OFFICIAL STATE

VISITORS GUIDE
2013 RATE CARD
California
visitcalifornia.com
90 visitcalifornia.com 91 visitcalifornia.com
Its a surfboard slung under a tanned arm, Mickey
Mouse ears, a sunset framed by yachts at Newport Beach. It is
The O.C., one of Californiasmake that the countrysmost
iconic destinations, and its easy to gure out why. Sleeping
Beauty Castle crowns Anaheims ultimate theme park,
Disneyland. Next door is Disney California Adventure Park,
this year debuting spectacular new Cars Land. Nearby in
Buena Park, Knotts Berry Farm doles out more rides and fun.
But its not all manmade playtime in The O.C. On the coast,
watch top surfers carve it up at Huntington Beach, aka Surf
City USA. Go bird-watching at Bolsa Chica, or ride a
bike along the coast. Take a whale-watching cruise out of
Dana Point, and explore tidepools at one of Californias
prettiest beaches, Crystal Cove State Park.
ORANGE
COUNTY
STROLL HUNTI NGTON BEACH
PLAY AT THEME PARKS
EXPLORE CRYSTAL COVE
SET SAI L I N NEWPORT
BRENT REEVES/iSTO
CK, HARRIOT M
ANLEY
P
a
c
i
f
c
O
c
e a n
DISNEY
DISTRICT
Irvine
BEACH TOWNS
DISTRICT
Santa Ana
Anaheim
Laguna
Beach
Costa
Mesa
Newport
Beach
Huntington
Beach
Fullerton
Buena Park
San Clemente
Dana Point
N
0 5 mi
ORANGE
COUNTY
REGION
SPI KE TI ME at Huntington Beach, a
magnet for beach volleyball players on
just about any sunny day. RIGHT Sleeping
Beauty Castle at Disneyland Park.
ORANGE COUNTY
92 visitcalifornia.com
ORANGE COUNTY
HUNTINGTON BEACH (B2)
Huntington Beach Marketing and Visitors Bureau.
714/969-3492; 800/729-6232. 301 Main St.,
Ste. 208. The perfect family-friendly base for fun
in Southern California, with 8 miles of beaches,
a historic pier, and vibrant downtown. www.
surfcityusa.com. See ad, p. 93
I eat some double doubles from In-N-Out and get my Disney x at
Disneyland Resort with my boys. CORY W., Facebook fan
In Anaheim, get ready for the 2012 unveiling of Cars Land at Disney
California Adventure Park.
Swim, snorkel, or explore tidepools at the Glenn E. Vedder Ecological
Reserve at always-appealing Laguna Beach. Clean up for cocktails at
the Cliff Restaurant.
In Huntington Beach, aka Surf City, USA, get the look at Jacks
Surfboards and Rip Curl. Tuesday nights, Main Street becomes a
pedestrian-only party with music, a farmers market, and sidewalk sales.
Take a stand-up paddle-surng lesson at the SUP Spot in Newport Beach,
or try kitesurng (lessons at Kitesurfari in Long Beach.)
5 PERFECT WAYS TO SPEND THE DAY
Got a favorite way to spend the day in Orange County? Like us and post ideas at facebook.com/visitca
Jacks Surfboards,
Huntington Beach
BEACH TOWNS DISTRICT
See map, p. 94
CORONA DEL MAR (C3)
Corona del Mar State Beach. 949/644-3151.
Perfect family beach, south of Newport
jetty. FLk-
Goldenrod Footbridge. 949/673-4050.
Goldenrod Ave. Walk across 1928 bridge to
Newport Channel.
Sherman Library & Gardens. 949/673-2261. 2647
E. Pacic Coast Hwy. Botanical collections span
the globe; library covers Pacic Southwest history.
COSTA MESA (B3)
Costa Mesa Conference & Visitor Bureau.
714/435-8530; 866/918-4749. 575 Anton Blvd.
Visit Costa Mesa, Orange County. Enjoy premier
theater, performing arts, incredible dining,
and shopping at South Coast Plaza. www.
travelcostamesa.com. See ad, p. 96
Noguchi Garden. South Coast Plaza. Integrated
sculptures and plantings represent Californias
natural elements.
OC Super Fair. 714/708-FAIR. 88 Fair Dr. Think
midway, livestock, and old-fashioned fun; Jul 9 to
