1

2

1.1) What is Farm Machinery?

SRT 0.8/540

Description

SHAKTIMAN Mini Series Rotary Tillers are specially designed for narrow lower HP
tractors. Its compact, light in weight but strong design makes this machine mre suitable for
light soil, shallow tillage and sinking wet lands.

Its application includes: Soil conditioning, weed control, fertilizer incorporation in row crops
and orchards like cotton, sugarcane, banana, grapes, etc., seedbed preparation in light soil and
puddling for rice crop.
Most appropriate tillage equipment for fruits and vegetable growers, rice growers, hobby
farmers, landscapers, nurseries, vineyards, green house farmers and gardens.

Advantages
It provides an economical option to small farm owners.
Perfect match to compact narrow tractors to use under overhanging branches of orchards.
More suitable for sinking wet land application in combination with mini light weight tractors.
There is so many other farm machinery of tirth agriculture pvt. Ltd.


3

1.2) Introduction of the Farm Machinery Industry:

India is the largest producer in the world for farm machinery. With a continuous and rapid
growth, this industry is most likely to double itself in the coming 10 years. From time to time,
the country involves different kinds of new technologies related to machinery, which are
updated on regular intervals as well so as to meet the modern requirement of the farmer of
India. Some of the most prominent sub-divisions of Indian farm machinery industry are
Rotary Tiller, Roto Seed Drill, Rotary Plough, Post Whole Digger, Rotary Slasher, Fertilizer
Broadcaster and many more.

Major Competitors of Farm Machinery industry:
1. Almighty Agrotech Pvt. Ltd
2. Ambica Engineering Works
3. Captain Tractors Pvt. Ltd.
4. Ganesh Agro Equipments
5. Jay Shakti Engineering Works
List of Farm Machinery products.
1. Turbine pump
2. Rotavator
3. Automatic seed dril
4. Small hands tools
5. Tiller
6. Power harrow






4

1.3) About the other major companies in the industry


1. Almighty Agrotech Pvt. Ltd
All kinds of sprayers

2. Abica Engineering Works
Rotavator, Trolley, Loader, Dozer, Cultivator, Reversible, plough, Disc harrow, Ridger,
Plough, Leveller.

3. Captain Tractors Pvt. Ltd.
Captain DI 2600 (11.8 hp) mini tractors with attachments such as cultivator, M B plough,
Reversible plough, Leveler, Automatic seed-cum-fertilizer drill, Reaper, Trailer, Loader,
Sprayer pump, Rotary tiller, Generator, Thresher, Horicultural sprayer, Centrifugal pump,
Blower etc.

4. Ganesh Agro Equipments
Rotavator, Threshers, Automatic potato planter, Potato planter, Potato digger, Chiesel
plow,Maize sheller, Trailer, Post-hole digger, Bird skarer.

5. Jay Shakti Engineering Works
Trolley, MB plough, Reversible plough, Cultivator, Chiesel plough, Leveller.




5






















6

2.1 About the Company

Tirth Agro Technology Pvt. Ltd., based at Rajkot, company incipted in 1997. We
manufacture CE certified agricultural implements for such implements under the brand
name of Shaktiman our product Economical and contributing towards the wellness of
agriculture, soon found their way in the heart of farmers. As a result, today we are the worlds
largest manufacturer of rotary tiller (rotavator). We have sustained as a MARKET leader in
india since 1997 by persistently capturing more than 60% market share. The credit to this
success is shared by our vision, determination and meticulous endeavour to offer better
products. We are looking queries from Bangladesh, South Africa, Brazil, USA, Turkey and
Italy.

Tirth Agro Technology Pvt. Ltd. Is a leading Indian agricultural manufacturer company since
1997. Progressive farmer late Shri Ladhubhai S. Gohil started it, as A.G. Agro Industries in
1997 at Rajkot, Gujarat. Initially, company had started production of spare parts only, soon
production line with brand SHAKTIMAN of agricultural implements began. Company has
effectively fulfilled the needs of customers with support of vast dealership network of more
than 546 dealers and 49 distributors across the country and they are increasing continuously.
SHAKTIMAN BRAND is synonymous with agricultural implements sector and boasts of
more than years of leadership throughout India and captured market leader position in a span
of years with market share 60-62%. The SHAKTIMAN rotary Tiller is now available in -
2.5ft to 10ft, in three series Regular (light duty), semi champion (medium duty) and
champion (heavy duty) suitable for tractors HP ranging from 10 HP to 100 HP.

SHAKTIMAN has redefined the scenario of Indian Farm Mechanization by creating
awareness and providing actual experience of rotary Tiller to the end user.









