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Primary Research Analysis

The primary research conducted was a questionnaire given to students aged 14-18 to inform the creation of a college magazine. It found that 70% of respondents were most drawn to magazine covers featuring people. When asked about music magazine preferences, 40% preferred magazines about music and 17% specified Kerrang! magazine. Most respondents wanted student advice (35%), a campus map (25%), and upcoming events (20%) included in the magazine. The most listened to music genres were rock (40%) and chart music (20%). Most respondents attend gigs or festivals 1-2 times per year. Big tickets to a local venue were the most appealing prize for a magazine competition at 40%.

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111 views5 pages

Primary Research Analysis

The primary research conducted was a questionnaire given to students aged 14-18 to inform the creation of a college magazine. It found that 70% of respondents were most drawn to magazine covers featuring people. When asked about music magazine preferences, 40% preferred magazines about music and 17% specified Kerrang! magazine. Most respondents wanted student advice (35%), a campus map (25%), and upcoming events (20%) included in the magazine. The most listened to music genres were rock (40%) and chart music (20%). Most respondents attend gigs or festivals 1-2 times per year. Big tickets to a local venue were the most appealing prize for a magazine competition at 40%.

Uploaded by

bhoven2nrb
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Primary research analysis

The primary research I conducted was in the form of a questionnaire, this gave the
opportunity to include questions that would provide a balance of quantitative and
qualitative data.
All participants were in the age range group of 14-1 years old, with a !"#!" ratio of
male to female participants, as this will be the targeted audience of a college
maga$ine.
70%
20%
10%
Sort of image that draws attention to a front cover
People
Animals
Other
Row 4
This pie chart illustrates the percentage of the samples response to the third
question %&hat sort of image draws your attention to a maga$ine front cover' (.g.
)ars, people, animals etc*+ ,"- of people as.ed said that an image of a person, or
group of people drew their attention to a maga$ine front cover. /nly 0"- of people
said that images of animals drew their attention to a maga$ine, leaving the remaining
1"- to the group entitled %/ther+. The %/ther+ group was labelled as such because
the answer was unspecified#unsure. This would suggest that the most effective to
use for my college maga$ine front cover will be a person or group of people.
60%
40%
Magazine Type
Music
Fashion
Row 3
Row 4
8%
17%
Speci!c m"sic magazine
Kerrang!
VIBE
Row 3
Row 4
&hen as.ed %4. Is there a specific maga$ine that you buy frequently' If so, please
state.+ 4"- stated an frequent purchase in fashion maga$ines but gave no specifics,
while the remaining 1"- all frequently purchase music maga$ines. &ithin this, 2-
said that they frequently bought 3errang4 5aga$ine, the remaining 1,- frequently
bought 6I7( music maga$ine. This would suggest that similar layouts, images, te8ts,
fonts and colours would produce a better response in a maga$ine than a fashion
maga$ine layout. so to optimi$e sales, the maga$ine should be laid out in a music
maga$ine format.
tu!ent A!"ice On#site locations $Map% E"ents Row 4
&
'
(
3
4
)
*
+
,
-
.um/er o0 people that woul! want these topics in a college maga1ine
.um/er o0 people that woul! want these topics in a college maga1ine
In response to %!. &hat information would you loo. for in a college maga$ine'+
participants were allowed to give multiple answers. ,"- wanted to see student
advice in a college maga$ine, meaning 2"- did not feel it would be a helpful#useful
contribution to them. !"- said that the inclusion of on-site locations to a college in
the form of a map would be e8pected or hoped for in a college maga$ine, suggesting
that these participants may be newer students still trying to find their way around.
"- of participants said that they would be interested to see upcoming events in and
around the college, suggesting that it may be a unique selling point for my college
maga$ine if it were to be included.
40%
20%
0%
10%
#referred m"sic genre
Roc2
R3B
4hart
Metal
This pie chart clearly illustrates the percentage of participants that listen to different
music genres. &hen as.ed %1. &hat music genre do you listen to#li.e most'+ the
predominant preferred music genre was 9oc., showing 4"- of participants saying
that it is their preferred music genre. In a close second was )hart music, this might
suggest a more casual music listener or someone that listens to the radio chart
music. :ollowed closely by 9;7 at 0"-. <astly, metal music, which would suggest
that they are what would be the niche mar.et for a maga$ine. =owever, I wish to
ma.e my college maga$ine as successful as possible so I will not be targeting this
niche mar.et.
0%
20%
40%
10%
$re%"ency of m"sic festiva&'gig attendance (#er year)
.e"er5
' a 6ear
'#4 a 6ear
4#, a 6ear
70%
0%
*o yo" go to gigs'festiva&s
7es
.o
Row 3
Row 4
The pie chart to the right shows the percentage of people that do attend music
festivals and gigs. 2"- do not attend them, suggesting that music is not their main
interest, which may indicate further research is needed into their interests to fully
optimise the properties of the maga$ine.
+iveaway prize
8ig 9ic2ets $:EA%
Ama1on 8i0t 4ar!
;'& shop gi0t car!
;'& on#site cre!it
The final question, relating to in-maga$ine competitions as.ed %. &hat would
appeal to you most in a college maga$ine competition#giveaway' >lease tic..+
?howed a range of opinions. =owever, the ma@ority, being only 4"- said that Aig
Tic.ets to the B(A venue would appeal to them most. <eaving the 2 remaining voted
for answers relatively close. C1" gift card to a shop of the winners choice came a
close second at 2"-, C1" credit for use on-site at college in third at 0"- and
20%
40%
0%
Ama$on gift card at 1"-. This collection of results and the little difference between
each item would suggest that a variety of giveaway pri$es could be offered.

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