Aug 8.
Orange County Performing Arts Center.
714/556-2787. 600 Town Center Dr. Be captivated
by stunning architecture, impeccable acoustics.
South Coast Plaza. 714/435-2000; 800/782-8888.
3333 Bristol St. The art of shopping.
South Coast Repertory Theatre. 714/708-5555.
655 Town Center Dr. Settle in for award-winning
performances, including ones specically for
young audiences.
The LAB Anti-Mall. 714/966-6660. 2930 Bristol
St. Cool commerce, community, and culture.
DANA POINT (D5)
City of Dana Point. 949/248-3500. 33282 Golden
Lantern. Scenic beaches and resorts, Dana Point Harbor
restaurants and shops, shing, golf, walking paths,
tidepools, Ocean Institute, water sports, Catalina launch
boats. www.danapoint.org. See ad, p. 96
Dana Harbor Drive. 800/290-DANA. Sailboats
and seafood restaurants.
Doheny State Beach. 949/496-6172. Dana Point
Harbor Dr. Ldk-qs
Salt Creek Beach Park. 949/923-2280.
Take in some body surng or explore the
tidepools. FLk-s
The Pilgrim at the Ocean Institute. 949/496-2274.
24200 Dana Point Harbor Dr. Learn from innova-
tive marine programs, 130-foot-tall ship.
FOUNTAIN VALLEY (B2)
Mile Square Regional Park. 714/973-6600. 16801
Euclid St. Stay awhile on 640 acres including golf,
two lakes, and urban nature area. BFLkq
Shop at South Coast Plaza. KATHARINA J., Facebook fan
This gigantic luxury mall in Costa Mesa features 250 boutiques,
30 restaurants, and 4 performing arts venues.
C
O
U
R
T
E
SY
O
F
H
U
N
T
IN
G
TO
N
B
E
A
C
H
M
A
R
K
E
T
IN
G
A
N
D
V
ISITO
R
S B
U
R
E
A
U
s SWIMMING B BOATING F HIKING L FISHING d CAMPING k RESTROOMS - WHEELCHAIR ACCESSIBLE nHORSEBACK RIDING q CYCLING
Orange County
Regional Resources
ON THE WEB
For more information on these list-
ingsplus trip-planning ideasgo to
visitcalifornia.com/orangecounty
CALIFORNIA WELCOME CENTERSM
BUENA PARK 6601 Beach Blvd.;
714/523-3441
ORANGE COUNTY TOURISM COUNCIL
Known globally as The OC, Orange
County is the heart of Southern Cali-
fornia, surrounding you with 42 miles
of beaches, legendary theme parks,
shops, and a feeling that is forever
summer. www.VisitTheOC.com
CALI FORNI A OFFI CI AL STATE VI SI TOR S GUI DE AND TRAVEL PLANNER
Inspiring Dream Vacations!
Travelers are looking for ideas and inspiration when thinking about a vacation. Nobody knows California
and the prospective travelerbetter than Visit California and Sunset. Market research proves that readers truly
value the guide as an important part of their trip-planning process. And they appreciate the way the guide
conveys Californias unique and enticing lifestyle.
12 TOURI SM REGI ONS In-depth, visually
engaging travel-planning sections describe the allure
of each region, including 32 unique trip itineraries,
with tips on where to play, eat, and stay.
REGI ONAL MAPS Easy-to-read opening maps
clearly locate each region and key cities. Additional
district maps in each section detail roads and
attractions.
CALIFORNIA FIVES SECTION With
true Californians unique insights into the States
hidden gems and iconic destinations, we detail fve
must-see spots in each region.
FESTI VALS AND EVENTS Festivals, fairs,
harveststop events throughout the year are
highlighted for each region.
WHERE TO STAY Each regions lodging
options are displayed in an easy-to-read chart.
Listings include price range, dining options, and
other amenities for easy scanning and selection.
The Wow Factor
Sunset works with top photographers to
capture exceptional images throughout
