TGM PDF

Expand your horizon. Make an impact.
Executive Education
Transition
to General
Management
General Management
Programmes 2012 - 2013
Contents
1. Introduction 02
2. Programme content 03
3. Transition to General Management Bootcamp 05
4. Learning process 06
5. Campus Information 07
6. Faculty 08
7. Participant prole 12
8. Pratical information 15
9. Any Questions 16
10. Comparison grid 18
01 Transition to General Management 2012 - 2013
Challenge your assumptions.
Make an impact.
by expert faculty, you will question each others
assumptions, explore new perspectives and
gain the condence that comes from having
your very own international network of experts.
INSEAD has 45+ Open Programmes in all the
key areas: General Management; Corporate
Governance; Top Management; Leadership;
Strategy; Marketing and Sales; Finance; R&D and
Operations Management; Entrepreneurship and
Family Business; Industry-Focused; and Region-
Focused.
In the last year we have launched several new
programmes to meet our clients current needs,
including LEAP: Leadership Excellence through
Awareness and Practice for senior executives
and 2 programmes to help companies break
into new markets, Expanding Business to
China and Expanding Opportunities Doing
Business in Europe, both in partnership with the
prestigious China Europe International Business
School (CEIBS).
No matter what stage you are at in your career,
participating in one of our programmes will
give you the skills, knowledge and above all
the inspiration to maximise your impact in an
uncertain world.
In todays volatile global economy, you cannot
afford to carry on doing business the old way.
You have to go beyond the old rules, the old
paradigms, the old assumptions to a deeper
understanding of the principles. You need more
sophisticated skill sets and new perspectives
in order not simply to survive but to thrive.
This is the rationale behind INSEAD Executive
Education. Our wide range of programmes is
designed to enable you and your organisation to
raise your game. We can help you think globally,
react quickly, manage risk prudently, solve
problems creatively and lead people effectively.
World-class faculty
INSEAD has assembled a team of 141 world-
class professors from more than 36 countries.
They are an inspiring mix of entrepreneurs,
change agents and innovators recognised for
their groundbreaking research and contribution
to business. All are experts in their elds with
practical, hands-on experience of working with
global organisations in all sectors. And, through
Executive Education, their expertise is at your
service.
Insights that shape business
INSEADs real-world research is renowned
in all business disciplines. We are famous for
Blue Ocean Strategy and The Innovators DNA,
but the work we are doing right now is just as
groundbreaking, particularly in topical elds
like corporate governance, the build, borrow or
buy solution for growth, nance, leadership and
cross-cultural management. These cutting-edge
insights are integrated into every one of our
Executive Education programmes.
The world in your classroom
In the INSEAD classroom you will sit next
to peers from all over the world, all facing
the same broad challenges as you. But their
solutions will be very different. Orchestrated
ways to make
an impact...
45
+
Read on for
Introduction
In todays uncertain global business
environment senior managers assuming
general management responsibilities face
unique challenges. They need exceptional
leadership skills to manage cross-functional
teams; they need an international mindset;
they need the ability to successfully manage
continuous change; they need the skills,
knowledge and condence to make strategic
decisions and implement them, and to
complicate matters further, they need to do all
this whilst also creating value.
INSEADs world-class, comprehensive General
Management Programmes are designed to
accelerate your effectiveness as a manager,
increase your performance and to help
you drive effective change. Designed and
delivered by some of the worlds best faculty,
you will gain the condence to make the
decisions needed to succeed, expand your
thinking and learn what it takes to become an
exceptional business leader.
For senior leaders, our Advanced
Management Programme is a reective
process that offers participants insight into
the way in which they exercise judgement.
Transition to General Management
is designed to smoothe and accelerate
the transition from functional/technical
management into general management. The
Management Acceleration Programme
is designed for early career high-potential
executives equipping them with a general
management perspective. The Asian
International Executive Programme
prepares executives for senior management
challenges in Asia.
Gain broader perspective to maximise
your value impact
Recognising the new trends in the workplace
