1

CONTENT
Page no.

Certificate from the Organization / Corporate Guide
Certificate from the Faculty Guide
Acknowledgement...02
Executive Summary..........................................................03

Chapter 1..04
Company Profile
Overview...05
History...07
Competitors.......09
Strength/Opportunity & weakness/Threats...10
Different Products.....11
Awards & Recognitions by SBI........12


Chapter 2..14
Introduction to Advance Product....15
SBI Advance Product.....16
Statement the Problem...25
Research objectives....26
Significance and scope...27


Chapter 3.28
Research methodology


Chapter 4 ...31
Analysis of data


Chapter 5....39
Findings40
Suggestion & Recommendation..... 41
Conclusion43

Annexure (Questionnaire).44

Bibliography....47



2

It is my proud privilege to release the feelings of my gratitude to several
persons who helped me directly or indirectly to conduct this project work. I express my
heart full indebtness and owe a deep sense of gratitude to my teacher and my faculty guide
Prof. Deepak Tondon, Professor, IILM Institute For Higher Education, Gurgaon, and to my
corporate guide Mr. Achutananda Parida AGM, SBI, Main Branch Bhubaneswar, Mr.
Deepankar Sahoo & Miss. Sanghamitra Tripathy CRE, Personal Banking, SBI, Main
Branch, Bhubaneswar, for their sincere guidance and inspiration in completing this project.

I am extremely thankful to the Director, Dean, Chairman and faculties of the
IILM Institute for Higher Education for their coordination and cooperation and thankful to
Prof. Deepak Tandon for his kind guidance and encouragement.

I am also extremely thankful to all those persons who have positively helped me
and customers who responded my questionnaire, around whom the whole project cycle
revolves.

I also thank all my friends who have more or less contributed to the preparation
of this project report. I will be always indebted to them.




Thanking You





3



Executive Summary

In the growing global competition, the productivity of any business concern depends upon
the behavioral aspect of consumers. This topic deals with the customers perception
towards other Advance Product from SBI credit cards at Bhubaneswar. This project report
contains 5 different chapters. The report begins with the introduction to company, its area of
operation, its organization structure, its achievements, etc.

The second chapter is the introduction to the Advance Product which gives a brief idea
regarding ADVANCE PRODUCT of SBI MAIN BRANCH, BBSR where the project is
undertaken. It also contains the objectives and limitations of the project.

The third chapter, methodology adopted in preparing this report is mentioned. It covers the
sample procedure, types of data used and the data collection method.

The fourth chapter comprehensive coverage of forecasting concepts and techniques which
shows the analysis of data through tabulation, computation and graphical representation
of data collected from survey.

The fifth chapter deals with the findings, suggestion & conclusion part which is very much
important after analysis is made.

As we know that only analysis and conclusion is not the end of a research, so in the sixth
chapter the recommendation part is covered which are made after a depth study of the
analysis part of thesis.

In each of the five chapters as described above, every chapter has been scheduled in a
manner so as to enable the reader to appreciate the contents easily. The report is
supported by figures and data wherever necessary with a view to assist the reader in
developing a clear cut understanding of the topic.

I hope this report will be extremely useful for those it is meant. Constructive and healthy
suggestions for improvements of the report will be great fully appreciated.




Chinmaya Parija





4







Company Profile
Overview
History
Competitors
Strength/Opportunity & Weakness/Threats
Different Products
Awards & Recognitions by SBI







5






OVERVIEW

State Bank of India is the largest and one of the oldest commercial bank in India, in existence
for more than 200 years. The bank provides a full range of corporate, commercial and retail
banking services in India. Indian central bank namely Reserve Bank of India (RBI) is the major
share holder of the bank with 59.7% stake. The bank is capitalized to the extent of Rs.646bn
with the public holding (other than promoters) at 40.3%. SBI has the largest branch and ATM
network spread across every corner of India. The bank has a branch network of over 14,000
branches (including subsidiaries). Apart from Indian network it also has a network of 73
overseas offices in 30 countries in all time zones, correspondent relationship with 520
International banks in 123 countries. In recent past, SBI has acquired banks in Mauritius, Kenya
and Indonesia. The bank had total staff strength of 198,774 as on 31st March, 2006. Of this,
29.51% are officers, 45.19% clerical staff and the remaining 25.30% were sub-staff. The bank is
listed on the Bombay Stock Exchange, National Stock Exchange, Kolkata Stock Exchange,
Chennai Stock Exchange and Ahmedabad Stock Exchange while its GDRs are listed on the
London Stock Exchange. SBI group accounts for around 25% of the total business of the
banking industry while it accounts for 35% of the total foreign exchange in India. With this type
of strong base, SBI has displayed a continued performance in the last few years in scaling up
its efficiency levels. Net Interest Income of the bank has witnessed a CAGR of 13.3% during the
last five years. During the same period, net interest margin (NIM) of the bank has gone up from
as low as 2.9% in FY02 to 3.40% in FY06 and currently is at 3.32%.


