1 2 3 4 5

VOLVO V70 2007

63.50 REAL MPG
equivalent to
105.4%of offcial
fgure
LAND ROVER
DEFENDER 1984
28.85 REAL MPG
equivalent to 112.7%
of offcial fgure
MAZDA MX5
ROADSTER COUPE
2006 37.63
REAL MPG
equivalent to 105% of
offcial fgure
KIA SOUL 2008
47.13 REAL MPG
equivalent to
98.4% of
offcial fgure
CITROEN
BERLINGO
MULTISPACE 2008
51.98 REAL MPG
equivalent to 100.0%
of offcial fgure
C
onsumer demand for fuel
efcient cars shows no signs of
abating. According to the SMMT,
registrations for alternatively fuelled
vehicles have jumped by 51.3%, while
pure electric cars have experienced an
increase of 143.9%.
HonestJohn.co.uk is staying at the
forefront of this increase in demand, with
the launch of the Fuel Cost Calculator.
The calculator is a simple tool which
enables car buyers to compare diferent
models and trims to fnd the most
economical car for them. It is a brand new
aspect of HonestJohn.co.uk which builds
on our dedication to help motorists make
informed, transparent purchasing decisions.
The calculator will also factor in electric
charging point grants and battery hire,
should these apply to the electric car
in question, and it will work out London
congestion charge savings if the car in
question qualifes for an exemption.
Visit, honestjohn.co.uk/fuel-calculator

23,112,484
PAGE VIEWS
4,268,194
UNIQUE USERS
550,442
GOOD GARAGE
GUIDE VIEWS
19,907
NEWSLETTER
SUBSCRIPTIONS
12,015
VISITS VIA SOCIAL
2014
MOT FILES UPDATE
1
NEW FUEL
CALCULATOR
HONESTINSIGHTS
ISSUE FIVE
MARKET TRENDS GOOGLE ANALYTI CS WHAT S NEW ASK HJ
TOP 5 REAL MPG PERFORMERS FOR Q2 2014
THE SITE IN
NUMBERS
www.honestjohn.co.uk Summer 2014 01
Calculating the cost
of modern motoring
The Honest John Fuel Cost Calculator
April-June 2014
SMMT FACT:
The average
new car
returns
57.4mpg
HONEST JOHN
REAL MPG
FACT:
The average
new car returns
43.7mpg
143.9%*
rise in
registrations
for pure
electric cars
51.3%*
rise in
registrations
for fuel
alternative
cars
Jan-July 2014
02
MOST POPULAR
Summer 2014 www.honestjohn.co.uk
Page impressions accelerate
USER
ENGAGEMENT
7454
NEW FORUM POSTS
3272
NEW
REGISTRATIONS
1901
QUESTIONS ASKED
345
GOOD GARAGE
REVIEWS
SUBMITTED
295
OWNER REVIEWS
SUBMITTED
SMMT
Vs.
HONESTJOHN.co.uk
SMMT TOP 10
1] Ford Fiesta
2] Ford Focus
3] Volkswagen Golf
4] Vauxhall Corsa
5] Vauxhall Astra
6] Nissan Qashqai
7] Audi A3
8] Fiat 500
9] Volkswagen Polo
10] BMW 3 Series

HONESTJOHN.CO.UK
TOP 10
1] Nissan X-Trail
2] Nissan Qashqai
3] Mercedes-Benz C-Class
4] Ford Fiesta
5] Volkswagen Golf
6] Ford Focus
7] Skoda Yeti
8] Hyundai i10
9] Honda Jazz
10] Audi A3 Sportback
DOMINANCE OF
CONVERTIBLES
ON THE SITE
Mazda MX-5 Roadster Coupe
10%
Mazda MX-5
8%
Saab 9-3 Convertible
7%
BMW Z4
6%
Peugot 207CC
6%
Volkswagen Eos
5%
Mercedes-Benz SLK
5%
Audi A3 Cabriolet
4.5%
Mercedes-Benz E-Class Cabriolet
4%
MINI Convertible
4%
0 5% 10%
Page impressions for our Goodwood
Festival of Speed coverage increased
by 1295% compared to last year. In
the run up to the event we published
updates on what to expect from the
show as they came through. This
meant we were always publishing the
most recent up to date information.
These stories were then shared via
social media and subsequently picked
up by other sources. Referral trafc to
this section comprised of 20% of the
total page impressions.
TOP STORIES
Lexus RC F to debut
Revised 2014 Ford Focus ST
Mazda mark 25th anniversary for the MX-5
The UK is one of the largest markets for convertibles
in Europe and the recent warm weather has seen a big
increase in page impressions, with car buyers turning
their attention to this years coolest drop tops. The
biggest winner of the summer has been the Mazda MX-5,
while the Saab 9-3, BMW Z4 and Peugeot 207CC have
also seen notable increases in trafc. This table shows the
% share of page impressions for each convertible car.
Goodwood Festival of Speed
1
2
9
5
%
c
o
v
e
r
a
g
e

