Feasibility Study Project
Feasibility Study Project
Feasibility Study Project
FEASIBILITY STUDY
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MYER
Website
Rebranding Project
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Contact Details:
For all enquiries relating to this rebranding proposal please contact
The Company MYER must not disclose any proposed feasibility study information from
“JABIT” Digital Designs & Ideas to any third party unless the nominated contact officer “Judy Beddoni” has given prior
written authorisation. ©
INTRODUCTION
FEASIBILITY ISSUES
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Feasibility Issues:
Reference 1
Feasibility Issues;
Many of the above questions can not be answered in the early stages of the study.
For example:
Data on actual costs and benefits is not available
We need to determine what resources are at our disposal.
Some elements of the feasibility will be more important than others - and - some may directly conflict.
Sometimes external considerations are more important than the narrow feasibility issues discussed.
EXECUTIVE
SUMMARY
EXECUTIVE SUMMARY
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The Myer website was out dated and needed a change. The proposal for the rebranding
project was to show some pizzazz, style, modernize and update the website and bring it
to life with bright colors and a fresh new Logo. Plus with the Implementation of some
amazing new interactive technology for customers to view or listen to and in so doing
browse the site longer.
This Feasibility Study was undertaken to assess and evaluate the 3 alternative solutions
for the rebranding of the MYER website:
1. Redesign the Logo and colour scheme to make the site more attractive to
customers
2. Implementation of Video presentations
3. Implementation of Audio Podcasts
In assessing the viability of each solution we conducted assessments via the following
criteria:
1. Vender Presentation
2. Customer Survey
3. Staff Feedback
On the basis of our evaluation of the solutions and results gained through the
assessment criteria and ranking scores the most feasible solution to be implemented
would be the implementation of video content to the website with the customer having
the choice of what and when to view.
TABLE OF CONTENT
CONTACT DETAILS:............................................................................................................................... ........3
CONFIDENTIALITY AND DISCLOSURE......................................................................................... .........................3
FEASIBILITY ISSUES:................................................................................................................................. .....4
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EXECUTIVE SUMMARY............................................................................................................ .................4
6.CONCLUSION.................................................................................................................................. ......17
7.REFERENCES................................................................................................................. ......................19
1)http://www.houckassociates.com/wc-feasi.asp Feasibility Issues ................................................................19
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2)http://www.houckassociates.com/wd-dat-p.asp Interactive Elements, Databases & Programming................19
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APPENDIX...................................................................................................................... ..........................19
1.Feasibility Study Website Problems & Solutions Table ....................................................................................20
2.Feasibility Study Rebranding Risk Table..........................................................................................................21
3.Customer Survey Result....................................................................................................................................22
4.Staff Feedback...................................................................................................................................................23
5.Feasibility Study Solution Ranking Scores Table..............................................................................................24
REBRANDING PROPOSAL
PROJECT OVERVIEW
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Project Manager: Judy Beddoni
Proposal Rev and Date: 30th September 2007
Project Commencement: 30th January 2008
Target Completion: 21st February 2008
Total Budget Estimate: $10,000.00 (depends on any major changes and website technical requirements)
The Myer website was out dated and needed a change. The proposal for the rebranding
project was to show some pizzazz, style, modernize and update the website and bring it
to life with bright colors and a fresh new Logo. Plus with the Implementation of some
amazing new interactive technology for customers to view or listen to and in so doing
browse the site longer.
Reference 2
Interactive Elements, Databases & Programming
Since the Web is an interactive medium, users expect a high degree of interactivity. The
more interactivity offered at your site, the higher its success and visitation rates will be.
You may want to consider using a personalization application / service, file downloads,
audio file(s), video clips), etc.
FEASIBILIITY STUDY
MYER REBRANDING
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2. BACKGROUND INFORMATION
REBRANDED WEBSITE
OPPORTUNITIES
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2.1.Rebranded Website Opportunities
FEASIBILITY ASSESSMENT
EVALUATION OF SOLUTIONS
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3. POTENTIAL SOLUTIONS
Currently there is no logo just the name in a black font. This can be
improved in that an actual logo design can be implemented.
Combining a different font for the name, plus a simple design for the logo
would catch the attention and appeal of a much wider audience.
The colour scheme would look more appealing if it was produced in fresh
earthy colours.