7

2.2 Company Profile
Basic Information
Business type Manufacturer
Exporter
Supplier
Industry Manufacturing and trading of advanced agricultural
implements.
Registered Address N.H. 27, Gondal Road, near Hotel Krishna Park Vavdi,
Rajkot-360 004, Gujarat, India

Ownership and capital

Year of Establishment 1997
Legal Status of Firm Private Ltd. Co. Registered under Indian Companies Act
1956
Proprietor Name Mr. Vaibhao Kawale

Trade and market

Annual Turnover Rs. 100-500 crore

Infrastructure

Location Type Semi-urban
Building Infrastructure Permanent
Size of premises 27 Acres

Team and Staff

Total number of Employees more than 1000 people

Statutory Profile

Income Tax Registration No. AABCT6282F
Central Sales Tax no. 24591802494C
Tin No. / VAT no. 24091802494V
Banker Bank of Baroda
Registration Authority Gujarat
Registration NO. U72900GJ2000PTC038435





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2.3 Location

Location of unit is most important factor for to be consideration for successful working of
any organization. It also plays vital role in the development of the unit. The total cost of
manufacturing cost of any business unit is higher due to the wrong selection of location of
their business. The main object of an industrial concern is to maximum profit through
minimum of production cost. The present location of Tirth Agro Technology Pvt. Ltd. Is at
N.H. 27, Gondal Road, Near Hotel Krishna Park, Vavdi Rajkot-360004, Gujarat, India.
In this location all the necessary facilities are easily available like the electricity supply,
finance, labor, etc.
Company mainly consider following factor of the time of selecting location.
Easy availability of raw materials
Transport facility
Cheap fuel
Loan at cheapest rate
Government policy
Availability of labor
Available Labor at cheap rate










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2.4 History & Development

Tirth Agro technology Pvt. Ltd., based at Rajkot, Gujarat in western part of INDIA is
an ISO 9001:2008 recognized company incepted in 1997. We manufacture CE certified
agricultural implements and genuine parts for such implements under the brand name of
Shaktiman. Our products, economical and contributing towards the wellness of agriculture,
soon found their way in the hearts of farmers. As a result, today we are the Worlds Largest
Manufacturer of rotary tillers. We have sustained as a MARKET leader in India for over 10
years by persistently capturing more then 50% market share. The credit to this success is
shared by our vision, determination and meticulous endeavour to offer better products.



FROM INDIA TO WORLD:

Brand has been admired for technological superiority, quality and assurance increasing
credibility among its customers. Tirth Agro Technology Pvt. Ltd. is among the fastest
growing companies in the Indian market. "SHAKTIMAN" brand is not only employed but
also recommended by leading government departments, private agencies and even academic
institutions for variety of applications of Rotary Tillers.













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2.5) Mission and Vision of the company


Mission:
Our mission is to manufacture & supply the most technologically advanced agricultural
implements worldwide, with acknowledged reliability, outstanding quality and with support
by excellent services.


Vision:
Our brand has been admired for technological superiority, quality assurance and increasing
credibility among its customers.














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2.6 PEST analysis:

PEST analysis is a concept in marketing principles. Moreover, this concept is used as a tool
by companies to track the environment theyre operating in or are planning to launch a new
project/product/service etc.
PEST is a mnemonic which in its expanded form denotes P for Political, E for Economic, S
for Social, T for Technological, L for Legal and E for Environmental. It gives a birds eye
view of the whole environment from many different angles that one wants to check and keep
a track of while contemplating on a certain idea/plan.






















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Political Factors:
Given the size of the industry and the nascent development stage, the manufacture processing
sector is a key focus area for the Government of India. The importance of the sector is further
enhanced by the fact that over 70 per cent of the population depends upon agricultural
activity for livelihood. The government has therefore been focusing on commercialization
and value addition to agricultural produce, minimizing pre/post-harvest wastage, generating
employment and export growth in this sector, through a number of regulatory and fiscal
incentives. The industry is largely unorganized, with a small but growing organized sector.
.
Environmental Factor:

Environmental factors are things that help reduce the impact of machinery production
on the environment and might cause someone to choose to buy a product.
For example, company produced machines doesn't have to be transported as far, so
less CO2 is produced. This means there is less of an impact on the environment.


Social Factors:
Social factors are things that affect lifestyle, such as religion, family or wealth. These can
change over time. Machinery developers need to be aware of these changes to make
Machines that meet the needs of farmers.
For example, farmers now expect to find powerful machinery for the farm. This is because
TV programmes encourage farmers to try new technology.






13

Technological Factors

Technology has dramatically improved and reshaped every part of our lives. It has hardly left
any aspect of our existence untouched Technology has helped society to cut across the
traditional boundaries for getting converted into an emerging information socirty.

The Governments long-term vision on Information and Communication Technology (ICT)
in the Agriculture sector aims to bring farmers, research, scientists and administrators
together by establishing a system known as Agriculture Online for the exchange of ideas
and information.
A land information system has already started using geographic information systems (GSI)
and remote sensing to help the farmers to plan their activities and facilitate decision-making
and planning at the local level (India- 2004). Farmers can find out their land and make sure
that what should they grow to make maximum profits. Achievements of Indian agriculture
supported by technology like development of High Yielding Varieties (HYV) of seeds, new
hybrids of different crops, research in the area of vaccine production, varietal development
through somoclonal variations, developing better products.















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2.7 Swot analysis:

SWOT analysis is a basic, straightforward model that provides direction and serves as a basis
for the development of marketing plans. It accomplishes this by assessing an organizations
strengths (what an organization can do) and weaknesses (what an organization cannot do) in
addition to opportunities (potential favorable conditions for an organization) and threats
(potential unfavorable conditions for an organization).

SWOT analysis is an important step in planning and its value is often underestimated despite
the simplicity in creation. The role of SWOT analysis is to take the information from the
environmental analysis and separate it into internal issues (strengths and weaknesses) and
external issues (opportunities and threats). Once this is completed, SWOT analysis
determines if the information indicates something that will assist the firm in accomplishing
its objectives (a strength or opportunity), or if it indicates an obstacle that must be overcome
or minimized to achieve desired results (weakness or threat).