Management

The bank has 14 directors on the Board and is responsible for the management of the
Banks business. The board in addition to monitoring corporate performance also carries out
functions such as approving the business plan, reviewing and approving the annual budgets
and borrowing limits and fixing exposure limits. Mr. O. P. Bhatt is the Chairman of the bank. The
five-year term of Mr. Bhatt will expire in March 2011. Prior to this appointment, Mr. Bhatt was
Managing Director at State Bank of Travancore. Mr. Bhatt has more than 30 years of
experience in the Indian banking industry and is seen as futuristic leader in his approach
towards technology and customer service. Mr. Bhatt has had the best of foreign exposure in
SBI. We believe that the appointment of Mr. Bhatt would be a key to SBIs future growth
momentum. Mr. T S Bhattacharya is the Managing Director of the bank and known for his vast
experience in the banking industry. Recently, the senior management of the bank has been
broadened considerably. The positions of CFO and the head of treasury have been segregated,
and new heads for rural banking and for corporate development and new business banking
have been appointed. The managements thrust on growth of the bank in terms of network and
size would also ensure encouraging prospects in time to come.


6





Shareholding & Liquidity (Till 30
th
Sept. 2007)

Reserve Bank of India is the largest shareholder in the bank with 59.7% stake followed by
overseas investors including GDRs with 19.78% stake as on September 06. Indian financial
institutions held 12.3% while Indian public held just 8.2% of the stock. RBI is the monetary
authority and having majority shareholding reflects conflict of interest. Now the government is
rectifying the above error by transferring RBIs holding to itself. Post this, SBI will have a further
headroom to dilute the GOIs stake from 59.7% to 51.0%, which will further improve its CAR
and Tier I ratio.


Key Areas of Operations

The business operations of SBI can be broadly classified into the key income generating areas
such as National Banking, International Banking, Corporate Banking, & Treasury operations.





7






HISTORY


The origin of the State Bank of India goes back to the first decade of the nineteenth century
with the establishment of the Bank of Calcutta in Calcutta on 2 June 1806. Three years later the
bank received its charter and was re-designed as the Bank of Bengal (2 January 1809). A
unique institution, it was the first joint-stock bank of British India sponsored by the Government
of Bengal. The Bank of Bombay (15 April 1840) and the Bank of Madras (1 July 1843) followed
the Bank of Bengal. These three banks remained at the apex of modern banking in India till
their amalgamation as the Imperial Bank of India on 27 January 1921.
Primarily Anglo-Indian creations, the three presidency banks came into existence either as a
result of the compulsions of imperial finance or by the felt needs of local European commerce
and were not imposed from outside in an arbitrary manner to modernise India's economy. Their
evolution was, however, shaped by ideas culled from similar developments in Europe and
England, and was influenced by changes occurring in the structure of both the local trading
environment and those in the relations of the Indian economy to the economy of Europe and
the global economic framework.

The three banks were governed by royal charters, which were revised from time to time. Each
charter provided for a share capital, four-fifth of which were privately subscribed and the rest
owned by the provincial government. The members of the board of directors, which managed
the affairs of each bank, were mostly proprietary directors representing the large European
managing agency houses in India. The rest were government nominees, invariably civil
servants, one of whom was elected as the president of the board.


Group Photograph of Central Board (1921)



8





Business

The business of the banks was initially confined to discounting of bills of exchange or other
negotiable private securities, keeping cash accounts and receiving deposits and issuing and
circulating cash notes. Loans were restricted to Rs.one Lakh and the period of accommodation
confined to three months only. The security for such loans was public securities, commonly
called Company's Paper, bullion, treasure, plate, jewels, or goods 'not of a perishable nature'
and no interest could be charged beyond a rate of twelve per cent. Loans against goods like
opium, indigo, salt woollens, cotton, cotton piece goods, mule twist and silk goods were also
granted but such finance by way of cash credits gained momentum only from the third decade
of the nineteenth century. All commodities, including tea, sugar and jute, which began to be
financed later, were either pledged or hypothecated to the bank. Demand promissory notes
were signed by the borrower in favour of the guarantor, which was in turn endorsed to the bank.
Lending against shares of the banks or on the mortgage of houses, land or other real property
was, however, forbidden.

Indians were the principal borrowers against deposit of Company's paper, while the business of
discounts on private as well as salary bills was almost the exclusive monopoly of individuals
Europeans and their partnership firms. But the main function of the three banks, as far as the
government was concerned, was to help the latter raise loans from time to time and also
provide a degree of stability to the prices of government securities.


First Five Year Plan

In 1951, when the First Five Year Plan was launched, the development of rural India was given
the highest priority. The commercial banks of the country including the Imperial Bank of India
had till then confined their operations to the urban sector and were not equipped to respond to
the emergent needs of economic regeneration of the rural areas. In order, therefore, to serve
the economy in general and the rural sector in particular, the All India Rural Credit Survey
Committee recommended the creation of a state-partnered and state-sponsored bank by taking
over the Imperial Bank of India, and integrating with it, the former state-owned or state-
associate banks. An act was accordingly passed in Parliament in May 1955 and the State Bank
of India was constituted on 1 July 1955. More than a quarter of the resources of the Indian
banking system thus passed under the direct control of the State. Later, the State Bank of India
(Subsidiary Banks) Act was passed in 1959, enabling the State Bank of India to take over eight
former State-associated banks as its subsidiaries (later named Associates).

The State Bank of India was thus born with a new sense of social purpose aided by the 480
offices comprising branches, sub offices and three Local Head Offices inherited from the
Imperial Bank. The concept of banking as mere repositories of the community's savings and
lenders to creditworthy parties was soon to give way to the concept of purposeful banking
subserving the growing and diversified financial needs of planned economic development. The

9

State Bank of India was destined to act as the pacesetter in this respect and lead the Indian
banking system into the exciting field of national development.

