The Profile of Company Mounthill Realty Private Limited

Company background:-
We build homes. We build work places. We build landmarks. We create spaces where you'd
love to spend time. In short, we're Absolute Realty. Incepted in 2009; we Mounthill Realty Pvt.
Ltd are a vibrant and dynamic real estate development company. Our flagship business being
that of construction, our interests in the industry expand across the residential, commercial,
retail, lifestyle and hospitality sectors. To Bring Love, Peace & Happiness in the entire world, by
building quality houses & delivering them to the society.
Formation of company:-
The Name of Company is Mounthill Realty Private Limited. The Registered office of the
company is situated in the state of west Bengal. The company incorporated under the
company ACT 1956 the date is twenty first day of April Two Thousand Nine and the company is
Private Limited. The main objects of the company to carry on business of builders, Developers,
landscapers, Designers, Contractor, Decorators, Consultants, Engineers for residential and
commercials complexes and flats SEZ, IT Parks, Highways, Bridges, Dams and Canals and all
other civil and structural works and to act as real estate agent, consultants, brokers, dealers,
purchaser, seller, lease or advertise and to do all such acts and things associated with real
business in all its forms and design.
Vision & Mission: -
To build houses for all class and bring Love, Peace & Happiness.
Main founders of company:-
The Company Mounthill Realty Private Limited, many contribution of:

Hemont Sikaria (MBA Finance) Founder & Director
Srikant Sikaria (CFA & MS Finance) Founder & Director

Core Team of the company:-
Arup Chakraborty (BE Civil) Sr. VP Project Management
Ashok Shah (CA & CS) Finance Head
Hare Krishna Agarwal (CA & CS) Accounts Head
Atanu Ghosh VP Operation & CRM
Sachin Agarwal (CA & CS) VP Investors Relations
Rajat Ginodia VP INVESTORS RELATIONS
Jyoti Somani (MBA Marketing) Business Co-ordinator
Group turnover:-

The Company Mounthill Realty Private Limited has many group companies. The Group Turnover
of the company is Rs. 7,893 Lakhs

Completed projects:-
The Completed Projects details of our Company are as follows:-

1) Bellagio Projects Private Limited
2) Breeze Realty
3) Sonertori Projects
On-going projects:-
The ongoing projects details as on date are as follows:-
1) Mounthill Realty Private Limited Fussion Project
2) Mounthill Realty Private Limited- Essence Project
3) Bellagio LVL KXT
4) Chitrahill North Grand
5) Mounthill Fussion Courtyard
6) Mounthill Essence Phase II





Forthcoming projects:-
The details of forthcoming projects are given below:-
1) The Rain Forest
2) The Fussion World
3) The Pyramid
4) Shantineer
Recent Awards: -
1) Best Brochure Category By CREDAI Bengal in 2014 (Validated by CRISIL)
2) Best Product Design Category By CREDAI Bengal in 2014 (Validated by CREDAI)
3) Excellence in CSR initiative By WCRC New Delhi in 2013 (Validated by E&Y)
4) Young Achiever in Real Estate By WCRC New Delhi in 2013 (Validated by E&Y)
5) Indias Most Promising Brand By WCRC London in 2014 (Validated by E&Y, KPMG)
6) Young Entreprenuer in Real Estate Asia By WCRC London in 2014 (Validated by
E&Y, KPMG)
GROUP COMPANY DETAILS
As the Company is involved in Real Estate and Payment is received from the customers in instalments based on the
stage/progress of construction. The same is reflected in the Books of Accounts as Advances from Customers as per
the accounting guidelines. For our profile purpose, the same has been considered as Turnover.
Sl.
No.
Formed
in Year
Project
Named
Turnover/Receipt
from Customers
during FY 2010-
11(Amount in Lakhs)
Turnover/Receipt
from Customers
during FY 2011-
12(Amount in Lakhs)
Turnover/Receipt
from Customers
during FY 2012-
13(Amount in Lakhs)
Turnover/Receipt
from Customers
during FY 2013-
14(Provisional)
(Amount in Lakhs)
1
21-Apr-
09
Mounthill
Realty Private
Limited
- 130 1,200 2,597
2
15-Oct-
11
Mounthill
Projects
Private
Limited
- 0 0 114
3
15-Oct-
11
Mounthill
Estates
Private
Limited
- 0 0 0
4
03-Aug-
11
Breeze Realty - 22 212 334
5
03-Aug-
11
Chitrahill
Realty
- 337 769 1,448
6
04-Mar-
10
SM Projects 192 810 857 183
7
01-Dec-
10
Sonertori
Projects
80 935 943 410
8
03-May-
13
Bellagio
Projects
Private
Limited
- - - 1,000
9
11-Apr-
09
MKHS
Housing LLP
- - - 1,700
10 2008
Shree Shyam
International
457 516 359 107
Year Wise Turnover/Receipt From
Customer
729 2750 4340 7893



PROJECT DETAILS
1.0 EXECUTIVE SUMMARY
1.1 Idea
1.2 Products & Services
1.3 Target Industry / Market & Customer
1.4 Mission Statement
1.5 Objectives
1.6 Investment & Returns
1.7 Management Team
1.1.1 IDEA:
MountHill plans to go all India operations with its vision Home for all, basically following four route of real estate
success mantra.
a) Signing & Executing Large Joint Venture Projects
b) Partnering with existing developers
c) Purchase Lands & Develop
d) Signing & Executing Large Joint Development Projects
2.2 Products & Services:
MountHill provides the location & atmosphere for ideal homes for cateagories of population HNI, MIG, LIG &
Corporates. MountHill offers its customers the finest customised & non-customised homes to suit demand
requirements.
1.1.2 Target Industry / Market & Customer
The business targets the organized Residential, Retail & Lifestyle property Industry and intends to occupy a space of its own in
the Real Estate segment.

