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Brand Guidelines CheatSheet

The document provides recommendations for setting up brand guideline folders and the key items to include in each folder. It recommends 9 core folders: Brand Guidelines, Color Palette, Fonts, Logos, Infographics, Screenshots, Products, Social Media, and Executive Team. Each folder section lists example items that should be included to create a comprehensive set of brand guidelines. Setting up these standardized folders makes it easy to organize brand assets and share guidelines with team members to ensure brand consistency.

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Gifte 77
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442 views1 page

Brand Guidelines CheatSheet

The document provides recommendations for setting up brand guideline folders and the key items to include in each folder. It recommends 9 core folders: Brand Guidelines, Color Palette, Fonts, Logos, Infographics, Screenshots, Products, Social Media, and Executive Team. Each folder section lists example items that should be included to create a comprehensive set of brand guidelines. Setting up these standardized folders makes it easy to organize brand assets and share guidelines with team members to ensure brand consistency.

Uploaded by

Gifte 77
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Brand Guidelines Cheat Sheet

A tight set of brand guidelines is essential for usabil-


ity, accessibility, message clarity, and reputation.
Guidelines offer a foundation to create consistency
across websites, apps and any services or products
under your brand offering for users to identify with.
Brand Guidelines - Recommended Folders
Here are our recommendations for the 9 most important folders required when
setting up brand guidelines. To make your setup even easier, weve already set
your account up with all 9 folders, plus a Getting Started guide with a brief in-
troductory video, and this cheat sheet to get you started.
In each of the folders, youll see we added a few sample fles. Just replace
these samples with your actual fles, and your brand guidelines will be ready to
share with your team in no time!
Brand Guidelines Folder
Brand identity - corporate materials
Brand identity - websites and apps (mobile
devices and tablets)
Color Palette Folder
Primary color palette
Secondary color palette
Photo or illustration style
Provide Pantone (PMS), RGB, HEX, and CMYK
equivalents of the colors in your color pal-
ette for varied uses.
Fonts Folder
Typography style
Corporate typefaces
Supporting elements
Include typeface size, line height, etc.
Be sure to specify fonts that can be used in
header vs. body text, online, offine, and so on.
Logos Folder
Primary logo
Horizontal and vertical representations of
your logo with and without tagline-as needed
Secondary and supporting logos (e.g.black/
white logo, transparent logo)
Varying logo sizes (Color: preferred and vari-
ations; positive, reverse, 4-color, 1-color)
Product names/logos where applicable
Acceptable logo sizes and variations sizes
Square version of the logo (if original logo
is not square)
Infographics Folder
Process fow
Step by step instructions
Statistical analysis told in images
Screenshots Folder
Screenshots
Site design and interface
App design and interface
Web page templates
Content style and administration
Products Folder
Quality images
Multiple product images
How the product can be used
Social Media Folder
Social icons - web and app style
Twitter profle back ground
Facebook background
Other social media profles
Executive Team Folder
Add images, names and titles of company lead-
ers such as:
CEO
CFO
CTO
CMO
Creating your own folders
Enter the folder description -
e.g. Upload your templates
here
Optionally, add a thumbnail to
help identify the folder
Be sure to click Save at the bot-
tom!
And thats all you need to get
started. Be sure to share with
your entire team to ensure on-
going brand identity and consis-
tency.
Yours,
The Filecamp team
Any questions? Check out our
Support center or email us.
Here is a checklist of items you should consider adding to each of the folders:
If you need to add a few more
folders to your brand guide-
lines, such as a Template or
a Press Kit folder, just click
Add a New Folder at the
lower left hand corner of the
page.
The Edit:Folder screen ap-
pears.
Enter the folder name - e.g.
Templates

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