COMPETITORS


Competitors and other players in the field:-

Top Performing Public Sector Banks

Andhra Bank
Allahabad Bank
Punjab National Bank
Dena Bank
Vijaya Bank
Top Performing Private Sector Banks
HDFC Bank

ICICI Bank

AXIS Bank

Kotak Mahindra Bank

Centurion Bank of Punjab

Top Performing Foreign Banks
Citibank

Standard Chartered

HSBC Bank


10

ABN AMRO Bank

American Express






Strength/ Opportunities:

The growth for SBI in the coming years is likely to be fueled by the following factors:

Continued effort to increase low cost deposit would ensure improvement in NIMs and
hence earnings.

Growing retail & SMEs thrust would lead to higher business growth.

Strong economic growth would generate higher demand for funds pursuant to higher
corporate demand for credit on account of capacity expansion.



Weakness/ Threats:

The risks that could ensue to SBI in time to come are as under:

SBI is currently operating at a lowest CAR. Insufficient capital may restrict the growth
prospects of the bank going forward.

Stiff competition, especially in the retail segment, could impact retail growth of SBI and
hence slowdown in earnings growth.

Contribution of retail credit to total bank credit stood at 26%. Significant thrust on growing
retail book poses higher credit risk to the bank.

Delay in technology upgradation could result in loss of market shares.

Management indicated a likely pension shortfall on account of AS-15 to be close to
Rs50bn.

Slow down in domestic economy would pose a concern over credit off-take thereby
impacting earnings growth.




11





DIFFERENT PRODUCTS OF SBI:
DEPOSIT LOANS CARDS DIFFERENT CREDIT
CARDS
Savings
Account
Home
Loans
Consumer
Cards
SBI International
cards
Life Plus
Senior Citizens
Savings
Account
Loan
Against
Property
Credit Card SBI Gold cards
Fixed
Deposits
Personal
Loans
Travel Card SBI Gold Master
cards
Security
Deposits
Car Loan Debit Cards Your City Your
Cards

Recurring
Deposits
Loans
against
Securities
Commercial
Cards
Tax-Saver
Fixed Deposit
Two
Wheeler
Corporate
Cards
Partnership Cards
Salary Account Pre-
approved
Loans
Prepaid Card
Advantage
Woman
Savings
Account
Retail Asset Purchase Card SBI Employee
Cards
Rural Savings
Account
Farmer
Finance
Distribution
Cards
People's
Savings
Business
Installment
Business Card SBI Advantage

12

Account Loans Cards
Freedom
Savings
Account
Flexi Cash Merchant
Services




13











14



















15



Introduction to Advance Product
SBI Advance Product
Statement the Problem
Research objectives
Significance and scope














Introduction to Advance Product:


16

Now a day not all the people have the capacity to fulfill their requirement by their own earning,
thats why they need help from others. For this so many government & private sector bank
provide them money to fulfill their requirement, thats call the Advance Product (loan product) of
the bank. All the banks have so many different types of advance product as per the requirement
of the people or customers. In Bhubaneswar also there are so many banks those provide loan
to the people for different causes.

Types of Advance Product

Home Loan
Educational Loan
Car Loan
Personal Loan
Property Loan
Loan Against Shares\Debentures
Etc.


Now a day a large no. of people are taking loan form different banks. It helps people to fulfill
their need and it really easy to repayment the loan amount with a longer repayment period.

















SBI Advance Product

SBI Home Loans:
Purpose

Purchase/ Construction of House/ Flat


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Purchase of a plot of land for construction of House

Extension/ repair/ renovation/ alteration of an existing House/ Flat

Purchase of Furnishings and Consumer Durables as a part of the project cost.

Takeover of an existing loan from other Banks/ Housing Finance Companies.
Eligibility

Minimum age 18 years as on the date of sanction

Maximum age limit for a Home Loan borrower is fixed at 70 years, i.e. the age by which the
loan should be fully repaid.

Availability of sufficient, regular and continuous source of income for servicing the loan
repayment.
Loan Amount
40 to 60 times of NMI, depending on repayment capacity as % of NMI as under

Net Annual Income EMI/NMI Ratio
Upto Rs.2 lacs 40%
Above Rs.2 lac to Rs. 5 lacs 50%
Above Rs. 5 lacs 55%

To enhance loan eligibility you have option to add:

1. Income of your spouse/ your son/ daughter living with you, provided they have a steady
income and his/ her salary account is maintained with SBI.
2. Expected rent accruals (less taxes, cess, etc.) if the house/ flat being purchased is
proposed to be rented out.
3. Depreciation, subject to some conditions.
4. Regular income from all sources





Margin (Special Festival Season Offer)

Purchase/ Construction of a new House/ Flat/ Plot of land: 15% for loans up to Rs. 1 cr.,
20% for loans above Rs. 1 cr.
Repairs/ Renovation of an existing House/ Flat: 15%

Interest Rates w.e.f 27.2.2008

Floating interest rates
(linked to State Bank Advance Rate - SBAR)

18


(SBAR: 12.25% p.a.)

Loan Tenor
->
Upto 5 years
Above 5 years
and upto 15 years
Above 15 years and
upto 25 years
Upto Rs.30
Lacs
2.25% below
SBAR, 10.00% p.a.
2.00% below
SBAR, 10.25% p.a.
1.75% below
SBAR, 10.50% p.a.
Above
Rs.30 Lacs
2.00% below
SBAR, 10.25% p.a.
1.75% below
SBAR, 10.50% p.a.
1.50% below
SBAR, 10.75% p.a.