and pressures on time that managers are
facing, we have developed our highly
successful International Executive Programme
into a four-week modular programme
and renamed it Transition to General
Management.
This programme is an efcient and effective
international four-week, modular format
programme, with an optional fth week follow-
up module, that will equip you with all of the
skills and knowledge you will need for your
transition to general management. It will give
you the condence you will need to manage
the complexity you will be facing as you make
this transition from specialist to generalist a
successful one and using INSEADs unique,
Blue Line Management concept, you will
learn the true meaning of Managing for Value.
Key benets
More effective decision making at a general
management level and enhanced leadership
skills, giving you increased condence and
managerial impact
Develop a keen understanding of how
to manage for value, using the INSEAD
developed Blue line management concept
Integrated holistic view of disciplines and
concepts that you will need to prioritise and
master as a general manager
Foundations of business
Reinforce and refresh your expertise by going
back to business basics and keeping up-to-
date with the latest management thinking.
This fundamental knowledge will give you the
condence to lead the value-generation process.
Marketing
Learn rigorous concepts and systematic tools to
understand and know your customers anywhere
in the world. We cover market orientation, market
creation, targeting, building customer value,
competitive advantage, customer relationship
management and much more.
Organisational behaviour
As a general manager, you have the chance to
make an impact on patterns of behaviour across
your organisation. We give you the frameworks to
understand the dynamics of teamwork, leadership,
interpersonal communications and organisational
transformation. Enabling you to better manage
your own personal social capital (ones network)
and your political capital (ones ability to navigate
and inuence changes in an organisation).
Finance and management accounting
Finance and management accounting systems
are the ultimate decision-making tools. In order
to make them work, you must rst be familiar
with their methods and terminologies. We will
explain the principle of value creation and
provide you with a unique Value Assessment
Toolkit and all of the other tools you will
need to clarify and communicate nancial
information to those above and below you
in your organisation.
Operations management
There is no competitive advantage without
operational excellence. Whatever your
background or business, we offer the
understanding to help you make a difference
to your entire supply chain. We cover issues
such as total quality management, shortening
time-to-market, faster and more reliable value
chains, exibility and customer service.
Personal development and leadership
Leading others is only possible if you truly
understand your own management style,
strengths and weaknesses. Within a unique group
of participants from other cultures, industries
and backgrounds, you will learn to see yourself
differently and more clearly than ever before.
The building blocks of leadership
Explore different leadership styles, identify
your own and understand the way you interact
within your team, organisation and beyond.
The Global Executive Leadership Inventory
With the support of clinically trained coaches
from INSEADs Global Leadership Centre,
you will receive 360-degree feedback from
colleagues, friends and family and above
all your fellow participants. INSEADs unique
group-coaching approach will help you to
build on your strengths and address your
weaknesses, enabling you to not only motivate
others but to spearhead change.
Leading yourself
You will only succeed in general management
if you can balance your business priorities
and personal life. We give you the time and
techniques for reection and the opportunity to
create your own personal balance sheet. Leading
others is only possible if you are really self-aware
so by leading change in your personal life, you
will become a more effective manager.
Leading others
The hardest part of managing the transition
from functional to general management is
letting go of the idea that you have all the
answers. Delegation, leadership, motivation,
prioritisation, visioning, all becoming much
more important to the general manager. This
programme is designed specically to address
this transition to leading others more effectively
to achieve a broader set of organisational goals.
Programme content
Health management
This component is about balancing your
intellectual, psychological and physical life.
A team of trained experts run exercise sessions,
stress counselling and tness activities.
Leading your business
General management requires you to be much