California. Tis photography, coupled with
original articles from award-winning writers,
inspires and informs readers, leading them
to take action and plan trips to explore
Californias varied destinations.
12 visitcalifornia.com 13 visitcalifornia.com
PHOTO
CREDIT TK
TAI POW
ER SEEFF (3), LISA TROTTIER
NORTH
COAST
RAMBLE
Heading north along Californias wildest coast,
a family nds adventure in driftwood dinosaurs,
crab sandwiches, and mermaid caves
Im hunting for wave-polished beach
pebbles with my 6-year-old, Stella, while my
husband, Scott, and our 4-year-old, Teo, chase
along the bottom of caramel-colored clis,
battling with wooden swords.
Ah bliss. Were at Agate Beach, part of
Patricks Point State Park, along Californias
wildly beautiful northern coast, on a meander-
ing journey along the western edge of Sonoma,
Mendocino, and Humboldt counties. So
far, its turning out exactly as Id planned
which is to say, unplanned. I didnt want one
of those family trips where the parents spend
the entire vacation letting the kids get their
kicks. I gure Scott and I need a vacation as
much as Stella and Teo domaybe more.
So were devoting a whole week to explor-
ing this remote and untrammeled coastal
region. Te kids can get a break from their
overscheduled lives to run around like
banshees, and we grown-ups can enjoy
wide-open spaces, spectacular vistas, no
tra c jams and crowded parking lots, and
blissfully empty calendars.
Finding a coast where
imagination runs wild
Turns out, you give people that kind of
space, and unexpectedly wonderful things
happen. We narrowly save 19th-century
Fort Ross from attack by charging up the
wooden towers to re the cannons at
COAST
Hugging the curves along
the Sonoma coastline
CLOCKWISE Fort Ross; whale-
watching near Mendocino;
Mar Vista Cottages.
Family-friendly
sleeps
MAR VI STA COTTAGES (Anchor
Bay) Bunnies, room to roam, goats,
a rope swing, walks to the hen house
to gather eggs, kitchens, serious retro
charm. marvistamendocino.com
STANFORD I NN BY THE SEA
(Mendocino) Fireplace in the room,
indoor pool, llamas, A+ breakfast
included, walk to play by the river.
stanfordinn.com
BEACHCOMBER MOTEL (Fort
Bragg) Two steps to a 10-mile-long
oceanfront path, walk down to the
beach. thebeachcombermotel.com
MENDOCI NO
GUALALA
ELK
TRI NI DAD
FORT BRAGG
Take Action: Comprehensive
Trip Planning
96 visitcalifornia.com
ORANGE COUNTY
orange county
events
JULY
San Clemente Ocean Festival,
San Clemente. JUL 21-22. Dubbed
the Greatest Show on Surf, with
lifeguard races, surf contests, beach
parties, sand sculpture, and shing.
INFO oceanfestival.org
NOVEMBER
Orange County Chocolate Festival,
Fountain Valley. NOV 2-3. Live
music, gourmet chocolates, wine
tasting, and holiday gift shopping
in one calorie-laden event.
INFO occhocolatefestival.com
DECEMBER
Huntington Harbour Cruise of Lights,
Huntington Beach. DEC 14-23.
50th anniversary event, with
hundreds of homes, docks, decks,
and boats bedecked with lights.
See it all on a guided boat tour
around the harbor.
INFO cruiseoights.org
More at visitcalifornia.com/events
acation is not just a destination ...
it is a state of mind. V
DANA POINT
Harboring the Good Life
Today is the rst day of the rest of your life - begin it all in Dana Point
33282 Street of the Golden Lantern www.danapoint.org 949.248.3500
CITY OF
Experience world-class shopping at South Coast Plaza
Indulge in sumptuous dining at top restaurants
Enjoy award-winning Broadway productions
