Madhura Garments
Madhura Garments
Madhura Garments
Who we are
Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one
of Indias fastest growing branded apparel companies and a premium
lifestyle player in the retail sector. After consolidating its market
leadership with its own brands, it introduced premier international
labels, enabling Indian consumers to buy the most prestigious global
fashionwear and accessories within the country.
The companys brand portfolio includes product lines that range from
affordable and mass-market to luxurious, high-end style and cater to
every age group, from children and youth to men and women. Madura
Fashion & Lifestyle is defined by its brands Louis Philippe, Van
Heusen, Allen Solly, Peter England and People that personify style,
attitude, luxury and comfort.
Madura Fashion & Lifestyle reaches its discerning customers through
an exclusive network comprising 1,599 stores, covering 2.2 million sq ft
of retail space, and is present in more than 1,500 premium multi-brand
stores and 320+ departmental stores.
The company's lifestyle store, The Collective, offers a unique blend of
global fashions, international trends and innovative customer services,
to customers in Bangalore, Mumbai, Delhi, Delhi NCR, Chandigarh,
Pune and Chennai.
Planet Fashion, the multi-brand, apparel-retailing arm of Madura
Fashion & Lifestyle, housing the company's in-house and other brands,
is the largest chain of stores of its kind in India.
Madura Fashion & Lifestyle marked its foray into the luxury mono brand
business in India by launching the quintessential British men's luxury
clothing and accessories brand Hackett London through a joint venture
Management team
Pranab Barua, Business Director Apparel & Retail
Ashish Dikshit, CEO Madura F&L
S Visvanathan, Chief Financial Officer Textiles & Apparel
Neeraj Pal Singh, Chief Information Officer Apparel & Retail
Chandrashekhar Chavan, Chief People Officer Apparel
Anurag Srivastava, Corporate Head Strategy & Business
Excellence (Apparel & Retail)
Executive Committee
Jacob John, Brand Head Louis Philippe
Vinay Bhopatkar, Brand Head Van Heusen
Sooraj Bhat, Brand Head Allen Solly
Kedar Apshankar , COO Peter England
R Satyajit, COO International Brands and New Businesses
Puneet Kumar Malik, Head Trade Sales Planet Fashion &
Branded Export
Swaminathan R, Head Supply Chain & Sourcing
Vikas Agarwal, Head Commercial
Mohana Sundaram, Head Controller
Dr Naresh Tyagi, Head Product Development & Quality
Assurance
R Parthasarathy, Head Retail Business Development
Lal Sudhakaran, Head Manufacturing & MGE
Day to day activities will vary depending on the employer and on the level of visual merchandising work
being undertaken. Visual merchandisers working at higher levels can be based within head office teams,
with regional teams, or at larger or flagship stores.
Activities typically include:
liaising with teams such as buying, design and marketing to create design themes and plans,
often months in advance, including window and in-store displays, signage and pricing concepts;
conducting research on current and future trends in design and lifestyle, and associated target
market features;
meeting with business, sales managers and retail managers to discuss sales strategies;
using artistic skills or computer-aided design (CAD) packages, such as AutoCAD, Mockshop or
carrying out 'comp (comparison) shops' to maintain awareness of other retailers' visual
merchandising concepts;
leading and motivating teams to complete displays to tight deadlines;
seeking feedback from colleagues and customers on the visual impact of displays and
implementing changes.
Potential candidates should ensure they understand the difference between visual merchandising, retail
merchandising and shop-floor merchandising. The latter two are concerned with volumes and allocation
of stock and its location and functional arrangement on the shop floor, rather than the visual and creative
impact it makes. There are interfaces between the roles and teams may work closely together to achieve
maximum sales and profitability.
Maximize Design
Implement design elements in your merchandising with the effective use of merchandising rules
involving form, balance, patterns, textures and scale. For instance, look at your display area as if it
were a blank canvas. Create a compelling visual design using a textured background behind the
balanced placement of 3D products. Place the featured product in the foreground. By thinking of
product placement as a whole, you can position various design components to achieve dimension
and depth, which is more engaging than a flat presentation.
Incorporate Lighting
A prominent merchandising rule concerns lighting. Properly illuminating your displays provides a
beacon to customers and draws attention to the featured product. You can use accent lighting as a
product spotlight or to create a soft, ambient effect. For example, perch a product on a tall cylinder
and direct a centralized ray of bright overhead light to bring awareness to the item. This effect can
create in the product the perception of importance and inherent value.
A fundamental visual merchandising decree demands adherence to retail standards. Originality can
be powerful but only to the degree that windows, displays and other aspects of your store are always
in good repair and clean. Retail standards dictate that empty boxes be stored off the sales floor,
windows and doors are sparkling clean and fallen signs are replaced. Visual merchandising offering
the most impact is fresh, treating customers to a variety of new experiences when they visit your
store, so update displays regularly.
Product Positioning
Utilize the psychology of product placement. Shoppers generally look first at eye level for the items
they need, so you may decide to place at that level inventory with high profit margins. Your plan can
encompass where to display bright or shiny packaging or objects, which, as suggested by Envirosell,
Inc., people automatically slow down to inspect. Give some thought to the product placement in
window displays -- a highly visible location for eliciting sales -- as well as to the placement of in-store
signage.
Traffic Flow
Include in your merchandising plan an assessment of traffic movement within the store. The plan
should allow for a way to avoid clutter, such as employing storage areas off the main floor. People
using strollers or wheelchairs should be able to comfortably maneuver through the aisles or displays.
Your plan may offer the option of altering the layout with additional partitions or modular dividers to
augment customer movement, enabling shoppers to spend more time at each display.
One of the most strategic aspects of the retail business is to decide the merchandise mix and
quantity to be purchased .
Merchandising can be termed as the planning, buying and the selling of merchandising
retail operation.
Analysis: because retailers must be able to correctly identify their customers before they can
ascertain consumer desires and their needs/requirements for making a good buying
decision.
Planning is important because merchandise to be sold in the future must be bought now.
Acquisitions because the merchandise needs to be procured from others, either distributors
or manufactures
Merchandise Buying
Buying Process
Some considerations:
Price
Promotional support
Service support
Merchandise Ordering
Merchandise Handling