Strengths

-existing distribution and sales networks
-reduced labor costs
-experienced business units
-barriers of market entry

Weaknesses

-tax structure
-investments in research and development

Opportunities

-growth rates and profitability
-global markets
-venture capital
-new markets
-growing economy

Threats

-increasing costs
-global economy
-tax changes
-unexpected problems


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2.8 Product profile

We are a prominent manufacturer, exporter and supplier of a wide range of agricultural
implements. Manufactured using superior quality raw material and designed in compliance
with the specified ISO and CE standards, these machines are extensively used in the
agricultural sector. Our range includes Shaktiman Regular Rotary Tiller Series, Shaktiman
Semi Champion Rotary Tiller Series, Shaktiman Champion Rotary Tiller Series, Shaktiman
Side Shift Rotary Tiller Series and Shaktiman Mini Rotary Tiller Series. We also offer
Shaktiman Post Hole Diggers, Shaktiman Rotary Plough Series and Shaktiman Slasher
Series.
These agricultural implements are highly appreciated for the following features:
High performance
Corrosion resistance
Durability
Precision engineering
Compact design

Keeping in mind the diverse requirements of our clients, we construct these machines using
latest technology that makes these enable to withstand extreme working conditions.












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2.9) Functional Department

1) Production Department

Introduction:
Production is the heart of any industry. Good products are keys to market
success. It is the basic activity of industrial unit. Business includes all those activities
concerned with the production. Production planning department is a center of the company
because the production planning is done according to the demand and requirement of the
consumer. Good products are key of success. Production department of every unit must be
powerful as well as good quality otherwise it unable to produce good quality product for
every unit.














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2) Marketing Department:
Marketing is the important Function by means of which goods and
services are provided to the customer. Marketing is link between Demands and supply all
type of goods and services are available in market so we can say that market is very
useful for society
Market is very useful for any unit because industrys product is produce
in factory but product selling is only in market.

Departmental Chart








chairmen
marketing
manager
marketing
assistant
quality
control
manager


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Channel of Distribution

Distribution channel means link between producer and customer, in other word
channel of distribution means a bridge between product and user.
THERE ARE MAINLY TWO TYPES OF DISTIBUTION CHANNEL
Direct channel:
In this channel product reach manufacturer to farmers (user). There is
no any kind of mediator in this channel so that it is known as direct channel.
In direct channel:
There is no any type of indirect channel.


Distribution Channel

MANUFACTURER [TIRTH]


SALES AGENT [COMPANY PERSON]


FARMERS




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Sales and Promotion
Sales promotion is an important component of a company's marketing communication
strategy along with advertising, public relations, and personal selling. Days Company try
more and more selling so company gives a discount, all are this sales promotion and also give
a free consumer contact number which is toll free, and also give a e-mail address for
feedback.

Market Segmentation
Market segmentation is the identification of portions of the market that are different from
one another. Segmentation allows the firm to better satisfy the needs of its potential
customers.
Positioning:
Positioning is the process by which marketers try to create an image or identity in the mind of
their target market for its product, brand, or organization.
Tirth agro. Pvt. Ltd. is the No. 1 in India for farm machinery. company gives the vast variety
of machinery as compare to other companies.












20


















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3.1) Literature Review

A literature review is a summary of previous research on a topic. Literature reviews can be
either a part of a larger report of a research project, a thesis or a bibliography essay that is
published separately in a scholarly journal. I do literature review to understand my research
objective better. I also try to find any knowledge gap, degree of agreement on the topic, past
debate on the topic, etc.
The purposes of literature review know the preferences of farmers about farm machinery
products diff. type of Turbine pump,Rotavator, Automatic seed drill, Small hands tools,Tiller
and many more. We have been established on a topic and what is their decision for a farm
machinery products.
And also focused on services of the company.

As per the project and analysis we will find our Answer of question all are in this project.
AGRICULTURAL MACHINERY MAINTENANCE
IN DEVELOPING COUNTRIES


BY

JOSHUA I. IBOAYA










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LITERATURE REVIEW



According to Gego (1986), mechanization is the completion of farm operations with
minimum use of manpower, within a short time, at a low cost and with increasing quality.

From the paleolithic times, there has been shift of power sources for mechanization:

The use of machinery in agriculture as the tractorization of agriculture has been much more
rapid in industrialized countries than in developing countries. According to Johnson and
Hollenberg (1950), factors that accelerated tractorization of American agriculture in the
early 1950's were:

1 . The wartime period led to limited supply of labor,

2. High cost of keeping works took,

3. High level farm income permitting the investment necessary for mechanization,

4. Production of adaptable tractor models,

5. A general preference for motorized equipment by both youths and adults.

During this period, the average farm size rose from 17 acres in the 1930's, to 210 acres in the
1950's and to 401 acres in the 1970's.

On the other hand, tractorization of agriculture has been very slow

1. Farm size and structure - 80-90$ of farm holdings are below 5 ha and 50-60$ are 2ha or
less. Small holding system limits mechanization due to the problems of topography, drainage,
natural vegetation and accessibility.

2. Population and labor - small farm systems are labor intensive and family oriented. Small
holder sector engages over 50$ of the economic, active population.

3. Semi-subsistence farming - usually 2-3 ha holdings and generally devotes 60-70$ of its
area to household food crops mainly root crops and cereals - dryland intercropping.

