ON
“COMPARATIVE STUDY BETWEEN
HERO HONDA AND BAJAJ
MOTORCYCLES”
IN
RANCHI DISTRICT
OF
JHARKHAND
Submitted To:-
Respected Mr. Sushant Mittal Sir
IPM-MEERUT
Submitted By:-
Pankaj kr. sharma
Semester – II
Session 2009-2011
Institute of
Productivity&Management Meerut.
CONTENTS
Page no.
1. ACKNOWLEDGEMENTS 3
2. PREFACE 4
3. DECLARATION 5
4. INTRODUCTION 6
5. COMPANIES PROFILE 7-8
6. APPROACH TOWARDS THE PROJECT 9
7. NEED OF THE STUDY 10
8. RESEARCH OBJECTIVES 11
9. RESEARCH METHODILOGY 12-13
10. DATA ANALYSISANDITERPRETATION 14
11. QUESTIONNAIRE 15-26
12. FINDINGS 27
13. LIMITATIONS 28
14. RECOMMENDATION AND SUGGESTIONS 29
15. BIBLIOGRAPHY 30
2
ACKNOWLEDGEMENT
Acknowledgement is not only formality but also an expression
of deep sense of gratitude. This project report is the product of
inspiration and perspirations, no doubt, some transpiration as
well. At this juncture, my heart is filled with the feeling to
them whose effort has made this task a reality.
I express my deep sense of gratitude to all the IPM-faculty
members for conducting the winter training project. I am
extremely grateful to respected Mr. Sushant Mittel Sir under
the guidance of whom I have executed the project.
I also extend my heartiest gratitude to all of respondents and all
those who directly or indirectly helped me in this project
without whom the project would not have been otherwise.
Pankaj Kumar Sharma
IPM (Meerut)
3
PREFACE
Research is the feedback, which any organization sought for
the purpose of effective policy making. It is the systematic
problem Analysis, model building and fact finding for the
purpose of important decision -making and control in the
marketing of goods and services.
Practical aspect gives more knowledge and experience than
the theory and no learning can be completed without practical
aspect.
Winter training is one of the most important parts of our
curriculum, its basic idea is to strengthen the students’ concept
through practical training and make them equipped with recent
development.
This is a project on “COMPARATIVE STUDY BETWEEN
HERO HONDA AND BAJAJ MOTORCYCLE” in Ranchi
district of Jharkhand.
4
DECLARATION
I do hereby declare that this project entitled with
“COMPARATIVE STUDY BETWEEN HERO HONDA
AND BAJAJ MOTORCYCLES” is my own and original
work. This is for fulfilling the requirement of Post Graduate
Diploma in Management. It has never been submitted nor
been published else where.
Pankaj Kumar Sharma
INTRODUCTION
5
In the 1990’S there was a limited choice in the motorcycle
segment. But as the time passes, market is flooded with
motorbikes. Many factors are responsible for this change but
maim factor contributing to this change are:
1. Advanced Fuel Efficient Technologies.
2. Large varieties of motorbikes are available now.
3. Allows Customers To Make an Informed Choice.
My aim also include whether media influence the purchase
decision of rural people or not. I have selected two major
players in the motorbikes segment.
1. HERO HONDA
2. BAJAJ
HERO HONDA
6
HERO HONDA Word’s single largest motorcycle company
inked their first joint venture in India in April 1984. In two
decades, HERO HONDA has built two world class
manufacturing facilities at Dharuher and Gurgaon.
The company has sold over 15 Million motorcycles and has
consistently grown at double digits since its inceptions and
today, every second motorcycle sold in the country is HERO
HONDA.
Progressive through the 1980s, 1990s and now in 2000s,
HERO HONDA has realized on –REACH, RESEARCH
AND RELIBILITY as its basic building blocks.
BAJAJ AUTO LIMITED
7
BAJAJ started making the two wheelers in 1956.Firstly
BAJAJ introduced scooters after a long time they realize that
their customers want changes in their product so BAJAJ
entered into the motor bikes segment.
BAJAJ firstly collaborated with KAWASAKI and launched a
bike named KAWASAKI BAJAJ KALIBER, but the success
started after BAJAJ launched bikes BAJAJ PULSUR
specially it attracted youngsters.
In neck to neck competition between BAJAJ and HERO
HONDA today, BAJAJ is planning to introduce some new
models in motorbike segment and adding new features to its
existing models
_APPROACH TOWARDS THE
PROJECT
8
Before going into the details of the methodology it is important
to understand the overall approach. The project went through
several stages where each stage has some process to be
undertaken and had a defined deliverable.