i
n
c
r
e
a
s
e

c
o
m
p
a
r
e
d

t
o

l
a
s
t

y
e
a
r
03
FOCUS ON
www.honestjohn.co.uk Summer 2014
Showcase your brand
to a highly targeted -
in market audience
Kirsty Fitton, Commercial Manager, HonestJohn.co.uk, talks about our highly
targeted Commuter Challenge partnership with London 24 and the Renault ZOE
commute in and around London.
In return, they gave valuable,
real-life reviews on what the car
was like to drive and how it ftted
into their daily lives.
Contrasted against these
reviews, we were able to provide
analysis from our Fuel Calculator
against alternative car choices,
so our readers can see which
car they would be better of with
fnancially and the gains that
could be made by selecting a
Renault Zoe.
Run over a 10 week period
in a series of fve advertorials,
including engaging video
interviews, the partnership aimed
to educate our audience on the
benefts of buying an electric car,
specifcally the ZOE, in a relaxed,
relevant and straightforward way.
Backed up by a display
campaign across all platforms
- from mobile to tablet, desktop
and via email and social media,
the partnership could be viewed
however and whenever was
convenient to our readers.
H
onest Johns new
Fuel Calculator is
home to trusted,
relevant, real-world advice for
car buyers considering their next
purchase - making it an ideal
location for manufacturers to
promote their cleverest, most
efcient new models.
Weve teamed up with London
24 for our latest project, in a
cross partnership advertising
deal to showcase the Renault
ZOE electric car.
By combining London 24s
considerable readership based
in the Capital and Honest Johns
nationwide audience of 1.6
million car buyers, were able to
speak to a powerful audience
of engaged commuters who
are looking for a cost- efective,
alternative small car that never
needs to go near a petrol pump.
Renault UK supplied four
Honest John readers with a ZOE
for two weeks, allowing them
to test the car on their daily
Renault ZOE
75.6%
Volkswagen e-Golf
7.5%
BMW i3
6.3%
Nissan Leaf
6.1%
Renault Twizy
2%
Renault Fluence
1.1%
Mitsubishi i-MiEV
0.5%
Peugeot iOn
0.3%
Citroen C-Zero
0.2%
0 10% 20% 30% 40% 50% 60% 70% 80%
DOMINANCE
OF ELECTRIC
VEHICLES
ON SITE
This graph highlights the
share of page impressions
between electric cars on
the site, June - Aug 2014
CITY CAR OF THE YEAR
Hyundai i10
SMALL HATCHBACK OF THE YEAR
Dacia Sandero
SMALL FAMILY CAR OF THE YEAR
Volkswagen Golf
LARGE FAMILY CAR OF THE YEAR
Skoda Octavia
COMPACT EXECUTIVE CAR OF THE YEAR
BMW 3 Series
LARGE EXECUTIVE CAR OF THE YEAR
Jaguar XF
MPV OF THE YEAR
Ford C-MAX
CROSSOVER OF THE YEAR
Skoda Yeti
SUV OF THE YEAR
Volvo XC90
CONVERTIBLE OF THE YEAR
Mazda MX-5 RC
PERFORMANCE CAR OF THE YEAR
Toyota GT86
LUXURY CAR OF THE YEAR
Audi A7 Sportback
VAN OF THE YEAR
Ford Transit Custom
CLASSIC CAR OF THE YEAR
Mercedes-Benz W124
BEST REAL MPG PERFORMER
Honda Civic 1.6 i-DTEC
MOST HIGHLY RATED CAR
Ford Mondeo
CAR OF THE YEAR
Volkswagen Golf
04
HONEST JOHN AWARDS 2014
Summer 2014 www.honestjohn.co.uk
A quick, but heartfelt
thank you for both the
invitation to the awards
and the award itself.
Without doubt you
have the most distinctive
awards ceremony of them
all. Others may be more
ash, but they are not as
much fun.
Scott Brownlee
Head of PR Toyota GB
Had a great time last
night Ill look forward
to wearing my
funhouse t-shirt!
Jade Wells, Press
Ofcer, Suzuki
THE WINNERS
Honest John
Awards 2014
photo album
on Facebook
generated
13,000 clicks
BRAND NEW
Honest John
Awards section
generated
70,000 page
impressions.
05
ANALYSIS
www.honestjohn.co.uk Summer 2014
N
ew car sales in the UK
show no sign of abating,
with registrations rising
for the 29th consecutive month
in July. As a result, sales have
passed pre-recession levels,
with more than 1.3 million new
cars registered in the frst six
months of 2014. The increase
in registrations has taken the
Society of Motor Manufacturers
and Traders (SMMT) by surprise,
prompting it to upgrade its
market forecast for 2014 to
2.45 million registrations, up
8.1% on 2013.
Ford continues to dominate
the sales charts, with the
Fiesta continuing to hold the
number one spot with 70,007
models sold in 2014. The
Focus is the UKs second
most popular car, with 50,767
registrations, followed by the
Vauxhall Corsa (47,752) and the
Volkswagen Golf, with 43,277
cars registered.
New car market back up
to pre-recession levels
With one manufacturer dominating the top places
Diesel registrations have
also increased 11% in
2014 - making up 52.9% of
the market - while petrols
have seen a modest 1%
rise, accounting for 43.3%
of all sales.
1,287,265
New cars registered
in the rst six months
of 2014
1
0
%
I
n
c
r
e
a
s
e
o
n
l
a
s
t
y
e
a
r

