27 79 9379 898
[email protected]

Ibibo Group Pvt

Ltd
CEO
(Tradus.com)

CEO Tradus.com

PHOTO

NO

26

NAME

Konduru, Bhaskar
+91 988 6915 430
[email protected]

COMPANY &
DESIGNATION

WHAT DO I DO

Ibibo Group Pvt

Ltd
Technical
Architect

I am a technology lover and love to

work with geeks. A quick learner of
new stuff related to technology. I have
experience in designing different
products from scratch. Also have
experience in Cloud Services, BigData,
Role-Based access control (RBAC)
implementation,BaaS etc.

27

Kosminsky, Jose (JK)

+55 119 647 85 667
[email protected]

Movile
Business
Manager

I am Business Manager of Mobile

Payment from Movile, responsible
to maintain the relationship with the
global clients that uses our platform
worldwide, as to prospect new clients
and to manage the team and find new
partnerships, business oportunities and
deals for our Mpayment unit.

28

Kraal, Jan-Joost (JJ)

+54 911 268 55147
[email protected]

OLX Argentina
Head of Mobile
Products

I work at OLX and Im responsible

for the Mobile Product suite of OLX
worldwide.
I lead a team of Product Managers, UX
research and Design.

29

Kumar, Kundan
+91 988 676 0978
kundan.gupta@ibibogroup.
com

Ibibo Group Pvt

Ltd
Senior Software
Engineer (FE
Engineerin)

I am working as web developer with

Goibibo. I have worked with Bus/Flight/
Hotels on both front-end and back-end
technologies.

30

Luz Silva, Tiago

+55 119 4141 7962
[email protected]

Movile
Commercial
Manager

I work at Movile as Commercial and

Media Manager, leading a team of 5
people. As Commercial Manager, I am
focused on how to increase revenue
and margin of our portfolio composed
by 10 products. As Media Manager, I
manage our media budget working hard
to ensure better ROI and payback.

PHOTO

NO

31

32

33

34

35

NAME

Masi, Breno
+55 119 880 75 207
[email protected]

Manoj Kumar
+91 812 3543 005
[email protected]

Merikansky, David
+52 155 1333 3615
david.merikansky@movile.
com

Narayan, Nikhil
+91 8095 331 898
[email protected]

Neeraj Koul
+91 988 605 6800
[email protected]

COMPANY &
DESIGNATION

Movile
Head of Product
Design

Ibibo Group Pvt

Ltd
Technical Lead

WHAT DO I DO

I'm head of products at Movile Internet

Movel S.A. and responsible for PlayKids
app, one of the main smartphones
products in the company. I organize the
release, do the media control, and the
evolution of the product. We have more
than 1,5 Mi montly active users.!

I am leading the Inventory Team(Depot)

at Redbus. On technical side my team
is responsible for keeping all the
inventory live and available for all
saless (Webdirect, mobile,GoIbibo and
B2B). My other responsibilities involves
interacting with all sales channels and
team in field and provide solutions to
the inventory related concerns.

As the Country Manager for Movile

Mxico, Im responsible for the full
operation of the company, managing
Movile
from sales and operations, all the
Country Manager way to budgeting and P&L. I manage
a team of 20 great people. which has
multiplied by 4 in the last 2.5 years.
Our operations, revenues and number
of products have been growing as well.

Ibibo Group Pvt

Ltd
Product Manager

Ibibo Group Pvt

Ltd
Associate
Director
(Backend
Engineering and
Setu)

Product manager for BO-GDS

(inventory management software for
bus operators). Basically responsible
for product design, feature addition,
roll-out planning and acquiring more
customers for the company. Also
designing the product road-map in
such a way that the operations of end
customer get automated day by day
and his sales increases considerably so
that he gets hooked to our product.

I handle a part of the backend

technologies of goibibo.com

PHOTO

NO

NAME

COMPANY &
DESIGNATION

36

Ntshangase, Khululiwe
(Khulu)
+27 71 330 1544
kntshangase@multicoice.
co.za

Multichoice
Africa
Head-Legal
Services

37

Nunes, Marco
+55 119 842 15617
[email protected]

OLX Argentina
Marketing VP

38

39

40

Oberlaender, Marc
+41 78 781 04 28
[email protected]

Oliveira, Daniela
+351 917 852 431
[email protected]

Padayachy, Sivaneethie
(Sivan)
+27 82 333 4283
[email protected]

WHAT DO I DO

Khululiwe Ntshangase is Head:

MultiChoice Africa Legal. MultiChoice
Africa provides DTH and DTT pay
television in Sub-Sahara Africa, it has
operations in 48 countries in Africa.

Marco Nunes, Marketing VP in Brazil

on OLX Free Online Classifieds since
November 2013. Previously worked for
Coca-Cola Brazil Division for 7 years,
always as member of marketing team.