at Segerstrom Center for the Arts
10 great hotels, all within 10 minutes of the beach.
Costa Mesa
style and substance.
For more information, visit our website:
www.TravelCostaMesa.com
DISNEY DISTRICT
See map, p. 98
ANAHEIM (B2)
Anaheim/Orange County Visitor & Convention
Bureau. 714/765-8624. 800 W. Katella Ave.
The center of Southern California fun between
L.A. & San Diego, popularly known as The OC.
Anaheim/Orange CountyIts So California!.
[email protected]; www.anaheimoc.org.
See ad, p. 100
Angel Stadium. 714/940-2000. 2000 Gene Autry
Way. Home of baseballs Los Angeles Angels.
Disneys California Adventure Park.
714/781-4565. 1313 S. Harbor Blvd. Where kids
and kids at heart can experience great Disney
adventures! www.disneyland.com. See ad, p. 8-9
Disneyland Resort. 714/781-4565. 1313 S. Harbor
Blvd. From the charm of Main Street USA to
the whimsy of Mickeys Toontown, explore eight
fantastic lands for an unforgettable experience.
www.disneyland.com. See ad, p. 8-9
Downtown Disney District. 714/781-4565. S.
Disneyland Dr. Enjoy live music and a unique
variety of restaurants and shops in a relaxed
atmosphere. www.disneyland.com. See ad, p. 8-9
Honda Center. 714/704-2500. 2695 E. Katella
Ave. Cheer on the Mighty Ducks hockey team.
Muzeo. 714/956-8936. 241 S. Anaheim Blvd.
Explore diverse heritages, cultures, and arts
through the museums creative programs.
Oak Canyon Nature Trail. 714/998-8380. 6700
E. Walnut Canyon Rd. Follow a stream by oak
woodlands and coastal sage scrub.
101 visitcalifornia.com
ORANGE COUNTY
BUENA PARK
Courtyard by Marriott ($-$$) 145 r p f t @ h
714/670-6600; 800/321-2211. 7621 Beach Blvd. Close to
Disneyland, Anaheim Convention Center, Angel Stadium,
Knotts Berry Farm, and much more. Relax at the pool and
whirlpool. www.marriott.com/snabp.
Holiday Inn Hotel and Conference Center ($-$$$) 248 r p f t @
714/522-7000; 800/HOLIDAY. 7000 Beach Blvd. Picture-
perfect accommodations within minutes of Disneyland Park,
Knotts Berry Farm. Free Internet access. Disneyland and
Knotts Berry Farm packages. www.hibuenapark.com.
Knotts Berry Farm Resort Hotel ($-$$) 320 r p f t @ h
714/995-1111; 866/752-2444. 7675 Crescent Ave. Adjacent to
Knotts Berry Farm, this deluxe resort offers a relaxing time
for those visiting for work or for play. reservations@knotts
hotel.com; www.knottshotel.com.
Radisson Suites Buena Park/Anaheim ($-$$) 200 r p f t @
714/739-5600. 7762 Beach Blvd. Renovated all-suite hotel.
Rates inclusive of full American breakfast, high-speed Internet,
and shuttle to Disneyland, Knotts, and local attractions.
www.radisson.com/buenaparkca.
CAPISTRANO BEACH
Capistrano Surfside Inn ($$-$$$) 37 r p f t @
866/4MY-VACATION; 866/469-8222. 34680 Coast Hwy.
Breathtaking ocean views, beautiful condo living, kitchens.
Near state park, dining, and attractions. reservations@vri
resorts.com; www.8664myvacation.com/resorts/csi/index.html.
HUNTINGTON BEACH
Hyatt Regency Huntington Beach Resort and Spa ($$$) 517 r p f t @ h
800/233-1234. 21500 Pacific Coast Hwy. Oceanfront
resort on historic Pacific Coast Highway. Direct beach access.
World-class spa. Award-winning dining. saleshunrh@hyatt.
com; www.huntingtonbeach.hyatt.com.
Shorebreak Hotel, a Joie de Vivre Hotel ($$-$$$) 157 r f @ h a
877/744-1117. 500 Pacific Coast Hwy. Lifestyle boutique
hotel located steps from Main Street and iconic Huntington
Beach Pier. A 3,000-sq-ft ballroom. Signature restaurant
Zimzala. [email protected]; www.