Fixed interest rates

Tenure Rate of Interest
(p.a.)*Upto 10 years 12.75%


* Fixed rate loans will be subject to: 'force maejure' clause and interest reset at the end of
every two years on the basis of fixed interest rates prevailing then.



CAR LOAN:
Purpose

You can take finance for:
A new car, jeep or Multi Utility Vehicles (MUVs)

A used car / jeep (not more than 5 years old). (Any make or model).

Take over of existing loan from other Bank/Financial institution (Conditions apply)







Eligibility
To avail an SBI Car Loan, you should be :
Individual between the age of 21-65 years of age.
A Permanent employee of State / Central Government, Public Sector Undertaking,
Private company or a reputed establishment or
A Professionals or self-employed individual who is an income tax assessee or
A Person engaged in agriculture and allied activities.
Net Annual Income Rs. 100,000/- and above.

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Salient Features

Loan Amount

There is no upper limit for the amount of a car loan. A maximum loan amount of 2.5 times the
net annual income can be sanctioned. If married, your spouse's income could also be
considered provided the spouse becomes a co-borrower in the loan. The loan amount includes
finance for one-time road tax, registration and insurance!
No ceiling on the loan amount for new cars.

Loan amount for used car is subject to a maximum limit of Rs. 15 lacs.

Type of Loan
1. Term Loan
2. Overdraft - a) For New vehicles only
b) Minimum loan amount: Rs. 3 lacs.
Documents required

you would need to submit the following documents along with the completed application form if
you are an existing SBI account holder:
1. Statement of Bank account of the borrower for last 12 months.
2. 2 passport size photographs of borrower(s).
3. Signature identification from bankers of borrower(s).
4. A copy of passport /voters ID card/PAN card.
5. Proof of residence.
6. Latest salary-slip showing all deductions
7. I.T. Returns/Form 16: 2 years for salaried employees and 3 years for professional/self-
employed/businessmen duly accepted by the ITO wherever applicable to be submitted.
8. Proof of official address for non-salaried individuals.
If you are not an account holder with SBI you would also need to furnish documents that
establish your identity and give proof of residence.

Margin

New / Used vehicles: 15% of the on the road price.

Repayment
You enjoy the longest repayment period in the industry with us.
Repayment period:
For Salaried: Maximum of 84 months
For Self-employed & Professionals: Maximum 60 months

Repayment period for used vehicles :Up to 84 months from the date of original purchase of the
vehicle (subject to maximum tenure as above).
Prepayment Penalty:


20

Prepayment fee of 2% of the amount of the loan prepaid will be levied subject to certain
conditions
FLOATING RATES:
A. for Term Loans

1. New Vehicles (Term Loan) Floating only W.E.F. February 27, 2008
Repayment Period All Centers (SBAR - 12.25%)
Upto 3 years (for loans Rs. 7.5 lac & above) 0.75% below SBAR i.e. 11.50% p.a.
Upto 3 years (for loans below Rs. 7.5 lac) 0.50% below SBAR i.e. 11.75%p.a.
Above 3 yrs up to 5 yrs (for all loans) 0.50% below SBAR i.e. 11.75% p.a.
Above 5 yrs up to 7 yrs (for all loans) 0.25% below SBAR i.e. 12.00% p.a.

2. Used Vehicles: Floating only W.E.F. February 27, 2008

Repayment Period All Centers (SBAR-12.25%)
Upto 3 years 3.00% above SBAR i.e. 15.25% p.a.
Above 3 yrs up to 7 yrs 3.25% above SBAR i.e. 15.50% p.a.

B. For Overdrafts: For New Vehicles only W.E.F. February 27, 2008
Repayment Period All Centres (SBAR 12.25%)
Upto 3 years (for loans Rs. 7.5 lac & above) 0.25% below SBAR i.e. 12.00% p.a.
Upto 3 years (for loans below Rs. 7.5 lac) At SBAR i.e. 12.25% p.a.
Above 3 yrs up to 5 yrs (for all loans) At SBAR i.e. 12.25% p.a.
Above 5 yrs up to 7 yrs (for all loans) 0.25% above SBAR i.e. 12.50% p.a.





EDUCATION LOAN:
A term loan granted to Indian Nationals for pursuing higher education in India or abroad where
admission has been secured.

Eligible Courses

All courses having employment prospects are eligible.
Graduation courses/ Post graduation courses/ Professional courses
Other courses approved by UGC/Government/AICTE etc.

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Expenses considered for loan
Fees payable to college/school/hostel
Examination/Library/Laboratory fees
Purchase of Books/Equipment/Instruments/Uniforms
Caution Deposit/Building Fund/Refundable Deposit (maximum 10% tution fees for the
entire course)
Travel Expenses/Passage money for studies abroad
Purchase of computers considered necessary for completion of course
Cost of a Two-wheeler upto Rs. 50,000/-
Any other expenses required to complete the course like study tours, project work etc.

Amount of Loan
For studies in India, maximum Rs. 10 lacs
Studies abroad, maximum Rs. 20 lacs
Interest Rates
(with effect from 1st June 2008)

For loans up to Rs.4 lacs - 11.75 % p.a. Floating
For loans above Rs. 4 lacs and upto Rs.7.50 lacs - 13.25 % Floating
For loans above Rs.7.50 lacs - 12.25% p.a. Floating
Processing Fees
No processing fee/ upfront charges
Deposit of Rs. 5000/- for education loan for studies abroad which will be adjusted in the
margin money
Repayment Tenure
Repayment will commence one year after completion of course or 6 months after securing a
job, whichever is earlier.