STAGE-1
Understanding the need & objective of the study.
STAGE-2
Developing the Research Design & applying the research
methodology, which includes the mode of data collection
(questionnaires).
STAGE-3
Data analysis and submitting the report.
9
NEED OF THE STUDY
The main purpose of my survey’s to know the major which
affects the buying decision of motorbikes by rural people.
Whether people goes for aesthetic look or consider the factors
representing performance of a motorbikes.
The study basically conducted to know the position of
BAJAJ and HERO HONDA in rural area. The objective is
also to understand impact of factors affecting buying
decision.
My intention is to also to find out Market leader in Ranchi
district. These are the core points which are needs of the
study.
10
RESEARCH OBJECTIVES
My Research objectives are:
1. To find out Market leader in Ranchi district.
2. To study the factors influencing the purchase decision of
HERO HONDA AND BAJAJ.
11
RESEARCH METHODILOGY
RESERCH DESIGN
As my research objective to study the factors influencing the
purchase decision of HERO HONDA AND BAJAJ in
Ranchi region, so to have a primary data I have gone through
descriptive research.
Source of information
In my research the source of information is both primary and
secondary.
PRIMARY SOURCES
The primary source of data
1. Questionnaire.
2. Personal interview.
Secondary data was also used, which were collected through
Internet
Magazines
Management books
12
SAMLING PLAN
My sample plan comprises population, sample unit, sample
size sampling technique and data collection instruments.
A-POPULATION
As my research is in Ranchi, so due to hugeness of
population it is beyond my scope to conduct census study
therefore I have opted for sample study which would
represent the whole population.
My population comprises the persons of various age groups
within Ranchi.
B-SAMPLE UNIT
My sample unit mainly consists of-
1- Students
2- working persons
3- Farmers
4- intellectual
The sample units are from specific areas of RANCHI,
MORABADI AND KARAMTOLI Etc.
C-SAMPLE SIZE-
Sample size is of 100
Time frame: - 10 November 2009 to 22 November 2009
(13days)
13
DATA ANALYSIS
AND
ITERPRETATION
QUESTIONNARE
14
Dear Respondent
I am Pursuing MBA program “INSTITUTE OF PRODUCTIVITY AND
MANAGEMENT”, MEERUT. Where I have been given a winter project
.The title of my research is “COMPARTIVE ANALYSIS BETWEEN
BRANDS OF HERO HONDA AND BAJAJ.
It’s my humble request to you to please help me complete this questionnaire.
(Note: - Please tick mark (√) the appropriate option.)
1. Before purchasing a bike which brands comes first in your mind?
a. HERO HONDA ( ) b.BAJAJ ( )
2. Occupation:-
a. Student ( ) b.Service ( )
c. Agriculture ( ) d.Business ( ) e. Others
( )
3. What are the factors that influence you to buy a bike?
a. Friend ( ) b.Media ( )
c.Relative ( ) d.others ( )
4. What are the factors you consider before purchasing a bike?
a. Price ( ) b.Engine tech ( )
c.Economy ( ) d.After sales service ( ) e. Lock
( )
5. Which bikes do you think are safe for village road?
15
a. HERO HONDA ( ) b.BAJAJ ( )
6. Are you satisfied with mileage of bike?
a. HERO HONDA ( ) b.BAJAJ ( )
7. Does loan facility make you able to purchase a bike?
a. Yes ( ) b.No ( )
8. Which brand do you think give you more resale value?
a. HERO HONDA ( ) b.BAJAJ ( )
9. Age:-
a.20-25 ( ) b.25-30 ( )
b.30-35 ( ) d.Above 35 ( )
10. NAME:-
EDUCATIONAL QUALIFICATION: ------------------------------------------
ADDRESS:------------------------------------------------------------------------
CONTACT NO:---------------------------------------------------------------
11. What is annual income of your family?
a. Bellow 2 lac ( ) b.2lac-3lac ( )
c.3lac-4lac ( ) d.More than 4 lac ( )
11. Any suggestion for the improvement of the brand?
__________________________________________________________
THANK YOU
16
ANALYSIS OF
QUESTIONNAIRE
AGE GROUP
AGE GROUP
70
60
PERCENTAGE
50
40
Series1
30
20
10
0
20-25 25-30 30-35 35&above
AGE
INTERPRETATION:-Maximum 60% respondents are from
group 20-25.
