at a glance
Asian Paints presents a unique marketing competition in an
industry which is one of its kind. It is an industry which exhibits
characteristics of both FMCG and FMCD sector.
CANVAS is a multi-level challenge in this industry, where you get
an opportunity to work on a live business problem, meet senior
and seasoned professionals, meet our business partners and get
a chance to earn yourself a PPI and win attractive cash prizes.
snapshot
Campus Round
Registrations open on campus
Case is launched on 14 campus across the country
Live business challenge for students to work on
The top 3 teams are picked on each campus
The winning team from each campus will compete amongst themselves for place
in top 5 for the finale
National Round
Additional complexities to the first case
Present to the Asian Paints CEO and other senior leaders
Opportunity to meet Asian Paints business associates
Cash prizes and a chance to get PPIs
For any queries not covered in the document, reach out to [email protected]
who are eligible to participate?
This competition is open to the Final year students of the flagship programs of
the following management institutes:
IIM A, IIM B, IIM C, IIM L, IIM K, XLRI , FMS, MDI, SIBM Pune, TISS Mumbai,
SJMSOM Mumbai, NITIE Mumbai, SP Jain Mumbai and NMIMS Mumbai
The participating students can be from any specialization
They should be full time students from the campus
Students on exchange cannot participate
Students who have pursued summer internship in Asian Paints cannot
participate
One person cannot be a member of more than one team
what will the competition look like?
1.
Registration
Each team will consist of 3 members
Each team will need to register with the campus SPOC after having gone
through all the rules and guidelines
You will need to give your unique team name, name of team members, mobile
numbers and email IDs to the campus SPOC
Campus
SPOC
Campus
SPOC
FMS
Ankit Misra
NITIE
Som Prakash Panda
IIM-A
Aalekh
NMIMS
Ojas D Lokhande
IIM-B
Umayal
SIBM
Apoorv Garg
IIM-C
Vignesh
SJMSOM
Bhuvanesh S
IIM-K
Adhnan Rasheed K
SP Jain
Balajee Varradan
IIM-L
Anchit Saini
TISS
Kushal Bhat
MDI, Gurgaon
Vikas Guleria
XLRI
Parneet Singh Soni
what will the competition look like?
2.
Dates for first round
Registrations
Open
Case Study
shared with
campus
Last date for case
study submission
Announcement of
campus winners
Campus winners
battle
30th October
31st October
10th November
18th November
20 -21st November
Submissions have to be made to the campus SPOC
From the submissions received from each campus, the winning team and 2
runners-up will be announced
Campus winners and 2 runners up team will be announced for each campus
The winning team from each campus will present to an Asian Paints panel, from
which top 5 teams will be selected for the grand finale
stages
I. Campus Round
Participating teams will need to work on a case given by the company.
a.
Each team will need to submit a word document (maximum of 3 pages) and a 5 slide
presentation to the campus SPOC by 10th of November.
Word document: First page should have the team details as submitted during
registration. The font size should be 12 in Times New Roman. The document should
contain all your key points and strategy to tackle the deliverables in the case.
Presentation: First slide should contain team details, other slides are for analysis or
deliverables to the problems. Any supporting excel sheets etc. will need to be sent
separately in a folder. Any references should be given due credits.
Zip the two files together as submission; Naming Convention: Institute Name_Team
Name_CANVAS1
b.
Top 3 teams will be short-listed by the Asian Paints team. The winning teams
from each campus will present to the Asian Paints panel in Mumbai and from them
5 teams will be picked for the Grand Finale.
Important: Post the announcement of the winning team on campus, the team can
further fine tune their presentation on the same lines as recommended during the
submission. However, the analysis and solution submitted should not change. Asian
Paints reserves the right to disqualify any team if the rules and guidelines are not
adhered to.
c.
In this round a campus round winner and a campus round runner-up will be
declared based on the quality of presentations.
stages
II. National Round
The top 5 teams selected from all the 14 campus winners will compete at the national
level
There will be a live business challenge given in extension to the case of first round
The national level finalists will also get an opportunity to visit some local counters and
meet people associated with Asian Paints to prepare for this round
The National level round will be held at Mumbai on 8th December. The company will
arrange for travel and stay for this round
The finalists will get a chance to present to the senior leadership team headed by the
MD & CEO of the company
Further details of the national level round will be disclosed after all the campus round
evaluations are completed
awards
Campus Round
The team winning the campus round will get Rs 30,000 and certificates
Campus round runners-up team will get Rs 15,000 and certificates
Campus second runners-up team will get certificates
National Round
The winning team at the national level will get Rs 2,00,000 and PPIs
The runners up will get Rs 1,00,000 and PPIs