With my team I am looking as Head

of Business Development for new
Ricardo Group
business opportunities and improve
Head of Business the existing business processes of
Development
ricardoshops.ch. At the moment I am
mainly building up and responsible for
a cross border solution to bring foreign
retailers on our Swiss platform.

FixeAds
Site Manager

Im Standvirtual Site Manager since

July last year. My main focus is
user satisfaction and increase site
functionality so that it can be more
profitable. Responsible for product
definition and implementation: creating
new features, testing and improve
are my core responsabilities. Also
responsible for Standvirtual sales
enablement and strategy. Sales focus
with a dedicated team for professional
customers.

I am the General Manager of Human

Resources for MultiChoice Africa. After
8 years in this position, Ive established
the HR function, implemented basic
Multichoice
HR practices and now implementing
Africa
transformational HR practices, viz.
General Manager
talent management, leadership
HR
development, organisation reengineering, etc. We have a current
staff complement in the continent
of 2815 employees and support 15
countries.

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43

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NAME

Pande, Gautam
+91 965 022 1646
[email protected]

Parker, Quinton
+27 824 547 705
[email protected]

COMPANY &
DESIGNATION

Ibibo Group Pvt

Ltd
Head of
Marketing & BI

Spree.co.za
Solutions
Architect

Ibibo Group Pvt

Ltd
Pathak, Abhishek
Senior Software
+91 901 918 7698
Engineer (Date
abhishek.pathak@ibibogroup.
platforms
com
Engineer)

Pereira, Igor
+55 11 94128 5970
[email protected]

Plantenga, Thomas
+54 911 2233 3468
[email protected]

OLX Argentina
VP Operations

OLX Argentina
Manager
Business
Development
Emerging
Markets

WHAT DO I DO

Im heading overall Marketing &

Business Intelligence for Tradus which
encompasses all online and offline
marketing channels as well as analytics
across functions.

Solutions Architect at Media24

E-commerce. Within the engineering
team Im responsible for leading
the team to develop and support
sofware systems that are scalable,
performant but most importantly meet
and hopefully exceed the business
requirements. In a nutshell, Im the
resident web performance geek.

I work for Goibibo.com as a senior

software engineer in its bangalore
office. I currently lead the data
platform, which is responsible for
aggregating/processing data from
various sources, for analytics, business
intelligence and reporting purposes.

I currently head the Operations of

the Rio de Janeiro Office in Brazil.
Our structure in this office is made of
Category Managers, Customer Service,
and HR. We have fierce competition
from Schibsted in this market, which
is the most developed and engaged in
Brazil. We are making great progress
going from 29% to 55% of their NNL in
just 5 months.

Fully responsible for all markets in SSA,

except South Africa.

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NAME

Ranjan, Sanjeep
+91 962 0113 131
[email protected]

Ray, Sudipta
+91 9740 771 583
[email protected]

COMPANY &
DESIGNATION

Ibibo Group Pvt

Ltd
Business
Manager/
SeatSeller

I am working as Product Manager for

B2B in Redbus, I am responsible for
Product planning ,Product rollout .Sales
and P&L of the product.

Ibibo Group Pvt

Ltd
Senior Software
Engineer
(Backend
Engineering
Hotels Content
Store

Currently working as a Senior Software

Engineer, I take care of Voyager, a
content Management System for our
Hotel vertical. I also work for
Authentication, User profiling and on
application security for Goibibo. In the
past I have built the B2B platform for
Flights and Bus

Multichoice
Africa
Reddy, Avendran
HOD: Consumer
+27 71 671 3488
Device Strategy
avendran.reddy@multichoice.
& Hardware
co.za
Development.

49

Schnau, Caspar
+54 1195 1467 379
[email protected]

50

Shiburi, Nyiko
+27 79 886 5364
nyiko.shiburi@multichoice.
co.za

WHAT DO I DO

OLX Argentina
Director of
Strategy

I am responsible for the device strategy

and hardware development for all
MultiChoice products. In addition
to this I also have the responsibility
of negotiating commercial contracts
with vendors as well as the ongoing
relationships with them. From a
financial perspective, I ensure that
the division is adequately funded for
the delivery of projects and the daily
running of the division.

Leading the strategy team of OLX,

which is partially based in Buenos Aires
and Delhi. This team is, among other
things, responsible for the worldwide
roll-out for the Nitty Gritty data
approach to make OLX a truely data
driven company

Multichoice
Africa
General Manager Broadcast Technology
General Manager
SA - responsible for design and
Broadcast
implementation of broadcast platform
Technology SA

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51

Singh, Abhinav
+91 934 2464 980
abhinav.singh@ibibogroup.
com

52

Singh, Anshum
+91 987 1227 553
anshum.singh@ibibogroup.
com

53

Singhal, Shashaank
+91 990 0067 764
[email protected]

54

55

Singla, Vineet
+91 989 9926 223
[email protected]

Sinha, Sagnik
+91 990 0027 844
[email protected]

COMPANY &
DESIGNATION
Ibibo Group Pvt
Ltd
Senior Software
Engineer (Mobile
Engineering
Android and
Mobile Backend
APIs)

Ibibo Group Pvt

Ltd
Senior Manager
- Legal

Ibibo Group Pvt

Ltd
Senior Product
Manager- Mobile

OLX India
Director Product

Ibibo Group Pvt

Ltd
Senior Manager Analytics

WHAT DO I DO

Working as a developer in Goibibo.

