The Emergence of Team Helping Norms: Foundations Within Members ' Attributes and Behavior
The Emergence of Team Helping Norms: Foundations Within Members ' Attributes and Behavior
The Emergence of Team Helping Norms: Foundations Within Members ' Attributes and Behavior
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TEAM HELPING NORMS 627
Copyright #2011 John Wiley & Sons, Ltd. J. Organiz. Behav. 33, 616637 (2012)
DOI: 10.1002/job
Kenny (1986) and summarized the results in Table 3. Minimum agreeableness was signicantly related to teams
helping norms (Model 3; =.30, R
2
=.09, p<.05), and mean helping behaviors were also signicantly related to
teams helping norms (Model 1; =.44, R
2
=.13, p<.01). Finally, as seen in Model 6, mean helping behavior
remained signicantly related to helping norms when minimum agreeableness was controlled ( =.36, R
2
=.16,
p<.01), and minimum team agreeableness was no longer signicantly related to teams helping norms ( =.19,
ns). Thus, the results supported full mediation rather than the partial mediation predicted in Hypothesis 4(ii). How-
ever, as noted by Baron and Kenny (1986), the strongest evidence for mediation is when the direct path is reduced to
zero, and a non-zero direct effect (even if non-signicant) suggests multiple mediators. The size of the agreeableness
residual direct effect (.19) suggests that there may be mechanisms other than mean helping that explain the relation-
ship between minimum agreeableness and helping norms. As a follow-up analysis, we tested the strength of the in-
direct effect using bootstrapping. Several scholars (MacKinnon, Lockwood, & Williams, 2004; Preacher & Hayes,
2004, 2008; Shrout & Bolger, 2002) have argued that bootstrapping is the preferred approach because it does not
assume a normal distribution for the indirect effect like the more commonly used Sobel test. These results revealed
a signicant indirect effect between agreeableness and helping norms through teams mean helping behaviors
( =.20, p<.05).
For interested readers, we presented the multivariate model including all minimum group attributes and helping
behavior simultaneously as predictors of helping norms in Table 3. As seen in Model 7, teams mean helping behav-
ior signicantly predicted helping norms after controlling for all team minimum attributes. Because minimum agree-
ableness and helping beliefs are correlated at .64, it is not surprising that they drop to non-signicance in the
Table 3. Regression results for helping behaviors and individual attributes predicting group helping norms.
Predictors Model 1 Model 2 Model 3 Model 4 Model 5 Model 6 Model 7
Step 1: covariates
Task information exchange .42** .42** .42** .42** .42** .42** .42**
Team grade average .00 .00 .00 .00 .00 .00 .00
Team percentage male .15 .15 .15 .15 .15 .15 .15
Step 2: group minimums
Helping behaviors, mean .44** .36* .41*
Conscientiousness group
minimum
.01 .03
Agreeableness group minimum .30* .19 .08
Other-oriented values minimum .37** .33*
Helping beliefs minimum .27* .17
Step 2 R
2
.13** .00 .09* .13** .07* .16** .26**
Overall model R
2
.35 .21 .30 .34 .28 .38 .47
Step 2: group maximums
Helping behaviors, mean .44** .44*
Conscientiousness group
maximum
.03 .03
Agreeableness group maximum .29 .05
Other-oriented values maximum .16 .15
Helping beliefs maximum .06 .08
Step 2 R
2
.13** .00 .06 .02 .00 .17
Overall model R
2
.35 .21 .27 .23 .22 .38
*p<.05.
**p<.01.
628 J. L. RAVER ET AL.
Copyright #2011 John Wiley & Sons, Ltd. J. Organiz. Behav. 33, 616637 (2012)
DOI: 10.1002/job
multivariate model even though each is independently related to helping norms. However, teams minimum other-
oriented values remained signicantly related to helping norms, suggesting that values predict unique variance in
this dependent variable beyond that accounted for by personality or beliefs.
Research question for group maximum
In addition to the preceding results on the minimum compilation model, we explored the extent to which the
maximum compilation model would produce parallel results. We presented the results for the relationships be-
tween maximum team attributes and team helping in the bottom portion of Table 4. The conclusions are virtually
identical to those from the minimum compilation model. Specically, maximum agreeableness was signicantly re-
lated to mean team helping behavior (Model 2: =.36, R
2
=.08, p<.05). However, maximum conscientiousness
(Model 1: =.11, R
2
=.01, ns), other-oriented values (Model 3: =.02, R
2
=.00, ns), and personal helping
beliefs (Model 4: =.13, R
2
=.02, ns) were not. Thus, relationships between maximum attributes and mean help-
ing behavior were parallel to the relationships observed for minimum attributes.