Place of Study Loan Amount Repayment in Period
Years

Studies in India Rs. 10.0 lacs 5-7
Studies Abroad

Rs. 20.0 lacs

5-7


Security


22

Amount


For loans upto Rs. 10.00 lacs for Studies in
India and upto Rs. 20.00 lacs for studies abroad

Upto Rs. 4 lacs

No Security

Above Rs. 4 lacs to Rs. 7.50
l
a
c
s


Collateral security in the form of suitable third party
Guarantee. The bank may, at its discretion, in
exceptional cases, weive third party guarantee if
satisfied with the net-worth/means of parent/s who
would be executing the documents as "joint
borrower"
Above Rs. 7.50 lacs.


Tangible collateral security of suitable value, along
with the assignment of future income of the student
For payment of installments.


All loans should be secured by parent(s)/guardian of the student borrower. In case of
married person, co-obligator can be either spouse or the parent(s)/ parents-in-law

Margin
For loans up to Rs.4.0 lacs : No Margin
For loans above Rs.4.0 lacs:
o Studies in India: 5%
o Studies Abroad: 15%
Documentation Required
Completed Education Loan Application Form.
Mark sheets of last qualifying examination
Proof of admission scholarship, studentship etc
Schedule of expenses for the specified course
2 passport size photographs
Borrower's Bank account statement for the last six months
Income tax assessment order, of last 2 years
Brief statement of assets and liabilities, of the Co-borrower
Proof of Income (i.e. Salary slips/ Form 16 etc)

SBI SARAL PERSONAL LOAN:

Purpose
The loan will be granted for any legitimate purpose whatsoever (e.g. expenses for domestic or
foreign travel, medical treatment of self or a family member, meeting any financial liability, such
as marriage of son/daughter, defraying educational expenses of wards, meeting margins for
purchase of assets etc.)


23

Eligibility
You are eligible if you are a Salaried individual of good quality corporate, self employed
engineer, doctor, architect, chartered accountant, MBA with minimum 2 years standing.

Salient Features
Loan Amount
Your personal loan limit would be determined by your income and repayment capacity.
Minimum: Rs.24,000/- in metro and urban centres
Rs.10, 000/- in rural/semi-urban centres

Maximum: 12 times Net Monthly Income for salaried individuals and pensioners subject to a
ceiling of Rs.10 lacs in all centres

Documents Required
Important documents to be furnished while opening a Personal Loan Account:

For existing bank customers
Passport size photograph

From salaried individuals
Latest salary slip and Form 16

Margin
We do not insist on any margin amount.

Interest Rates
3.25% above SBAR floating i.e. 15.50% p.a.

Repayment
The loan is repayable in 48 EMI. You are allowed to pay more than the EMI if you wish to,
without attracting any prepayment penalty.

Security
NIL

Processing Fee
Processing charges are 1-2% of the loan amount. This is amongst the lowest fees in the
industry. Processing fees have to be paid upfront. There are no hidden costs or other
administrative charges.



PROPERTY LOAN:
Purpose
This is an all purpose loan, i.e., the loan can be obtained for any purpose whatsoever. If amount
of loan is Rs.25.00 lacs and above then purpose of loan will have to be specified along with an
undertaking that loan will not be used for any speculative purpose whatever including
speculation on real estate and equity shares.

24


Eligibility
You are eligible if you are:
A. An individual who is;
a. An Employee or
b. A Professional, self-employed or an income tax assesse or
c. Engaged in agricultural and allied activities.

B. Your Net Monthly Income (salaried) is in excess of Rs.12,000/- or Net Annual Income
(others) is in excess of Rs.1,50,000/-.

The income of the spouse may be added if he/she is a co-borrower or a guarantor.

C. Maximum age limit: 60 years.
Salient Features
Loan Amount
Minimum: Rs.25, 000/-
Maximum: Rs.1 crore. The amount is decided by the following calculation:
24 times the net monthly income of salaried persons (Net of all deductions including
TDS) OR
2 times the net annual income of others (income as per latest IT return less taxes
payable)
Margin
We will finance upto 75% of the market value of your property.

Interest
Term Loan 0.75% above SBAR. i.e.13.00% p.a. Floating

Repayment
Maximum of 60 equated monthly installments, upto 120 months for salaried individuals with
check-off facility. You could opt to divert any surplus funds towards prepayment of the loan
without attracting any penalty.
Security
As per banks extant instructions.


LOAN AGAINST SHARES \ DEBENTURES:

Eligibility
This facility is available to our existing individual customers enjoying a strong relationship with
SBI. This loan could be availed either singly or as a joint account with spouse in 'Either or

25

Survivor'/ 'Former or Survivor' mode. It is offered as an Overdraft or Demand Loan.

The facility is available at 50 select centers.

Salient Features:
Purpose
For meeting contingencies and needs of personal nature. Loan will be permitted for subscribing
to rights or new issue of shares / debentures against the security of existing shares /
debentures. Loan will not be sanctioned for (i) speculative purposes (ii) inter-corporate
investments or (iii) acquiring controlling interest in company / companies.
Loan Amount
You can avail of loans up to Rs 20.00 lacs against your shares/debentures.

Documents Required
You will be required to submit a declaration indicating:
Details of loans availed from other banks/ branches for acquiring shares/ debentures.
Details of loans availed from other banks/ branches against security of shares/
debentures
Margin
You will need to provide a margin amount of 50% of the prevailing market prices of the shares/
non-convertible debentures being offered as security. (The market prices refer to the prices in
the Stock Exchanges as reported in the Economic Times.)