more than a leader of people. Use rigorous
nancial planning and control and the value
assessment toolkit to ensure that you make
value creating decisions.
Strategy
Grasp the core concepts of corporate and
global strategy within the context of value
creation. Harness the power of value innovation.
Use your new understanding to formulate and
implement winning strategies.
Financial management
Understand how to distinguish value-creating
opportunities from value-destroying choices.
Culture and business systems
Beyond politics and economics, culture and
society have a major impact on your business.
Examine the underlying assumptions, values
and beliefs that create tensions between
regional, national, ethnic and gender groups.
Negotiation and decision-making
Learn to become a more effective negotiator.
Put stronger decisions and smoother
negotiations together in order to orchestrate
better outcomes.
Corporate social responsibility
As well as societys impact on business, todays
leader has to understand the impact of their
business on society.
Integrating knowledge, skills and action
Integrate your past experience and newfound
skills and knowledge into a global perspective.
We take you back to everything you have
learned from global business fundamentals
to leadership in order to deepen your
understanding of value creation.
Personal leadership development plans
Re-examine yourself and your role in the
organisation. Make a full commitment to your
career, your personal life and your overarching
ambitions, by drawing up your own personal
development plan.
Managing re-entry
After four extraordinary and life-changing
weeks, we know that returning to your work and
home will not be as simple as it seems. We help
you to plan for this vital reintegration process
and to implement it smoothly and successfully.
One-week follow-up Bootcamp
The Transition to General Management
Bootcamp is an optional 4.5-day segment
designed to turn your insights from the four-
week programme into action and enables
you to return to INSEAD to apply your skills
and knowledge in a business management
simulation. It is less about discussing and
learning than doing. In one intensive week
on campus, we take you through a series of
dynamic activities that will help you to put the
key theme of value creation into practice in
your organisation.
Managing for value and Blue Line
Management in Action
You will be given a brief review of the most
important concepts from the Transition to
General Management programme with
updates, examples and new reections. You
will then put the concepts into action with the
underlying objective of creating value for your
organisation.
Developing, pitching and getting buy-in to
your business plan
You will turn a conceptual idea into a concrete
business plan for a new product, business or
business unit whilst ensuring long-term value
creation in the business.
This section is delivered by professional
entrepreneur Paul Kewene-Hite, who has
turned around companies and has created new
ventures around the world from the US to China
to Europe.
Team business competition
As part of a team-based exercise, you will
create and develop a new business in a new
geography with minimal support from
corporate headquarters. Your success (and that
of the other teams) will be measured according
to the primary objective, which remains, as
always, value creation.
This part of the programme entails a fully
computerised competitive business simulation
(the SIGMA Challenge) set in a highly
competitive and international environment that
requires participants to take a comprehensive
and global view of the business to be
successful.
How you learn is as important
as what you learn.
After half a century of educating managers,
we at INSEAD know that simply passing on
knowledge isnt enough. The Transition to
General Management programme carefully
mixes and matches a wide range of different
experiences into a powerful learning process.
During the four weeks, youll learn as much
from each other as you do from our faculty. In
fact, the programme is built around this belief
with supporting and learning from each other.
By sharing experiences with both professors
and participants, youll focus diverse and
inspiring minds on your day-to-day business
issues. This sharing continues beyond the
classroom in lunches, breaks and social
activities, all designed to facilitate contact
and exchange.
And yes, we have the humility to admit that
we learn from you too. The school thrives on
this distinctive meeting of minds from all over
the world. We build bridges not only between
cultures and companies but between theory
and practice.
Online platform
A few weeks before the programme starts
you will receive a login and password for
the dedicated online platform. This will give
you further programme information, as well
as the schedule and preparatory reading to