a
n
d
t
h
e
b
e
s
t
h
a
l
f
y
e
a
r

s
i
n
c
e
2
0
0
5
FORD FIESTA
70,007
models sold
in 2014
FORD FOCUS
50,767
models sold
in 2014
VAUXHALL
CORSA
47,752
models sold
in 2014
VOLKSWAGEN
GOLF
43,277
models sold
in 2014
Sales of
electric and
hybrid cars
are enjoying
impressive
growth in
2014.
34.4%
Increase in
sales
year-on-
year
52.9%
Sales of
diesel
2014
43.3%
Sales of
petrol
2014
V
Mitsubishi Outlander PHEV
UK SALES CHARTS
ANALYSIS:
1
2
3 4
MOST
POPULAR CARS FOR
SALE SEARCHES ON
HONEST JOHN
1] Ford Focus
2] BMW 3 Series
3] Volkswagen Golf
K
eith Moody has been
appointed as the new editor
of Honest John Classics.
Keith, a well-known fgure in the
classic industry, was previously
deputy editor at Practical Classics
one of the UKs best-selling classic
car titles. He has also edited weekly
newspaper Classic Car Buyer and
monthly buying and selling bible
Classic Car Mart.
A passionate enthusiast with
several classics, his main aims for
the site are to foster a sense of
community and raise awareness
of this much-loved brand. Honest
John Classics is a fantastic site
thats frst for news and must-
read buying advice and real-world
reviews, said Keith. Ill be building
on that, as well as creating a sense
of community a place where
petrolheads can get together,
share their experiences of classic
ownership, and have fun.
T
his quarters most searched
for car in the classifeds was
the Ford Escort XR3i from
the early Eighties its typical of a
shift the industry is seeing towards
younger classics. Not only are
cars from the Eighties and Nineties
the most searched for on Honest
John Classics, but there are more
events being geared towards them.
Hagerty Insurance held the Festival
of the Unexceptional in July,
which aimed to celebrate a raft of
traditionally unloved cars, such as
the Austin Allegro. While this years
Lancaster Insurance Classic Motor
Show at the NEC in November will
have a dedicated area for younger
enthusiasts and their younger cars.
Its great news, and it means our
industry which is worth 4.3bn to
the UK economy is in safe hands.
CLASSICS OF THE QUARTER
06
HJ CLASSICS
Jaguar Backs Heritage
1,728,589
PAGE IMPRESSIONS
280,917
UNIQUE USERS
4,000
VISITS VIA SOCIAL
1
NEW EDITOR
CLASSICS IN
FIGURES
April-June 2014
MOST POPULAR
SECTIONS
1] Reviews
2] Cars for Sale
3] Top 10s
4] News
5] How Many Survived
MOST SEARCHED-
FOR MAKES
1] Mercedes-Benz
2] Ford
3] BMW
4] Triumph
5] Volkswagen
Honest
John Classics
is a fantastic
site thats
rst for news
and must
read buying
advice
Summer 2014 www.honestjohn.co.uk
J
aguar Land Rover has outlined
the importance of heritage to
its brand by buying the largest
privately-owned collection of British
classic cars 543 in total worth an
estimated 100m.
The collection, assembled over
many years by British enthusiast Dr
James Hull, features many signifcant
Jaguar models, including XK, SS,
C-, D- and E-types.
The acquisition underscores
Jaguar Land Rovers investment
in its history, through its newly
created Special Operations
division which includes the
Jaguar Heritage business.
A brand new Jaguar Heritage
workshop at the historic Browns
Lane, Coventry, site will maintain
the Jaguars in the collection this
new facility will also ofer Jaguar
warrantied servicing and restoration
of the companys classic models
The cars in the collection will be
actively used to support Jaguar
brand events and customer
experiences around the world and in
developing markets, creating value
for the Jaguar Land Rover business.
John Edwards, managing
director of Special Vehicle
Operations, said, Heritage is
becoming an ever more important
diferentiating factor when it comes
to experiential customer marketing
and in developing our brands in
new and emerging markets.
Jaguar and Land Rover have
a combined back catalogue of
over 140 years to draw upon and
some of the most iconic vehicles
in the industry. In addition to the
explosive growth and interest in
classic car events worldwide and
the increase in the size and value
of the market, there is a strong