4. Low and variable incomes - 1.5 tonnes of cereals at $80 and 1.5 tonne of peanuts at $250
all ending up at $250 gross family income for six people.

5. Institutional support - Input supply, marketing, credit, extension, and training are limited
and a major constraint to improved productivity.

In developing countries, tractorization is usually associated with labor displacement, that is,
employment destroyer rather than employment creator. Abercrombie (1973) estimated in


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Latin America that one tractor has replaced 2-5 horses and 2 men. Mclnerney and Donaldson
(1975) found
That one tractor led to a net loss of eight permanent jobs in Pakistan. Culp in (1969) found in
the tractorization of American Agriculture that


6. Machinery has drastically reduced man hrs/ac for harvesting as follows:

1 800 - 56 man-hours/acre

1900 - 15 man-hours /acre

1969 - 5 man-hours/acre
Johnson and Hollenberg (1950) found that mechanization of American agriculture has led to
a decrease in family and permanent hired labor inputs and this was partially offset by
increases in casual labor requirements. Gego (1986) found that with increased mechanization
in the development of northern Indian province of Punjab that it was possible to:

1. Improve employment situation,

2. Extend cultivated area,

3. Raise yield, and

4. Augment per capita income.

According to Sargen (1956), quoting Richard Day's views, mechanization displaced labor in
a two-stage push-off the farm in southern OSA. The first phase was partial mechanization of
the pre- harvest operations. The second phase used mechanized techniques for harvesting
corn, cotton and tomatoes. But Sargen argued that mechanization was an employment
creator, because the increased production created more job opportunities for the displayed
labor in the processing factories. To determine whether agricultural mechanization is an
employment destroyer, the International Conference of the FA0, Rome, published a report
(1975), "The Effects of Farm Mechanization on Production and Employment". The report
concluded that there has been no

Negative influence of agricultural mechanization on the overall employment situation (Gego,
1986).

In spite of the six uses of the tractor, e.g. for seedbed preparation, planting, cultivation of
growing plant, harvesting, transporting and processing, many developing countries such as
Mexico and Nigeria are still adopting the Bimodal Strategy. This, according to Sargen
(1956), is a system of agriculture characterized by technological dualism:

1 . Commercial Sector - utilizing labor-saving equipment

2. Subsistence Sector - relies on traditional technology with manual work plus workstock and
increased amounts of conventional inputs. According to the FAO Report (197^) at the Expert
Consultation



24

Meeting on the Mechanization of Rice Production, developing countries should have a
goodsynthesis of cultivation techniques and the use of agriculture machinery and equipment.
The report puts the economic life of a tractor at 6,000 hrs. But Johnson and Hollenberg
(1950) said that with good maintenance, tractors can still perform at 7,000 - 10,000 hrs.





















25
















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Definition:

Research Problem is considered as the nerve of the project. Without a proper well-organized
research plan, it is impossible to complete the project and reach to any conclusion. The
project was based on the customer satisfaction survey. The main objective of survey was to
collect appropriate data, which work as a base for drawing conclusion and getting result.
Therefore, research Problem is the way to systematically solve the research problem.
Research methodology not only talks of the methods but also logic behind the methods used
in the context of a research study and it explains why a particular method has been used in the
preference of the other methods.













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4.1 Research Problem

In this research problem we wish to study brand preference in farmers mind, while they
would be contracting with companies selling products, selling the products or spreading the
goodwill or bad will about the brands.
We wish to study their satisfaction level from the products and after sales services from the
company.
Only an actor can act more effectively in front of camera than any other person that way
retailer can suggest same innovative and creative ideas of marketing, advertising sales and
distribution.
Tirth Agro Pvt. Ltd. is very well known brand in saurastra since sixteen to seventeen years.
Mr. Ladhubhai S. Gohil started the business in 1997 in Rajkot district.

Tirths farm machinery products are well accepted by the farmers. There is solid competition
from many companies in the market such as Almighty Agrotech Pvt. Ltd, Ambica
Engineering Works, Captain Tractors Pvt. Ltd. And Ganesh Agro Equipments. They are the
highest competitors of the farm machinery product. In order to achieve steady growth in this
highly competitive market, the study was under taken on the A study of CUSTOMER
SATISFACTION TOWARDS TIRTH AGRO TECHNOLOGY PRIVATE LIMITED
So that company comes to know about the sale of their products and the problems, needs and
demands of the different outlet who are keeping the machinery of the Tirth agro. Pvt. Ltd.












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4.2) Scope of the Research

With the help of this research we can come to know the overall companys relationship with
the farmers and the companys credit in the market. As per this research company may
change to some innovative and creative ideas and strategies to tab the market better. We can
also know the policies of the other companies and their marketing strategies & techniques of
building up the relations with the farmers.




















.




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4.3) Objective of the Research:


Main Objectives:
1) To know the satisfaction level of farmers.
2) To know the perception of farmers regarding the product.


Sub Objectives:
1) To know the Tirths perception and connectivity with farmers.
2) To evaluate behavior of sales representatives during the visit.











30



4.4) Research Design

Research design is important primarily because of the increased complexity in the market as
well as marketing approaches available to the researchers. In fact, it is the key to the
evolution of successful marketing strategies and programmers. It is an important tool to study
buyers on behavior, consumption pattern, brand loyalty, and focus market changes. A
research design specifies the methods and procedures for conducting a particular study.
Acording to Kerlinger, Research Design is a plan, conceptual structure, and strategy of
investigation conceived as to obtain answers to research questions and to control variance.