shorebreakhotel.com.
The Waterfront Beach Resort, a Hilton Hotel ($$-$$$) 290 r p f t @ h a
714/845-8000. 21100 Pacific Coast Hwy. 290 guest rooms
including 24 suites, all with balconies with ocean views.
Serenity beds, 32-inch flat screens; 21,000 square feet of
meeting space. www.waterfrontresort.com.
NEWPORT COAST
Marriotts Newport Coast Villas ($$-$$$) 700 r p f t @ h
949/464-6000; 800/845-5279. 23000 Newport Coast Dr.
Tuscan-inspired resort perched high on bluff overlooking
Newport Beach. Spacious two-bedroom villas with full
kitchen, living/dining area, washer/dryer, and more.
www.marriott.com/laxnc.
SAN CLEMENTE
San Clemente Inn ($-$$) 97 r p f t @
866/4MY-VACATION; 866/469-8222. 2600 Avenida
Del Presidente. Furnished suites with balcony and
kitchenette. Gym, tennis, barbecues, and pool tables.
[email protected]; www.8664myvacation.com/
resorts/csi/index.html.
PRICING KEY
$: under $100/night
$$: $100$200/night
$$$: over $200/night
Pets W
elcom
e
Handicapped Access
Internet Access
Spa/Sauna/Hot Tub
Fitness Center
Sw
im
m
ing Pool
Restaurant
Num
ber of Room
s
PRICING KEY
$: under $100/night
$$: $100$200/night
$$$: over $200/night
Pets W
elcom
e
Handicapped Access
Internet Access
Spa/Sauna/Hot Tub
Fitness Center
Sw
im
m
ing Pool
Restaurant
Num
ber of Room
s
ANAHEIM
Anaheim Jolly Roger Hotel ($-$$$) 58 p @ h
800/992-6489. 640 W. Katella Ave. Best location, across from
Disneyland and GardenWalk, with great rates. Free Wi-Fi
and parking; brand-new rooms with 2 queen beds; outdoor
heated pool; coin-op laundry. www.jollyrogerhotel.com.
Anaheim Portofino Inn & Suites ($-$$$) 190 p f t @ h
800/398-3963. 1831 S. Harbor Blvd. Across from Disneyland
and GardenWalk. Guest rooms and suites with private balco-
nies; free parking and Wi-Fi. Enjoy two outdoor pools, fitness
and game rooms; gift shop. www.portofinoinnanaheim.com.
Best Western Anaheim Inn ($-$$) 88 p f t @ h
800/854-8175. 1630 S. Harbor Blvd. Located directly across
the street from Disneyland Resort. Rooms include microwave,
fridge, and a good nights sleep. [email protected];
www.stovallshotels.com.
Best Western Park Place Inn and Mini Suites ($-$$) 199 r p f t @ h
714/776-4800; 800/854-8175. 1544 S. Harbor Blvd. Located
directly across the street from Disneyland Resort pedestrian
entrance. 199 upgraded guest rooms and suites await you.
[email protected]; www.stovallshotels.com.
Best Western Pavilions ($-$$) 99 r p f t @ h
800/854-8175. 1176 W. Katella Ave. Complimentary chocolate
chip cookies, refrigerators, microwaves, coffeemakers, and
wireless Internet access. Children under 10 eat free and ride
shuttle free. www.stovallshotels.com.
Best Western Stovalls Inn ($-$$) 290 r p f t @
800/854-8175. 1110 W. Katella Ave. One block from Disneyland
Resort. Rooms offer microwaves and refrigerators, compli-
mentary wireless Internet access, and daily complimentary
continental breakfast. www.stovallshotels.com.
Candy Cane Inn ($-$$) 171 p f t @
800/345-7057. 1747 S. Harbor Blvd. Award-winning,
nonsmoking boutique hotel just 250 yards from the main
gate to Disneyland Resort and Downtown Disney. sales@
candycaneinn.net; www.candycaneinn.net.
Courtyard Anaheim at Disneyland Resort ($$-$$$) 153 r p f t @ h
866/834-3943. 2045 S. Harbor Blvd. Just 4 blocks from
Disneyland. Panini Grill & Bar, Ruths Chris Steakhouse on-site,
plush guest rooms. 24/7 market, pool and spa, fitness center,
video arcade. Free Wi-Fi. www.courtyardanaheim.com.
Disneys Grand Californian Hotel