brand and business rationale
underpinning this agreement.
Manufacturer buys 100m collection of classics to strengthen its brand
NEW FACE AT CLASSICS
Who used
to own one
of these?
Ford Transit Courier
66%
Nissan e-NV200
13%
Renault Trac
12%
Vauxhall Vivaro
9%
HJ VANS
07 www.honestjohn.co.uk Summer 2014
V
an launches tend to be
like buses. Nothing comes
along for ages and then a
whole glut appear on the horizon.
Thats been the case in 2014 with
an unprecedented number of new
and facelifted vans arriving. Its
been good news for the Honest
John Vans which was launched
last February, giving us plenty
of new content for our users. As
ever, our van reviews form the
backbone of the site and there has
been plenty of interest among our
users in the new Vauxhall Vivaro
along with the Ford Transit Courier.
We were very impressed with
both newcomers, giving them
four and fve stars respectively.
The quality of new vans has never
been better and this is evident
in the latest oferings which take
refnement and driver comfort
to new levels. Its not just been
the big selling vans that have
piqued the enthusiasm of our
van users either. The all electric
e-NV200 Nissans alternative to
a conventional diesel-powered van
has also proved very popular.
If commercial vehicle buyers are
sceptical about electric vehicles,
its not borne out on Honest John
vans with the e-NV200 and the
e-Up Concept both fnding favour.
Alongside that the more
traditional oferings of the Renault
Trafc plus of course the big selling
Ford Transit and Ford Transit
Connect have helped Honest
John vans to grow even further.
Year on year, weve seen a 75 per
cent increase in trafc in Q2 with
monthly page impressions now
210,000.
MOST POPULAR VAN
REVIEWS OF THE YEAR
1] Ford Transit Custom
2] Ford Transit Connect
3] Volkswagen Transporter
4] Volkswagen Caddy
5] Vauxhall Vivaro
TOP 5 VAN SECTIONS
1] Van reviews
2] Top 10s
3] Vans for sale
4] Pricing calculator
5] Van news
VANS IN
NUMBERS
2014:
A busy year for new vans
What vans are out in front?
NEW
LAUNCHES
Vauxhall Vivaro
Renault Trafc
Ford Transit Courier
Nissan e-NV200
650,320
PAGE IMPRESSIONS
100,00
UNIQUE USERS
5
PAGES PER
SESSION
April-June 2014
Ford Transit Custom
DOMINANCE OF
NEW VANS ON
THE SITE
Ford Transit Courier
66%
Nissan e-NV200
13%
Renault Trac
12%
Vauxhall Vivaro
9%
0 10% 20% 30% 40% 50% 60% 70%
This graph takes into account
all page impressions in the
new vans market. It shows
the popularity of each model
compared with other recent
launches on HonestJohn.co.uk.
VAN MOT
Top 10 vans for passing their MoT frst time
Ford Ranger
81%
Peugeot Bipper
79%
Toyota Hiace
79%
Peugeot Boxer
76%
Toyota Hilux
76%
Land Rover
Defender 110 76%
Volkswagen
Transporter 74%
Isuzu Rodeo
74%
Mercedes-Benz Vito
73%
Mitsubishi L200
73%
0 25% 50% 75% 100%
Ford Courier
Most popular tags for published questions asked
08
HJ TRENDS
Ive received a county
court summons over a
speeding ticket.
Ive tried ignoring
them, but they wont
leave me alone. What
should I do?
Ive received a parking
ticket after leaving my
car in a loading bay for
half an hour. Do I have
grounds to ght the
parking ne?
Ive accidently ripped
off my cars wing
mirror, while parking.
How can I force the
manufacturer to x
it for free?
HJs most popular this Q
The lowdown on trending topics at HONESTJOHN.co.uk
Most popular searches in site wide box
Ford Focus
Ford Fiesta
Golf
Honda Jazz
Mazda 6
Most popular news stories
Deals of the week
No need to renew sorn from 16-12-2013
Top-10 bestselling used cars in april 2014
VW Golf voted car of the year a HonestJohn Award 2014
Honest John community forum threads with
the most recently added posts
Whos had their DPF removed?
Ford Fiesta - Radio code Ford Fiesta 4500 RDS
Ford KA - Radio code
Silliest questions
asked
Most popular
on YouTube
Used Car Buying Guide:
BMW 3 Series
Ford Grand Tourneo
Connect
HONESTINSIGHTS
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Summer 2014 www.honestjohn.co.uk
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