In contrast, the maximum compilation model produced very different results for helping norms. As can be seen
in the lower portion of Table 3, there were no signicant relationships between any of the maximum team attri-
butes and the helping norms that emerged in teams by the end of their project: conscientiousness (Model 2:
=.03, R
2
=.00, ns), agreeableness (Model 3: =.29, R
2
=.06, ns), other-oriented values (Model 4: =.16,
R
2
=.02, ns), and personal helping beliefs (Model 5: =.06, R
2
=.00, ns). The non-signicant relationships
Table 4. Regression results for individual attributes predicting mean helping behaviors.
Predictors Model 1 Model 2 Model 3 Model 4 Model 5
Step 1: covariates
Task information exchange .56** .56** .56** .56** .56**
Team grade average .13 .13 .13 .13 .13
Team percentage male .04 .04 .04 .04 .04
Step 2: group minimums
Conscientiousness group
minimum
.10 .27
Agreeableness group minimum .30* .52**
Other-oriented values minimum .08 .07
Helping beliefs minimum .12 .18
Step 2 R
2
.01 .09* .01 .01 .15*
Overall model R
2
.32 .40 .32 .32 .46
Step 2: group maximums
Conscientiousness group
maximum
.11 .10
Agreeableness group maximum .36* .50**
Other-oriented values maximum .02 .09
Helping beliefs maximum .13 .26
Step 2 R
2
.01 .08* .00 .02 .16*
Overall model R
2
.32 .40 .31 .33 .47
*p<.05.
**p<.01.
TEAM HELPING NORMS 629
Copyright #2011 John Wiley & Sons, Ltd. J. Organiz. Behav. 33, 616637 (2012)
DOI: 10.1002/job
between maximum attributes and helping norms were also retained in the multivariate model containing helping be-
havior (Model 7), suggesting that none of the maximum attributes predicted helping norms either independently or
after controlling for helping behavior.
Discussion
In light of the strong relationship between group OCB and group effectiveness (Nielsen et al., 2009; Podsakoff
et al., 2009), it is important for scholars to better understand the ways in which groups may develop and sustain
helping norms among group members. With this research, we moved beyond the current OCB literatures focus
on leadership and situational determinants of group OCB (e.g., Ehrhart, 2004; Pearce & Herbik, 2004; Richardson
& Vandenberg, 2005) with an investigation of whether groups helping norms are impaired by having at least one
member with low levels of helping-related attributes (i.e., conscientiousness, agreeableness, other-oriented values,
personal helping beliefs). As such, this research bridges the OCB literature with theory on the emergence of group
constructs (Kozlowski & Klein, 2000) and with the growing body of work on group composition (e.g., Bell, 2007;
Halfhill et al., 2005), particularly regarding the detrimental effects of negative group members (Felps et al., 2006).
We investigated whether teams minimums on each attribute were associated with average helping behavior
exhibited by members early in the teams life span and were subsequently associated with helping norms that
emerged. We also explored whether teams maximums on each of these attributes (i.e., having at least one member
with highly altruistic attributes) had parallel effects. The results of a longitudinal study of 47 newly formed project
teams revealed several effects in line with our hypotheses as well as unexpected results, as discussed in the
succeeding paragraphs.
Implications for research and theory
Antecedents to group helping behavior and norms
One of the most important implications for future theory and research is that the effects of individuals attributes on
OCB are non-isomorphic at the individual and group levels. Group minimums on agreeableness, other-oriented
values, and personal helping beliefs predicted helping norms, yet at the individual level, these attributes were unre-
lated to individual helping. At the group level, characterizing a group on the basis of its lowest scoring member on
these attributes explained between 7 and 13 per cent of the variance in the helping norms. These results underscore
the relevance of group composition when trying to develop group norms that encourage OCB. It only takes a single
member who is disagreeable, unconcerned about others, or does not believe in the importance of helping to nega-
tively inuence the emergence of group helping norms. This evidence also speaks to the need for additional attention
to OCB within the group personality composition literature. Group composition research has focused primarily on
predicting group performance (Bell, 2007), with less attention to relational group processes. In their group compo-
sition review, Halfhill and colleagues (2005) found only a few studies on relational criteria (e.g., conict, cohesion,
viability), and OCB was not among them. Our results suggest that greater attention to group composition and rela-
tional group processes such as OCB is a fruitful avenue for future inquiry.