down-load. Youll also have access to proles
of your fellow participants. Thats because the
Transition to General Management programme
is much more than a course its also a
community.
Post-programme follow-up
The online platform keeps the community
connected long after the programme is over.
But as well as a networking medium, its an
ongoing learning tool. Online access to INSEAD
research databases also helps ensure that your
professional and personal growth never stops.
To download the Transition to General
Management programme application form,
please visit: http://executive.education.insead.
edu/transition_to_general_management/
Learning process
Europe Campus
Campus Information
INSEAD is unique among leading business
schools in having a 3-campus structure
spanning Europe, Asia and Abu Dhabi. Each
campus is highly cosmopolitan and has its own
world-class faculty in residence. Executive
Education programmes run at 1, 2 or even all 3
locations, while Customised Programmes can
be held anywhere in the world.
Europe Campus
INSEADs 8-hectare Europe Campus is situated
on the edge of the beautiful, historic town of
Fontainebleau, France. It nestles in the vast
Forest of Fontainebleau yet is less than 1 hour
from the centre of Paris and international
airports. Facilities are of the highest standard
and include: 29 lecture theatres, many
classrooms, study areas, 2 restaurants, a bar, a
bookshop, extensive library resources, a fully
equipped gym and 2 on-campus hotels with a
total of 158 rooms.
Asia Campus
The Asia Campus in Singapore occupies a
1.8-hectare site in the heart of the citys Buona
Vista knowledge hub just 30 minutes from
the airport and 15 minutes from the nancial
district. Its state-of-the-art facilities (currently
being extended for the second time) include:
8 lecture theatres, classrooms, study areas, a
restaurant, 2 bars, a 24-hour library, a tness
centre and 85 hotel rooms for participants.
Abu Dhabi Campus
Abu Dhabis city centre is home to INSEADs
third campus, just 40 minutes from the airport
and 10 minutes from the Corniche. This
new, 14-storey, 6,000 square-metre building,
purposely designed for Executive Education,
has 3 lecture theatres, 2 conference rooms,
classrooms, study areas, a library, a restaurant
and prayer rooms.
Faculty
All the breadth and depth of the programme is
personied in its faculty. INSEADs professors
represent many cultures, many disciplines,
many perspectives. At the same time, theyre
acknowledged world experts in their own
particular elds and outstanding teachers.
With strong track records in research and
teaching, our faculty also remain intimately
close to business. Most are engaged in
cross-disciplinary research, either through
dual-subject appointments to INSEAD or
through the schools multi-faceted research
centres. Our innovative Knowledge website
showcases all the latest research from our
faculty including articles, white papers, videos
and podcasts. Please view
http://knowledge.insead.edu/home.cfm.
Unlike many schools, we make sure that our
own highly rated professors represent the
vast majority of the faculty on our General
Management Programmes. As a professional
body, INSEADs professors are a diverse
collection of great minds that think anything
but alike. Thats what makes the Transition
to General Management programme such a
great learning experience. But they all share
a deep understanding of business and a
commitment to helping you do it better.
The objective for all organisations is the
same, whether family-owned, non-proft,
publicly traded or state-owned, and that
objective is value creation.
Lets be clear about this there are no
other, equally valid, competing objectives!
Thats why value creation is at the centre
of the Transition to General Management
programme.
The programme itself creates value for
organisations, by helping participants to
see the big picture and to integrate new
perspectives. These new perspectives in turn
enable them to be more effective and higher-
performance managers. In the end thats
what the Transition to General Management
Programme is all about.
Kevin Kaiser (Canada)
Programme Director
Professor of Management Practice
This is the point in your career where the
rubber hits the road! As a teacher, that makes
the Transition to General Management
Programme very special. On the one hand, all
the participants are experiencing the same
transition to general management, so their
needs are very clear and theyre all open
to learning. On the other hand, theyre very
demanding and critical students, which is a
great challenge.
In the end, were only able to do an excellent
job because of the kind of people we attract.
Their needs are very immediate, but when we
meet up with them a year later, they all say
the same thing: the impact is lasting.
Michael Pich (USA)
Programme Director
Senior Afliate Professor of
Operations Management and
