Now the company starts a new page how the Google Search Works.

It explains the way of search queries

that takes place behind the scene. The program works in seconds is released.
The search flows in 3 parts from Crawling and Indexing as the first part, which searches about 30 trillion
WebPages. It starts crawling from page to page to sort the contents and other factors by the user. This
tracking information will be indexed for the future needs.
The second part is Algorithms, in which the Programs and formulas are working to result in best possible
solutions for the user search. The documents are analyzed from the index and the rank will be provided
for the search results using about 200 factors. The results will be in variety of forms. All this happens
1/8
th
of a second.
The final is the . It fights for
spam for 24/7 to add the value of the result. If spam is found it will be removed automatically. The
documents will be examined and the action will be manually taken. In some cases the notification is
done to website owners and site owners can fix their issues.

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answers-in-animations/

How do search engines work?
Search engines present two types of listings to users organic, natural
search results and paid search or pay-per-click (PPC) listings illustrated
with the annotated screenshot below:

The sites listed in each of those two types, and their rank order is determined
by very different processes.
Natural search results
A search engine is essentially a very large database containing a record of
individual web pages from all over the web. The mechanics behind a search
engine can be thought of in terms of three main elements: a search engine
spider, a storage database and a relevancy algorithm:

The spider or robot is an automated programme which finds web pages and
stores a record of them in the search engines database. A spider is used in
this way because of the size of the search engines database. For example,
Googles index currently contains a record of more than 12 billion web
pages, and so to manually compile a database of this size would take an
unfeasible length of time. These database records are then shown on search
engine results pages in the order that is determined by a relevancy algorithm.
Using Google as an example, the following diagram provides a simple
illustration of this process of a search engine accessing, indexing and
presenting a list of results in response to a search query:

Fig. 4: How a search engine accesses website content
Each number in the diagram above represents a step in the following process:
1. From the central search engine server, the search engine spider
(numbered as 2 above) follows links between different websites,
thereby crawling the world wide web looking for web pages and
documents to index.
2. When a search engine spider finds new content on a website (depicted
as 3 in the diagram above), it will attempt to record (index) it within
the search engines database. If there are no barriers present to this
process and a web page is indexed successfully, a complicated
mathematical algorithm is then applied to the content of the page.
This determines what the page is about and how it should be ranked
in relation to other documents that have already been stored within
the database.
3. When a user types in a search query, Google searches its database for
all of the web pages and documents it has indexed and that it
considers relevant to that particular search query. It is important to
note that any websites that have not been visited by Googles spider
and recorded within the database will not be matched to any search
query. Therefore, to say you are searching the web for something is
a somewhat of a misnomer you are, in fact, searching a database of
web pages that Google has previously recorded and formed an
opinion about.
4. The resulting web pages and documents that Google finds in its
database are returned to the user as listings on a search engine results
page. Web pages and documents are ranked on the SERP according
to how well they fulfil the criteria set out within Googles latest
algorithm.
5. Whilst SEO typically delivers the best return on investment of any
marketing channel, it can take some time before you see results as
changes made to your site or your link profile need to build to a point
where the search engines review your relevancy and credibility before
awarding you with higher and broader rankings. On that basis,
depending on your starting position, the competitiveness of your
industry and the speed at which your site reflects our
recommendations, positive results will begin to materialise from
month 2 onwards, and grow incrementally thereafter.
Paid search listings
Paid search marketing, also known as pay per click or PPC, and sometimes
(incorrectly) as simply SEM, refers to methods of guaranteeing a websites
visibility within search engine results pages by paying a search engine a fee
for either strategically placed advertisements or sponsored listings within
their search results.
Sponsored listings are mostly given a clear separation from natural, organic
listings on search engine results pages. Search engines offering pay per click
services allow customers to pay for text ad listings to be shown on searches
for specific keywords essentially the advertiser selects the keywords
(search terms) for which they would like their ad to be shown and bids for a
position on the relevant search engine results page (SERP).
By bidding against specific keywords/search terms, listings appear across a
network of search engines and search portals such as Google, Bing and
Yahoo. When those keyword searches are performed, and your ad is clicked
on, you pay the search engines on a per click basis.
The process is however a little more complex. Your position in a list of ads
and what you pay per click is the result not only of the maximum cost-per-
click you have communicated to the search engines that you are willing to
pay, but also what is called you Quality Score. Your Quality Score is
fundamentally a score given to you by the search engines that is the product
of a calculation of (principally) your click-through-rate (CTR), i.e. the
percentage of users who click on your ad over your competitors, and the
relevancy of your landing page to the query made by the searcher. By
computing this Quality Score, Google can confidently and automatically
decide which advertisers should enjoy the highest positions in a list of ads,
based on their relevance.
The huge advantage of paid search over most other marketing methods is its
immediacy. A paid search campaign can be delivering relevant and
transaction-motivated potential customers within a few weeks.
Find out how you can take advantage of the paid search medium with
SearchCatalysts PPC for SME packages or natural search with our SEO for
SME packages.
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ENJIN carian menjadi antara aspek penting dalam kehidupan moden kini.
Hampir rata-rata orang pernah mendengar Google, Yahoo, Bing, Websearch
dan lain-lain. Tetapi tidak semua orang sedar bahawa itu semualah yang
dipanggil sebagai enjin carian itu.