We had proposed that each of the minimum team attributes would be associated with groups helping norms as
mediated through group helping behavior. As expected, agreeableness was associated with teams helping norms
through its relationship with actual helping behavior. Disagreeable people have a slight tendency to avoid helping
others, but this effect is magnied at the group level such that merely having a disagreeable person in ones group
may lead the rest of the group members to reduce discretionary contributions, resulting in a low group helping mean.
We theorized that this may be due to the sucker aversion effect (Chen & Bachrach, 2003; Jackson & Harkins,
1985; Schroeder, et al., 2003), in that other members feel inequity when they realize that helping is not being
630 J. L. RAVER ET AL.
Copyright #2011 John Wiley & Sons, Ltd. J. Organiz. Behav. 33, 616637 (2012)
DOI: 10.1002/job
reciprocated by a disagreeable member, so they also reduce helping. Future research that directly assesses team-
mates reactions when they are exposed to a non-contributor would be useful. The low mean level of helping within
a group is subsequently detrimental for the development of group helping norms, in line with research showing that
early behaviors have an inuence on norm development (Graham, 2003; Kameda et al., 2003). Mean helping me-
diated the relationship between teams minimum agreeableness and helping norms, but the non-zero residual direct
effect of agreeableness suggests that there may also be other mechanisms through which agreeableness inuences
group norms, as discussed in more depth below.
Mediated effects did not emerge for other-oriented values or personal helping beliefs because neither of these con-
structs was associated with groups average helping behaviors. These null relationships were surprising and deserve
further attention. Values are concepts or beliefs that pertain to desirable end states and that guide individuals selec-
tion and/or evaluation of behavior (Schwartz & Bilsky, 1987). Other-oriented values and personal helping beliefs
reect the extent to which individuals consider helping to be desirable and important. In contrast, personality traits
refer to patterns of thoughts, feelings, and actions (McCrae & Costa, 1991), so they reect what people are like
more so than what people consider important (Roccas, Sagiv, Schwartz & Knafo, 2002). Because of the close link
between personality and behavior patterns (Bilsky & Schwartz, 1994), personality may be a better predictor of initial
helping behavior. At the same time, values and beliefs inuence individuals preferred interaction styles and inter-
pretations of others behavior. Values and beliefs may become more inuential over time as members learn about
each other and develop patterns and routines that reect members preferences. Consistent with this, other-oriented
values and personal helping beliefs both exhibited signicant direct relationships with groups helping norms, even
though they were unrelated to mean helping behavior early in the teams development. Indeed, other-oriented values
predicted unique variance in norms above and beyond all other attributes and helping behavior.
The existence of these direct, unmediated relationships between individual attributes and helping norms suggests
that there must be alternative avenues through which members altruistic orientations (traits, beliefs, or values,
broadly speaking) are revealed to their teammates, other than through their helping behaviors. Although we did
not examine such behaviors in our study, we strongly encourage scholars to investigate reasons for these direct rela-
tionships. We speculate that team members may engage in OCB even though they do not want to, and their peers
may be able to pick up on their resistance to performing OCB because of verbal or non-verbal cues. Possible cues
include explicitly stating that they do not have time to help others, that they want to work alone, or that teammates
should divide up the tasks and work independently. Less explicit cues might include scowling at a coworker who is
struggling to complete his or her work, acting impatient when asked to help others, refusing to return emails that
request assistance, and never offering help even when other teammates do (e.g., not saying just let me know if
you need any help).
The results for conscientiousness were also contrary to expectations, such that groups minimum conscientious-
ness was unrelated to average helping behavior and helping norms. However, conscientiousness is one of the only
individual attributes that typically predicts individual OCB (e.g., Organ & Ryan, 1995), as was upheld in our study.
When considered with the results for other aforementioned attributes, the evidence suggest that interpersonally rel-
evant attributes may be most inuential when examining the emergence of group-level helping norms, whereas the
dutifulness associated with conscientiousness affects individual behavior. Given that it is OCB in the aggregate that
improves the functioning of groups and organizations (Organ, 1988; Organ et al., 2006), it may be benecial for
scholars to shift their focus toward interpersonally relevant attributes when trying to understand the antecedents
to OCB at the group level.
Bad apples versus good eggs
We also examined whether having at least one member with high levels on these attributes would produce parallel
results. In colloquial terms, we investigated if good eggs were as inuential as bad apples for mean helping be-
havior and helping norms. The results led to different conclusions for these two outcomes. When mean helping be-
havior was the criterion, the results were virtually identical for the minimum and the maximum compilation model.