Interest
At SBAR Floating i.e. 12.25% p.a.
Repayment Schedule
To be liquidated in maximum period of 30 months through a suitable reducing DP programme.

In case of a default or if the outstanding is over Rs.20.00 lacs, the shares/debentures will be
transferred in the name of the Bank.

Security:
Pledge of the demat shares/debentures against which overdraft is granted.







26


Statement of problem
SBI Main Branch, Bhubaneswar want to know about the customer perception about the
advance product provide by them to the people.
To find out what kind of service provide by the competitors in advance product.
To find out the need of the customer and hence formulate the strategy to level the
economy in the society.
How the products are helping the customer.
To know the utility of the product.
To find out the need of the customer in Bhubaneswar region and introduce new product
or facilitate new service in existing product.







27



Research objectives
Summer Internship Project gives a practical exposure and helps in acquiring the on road skills.

First and foremost objective is to find out the reasons for using of Advance Product from
SBI.
To find out the services that other bank given to their customer.
To generate the leads through the survey.

To sort out the prospective leads from the data I have collected through the survey.

To build the relation ship with the customers and to follow up them, make sure that they
are satisfied with the product.

To maintain good relationship with the corporate employees.

To get more references from the customers and generate new leads by following a chain
process.

To place SBI Advance Product ahead of the competitors.

To find out the customer awareness on booming Advance Product market and to find
out the using patterns of the people

To make the customer aware of the benefits of the product and convince him to go for
SBI Advance Product.





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Significance and scope


The geographical scope of the study is restricted to Bhubaneswar only with sample size of 2000
people.

All the analysis and suggestions are based on the analysis of the both primary and secondary
data.

There fore the scope of the study revolves around the following aspects:-

Consumer perception towards Advance Product
Consumer awareness about Advance Product scheme and its benefit.
Aware the Bank about the customer problems, especially in case of automobile sector.





29



















30

Research methodology
















Research methodology
Research methodology is a methodology for collecting all sorts of information & data pertaining
to the subject in question. The objective is to examine all the issues involved & conduct
situational analysis. The methodology includes the overall research design, sampling procedure
& fieldwork done & finally the analysis procedure. The methodology used in the study
consistent of sample survey using both primary & secondary data. The primary data has been
collected with the help of questionnaire as well as personal observation book, magazine;
journals have been referred for secondary data. The questionnaire has been drafted &
presented by the researcher himself.





31


Sample Size:

Sample of 2000 people was taken into study, and their data was collected

Sampling Technique:

To study the Project, a Simple Random Sampling technique is used.

Data Collection:

Collection of data is done by
Secondary Data & through
Questionnaire
i.e., Primary data was collected through Questionnaire.













Data Analysis:

After data collection, Im able to analyze customers views, ideas and opinions
related to Advance Product and about SBI Advance Product and from this, SBI will
come to know the customer requirements.

Data Interpretation:

Interpretation of data is done by using statistical tools like Pie diagrams,
Bar graphs, and also using quantitative techniques (by using these
techniques) accurate information is obtained.

Classification & tabulation of data:

The data thus collected were classified according to the categories,
counting sheets & the summary tables were prepared. The resultant
tables were one dimensional, two dimensional.

Statistical tools used for analysis:


32

Out of the total respondents, the respondents who responded logically
were taken into account while going into statistical details & analysis of
data. The tools that have been used for analyzing data & inference
drawing are mainly statistical tools like percentage, ranking, averages, etc.
As per questionnaire and market surveys I have find out different responses from different
people. According to their responses I analyze the findings and draw certain remarks.























33




Analysis of data















GRAPHICAL REPRESENTATION OF DATA



Q1. On which bank you depend for your regular transaction?

( ) No. of People

SBI 60 % (1200)
ICICI 33 % (660)
HDFC 5% (100)
OTHER 2% (40)

34

TOTAL NO. OF PEOPLE 2000




It has been observed that approximately 60% correspondents are using the service of SBI for
their daily transaction, around 33% of people are using ICICI Bank for their transaction and only
5% & 2% of people are using HDFC & other Bank service respectively in Bhubaneswar. It also
shows that SBI have the highest market position in Bhubaneswar as per my sample.










Q2. Are you aware of products & services provided by SBI?

YES

85% (1700)
NO 15% (300)
Total No. of People 2000
60%
33%
5% 2%
RESPONSES OF PEOPLE IN %
SBI
ICICI
HDFC
OTHER

35




From the above data it is clear that most of the customers (around 85%) of Bhubaneswar have
the idea about the product & services of SBI, the rest 15% have the idea about the product
they are using. In this 15% most of the people are from typical rural area (Farmers).











Q3. If yes are you aware of the advance products (Loan segments) of SBI?


YES 95%(1900)
NO 5% (100)
TOTAL NO. OF PEOPLE 2000
YES
85%
NO
15%

36







It is clear that most of the people have the idea about the advance product of SBI. Almost all
the 95% people who have the idea about the advance product are the user of SBI product &
service.




Q4. Which bank you prefer for taking loans?



SBI
85% (1800)

ICICI 7% (140)
95%
5%
% OF PEOPLE
YES
NO

37

HDFC 2% (40)

OTHER 1% (20)
TOTAL NO. OF PEOPLE 2000





According to my sample size 85% of people prefer SBI for loan product, but some people prefer
ICICI, HDFC or OTHER Bank for loan because they are working with that bank & it is easier for
them to get loan from their bank & it easier for them to pay the interest because it is less as
compare to other bank because they are the employee of that bank.