Descriptive research:
The type of research adopted for study is descriptive. Descriptive studies are undertaken in
many circumstances when the researches is interested to know the characteristic of certain
group such as age, sex, education level, occupation or income. A descriptive study may be
necessary in cases when a researcher is interested in knowing the proportion of people in a
given population who have in particular manner, making projections of a certain thing, or
determining the relationship between two or more variables. The objective of such study is to
answer the who, what, when, where and how of the subject under investigation. There is a
general feeling that descriptive studies are factual and very simple. This is not necessarily
true. Descriptive study can be complex, demanding a high degree of scientific skill on part of
the researcher.

Here we have use descriptive research design:

A. Primary data


31

Primary data can be collected in four ways:
Observational research:-
o Fresh data can be gathered by observing the relevant actors and setting.
Focus-group research:-
o A focus group is a gathering of six to ten people who are invited to spend a
few hours with skill moderator to discuss a product, service. Or other market
entity.

Survey research: -
o Surveys are done to learn about farmers. They purchase the farm machinery
product are rationally or emotionally. Or they are satisfied with this product or
not? So on, and to measure these magnitudes in the general population.
Experimental research:-
o Experimental research calls for selecting match groups of subjects, subjecting
them to different treatments, controlling extraneous variables, and checking
whether observed response differences are statistically significant.

We have collected data for our project report as survey research which is best suited for
descriptive research. We have undertaken this survey to know the farmers preferences
towards the company Tirth Agro. Pvt. Ltd. Farmers preferences, companys response towards
the complaints etc.

Population:
As per this formula we found the 125 Sample size for our research for accurate result of the
research.




32

Sampling Method:
It refers to how should we choose the respondents?
Sampling procedures are of 2 kinds;
1) Probability Sampling
2) Non-probability Sampling
Probability sampling procedure:
It is used where all the units of population are given known and equal chance to be
selected as samples.
Non-probability sampling procedure:
It is used where all the units of population do not get known and equal to be selected
as samples.


Sample size:
Hence according to the statistical formula the estimated sample size was 125. Hence for the
better convenient results of the survey the approximate size of 125 samples was taken.


Data collection method:
The primary research was done by surveying the farmer. Surveys were carried out from
different City. However observations also played a very important role in getting the survey.
The survey was collected with the help of questionnaires. The questions were structured and
were placed strategically to elicit a correct and honest response from the farmers.



33

4.5) Limitations of the Study

Financial Limitation:
This research was done for academic purpose and on very small scale with limited
geographical variances; so it was financial limitation for the study.

Limitations of target segment:
The study was strictly under observation of academic guides of SIBM and company guide of
Tirth Agrotech Pvt. Ltd. and in only 45 days more than a cities boundary cannot be crossed.
117
Lack of expertise:
With strict guideline from academic and company font the research is a carried out. Yet the
researcher is a student of MBA degree and the study is for academic purpose.

Limitation of Area:
With the direction of companys guide we need to cover only some area of the city so the
area is also a limitation of the study.













34



















35

5.1) Graphical Analysis

Q.1) Support provided in getting finance?
Category Frequency Percentage Valid Percentage Cumulative %
Very Good
39 31 31 31
Good
77 62 62 93
Neutral
8 6 6 99
Poor
1 1 1 100
Very Poor
0 0 0
Total
125 100 100 100



Interpretation:

The above graph shows the support provided to getting finance?
As per this analysis we can interpret that there are good responce shown in the graph.
There are more responce come to the good which is 62%
The other responce come to very good which is 31% which is second highest.
There are very less numbers found in the neutral and poor responce.






31%
62%
6%
1%
0%
Chart Title
very good
good
neutral
poor
very poor


36




Q.2) Information provided about product?

Category Frequency Percentage Valid Percentage Cumulative %
Very Good
29 23 23 23
Good
31 25 25 48
Neutral
64 51 51 99
Poor
1 1 1 100
Very Poor
0 0 0
Total
125 100 100 100




Interpretation:

Above chart shown the information provided about the product.
As per this analysis we can conclude that there are 60% farmers responce in the neutral.
There are 0% in poor it means information is provided to all.



Series1
0
20
40
60
80
very
good
good
neutral
poor
very
poor
Series1


37

Q-3) Responses shown by the dealership?

Category Frequency Percentage Valid Percentage Cumulative %
Very Good
33 26 26 26
Good
67 54 54 80
Neutral
24 19 19 99
Poor
1 1 1 100
Very Poor
0 0 0
Total
125 100 100 100




Interpretation:

Here we can see the responces shown by the dealership?
We can interpreted more than 60% farmers select the good responces towards the dealership.
More than 20% farmers gives very good responce.





Series1
0
20
40
60
80
very
good
good
neutral
poor
very
poor
Series1


38

Q-4) On time as per commitment?

Category Frequency Percentage Valid Percentage Cumulative %
Very Good
37 30 30 30
Good
56 45 45 75
Neutral
30 24 24 99
Poor
2 1 1 100
Very Poor
0 0 0
Total
125 100 100 100





Interpretation:

This chart shows the time commitment of machine delivery.
More than 50% farmers gives good response, it shows the work of company which is good.





Series1
0
10
20
30
40
50
60
very
good
good
neutral
poor
very
poor
Series1


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Q-5) Damage if any at the time of delivery?