FACTORS THAT INFLUENCE
PURCHASE DECISION:
17
FACTORSINFLUENCEPURCHASE
DECISION
PERCENTAGE
60
50
40
30 Series1
20
10
0
Relatives Media Friend others
FACTORS
INTERPRETATION:-The above diagram states that most of
the people are influenced by their Relatives and Friends.
PREFERENCE AMONG
BRANDS
18
PREFORENCE AMONG BRAND
70
60
PERCENTAGE
50
40
30
20
10
0
1 2 3
Series1
BRAND
Series2
INTERPRETATION:-60%people showed confidence in
HERO HOND Brand
OCCUPATION
19
OC C U P AT ION
45
40
35
PERCENTAGE
30
25
S eries 1
20
15
10
5
0
S tudent B us ines s A gric ulture S ervic e
O CCUP ATIO N
INTERPRETATION: - Most of respondents are Student
followed by Business
FACTORS INFLUENCE TO BUY A BIKE
20
F A C T O R S IN F L U A N C E T O B U Y A B IK E
45
40
35
30
PERCENTAGE
25
S eries 1
20
15
10
5
0
P ric e M ile age E ngin e A fter s a les Loc k
tec h s ervic e
FACTO RS
INTERPRETATION: - Price and mileage are two
major factors, people considered before
purchasing the bike.
SAFETY
21
S AFE TY
60
50
40
PERCENTAGE
30 S e rie s 1
20
10
0
HE RO HO NDA B A JA J
B IK E S
INTERPRETATION: -Bajaj bikes are considered
safer than Hero Honda.
22
PRESENCE OF BIKE
P R E S E N C E O F B IK E
70
60
50
PRECENTAGE
40
S e rie s 1
30
20
10
0
HERO HONDA B A JA J
B IK E S
INTERPRETATION: - HERO HODA is market leader with
65% Market share
23
MILEAGE:
M IL E A G E
70
60
50
PERCENTAGE
40
S eries 1
30
20
10
0
H E R O HO N D A B A JA J
D EG REE O F S A T IS F A C T IO N
INTERPRETATION: - HERO HONDA is considered more
fuel efficient bike than Bajaj bikes.
24
FACILITY OF LOAN:
F A C IL IT Y O F L O A N
80
70
60
50
PERCENTAGE
40 S e rie s 1
30
20
10
0
YES NO
RES P O NCE
INTERPRETATION: -Only 30% are ready to buy
by taking loan.
25
RESALE VALUE
R E SALE V ALU E
70
60
50
PERCENTAGE
40
S e rie s 1
30
20
10
0
HE RO HO NDA B A JA J
B IK E S
Hero Honda resale value
INTERPRETATION: -
is much better than Bajaj.
26
FINDINGS
1. Young people specially students show great interest
towards bikes.
2. Prices considered most important factors in purchasing
decision. Mileage affects the purchasing capacity of
rural people.
3. Customers are not much influence by the media.
4. Less number of people shows awareness about engine
capacity.
5. After sales service, resale values are the factors which
the people considered while making purchase decision.
6. Less no. of people shows interest in taking facility of
loan.
7. In Ranchi region HERO HONDA is market leader.
8. Bajaj pulsar is preferred among other bikes.
27
LIMITATIONS
Although every effort is made to make the result accurate but
almost all the report suffers from certain limitations. The
result which I obtained from this study, also suffered from
certain limitations. The limitations of this study are as
follows.
This study is done in Dis. RANCHI, hence this study is
applicable only in that particular region and not elsewhere.
Time frame of this study was limited to 13 days only
(November 10 to November 22).The result could be
different if the time frame would have long.
I visited door to door to collect the opinion and perception
about the factors influencing the purchase decision of
HERO HONDA and BAJAJ
Sometimes some consumers were not in full mood to give
the answers of my questions so some of the answers may
not be exact.
28
RECOMMENDATION AND
SUGGESTIONS
1. Price level should within the reach of rural people. Rural
people generally proffer those bikes which are within
reach.
2. Proper awareness program should be conducted to
aware about new technology and innovative feature.
3. New innovations like disc break is welcomed among
Customers.
4. Service after sale also played major role in buying
decision.
5. Safety, comfort and style affect the purchase decision.
6. Loan facility should be made attractable so as it should
utilized by rural people.
7. Customers are generally looking for good mileage bike.
BIBLIOGRAPHY
29
1. Research methodology BY C.R.kothari.
2. Marketing management By Philip kotler
INTERNET:
1. www.google .com
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