The customers would be in the age group of 24-65 predominantly. The ideal customer would be urban, educated, having an
annual income over Rs. 6 lakhs per annum and seeking living & lifestyle experiences.

It is by design that this business targets the fastest growing segment in the industry as well as the largest section of the
population, which too is expected to grow in the years to come. Added to this is the change in the behavior of the average
Indian consumer, who has become more pleasure seeking and richer thanks to a growing economy.


1.5 Objectives
We have already achieved the level of self sustainablity, now the company is looking for umbrella funding for super-fluous
growth.Cater to at least an average of 1000 customers a year per state in the first year & increase in 100% every year for next five
years. Improve efficiency constantly to ensure the best service, exceeding customer expectations from the time they approach
the company and until well after they enjoy living experience with our products.

1.6 Investment & Returns
The initial investment will be USD 500 Mn which is for acquisition of projects on Joint Venture, Joint Development, Purchase of
Land, & Partnerships also the fund would be used for office operations, R&D, initial promos, inventory, working capital and initial
expenses.
The Source of funds would be a mix of Debt and Equity. For the Equity component, we are targeting Private Equity players,
Venture Capitalists and our Strategic Partners.
We are targeting returns of 24% p.a. for equity holders and we would be able to raise debt at 12% p.a. The exit option would be
available in 5 years for the equity investors.






No. Project Name Total sqft Started in Year
Completed In
Year
Completed
till
March 14 (in %)
Will Complete by
Sold
till
March
%)
1 Bellagio Projects Pvt Ltd. 1,25,000 Sqft. 2010 2014 NA NA 95%
2 Breeze Realty 50,000 Sqft 2012 2014 95% Dec'2014 90%
3 Sonertori Projects 2,15,000 Sqft 2010 2014 85% Dec'2015 95%
4 Mounthill Fussion 2,20,000 sqft 2013 NA 25% June'2016 60%
5 Mounthill Essence 2,90,000 sqft 2012 NA 70% June'2016 75%
6 Bellagio LVL NXT 2,50,000 sqft 2014 NA 15% April'2017 30%
7 North Grande 9,20,000 sqft 2014 NA 10% Dec'2017 50%
8 Ml Fussion Courtyard 2,10,000 sqft 2014 NA 10% Dec'2017 5%
9 Pather panchali 2,14,433 sqft
2013
NA 25% Dec'2016 80%
10 The Rainforest 26,54,560 sqft
2014
NA 3% Dec'2018 10%
11 The Fussion World 6,12,540 sqft
2014
NA 3% Dec'2017 0%
12 The Pyramid 17,20,840 sqft
2014
NA 3% Dec'2018 0%
13 Shantineer 32,10,400 sqft
2014
NA 1% Dec'2019 0%


1.7 Management Team
Recognizing the importance of human capital, MountHill has assembled a strong management team. The experience among
our team members includes:-
Arup Chakraborty (BE Civil) Sr. VP Project Management
Ashok Shah (CA & CS) Finance Head
Hare Krishna Agarwal (CA & CS) Accounts Head
Atanu Ghosh VP Operation & CRM
Sachin Agarwal (CA) VP Investors Relations
Rajat Ginodia VP Investors Relations
Jyoti Somani (MBA Marketing) Business Co-ordinator


1.8. USP of the Company
MountHill is the only real estate company in India which is following 100% outsourcing model for level of Excellency, it has known from
experience that by outsourcing company can scale up at any level of operations & also get its desired level of performance.
In case you are interested let us know for a detailed presentation on the below mentioned points:
2.0 THE ENTREPRENEUR TEAM
2.1 Core Entrepreneur
2.2 Genesis of the Project Idea
2.3 Management Team
2.4 Advisory Team

3.0 COMPANY DESCRIPTION
3.1 Mission
3.2 Organization Chart
3.3 Location & Geographic Information

4.0 PRODUCTS / SERVICES
4.1 Customer Pain Points
4.2 Latent / Unmet Needs
4.3 Our Solution
4.4 Our Concept
4.5 Asset Utilization

5.0 THE TARGET MARKET
5.1 Market Size
5.2 Market Analysis Summary
5.3 Market Segmentation

6.0 THE INDUSTRY ANALYSIS
6.1 The Growth of the Organised Retail Sector in India
6.2 The Indian mall Scene

7.0 ANALYSIS OF COMPETITION
7.1 Key Differentiators
7.2 Barriers to Entry
7.3 Possible Future Competition
7.4 Our Position vis--vis Competition

8.0 MARKETING & SALES STRATEGY
8.1 Marketing Plan (7Ps)
8.2 Sales Force and Structure
8.3 Strategic Partnerships

9.0 OPERATIONS
9.1 Objectives of Operational Plan
9.2 Operations (Flow Chart)
9.3 Value Added at each Step

10.0 THE FINANCIAL PLAN
10.1 Assumptions
10.2 Sensitivity Analysis

11.0 RISK EVALUATION
11.1 Market & Competition Risks
11.2 Technology Risks
11.3 Regulatory Risks
11.4 Financial Risks
11.5 Management Risks

12.0 GROWTH & EXIT PLANS
12.1 Companys Long Term Goals
12.2 Growth Strategies
12.3 Exit Plans