Boleh dikatakan setiap kali memasuki Internet pasti kita tidak terlepas
daripada menggunakan enjin carian tetapi tahukah anda bagaimana enjin
carian berfungsi?
Sebenarnya ia agak kompleks. Melibatkan terlalu banyak logaritma
matematik dan beribu signal. Signal-signal ini pula dibahagikan kepada
berpuluh kategori utama. Dan kategori ini pula di dibahagikan kepada On
page dan Off page SEO. Pemberatan dan peratusannya juga tidak sama.
Secara mudahnya, enjin carian berfungsi dengan menggunakan tiga
komponen utama yakni crawling, indexing dan ranking.
Crawling
Anda mungkin pernah mendengar spiders yang melakukan web crawling. Ia
sebenarnya adalah cebisan kod komputer yang berfungsi mencari informasi,
membacanya dan tanpa rasa penat bergerak daripada satu laman ke satu
laman di seluruh Internet.
Spider ini akan kembali secara berkala ke laman web anda untuk melihat jika
ada perubahan yang berlaku misalnya post baharu atau struktur laman web
anda berubah. Jika spiders ini tidak dapat melihat atau membaca kandungan
web anda atau mungkin tidak dapat memahaminya ini akan menyebabkan
laman atau post anda tidak dapat diindex.
Indexing
Spider bukan sahaja mencari kandungan bahkan menyimpannya ke dalam
pengkalan data gergasi. Penyimpanan data inilah yang dipanggil sebagai
indexing itu.
Menjadi matlamat spider untuk menyimpan setiap satu daripada kandungan
web yang di-crawl-nya agar menjadi manfaat untuk dijadikan rujukan pada
masa akan datang. Inilah keputusan yang akan disajikan kepada pencari
yang menaip carian di enjina carian.
Ranking
Aspek terakhir dan mungkin paling kritikal bagi teknologi carian adalah
bagaimana enjin carian menentukan hasil carian yang paling munasabah
(releven) untuk dipersembahkan kepada pencari maklumat. Ini dilakukan
dengan menggunakan software khas yang diprogramkan dengan set-set
peraturan tertentu yang begitu kompleks. Penentuan kemunasabahan inilah
yang dipanggil ranking itu.
Inilah secara asasnya, tiga komponen utama dalam fungsi enjin carian. Untuk
mendalamai setiap daripada ini memang agak sukar untuk dilakukan,
memandangkan kebanyakan daripada maklumat penting berkaitan tidak
begitu banyak didedahkan oleh enjin-enjin carian terutamanya yang paling
lazim kita gunakan Google.


Sumber Asal: Bagaimana Enjin Carian Berfungsi? - Julmazli Dot
Com
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