& Spa ($$$) 1,019 r p f t @

714/635-2300. 1600 S. Disneyland Dr. Nestled inside
Disneys California Adventure Park, hotel of Arts and Crafts
architecture captures the majestic beauty of California. info@
disneyland.com; www.disneyland.com.
Disneyland

Hotel ($$$) 975 r p f t @

714/778-6600. 1150 Magic Way. This Disney classic extends
the magic and fantasy of Disney Parks; you will love the
unique theming and the Never Land pool complex. info@
disneyland.com; www.disneyland.com.
Disneys Paradise Pier

Hotel ($$$) 481 r p f t @

714/999-0990. 1717 S. Disneyland Dr. Stepping into Disneys
Paradise Pier Hotel is like visiting the heyday of California
beachfront boardwalks with a Disney twist! info@disneyland.
com; www.disneyland.com.
Howard Johnson Plaza Hotel Disneyland ($-$$) 303 r p t @
800/422-4228. 1380 S. Harbor Blvd. Walk to Disneyland.
Enjoy Castaway Cove pirate-themed water playground
and toddler pool. Large rooms feature fridge, coffeemaker,
and free Wi-Fi access. [email protected];
www.hojoanaheim.com.
See ad, p. 96
See ad, p. 96
See ad, p. 96
See ad, p. 96
See ad, p. 100
See ad, p. 8-9
See ad, p. 8-9
See ad, p. 8-9
See ad, p. 97
WHERE TO STAY IN ORANGE COUNTY
See ad, p. 95
See ad, p. 95
See ad, p. 93
See ad, p. 93
See ad, p. 93
See ad, p. 95
See ad, p. 95
2
Ofcial Publishing Partner of Visit California
Sunset Publishing Corporation, the publisher of Sunset magazine, is the ofcial publisher for Visit California.
Te partnership makes sense because Sunset has been enticing travelers to visit the state since 1898! Visit
Californias ofcial website and publications are proven tools for reaching consumers at every stage of the
travel-planning process. By advertising with us, you reach all of Californias best travel prospects.
I NSI DE 32 free maps Road trips Food & wine Must sees
C
A
L
I
F
O
R
N
I
A