3.1.1. Assessments
This table lists the requirements for solutions to the MYER Website
Rebranding risks
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A Customer survey was conducted this was useful for gauging the potential
demand for new products and services
6 Customer Survey
6 Staff Feedback
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Video can be a very useful tool in the digital media industry, it can be used to
advertise your product show the world something new and create a new world
of awareness and understanding for the people whom interact with it.
VOD
Video-On-Demand (VOD) is a term used to describe video that users can view
at their leisure or – on demand.
In other words, VOD is applicable to the television, the personal computer and
mobile devices.
Additionally, there may be some opportunity for viral ads using online sites that
host video or by developing a more involved campaign around VOD.
3.2.1. Assessment
This table lists the requirements for solutions to the MYER Website
Rebranding risks
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A Customer survey was conducted this was useful for gauging the potential
demand for new products and services
9 Customer Survey
8 Staff Feedback
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listen to it whenever you like, and depending on what you are listening to it
can be enjoyable. By using audio in a website people can ether hear
music or get information in the form of pod cast
Thus providing daily or weekly podcasts of:
• interviews with celebrities
• beauty tips from noted cosmetologists
• notification of up & coming events e.g. latest fashion shows
Appendix 1
3.3.1. Assessment
This table lists the requirements for solutions to the MYER Website
Rebranding risks
A Customer survey was conducted this was useful for gauging the potential
demand for new products and services
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Staff Feedback Appendix 4
7 Customer Survey
6 Staff Feedback
FEASIBILITY RANKING
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4.1. Ranking Criteria
The Scoring mechanism used to evaluate the criteria used in the solution
evaluations of venders presentation, customer survey, staff feedback
were rating from 1-10 1 being the lowest and 10 the highest.
Appendix 4
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Based on the results of the solutions evaluations, the risks and issues identified and
the ranking scores the most feasible solution is Video presentation which we have
identified as the highest likelihood of success.
CONCLUSION
6. CONCLUSION
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Video can be a very useful tool in the digital media industry, it can be used to advertise
your product show the world something new and create a new world of awareness and
understanding for the people whom interact with it.
A prototype is subset of the full solution that is constructed to show that the overall
solution is achievable. Most companies build prototypes to prove feasibility in the highest
risk areas of the solution e.g. a project that involves constructing a new interactive
computer system may create a prototype to show that the systems most complex
elements can be integrated with the computer technology within the business and used
with ease by the customers.
REFERENCES
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7. References
APPENDIXES
APPENDIX
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1. Feasibility Study Website Problems & Solutions Table
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Website Problems Website Solutions
The table lists the requirements for solutions to the MYER Website Rebranding
risks
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Website A change in Medium Organise The Internet Team for
Competencies website direction Website management
may lead to a So that a core team maintains the
mismatch in staff Companies internet presence and
skills manages project teams (or suppliers)
who develop internet capabilities.
Maintenance’ and ‘project’ tasks should
be kept more separated
A set of new processes or and
procedures for specialist staff to
implement
Website The website may Medium The Internet Services team should
Performance not be achieving focus on the publication of content and
the objectives set the overall strategy of keeping the
internet presence relevant.
Project teams should focus on project
specific objectives, but they should be
managed at a program level by the
project management function of the
core team to ensure consistency and
avoid duplication
Customer Survey
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As part of our rebranding proposal, we asked several customers to list their 10
most important criteria for browsing and shopping on the MYER website.
And, “…to our surprise, price was nowhere to be found. It wasn’t that price was
insignificant to customers.
But thanks to MYER’ influence, shoppers had come to assume they were going to
get a good price.
What they wanted was a brighter more appealing website to browse on while
shopping, some interactivity and be able to watch videos and listen to talks.
What they also wanted was for stores to stock all the basics and modern up to
date products, courteous and helpful sales associates. And they wanted a faster,
less-troublesome experience.
In other words, customers wanted the website to not just have what they wanted,
but have it where it could be found quickly and easily.”
4. Staff Feedback
Feedback received:
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It has not changed in years living in the dark ages still black and white.
Videos would be great for the customers they could watch presentations instead
of calling or emailing for information.
Logo and colours definitely need a change but not as important as the interactive
technology on the webs these days.
I think customers would rather see video presentations than here audio podcasts
about information why else do they go onto a computer but to look.
The table lists the Ranking Scores for the 3 solutions evaluated for the rebranding
project
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Redesign Logo & Video Content Audio Podcasts
Colour Scheme
Criteria Score Weight Total Score Weight Total Score Weight Total
Overall
Score 12 1.5 9.0 17 3.3 18.3 13 2.2 14.4
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