Category Frequency Percentage Valid Percentage Cumulative %
Very Good
38 30 30 30
Good
40 32 32 62
Neutral
42 34 34 96
Poor
5 4 4 100
Very Poor
0 0 0
Total
125 100 100 100



Interpretation:

This diagram shows that the damage on delivery.
Here 34% farmers give neutral response and 32% farmers give good response and the ratio of poor
response is 4%.






30%
32%
34%
4%
0%
Chart Title
very good
good
neutral
poor
very poor


40


Q-6) Condition of machine at the time of delivery?

Category Frequency Percentage Valid Percentage Cumulative %
Very Good
20 16 16 16
Good
71 57 57 72
Neutral
31 25 25 98
Poor
3 2 2 100
Very Poor
0 0 0
Total
125 100 100 100





Interpretation:

Here condition of machinery on delivery time is shown.
The response of Farmers are good 71% farmers give good respose.
There are 31% Farmers give neutral response.




Series1
0
20
40
60
80
very
good
good
neutral
poor
very
poor
20
71
31
3
0
Chart Title
Series1


41


Q-7) Qualities of tool kit and manuals?

Category Frequency Percentage Valid Percentage Cumulative %
Very Good
27 22 22 22
Good
48 38 38 60
Neutral
39 31 31 91
Poor
9 7 7 98
Very Poor
2 2 2 100
Total
125 100 100 100




Interpretation:

This chart shows the quality of toolkits and manuals.
We can see that more than 45% farmers give good response towards the company.
There are less than 10% farmers give poor response.






0
5
10
15
20
25
30
35
40
45
50
very good good neutral poor very poor
Series1


42


Q-8) Training of operator and customer on machine operation?

Category Frequency Percentage Valid Percentage Cumulative %
Very Good
36 29 29 29
Good
73 58 58 87
Neutral
16 13 13 100
Poor
0 0 0
Very Poor
0 0 0
Total
125 100 100 100





Interpretation:

In this diagram we can see that the Training of operator and customer on machine operation.
There are 58% farmers responses good and 29% farmers responses very good.
There are 13% farmers which shows the neutral responses.



29%
58%
13%
0% 0%
Chart Title
very good
good
neutral
poor
very poor


43


Q-9) Explanation of warranty policy?

Category Frequency Percentage Valid Percentage Cumulative %
Very Good
33 26 26 26
Good
32 26 26 52
Neutral
59 47 47 99
Poor
1 1 1 100
Very Poor
0 0 0
Total
125 100 100 100





Interpretation:

This chart shows the warranty policies.
Here more than 55% Farmers responses neutral and more than 30% Farmers responses very good.
There are 0% Farmers responses poor and very poor.





0
10
20
30
40
50
60
very good good neutral poor very poor
Series1


44


Q-10) Explanation of service schedule?

Category Frequency Percentage Valid Percentage Cumulative %
Very Good
25 20 20 20
Good
72 57 57 77
Neutral
27 22 22 99
Poor
1 1 1 100
Very Poor
0 0 0
Total
125 100 100 100





Interpretation:

This diagram shows the service schedule of machinery which is provided by the company.
There are 57% farmers responses good and 22% farmers responses neutral.




20%
57%
22%
1%
0%
Chart Title
very good
good
neutral
poor
very poor


45


Q-11) Training on blade fitment?

Category Frequency Percentage Valid Percentage Cumulative %
Very Good
25 20 20 20
Good
61 59 59 79
Neutral
38 30 30 99
Poor
1 1 1 100
Very Poor
0 0 0
Total
125 100 100 100




Interpretation:

This chart shows the training on blade fitment.
Which shows more than 55% farmers responses good and more than 20% farmers responses
very good.
There are less than 40% farmers which all are responses neutral.




Series1
0
20
40
60
80
very
good
good
neutral
poor
very
poor
Series1


46


Q-12) Training on use of spare parts catalogue and operator manuals?


Category Frequency Percentage Valid Percentage Cumulative %
Very Good
30 24 24 24
Good
40 32 32 56
Neutral
49 39 39 95
Poor
5 4 4 99
Very Poor
1 1 1 100
Total
125 100 100 100



Interpretation:

Here company give Training on use of spare parts catalogue and operator manuals.
There are 49% Farmers responses neutral and 40% Farmers responses good.
30% farmers responses very good.





Series1
0
20
40
60
very good
good
neutral
poor
very poor
30
40
49
5
1
Chart Title
Series1


47


Q-13) Soil pulverization?


Category Frequency Percentage Valid Percentage Cumulative %
Very Good
48 39 39 39
Good
53 42 42 81
Neutral
20 16 16 97
Poor
4 3 3 100
Very Poor
0 0 0
Total
125 100 100 100





Interpretation:

This diagram is related to the soil pulverization.
There are 42% Farmers responses good, it means the machine works batter in the farm.
There are 39% farmers responses very good.






very good
39%
good
42%
neutral
16%
poor
3%
very poor
0%
Chart Title


48



Q-14) Blade performance/life?

Category Frequency Percentage Valid Percentage Cumulative %
Very Good
44 35 35 35
Good
43 34 34 69
Neutral
32 26 26 95
Poor
6 5 5 100
Very Poor
0 0 0
Total
125 100 100 100




Interpretation:

This diagram related with blade performance.
We can see that 34% Farmers responces good and 35% Farmers responces very good.
It means the blade performance of the product is good.