2
0
1
2

O
F
F
I
C
I
A
L

S
T
A
T
E

V
I
S
I
T
O
R
S

G
U
I
D
E

A
N
D

T
R
A
V
E
L

P
L
A
N
N
E
R
California
YOUR ULTIMATE VACATION GUIDE 2012
visitcalifornia.com
ROB LOWE
Why I
Live Here
THEME PARK
DAZZLERS
MOUNTAIN MAGIC
YOSEMITE
MAMMOTH LAKES
SEQUOIA
San Francisco
Los Angeles
San Diego
3-DAY GETAWAYS
*
FROM THE
EDI TORS AT
A
2013 ADVERTI SI NG OPTI ONS
Rates are for assessed businesses. Non-assessed businesses pay a
15% premium.
DISPLAY
Spread ............................................................ $68,380
Full Page ........................................................ $36,520
2 3 Page (v) .................................................... $28,500
1 2 Page (h) ................................................... $22,820
1 3 Page (square or v) ..................................... $16,210
1 6 Page (v or h) .............................................. $9,210
PREMIUM PLACEMENT
Back Cover ..................................................... $45,650
Inside Front Cover ......................................... $47,550
Inside Back Cover .......................................... $42,000
ENHANCED LISTING ........................... $1,040 net
Rates are for full-color display advertising. Commissionable
at 15% to recognized agencies. Enhanced listings are
non-commissionable.
2012 PUBLI SHI NG CALENDAR
*
Early reservation discount ................... June 25, 2012
Space close, material due ................... August 31, 2012
Deadline for electronic listing ............ August 31, 2012
*Contract must be signed and received by Account Manager no
later than 6/25/2012 to qualify for 20% discount.
PUBLI CATI ON RATES
ADDED-VALUE PROGRAMS
California Ofcial
State Visitors Guide
and Travel Planner
and the California Ofcial State Map
Advertising in the 2013 Guide means youll be part of the States
premier tourism publication and integrated into Visit Californias
website. Youll be reaching travelers planning a vacation. And
youll be part of the exciting new oferings weve developed that
are designed to help you generate incremental revenue.
500,000 copies distributed annually
Te digital edition receives more than 1,000,000
page views annually*
Sold on newsstand
Full year of promotional exposure
DI STRI BUTI ON
Requests through visitcalifornia.com or the toll-free
number 1-800-GO-CALIF
Sales missions, plus consumer and travel trade shows
(international and domestic)
California Welcome Centers
SM
and DMOs
Overseas contractors
Sunset magazine events
ADDED-VALUE BENEFI TS
Display advertisers receive:
Free ad in the electronic version of the Guide with a link
from your ad to your website
One complimentary Enhanced Listing in the printed Guide and
on Visit Californias online searchable database. (Value: $1040)
Free leads from the Travel Information Guide listing via
email, twice monthly. Leads via printed pressure-sensitive
labels are $375 annually.
CO-OP OPPORTUNITIES
Tere are co-op programs for many of the destinations
throughout the state. Ask your Sunset representative if
one is forming in your area.
*NxtBook Media, 5/1/12
3
20%
Early
Reservation
Discount
*
GENERAL CONDI TI ONS
COMMISSION
Agency commission: 15%
CONTRACT CONDITIONS
Rates published herein are efective January 2012. Announcement of any changes in rates
will be made at least seven weeks in advance of the publication date of the issue to which
such rates will be applicable.
Advertisers may not cancel or make changes in orders for advertising after closing dates.
Te Publisher may reject or cancel any advertising for any reason at any time. Advertising
for tobacco products, gambling, or gaming is not accepted. We reserve the right to reject or
cancel any linkage to an advertisers website for any reason at any time, including without
limitation, as a result of linkages to other websites included in the advertisers website.
All advertisements are accepted and published upon the representation that the agency
and advertisers are authorized to publish the entire contents and subject matter thereof
and that such publication will not violate any law or infringe upon any right of any party;
including without limitation those for which the Publisher has provided creative services.
In consideration of the publication of advertisements, the advertiser and agency will, joint-
ly and severely indemnify, defend, and save the Publisher harmless from and against any
loss or expense arising out of the publication of such advertisements, including without
limitation, attorneys fees, those arising from claims or suits for defamation, copyright