Entrepreneurship and Family
Enterprise
Other contributing faculty include
Jose-Luis Alvarez (Spain)
Adjunct Professor of Organisational Behaviour
Ben M. Bensaou (France)
Professor of Technology, Management and
Asian Business
Horacio Falco (USA, Brazil)
Afliate Professor of Decision Sciences
Anil Gaba (India)
Professor of Decision Sciences, The Orpar
Chaired Professor of Risk Management
Niall Lothian (UK)
Adjunct Professor of Accounting and Control
Eyal Maoz (Israel)
Adjunct Professor of Marketing
Erin Meyer (USA)
Adjunct Professor of Organisational Behaviour
Ilian Mihov (Bulgaria)
Professor of Economics and Dean of Research
Michael Pich (USA)
Senior Afliate Professor of Operations
Management and Entrepreneurship and Family
Enterprise
Subramanian Rangan (USA)
Professor of Strategy and Management
Hellmut Schtte (Germany)
Senior Afliate Professor of International
Management
Ludo Van der Heyden
Professor of Technology and Operations
Management
Academic Director of the INSEAD
Governance Initiative
Michael Witt (Germany)
Afliate Professor of Asian, Business and
Comparative Management
Breadth and depth are what characterises
Transition to General Management participants.
But one thing is sure: theyre all proven experts
in their own area of business. And now theyre
on the threshold of the next step up: a highly
successful general management career. Some
have already been promoted, while others are
about to make that big breakthrough. They also
tend to t the following prole.
Senior functional or technical managers about
to make the transition to general management
or recently appointed general managers
At least eight years management experience
with an outstanding track record in one or
more functional areas of business
If you t this prole, we encourage you
or your company to submit an application.
Its only by getting the right people on the
right programme that we can offer you the
right outcomes.
Participant prole
From participants to alumni
As well as becoming part of your own class
community, you will leave the Transition to
General Management programme as a full
member of the INSEAD alumni community.
Only graduates of our world-famous MBA,
Executive MBA and PhD programmes, together
with selected former Executive Education
participants, are eligible for this status.
This elite worldwide network consists of over
38,400 alumni in around 160 countries, many
with very active National Alumni Associations.
Alumni benet from lifelong networking and
professional development opportunities,
including regional events, refresher programmes
and reduced rates for all Executive Education.
Management application form, please visit:
http://executive.education.insead.edu/
transition_to_general_management/
*Some of our past participants
have included
General Manager IT & Supply Chain
Bunnings Group
Australia
Senior VP Patents & Trade Secrets
Solvay
Belgium
General Manager & COO
Plastiques Flexibulb
Canada
Finance Director
Vestas Wind Technology
China
Senior Director Business Development
Maersk Olie og Gas
Denmark
Senior VP Mergers & Acquisitions
France Telecom Orange Group
France
Marketing director and Vice President
Philips Electronics Hong Kong
Hong Kong
Chief Operating Ofcer
Citibank International
Italy
General Manager Asset Management Dpt
Property Management Division
Mitsui & Co
Japan
General Manager Cadbury Northern Europe
Cadbury Nederland
Netherlands
Field Service Director
Avon Products
Avon Beauty Products Company
Russia
Director
Philip Morris Philippines Manufacturing
Russia
Assistant Director
Public Utilities Board
Singapore
Vice President & Head Medical Affairs -
APAC Region Asia Pacic
Bayer Schering Pharma
Singapore
Head of Market and Operational Risk
Nedbank
South Africa
Operations Director
Barclays Retail Bank
UK
Assistant General Manager
CFO Country Board Delegate
Cycata Holding
Lebanon
Great opportunity to learn and refect
about my role in the organization and to
refect about the way we do business in
order to achieve sustainable proftable
growth.
General Manager
Supraplast
An executive education program
that nurtures your development both
at a professional and personal level
and encourages you to challenge and
develop your organisation based on value
management. You and your organisation
wont be the same as before!
Director Public Affairs & Comm
Johnson & Johnson Gmbh
This programme is really a
transformation process, from
knowledgeable functional manager to open
and curious general manager.
CEO
Jardine Lloyd Thompson
*Past participants of the former International Executive Programme.
36%
14%
22%
6%
5%
7%
5%
2%
3%
Region
*
Western Europe
Northern Europe
Asia Pacic
Eastern Europe
Africa
Southern Europe
Middle East
North America
South America
Function
*
Marketing & Sales
General Management
Technology
Management
Finance
Administration
& Human Resources
Other
Project Management
20%
34%

