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    Media & Marketing Professional: Kristina Dudarevitch

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    Kristina Dudarevitch is a results-oriented marketing and media professional with extensive experience in integrated online, social media, print, and event marketing. She has a proven track record of exceeding budget goals and expanding existing client businesses. She is proficient in strategic planning, business development, and relationship building with clients and colleagues at all levels. Her experience includes roles managing online sales, media planning and consulting, and growing revenue and client accounts in publishing.

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    Media & Marketing Professional: Kristina Dudarevitch

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    Kristina Dudarevitch is a results-oriented marketing and media professional with extensive experience in integrated online, social media, print, and event marketing. She has a proven track record of exceeding budget goals and expanding existing client businesses. She is proficient in strategic planning, business development, and relationship building with clients and colleagues at all levels. Her experience includes roles managing online sales, media planning and consulting, and growing revenue and client accounts in publishing.

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    Kristina Dudarevitch is a results-oriented marketing and media professional with extensive experience in integrated online, social media, print, and event marketing. She has a proven track record of exceeding budget goals and expanding existing client businesses. She is proficient in strategic planning, business development, and relationship building with clients and colleagues at all levels. Her experience includes roles managing online sales, media planning and consulting, and growing revenue and client accounts in publishing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    30 views3 pages

    Media & Marketing Professional: Kristina Dudarevitch

    Uploaded by

    api-26124637
    Kristina Dudarevitch is a results-oriented marketing and media professional with extensive experience in integrated online, social media, print, and event marketing. She has a proven track record of exceeding budget goals and expanding existing client businesses. She is proficient in strategic planning, business development, and relationship building with clients and colleagues at all levels. Her experience includes roles managing online sales, media planning and consulting, and growing revenue and client accounts in publishing.

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    of 3

    Kristina Dudarevitch

    Cell 646-842-0799
    [email protected]

    MEDIA & MARKETING PROFESSIONAL


    Results-oriented marketing, advertising and sales professional with extensive expertise in
    integrated media which includes online, social media, print and events. Proven success in
    exceeding budgeting goals which resulted in the expansion of existing client business. Proficient
    in the development of new business. Extensive knowledge of integrated marketing programs that
    deliver quantifiable ROI including branding and awareness, lead-generation and out-of-box
    programs. In-depth knowledge of online industry including social media and Media 2.0. Strong
    interpersonal and relationship building skills with colleagues and clients including all levels of
    management; C-Level, VP Marketing, Marketing Directors and Managers. Strong interpersonal and
    relationship building skills with all levels of agency personnel including Group Supervisors, Media
    Supervisors, Media Planners and Assistant Media Planners. Proficient in strategic planning, CRM,
    marketing and sales, online, writing, presentation skills and business development.
    EXPERIENCE
    Media Planning Consultant - NY, NY 2008 - Ongoing as Needed
    ● Media Consultant for LoBo Ads, a full service agency in Long Island/ Consulted on various
    media planning assignments. Responsibilities include research, write-up of presentation,
    recommendation of media, rate negotiation and meeting with representatives from
    various media. Involved in all media plan recommendations including magazine, newspaper and
    online.
    ● Consulted on new business presentations including the gathering of research, the organization
    of client presentations and the recommendations of all media.

    Online Regional Sales Manager, Vendome Media Group Media Group,


    NY, NY 2008 - 2008
    ● Responsible for the redesign and repositioning of Vendome Media healthcare sites to
    accomplish realignment goal of 60%/40% billing print/and online from 80%/20% print and online.
    ● Created and presented business plan on parameters to increase traffic and revenue including
    SEO options as well as introduction of new online programs to meet new billing goals.
    ● Acted as the online evangelist for publishers and sales representatives for all online initiatives.
    ● Strategize, present and meet with agency and client prospects to introduce online programs.
    Agency prospects included Ogilvy, McCann, PHD, Lowe Group, Initiative Group, OMD and Zenith
    Media.

    Online Regional Sales Manager, CIO.com, CSO.com NY, NY 2006 - 2007


    ● Strategic planning, brand development and online execution for top-line technology accounts
    including CA, IBM, Unisys, AT&T, Avaya, HP, EDS and BMC. These programs served to increase
    client branding and awareness and increase
    lead-generation.
    ● Strategic planning, brand development and online execution for top-line agencies including
    Ogilvy, Mindshare, OMD, Zenith, Universal McCann, PHD, Lowe Group, Initiative Media, JWT and
    PJA.
    ● Implemented out-of-box solution for HP Blade Servers campaign that increased awareness of
    HP’s reputation as a leading green company.

    District Manager/Account Manager, CMP Media, New York, NY 2004 -


    2006
    District Manager - InformationWeek and Optimize
    ● Grew an East Coast territory to 25% over budget through the development and
    implementation of marketing platforms
    including print, online, research, custom publishing, face-to-face and events.
    ● Strategic accounts worked on included CA, Xerox, Canon, Intel, SAP, Kodak and IBM.

    Account Manager, Dempa Publications, New York, NY 2004 - 2004


    ● Responsible for the growth and maintenance of major consumer electronics accounts including
    Sony, Samsung, Panasonic and Toshiba
    ● Involvement in prospecting and development of new business accounts.

    Consultant Business Development, Hearst Publications, New York, NY


    2002 - 2003
    ● Strategized on the prospecting and development of non-endemic business which included
    spirits, financial and credit card and high-end car companies.

    Account Director/Account Executive, CMP Media, New York, NY1997 -


    2001
    Account Manager/VIN 2000 - 2001
    ● Increased revenue in territory to 35% over budgeted goal of $1.200,000 through
    recommendation and implementation of fully integrated media programs.
    ● Created and implemented marketing strategy to launch new publication, Advanced Trading
    which resulted in additional revenue of $200,000 in territory, a 40% increase over
    projected sales goal. The increase in revenue was key in increasing frequency of
    publication from 4 to 8 times the following year.

    Account Director - InfomationWeek, InternetWeek and Network


    Computing 1999 - 2000
    ● Prospecting and development of Southeast Territory which resulted in territory growth of 30%
    over goal of $10 ,000,000 in billing through recommendation and implementation of fully
    integrated marketing programs.
    ● The increase in territory revenue resulted in year-end sales honors.

    Account Executive - InternetWeek Marketplace 1997-1999


    ● Instrumental in the growth of a nonexistent ($0 billing) West Coast territory to over $1.250,000
    in billings. This resulted in a 100% increase in billings in first year working on territory.
    ● Involved in the subsequent growth and maintenance of West Coast territory that resulted in
    year over year billing increase of 20% over goal per year.
    ● Hands on involvement in the repositioning of Communications Week to Internet Week. The
    repositioning of publication was due to changes in technology industry from a client server
    base to internet base.
    ● Increased billing and continued growth of territory accounts resulted in sales person of the
    year honors.

    Senior Media Planner/Buyer, Billing Manager, CTA, Garden City, NY 1986


    - 1997
    ● Senior Media Planer/Buyer - 1992 - 1997
    ● Billing Manager - 1986 - 1992

    Administrative Assistant/Supervisor Client Accounting, Y&R, NY, NY


    1981 - 1986
    ● Supervisor Client Accounting - 1982 - 1986
    ● Administrative Assistant - 1981 - 1982

    EDUCATION
    ● Liberal Arts, Hunter College, New York, NY (completed 60 credits)

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