Having at least one highly agreeable person on the team was associated with high average levels of helping across
TEAM HELPING NORMS 631
Copyright #2011 John Wiley & Sons, Ltd. J. Organiz. Behav. 33, 616637 (2012)
DOI: 10.1002/job
members. Although this is likely due, in part, to the highly agreeable persons tendency to help others increasing the
group mean, recipients of helping would have also felt obligated to reciprocate helping toward the help giver due to
the social exchange principle (Konovsky & Pugh, 1994). This may have initially increased the helping mean. Sim-
ilar to the results for the minimum compilation model, other-oriented values, personal helping beliefs, and consci-
entiousness were unrelated to groups mean helping.
When team helping norms was the criterion, the team maximum on the four attributes did not signicantly relate
to the emergence of team helping norms, whereas three out of four team minimum attributes were associated with
team helping norms. Even if highly agreeable members increase team helping behaviors early in the teams life span,
prosocial behaviors do not necessarily become institutionalized and become part of the groups shared identity.
When it comes to recognizing whether helping behavior is characteristic of the group as a whole, the positive inu-
ence of one persons positive attributes do not carry the same weight as another persons negative attributes, consis-
tent with the bad is stronger than good principle (Baumeister et al., 2001). This ts with arguments by Felps et al.
(2006) about the especially detrimental effects of having a negative group member and with evidence showing that
negative events produce longer lasting negative cognitions and affect compared with equivalent positive events
(Baumeister et al., 2001; Lewicka et al., 1992; Skowronski & Carlston, 1989). It is likely that those cognitions
and affect inuence norm formation, perhaps even more so than the initial behavior of group members. Overall,
the results support the adage that one bad apple may spoil the barrel; however, one good egg will not produce
a basket of good eggs.
Strengths and limitations
There are several strengths of our research design, including the random assignment to teams, the comparability of
tasks across teams, the time-lagged research design, and the use of multiple sources of data (i.e., peer ratings). The
design of our study helps draw stronger conclusions about the inuence of individual attributes on helping norms
compared with research on intact work groups. Participants were randomly assigned to project teams working in
the same setting on the same task. In such a context, the teams could have developed similar norms, which would
have limited the variance available to uncover effects (i.e., it was a conservative setting to study between-team dif-
ferences). However, distinct team norms did emerge, and 13 per cent of the variance in those norms was explained
by team membership, representing a medium effect size (LeBreton & Senter, 2008). Also, random assignment en-
sured that attractionselectionattrition processes were not in operation, whereas they typically operate in most or-
ganizational settings (Schneider, 1987). This ensured that people did not self-select into groups composed of others
with similar attributes, which would reduce variance and attenuate effects. Random assignment into groups and
comparable tasks allowed for a fair test of the effects of group composition on average group helping behavior
and group helping norms.
There are also limitations that should be kept in mind when interpreting our results. Although we ensured that
participants self-reports of helping behaviors were excluded when calculating the average for the team, it was nec-
essary to index teams helping norms by asking all team members to rate those norms. This is consistent with the
conceptualization of norms as being socially shared and available to all members (e.g., Cialdini & Trost, 1998),
but it does raise the possibility of common method variance between the peer ratings of helping behavior and the
team ratings on OCB norms. A six-week temporal separation in measurement helped minimize a number of response
processes that can produce common method bias (Podsakoff, MacKenzie, Lee, & Podsakoff, 2003), and the differ-
ent results for average helping behavior versus helping norms also suggest that this concern was reduced.
With regard to methodological limitations, there was no existing measure for personal helping beliefs, so we
wrote items for this construct, and we adapted the individual helping behavior measure to our context. Both of these
measures evidenced good reliability and related as expected to other constructs. The new personal helping beliefs
measure showed good t and high factor loadings, but a full validation was not possible with the given sample. An-
other concern is sample attrition and the resulting sample size. Students received email reminders encouraging them
632 J. L. RAVER ET AL.
Copyright #2011 John Wiley & Sons, Ltd. J. Organiz. Behav. 33, 616637 (2012)
DOI: 10.1002/job
to complete the online surveys, but only 78 percent completed the time 2 survey, and 64 percent completed time 3;
when combined, 47 percent of the original sample completed all surveys. Students at this university have access to
numerous competing extra credit research studies and may have opted to complete other studies instead. Fortunately,
t-tests indicated that the original sample and the nal sample did not differ in any meaningful ways. Although a
larger sample would have allowed for greater power to detect effects, this did not appear to adversely inuence
our conclusions, and our sample size appears to be fairly similar to other teams research (e.g., Bell, 2007; LePine,
Piccolo, Jackson, Mathieu, & Saul, 2008).