12%
16%

6%
9%
4% *Figures based on the International Executive Programme.
45%
37%
10%
8%

11%
6%
5%
3%
3%
5%
Industry
*
Services
Finance & Banking
Electrical & Engineering
Natural Resources
Pharmaceuticals
& Chemicals
Consumer Goods
Transport
Telecommunications
Heavy Industry
Other
Practical information
Programme Date Location Length Fee* Level
Transition to General
Management
Management
Bootcamp
M1: 112 October 2012
M2: 314 December 2012
M1: 1930 November 2012
M2: 21 January
1 February 2013
M1: 1829 March 2013
M2: 314 June 2013
M1: 617 May 2013
M2: 24 June5 July 2013
M1: 30 September
11 October 2013
M2: 213 December 2013
M1: 21 October
1 November 2013
M2: 27 January
7 February 2014
48 February 2013
Fontainebleau
Fontainebleau
Fontainebleau
Abu Dhabi
Fontainebleau
Fontainebleau
Fontainebleau
Singapore
Fontainebleau
Fontainebleau
Fontainebleau

Abu Dhabi
Fontainebleau
2 x 2 weeks
modular
4,5 days
27,500
5,000
New General Manager
Senior Functional
Manager
Cancellation policy
Cancellation charges are as follows:
45 to 30 days notice: 25% of the tuition fee
29 to 8 days notice: 50% of the tuition fee
within 7 days of start date:
100% of the tuition fee
* Fee subject to change. For programmes delivered in France,
VAT (19.6%) to be added for companies based in France, individual
purchasers from the EU and for European companies where no VAT
number is supplied. For programmes delivered in Singapore, GST
(7%) to be added for Singapore-registered companies.
Application Process
Acceptance to this programme is not automatic
but subject to the review of the Admissions
Committee.
We recommend that you submit your completed
application form at least 6 weeks prior to
programme commencement or preferably earlier.
Should it not be possible for you to apply at least
6 weeks in advance, please contact Janet Burdillat
who can let you know if a later submission is still
possible. Places are conrmed on a rst-come-
rst-served basis, taking into consideration the
applicants level, objectives and the diversity of
the class. The Admissions Committee will review
your application and advise you on the outcome
as soon as possible.
Tuition fees*
A tuition fee of 27,500* is billed after
acceptance, two to three months before the
programme, and must be settled before the
programme begins. Instruction, teaching
materials, books, refreshments during breaks,
lunches on working days and opening and
closing dinners are covered by this fee.
Weekday lunches are served in the campuss
cafeteria-style restaurant, which has choices
for all tastes and dietary requirements.
Accommodation
The tuition fee doesnt cover accommodation.
This is reserved by INSEAD on your behalf. The
approximate cost of on-campus accommodation
in Fontainebleau is 850 per week, in Singapore
S$1400 per week and in Abu Dhabi AED 6,300
per week. Accommodation charges should be
settled at the end of the programme.
Any Questions?
INSEAD has expert programme advisers, who
are there to support Transition to General
Management candidates and participants.
Here are some of the questions that were most
frequently asked. But if you have any further
queries about the programme, how it ts with
your needs or how the selection process works,
were here to help. Do get in touch using the
contact details below.
INSEAD Europe Campus
Janet Burdillat
Programme Advisor,
Open-enrolment Programmes
Executive Education
Boulevard de Constance
77305 Fontainebleau Cedex, France
Tel: +33 (0)1 60 72 42 03
Fax: +33 (0)1 60 74 55 13
Email: [email protected]
Alternatively you can use the following contacts
for more general enquiries.
INSEAD Asia Campus
Meow Kim Ong
Tel: +65 6799 5405
Fax: +65 6799 5299
INSEAD Abu Dhabi Campus
Adey Zaghab
Tel: +971 2 651 53 41
Fax: +971 2 446 03 03
What is the difference between the former
International Executive Programme and
Transition to General Management?
The Transition to General Management
programme builds on the success of the
former International Executive Programme.
It will be held over a duration of four weeks
with an optional fth week follow-up module.
It will continue to deliver the high-impact,
and relevant, content and concepts of the
International Executive Programme,
in a more concise and focused manner.
Can I choose to participate
in more than one location?
Recognising the needs and diverse locations
of many senior executives, the Transition to
General Management programme allows
participants to complete their two modules of
two weeks in France and either of INSEADs
campuses in Singapore and Abu Dhabi.
Why should I choose INSEAD
above other business schools?
We think our diversity is our distinguishing
feature. INSEAD is probably the only school
where youll nd 30 nationalities in the same class.
And its certainly the only school where no single
one of those 30 nationalities will predominate.
Having said that, our faculty are among the best
(and most diverse) in the world too!
Why is diversity so important?
The obvious answer is that business is more
international than ever before. But its the
subtle answer thats much more powerful.
With so many different national and cultural
perspectives to learn from, you really will start
to see things differently. By challenging your
old assumptions, youll become aware of new
possibilities and start to understand how very
different people think.
Four weeks seems like a big commitment
can I afford so much time away?
In fact, you need four weeks to gain the distance
for reection on your work and yourself. We
also need that time to cover the ambitious
curriculum. More importantly you need four
weeks to go through the uniquely INSEAD
process of unlearning and then relearning
about business from an entirely different angle.
Remember that the modular version offers a
little more exibility if desired. The programme