Q5. If you prefer SBI for taking loan than what influence you to take Loan from SBI?

Most of the people said that they prefer SBI for taking loan because of the transparency and the
lowest interest rate for any kind of loan product. And it is easy to get loan from SBI as compare
to other bank because less paper work is require and as it is the largest govt. bank in India and
85%
12%
2%
1%
Sales
SBI
ICICI
HDFC
OTHER

38

having partnership with RBI (Reserve Bank of India) and other association, it is easier for SBI to
give loan to people with a longer repayment period.

Q.6 Which loan product of SBI you have used?

HOME LOAN 47% (846)
EDUCATIONAL LOAN 20% (360)
CAR LOAN 15% (270)
PERSONAL LOAN 10% (180)
OTHER 8% (144)
TOTAL NO. OF PEOPLE 1800




From the sample size 85% of people are using the SBI loan product. From the 1800 people
47% of people took home loan from SBI. 20% of people took education loan for their children,
15% of people took car loan from SBI. Some of the customer took 2 type of loan from SBI like
both car & educational loan and home & car loan. 10% of people took personal loan.





Q7. What do you feel about the services providing by SBI in advance product?


47%
20%
15%
10%
8%
Sales
HOME LOAN
EDUCATIONAL LOAN
CAR LOAN
PERSONAL LOAN
OTHER

39

Bad 0% (0)
Satisfactory

2% (40)
Good

55% (1100)
Excellent

43% (860)
TOTAL NO. OF PEOPLE

2000




From this it is clear that the service provide by SBI in its advance product is good in between
the customer. All of them satisfy with the product provide by SBI. 55% of people said that the
service provide by SBI is good & 43% said it is excellent & just 2% of people said that it is
satisfactory.






Q8. Which features you like most in Loan segments of SBI?

LESS PAPER WORK 3% (60)
0%
2%
55%
43%
CUSTOMER PERCEPTION TOWARDS THE SERVICE PROVIDE
BY SBI IN ADVANCE PRODUCT
BAD
SATISFACTORY
GOOD
EXCELLENT

40

ATTRACTIVE INTEREST RATE 35% (700)
TRANSPARENCY 20% (400)
SIMPLE AND FAST PROCESSING 2% (40)
LONGER REPAYMENT PERIOD 40% (800)
TOTAL NO. OF PEOPLE 2000



Most of the people like the attractive interest rate & longer repayment period. Its easier for
people to repay the whole loan amount with its interest with low interest rate and with longer
repayment period.




0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
LESS PAPER WORK ATTRACTIVE
INTEREST RATE
TRANSPARENCY SIMPLE & FAST
PROCESSING
LONGER
REPAYMENT
PERIOD
FEATURES LIKE BY CUSTOMER

41








Findings
Suggestion & Recommendation
Conclusion






















PROJECT Findings:

42


From this project it is found that SBI advance product having the 1
st
place in the market
at Bhubaneswar, there is a great opportunity to compete with ICICI Bank & to retain its
customer by fulfilling the requirement of customer in SBI advance product.
It has been observed that approximately 85% correspondents are using advance
product of SBI and 15% are not using any type of advance product of SBI in
Bhubaneswar.
All of SBI customers are satisfied with the services provided by the bank.
Many of these customers satisfied with the low interest rate and longer repayment period
of the advance product.
Most of the customers at Bhubaneswar prefer to take loan from SBI.
Approximately 43% of advance product users said that the service of SBI in advance
product is excellent.
A response from customer care is so clear & good.
Many customers have no time to call customer care so that they are not able to know
about the service & features of SBI advance product.
Most customers are shifted from other banks advance product to SBI because of hidden
charges, high interest rate, less repayment period.
Government employees are more concern than private employees for advance product.


REASONS FOR HIGHLY USE OF SBI ADVANCE PRODUCT:

LESS PAPER WORK
ATTRACTIVE INTEREST RATES
TRANSPARENCY
SIMPLE & FAST PROCESSING
LONGER REPAYMENT PERIOD
QUICK PROCESSING





Suggestion & Recommendation

43


Recommendation:

Customer awareness programme is required so that more people should attract towards
advance product.
If there are any kind of hidden charges than that must disclose to customer before giving
loan to them.
SBI must take some steps so that customers can get their loan in time. Like phone
verification by customer care that one customer is got their loan on time or not .It must
be before a certain date so necessary steps can be taken.
SBI should more concern about physical verification rather than phone verification so it
will avoid fraud or cheating.
Advance product selling agents must not give any type of wrong information regarding
advance product.
For the better service new offers would be require.
SBI customer care should more concern about the fastest settlement of customer
problems.
Before deducting or charging any monetary charge SBI must consult with customer.
Agents should be trained, well educated & proper trained to convince the people about
different advance product.
It is the duty of the bank to disclose all the material facts regarding advance product, like
interest charged, repayment period, other types of charges, etc.
Special scheme should be implemented to encourage both customer and agents.
The bank should increase the period for repayment of loan.
SBI should more focus on Retaining existing customers.
SBI must focus on Segmentation based on customer knowledge Product offering based
on customer demand.
SBI must take feedbacks of customers regarding features & services.