35%
34%
26%
5%
0%
Chart Title
very good
good
neutral
poor
very poor


49


Q-15) Machine durability?

Category Frequency Percentage Valid Percentage Cumulative %
Very Good
21 17 17 17
Good
70 56 56 73
Neutral
31 25 25 98
Poor
3 2 2 100
Very Poor
0 0 0
Total
125 100 100 100



Interpretation:

This diagram shows the machine durability.
Here most of the Farmers give good responses to the machine durability.
There are 25% Farmer who give neutral response.






17%
56%
25%
2%
0%
Chart Title
very good
good
neutral
poor
very poor


50


Q-16) Machine productivity?

Category Frequency Percentage Valid Percentage Cumulative %
Very Good
35 28 28 28
Good
50 40 40 68
Neutral
35 28 28 96
Poor
5 4 4 100
Very Poor
0 0 0
Total
125 100 100 100




Interpretation:

This chart shows the machine productivity.
More than 45% Farmers responses good and more than 30% fFarmers responses very good.
It means machine helps a lot to the Farmers in productivity.





Series1
0
10
20
30
40
50
very
good
good
neutral
poor
very
poor
Series1


51


Q-17) Suitability to your tractor?

Category Frequency Percentage Valid Percentage Cumulative %
Very Good
31 25 25 25
Good
50 40 40 65
Neutral
42 34 34 99
Poor
2 1 1 100
Very Poor
0 0 0
Total
125 100 100 100




Interpretation:

This chart related to the suitability of the tractor.
More than 45% Farmers give good response and more than 25% farmers give very good response for
the suitability of machine with tractor.






0
10
20
30
40
50
very good
good
neutral
poor
very poor
Series1


52



Q-18) Customer reach (distance wise)/ network?

Category Frequency Percentage Valid Percentage Cumulative %
Very Good
36 29 29 29
Good
50 40 40 69
Neutral
34 28 28 97
Poor
4 3 3 100
Very Poor
0 0 0
Total
125 100 100 100




Interpretation:

This information is related to the Customer reach network.
Here most of the farmers response good and some of the farmers response very good which
are more than 30%.






Series1
0
10
20
30
40
50
very
good
good
neutral
poor
very
poor
Series1


53



Q-19) Warranty processing experience?

Category Frequency Percentage Valid Percentage Cumulative %
Very Good
33 24 24 24
Good
46 37 37 61
Neutral
46 37 37 98
Poor
3 2 2 100
Very Poor
0 0 0
Total
125 100 100 100




Interpretation:


This diagram is related to the Warranty processing experience.
Were good and neutral responses are at 37%.
There are 2% Farmers who give poor response.






24%
37%
37%
2%
0%
Chart Title
very good
good
neutral
poor
very poor


54



Q-20) Dealer response for service request?


Category Frequency Percentage Valid Percentage Cumulative %
Very Good
28 22 22 22
Good
57 46 46 68
Neutral
33 26 26 94
Poor
7 6 6 100
Very Poor
0 0 0
Total
125 100 100 100



Interpretation:

This chart is related to the service response were we can see that more than 40% Farmers give good
response and 20% Farmers gives very good response.
We can conclude that the response about the service is good.



Series1
0
20
40
60
very good
good
neutral
poor
very poor
A
x
i
s

T
i
t
l
e

very good good neutral poor very poor
Series1 28 57 33 7 0
Chart Title


55



Q-21) Parts availability?

Category Frequency Percentage Valid Percentage Cumulative %
Very Good
41 33 33 33
Good
43 34 34 67
Neutral
40 32 32 99
Poor
1 1 1 100
Very Poor
0 0 0
Total
125 100 100 100





Interpretation:

This graph shows the parts availability of the machinery.
Were 41% Farmers responses very good and 43% Farmers responses good.
From the survey we can say that Farmers get parts easily





0
10
20
30
40
50
very good
good
neutral
poor
very poor
41 43
40
1
0
Series1


56



Q-22) Quality of parts/ value for money?

Category Frequency Percentage Valid Percentage Cumulative %
Very Good
27 21 21 21
Good
71 57 57 78
Neutral
26 21 21 99
Poor
1 1 1 100
Very Poor
0 0 0
Total
125 100 100 100




Interpretation:

This chart related to the quality of parts.
Were the highest response is 71% which is good. And the second highest response is 27%
which is very good.
There are only 1% poor response given from the Farmers.






0
20
40
60
80
very good
good
neutral
poor
very poor
very good, 27
good, 71
neutral, 26
poor, 1
very poor, 0
Chart Title


57



Q-23) Arranging non available parts as per need?

Category Frequency Percentage Valid Percentage Cumulative %
Very Good
22 17 17 17
Good
50 40 40 57
Neutral
47 38 38 95
Poor
6 5 5 100
Very Poor
0 0 0
Total
125 100 100 100




Interpretation:

Here the graph is related to arranging the non available parts of machinery.
Were 40% Farmers response good and 38% Farmers response neutral.
It concluded that company arranged the parts for the machinery which are non available.








17%
40%
38%
5%
0%
Chart Title
very good
good
neutral
poor
very poor


58



Q-24) Comments/ reasons for poor and very poor rating if any?

Here there is no response given from the Farmers.




































59

5.2) Findings
Tirth Agrotech is passing through Growth period of its life cycle.