runs four times a year to accommodate even to
the most hectic schedule.
Why should I do a General Management
Programme?
INSEADs world-class, comprehensive business
leadership General Management Programmes
will equip you with the skills, knowledge and
the condence to achieve a successful transition
on your journey to becoming a great business
leader. Created and delivered by some of
the worlds best faculty, each one of these
programmes will challenge assumptions and
enhance leadership skills, delivering a broader
vision to both you and your organisation.
Depending on your level and experience, we
offer the Advanced Management Programme,
Transition to General Management,
Management Acceleration Programme and the
Asian International Executive Programme
How do I know that this General
Management programme is right for me?
Its all about the amount of experience you have.
And the stage youre at in your career. Transition
to General Management participants generally
have extensive management experience (eight
to ten years), and are making the transition from
functional into General Management.
If youd like to compare the Transition to
General Management programme with the
other general management options, take a
look at our easy-to-use table. We also strongly
encourage you to get in touch with Janet
Burdillat to discuss the various options in
relation to your specic needs and abilities.
Management application form, please visit:
http://executive.education.insead.edu/
transition_to_general_management/
Senior executives such as CEOs,
CFOs, COOs and heads of
product divisions, geographical
regions and other major
business units
An average of twelve years
management experience, with
at least ve years in a general
management position with
signicant P&L and cross-
functional responsibilities
Senior functional or technical
managers about to make
the transition to general
management or recently
appointed general managers
At least eight years
management experience with
an outstanding track record in
one or more functional areas of
business
Emerging leaders early in their
careers as managers, or high-
value individual contributors
close to gaining management
responsibilities
Those with potential for future
senior general management
roles, typically graduates
with at least ve years work
experience in a position with
some operating, corporate or
management responsibility
Executives with at least eight
years management experience,
or newly appointed general
managers
Typically participants already
work in Asia (or are preparing
to) or have responsibilities that
are specic to the region
Structured reection by
participants into how they
exercise judgement
Coaching and feedback to
go beyond the science of
management to the craft of
being a senior leader
Focus on the objective functions
of senior leaders as dened by
diverse stakeholders, and the
constraints and opportunities
offered by the external
environment
Organisational levers that
leaders use to achieve goals and
how they become more effective
in achieving these goals through
a deeper understanding of
themselves
In-depth examination of the
foundations of business, to
reinforce expertise in leading
the value-generation process for
successful transition to general
management
Self-awareness and leadership
style is developed within a
unique group of peers from
other cultures, industries and
backgrounds
Using rigorous frameworks and
tools, participants learn how to
make effective decisions that
create signicant value
Optional fth-week business
simulation that integrates past
experience, new-found skills
and knowledge into a global
perspective
Fundamental business
principles and skills necessary
for a thorough foundation
in general management, to
develop a deeper and broader
level of competence in key
functional disciplines
Conceptual frameworks and
reective learning processes,
to develop the knowledge,
awareness and abilities to
exercise leadership in and
across teams
A broader perspective of the
business and the connection
of everything learned on the
programme to achieving a value
creating perspective
Understanding of the principles
and context for general
management and value creation
through thorough investigation
of: strategy; nance and
management accounting; crisis
and consumption
The fundamentals of efcient
management in a changing
world, including judgement and
decision making, and marketing,
set within an Asian context
Practical advice on how to
turn global strategy into Asian
solutions
Gain insights that challenge
your assumptions
Develop greater condence
by testing your assumptions and
making them more robust
Actionable knowledge
harnessing the knowledge you
already have into workable
action plans
More effective decision making
at a general management level
and enhanced leadership skills,
giving you increased condence
and managerial impact
Develop a keen understanding
of how to manage for value
(using the INSEAD-developed
Blue Line Management
concept)
Integrate your knowledge and
skills in a programme format
that matches your busy
schedule
Become a more condent
manager ready for new
responsibilities, with new
knowledge, skills and self-
awareness
Focus on creating value and
providing leadership to become
a more effective manager
Return to the ofce ready to
make an immediate impact
with a fresh perspective
encompassing the bigger
business picture and a longer-
term view
Greater insight into business
fundamentals and condence
to lead across functions and
geographical borders, to meet
the new challenges of senior
management
Acquire a new approach to
strategy, processes and up-
to-date business models in an
Asian context
Framework and theories plus
panel discussions focusing on
current issues faced by Asian
countries
4 weeks + 1 week Optional
Capstone Module
2x2 weeks modular (optional 5
th