Currently in development team of
android application dev featuring
flight/bus/hotel bookings.

I am a member of the ibibo inhouse

legal team. I render advisory pertaining
to transactions, business risks in
addition to drafting, vetting and
negotiating various day to day business
agreements.

Manage Mobile products at redBus.

in. Handles the P&L, product and
marketing strategy for redBus native
apps (iOS, Android, Win) and Mobile
web.

HEADING OLX India products org and

overseeing product management, user
experience, design, technology and
analytics function. Currently focusing
on localizing the OLX C2C platform to
India and unifying product expierences
across all devices.

I head the analytics and BI function at

redBus.in, overseeing web analytics,
customer analytics and profiling and
business analytics to provide strategic
insights to the business. I also lead the
internal and external reporting function
in redBus.

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NAME

Srimal, Vikas
+91 897 1878 050
[email protected]

Sugii, Ronaldo
+52 551 0123 808
[email protected]

COMPANY &
DESIGNATION

Ibibo Group Pvt

Ltd
Digital Marketing
Manager

Movile
Product Manager

58

Tadema, Sibren (Sib)

+54 911 4050 1218
[email protected]

Olx Argentina
Business
Development
Manager

59

Thapa, Om Vikram (Om)

+91 998 0907 689
[email protected]

Ibibo Group Pvt

Ltd
Engineering
Manager

60

Varghese Cherian
+91 9535 605 148
[email protected]

Ibibo Group Pvt

Ltd
Senior Product
Manager

WHAT DO I DO

As Digital Marketing Manager at redBus,

I oversee all SEM requirements - on
Google & Bing. I also oversee affiliate
marketing & retargeting campaigns
from an acquisition perspective; and
Display campaigns from a branding
perspective.

Product Manger in Movile Mexico - In

charge of Produdt strategy in Mexico
from Concept to release. Counting on 3
junior product analysts in Product team.
Also responsible for alignment with
Movile strategy

As business developer/analyst
responsible within the OLX Emerging
Markets team for, on hand; high level
portfolio management, investment
strategy and market scans for entering
new countries. On the other hand
assisting with the day to day operation
by ensuring a data-driven way of
working and optimizing across all the
departments of our business.

As a EM for redBus i take care of

product planning, implementation and
releases and keeping the engineers
aligned towards the goal of the
organization.

As Sr. Product Manager at redBus.in,

I manage redBus.in the website, the
hotels vertical and redBus analytics

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64

NAME

COMPANY &
DESIGNATION

Vaslin, Anthony
+41 791 372 380
[email protected]

Ricardo Group
Director
Corporate
Development

Vazquez, Federico
+54 911 3686 2675
[email protected]

OLX Argentina
Mobile
Marketing
Manager

Vivek
+91 8971 692 834
[email protected]

Wessels, Eloise
+ 27 833 789 594
[email protected]

Ibibo Group Pvt

Ltd
Technival Lead

Media24 Boeke
(Pty) Ltd
CEO

WHAT DO I DO

Strategy and Acquisitions for the

Ricardo Group
Support for M&A processes on behalf of
Naspers in Western Europe

Mobile Marketing Manager at OLX,

Inc. In charge of mobile marketing
for OLX worldwide. Previously led
the marketing division of mobile
gaming companies Metrogames and
Pokerstrategy.com in Europe.

I am working in capacity of a Technical

Lead at Redbus.in. Responsible for
the technical aspects of Seatseller, a
product targeting b2b business. My Job
requires me to develop,maintain and
enhance scalable enterprise solutions
for the product. Also responsible for the
training of junior folks in my team.

I head up Media24 Books in Media24

the South African print media
division of Naspers. Media24 Books
comprises four business units. Three
are wholesale businesses, publishers
focusing on three market sectors: trade,
academic and schools and one is a
retail, direct selling business the Clubs
Group with book clubs and an early
childhood development subscription
club.

PHOTO

SUPPORT TEAM

Adams-Fruet, Fay
+27 83 456 1739
[email protected]

Naspers ,
Events Manager

Rinquest, Fazlyn
+27 82 465 4605
[email protected]

Naspers,
Event Co
Ordination

Fay is doing event management

meetings and all the fun stuff in
stunning places around the world

Fazlyns responsibilities include event

co ordination and administration and
she does all the fun stuff in stunning
places around the world.