Listening 1
Listening 1
Listening 1
What is the political situation of the country and how can it affect the industry?
How much importance does culture has in the market and what are its determinants?
What technological innovations are likely to pop up and affect the market structure?
Are there any current legislations that regulate the industry or can there be any change in
the legislations for the industry?
backbone of strategic management that not only defines what a company should do, but
also accounts for an organizations goals and the strategies stringed to them.
It may be so, that the importance of each of the factors may be different to different kinds of
industries, but it is imperative to any strategy a company wants to develop that they conduct
the PESTLE analysis as it forms a much more comprehensive version of the SWOT
analysis.
It is very critical for one to understand the complete depth of each of the letters of
the PESTLE. It is as below:
1. Political: These factors determine the extent to which a government may influence the
economy or a certain industry. [For example] a government may impose a new tax or
duty due to which entire revenue generating structures of organizations might change.
Political factors include tax policies, Fiscal policy, trade tariffs etc. that a government
may levy around the fiscal year and it may affect the business environment (economic
environment) to a great extent.
2. Economic: These factors are determinants of an economys performance that directly
impacts a company and have resonating long term effects. [For example] a rise in the
inflation rate of any economy would affect the way companies price their products and
services. Adding to that, it would affect the purchasing power of a consumer and
change demand/supply models for that economy. Economic factors include inflation
rate, interest rates, foreign exchange rates, economic growth patterns etc. It also
accounts for the FDI (foreign direct investment) depending on certain specific
industries whore undergoing this analysis.
3. Social: These factors scrutinize the social environment of the market, and gauge
determinants like cultural trends, demographics, population analytics etc. An example
for this can be buying trends for Western countries like the US where there is high
demand during the Holiday season.
4. Technological: These factors pertain to innovations in technology that may affect the
operations of the industry and the market favorably or unfavorably. This refers to
automation, research and development and the amount of technological awareness
that a market possesses.
5. Legal: These factors have both external and internal sides. There are certain laws that
affect the business environment in a certain country while there are certain policies
that companies maintain for themselves. Legal analysis takes into account both of
these angles and then charts out the strategies in light of these legislations. For
example, consumer laws, safety standards, labor laws etc.
6. Environmental: These factors include all those that influence or are determined by the
surrounding environment. This aspect of the PESTLE is crucial for certain industries
particularly for example tourism, farming, agriculture etc. Factors of a business
environmental analysis include but are not limited to climate, weather, geographical
location, global changes in climate, environmental offsets etc.
There are many templates available for companies to conduct PESTLE analysis. Many
organizations have provided information regarding their PESTLE analysis as case studies
available on the Internet.