From the analysis highest numbers of farmers have suggested that they are satisfied
with the product.

More than 50% farmers are happy with the services of the company.


Tirth Agtotech deliver their product to each farmer only one time in a week because
of higher demand of products in the market and very low production capacity as
compare to demand.

Tirth Agtotech gives good quality at same price that competitors are offer.

















60

5.3) Suggestions

As per study the Tirth is not doing the promotional activity. So the company has to
focus on promotional activity so the company can take the position in the mind of
consumer.

As per study the company is not producing the Dozer, Cultivator, Reversible and
which have good demand in market so company have to spread its hand in this area.
But in a meeting with Director of company they dont have even future plan for the
above product because they want some extra ordinary products as compare to
competitors.

The company has not yet expanded its wing in some area of Gujarat. So at that time
company have to expand its area.

As per the response of farmers Tirth agrotech should improve their services related
timely delivery of machinery.














61

5.4) Conclusion

As per this project and our experience we can conclude that Tirth Agrotech Pvt. Ltd.
is growing at very fast rate in the market.

Because of its quantity of machinery which is very much famous among the farmers.
As per the survey farmers are satisfied with the quality of product and range of the
product. Farmers also satisfied with the service which is provided by the company.

So we can conclude that Tirth Agrotech more focusing to give much services to the
farmers.



















62

5.5) Learning

How to generate inquiry for our company.

How to attained call in market.

How to handle farmers.

How we can demonstrate the products in front of farmers.

How to handle complaints of farmers.





















63

5.6) Bibliography

What is agriculture?
https://www.google.co.in/?gferd=cr&ei=1k3xu5txo8zybb9gjgE&gw
rd=ssl#g=what+is+agriculture 22-07-2014

About company http://shaktimanagro.com/ 22-07-2014
Company profile http://www.indiamart.com/tirthagro/ 22-07-02014
About product http://shaktimanagro.com/index.php/product-range 22-07-2014
About companys events http://shaktimanagro.com/index.php/news 22-07-2014
About companys online services http://shaktimanagro.com/index.php/online-services 22-07-2014
About career http://shaktimanagro.com/index.php/careers 22-07-2014
Company contact
http://www.tuugo.in/Companies/tirth-agro-technology-pvt.-
ltd./0150007509883 22-07-2014














64
























65






A study of CUSTOMER SATISFACTION TOWARDS TIRTH AGRO TECHNOLOGY
PRIVATE LIMITED


Dear respondents,
This questionnaire is a part of survey based on A study of CUSTOMER
SATISFACTION TOWARDS TIRTH AGRO TECHNOLOGY PRIVATE LIMITED
Which is been done as summer internship program report for MBA students studying in
Shayona Institute Of Business Management. So I request you to fill the questionnaire with
fair response.

A study of CUSTOMER SATISFACTION TOWARDS TIRTH AGRO
TECHNOLOGY PRIVATE LIMITED

Customer name: __________________________________________________
Location: ___________________________ Dealership: ________________
Implement name: ____________________ Model: ____________________
Series no: ___________________________ Date of purchase: ___________
Tractor model: _______________________ Application: ________________
Soil type: ____________________ Season: ___________________

Pre sales Process

Q-1 Support provided in getting finance?
Very good Good Neutral Poor Very poor




66

Q-2 Information provided about product?
Very good Good Neutral Poor Very poor

Q-3 Response shown by the dealership?
Very good Good Neutral Poor Very poor


Delivery on machine

Q-4 On time as per commitment?
Very good Good neutral Poor Very poor

Q-5 Damage if any at the time of delivery?
Very good Good neutral Poor Very poor

Q-6 Condition of machine at the time of delivery?
Very good Good neutral Poor Very poor

Q-7 Quality of tool kit and manuals?
Very good Good neutral Poor Very poor

Machine installation
Q-8 Training of operator and customer on machine operation?
Very good Good Neutral Poor Very poor


Q-9 Explanation of warranty policy?
Very good Good Neutral Poor Very poor



67

Q-10 Explanation of service schedule?
Very good Good Neutral Poor Very poor


Q-11 Training on blade fitment?
Very good Good Neutral Poor Very poor


Q-12 Training on use of spare parts catalogue and operator manuals?
Very good Good Neutral Poor Very poor


Performance

Q-13 Soil pulverization?
Very good Good neutral Poor Very poor

Q-14 Blade performance/life?
Very good Good neutral Poor Very poor

Q-15 Machine durability?
Very good Good neutral Poor Very poor

Q-16 Machine productivity?
Very good Good neutral Poor Very poor
Q-17 Suitability to your tractor?
Very good Good neutral Poor Very poor




68

After sales service

Q-18 Customer reach (distance wise)/ network?
Very good Good Neutral Poor Very poor


Q-19 Warranty processing experience?
Very good Good Neutral Poor Very poor


Q-20 Dealer response for service request?
Very good Good Neutral Poor Very poor


Spare parts

Q-21 Parts availability?
Very good Good neutral Poor Very poor
Q-22 Quality of parts/ value for money?
Very good Good neutral Poor Very poor
Q-23 Arranging non available parts as per need?
Very good Good neutral Poor Very poor

Q-24 Comments/ reasons for poor and very poor rating if any?
________________________________________________________________
________________________________________________________________





69

CONCLUTION

Thank you for your response and we will make sure that your information will only be used
for academic purpose.


THANK YOU