or trademark infringement, misappropriation, violation of the Lanham Act or rights of
privacy or publicity, or from any similar claims now known or hereafter devised or created.
It is understood that the advertiser and agency are jointly and separately liable for the
payment of invoices for advertising published hereunder. In consideration of the Publish-
ers reviewing for acceptance or acceptance of any advertising for publication, the agency
and advertiser agree not to make promotional or merchandising reference to Sunset in any
way except with the prior permission of the Publisher in each instance. Te Publisher shall
not be subject to any liability whatsoever for any failure to publish or circulate all or any
part of any issue or issues because of strikes, work stoppages, accidents, fres, acts of God,
or any circumstances not within the control of the Publisher. No conditions, printed or
otherwise, appearing on contracts, orders, or copy instructions that confict with, vary, or
add to the provisions of the rate card will be binding on the Publisher, and to the extent
that the Terms and Conditions contained herein are inconsistent with any such conditions,
these Terms and Conditions shall govern and supersede any such conditions.
COPY REGULATIONS
All advertisements must be clearly and prominently identifed by trademark and/or
signature of the advertiser. On advertising copy that simulates editorial layout and
appearance, the Publisher reserves the right of approval, as well as the right to identify as
advertisement by Publisher-set type line.
Te Publisher is not responsible for errors or omissions in any advertising materials,
including errors in key numbers, reader service numbers, or changes accepted after
closing dates.
CREDIT
To establish credit, a credit application must be sent to your Sunset representative. Orders
without established credit must be accompanied by a cash payment or domestic Visa or
MasterCard.
DISCOUNT/REBATES
Adjustments in advertiser spending that result in discounts or rebates due the advertiser
will be paid with space credits only. Such credits must be used within six months after the
period in which they are earned or they will expire.
POSITIONING
Publisher has the right to insert the advertising anywhere in the publications. Any
condition on contracts, orders, or copy instructions involving the placement
of advertising within Sunset (such as page location, competitive separation, or
placement facing editorial copy) will be treated as a positioning request only and cannot be
guaranteed. Te Publishers inability or failure to comply with any such condition shall not
relieve the agency and advertiser of the obligation to pay for the advertising.
TERMS
Net 30 days from the date of invoice.
Te Publisher reserves the right to change payment terms to cash with order at any time.
Te advertiser and agency are jointly and severally liable for payment of all invoices for
advertising published in the publications.
MECHANI CAL SPECI FI CATI ONS
Acrobat PDFX1A (version 1.3) fles required. No native fles are
accepted. No color proof required. Files should be uploaded via the
Time Inc. web ad portal at http://direct2time.sendmyads.com (if
needed, contact your sales representative for instructions). Please
drop fles in the CA Travel & Tourism Publications folder.
CALIFORNIA OFFICIAL STATE VISITORS GUIDE
Materials Due: Aug. 31, 2012
Trim Size: 8" x 10 12" Binding: Perfect Bound (18" trim at foot)
Unit Sizes (non-bleed):
Spread: 15" x 10"
Full page: 7" x 10"
2 3 page (v): 4 5 8" x 9 3 8"
1 2 page (h): 7" x 4 5 8"
1 2 page (v): 3 3 8" x 9 3 8"
1 3 page (sq): 4 5 8" x 4 5 8"
1 3 page (v): 2 1 4" x 9 3 8"
1 4 page: 3 3 8" x 4 5 8"
1 6 page (h): 4 5 8" x 2 1 4"
1 6 page (v): 2 1 4" x 4 5 8"
Full page (Bleed) Bleed Safeties Bleed Live Area
8 1 4" x 11" 1 2" Top, Bottom; 7 1 4" x 10"
1 2" Side
1 4" safety at the gutter (1 8" each side)
Sunset Publishing
80 Willow Rd., Menlo Park, CA 94025
MELINDA SHEEHAN
Advertising Director
650/324-5631
650/322-1043 fax
[email protected]
Region: Central Coast,
Los Angeles County
PAMELA COFFEY
619/444-2635
619/444-2662 fax
[email protected]
Regions: Deserts,
Inland Empire,
San Diego County,
Orange County
ERIN CAPUCHINO
559/308-1767
559/420-0333 fax
[email protected]
Regions: Central Valley,
High Sierra (partial),
Gold Country, North Coast,
Shasta Cascade
MARIA AMON
650/324-5637
650/322-1043 fax
[email protected]
Regions: San Francisco Bay Area,
High Sierra (Mammoth and
Lake Tahoe)
PLEASE CONTACT YOUR REPRESENTATIVE