The use of student project teams may be perceived as a limitation of this research, given the goal of understanding
OCB helping norms. Randomly assigning working adults in organizations to teams and tracking their teams norm de-
velopment over time is not realistic in actual work settings, yet the use of student project teams allowed for these design
benets. One option for future research would be for scholars who have access to older-adult student populations to rep-
licate this study. Also, some readers may consider the absence of team performance data as a limitation, although this
was not the goal of this research and these relationships are already well established meta-analytically (Nielsen et al.
2009; Podsakoff et al., 2009). We did consider this possibility but were only able to obtain team performance data
from instructors for a small subset of the teams in our sample, making this option unavailable for our research.
Practical implications and conclusion
We conclude with implications of these ndings for managers. These results indicate that teams OCB helping norms
can be negatively inuenced by having even a single member of the team who is low on agreeableness, shows low
concern for others, and/or who believes that there is little reason for him or her to help others. Having a bad apple
with these attributes on the team can keep the rest of the team from realizing its full potential for collaboration, which
will ultimately lead to norms that keep members from going above and beyond the call of duty to help the team suc-
ceed. Also, having an altruistic good egg on the team is unlikely to encourage the team to develop OCB norms. It is
therefore important to attend closely to the characteristics and behaviors of potential team members when designing a
newteam. If all members of a team are concerned about others and believe in the importance of prosocial actions, they
will naturally develop group norms that encourage OCB, which should then enhance team effectiveness.
Although the use of attributes as a selection criterion for team members may be the best route to developing help-
ing norms, it is not always realistic nor is it the only route managers should take. Managers must nd other ways to
encourage employees to display helping behaviors regardless of the individual attributes possessed by the team
members they manage. One important rst step would be for managers to formally commit to and continuously
communicate the importance of teammate support and helping. That is, managers may prescribe norms, rather than
just allowing them to emerge (Ehrhart & Naumann, 2004). Managers own helping behavior may also be an impor-
tant stimulus that evokes helping behavior due to the principles of behavior modeling (Bandura, 1986) and social
exchange (Blau, 1964). Given the strong link between early helping behaviors and the formation of team helping
norms, it is important for leaders to set prosocial behavioral expectations early, model these behaviors, and reward
helping as well.
With regard to performance management, leaders can foster an environment in which employees are recognized
and rewarded for their helping behaviors in several ways. We encourage organizations to create performance ap-
praisal and recognition systems that take into account teammates experiences with other members. For example,
they might consider implementing a team player award where one employee per team is recognized for his or
her extraordinary contributions to helping others succeed. Symbolic awards such as this reiterate the importance
of helping and are likely to be especially powerful if accompanied by team recognition as well (e.g., catered lunches,
off-site events). These practices should encourage helping behaviors and helping norms in teams, and they may also
reduce negative implications of existing bad apples, as these individuals begin to behave in line with expectations.
Developing and maintaining strong team helping norms is not easy, and bad apples must be kept from impairing
them, but once these norms are established, the whole team may benet.
TEAM HELPING NORMS 633
Copyright #2011 John Wiley & Sons, Ltd. J. Organiz. Behav. 33, 616637 (2012)
DOI: 10.1002/job
Author biographies
Jana L. Raver is an Associate Professor and E. Marie Shantz Fellow of Organizational Behavior at Queens School
of Business, Queens University. Her research examines interpersonal relations and group processes at work, with an
emphasis upon the ways in which employees support each other and build high-performance environments (e.g.,
helping, promoting learning) versus engage in counterproductive actions that undermine each other (e.g., harassment,
exclusion). She holds a Ph.D. in Industrial and Organizational Psychology from the University of Maryland.
Mark G. Ehrhart is an Associate Professor in the Department of Psychology at San Diego State University. He
received his Ph.D. in Industrial and Organizational Psychology from the University of Maryland. His current
research interests include organizational citizenship behavior, organizational climate and culture, leadership, work
stress, and diversity, and the application of these topics across levels of analysis and in service and health/mental
health settings.
Ingrid C. Chadwick is a Ph.D. student in Organizational Behavior at Queens School of Business, Queens University.
She has an M.Ed. in Adult Education from Queens University. Her research interests include interpersonal relations,
group processes, learning, and culture.
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