week integrated business
simulation module)
3 weeks or 2 weeks + 1week 2 weeks
Fontainebleau + Singapore Fontainebleau + Fontainebleau
Fontainebleau + Singapore
Fontainebleau + Abu Dhabi
Fontainebleau
Singapore + Fontainebleau
Singapore
Advanced Management
Programme
Management
Management Acceleration
Programme
Asian International
Executive Programme
P
a
r
t
i
c
i
p
a
n
t

p
r
o
f
i
l
e
P
r
o
g
r
a
m
m
e

c
o
n
t
e
n
t
K
e
y

b
e
n
e
f
i
t
s
L
e
n
g
t
h
L
o
c
a
t
i
o
n
Comparison grid
INSEAD Europe Campus
Boulevard de Constance
77305 Fontainebleau Cedex, France
Tel: +33 (0)1 60 72 42 90
Fax: +33 (0)1 60 74 55 13
INSEAD Asia Campus
1 Ayer Rajah Avenue
Singapore 138676
Tel: +65 6799 5288
Fax: +65 6799 5299
INSEAD Abu Dhabi Campus
Muroor Road Street N4, P.O Box 48049
Abu Dhabi, United Arab Emirates
Tel: +971 2 651 52 00
Fax: +971 2 443 94 61
http://executive.education.insead.edu

TGM PDF

Uploaded by

Copyright:

Available Formats

TGM PDF

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

TGM PDF

Uploaded by

Copyright:

Available Formats

Expand your horizon. Make an impact.

You might also like