44


Suggestions given by the consumers at the time of survey:

There is more time period for repayment of education loan.
( Namrata Das )
Education loan should be providing to private college also which is not under AICTE or
any kind of University.
( Pinaki Bal )
SBI should take steps to solve customer problems immediately.
( Gopinath Mahapatra )
Agents should be trained, well educated & proper trained to convince the people about
different advance product.
(P.Anish Nath)
Loan sanction date should be according to customer convenient.
(Joytirmaya Behera)
A customer awareness programme should be taking place in rural area.



















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Conclusion

From the analysis part it can be conclude that customers have a good respond towards SBI
advance products in Bhubaneswar. SBI is in 1
st
position having large number of customers &
providing good services to them. The bank has a wide customer base, so the bank should
concentrate on this to retain these customers.

In present scenario SBI is the largest advance product issuer in India. Within a very short period
of time the achievement made by SBI is excellent, what a normal bank cannot expect, but it is
being done by SBI. It happens due to employee dedication towards the organization, fastest
growing Indian economy, & brand image.

To be the largest advance product issuer, SBI should focus on-

Launch Innovative product
Customized advance products
Better customer services
Fastest customers problem solving techniques
Customer retention
Apart from all the above, SBI believe in providing good customer services to their customers
which is a key factor for success in future.
















46









































Questionnaire

47


Name - _____________________________________

Occupation-__________________________________

Contact Detail -_______________________________


Q. On which bank you depend for your regular transaction?
a) SBI
b) ICICI Bank
c) HDFC Bank
d) Other Bank, Specify (_____________)


Q. Are you aware of products & services provided by SBI?
a) YES
b) NO


Q. If yes are you aware of the advance products (Loan segments) of SBI?
a) YES
b) NO


Q. Which bank you prefer for taking loans?
a) SBI
b) ICICI Bank
c) HDFC Bank
d) Other Bank, Specify (_____________)


Q. If you prefer SBI for taking loan than what influence you to take Loan from SBI?
___________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
________________________________________________________.



Q. Which loan product of SBI you have used?

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a) Home Loan
b) Education Loan
c) Car Loan
d) Personal Loan
e) Other Loans, Specify ( ______________ )

Q. What do you feel about the services providing by SBI in advance product?
a) Bad
b) Satisfactory
c) Good
d) Excellent

Q. Which features you like most in Loan segments of SBI?
a) Less paper work
b) Attractive interest rate
c) Transparency
d) Simple & fast processing
e) Flexibility to choose an EMI base loan or an overdraft
f) Longer tenure lone for ease of repayment
g) Specially design product for self employed
h) Any other feature, specify ( _____________ )


Q. Any suggestion you want to give for the betterment of SBI advance product.

_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
________________________________________________________.












49











































50


Bibliography:



Text Books:

Solomon, Michael R. (2002), Consumer Behavior: Buying, Having, Being. 5th Ed.
New Jersey: Prentice Hall

Wilson A. (2003), Marketing Research: An Integrated Approach

Naresh Ku. Malhotra, Marketing Research: An Applied Orientation, Fifth Edition


Internet:
www.google.co.in
www.sbi.com
www.sbi.co.in
www.bnet.com





















51

This projects report containing the marketing research on Brand Awareness of General
Motors at Bellad Enterprises PVT LTD. Hubli.
I have chosen this topic concerned to their requirement as the Bellad Enterprises PVT LTD.
GM having over 12 brands in different countries, but mainly 2 brands on which I have concentrated
more as per requirement of Bellad Enterprises PVT LTD.
Because as the GM is one of the biggest companies in the world not only producing and
selling cars and now they concentrating to target the domestic market and they trying to know how
much the domestic market or local people are aware of their different brands and how they have
opinion regarding these brands.
So in simple the need is to know, the awareness level and the customers response about
brands of GM.
My basic intention is to make the customers or people make aware of different brands of GM
and also to know the opinion in the market and their perception and satisfaction in the market of GM
brands.

Data collection approach:
By using primary and secondary sources collected the required information.
1.Primary source: Questionnaire, Personal interview.
2. Secondary source: Company website, related information from Internet, journals,
Textbook, Newspapers, etc.


Sample Selection Method:
Regarding to my project sample size is 100 and the sample target customers are those people
who visit the companys showroom and by random sampling through convenience sampling i.e those

52

customers who come at the different places near the company showroom. Here random sample
because to make people aware of GM different brands, and also to check perception of people
regarding brands who already know the GM brands within Hubli-Dharwad.

Method of Analysis:
It involves a recorded observations into dissipate statement. The measurement and evaluation
of data is done using statistical tools and technique like simple percentage method, graphical
representation with the help of data code sheet using MS Excel software.

Conclusion and Recommendations:
All the analysis and recommendations are based on the results have been got after the
completion of survey, which is undertaken by me at the company showrooms.









INTRODUCTION


This project report is on market research on Brand Awareness of General Motors. It is a
partial fulfillment of requirement of MBA 2
nd
SEMESTERIt was a good opportunity given by the
Bellads Enterprises Pvt Ltd. Hubli, to learn practical aspects of market.

I have chosen this topic relating to the company requirement, to make the brand awareness
to the domestic market people or customer. As the GM is one of the biggest companies in the world

53

not only producing and selling cars the market as domestic level. So to make the awareness of
different brands of GM in Indian market.

So the basic need is to know the brand awareness level of GM & Bellad Enterprises Pvt Ltd.
in Hubli-Dharwad city.

I collected the information by a structured questionnaire that includes all the requirements,
what the company need.